Host Gemma Milne is joined by Cleve Gibbon, CTO of Wunderman Thompson, North America. They discuss using technology to facilitate modern marketing.

About Cleve Gibbon

As Wunderman Thompson NA CTO, Cleve drives key executive technology decisions around strategy, innovation, and product within Fortune 500 clients across North America. Additionally, Cleve sits on various technology councils across the WPP Group and technology vendor advisory boards.

Learn more about Cleve Gibbon:

https://www.wundermanthompson.com/people/cleve-gibbon

Learn more about Wunderman Thompson:

https://www.wundermanthompson.com/

Topics of discussion

• The role of technology in marketing (01:30)
• Technology as a problem solver (05:54)
• Technology as a connector (10:44)
• Enabling modern marketing (17:44)
• Being ready for what’s next (36:11)

Sponsor link

Dynamics 365 Marketing provides automation benefits to nurture leads with personalized experiences, align sales and marketing, and make informed decisions and grow with an adaptable platform. Request a live demo today.

https://aka.ms/CandRMarketing

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