Daxue consulting' YouTube channel: https://www.youtube.com/channel/UCyI6-PBWcHpugJrF67y4eRQ
Industry expert Jason Shen from Mobile Now Group, talks about what solution is suitable for your brand based on the data needs of your company, how WeChat mini-programs have almost no data restrictions for brands while other platforms do, and how some native apps are currently outperforming WeChat mini-programs in certain areas.
Takeaways: - WeChat mini-program data on users are very accessible to the brand’s owners. However, the massive volume of data is too big to analyze for smaller brands. For brands whose revenue is in the tens of millions per year, an off—the – shelf solution would be fine. The ROI on accessing all the data and crunching it only becomes worth it when companies are doing hundreds of millions in sales each year. - Some functionalities of WeChat mini-programs lag behind native apps in terms of virtual try-on software for fashion brands. However, it is likely that these features will become available soon. - Jason categorizes the data into four general groups which are useful to bands.
Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/
What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.