Ben worked with George at Amazon for just under 2-years before heading over to Kraft Heinz. He set up his first Amazon business during 2016, has just launched a second, and has a third and fourth in the pipeline.

In this episode we discuss:

• Building out your brands identity and ensuring it's consistency across channels
• Big takeaways from working at Amazon
• How to be aggressive with your Amazon strategy
• The importance of localisation when expanding overseas
• Starting on Amazon with £900

Amazonian #Localisation #BrandEquity #BrandVoice #Threats