On this special episode of The CMO Show, Marks sits down with Andrew Davies, CEO of B Lab Australia and New Zealand to discuss the organisation behind the B Corp certification, the difference between transparency and accountability, and why they won't stop until all business is a force for good.

Resources

  • About B Lab: B Lab Australia & New Zealand
  • What is a B Corp
  • ‘A week in the life’ – going #BehindTheB with B Lab AANZ CEO Andrew Davies

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