In this episode, we explore with Alexey Sidorenko, Sales Manager (CIS countries) and China brand ambassador, where the world's Caviar comes from. This interview is a thorough guide into caviar production and consumption in China.
Listen and explore:
00:00 Intro 05:13 Consumption of caviar in China 08:13 Using R&D to shape the popularity of caviar among the Chinese 09:50 Cultural differences in caviar consumption 12:00 Chinese chefs' perceptions of caviar 14:20 What are the typical questions and misunderstandings about caviar in China? 15:50 How does Kaluga Queen explain the high price of its product to its customers who do not yet fully understand the cost of caviar? 18:15 Caviar marketing in China, what should be highlighted? 20:16 The secret to delicious caviar lies in 45 days of hunger strike 22:10 Caviar production process 22:58 Seasonality of caviar sales in China and abroad 24:47 How do the Chinese consume caviar at home? 27:14 Segmentation of the audience consuming caviar in China 27:54 Caviar for kids in China 32:57 Different ways of eating caviar depending on the region and province of China 37:49 Caviar promotion with the help of KOLs in China 43:13 Negative perception of caviar in China and questions that have to be constantly answered 48:14 Size of Kaluga Queen company: revenues, number of employees, and more
Find more about Kaluga Queen: https://www.caviar-china.com/