Host Gemma Milne is joined by David Raab of the Customer Data Platform Institute for a conversation about the rise of the CDP, the ways it’s changing—and being changed by—the marketplace, and why current trends make it more urgent than ever.

About David M. Raab

David is the founder and CEO of the Customer Data Platform Institute, which educates marketers and technologists about customer data management. In 2013, he was the first to name the Customer Data Platform category. The author of hundreds of articles on marketing technology, David regularly speaks and teaches at events around the world.

Learn more about the Customer Data Platform Institute:

https://www.cdpinstitute.org/

Topics of discussion

• What CDP is and why it’s important today (01:40)
• Meeting customer expectations (09:10)
• Predicting the future of CDP (18:09)
• Advice for adopting CDP (21:17)

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