In this episode of Daxue Talks, we bring back our guest Igor Temirov, a Russian expert in developing foreign markets. In this China business vlog, Temirov shared his practical experience on implementing discount strategies in China while doubling profits.

Jump to the questions: 00:34 How can you test discount strategies in China? 2:15 Can you provide an example of the one to three most powerful discount strategies you have implemented with SPLAT in the Chinse market? How sales per category increased?

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What is Daxue Talks?

Daxue Talks, a show powered by Daxue Consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.