According to Amy Franko, cold-calling is simply intentional outreach. Whether you know them or not, it is intentional. You have to find a connection point to take a cold conversation and warm it up. Cold-calling is one of the best and highest uses of your time. Learn how to conquer cold-calling in this episode of Sales Reinvented.

Outline of This Episode * [0:52] Is cold-calling still relevant? * [1:50] Is cold calling an art and a science? * [2:56] How Amy prepares for cold-calling * [4:35] Amy’s effective opening lines * [6:01] How to keep a cold call engaging * [7:22] Indispensable tools & technology * [9:26] Amy’s top cold-calling dos and don’ts * [12:24] How Amy combats cold-call rejection

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