Jim Riley has spent his entire life saying yes to career changes and unique personal opportunities. Just ask him where he is headed next and you might be surprised at the answer. Jim is currently the host of the successful podcast “The Answer is Yes” on top of consulting for several successful companies, life coaching, and overseeing 2 of his own businesses.

Jim has had an extensive background in Marketing, Food and Beverage, and everything in between. Jim’s career began as one of the most successful managers for In N out burger in the early 90’s. He transitioned that role into becoming the Food and Beverage Director for Booth Creek Ski Holdings at one of their critical properties in Lake Tahoe. As a guy not willing to sit around, Jim also hosted a 20-minute cooking segment every Saturday on PAX TV in the Northern Ca/Nevada regions.

Jim's career later transitioned into becoming the VP of Public Relations and Events for Ketel One Vodka for 9 years. When the company sold to the worlds largest spirit company Diego for almost 1 Billion dollars Jim moved on. He formed his own brand “Azunia Tequila” with a top-notch sales team and distillery partner in Mexico. Jim raised over 5 million in capital during the market crash of 2008, to make the tequila company sustainable and competitive in the marketplace. Today Azunia Tequila is thriving in over 30 states and Jim has stepped away 100% to write his final chapter.

Three Tier is hosted by Jacob Gluck, who is also the Founder and CEO of Goza Tequila--a premium, hand-crafted tequila distilled in the highlands of Jalisco.