Is a compelling LinkedIn profile important? Somewhere between 50–70% of the buying journey is complete before a company is even contacted. Your reputation arrives before you do. People do independent research. One of the things they do is look at someone’s LinkedIn profile. A salesperson’s profile becomes their landing page. It allows them to connect with you and be drawn in to learn more. So how do you differentiate yourself? Bill McCormick shares 4 ways to differentiate yourself on LinkedIn in this episode of Sales Reinvented.

Outline of This Episode * [1:29] Is a compelling LinkedIn profile important? * [2:40] What elements have the greatest impact on sales? * [5:14] 4 ways to differentiate yourself on LinkedIn * [8:07] The balance between professionalism and personality * [9:27] How often should you update your LinkedIn profile? * [11:09] Tools to build an impactful LinkedIn profile * [12:40] Bill’s Top three LinkedIn dos and don’ts * [15:12] The end goal of an impactful LinkedIn profile

Resources & People Mentioned * Selling from the Heart by Larry Levine

Connect with Bill McCormick * Connect on LinkedIn * Follow on Twitter

Connect With Paul Watts * LinkedIn * Twitter

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