Creative director at Mobile Now Group and WeChat mini-program designer Jason Shen, shares case studies of famous international brands they have worked for to create WeChat mini-programs.
00:00 Intro 00:25 Let’s see some mini-program case studies!
Takeaways: - WeChat mini-programs can be easily tailored to the strategies and goals of the brands operating them. - Some brands use WeChat mini-programs to sell, some use them purely for fan engagement with the brand.
Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/
What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.