Brian Crombie discusses how consumers have changed with COVID-19 and how to best understand consumer trends and turn them into buyers with Adrianne Gaffney Wotherspoon and Derek Cairns.

Adrianne Gaffney Wotherspoon is an award-winning strategist who focuses on insights that drive shopper behaviour using a combination of research and strategy work to help guide the type of marketing plans that turn shoppers into buyers. Partner at 6Degrees as well as Chief Strategist.

Derek Cairns is passionate about figuring out the strategy and tactics to help clients grow their brands, profitably. Given a background in consumer goods He thinks more holistically like a CPG marketer than an agency person. Derek is a Managing Partners at 6Degrees the Chief Client Officer.