he explains. The goal? Helping donors understand that a healthy reserve isn’t a luxury, it’s a lifeline. That means it’s up to you, fundraiser friend, to show them why some unspent dollars today could be the reason your doors stay open tomorrow.So how much is just right? There’s no one-size-fits-all answer, but this episode gives you the tools, and the evidence, to figure it out. Whether you're running a tiny arts nonprofit or a sprawling health system, the research can help you build a solid case for reserves. Start small, aim high, and remember: it's not about fear, it's about foresight. As always, The Fund Raising School is here to equip you with knowledge, strategy, and just the right amount of inspiration (and maybe a little financial jargon translated into plain English). Because resilience isn’t just a buzzword, it’s your mission’s best friend in a crisis.