With less than 25% of leads being sales-ready when they first come in, the question remains how we, as modern-day digital marketers, can actually know at what point a lead is defined as “sales-ready”?  In this episode, Jennifer Gutman, Director of Customer Marketing at Oktopost examines how B2B marketers can:

• Leverage social engagement data for better engagement
• Integrate social engagement data into marketing automation and why this simple step will secure your seat at the strategy table and
• ACHIEVE True attribution– using social engagements to improve lead scoring, nurturing, and overall attribution

Get ready to get radically transparent about social engagement data.