Daxue consulting' YouTube channel: https://www.youtube.com/channel/UCyI6-PBWcHpugJrF67y4eRQ
Is Private Traffic a panacea for all beauty brands in the China market? Industry expert, Miro Li discusses the questions with Daxue Talks and gives some examples of Chinese beauty brands who have used it to good effect.
Jump to questions: 00:00 Intro 00:28 Is a private traffic strategy suitable for all beauty brands? 02:47 Perfect Diary has long been a prime example of a successful private traffic strategy, but what other brands have also seen success using this strategy?
Takeaways: - Private traffic may be better suited to smaller brands or brands that are relatively new to the market. For larger, more well-known brands the cost of managing hundreds or thousands of private traffic groups may be too costly. - Private traffic may be more suitable for high-value products. - Perfect Diary is the leader in incorporating a private traffic strategy. Many brands have attempted to copy Perfect Diary’s strategy. Afu is another C-beauty brand that has incorporated a unique and successful private traffic strategy.
Listen & Subscribe Apple Podcasts: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/
What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.