We're taught as entrepreneurs to fight against obstacles & constraints that come up in our businesses. But what if we used those constraints to be more creative and more innovative instead? Hear my advice on how I've used constraints to breed creativity in my business - it involved risotto balls and egg boxes!

Podcast mentions… Yvon Chouinard, founder of Patagonia. I can highly recommend his book “Let My People Go Surfing” - which is all about the way he does ‘business unusual’.

Jen Rubio of Away Luggage. Listen to the interview below from How I Built this where Jen tells a story of using a constraint to breed creativity.

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