The NFLPA is launching an accelerator program called The One Team Collective that trades NFL player licensing and content rights for equity. On top of that they'll offer up mentorship, funding, and product marketing support to the startups accepted.

Brian Cristiano and Rob Cressy dish about the NFLPA's accelerator program and why they dig the idea. Why does this make sense for the NFLPA? What sort of advantage does this give the startups? Is this accelerator something that other sports leagues or teams can mimic?

At the end Brian and Rob give actionable advice on what you can implement into your business from The One Team Collective.

In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.

Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):

Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports

Websites: BOLD Worldwide: http://www.boldworldwide.com Cress Media: http://www.cressmedia.com Bacon Sports: http://www.baconsports.com

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