C requires coaches to be generalists - doing everything across performance and support.• The human element (intuition, experience, and connection) matters more than all the data.• Trust athlete feedback - they often know what works best for them• Listen and observe first, especially in new environments• Importance of adapting your communication - Different athletes require different approaches• Great coaches are people coaches, not just technical experts • Communication, empathy and relationships drive buy-in and results • Mentorship is key to developing coaches and sharing knowledge • Long-term success comes from passion for coaching, not titles