China Paradigms podcast: https://www.youtube.com/c/chinaparadigmbydaxue/videos
WeChat mini-program designer Jason Shen tells Daxue Talks about how a WeChat mini-program can be used for e-commerce sales as well as marketing and what are the resulting costs and jobs that the brand must take on. Also, he talks about trends in WeChat mini-program sales & marketing.
Takeaways: - If brands want to use their WeChat mini-program as an e-commerce platform the cost is not necessarily much higher than a WeChat mini-program without an e-commerce platform and the cost can be a flat fee or done on a SaaS basis. - However, brands will have to manage the logistics by either keeping it in-house or outsourcing it.
Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/
What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.