4 years back, one of the largest dairy brands in India was struggling to find a new way to sell to its customers. They wanted to go online but in a way were competing with their own retail arm and had no way to enter and create a new buying behaviour.
This is when we came up with a unique solution based discovering and creating unique convenience points.
This is the story of how a retail brand created space in the online world and offered solutions which no one was offering.
Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments
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