Dennis Kelly is CEO of Postalytics, a fast-growing direct mail automation software company. Postalytics helps marketers do more in less time with streamlined production, integration into the marketing tech stack, and real-time direct mail campaign analytics. Postalytics is Dennis’ 6th startup. He has been involved in starting and growing early-stage technology ventures for over 30 years.

Highlights

• Who Dennis Kelly is
• How he niched down specifically in direct mail
• How he started with the direct mail market
• Why direct mail is making a bigger impact
• Why some companies are struggling with their marketing strategy
• Is direct mail better in remarketing campaigns for warmer audiences or if you’re doing a direct, cold outreach?
• How they balance automation with a delightful experience
• What the best places are to reach out to Dennis and know what he’s up to

Episode Resources * Connect with Raul Hernandez Ochoa * https://www.linkedin.com/in/dogoodwork * https://dogoodwork.io/work-with-raul * https://dogoodwork.io/podcast * Connect with Dennis Kelly * https://www.postalytics.com/ * https://www.linkedin.com/in/dennisjohnkelly/ * https://www.linkedin.com/company/postalytics/