There are so many opportunities for brand to engage sports fans, and one of the best is at tailgates. John Mikulec, CEO at Tailgate Giant and Co-Founder of Gameday Hospitality, joins Rob Cressy to talk about how brands can use tailgating as part of their marketing and engagement mix. How does tailgating offer a unique opportunity for brands to build a personal relationship with sports fans, both online and offline? What do brands need to think about when engaging sports fans at tailgates? Why are more companies using tailgates as a way to entertain clients and current employees?

• In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.

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Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.com John Mikulec - LinkedIn: /a-john-mikulec-2a50b853/ - Twitter: @gamedayhosp - Instagram: @gamedayhospitality - Website: www.tailgategiant.com www.gamedayhospitality.com

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Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.