Getting To YES: Recent Episodes
Uli Iserloh
Getting to YES boils down to two things: Saying the right things and saying those things consistently. What if you could spend time with leaders from all walks of life, ask them about their successes, mistakes, and lessons learned in influence, persuasion, and getting others to say ”yes” -- and then take an insight or two to help you achieve greater things? That’s what we do here on the Getting To YES podcast. Brought to you by Dr. Uli Iserloh, a marketing strategist (and former scientist), Uli invites you to the most thought-provoking and insightful conversations on persuasion, influence and how the brain makes decisions so you can get the highest buy-in from those around you and soar far beyond your goals.
If your email list is shrinking faster than it’s growing – or people stop opening your emails after just a few weeks – it’s not your imagination. Email marketing has fundamentally changed, and most practices are unknowingly working against the inbox instead of with it.
In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined by Evan Samurin, world-class email deliverability expert and co-founder of EmailSmart, to unpack what it really takes to get emails delivered, opened, and engaged with in 2026.
This conversation goes far beyond technical fixes. Evan explains why inbox placement is driven by human behavior, not hacks – and how trust, relevance, and engagement now determine whether your emails land in the inbox, promotions tab, or spam. If email used to work for you but feels harder than ever, this episode will clarify exactly why – and what to do next.
Listen To Learn:* Discover why email deliverability is no longer about platforms or tools – and why sender reputation is now the deciding factor. * Learn how inbox providers use human behavior and engagement signals to determine where your emails land. * Understand why the Promotions tab is not a penalty – and how it can still drive strong clicks and revenue. * Explore how trust, relevance, and emotional triggers influence open rates, clicks, and long-term list health. * Find out which email metrics actually matter in 2026 – and the warning signs that indicate serious inbox problems.
Quotes to Remember: ““It’s not about the platform anymore. It’s about you as a sender – and your reputation.” (02:30 | Evan Samurin) * “The inbox is watching user behavior – not your intentions.” (06:55 | Evan Samurin) * “Promotions is not a punishment. It’s still the inbox.” (09:50 | Evan Samurin) * “If your email isn’t relevant, people don’t just ignore it – they associate your brand with noise.” (15:45 | Evan Samurin) * “Email is a relationship-building tool, not just a revenue lever.” (35:40 | Evan Samurin)*
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Evan Samurin
Website: https://emailsmart.com/
Facebook: https://www.facebook.com/samurin.evan
Linkedin: https://www.linkedin.com/in/evansamurin
If you feel like you’re creating solid content – but still blending into the background – you’re not doing anything wrong. You’re just operating in a landscape where average content is everywhere, attention is fractured, and being “helpful” is no longer enough to stand out.
In this episode of the Health and Wellness Marketing Show, Uli Iserloh continues the two-part series on The Future of Content Marketing in 2026, specifically for integrative, functional, longevity, and regenerative medicine practices where patient pre-education is critical.
Building on Part 1, Uli breaks down the new playbook for clinics that want to stay relevant, memorable, and trusted in an AI-saturated world. He explains why distinctiveness is now the most valuable marketing asset, how story-led content builds meaning (not just tips), and how systems like segmentation, omni-channel compounding, and creative-first paid ads separate winning practices from forgettable ones.
This episode is a strategic roadmap for practitioners who want their content to actually drive engagement, authority, and booked calls – not just fill a content calendar.
Listen To Learn:* Discover why being “unmistakable” matters more than posting consistently – and how the Don’t Be Beige framework creates instant differentiation. * Learn the four levers of distinctiveness that make practices impossible to confuse with competitors. * Understand how to use micro-stories to transfer trust from the exam room into your marketing. * Explore a simple, actionable system for email segmentation that can dramatically increase relevance and engagement. * Find out how to create once and deploy everywhere with omni-channel compounding – without burning out. * Learn why paid ads in 2026 need to be a creative testing engine, not "set it and forget it" – and how to rotate angles that still perform.
Quotes to Remember: “When AI makes good information cheap, distinctiveness becomes the new currency.” (00:30 | Uli Iserloh) * “The biggest risk in 2026 isn’t that your content is wrong – it’s that it’s forgettable.” (06:55 | Uli Iserloh) * “People don’t want more information. They want more wisdom.” (11:40 | Uli Iserloh) * “Relevance is the new engagement. That’s why lists go cold.” (14:30 | Uli Iserloh) * “Ads aren’t designed to get patients – they’re designed to get your content seen.” (20:10 | Uli Iserloh)*
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Resources:
Register for Uli's new masterclass on The Future Of Content Marketing in 2026
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If it feels like you’re creating more content than ever – yet getting fewer results – you’re not imagining it. The rules of content marketing are changing fast, and most practitioners are still playing with yesterday’s playbook.
In this episode of the Health and Wellness Marketing Show, Uli Iserloh breaks down what’s actually happening to content marketing as we head into 2026, specifically for integrative, functional, longevity, and regenerative medicine practices. This is Part 1 of a two-part series focused on why organic reach is shrinking, why email marketing feels harder than ever, and why “good” content is no longer good enough.
Uli unpacks the major forces colliding all at once – the explosion of AI-generated content, attention fatigue, platform shifts, and changing patient behavior – and introduces the new pillars practitioners must adopt to stand out, earn trust, and remain top of mind in a noisy digital world.
Listen To Learn: Discover why AI didn’t kill content – it killed average content – and why the middle is now the most crowded place to be. * Learn how attention fatigue, algorithm changes, and inbox filtering are impacting email marketing, social media, and organic reach. * Understand why we’ve moved from social media to interest media* – and what it really means to compete for attention in 2026. * Explore how search is changing with AI summaries, ChatGPT, and zero-click results – and why content is now about trust and recall, not just traffic. * Find out why “beige content” is the fastest way to disappear – and what distinguishes memorable practices from invisible ones.
Quotes to Remember: “AI didn’t kill content – it killed average content.” (02:05 | Uli Iserloh) * “When everyone is producing solid content, solid becomes invisible.” (04:10 | Uli Iserloh) * “We’re no longer competing just with other practitioners – we’re competing with Netflix, doom scrolling, and everything else fighting for attention.” (06:45 | Uli Iserloh) * “Content can’t just be about traffic anymore. It has to build trust, authority, and brand recall.” (09:20 | Uli Iserloh) * “Don’t be beige. Beige content doesn’t get remembered.” (11:05 | Uli Iserloh)*
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Resources:
Register for Uli's new masterclass on The Future Of Content Marketing in 2026
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Most practitioners are posting on social media – but not strategically. Instead of attracting ideal patients, building trust, or driving conversions, many feeds look random, confusing, or too broad to resonate.
In this episode of the Health and Wellness Marketing Show, Uli and Jennifer break down what strategic social media actually looks like for integrative, functional, regenerative, and longevity practitioners. They explain how to stop posting reactively and start posting with intention – so your content turns into discovery calls, email list growth, deeper trust, and ultimately, more patients.
If you’ve ever felt like social media “isn’t working,” this episode will show you exactly how to fix that.
Listen To Learn:* Discover why random posting fail – and what makes social media truly strategic for health practitioners. * Learn how to define and speak directly to your ideal patient so your content attracts the right audience. * Understand the three essential strategic content buckets that establish authority, build trust, and drive engagement. * Explore why your posts should focus on the "what" and "why", not protocols or the "how", to avoid overwhelming or confusing prospects. * Find out how to use calls to action, lead magnets, and micro-commitments to move people off social media and into your ecosystem.
Quotes to Remember: “Social media isn’t about posting more – it’s about posting with intention to attract the people you can actually help.” (01:40 | Uli Iserloh) * “A random feed confuses people. If they can’t tell what you do, who you help, or what you specialize in – they won’t reach out.” (02:18 | Jennifer Iserloh) * “Your social media is not for everyone. It’s specifically for the tribe of people you’re equipped to serve.” (03:55 | Uli Iserloh) * “Practitioners think they need to give protocols, but that person isn’t even your patient yet. Your job is to create curiosity – not treatment plans.” (06:40 | Jennifer Iserloh) * “Every single post needs a call to action. Consumers are cognitively drained – you must tell them what to do next.”* (15:22 | Uli Iserloh)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Resources:
What Drives AI Visibility? – Learn how to get found in Google and ChatGPT search results.
Get your AI Visibility Checkup - Discover where your practice stands today and what you can do to stand out tomorrow.
AI Video Reel Bootcamp – Learn how to create educational video reels for your practice With AI – In as little as 15 Minutes
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
What if AI could become your strategic thinking partner – helping you solve problems, plan workshops, reduce decision fatigue, and lighten the cognitive load you carry every day as a health practitioner?
In this episode of the Health and Wellness Marketing Show, Uli and Jennifer Iserloh break down how integrative, functional, BHRT, and regenerative practitioners can use ChatGPT not just for writing, but for thinking.
They reveal practical ways to offload mental clutter, organize your practice strategy, and build a personalized “company dossier” that turns AI into a powerful partner that understands your brand, patients, and methodology.
If you ever feel overwhelmed, mentally drained, or unsure where to start with AI, this episode will help you use ChatGPT to simplify your workflow, spark clarity, and support your daily decision-making.
Listen To Learn:* Discover why ChatGPT is more than a writing tool – it can serve as your strategic partner to reduce cognitive overload and decision fatigue. * Learn how to create a Company Dossier so your AI assistant understands your niche, ideal patient, values, offers, and care methodology. * Understand the difference between “chatting” with AI vs. creating a project with background knowledge for more accurate, consistent output. * Explore how to use AI to map patient problems, worries, desires, objections, and beliefs – and why this is essential for effective messaging. * Find out how to use ChatGPT to outline workshops, write scripts, plan content, build sales pages, and create patient education.
Quotes to Remember: “It’s not that practitioners lack knowledge – it’s decision fatigue and constant context switching that drain them.” (01:22 | Uli Iserloh) * “People pigeonhole AI as a silly tool, but they don’t realize it can be an amazing strategic partner when you’re overwhelmed.” (02:40 | Jennifer Iserloh) * “Your first step is always creating a Company Dossier – the single source of truth your AI needs to know your practice.” (06:15 | Uli Iserloh) * “Training your AI assistant for even 10 minutes a day will save you hours of mental energy every week.” (15:12 | Jennifer Iserloh) * “You’re essentially building an AI assistant for your practice – one that can help with writing, ideas, workshops, and patient education.”* (13:50 | Uli Iserloh)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Resources
- ChatGPT Bootcamp: Simplify your educational content marketing with ChatGPT
- What Drives AI Visibility? – Learn how to get found in Google and ChatGPT search results.
- Get your AI Visibility Checkup - Discover where your practice stands today and what you can do to stand out tomorrow.
- AI Search Bootcamp - Discover how to rank in ChatGPT
- AI Video Reel Bootcamp – Learn how to create educational video reels for your practice With AI – In as little as 15 Minutes
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
This Thanksgiving episode of the Health and Wellness Marketing Show is different from the usual marketing strategy and practice-growth discussions. Instead, Uli and Jennifer take a moment to reflect, express gratitude, and acknowledge the incredible work that health and wellness practitioners do every single day.
In a culture filled with misinformation, stress, ultra-processed food, and burnout, practitioners like you play a pivotal role in helping people reclaim their health.
In this heartfelt conversation, Uli and Jennifer share their personal journey into functional and regenerative medicine – from misdiagnosed symptoms, chronic health struggles, and a broken conventional care system to the life-changing support they found through integrative practitioners.
This episode is a reminder of why your work matters, why patient education is essential, and why your voice is needed now more than ever. It’s also a deeply personal expression of gratitude for the practitioners whose care quite literally saved Uli’s life.
Listen To Learn:* Discover why being healthy in today's world makes you a "rule breaker" who must go against conventional wisdom and cultural norms. * Learn how functional medicine practitioners saved Jennifer from a destiny of autoimmune disease that plagued her entire family lineage. * Understand why practitioners must embrace their role as educators and "mouthpieces for the health revolution," not just healers. * Explore how proper functional medicine preparation literally saved Uli's life during emergency surgery for a massive chest tumor. * Find out why Uli and Jennifer believe you're part of a resistance movement against misinformation in healthcare.
Quotes to Remember: “We want to appreciate you – the amazing healers out there transforming lives every single day.” (01:45 | Jennifer Iserloh) * “Being healthy in an inherently unhealthy world might be one of the biggest challenges people face today.” (03:12 | Uli Iserloh) * ”What you do as a practitioner isn’t just healing – it’s educating and shifting mindsets in a world full of misinformation.” (06:08 | Jennifer Iserloh) * “Functional medicine saved my life. I wouldn’t have survived surgery without the work we did years earlier.” (12:54 | Uli Iserloh) * “You may feel alone, but the work you do changes lives – often in ways you won't see until years later.”* (15:27 | Jennifer Iserloh)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Resources:
"The Healthy Deviant" by Pilar Gerasimo
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
What if the one thing standing between you and being recognized as the leading expert in your field isn't your credentials, experience, or results – but simply the absence of a published book with your name on it?
Jennifer Iserloh, a traditionally published author of four books who has collaborated on over 25 titles, reveals why every health and wellness practitioner should publish a book in 2026.
Drawing from Jennifer's extensive publishing experience and Uli's recent nine-day book creation process using AI, they expose how the publishing landscape has completely shifted since 2018, making self-publishing not just viable but actually superior to traditional publishing for healthcare practitioners.
From dispelling the myth that consumers can distinguish between traditionally published and self-published books on Amazon, to demonstrating how a book serves as the ultimate pre-education tool for skeptical patients facing misinformation about BHRT, peptides, and functional medicine, this conversation reveals the strategic advantage of authorship.
Whether you're camera-shy and prefer written content over video, or you want to leverage your book for media appearances, speaking opportunities, and enhanced credibility, this episode provides the complete roadmap for transforming your expertise into published authority.
Listen To Learn:* Discover why it's nearly impossible to call yourself an expert without a published book, and how authorship instantly elevates your credibility in patients' minds. * Learn why self-publishing in 2025/2026 is faster, more profitable, and gives you complete creative control compared to traditional publishing's lengthy approval process. * Understand how to use AI to write your entire book in just nine days, from creating the outline to generating content in your authentic voice and tone. * Explore how books serve as powerful pre-education tools for patients who've been misinformed about BHRT, peptides, and functional medicine by traditional healthcare. * Find out how to leverage your published book for local TV appearances, speaking engagements, and media opportunities that position you as the go-to expert.
Quotes to Remember: “It's very hard to call yourself an expert without having a published book.” (01:42 | Jennifer Iserloh) * “A book helps people know you, trust you, and hear your personal stories.” (05:40 | Jennifer Iserloh) * “The purpose of publishing a book isn’t financial – it’s about your platform, your expertise, and your mission.” (08:24 | Jennifer Iserloh) * “The book outline is everything – once you have the roadmap, the book writes itself.” (11:43 | Uli Iserloh) * “The better you define the structure for AI, the better AI can help you write your book.” (14:05 | Uli Iserloh)*
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
What if the biggest barrier preventing you from dominating your local market with video content isn't your camera skills or technical expertise, but simply not knowing that AI can now handle the entire video creation process for you?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined by his co-founder and wife Jennifer Iserloh to reveal how AI has revolutionized video creation for healthcare practitioners.
Drawing on insights from a recent AI conference where they witnessed avatars so realistic they couldn't distinguish them from real people, they break down the complete AI-powered workflow that can take you from a single idea to a fully produced, professional video reel in just 15 minutes.
From custom GPT script generators trained on hundreds of healthcare video scripts to AI avatars that can serve as digital twins or practice spokespersons, this episode demonstrates how busy practitioners can now produce video content without ever stepping in front of a camera.
Whether you're camera-shy, time-strapped, or simply overwhelmed by the technical aspects of video production, this conversation reveals how AI tools like HeyGen and Synthesia are making professional video marketing accessible to every healthcare practitioner ready to go from "best kept secret to best known practitioner" in their community.
Listen To Learn:* Discover why health practitioners need to post more frequently to cut through the noise, and how AI makes this volume achievable without burnout. * Learn the three-step AI video creation process: scripting with custom GPT, shooting with digital avatars, and sharing across all platforms in 15 minutes total. * Understand how the "mere exposure effect" works in your favor when patients see your content consistently, even if they don't engage with every post. * Explore the difference between faceless reels, digital team members, and digital twin technology for creating authentic practice content. * Find out how to leverage AI-generated B-roll, captions, and post-production to create polished videos without technical expertise
Quotes to Remember: “You don’t have to be great on camera – you just have to show up. AI can handle the rest.” (03:12 | Jennifer Iserloh) * “We’ve gone from needing eight hours to write scripts to generating them in three minutes with AI.” (09:44 | Uli Iserloh) * “AI avatars have evolved so much that you can’t tell the difference between a real nurse practitioner and a digital one.” (12:12 | Jennifer Iserloh) * “Every time your video shows up online, it builds the perception that you’re the expert.” (06:18 | Jennifer Iserloh) * “Our goal is to take you from best-kept secret to best-known practitioner in your zip code.” (20:43 | Uli Iserloh)*
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Resources
What Drives AI Visibility? – Learn how to get found in Google and ChatGPT search results.
Get your AI Visibility Checkup - Discover where your practice stands today and what you can do to stand out tomorrow.
AI Video Reel Bootcamp – Learn how to create educational video reels for your practice With AI – In as little as 15 Minutes
AnswerThePublic.com – Generate FAQ topics and content ideas based on real patient questions.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
What if the secret to standing out in a crowded healthcare market isn't just what you know, but how you deliver that knowledge to busy patients who consume content on the go?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined by Big Boost's co-founder and wife Jennifer Iserloh to explore why video reel marketing has become the dominant force in patient education.
Drawing from Jennifer's 15+ years in television and media, including appearances on major networks like the Today Show, Fox, CBS, and ABC – they reveal how TikTok fundamentally changed content consumption during COVID and why short-form video reels now reign supreme over traditional blog posts and email newsletters.
From understanding the psychology of busy women scrolling through social media at 2 AM to mastering the hook-retention-call to action formula that stops the scroll, this episode provides a solid framework for creating compelling 45-90 second educational videos that position you as the go-to expert in your field.
Whether you're camera-shy or a natural on video, this conversation reveals how AI-powered tools can now create professional video reels complete with avatars, B-roll, captions, and background music in just 15 minutes, making video marketing accessible to every practitioner ready to embrace the future of patient education.
Listen To Learn:* Discover why TikTok's rise during COVID fundamentally changed how consumers want to receive health information, shifting from text-based content to short-form vertical video. * Learn the proven formula for 45-90 second video reels: hook to stop the scroll, problem explanation, content nuggets, and clear call-to-action to drive deeper engagement. * Understand how to use AnswerThePublic to identify the exact questions your ideal patients are asking online, ensuring your video content addresses real consumer concerns. * Explore how B-roll footage and dynamic captions can make your videos more professional and accessible, because 90% of viewers watch without sound. * Find out how AI-powered video creation tools can generate complete video reels with avatars, eliminating the need for on-camera appearances.
Quotes to Remember: "Pre-education through video reels is such an easy way to hit a lot of those areas all at once." * "Today's consumers are overwhelmed. They're cognitively depleted. Spell it out for them." (20:00 | Jennifer Iserloh) * "Video is really the currency, the gateway to get patient education delivered." (05:58 | Uli Iserloh) * "In the age of AI, especially when everyone creates text content, video reigns supreme." (04:30 | Uli Iserloh) * "The lack of education really puts it on your shoulders to be there to educate and guide people." (23:30 | Jennifer Iserloh)*
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Resources
What Drives AI Visibility? – Learn how to get found in Google and ChatGPT search results.
Get your AI Visibility Checkup - Discover where your practice stands today and what you can do to stand out tomorrow.
AI Video Reel Bootcamp – Learn how to create educational video reels for your practice With AI – In as little as 15 Minutes
AnswerThePublic.com – Generate FAQ topics and content ideas based on real patient questions.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Launching a BHRT or longevity-based practice can feel overwhelming – from websites and SEO to social media and patient education, there are countless moving parts. But what if there was a clear, proven playbook to help you set up everything the right way – from the ground up?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined by his co-founder and wife Jennifer Iserloh to break down the 7 core systems essential for launching a successful practice – whether it's a BHRT/TRT clinic or an integrative, functional, longevity or regenerative medicine practice.
Drawing from their experience helping hundreds of practitioners in the longevity, peptide, and hormone optimization space, they reveal why today's competitive landscape demands more than just a basic 10-page website and how patient pre-education has become the cornerstone of practice growth.
From creating comprehensive FAQ clusters that feed AI search algorithms to mastering discovery calls that convert prospects into patients, this episode provides the complete playbook for building a practice that attracts the right patients and positions you as the go-to BHRT expert in your market.
If you're a practitioner ready to launch your BHRT practice, struggling to attract qualified patients, or wondering how to stand out in an increasingly crowded hormone optimization market, this conversation provides the step-by-step framework for building the marketing foundation that supports sustainable practice growth.
Listen To Learn: Discover the 7 core systems* behind every successful BHRT or longevity practice. * Learn why your website – complete with condition pages, service pages, and FAQs – is still the cornerstone of trust and discoverability. * Understand how to make your content AI-friendly so you rank higher in both Google and ChatGPT search results. * Find out how to repurpose website content into social media reels, blog posts, and newsletters to reach more patients effortlessly. * Explore how funnels, lead magnets, and pre-education can nurture prospects long before the discovery call. * Learn how to confidently explain your care delivery methodology – blending fee-for-service, programs, and memberships for long-term success.
Quotes to Remember: “Patients don’t just want treatment – they want trust. Your website is where that trust begins.” (02:05 | Jennifer Iserloh) * “You can’t rely on generic BHRT content. You need patient-centric language that shifts mindset and educates.” (03:44 | Uli Iserloh) * “If your content answers real questions, AI will reward you – and patients will find you faster.” (07:10 | Uli Iserloh) * “The discovery call isn’t a sales call. It’s a mindset shift – helping patients see what’s possible for their health.” (18:40 | Jennifer Iserloh) * “A thriving practice blends all three models: fee-for-service, programs, and memberships – that’s how you grow sustainably.” (21:20 | Uli Iserloh)*
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Resources
What Drives AI Visibility? – Learn how to get found in Google and ChatGPT search results.
Get your AI Visibility Checkup - Discover where your practice stands today and what you can do to stand out tomorrow.
AnswerThePublic.com – Generate FAQ topics and content ideas based on real patient questions.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
What if the fastest way to grow your cash-based practice wasn’t about more certifications – but about mastering five foundational power moves that build trust, visibility, and momentum?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with James Chester, founder of Chiro Hustle and Digital Hustle Agency, to explore what it really takes to build a thriving, cash-based health business in today’s competitive landscape.
James has interviewed over 1,100 chiropractors and health entrepreneurs, gaining rare insight into what separates struggling practitioners from the ones creating scalable, purpose-driven success. In this conversation, he reveals five power moves that any cash-based health professional can use to grow without burnout – by focusing on relationships, storytelling, and consistent marketing.
If you’re ready to stop chasing patients and start attracting them naturally, this episode will show you the mindset, strategy, and systems to make that happen.
Listen To Learn:* Discover why lifestyle care and patient education are the keys to thriving in a cash-based model. * Learn how to become the go-to practitioner in your community through connection, outreach, and brand consistency. * Understand why being a product of your own service builds authenticity and long-term trust. * Explore the “human funnel system” – a relationship-driven approach to attracting, converting, and retaining patients. * Find out how to use storytelling, digital ads, and content marketing to build a pipeline of ideal patients.
Quotes to Remember: ““The doctor of the future doesn’t prescribe – they teach people how to live healthier.” (08:22 | James Chester) * “Be the greatest at what you’re certified to do – and make sure you’re living your message.” (10:10 | James Chester) * “A thriving practice doesn’t happen behind your desk. You’ve got to get out, shake hands, and show up.” (16:47 | James Chester) * “If your phone isn’t bringing you new patients, it’s time to learn digital traffic.” (23:14 | James Chester) * “Marketing is about connection – when you lead with service, sales take care of themselves.” (27:09 | James Chester)*
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With James Chester
Website: https://www.chirohustle.com/
Podcast: https://www.chirohustle.com/podcast-timeline/
Facebook Page: https://www.facebook.com/chirohustlepodcast/
Instagram: https://www.instagram.com/chirohustle
What if the most powerful sales strategy wasn’t another funnel or ad – but an authentic conversation that builds trust at scale?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Mary Kathryn Johnson, automation strategist and founder of Messenger Funnels, to discuss how to design conversations that convert.
Known as one of the early pioneers of chatbot and conversational marketing, Mary shares how blending empathy with automation can transform how health practitioners connect, nurture, and enroll clients online.
From the psychology of micro-commitments to creating congruent, human-centered automation, this conversation reveals how conversational design is reshaping the way practitioners attract, qualify, and convert patients – without feeling salesy or robotic.
If you’ve ever wondered how to build trust digitally or how automation can actually make your marketing feel more personal, this episode will show you the path forward.
Listen To Learn:* Discover why marketing has shifted from a one-way monologue to an authentic dialogue – and how to make your automation sound more human. * Learn how to apply Mary’s LEAP Framework (Listen, Empathize, Ask, Present) to create conversational experiences that naturally lead to enrollment. * Understand how to use micro-commitments to build momentum and engagement throughout your automation journeys. * Explore the concept of congruent conversation flow – ensuring every automated touchpoint matches the tone and expectations set at the start. * Find out how to blend chatbots, SMS, and personalized messaging to create seamless, high-converting communication across your marketing ecosystem.
Quotes to Remember: “Marketing used to be a monologue – now it’s about creating a dialogue that makes people feel seen and heard.” (07:42 | Mary Kathryn Johnson) * “Automation doesn’t replace human connection – it amplifies it when done right.” (11:18 | Mary Kathryn Johnson) * “Every ‘no’ is still a form of engagement – it’s a sign someone is paying attention.” (19:36 | Uli Iserloh) * “The end of your automation journey should feel as personal as the first message.” (25:27 | Mary Kathryn Johnson) * “When you build conversations that serve first, sales become the natural outcome.” (31:12 | Mary Kathryn Johnson)*
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Resources:
For business owners looking to understand the power of conversational design:
https://chatbotmom.com
For agency owners or freelancers to learn how to create conversational marketing flows: https://botacademy.com/learn
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Mary Kathryn Johnson
Website: https://callmemkj.com
Facebook: https://www.facebook.com/CallMeMKJ/
Instagram: https://www.instagram.com/callmemkj/
What if the secret to building a highly qualified email list isn't another PDF lead magnet, but tapping into people's innate curiosity about themselves?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Maeve Ferguson, creator of the Client Engine and expert in transforming intellectual property into scalable lead generation systems.
As a trained specialist in Ryan Levesque's Ask Method and consultant to 7, 8, and 9-figure entrepreneurs, Maeve reveals why quiz and assessment funnels consistently outperform traditional lead magnets in 2025.
From generating $3.37 qualified leads to helping clients run $900,000 monthly ad campaigns, she breaks down the three types of diagnostic assessments and shares the strategic framework that turns your expertise into an automated qualification and sales system.
If you're a health practitioner tired of attracting unqualified leads, struggling with low email engagement, or wondering how to stand out in an increasingly noisy marketplace, this conversation provides the blueprint for creating assessment funnels that not only grow your list but pre-qualify prospects and position you as the obvious solution to their biggest challenges.
Listen To Learn:* Discover why assessment funnels tap into people's innate curiosity about themselves, creating desire-based marketing that prospects actually want to complete. * Learn the three types of diagnostic assessments: multi-factor diagnostics (like Myers-Briggs), quiz funnels for lead generation, and score-based assessments that show performance across key areas. * Understand the critical importance of "funnel congruence" - starting with your offers and reverse-engineering your assessment questions to ensure seamless alignment. * Explore how automated segmentation and personalized follow-up sequences eliminate "spray and pray" marketing and create tailored experiences for different prospect types. * Find out why assessment completion rates are higher than PDF downloads and how 5-7 minutes of engagement builds more trust than traditional lead magnets.
Quotes to Remember: “Quizzes work because they tap into the most powerful emotion of all – curiosity.” (06:20 | Maeve Ferguson) * “Start with your offer first. Everything in your diagnostic should lead people naturally toward the next step.” (09:44 | Maeve Ferguson) * “Your diagnostic isn’t just a funnel – it’s a data asset that helps you understand your audience deeply.” (22:18 | Maeve Ferguson) * “When you personalize your nurture based on someone’s score, conversions skyrocket.” (29:33 | Uli Iserloh) * “Don’t just build leads – build insights. That’s where the real growth happens.” (31:05 | Maeve Ferguson)*
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Resources:
A Done-For-You Diagnostic Thought Leadership Assessment:
https://www.impactscoreassessment.com/
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Maeve Ferguson
Website: https://www.maeveferguson.com/
Facebook: https://www.facebook.com/maeve.gormley.5
Instagram: https://www.instagram.com/iammaeveferguson/
Youtube: https://www.youtube.com/@maeveferguson
Linkedin: https://www.linkedin.com/in/maeveferguson/
What if your clinic disappeared from search overnight – not because of Google, but because of AI?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh breaks down one of the biggest shifts in online search: patients are bypassing Google and going straight to ChatGPT, Gemini, Perplexity, and other AI tools for answers about their health.
Unlike traditional search engines, these platforms don’t serve up a list of links – they deliver curated answers. If that answer doesn’t come from your website, your practice is pretty much invisible on AI search.
Uli explains why this is the “SEO of 2001” moment all over again – an open playing field where health practitioners who act now can dominate AI search results. He shares actionable steps you can take to position your practice as the trusted authority these AI engines quote, link to, and recommend.
Listen To Learn:* Discover why patients are skipping Google and going directly to AI tools for health answers – and what that means for your visibility. * Learn the difference between SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) and why optimizing for answers is the new key to being found. * Understand the two critical steps to ranking in AI: getting your site indexed in AI databases and being chosen as the quoted answer. * Find out how to build “answer-ready” FAQ content that both educates patients and gets pulled into ChatGPT results. * Explore the role of schema markup, authority building, fresh content, and conversational tone in boosting your AI search ranking.
Quotes to Remember: “This is like SEO in 2001 – it’s a blue ocean, and the door won’t stay open forever.” (02:26 | Uli Iserloh) * “SEO gets you ranked on Google. AEO gets you quoted in ChatGPT.” (05:26 | Uli Iserloh) * “If ChatGPT or Gemini can’t crawl your site, you have zero chance of being found in AI search.” (05:30 | Uli Iserloh) * “AI wants clarity, compassion, and safety – it’s not about keyword stuffing, it’s about sounding like a trusted human.” (17:00 | Uli Iserloh) * “This is your window of opportunity before everyone else figures it out.” (20:11 | Uli Iserloh)*
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Resources:
How To Get Your FxMed Practice To Show Up In ChatGPT & AI Searches: AISearchBootcamp.com
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
In a world of automation and AI, why are the most successful health practitioners going back to handwritten thank-you notes and personal storytelling to connect with their audience?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with award-winning branding and copywriting expert Marisa Shadrick to explore how to create genuine human connection through written communication.
As a former ministry leader turned international speech champion and copywriter, Marisa reveals the psychology behind why stories release endorphins and create emotional bonds that facts and features simply cannot.
From overcoming her own insecurities to becoming one of the top 100 speakers in the world, she shares the tactical frameworks that help health practitioners turn their knowledge into compelling copy that converts prospects into patients.
If you're a health practitioner struggling to communicate your value online, tired of being invisible in a crowded marketplace, or wondering how to create the same connection through copy that you have in face-to-face conversations, this episode provides the missing piece to transform your marketing from forgettable to unforgettable.
Listen To Learn:* Discover why human-to-human connection has become more crucial than ever in our automated world and how to bridge the gap between technology and authentic communication. * Learn the power of narrative writing and how stories release endorphins that create emotional engagement, making it nearly impossible for prospects to argue with your message. * Understand the two types of stories that impact your copy: the story you tell yourself (confidence and mindset) and the story your audience is living (their current challenges and needs). * Explore three tactical copywriting techniques: making every word earn its place, using dialogue instead of just quotes, and finding your real hook buried in the second or third paragraph. * Find out how to overcome objections by addressing four different personality types and their specific concerns within your copy.
Quotes to Remember: "In the world of automations and bots and tools, we've lost something. We've lost that human to human connection." (02:15 | Marisa Shadrick) * "People can argue with an opinion, assertion or claim, but it's pretty hard to argue with a story." (08:30 | Marisa Shadrick) * "Every piece of communication is ultimately going to serve someone, so how can we serve them well? When I took myself out of the equation, that's when I started seeing changes in my writing." (13:04 | Marisa Shadrick) * "Less is more. Every word needs to earn its right to be on that piece of communication." (18:15 | Marisa Shadrick) * "If you can change someone's life one person today, wouldn't that make it worth it? We can compound that by being more strategic in the way we communicate." (29:20 | Marisa Shadrick)*
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Resources:
How to Secure More Clients or Customer with Compelling Copy: https://marisashadrick.com/workbook
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Marisa Shadrick
Website: https://marisashadrick.com
Facebook: https://www.facebook.com/marisacopywriter
Instagram: https://www.instagram.com/marisashadrick.copywriter/
Linkedin: https://www.linkedin.com/in/marisashadrick/
What if you could build a waiting list of qualified patients, become a local celebrity, and generate six-figure revenue increases – all from hosting a single day of virtual content?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh welcomes Dr. Mark Wade, founder of Virtual Summit Software and creator of the revolutionary one-day summit format. With over a decade of experience building six and seven-figure companies through virtual summits, Dr. Wade reveals how healthcare practitioners can leverage focused, single-day events to attract their ideal patients, establish authority, and create sustainable growth.
From a Memphis chiropractor who generated $7,000 and built a three-week waiting list during COVID lockdowns, to practices that have generated over $1 million in patient revenue from monthly summits, this conversation provides a complete blueprint for transforming your practice through strategic virtual events.
If you're a healthcare practitioner looking to build your patient base, establish yourself as the go-to expert in your community, or create predictable patient flow without massive marketing budgets, this episode offers a proven, scalable solution.
Listen To Learn:* Discover the difference between multi-day summits (25+ speakers, audience building) and one-day summits (6-12 speakers, problem-focused) and why smaller can be more profitable. * Learn the four-part customer journey framework: Magnetize (build relationships), Monetize (solve one problem), Maximize (full transformation), and Multiply (recurring revenue). * Understand how to choose summit topics that align with your services and attract qualified patients who are ready to take action in your practice. * Explore real case studies of practitioners who've generated $7,000-$1M+ in revenue, built waiting lists, and become local celebrities through strategic summits. * Find out why starting with the end in mind is crucial – building summits around the problems you solve, not popular topics that don't convert to patients.
Quotes to Remember: "You don't need 10,000 people to be successful. You need qualified and engaged people." (07:50 | Dr. Mark Wade) * "If you don't take anything else away from this entire interview, you have to start with the end in mind." (06:45 | Dr. Mark Wade) * "Most conferences can't get over 50 people. If you've got 500 people in your virtual summit, you're doing amazing." (09:30 | Dr. Mark Wade) * "It gives them an opportunity to get to know you before they ever have to commit to anything." (24:15 | Dr. Mark Wade) * "If you don't have recurring revenue, you're essentially one bad month away from going out of business." (28:20 | Dr. Mark Wade)*
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Dr. Mark Wade
Facebook: https://www.facebook.com/Dr.MarkWade
What if the biggest barrier to healing isn't the treatment itself, but who holds the power to make change happen?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with JR Burgess, three-time bestselling author and healthcare innovator who has transformed over 100 clinics worldwide.
Jr shares his remarkable journey from building the top-volume stem cell clinic in the country to discovering the revolutionary concept of "power transfer" - the critical shift that determines whether patients succeed or fail in their healing journey. JR reveals how practitioners can become influential guides who empower patients to take ownership of their health while building profitable, outcome-based practices.
If you're a practitioner struggling with patient compliance, feeling isolated in your practice, or wondering how to create lasting change beyond the treatment room, this conversation offers a blueprint for transforming both your impact and your business model.
Listen To Learn:* Discover the "power transfer" concept and why both doctors and patients are right when they blame each other for healthcare failures. * Learn the four-option framework that meets patients exactly where they are - from insurance-based care to transformational protocols used by professional athletes. * Understand how "coopetition" (cooperation + competition) can replace healthcare ego battles and create collaborative care teams that get better outcomes. * Explore the white-labeled lifestyle medicine model that allows practitioners to scale their impact without additional time, money, or risk through 50/50 partnerships. * Find out why becoming preeminent at education and communication is more powerful than any treatment modality for creating lasting patient transformation.
Quotes to Remember: "Whatever we believe to be true is our reality, and I call it the power transfer." (03:02 | JR Burgess) * "People don't like to be sold, but they like to be told the truth." (09:14 | JR Burgess) * "Every human and system is completely designed for the results that it produces." (13:15 | JR Burgess) * "I'd rather go bankrupt than to go back to practicing medicine that does more harm than good." (06:30 | JR Burgess) * "The most scalable and impactful way to change your patient's life with zero risk and without your time or money in the room." (21:45 | JR Burgess)*
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With JR Burgess
Website: https://jrburgessconsulting.com
Website: https://healthovators.com
Facebook: https://www.facebook.com/jr.burgess.56
LinkedIn: https://www.linkedin.com/in/jr-burgess-36908846/
The Influential Doctor is the marketing and sales playbook for physicians and wellness professionals who want to make a greater impact and increase their income through cash-pay services and recurring income models. Grab your free copy.
What if the solution to healthcare's cost crisis isn't more doctors, but a completely different way of delivering care?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh reconnects with James Maskell, founder of Evolution of Medicine and pioneer in functional medicine community building.
James shares his decade-long journey from launching the first functional medicine meetups in New York to revolutionizing healthcare delivery through virtual group medicine. From helping doctors start $20,000 micro-practices to partnering with major health systems, James reveals how community-based care is flattening the healthcare cost curve while delivering better outcomes.
If you're a practitioner feeling isolated in your practice, struggling with the economics of functional medicine, or curious about the future of healthcare delivery, this conversation offers a roadmap for both individual practitioners and health systems looking to transform care.
Listen To Learn:* Discover how the "functional medicine micro-practice" model allows doctors to start practices for $20,000 instead of $200,000 using telemedicine and co-working spaces. * Learn why virtual group medicine is proving more effective than in-person groups and how it's scaling functional medicine into Medicare, Medicaid, and health systems. * Understand the missing role of the health coach in functional medicine and why bridging the gap between patient intentions and actions is critical for success. * Explore how AI will transform healthcare logistics and data organization while human-to-human peer support remains the most powerful force for behavior change. * Find out why community-based functional medicine is the key to reversing chronic illness at scale and making healthcare truly sustainable.
Quotes to Remember: "In my lifetime, we're going to run out of money, because healthcare is going to take up all the money." (01:45 | James Maskell) * "The most powerful person in helping anyone to change is someone that's like them, that has made a few changes." (22:15 | James Maskell) * "So many patients are being lost because they can't go from five cans of coke to one can of Coke." (16:45 | James Maskell) * "This is radically cost effective, radically resource effective, and could also be profitable on insurance." (11:15 | James Maskell) * "We're skating to where the puck is going." (23:30 | James Maskell)*
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With James Maskell
Website: https://www.jamesmaskell.com/
Book: https://www.jamesmaskell.com/books
Facebook: http://facebook.com/JamesEdwardMaskell
Instagram: http://instagram.com/mrjamesmaskell
LinkedIn: https://www.linkedin.com/in/jamesmaskellv
What if the biggest barrier to scaling your practice isn't more patients – but understanding which phase of business you're actually in?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Seth Conger, COO of Freedom Practice Coaching and serial entrepreneur with over a decade in functional medicine.
Seth breaks down the four distinct phases every health practice goes through – new business, startup, growth, and scaling – and reveals why 80% of practitioners get stuck in the "messy middle" of startup mode.
From switching business models to mastering the money conversation, Seth shares the exact framework that's helped over 1,000 practices move from overwhelmed and overworked to profitable and scalable.
If you're feeling stuck in your practice growth, working too many hours for too little profit, or wondering why more patients seem to create more problems, this conversation offers a clear roadmap forward.
Listen To Learn:* Discover the four phases of practice development and why most practitioners get trapped in startup mode instead of progressing to growth and scale. * Learn why switching from fee-for-service to programs or membership models can instantly add recurring revenue without additional costs. * Understand the critical difference between hiring generalists versus specialists as you scale, and why the sequence of hiring matters more than you think. * Find out how to master the "money conversation" and why your discovery call process might be sabotaging your growth without you realizing it. * Explore why reactive hiring fails and the systematic approach that makes finding great local talent predictable and repeatable.
Quotes to Remember: "More clients is going to turn into more work, which means more people, which means more overhead, which means less profits." (16:30 | Seth Conger) * "You don't have to grow and scale for growth and scale sake." (34:35 | Seth Conger) * "Scale is not about how many beach days can I take. It's about being able to predict what's going to happen in the future." (39:15 | Seth Conger) * "You can control the chronic problems in your own business, if you identify them first."* (49:13 | Seth Conger)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Resources:
Freedom Practice Coaching Scalability Assessment: https://freedompracticecoaching.com/scalability-assessment/
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Seth Conger
Website: https://freedompracticecoaching.com/
Facebook: https://www.facebook.com/conger.seth/
Instagram: https://www.instagram.com/sethconger/
Linkedin: https://www.linkedin.com/in/seth-conger-77911949/
What if the secret to scaling your practice isn't working harder – but working smarter with AI?
In this solo episode of the Health and Wellness Marketing Show, Uli Iserloh explores the current state of AI-powered health and wellness marketing and why this technology represents the biggest shift since the internet arrived in the mid-90s.
From ChatGPT's explosive growth to specialized tools like FunctionalMind.ai, Uli breaks down how busy practitioners can leverage AI to create better content, educate patients more effectively, and establish themselves as the go-to expert in their community – all while maintaining authenticity and clinical integrity.
If you're feeling overwhelmed by content creation, struggling to educate patients at scale, or wondering how to stay competitive in an AI-driven world, this episode offers a practical roadmap to get started now.
Listen To Learn:* Discover why AI adoption has exploded faster than any consumer technology in history and how it's transforming healthcare marketing. * Learn how to use AI as a "thinking partner" for developing better strategies rather than just generating content. * Understand the three key areas where AI can revolutionize your practice: content creation, video/audio production, and campaign support. * Find out how specialized tools like FunctionalMind.ai provide clinically validated recommendations with proper citations. * Explore why this is your "internet in 1995 moment" and why becoming the first mover in your local market is critical.
Quotes to Remember: "AI can help you scale personalized education without adding hours to your week." (05:27 | Uli Iserloh) * "Trust but verify." (09:15 | Uli Iserloh) * "AI is always the first draft, not a final authority." (22:01 | Uli Iserloh) * "This is really the internet in 1995 moment, except a lot bigger and a lot faster." (23:32 | Uli Iserloh) * "Start small, but start now, before the space is saturated."* (26:23 | Uli Iserloh)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Resources:
You Are The Brand AI Summit: https://youarethebrand.ai/
Functional Mind AI: https://functionalmind.ai/
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
What if the secret to better time management wasn’t another productivity hack – but learning how to pre-decide what really matters?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with author, speaker, and Real Life Process® creator Teresa McCloy to explore a new approach to decision-making, time blocking, and life design. Drawing from her book Do What Matters, Teresa shares how pre-decision and intentional rhythms can help you reduce decision fatigue, live from rest – not rush – and align your calendar with your values.
If you’re constantly overwhelmed, over-scheduled, or stuck in indecision, this conversation offers a gentle but powerful reset.
Listen To Learn:* Discover why decision fatigue is draining your energy – and how pre-deciding your values and priorities helps free up mental bandwidth. * Learn Teresa’s Real Life Process® framework for creating a modern-day “rule of life” with rhythms of rest, review, and renewal. * Understand the power of pre-decision as a discernment tool to help you say yes (and no) with confidence. * Find out how to align your calendar with what truly matters – your people, your self-care, your creative work, and your big projects. * Explore simple practices like quarterly retreats, gratitude journaling, and soul care to stay grounded and present in your daily life.
Quotes to Remember: “You don’t have a time problem – you have a priority problem.” (09:15 | Teresa McCloy) * “Every ordinary day has an extraordinary moment – you just have to look for it.” (24:06 | Teresa McCloy) * “When you pre-decide what matters, the rest of your calendar starts to take shape with ease.” (10:45 | Teresa McCloy) * “We sabotage ourselves with indecision and procrastination – just decide, and free your mind.” (14:30 | Uli Iserloh)*
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Teresa McCloy
Website: https://www.therealifeprocess.com/
Book: https://www.therealifeprocess.com/book
Podcast: https://www.therealifeprocess.com/blog
Facebook: https://www.facebook.com/realifeprocess
Instagram: https://www.instagram.com/teresa.mccloy
LinkedIn: https://www.linkedin.com/in/teresamccloy/
What if burnout wasn’t a sign of failure – but a signal that your brain is starved of creativity?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh reconnects with Dr. Lara Salyer to explore the neuroscience of flow – why it matters, how it impacts your productivity and mental health, and what practical steps you can take to invite more flow into your daily life.
From the biochemistry behind creative states to the AHA framework and boundary-setting tips, Dr. Salyer shares a roadmap to reignite your inner spark.
If you're feeling stuck, overwhelmed, or creatively blocked, this episode will help you access the energy, clarity, and joy needed to thrive again.
Listen To Learn:* Discover the four phases of flow and how your brain releases five key neurochemicals that fuel creativity, clarity, and productivity. * Learn why planning and boundary-setting are essential to access deep flow – and why multitasking and reactivity kill it. * Understand the biggest blockers of flow, including poor physiology, clutter, and fixed mindset patterns. * Find out how Dr. Salyer’s AHA framework – Anchor, Highlight, Activate – can help you shift from burnout to brilliance. * Explore how creative rituals, morning routines, and micro-moments of play can rewire your brain and bring joy back into your work.
Quotes to Remember: “Flow is the only time your brain produces all five neurochemicals of happiness.” (02:30 | Dr. Lara Salyer) * “Creativity is not a luxury – it’s a daily vitamin your brain craves.” (04:40 | Dr. Lara Salyer) * “Your brain is like a battery – every distraction drains your cognitive reserve.” (10:18 | Dr. Lara Salyer) * “Burnout and grief look the same on a brain scan – it's time we normalize both.” (22:34 | Dr. Lara Salyer) * “You can’t create without space. Make room for the ‘no’ so flow can enter.”* (26:10 | Dr. Lara Salyer)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Lara Slayer
Facebook: https://www.facebook.com/drlarasalyer
Instagram: https://www.instagram.com/drlarasalyer
LinkedIn: https://www.linkedin.com/in/drlarasalyer/
TikTok: https://www.tiktok.com/@creativity.doctor
Website: https://drlarasalyer.com/
Membership Magic Course
Brainstorm session (if booked before before Jul 11, will qualify for summer promo even if appointment is after Jul 11)
Catalyst Podcast Episodes On Membership:
• First Steps to Catalyze a Membership Practice
• Never Dread a Discovery Call Again (why Membership works)
• Learn about Catalyst Studio Mentorship
What if your biggest business breakthroughs didn’t require more strategy – just a shift in your brain state?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined by Dr. Eugene Choi, a clinical pharmacist turned neuroscience and mindset expert, to explore how understanding your brain’s survival and executive modes can radically transform your decision-making, productivity, and leadership.
Dr. Choi explains why so many entrepreneurs and practitioners operate from fight-or-flight without realizing it – and how to shift into a high-performance state where your best ideas and actions flow effortlessly.
If you feel stuck, overwhelmed, or reactive in your practice or business, this conversation offers both science and soul to help you shift gears.
Listen To Learn:* Discover how your brain's survival state (amygdala hijack) impacts your decisions – and keeps you stuck in busywork and reactivity. * Learn how to train your nervous system to access executive function more often, unlocking clarity, calm, and creative problem-solving. * Understand how high-performers operate with awareness, choosing when and how to respond instead of reacting from fear. * Find out the physical sensations and mental cues that signal whether you're in a survival or executive state – and how to shift in real time. * Explore how awareness practices, breathwork, and intention can help you build habits that support more powerful and profitable decisions.
Quotes to Remember: “You don’t have a procrastination problem – you have a nervous system problem.” (07:48 | Dr. Eugene Choi) * “When you’re in survival mode, your IQ literally drops. You can’t think clearly, let alone innovate.” (13:26 | Dr. Eugene Choi) * “Every high performer is good at catching when they’re in survival state – and choosing to shift out of it.” (25:55 | Dr. Eugene Choi) * “Awareness is what puts you back in the driver’s seat.” (37:02 | Dr. Eugene Choi)*
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If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect Dr. Eugene Choi
Website: https://destinyhacks.co/
Instagram: https://www.instagram.com/eugenekchoi/
LinkedIn: https://www.linkedin.com/in/eugenekchoi/
What if the key to scaling your practice wasn’t more hours – but more efficiency, simplicity, and systems?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat with integrative and functional medicine trailblazer Dr. Buddy Touchinsky, founder of Peak Integrative Wellness.
Buddy shares his candid journey to building a thriving, team-based integrative practice using smart systems, streamlined marketing, and community-based visibility.
Whether you’re just starting out or ready to evolve, this episode will show you how to grow your practice with less chaos and more clarity.
Listen To Learn:* Discover how Buddy scaled from a solo practice to a team-based integrative model – and the business models that helped him grow. * Learn why simplicity in pricing, offers, and processes leads to higher conversions and better patient experiences. * Understand how Buddy uses SEO, Facebook content, and community outreach to consistently attract the right patients. * Find out how Big Boost's automations, pre-education funnels, and consistent messaging helped reduce no-shows and boosted conversions. * Explore how AI tools like ChatGPT, functional medicine scribes, and automated documentation are reshaping practice efficiency.
Quotes to Remember: “Complexity can’t scale. If it’s all in your head, it doesn’t grow.” (28:09 | Dr. Buddy Touchinsky) * “Patients show up educated, engaged, and ready to say yes – and it makes discovery calls so much easier.” (15:17 | Dr. Buddy Touchinsky) * “If you're not out there, the less ethical providers are – and patients pay the price.” (24:07 | Dr. Buddy Touchinsky) * “Consistency builds momentum. Show up. Keep going. Eventually, you’ll make it.” (37:03 | Dr. Buddy Touchinsky) * “You don’t have to do it all at once – or alone. Build your team and take the next step.”* (43:00 | Dr. Buddy Touchinsky)
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If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect Dr. Buddy Touchinsky
Website: https://peakintegrativemed.com/
Facebook Personal: https://www.facebook.com/dr.touchinsky/
Facebook: https://www.facebook.com/PEAKIntegrativeMed/
LinkedIn: https://www.linkedin.com/in/drtouchinsky/
Instagram: https://www.instagram.com/peakintegrativemedicine/
What if scaling your practice wasn’t about working harder – but about working smarter with group coaching?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Sachin Patel, founder of The Living Proof Institute and Perfect Practice, to unpack how group coaching programs can help practitioners deliver more impact with less burnout.
Sachin shares practical insights from years of running hybrid and group-based programs, including how to structure sessions, what tech tools to use, and how his licensing model helps practitioners implement turnkey programs without reinventing the wheel.
If you’re looking for a smarter way to scale care, improve outcomes, and create sustainable revenue, this episode is your roadmap.
Listen To Learn: Discover why one-on-one time should focus on transformation, while group coaching is perfect for delivering information and creating community. * Learn how to transition from one-on-one to group care through open office hours, hybrid models, and educational modules. * Understand how to structure group sessions with choreography that combines education, mindfulness, and Q&A to maximize engagement. * Find out what tech stack (like Practice Better and HighLevel) supports streamlined group coaching delivery. * Explore how licensing a proven program like Living Light* helps practitioners save time, reduce friction, and guarantee client results.
Quotes to Remember: “One-on-one is for transformation – one-to-many is for information.” (03:05 | Sachin Patel) * “Retention is the real success metric – not just revenue, but loyalty and trust.” (24:39 | Uli Iserloh) * “There’s no prize for reinventing the wheel. Your job is to help as many people as possible, as quickly as possible.” (34:21 | Sachin Patel) * “With licensing, we take you from batting practice to third base in 30 days or less.” (19:54 | Sachin Patel)*
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If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Sachin Patel
Get Your FREE Copy of Perfect Practice, Bonus Mailers, and 30 Practice Growth Strategies
Website: https://thelivingproofinstitute.com/
Licensing Program: www.livinglightlicense.com
Practitioner Coaching website: https://www.perfectpracticementorship.com/
Perfect Practice Podcast: https://podcasts.apple.com/ca/podcast/perfect-practice/id1409852371
Facebook: https://www.facebook.com/thesachinpatel
Personal Facebook: https://www.facebook.com/sachinpateldc
Instagram: https://www.instagram.com/thesachinpatel/
LinkedIn: https://www.linkedin.com/in/drsachinpatel/
What if the key to freedom and creativity wasn’t doing more – but building systems that let you do less?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with systems and operations strategist Chelsea Brinkley to explore how entrepreneurs can build simple, effective systems to create more balance, reduce overwhelm, and scale sustainably.
From project management to email organization, Chelsea shares the common pitfalls she sees – and how even the most free-spirited entrepreneur can benefit from putting foundational processes in place.
If you’re tired of feeling scattered and ready to build a business that supports your life (not the other way around), this episode is a must-listen.
Listen To Learn: Discover why success isn’t about doing more – it’s about having the right systems working in the background so you can focus on what matters most. * Learn where most entrepreneurs get stuck with systems, including project management, file organization, and email – and how to fix it fast. * Understand how building systems is the prerequisite for hiring, delegating, and scaling without stress. * Find out Chelsea’s favorite tools (like Trello, Slack, Loom, and LastPass) and how to use them to streamline operations and communication. * Explore why creating systems actually gives you more* creative freedom – not less – and how to start, no matter where you are in your journey.
Quotes to Remember: “Systems may not be sexy – but having your life be easier and monetizing more absolutely is.” (02:10 | Chelsea Brinkley) * “Start building processes before you think you need them – they’ll make your life easier and set the stage for growth.” (03:05 | Chelsea) * “Disorganization drains your cognitive reserves – you can’t do your best work when you’re constantly looking for files or sifting through email.” (11:10 | Uli Iserloh) * “It’s never too late to put systems in place – no matter how long you’ve been in business.” (29:35 | Chelsea)*
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If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Chelsea Brinkley
Website: https://www.chelseabrinkley.com/
Facebook: https://www.facebook.com/chelseabrinkleybiz
Facebook Group: https://www.facebook.com/groups/workfromwifi/
Instagram: https://www.instagram.com/chelseabrinkley
LinkedIn: https://www.linkedin.com/in/chelseabrinkley/
What if the secret to a thriving functional medicine practice wasn’t selling more appointments – but designing a care model that supports long-term healing and financial stability?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh welcomes back functional medicine membership innovator Dr. Lara Salyer to dive deep into one of the most impactful shifts a practitioner can make: transitioning to a membership model.
Dr. Salyer shares how she evolved from fee-for-service to a flexible, tiered membership structure that not only empowers patients – but prevents burnout while creating sustainable, recurring revenue.
If you’re feeling drained by the constant hustle for new patients or worried about affordability for new patients, this episode will open your eyes to a model that works – for you and your community.
Listen To Learn:* Discover the core problems with fee-for-service and package models – and why they often lead to practitioner burnout or patient disengagement. * Learn how Dr. Salyer designed a three-tier membership system that meets patients where they’re at while honoring clinical boundaries. * Understand how membership models foster patient ownership of their healing journey – shifting the dynamic from “fix me” to “partner with me.” * Find out how to incorporate digital content, group visits, and health coaching into your membership – even without a big team or tech stack. * Explore practical tips for pricing, tier design, retention, and launching your membership – even if you’re starting from scratch.
Quotes to Remember: “Fee-for-service is not good for relationships – it creates friction and delays care.” (15:12 | Dr. Lara Salyer) * “Membership invites people in with boundaries – it’s a red carpet with structure.” (16:50 | Dr. Lara Salyer) * “You’re not promising results – you’re offering support. You’re the guide, not the fixer.” (18:57 | Dr. Lara Salyer) * “Retention is the real success metric – not just revenue, but loyalty and trust.”* (24:39 | Uli Iserloh)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Lara Slayer
Facebook: https://www.facebook.com/drlarasalyer
Instagram: https://www.instagram.com/drlarasalyer
LinkedIn: https://www.linkedin.com/in/drlarasalyer/
TikTok: https://www.tiktok.com/@creativity.doctor
Website: https://drlarasalyer.com/
Membership Magic Course
Brainstorm session (if booked before before Jul 11, will qualify for summer promo even if appointment is after Jul 11)
Catalyst Podcast Episodes On Membership:
• First Steps to Catalyze a Membership Practice
• Never Dread a Discovery Call Again (why Membership works)
• Learn about Catalyst Studio Mentorship
What if the key to getting more done wasn't more discipline – but better dopamine?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh talks with functional medicine pioneer and Perfect Practice founder Sachin Patel about the surprising biology behind productivity and sustained motivation.
Based on his book The Motivation Molecule, Sachin reveals how dopamine – the “motivation molecule” – can be harnessed through environment, nutrition, mindset, and community to eliminate procrastination, sharpen focus, and help practitioners take aligned action.
If you’ve ever struggled with inconsistency or burnout, this episode will give you a powerful framework for understanding your inner wiring – and how to work with it to unlock high performance.
Listen To Learn:* Discover why dopamine is critical to initiating action, sustaining focus, and feeling a sense of reward – and how to naturally optimize it. * Learn how genomic testing and metabolomics can reveal your dopamine blueprint – and help you personalize your productivity strategy. * Understand how past trauma and limiting beliefs (not lack of tools) are often the root cause of inaction – and what to do about it. * Find out how social media, community, and environment can either deplete or supercharge your motivation – depending on how you use them. * Explore how the Perfect Practice mentorship helps practitioners build systems, community, and mindset to scale impact sustainably.
Quotes to Remember:* “Dopamine is what gets us off the couch – it helps us move, focus, and feel rewarded.” (04:39 | Sachin Patel) * “You don’t need more information. You need the right environment to activate your brilliance.” (08:55 | Sachin) * “Most people don’t have a tool problem – they have a trauma story holding them back.” (15:20 | Sachin) * “Community isn’t just about inspiration – it’s about shortening your learning curve.” (23:20 | Sachin)
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If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Sachin Patel
Health Seeker website: https://thelivingproofinstitute.com/
Practitioner Coaching website: https://www.perfectpracticementorship.com/
Perfect Practice Podcast: https://podcasts.apple.com/ca/podcast/perfect-practice/id1409852371
Facebook: https://www.facebook.com/thesachinpatel
Personal Facebook: https://www.facebook.com/sachinpateldc
Instagram: https://www.instagram.com/thesachinpatel/
LinkedIn: https://www.linkedin.com/in/drsachinpatel/
What if better patient outcomes weren’t about giving more advice – but about asking better questions?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with Dr. Sandra Scheinbaum, founder and CEO of the Functional Medicine Coaching Academy (FMCA), to explore the often-underestimated power of health coaching.
As a trailblazer in training coaches to support functional medicine practices, Dr. Scheinbaum reveals why behavior change doesn’t happen through information alone – and how health coaches play a crucial role in unlocking sustainable transformation.
Whether you’re looking to improve compliance, reduce practitioner burnout, or grow your practice through patient-centered care, this episode is packed with inspiration and practical advice.
Listen To Learn:* Discover why patients don’t change because of information overload – and what truly helps them commit to sustainable transformation. * Learn the concept of “positive emotional attractors” and how coaches help clients tap into their own intrinsic motivation. * Understand how health coaches reduce practitioner burnout, improve patient outcomes, and increase referrals and retention. * Find out how coaches support practices in intake, follow-up, education, and especially group programs – creating community and scaling care. * Explore what makes a great health coach and how practitioners can effectively hire, integrate, and benefit from coaching partnerships.
Quotes to Remember: “People don’t change because they’re told what to do – they change when they connect with their ‘why.’” (04:35 | Dr. Sandra Scheinbaum) * “Health coaches are trained listeners. They create a judgment-free space for growth and change.” (15:45 | Dr. Scheinbaum) * “A good coach doesn’t drive the journey – they sit in the passenger seat and support it.” (17:30 | Dr. Scheinbaum) * “When doctors have a coach, they experience less burnout. The ripple effect is powerful.” (21:50 | Dr. Scheinbaum)*
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Dr. Sandra Scheinbaum
Website: https://functionalmedicinecoaching.org/
Podcast: https://creators.spotify.com/pod/profile/fmca/
YouTube: https://www.youtube.com/c/FunctionalMedicineCoachingAcademy
FMCA Instagram: https://www.instagram.com/functionalmedcoach/
Dr. Sandra Scheinbaum Instagram: https://www.instagram.com/drsandi
What if the fastest way to grow your authority and audience didn’t require social media ads – or even your own podcast?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with Jeremy Ryan Slate, founder of Command Your Brand and host of the the Jeremy Ryan Slate Show, to talk about the power of podcast guesting.
With over 1,000 podcast interviews under his belt and years of PR experience, Jeremy breaks down how to position yourself as a great guest, pitch effectively, and use podcasting to build trust and drive conversions.
If you’ve been wondering how to stand out in a crowded market and get in front of ideal clients without chasing algorithms, this episode will show you how podcast guesting can be your biggest visibility lever.
Listen To Learn:* Discover why podcast guesting is one of the most effective ways to build trust, visibility, and long-form content without the hassle of traditional PR. * Learn how to find the right shows for your niche – and why starting with small podcasts builds momentum and confidence. * Understand what podcast hosts look for in a guest (hint: it’s not a pitch deck or credentials – it’s connection and value). * Find out how to write a compelling pitch, build relationships with hosts, and structure your outreach to increase your chances of getting booked. * Explore the dos and don’ts of being a great podcast guest, including storytelling, call-to-actions, and avoiding the “infomercial trap.”
Quotes to Remember: “Podcasting is one of the few media platforms left where you can go deep, get personal, and truly connect with your audience.” (03:20 | Jeremy Ryan Slate) * “If you want to model success, the most influential people have a podcast – or get featured on them.” (04:18 | Uli Iserloh) * “Your pitch should focus on what value you bring to the audience – not what you’re trying to sell.” (13:37 | Jeremy Ryan Slate) * “There are two audiences in every interview: the host and the listeners. Treat both like future partners.” (21:48 | Jeremy Ryan Slate)*
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Jeremy Ryan Slate
Website: https://jeremyryanslate.com/
Command Your Brand: https://commandyourbrand.com/
Book: https://getextraordinarybook.com/
Podcast: https://podcasts.apple.com/us/podcast/the-jeremy-ryan-slate-show/id1059619918
Facebook: https://www.facebook.com/Jeremyryanslate/
Instagram: https://www.instagram.com/jeremyryanslate
LinkedIn: https://www.linkedin.com/in/jeremy-ryan-slate-bb7b284a/
Tiktok: https://www.tiktok.com/@jeremyryanslate
YouTube: https://www.youtube.com/c/jeremyryanslatebiz
What do NASCAR pit crews and high-performing health teams have in common? A lot more than you think.
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with championship-winning NASCAR coach Matt Clark to explore what it takes to achieve high performance – whether you’re on the track or running a practice.
Drawing from his experience with elite pit crews for legends like Jeff Gordon and Jimmie Johnson, Matt shares how culture, communication, and execution fuel consistent success. Plus, he unpacks the neuroscience of belief, how imposter syndrome shows up in top performers, and why shifting your mindset can change your results.
If you want to level up your leadership, unlock team potential, and create lasting impact, this episode will give you the inner (and outer) game to do it.
Listen To Learn:* Discover the three essential pillars of high-performance teams – Culture, Communication, and Execution – and how to apply them in any business setting. * Learn why mindset and belief systems are often the hidden barriers to growth – and how to reprogram limiting beliefs at the subconscious level. * Understand how communication styles (like DISC profiles) impact team dynamics, collaboration, and decision-making. * Find out how to create intentional team culture by defining and embodying core values – whether you lead a team of 1 or 100. * Explore how “cellular-level” energy and subconscious beliefs shape your actions, influence how others perceive you, and ultimately determine your success.
Quotes to Remember: “Culture happens by design – or by default.” (06:27 | Matt Clark) * “The people who got you here may not be the ones to take you to the next level.” (03:52 | Matt Clark) * “Your beliefs drive your actions. Change your beliefs – change your destiny.” (29:17 | Matt Clark) * “Desire isn’t enough – you need belief to sustain performance.” (18:45 | Matt Clark) * “Communication is a two-way loop. If they didn’t understand you, you didn’t communicate.” (09:58 | Matt Clark)*
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If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Matt Clark
Website: https://mattclarkmc.com/
LinkedIn: https://www.linkedin.com/in/mattclarkmc/
Facebook: https://www.facebook.com/CoachMattClark
Instagram: https://www.instagram.com/heykylegray/
What if the secret to better enrollment and patient engagement wasn’t in your credentials – but in the stories you tell?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with storytelling strategist and author Kyle Gray to explore how practitioners can use storytelling to overcome objections, build trust, and ethically increase conversions.
Kyle unpacks why even the most brilliant experts struggle to communicate effectively – and how stories serve as the emotional bridge between you and your audience.
If you’re ready to stop fire-hosing people with facts and start leading them to a confident “yes,” this episode is a masterclass in marketing with heart.
Listen To Learn:* Discover why most health experts overwhelm prospects with information – and how storytelling breaks through resistance. * Learn the formula for crafting a powerful origin story that builds emotional connection and trust within the first five minutes. * Understand how to use stories to shift beliefs, overcome objections, and help prospective clients imagine success with your help. * Find out how to close your presentations or sales calls with “aligned ending stories” that plant the seed to hire you – without pressure. * Explore the neuroscience behind why stories are remembered and how you can create that same emotional resonance in your marketing.
Quotes to Remember: “Your audience doesn’t need more education – they need belief that change is possible.” (16:40 | Kyle) * “Stories are the ultimate sense-making device – they organize emotions, not just facts.” (07:10 | Kyle) * “If you're just teaching the ‘how,’ you're missing the emotional barriers that are keeping people stuck.” (15:00 | Kyle) * “One story could change your life – and the lives of the people who need your help.”* (30:28 | Kyle)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Kyle Gray
Website: https://www.thestoryengine.co/
Podcast: https://www.thestoryengine.co/homepage/podcast/
Facebook: https://www.facebook.com/heykylegray
Instagram: https://www.instagram.com/heykylegray/
Is email marketing still worth it in 2025? Short answer: absolutely – and it might be the single most valuable asset your practice owns.
In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined once again by launch strategist Robby Fowler for a deep dive into building and nurturing your email list.
Robby shares the mindset, strategy, and practical tools behind consistently showing up in your audience’s inbox with value-driven content. Whether you're just starting your list or trying to revive a dormant one, this episode will show you how to build trust, drive conversions, and create consistency in your marketing efforts – without burning out.
What You'll Learn:* Discover why your email list is your most important marketing asset – and why social media will never give you the same control or reliability.
* Learn the #1 rule for successful email marketing (hint: it’s all about consistency) and how to choose a cadence that works for you.
* Understand how Robby built a four-year streak of weekly newsletters by applying constraints and creating a repeatable content framework.
* Find out how to attract subscribers using lead magnets, referrals, and borrowed audiences–and why even your current patients should be on your list.
Explore the differences between solo-topic emails and newsletter-style formats–and why curiosity and predictability can boost engagement.
Quotes to Remember: “Email is the one marketing channel you truly own – it gives you control and builds relationships.” (01:57 | Robby Fowler) * “The right consistency is whatever you can do come hell or high water. Start there.” (04:08 | Robby) * “People come for the content, but they stay for the connection.” (21:00 | Robby) * “Consistency carves canyons. Show up even when nobody’s looking.”* (23:50 | Uli Iserloh)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Robby Fowler
Website: https://robbyf.com/
LinkedIn: https://www.linkedin.com/in/robbyfowler/
Facebook: https://www.facebook.com/robbyfcom/
Instagram: https://www.instagram.com/rfowler/
What if the secret to patient transformation wasn’t more information – but more connection?
In this inspiring episode of the Health and Wellness Marketing Show, Uli Iserloh chats with naturopathic doctor and community health pioneer Dr. Michelle Peris.
As the founder of the Wild Collective, Michelle shares how group-based care and community medicine can radically improve outcomes, boost motivation, and help patients finally say “yes” to lasting transformation.
If you’ve ever struggled with patient follow-through or are looking for a more scalable, fulfilling model of care–this conversation will show you what’s possible when healing happens in community.
Listen To Learn:
- Discover why patients often abandon health plans – not because of the plan itself, but due to a lack of support and connection.
- Learn how group-based care can increase compliance, build motivation, and lead to deeper health outcomes.
- Understand how Dr. Peris launched the Wild Collective with nothing but a rough idea–and how it evolved into a scalable, licensed global program.
- Find out how group settings help people move past limiting beliefs and decision paralysis by seeing themselves reflected in others’ stories.
- Explore hybrid models that allow practitioners to run group programs both in-person and virtually, expanding access without sacrificing depth.
Quotes: “Flow is the opposite of burnout – it’s where clarity, creativity, and calm live.” (03:05 | Dr. Lara Salyer) * “We’re not failing as doctors – there are just gaps in how we’re delivering care.” (04:21 | Dr. Michelle Peris) * “Patients often come for the curriculum – but they stay for the community.” (10:05 | Dr. Peris) * “Group medicine normalizes the human experience. It says: if she can do it, maybe I can too.” (12:41 | Dr. Peris) * “Human connection isn’t a nice-to-have – it’s a must-have for health and longevity.”* (24:20 | Dr. Peris)
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If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect Dr. Michelle Peris
Website: https://michelleperis.com/
Facebook: https://www.facebook.com/DrMichellePerisND/
Instagram: https://www.instagram.com/drmichelleperis/
What if launching your idea didn’t require a fancy funnel, perfect course, or massive audience?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh talks with launch strategist Robby Fowler about how to bring your ideas to life with confidence, simplicity, and strategic precision.
Robby breaks down the process of seed launching – validating your offer before building it – and how to turn your knowledge into a productized service, framework, or program that people/patients actually want to buy.
If you’ve ever felt stuck in “forever building mode,” or overwhelmed by how to get your idea into the world, this episode will show you a stress-free way to start small, test fast, and launch smart.
Listen To Learn:
- Discover how to validate and launch your idea without overbuilding or wasting months on untested content.
- Learn the basics of a “seed launch,” including how to sell before you build – and why going live (even with 5 people!) can be your best first move.
- Understand the biggest mistakes most people make when launching (like worrying about platforms or cameras) and how to avoid them.
- Find out how to structure a simple, effective offer using your expertise – and how to price and position it with clarity and confidence.
- Explore strategies for stress-free launches, including when to offer refunds, how to gather testimonials, and how to use feedback to refine your offer.
Quotes: “Never launch alone – because launching is hard, but you don’t have to go it alone.” (00:40 | Robby Fowler) * “The market doesn’t reward ideas – it rewards executed offers that solve a real problem.” (08:39 | Robby) * “If you can’t sell it to your top 10 fans, it’s unlikely to work in the cold market.” (27:45 | Robby) * “You get paid to validate your idea before building it – and that changes everything.”* (24:01 | Uli)
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If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Robby Fowler
Website: https://robbyf.com/
LinkedIn: https://www.linkedin.com/in/robbyfowler/
Facebook: https://www.facebook.com/robbyfcom/
Instagram: https://www.instagram.com/rfowler/
What if the true transformation in healthcare starts with reimagining what’s possible beyond “fine”?
In this powerful episode of the Health and Wellness Marketing Show, Uli Iserloh speaks with Dr. Meghan Walker – naturopathic doctor, entrepreneur, and author of the book Impact Medicine – about how the future of medicine lies not in treating sickness, but in empowering potential.
Together, we explored the “Line of Fine,” the rise of consumer-led transformation, and how practitioners can create scalable care models that serve both their patients and their own purpose.
If you’ve ever felt like the traditional system doesn’t match your vision for real healthcare, this episode will reignite your passion and give you a framework to lead the future of medicine.
Listen To Learn:
- Discover the “Line of Fine” framework and why our current sick-care model fails to help patients reach their health potential.
- Learn how to build practices that deliver transformation – not just transactions – through scalable, impact-driven care.
- Understand why patients are already driving a new healthcare economy by seeking solutions outside the traditional system.
- Find out how to structure your offerings to meet people where they are – starting with free content, into DIY tools, and leading to high-touch care.
- Explore future trends in health like bioenergetic medicine, group programs, and leveraging digital tools to improve access and reduce burnout.
Quotes:
- “Fine is the standard of care – and that’s the problem.” (03:15 | Dr. Meghan Walker)
- “Impact medicine is about building a healthcare system on the other side of the line of fine—one that leads people toward their full potential.” (09:45 | Dr. Walker)
- “Not every patient wants to work with you 1-on-1 out of the gate – and that’s okay.” (15:12 | Dr. Walker)
- “When people get their health back, they can change the world.” (27:21 | Dr. Walker)
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If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect with Dr. Meghan Walker
Website: https://meghanwalker.com/
Podcast: https://podcasts.apple.com/us/podcast/impact/id1212507113?mt=2
Facebook: https://www.facebook.com/drmeghanwalker/
Instagram: https://www.instagram.com/drmeghanwalker/
Facebook Group: Impact Money Club https://www.facebook.com/groups/impactmoneyclub
TikTok: https://www.tiktok.com/@drmeghanwalker
Get Meghan Walker’s book Impact Medicine
What if your practice culture helped you avoid burnout – and brought more joy to medicine?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Dr. Lara Salyer to explore how practitioners can design a “flow-channeled culture” that supports well-being, creativity, and sustainable success.
Drawing from neuroscience, flow research, and her own experience in functional medicine, Dr. Lara shares her AHA framework and practical ways to reclaim autonomy, reduce overwhelm, and bring purpose back into your practice.
If you’ve ever felt drained or disconnected in your work, this episode will show you how to find your spark again—and create a culture that supports everyone involved.
Listen To Learn:
- Discover how creating a “catalyst culture” built around flow and psychological safety can reduce burnout and improve patient outcomes.
- Learn Dr. Lara’s AHA framework – Anchor, Highlight, Activate – for reversing burnout and aligning your practice with your personal values.
- Understand why solo practitioners and small teams must prioritize emotional embodiment, energy alignment, and systemization to thrive.
- Find out how switching from packages to memberships can create healthier dynamics, more predictable revenue, and better results for patients.
- Uncover why documenting simple SOPs – even if you're a team of one – can drastically reduce cognitive load and increase efficiency.
Quotes:
- “Flow is the opposite of burnout – it’s where clarity, creativity, and calm live.” (03:05 | Dr. Lara Salyer)
- “We can’t keep doing what we’re doing in healthcare and expect different results.” (10:01 | Dr. Lara)
- “Success isn’t always about outcomes – it’s about how you show up and what you can control.” (17:45 | Dr. Lara)
- “Write things down – even if it’s just for you. SOPs aren’t just for teams; they’re for your brain.” (28:18 | Dr. Lara)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect with Dr. Lara Salyer
Instagram: https://instagram.com/drlarasalyer
Facebook: https://facebook.com/drlarasalyer
Linked-In: https://www.linkedin.com/in/drlarasalyer/
TikTok: https://www.tiktok.com/@creativity.doctor
Website: https://drlarasalyer.com
Are you struggling to create videos that truly connect with your audience?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Ryan Koral, a seasoned video strategist and founder of Tell Studios, to discuss how healthcare professionals can leverage video marketing effectively. Ryan shares expert insights on storytelling, content creation, and how to make engaging videos without expensive equipment.
If you're a practitioner or business owner looking to create more compelling videos that attract and retain patients, this episode is for you!
What You'll Learn:* Discover why video is one of the most powerful tools for building trust and authority in your market. * Learn how to craft compelling stories that captivate your audience and drive engagement. * Understand the key ingredients of high-quality video content—even if you're on a budget. * Find out how to overcome the fear of being on camera and develop a natural, confident presence. * Explore strategies for repurposing video content across multiple platforms for maximum reach and impact.
Quotes to Remember:* “Great video content isn’t about perfection—it’s about authenticity and connection.” (05:12 | Ryan Koral) * “Your story is what makes you unique—lean into it, and your audience will respond.” (14:37 | Ryan Koral) * “People don’t buy what you do, they buy why you do it. Video is the best way to communicate your why.” (22:58 | Ryan Koral) * “A single well-crafted video can work for you 24/7, helping you attract and educate patients effortlessly.” (31:21 | Ryan Koral)
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If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Ryan Koral:
Website: https://www.tellstudios.com/
Instagram: https://www.instagram.com/ryankoral/
Linkedin: https://www.linkedin.com/in/ryankoral/
Facebook: https://www.facebook.com/ryankoral
X: https://x.com/ryankoral
What if success wasn’t just about what you do, but who you become?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Billy Sticker, founder of Chirocandy and host of The Blessed Entrepreneur podcast.
Billy shares his DEA Framework – a powerful three-step formula for achieving success in business, relationships, and personal growth. He also reveals why most people get stuck and how shifting your mindset can unlock new levels of achievement.
If you’re ready to stop struggling and start thriving, this episode will give you the clarity and confidence to take action!
Listen to learn: Discover the DEA Framework—Desire, Expectation, and Action—and how it shapes long-term success. * Learn why you don’t get what you desire—you get what you expect*, and how to shift your mindset accordingly. * Understand why taking action, even before you feel ready, is the key to becoming the person who achieves success. * Find out how social proof and testimonials can be the missing ingredient in your business growth. * Explore the biggest mistakes entrepreneurs make when building a business—and how to avoid them.
Quotes to Remember: “You don’t get what you desire, you get what you expect.” (05:40 | Billy) * “Success isn’t about what you do—it’s about who you become in the process.” (03:02 | Billy) * “If they can do it, I can do it. The key is belief.” (06:57 | Billy) * “Marketing isn’t about selling—it’s about starting a relationship.”* (15:00 | Billy)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Billy Sticker
Website: https://chirocandy.com/
Instagram: https://www.instagram.com/thebillysticker/
Linkedin: https://www.linkedin.com/in/billysticker/
Facebook: https://www.facebook.com/billysticker/
Youtube: https://www.youtube.com/@BillySticker
Amazon: http://billysticker.com/amazon
What’s holding you back from living a truly fulfilled life?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Tony Grebmeier, serial entrepreneur, mentor, and creator of the Be Fulfilled Journal, to discuss the hidden drivers and drainers that shape long-term success.
Tony shares his powerful personal journey—from hitting rock bottom to finding deep personal and professional fulfillment—and the mindset shifts that helped him break through.
If you’re feeling stuck, unfulfilled, or simply want to maximize your potential, this episode will challenge you to rethink your approach to success.
Listen to learn: Discover the difference between drivers that propel you forward and drainers* that hold you back—and how to identify them in your life. * Learn why excuses keep people trapped and the mindset shift needed to break free from them. * Understand the power of accountability, mentorship, and surrounding yourself with the right people. * Find out how small daily habits, journaling, and self-reflection can create long-term success. * Explore Tony’s personal story of overcoming rock bottom and how it shaped his mission to help others find fulfillment.
Quotes to Remember: “You either let your past pull you back, or you find something in front of you to pull you forward.” (04:28 | Tony) * “Excuses are just insecurities disguised as reasons.” (08:16 | Tony) * “Your success is determined by what you tolerate—identify and remove the drainers in your life.” (18:30 | Tony) * “Fulfillment isn’t found in achievement—it’s found in being fully present and intentional with your life.”* (23:22 | Tony)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
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Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Tony Grebmeier
Website: https://www.tonygrebmeier.com/
Instagram: https://www.instagram.com/tonygrebmeier
Linkedin: https://www.linkedin.com/in/tonygrebmeier/
Facebook: https://www.facebook.com/tonygrebmeier/
X: https://x.com/tonygrebmeier/
Are you tired of the feast-or-famine cycle in your practice?
One month, you have plenty of new patients... and you focus all your time on patient care instead of marketing your practice. Next month? It's crickets, and you focus all your time on enrolling new patients.
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Dr. Linda Matteoli, founder of Origins Functional Medicine and Origins Incubator, to explore the membership model – a game-changing shift in healthcare.
Dr. Mattioli shared how she built a thriving membership-based practice, scaling to 100 members in her first year, and how this approach provides financial stability, deeper patient relationships, and better health outcomes.
In addition, Uli "quizzed" Linda on how she conducts her Foundational Assessment (the first paid appointment), and what she includes so that patients commit to the subsequent membership.
If you’re a practitioner looking for a sustainable way to grow your practice while delivering exceptional care, this episode is for you!
Listen to learn:
- Discover why the membership model offers a more predictable income stream and better patient outcomes compared to fee-for-service and package-based models.
- Learn how to structure a membership that goes beyond visit-based care and truly supports a patient’s healing journey.
- Understand the key components of a successful membership—including education, support, and personalization—that keep patients engaged and invested.
- Find out how to transition from fee-for-service to a membership model without overwhelming yourself or your patients.
- Explore the four stages of practice growth and what steps to take at each stage to build a sustainable, scalable membership-based business.
Quotes to Remember: “A membership model isn’t just about visit – it’s a healing container that allows you to guide patients through their entire journey.” (04:15 | Dr. Matteoli) * “If patients don’t see a clear path to progress, they drop off. The membership model creates a long-term partnership in their healing.” (12:39 | Dr. Matteoli) * “You need to price your membership at a level where within a few months, you’re out of the red.” (52:44 | Dr. Matteoli) * “More patients stay engaged when they feel supported – not just with appointments, but with education, accountability, and community.”* (06:52 | Dr. Matteoli)
Resources:* Stages of Practice Growth Guide – Identify where you are in your membership journey and get actionable next steps: OriginsIncubator.com/Stages
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Linda Matteoli
Website: https://www.originsfm.com
Instagram: https://www.instagram.com/originsfunctionalmedicine
Facebook: https://www.facebook.com/originsfunctionalmedicine
Origins Incubator: https://www.originsincubator.com/
Are you leaving referrals on the table?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with Stacey Brown Randall, author of Generating Business Referrals Without Asking and host of The Roadmap to Grow Your Business podcast. Stacey shares a game-changing approach to referrals—one that doesn’t rely on awkward asks, gimmicky incentives, or nonstop networking. Instead, she reveals the science behind why referrals happen and how to naturally generate more of them by focusing on relationships and trust.
If you’ve been relying on luck for referrals, this episode will give you a repeatable, relationship-driven strategy to grow your business.
Listen to learn: Discover why traditional referral tactics—asking, paying, or waiting—aren’t effective and what actually works instead. * Learn the two key ingredients that make a referral a true referral (and why many so-called referrals aren’t real). * Understand how to nurture referral sources so they naturally want to send business your way—without feeling forced or transactional. * Find out why gratitude and relationship-building are the secret weapons to activating more referrals. * Explore Stacey’s Referral Ninja Roadmap* and how to move from accidental referrals to a consistent, predictable system.
Quotes to Remember: “Referrals aren’t about you. They’re about the referral source helping someone they trust.” (05:28 | Stacey) * “You deserve referrals, but you’re not owed them—you have to invest in relationships.” (27:49 | Stacey) * “People don’t remember what you do—they remember how you make them feel.” (22:24 | Stacey) * “The best businesses grow by word-of-mouth, but word-of-mouth doesn’t happen by accident.”* (10:43 | Uli)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Stacey Brown Randall
Website: https://staceybrownrandall.com/
Instagram: https://www.instagram.com/staceybrownrandall/
Linkedin: https://www.linkedin.com/in/staceybrandall/
Youtube: https://www.youtube.com/@referralswithoutasking
Facebook: https://www.facebook.com/StaceyBrownRandall/
X: https://x.com/staceybrandall/
Is it possible to thrive in a world that seems designed to keep us unhealthy?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with Pilar Gerasimo, author of The Healthy Deviant and founding editor of Experience Life Magazine. Pilar argues that in today’s society, making healthy choices requires a level of social deviance. She shares a powerful framework for breaking free from unhealthy societal norms, reclaiming your energy, and building resilience.
If you've ever struggled with motivation, self-discipline, or sustaining healthy habits, this episode will completely change your perspective!
Listen to learn: Discover why our modern world is structured to make healthy living difficult—and what you can do to fight back. * Learn why most people don’t lack willpower, but instead suffer from chronic depletion caused by societal demands. * Understand the Vicious Cycle of the Unhealthy Default Reality and how it keeps people stuck in unhealthy habits. * Find out how The Virtuous Cycle of Healthy Deviance can help you regain energy, confidence, and control over your health. * Explore the three Non-Conformist Competencies* that allow you to create lasting health and resilience.
Quotes to Remember: “What looks like a problem of willpower is often actually a problem of chronic depletion and distraction.” (05:00 | Pilar) * “You either break the rules, or you break yourself.” (25:00 | Pilar) * “Normal is overrated. In today’s world, normal is sick, tired, and burned out.” (25:30 | Pilar) * “If you want to be healthy, you have to deviate from societal norms.”* (15:00 | Pilar)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Pilar Gerasimo
Website: https://pilargerasimo.com/
Instagram: https://www.instagram.com/pgerasimo/
Linkedin: https://www.linkedin.com/in/pilargerasimo/
Facebook: https://www.facebook.com/PilarGerasimo/
X: https//x.com/pgerasimo/
Pinterest: https://www.pinterest.com/pgerasimo/
Ever thought about starting a podcast but weren’t sure if it’s worth it?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Danny Ozment, founder of Emerald City Productions and a podcast consultant for top brands like Salesforce, LinkedIn, and The John Maxwell Team. Danny shares why podcasting is one of the best long-term investments for service professionals, helping build trust, establish thought leadership, and grow your business.
If you've been on the fence about launching a podcast, this episode will give you the clarity—and confidence—you need to get started!
Listen to learn:
- Discover why podcasting is the most effective way to build trust and brand loyalty over time.
- Learn how a podcast can position you as a thought leader—even if your audience doesn’t listen to every episode.
- Understand why podcasting is like referral marketing at scale and how it helps you attract ideal clients effortlessly.
- Find out the biggest mistakes new podcasters make and how to set yourself up for long-term success.
- Explore the essential tools, platforms, and strategies to launch your podcast without getting overwhelmed.
Quotes to Remember:
- “A podcast builds trust like nothing else—you become a familiar voice in your audience’s daily life.” (09:07 | Danny)
- “Your podcast doesn’t have to go viral. It just has to reach the right people consistently.” (26:09 | Danny)
- “The best time to start a podcast was five years ago. The second best time is today.” (05:46 | Uli)
- “Start ugly. Don’t wait for perfection—just get started.” (30:14 | Danny)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Danny Ozment
Website: https://dannyozment.com/
Instagram: https://www.instagram.com/dannyozment/
Linkedin: https://www.linkedin.com/in/dannyozment/
Facebook: https://www.facebook.com/DannyOzmentPodcasting/
X: https://x.com/dannyozment/
Emerald City Productions: https://emeraldcitypro.com/
Why do some personal brands stand out while others struggle to gain traction?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with branding strategist Robby Fowler to explore what it really takes to move your personal brand from backstage to center stage. Robby shares powerful insights on brand positioning, storytelling, and differentiation—so your ideal audience immediately understands why they should choose you.
If you're ready to clarify your message, stand out in a crowded market, and attract the right clients, this episode is for you!
Listen to learn:
- Discover the three essential P’s of brand positioning—people, problem, and process—and why clarity in these areas is crucial for success.
- Learn how to inject your unique reputation, ideas, skills, and experiences into your brand to stand out from competitors.
- Understand why many personal brands remain “stuck” in the background and what steps you can take to move to center stage.
- Find out why radical empathy is the secret to connecting with your audience and building long-term trust.
- Explore the difference between branding and marketing—and why branding should come first to make your marketing dollars go further.
Quotes to Remember:
- “A mist in the pulpit is a fog in the pew—if you’re unclear, your audience will be, too.” (05:20 | Robby)
- “Fog slows down even the fastest Ferrari. Without brand clarity, your business can’t move forward.” (09:18 | Robby)
- “Good marketing makes people aware of you, but strong branding makes them choose you.” (12:55 | Robby)
- “Radical empathy is the difference between working for your clients and having a heart for your clients.” (35:32 | Robby)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Robby Fowler
Website: https://robbyf.com/
Instagram: https://www.instagram.com/rfowler/
Linkedin: https://www.linkedin.com/in/robbyfowler/
Facebook: https://www.facebook.com/robbyfcom/
How do you stand out in a world where AI-generated content is everywhere?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh and Mike Kim explore why AI tools like ChatGPT are making human connection and trust more important than ever—and how personal brands can differentiate themselves by embracing video, storytelling, and authenticity. Mike, a personal branding expert and author of You Are the Brand, shares actionable strategies to help you build a brand that attracts loyal clients and sets you apart in a crowded market.
If you're looking to strengthen your brand, connect with your audience, and future-proof your business, this episode is a must-listen!
Listen to learn:
- Discover why personal branding is more than just content—it's about identity, reputation, and trust.
- Learn how AI tools are changing content marketing and why trust is the new currency in business.
- Understand the power of video and why showing up on camera is critical for building credibility.
- Find out how storytelling and sharing personal experiences can strengthen your brand and deepen connections with your audience.
- Explore the five types of marketing voices and how to find yours to stand out in a noisy world.
Quotes to Remember:
- “Marketing isn’t about closing a sale—it’s about opening a relationship.” (00:26 | Mike)
- “In a world flooded with AI-generated content, personal brands are becoming trust filters.” (04:11 | Mike)
- “Good marketing attracts, but great marketing repels—it makes people decide if you’re for them.” (10:54 | Mike)
- “AI can’t tell your story. That’s your job—and it’s the key to building real trust.” (18:08 | Mike)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Mike Kim
Website: https://mikekim.com
Instagram: https://www.instagram.com/mikekim
Linkedin: https://www.linkedin.com/in/mikekimtv/
Youtube: https://www.youtube.com/youarethebrand
Facebook: https://www.facebook.com/mikekimtv
X: https://x.com/mikekimtv
Tiktok: https://www.tiktok.com/@mikekimtv
How can the right words transform your influence, confidence, and business success?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with expert speaker coach Majeed Mogharreban to explore the power of “magic words” in public speaking, sales, and everyday communication. As the founder of the Expert Speaker Institute and a TEDx speaker, Majeed shares how simple word choices can shift perspectives, enhance storytelling, and elevate your impact—whether on stage, in marketing, or in personal conversations.
If you want to become a more confident and persuasive communicator, this episode is packed with actionable insights you can start using today!
Listen to learn:
- Discover how small shifts in language—like replacing “I hope” with “I trust”—can change your mindset and influence others more effectively.
- Learn why storytelling is the most powerful tool for communication, and how to structure engaging stories that captivate your audience.
- Understand the three essential story types every entrepreneur should master: your journey story, success stories, and cautionary tales.
- Find out how to use the “present tense” and dialogue to make your stories more engaging and memorable.
- Explore Majeed’s expert strategies for leveraging storytelling in public speaking, marketing, and social media.
Quotes to Remember:
- “Words create reality—choose them intentionally.” (01:30 | Majeed)
- “The greatest sales tool is your customer’s imagination.” (08:22 | Majeed)
- “Your brain is wired for stories—use them to engage, inspire, and sell.” (06:20 | Uli)
- “Selling and leadership are the same—both rely on influencing others through storytelling.” (08:22 | Majeed)
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If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
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Connect With Majeed Mogharreban
Website: https://www.majeedm.com/
Instagram: https://www.instagram.com/majeedmogharreban/
Linkedin: https://www.linkedin.com/in/majeedmogharreban/
Youtube: https://www.youtube.com/user/majeed411
Facebook: https://www.facebook.com/majeed.mogharreban/
X: https://x.com/MajeedM/
What if you had to free up 20+ hours a week—how would you do it?
In this solo episode of the Health and Wellness Marketing Show, Uli Iserloh introduces the ADDD Productivity Framework—an essential system for streamlining your workflow and maximizing efficiency. Inspired by last week’s discussion on preparing for life’s unexpected challenges, this framework will help you automate, delegate, defer, and focus only on the highest-impact tasks in your business.
If you’re looking for a simple yet powerful way to reclaim your time and boost productivity, this episode is a must-listen!
Listen to learn:
- Discover how automation can permanently remove repetitive tasks from your to-do list, freeing up mental bandwidth and reducing admin overload.
- Learn the best ways to delegate tasks—both internally and externally—to ensure your team operates at peak efficiency.
- Understand the power of deferring or deleting low-value tasks that drain your time without delivering a meaningful ROI.
- Find out how to identify and focus only on high-impact work that requires your expertise, ensuring maximum results with minimal effort.
Quotes to Remember:
- “Automation is 24/7—it frees up time and mental energy for more important tasks.” (00:24 | Uli)
- “If it can’t be automated, delegate it. Train once, then let your team handle it.” (02:37 | Uli)
- “Not every task deserves your attention—defer or delete anything that isn’t driving results.” (04:00 | Uli)
- “Your time is best spent on high-impact activities that move the needle in your business.” (05:48 | Uli)
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If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Mike Kim
Website: https://mikekim.com
Instagram: https://www.instagram.com/mikekim
Linkedin: https://www.linkedin.com/in/mikekimtv/
Youtube: https://www.youtube.com/youarethebrand
Facebook: https://www.facebook.com/mikekimtv
X: https://x.com/mikekimtv
Tiktok: https://www.tiktok.com/@mikekimtv
Are you prepared for life’s inevitable disruptions to your business?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh and Mike Kim tackle the often-overlooked “Big 5” challenges every practitioner must prepare for: death, disability, divorce, disagreement, and retirement.
These scenarios can profoundly impact your practice if you’re unprepared. Learn how to create systems, build a trusted team, and document critical information to ensure your business can thrive – even in the face of adversity.
If you’ve been putting off these essential preparations, this episode will serve as your wake-up call.
Listen to learn:
- Discover why the “Big 5” challenges – death, disability, divorce, disagreement, and retirement – demand proactive planning to protect your business.
- Learn how to create a “legacy binder” with critical documents, contacts, and access information for emergencies or transitions.
- Understand the importance of having a trusted “freedom team” of professionals, including accountants, lawyers, and financial advisors, to support your practice.
- Find out how to document processes and responsibilities to minimize disruption if a key team member leaves or becomes unavailable.
- Uncover how to use tools like LastPass, Dropbox, and digital SOPs to ensure continuity and security in your practice.
Quotes to Remember:
- “Are you leaving behind a mess or a masterpiece?” (08:38 | Mike)
- “Preparedness isn’t sexy, but it’s essential to protect your business and your clients.” (07:24 | Uli)
- “The knowledge your team takes with them when they leave is your biggest risk.” (21:00 | Uli)
- “Building a trusted team of professionals is key to weathering any storm.” (19:39 | Mike)
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If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Mike Kim
Website: https://mikekim.com
Instagram: https://www.instagram.com/mikekim
Linkedin: https://www.linkedin.com/in/mikekimtv/
Youtube: https://www.youtube.com/youarethebrand
Facebook: https://www.facebook.com/mikekimtv
X: https://x.com/mikekimtv
Tiktok: https://www.tiktok.com/@mikekimtv
In this episode of the Health and Wellness Marketing Show, Uli dives into the art of conversational selling with sales expert Tom Jackobs.
With decades of experience and a proven track record in fitness and the health & wellness industries, Tom shares how to build authentic connections with potential clients, overcome objections, and enroll patients – all without high-pressure tactics.
If you’re ready to transform how you approach sales calls and discovery sessions, this episode is packed with practical strategies to help you serve your clients while growing your business.
Listen to learn:* Discover the four key questions that make up Tom’s conversational selling framework to identify client needs and create urgency without pressure. * Learn how to build rapport and approach sales calls with authenticity, ensuring clients feel supported rather than sold to. * Understand why consistent and timely lead follow-up is critical, and how responding within 20 minutes can double your success rate. * Find out how to transition from lead magnets or webinars to booking discovery calls seamlessly, using customer service-oriented techniques. * Uncover the role of pre-education and effective discovery calls in setting the stage for successful sales.
Quotes: “Sales doesn’t come naturally—it’s a learned skill anyone can master.” (03:55 | Tom) * “Focus on helping clients realize what the next step is and make it easy for them to take it.” (21:48 | Tom) * “Following up within 20 minutes is crucial—leads get cold fast.” (12:38 | Tom) * “Selling is serving; you can’t help clients if they don’t commit to your solution.”* (10:30 | Uli)
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If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
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Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Tom Jackobs
Website: https://tomjackobs.com/
Instagram: https://www.instagram.com/tomjackobsofficial/
Linkedin: https://www.linkedin.com/in/trainertom
Youtube: https://www.youtube.com/@TomJackobs
Facebook: https://www.facebook.com/jackobseffect/
X: https://x.com/tomjackobs/
Could more delegation be the key to scaling your health and wellness business?
In this episode of the Health and Wellness Marketing Show, Uli sits down with Karla Singson, founder of Proximity Placements, to unpack the art and science of successful delegation. With over a decade of experience and a proven track record of scaling businesses, Karla shares her insider strategies for hiring, outsourcing, and creating efficient workflows that help practitioners regain their time and focus on what truly matters.
If you've ever struggled with delegation or are looking to streamline your operations, this episode is packed with actionable tips and insights.
Listen to learn:
- Discover why documented and repeatable processes are the cornerstone of successful outsourcing, ensuring tasks are handled efficiently and consistently.
- Learn how to avoid common pitfalls by setting clear expectations with your team, from onboarding to ongoing communication.
- Understand how identifying the right roles before hiring can streamline your delegation process and optimize team performance.
- Find out about Proximity Placements’ proven methods for vetting, onboarding, and managing top-tier virtual assistants to support your business growth.
- Explore the importance of creating a safe space for feedback, fostering trust, and empowering your team to take ownership of their roles.
- Leverage tools like SOPs, Loom videos, and Google Drive to simplify documentation and training, ensuring seamless handoffs and task execution.
- Uncover how cultural considerations can enhance team dynamics, with Karla’s expert advice on empowering and inspiring virtual assistants from developing countries.
Quotes:
- "The reason people fail at delegation is usually missed expectations." (07:13 | Karla)
- "Focus on recurring processes—those are the tasks worth delegating." (09:14 | Uli)
- "Start with gratitude. Your team is spending a third of their lives helping you build your vision." (23:24 | Karla)
- "Provide a safe space for feedback—it goes both ways." (28:37 | Karla)
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If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
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Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Karla Singson
Website: https://karlasingson.com/
Instagram: https://www.instagram.com/karlastefan/
Linkedin: https://www.linkedin.com/in/karla-singson-07035738/
Youtube: https://www.youtube.com/@karlasingson2263
Facebook: https://www.facebook.com/karlasingson.official/
Medium: https://medium.com/@karlasingson
In this episode of the Health and Wellness Marketing Show, co-hosts Uli Iserloh and Mike Kim share a behind-the-scenes look at Mike’s detailed planning process for Q1 of 2025.
Listen in to learn:* Why systems and processes are crucial for scaling your business. * How to prioritize and delegate tasks to focus on high-impact outputs. * The benefits of batch production for creating video content and email marketing. * How intentional calendar management can improve productivity and reduce burnout. * Why group coaching programs are an effective, scalable model for practitioners.
Quotes:* "If I want to grow, I need to build systems around the outputs that matter most." (1:07 | Mike) * "Batch production isn’t just efficient—it’s transformative for your creative workflow." (11:09 | Mike) * "Managing your calendar isn’t about saying yes or no—it’s about aligning your schedule with your energy." (16:15 | Mike) * "Group coaching is the perfect blend of affordability, community, and action-driven learning." (25:32 | Uli)
Mike and Uli dive deep into planning strategies for Q1/2025, focusing on how systems and processes can transform both creative and operational workflows. Mike shares his journey of transitioning from reactive task management to intentional delegation and batch production, especially for high-value marketing outputs like YouTube videos, email campaigns, and webinars.
A key highlight is Mike’s calendar management strategy, which prioritizes minimizing travel and batching creative work. By separating "on-stage," "backstage," and "rest" days, he has built a schedule that maximizes productivity and preserves energy.
The episode also explores the advantages of group coaching programs, which Mike is expanding in 2025 through structured accelerators. This scalable model provides participants with community-driven support, actionable outcomes, and access to expert guidance. Uli connects this strategy to opportunities for health practitioners to implement similar programs, combining group coaching with online courses for better patient engagement and practice growth.
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If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
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Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Mike Kim
Website: https://mikekim.com
Instagram: https://www.instagram.com/mikekim
Linkedin: https://www.linkedin.com/in/mikekimtv/
Youtube: https://www.youtube.com/youarethebrand
Facebook: https://www.facebook.com/mikekimtv
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In this episode of the Health and Wellness Marketing Show, co-hosts Uli Iserloh and Mike Kim share their insights into the future of marketing for health and wellness businesses. With 2025 just around the corner, they outline five key predictions that will shape the way practitioners grow their practices, engage with patients, and stay ahead of the competition.
Listen in to learn:* How increased reliance on AI tools can streamline content creation, patient education, and practice management. * Why automation is essential for saving time and reducing burnout in health and wellness practices. * The importance of micro-niching to stand out in an increasingly competitive market. * How video-first marketing is revolutionizing social media engagement and patient acquisition. * Why "pay-to-play" is becoming the norm for gaining exposure and growing your audience.
Quotes:* "AI is no longer a way to get ahead – it’s the new baseline for staying competitive." (1:20 | Uli) * "When you're too busy, look at what's making you busy—automation might be the solution." (7:58 | Mike) * "Be known for solving a specific problem, and let your business evolve from there." (12:23 | Uli) * "Video-first marketing is here to stay, driven by algorithms and audience engagement." (20:18 | Mike) * "Advertising isn't new—pay-to-play is just the modern way to get your message out." (23:17 | Mike)
Uli and Mike delve into the top trends that will define health and wellness marketing in 2025. They emphasize the growing role of AI in making marketing and operations more efficient, from automating SOAP notes to creating AI-powered voiceovers and video avatars for patient education.
The hosts also stress the importance of automation for handling repetitive tasks like appointment booking and email marketing, freeing practitioners to focus on high-value work. Micro niching continues to be a game-changer, allowing practitioners to define their expertise and attract the right patients. Uli likens niching to planting a "tap root" that helps practices grow deeper and stronger over time.
With video-first marketing becoming dominant across all social platforms, practitioners are encouraged to prioritize video content to connect with audiences and drive engagement. Finally, Uli and Mike discuss the necessity of paid advertising to gain exposure, urging listeners to view it as a strategic investment rather than an optional expense.
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If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
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Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Mike Kim
Website: https://mikekim.com
Instagram: https://www.instagram.com/mikekim
Linkedin: https://www.linkedin.com/in/mikekimtv/
Youtube: https://www.youtube.com/youarethebrand
Facebook: https://www.facebook.com/mikekimtv
X: https://x.com/mikekimtv
Tiktok: https://www.tiktok.com/@mikekimtv
In this episode, Uli sits down with Jennifer Iserloh, a professionally trained chef, functional wellness expert and media coach, shares her journey of overcoming camera fears and offers guidance on how to become comfortable in front of the camera.
She shares the experience of her very first TV appearance on The Today Show and the techniques she has since used to master on-camera work for 1000s of videos.
She emphasizes the importance of finding a balance between being an authority figure and being approachable, as well as practicing relaxation techniques like breathwork to calm nerves before going on camera.
As part of her media coaching approach for health practitioners, she recommends a 7-day challenge for practitioners to record themselves daily, review the footage for feedback, and practice techniques like camera yoga and lip fluttering to help loosen up. She also highlights the significance of body language, facial expressions, audio quality, and consistency in videos.
Tune in for many practical tips to become a more persuasive communicator on-camera, and reach out to Jennifer to learn more about private 1-on-1 media coaching.
Listen to learn:
- Learn how introversion and fear of judgment amplify jitters, and why even experts can feel out of their depth.
- Discover how breathwork, vagus nerve regulation, and “camera yoga” exercises can calm nerves and improve performance.
- The importance of starting with a strong hook to captivate audiences and deliver real value.
- How silly exercises and acting techniques can break stiffness and improve your energy on camera.
- Why practice—no matter how awkward at first—is the ultimate tool for building confidence.
Quotes:* “Being great on camera is a skill—it’s not about perfection, it’s about connection.” (03:40 | Jennifer Iserloh) * “Once you start to hone your camera skills, it's not only just getting over the jitters, it's also about dealing with the messaging and finding a friendly way to connect with people.” (8:56-9:06 | Jennifer Iserloh) * “Even if your video isn’t perfect, you might say something that sparks someone’s healing journey.” (15:00 | Jennifer Iserloh) * “Consistency and approachability matter more than getting every detail right.” (20:00 | Jennifer Iserloh)
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If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
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Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Jennifer Iserloh
Website: http://skinnychef.com/
Instagram: https://www.instagram.com/jenniferiserloh/
Linkedin: https://www.linkedin.com/in/skinnychef/
Youtube: https://www.youtube.com/jenniferiserloh
Facebook: https://www.facebook.com/jennifer.iserloh/
X: https://x.com/skinnychef/
Pinterest: https://www.pinterest.com/theskinnychef/
How can health practitioners coach patients more effectively?
In this episode, Uli dives into this crucial question with Andrea Nakayama, a leader in functional nutrition and founder of the Functional Nutrition Alliance. With decades of experience training practitioners and addressing chronic illness, Andrea shares how health practitioners can better coach their prospective clients or patients to a decision to seek professional help.
As the host of the 15-Minute Matrix Podcast and the founder of Functional Nutrition Alliance, Andrea has been leading thousands of students and practitioners around the globe in a revolution to offer better solutions to the growing chronic illness epidemic.
After losing her young husband to a brain tumor in 2002, she discovered a passion for using food as personalized medicine and is now regularly consulted as the nutrition expert for the toughest clinical cases in the practices of many world-renowned doctors.
You’ll learn why we need to prioritize cultural competency, trauma-informed care, and patient education when working with clients – and why it’s so critical to focus on the three root factors of genetics, digestion, and inflammation
Plus, we discussed the importance of a true therapeutic partnership, understanding that the patient is the other expert in the room, and that practitioners should focus on educating them on why they are making the recommendations they are, creating a more sustainable approach to health.
Listen To Learn:* Andrea explains how combining behavioral strategies with physiological insights creates a more holistic approach to patient care. * Learn why patients ghost their practitioners and how slowing down the process can build trust and ensure long-term success. * Discover Andrea’s "Three Roots, Many Branches" model, which shifts focus from “fixing” patients to fostering a therapeutic partnership. * How trauma-informed care and cultural competency can transform your practice. * Understand how moving from a top-down approach to collaborative care empowers patients to take ownership of their health.
Quotes:* “Patients are coming in feeling broken. It’s not our job to fix them—it’s our job to partner with them.” (10:00 | Andrea Nakayama) * “So what I also find in the world of trauma out there is a lot of patients are looking for the root. We have to actually change where the roots live, which is in the soil, in the terrain.” (13:31-14:11 | Andrea) * “I invite people to sit in that discomfort. That's where we learn, that's where we grow, and that's how we serve.” (21:25-21:33 | Andrea) * “I'm just gonna remind people, yes, everything is connected, but who we are and what we do also informs what's happening in the body.” (27:07-27:18 | Andrea)
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If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
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Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Andrea Nakayama
Website: https://www.andreanakayama.com/
Instagram: https://www.instagram.com/andreanakayama/
Linkedin: https://www.linkedin.com/in/andreanakayama/
Facebook: https://www.facebook.com/AndreaNakayama.page/
X: https://x.com/AndreaNakayama/
In this engaging episode, Uli Iserloh welcomes Jennifer Wheeler, the founder and CEO of MNDSHFT Health, a practice designed around high-level functional medicine programs.
Together, they delve into the smarter approaches to launching your first practice or reinventing an existing one, all while avoiding years of trial-and-error. Jennifer shares her journey as a family nurse practitioner and clinical physiologist, detailing her advanced studies with the Institute for Functional Medicine and the School of Applied Functional Medicine.
Throughout the conversation, Jennifer provides invaluable insights and practical advice for creating a dream practice that not only aligns with your values but also supports the way you want to live your life.
Through her expertise and mentorship, listeners will uncover the key ingredients needed to build a practice that fuels their passion, ignites their purpose, and fosters both professional and personal fulfillment.
Listen in to learn:
- Her advice to her younger self... on how to build with intention, creating a practice that integrates & supports how you want to live
- How to decide between a lower-volume boutique-style practice vs. a higher-volume conventional practice
- The importance of setting up the practice for "flow"... with streamlined systems, processes and programs
- How to pick your strategy to attract your ideal dream clients
- The mindset shift needed to evolve from "selling" to "serving" – and the critical importance to define your vision, values and beliefs.
- The importance of mentorship – and how to decide whether a more intimate 1:1 mentorship or group coaching is what you need
Quotes
- "We have to create a practice that's built upon what we value, what we're good at, what we're passionate about teaching." (09:17 | 09:27 Jennifer)
- "As a practitioner, you can start a practice that's higher, or somewhere in the middle, or that's smaller volume. And whether which road you choose to go down is going to be based upon what your vision is, what you wanna bring to life." (10:54 | 11:08 Jennifer)
- "The important thing to the success of creating the practice is honing in on the vision. And the vision is always gonna be grounded in who you are, what you value, & what you're good at." (11:32 | 11:47 Jennifer)
- "Decide what you value, what you wanna create, and then move forward with the choice to honor that." (29:29 | 29:35 Jennifer)
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If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
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Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Jennifer Wheeler
Website: https://jenniferwheeler.co/mndshfthealth/
Instagram: https://www.instagram.com/jenniferwheeler.co
Linkedin: https://www.linkedin.com/in/jenniferwheelernp/
Facebook: https://www.facebook.com/jenniferwheeler.np
In this episode, Uli Iserloh and Mike Kim provide practical, tactical advice for health practitioners looking to master discovery calls and improve their patient enrollment process. They break down a proven framework for conducting effective discovery calls while maintaining authenticity and building genuine connections.
Listen in to learn:
- A step-by-step guide for structuring discovery calls
- How to effectively listen and respond to prospect concerns
- Techniques for uncovering the emotional drivers behind health decisions
- Ways to build trust and rapport during conversations
- Strategies for transitioning from discovery calls to initial paid appointments
- The importance of having a systematic approach to discovery calls
- How to measure and improve your discovery call performance
Quotes:
- "Marketing is not about closing a sale, it's about opening a relationship." (2:15 | Mike)
- "You need to build that connection that people almost feel they're sort of in a coaching environment, that they can imagine how it would feel if they became your patient." (10:30 | Uli)
- "The goal at this point in a discovery call is probably not to get the big commitment for a three or six months program, but you want to get them to commit to their first paid initial appointment." (14:45 | Uli)
The hosts outline a seven-step framework for discovery calls:
- Set the agenda for the call
- Ask what caused them to reach out
- Ask the pain question
- Explore how it makes them feel
- Discuss previous solutions tried
- Share relevant "case studies"
- Address their questions
Listen in to understand the importance of uncovering emotional motivations rather than just focusing on medical symptoms. Uli and Mike also discuss how to transition from discovery calls to initial paid appointments by offering a "test drive" approach rather than pushing for immediate commitment to longer programs.
The episode provides valuable insights for practitioners who struggle with the sales environment or feel anxious about discovery calls. Tune in for practical strategies to build confidence and improve conversion rates while maintaining professional integrity.
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If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Mike Kim
Website: https://mikekim.com
Instagram: https://www.instagram.com/mikekim
Linkedin: https://www.linkedin.com/in/mikekimtv/
Youtube: https://www.youtube.com/youarethebrand
Facebook: https://www.facebook.com/mikekimtv
X: https://x.com/mikekimtv
Tiktok: https://www.tiktok.com/@mikekimtv
In this episode, Uli Iserloh and Mike Kim provide practical, tactical advice for health practitioners looking to turn more discovery calls into committed patients – without feeling sleazy or pushy. They explain what needs to happen before you even get on a discovery call to increase your conversion rates while staying true to your values as a heart-centered practitioner.
This episode is part one of a two-part series diving deep into discovery call mastery. In this first installment, Uli and Mike focus on the critical pre-call elements and mindset shifts needed to set yourself up for success.
Listen in to learn:
- How to use intake forms strategically to create psychological commitment before the call
- Why the "persuasion process" starts long before the actual discovery call
- The three types of objections prospects have and how to address them proactively
- How to shift from a "closing" mindset to an "opening relationships" approach
- Why the DIY-to-professional care transition is your prospect's first crucial decision
- The importance of addressing modality, internal, and external objections before the call
Quotes:
- "Marketing isn't about closing a sale. It's about opening a relationship. So what do we do in good relationships? We hold space for the other person." (Mike Kim)
- "Selling is serving. If you want to serve them, then you have to get them to enroll." (Uli Iserloh)
- "People will do anything for those who justify their failures, allay their fears, throw rocks at their enemies, confirm suspicions, and encourage their dreams." (Mike Kim)
- "The first decision that they have to make on social media is, do I want to abandon the DIY approach? Do I want to maybe abandon the conventional medical approach?" (Uli Iserloh)
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In today’s episode with Scott Rattigan, co-founder of Origins Incubator and Functional Lawyer, we’re unpacking what it takes to launch and grow a successful private practice in the integrative and functional medicine space.
Along with his wife Linda - a board certified family medicine DO, they grew a successful private practice at Origins Functional Medicine - learning firsthand what goes into running a successful practice…
... and that experience in turn led to the creation of Origins Incubator, a mentorship program for health practitioners looking to strike out on their own.
So whether you’re looking to start a practice from scratch or you’re already in business for a while, today’s episode carries a lot of nuggets!
Personally, I've known Scott since 2015 when he joined the Evolution of Medicine team – and over the years, he's made many valuable contributions to our ecosystem...
... whether it's through his book "The Practice Of Telemedicine" - the quintessential guide to navigating the legal landscape – or through his educational videos.
Quotes* “One of our core values is, it's not a quick fix. It's not a magic pill. It'll still take work. Leverage your time to make the most bang for your buck.” (09:44 | 09:53 Scott) * “Most of the things that keep people from growing or progressing are mental.” (13:54 | 13:58 Scott) * “When you reach a certain level of removing all the barriers in the physical person's body, then some of the trauma or the emotional things will come up that were buried for a long time.” (19:20 | 19:27 Scott) * “It really is about you and your story, because people will identify with your story. They want to see themselves in you.” (24:42 | 24:48 Scott)
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Super excited about my latest podcast episode featuring Tom Blue, a veteran strategist in the functional medicine space.
Tom has dedicated most of the last 20 years to researching and synthesizing new approaches in primary care and personal health management...
... and as part of our series on the evolution of medicine, I asked him to share how health practitioners can future-proof their practices.
You see, Tom has a very keen understanding of what works in the functional medicine space from his days as the chief strategy officer for the Institute for Functional Medicine...
... so I asked him what he'd do if he were to start a practice from scratch:
- How would you go about launching a practice?
- Would you niche down into a certain area, and if so, which one?
- How would you ensure that lifestyle changes stick?
- What technologies and trends will dominate the next decade in healthcare?
One of the interesting nuggets Tom shared was a study he conducted a few years back, called the Disease Activation Index – examining 15 conditions and the patients' willingness to engage in care (and pay out of pocket).
Quotes* “We have essentially handed over control of curating our health care to a payer that only seldom has our interests at heart. So think about what your car or your house would look like, if the only things you did to take care of it were covered by Geico. And so that if you think about the declining state of the American human condition, from a health standpoint, I think a lot of it has to do with this very thing. It's like preventive care, that root cause resolution of things. These are more value judgments than things that pose the risk of financial ruin. So they're not really in the domain of what insurance should cover anyway. But unfortunately, most consumers have yet to wade into that reality.” (8:29-9:10 | Tom Blue) Audiogram * “If you're wanting to solve pains, focus on conditions that are painful and where the healthcare system leaves people wanting more.” (15:41-15:48 | Tom Blue) * “There's this astonishingly large population of people that a year ago, two years ago, were essentially the picture of health and function. And all of a sudden, they can't walk around the block without being completely exhausted.” (16:50-17:05 | Tom Blue) * “Unlike a lot of chronic conditions that, like the frog in the pot of boiling water, progress so slowly you're constantly recalibrating what normal is and you forget how good you used to feel, Long COVID is the opposite of that.” (17:23-17:35 | Tom Blue) * “The only way we have to quantify health historically has been our bathroom scale, which is generally a bad news generator. Now that we have tools like an Aura Ring, you've got this high resolution continuous picture of your health in many different dimensions. And there’s good news to be found in it.” (26:36-26:57 | Tom Blue) * “Don't mistake the opportunity for Long COVID with the frustration of dealing with the fast moving world of acute COVID. This is a big opportunity, not only to grow your practice, but quite frankly, to put a massive stake into the ground around the power of root cause medicine and an opportunity to build an evidence base that I think is of huge significance for the whole field.” (29:19-29:43 | Tom Blue)
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In this episode, Uli Iserloh and Mike Kim explore the transformative impact of AI tools on health and wellness marketing. They discuss practical applications of AI for practitioners and share insights on how to effectively leverage these tools while maintaining a personal touch.
Uli and Mike showcase how these tools can save time and enhance productivity without sacrificing quality or authenticity. Mike introduces the concept of the "5 C's" - Calendar, Clients, Community, Consuming, and Creating - as elements that AI can't replicate and that help maintain a personal touch in content.
Throughout the episode, Uli and Mike also address common concerns about AI adoption and share practical examples of how healthcare practitioners can integrate these tools into their daily workflows. They emphasize the importance of maintaining human oversight while leveraging AI's capabilities to enhance content creation and practice management.
Listen in to learn:
- How AI tools like ChatGPT have revolutionized content creation and marketing
- Practical applications of AI for health practitioners, including SOAP note taking and meeting summaries
- How to overcome common hesitations about adopting AI tools
- Ways to maintain authenticity and personal connection while using AI
- The importance of proper prompting for compelling AI-generated content
- Strategies for using AI to emulate writing styles and create engaging content
- Tips for incorporating personal experiences into AI-generated content
Quotes:
- "It's a calculator for words... it's literally a language learning model." (3:10 | Mike)
- "AI has very practical applications to reduce the demand on your cognitive reserves." (7:25 | Uli)
- "You want to be specific in the prompt... I'm telling the AI, write direct response copy, make it short, punchy to the point." (17:45 | Mike)
====
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In this episode, Uli Iserloh and Mike Kim dive into the world of strategic social media for health and wellness practitioners. They discuss why many practitioners struggle to see returns on their social media efforts and offer practical advice on how to create a more effective social media presence.
Listen in to learn:
- Why many practitioners struggle with social media and how to overcome common challenges
- The shift from social graphs to interest graphs in social media algorithms
- The importance of creating content for discovery (Explore/For You pages) vs. nurturing existing followers
- How to use social media as a tool to build your email list and newsletter subscribers
- Strategies for creating engaging hooks and maintaining viewer retention in video content
- The value of consistency and how to set realistic goals for social media posting
- The importance of brand loyalty and reader loyalty in building a sustainable practice
Quotes:
- "Social media has changed from a social graph to an interest graph. The name of the game is to be interesting." (12:30 | Mike)
- "The hook on a video is really the subject line that we use for an email, and there's an art and a science to that." (15:45 | Mike)
- "What you really want to go after is not short-term social media monetization. I just don't even really think that's possible anymore. You need to shoot for loyalty." (20:10 | Mike)
Uli and Mike break down the ever-evolving landscape of social media and offer practical tips for health and wellness practitioners to improve conversion off social media onto their mailing list. They emphasize the importance of having a clear plan, understanding platform algorithms, and focusing on creating engaging content that hooks viewers from the start.
The hosts discuss the resurgence of newsletters as a valuable tool for nurturing deeper relationships with audiences and provide insights on how to use social media to drive newsletter subscriptions. They also touch on the importance of personalizing content and sharing aspects of your life and practice that AI cannot replicate.
====
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In this episode, Uli Iserloh sits down with Dr. Brian Mowll, founder and medical director of Sweet Life Diabetes Health Centers, to discuss the challenges and opportunities of transitioning from a brick-and-mortar practice to a virtual one.
Dr. Mowll shares his journey from running multiple chiropractic clinics to becoming America's Diabetes Coach and offers valuable insights for health practitioners looking to make a similar transition.
Listen in to learn:
- The motivations behind transitioning to a virtual practice
- Challenges of moving from in-person to remote care
- How to develop and market online programs
- The importance of niching down and becoming an expert in a specific area
- Strategies for lead generation and nurturing in a virtual practice
- The process of creating and refining online programs
- Balancing passion with market demand when choosing a specialization
Quotes:
- "If you're working with people across the country, and they're going to trust you, and they've never met you, I really do think building that expertise and that niche in one area helps quite a bit." (17:55 | Dr. Mowll)
- "I don't want to sell somebody my care on the phone. I want them to be asking for my help when we get on the phone." (31:20 | Dr. Mowll)
- "You need to at least take one big step as often as you possibly can as you're moving towards your goals." (41:00 | Dr. Mowll)
Dr. Mowll shares his personal journey of transitioning from multiple chiropractic clinics to a virtual functional medicine practice focused on diabetes. He discusses the mental shifts required, the importance of becoming an expert in a specific area, and the process of developing online programs that can be scaled.
The episode covers key aspects of building a virtual practice, including lead generation, nurturing prospects, and creating valuable content to establish trust and authority. Dr. Mowll emphasizes the importance of balancing market demand with personal passion when choosing a specialization.
Whether you're just starting out or looking to refine your virtual practice model, this episode offers practical advice on creating a more efficient and effective health and wellness practice.
====
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In this episode, Uli Iserloh and Mike Kim explore various care delivery models for health and wellness practices. They discuss the importance of creating systems that are easy, fun, and lucrative while delivering consistent results for patients.
Listen in to learn:
- The difference between an "ELF" business (Easy, Fun, Lucrative) and a "HALF" business (Hard, Annoying, Lame, Frustrating)
- Three main care delivery models: fee-for-service, programs/packages, and membership
- The pros and cons of each delivery model
- How to combine all three models for maximum effectiveness and patient value
- Why it's okay to want your business to be easier and more lucrative
Quotes:
- "Do you want to build an ELF business, or do you want to build a HALF business?" (4:30 | Uli, quoting Joe Polish)
- "Stop building systems around anomalies." (1:05 | Mike, quoting a successful entrepreneur)
- "If you hate selling, then the fee-for-service model is probably the worst, because you know, you have to sell each and every time, and it's exhausting." (7:45 | Uli)
- "The patient is the doctor of the future, as Sachin Patel says. It's not you as the clinician that magically has to deliver all the results." (16:10 | Uli)
Uli and Mike break down the three main care delivery models and explain how each can benefit both the practitioner and the patient. They highlight the limitations of the traditional fee-for-service model and emphasize the advantages of programs/packages and membership models for creating stable, recurring revenue and better patient outcomes.
The hosts recommend combining all three models to create a comprehensive care delivery system that makes it easy for new patients to get started while providing opportunities for long-term engagement and value. They outline a strategy for transitioning patients from initial fee-for-service appointments to programs and ultimately to a membership model.
This episode provides valuable insights for health and wellness practitioners looking to optimize their care delivery models, improve patient outcomes, and create more sustainable, enjoyable businesses.
Don't miss out on Uli and Mike's free 30-part series on starting a health and wellness business from scratch. Sign up at bigboost.marketing/smarter to gain valuable insights and strategies for growing your practice.
Whether you're just starting out or looking to refine your existing care delivery model, this episode offers practical advice on creating a more efficient and effective health and wellness practice.
====
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Connect With Mike Kim
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In this episode, Uli Iserloh and Mike Kim dive deep into the crucial topic of creating irresistible offers for health and wellness businesses. They explore why focusing on the offer is essential before tackling marketing campaigns and share valuable insights on what makes an offer truly compelling.
Listen in to learn:
- The five key things people are looking for when they hire someone
- How to shift your perspective from what you want to sell to what clients want to buy
- The difference between a convincing argument and a killer offer
- The four factors that influence value perception in healthcare offers
- How to construct an offer that makes marketing easier and more effective
Quotes:
- "We have to talk about irresistible offers. What makes them irresistible?" (0:14 | Uli)
- "You got to really think about your offer, not in terms of what do I want to sell, but more of what does my client want to buy?" (6:10 | Uli)
- "Without consistent marketing, you can't expect consistent sales." (9:20 | Mike)
- "The buyer... makes a decision whether the money in his or her wallet is better kept in the wallet or better spent with you in exchange for value." (11:40 | Uli, referencing Alex Hormozi)
Uli and Mike break down the key components of an irresistible offer, drawing from their extensive experience working with health and wellness businesses. They emphasize the importance of understanding what clients truly want to invest in, rather than focusing solely on what you can deliver based on your qualifications.
The hosts discuss the five things people look for when hiring someone: results, deliverables, access, community/network, and publicity. They also delve into Alex Hormozi's four factors that influence value perception: speed to results, effort required, likelihood of achieving the result, and the dream outcome.
By shifting focus from making a convincing argument to creating a killer offer, health and wellness practitioners can make their marketing efforts more effective and attract ideal clients more easily.
Don't miss out on Uli and Mike's free 30-part series on starting a health and wellness business from scratch. Sign up at bigboost.marketing/smarter to gain valuable insights and strategies for growing your practice.
Whether you're just starting out or looking to refine your existing offers, this episode provides essential guidance on creating irresistible offers that will make your health and wellness business stand out in a crowded marketplace.
====
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Connect With Mike Kim
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In this episode, Uli Iserloh and Mike Kim dive deep into the importance of niching down and declaring your area of specialization in the health and wellness industry. They explore why many practitioners resist specialization and offer compelling reasons why it's crucial for business growth and effective marketing.
Listen in to learn:
- Why many health practitioners resist niching down and how to overcome this mindset
- The benefits of declaring an area of specialization for your practice
- How specialization can lead to more business and easier marketing
- Why you can help everyone but can't market to everyone
- The power of focusing on a specific audience rather than just an organ system
- How specialization helps you stand out in a crowded marketplace
- The importance of being specific in your marketing to be more believable and relevant
Quotes:
- "Declaring an area of specialization is really, for me, a practical shortcut to saying, 'Hey, let me make my life easier by showing the right people how I can help them.'" (2:30 | Uli)
- "Different is better than better." (11:45 | Uli, quoting Sally Hogshead)
- "Be specific enough to be believable, but universal enough to be relevant." (13:20 | Mike)
- "If you want clients that are invested, that really take health and wellness serious, then we have to be different." (11:30 | Uli)
Uli and Mike break down the concept of niching down, offering practical examples and analogies to help health and wellness practitioners understand the power of specialization. They discuss how declaring your area of specialization can make marketing easier, attract ideal patients, and ultimately lead to a more successful practice.
The hosts also touch on the importance of creating content that showcases your expertise while maintaining specificity. They explain how being specific in your marketing can make you more believable and relevant to your target audience.
Don't miss out on Uli and Mike's free 30-part series on starting a health and wellness business from scratch. Sign up at bigboost.marketing/smarter to gain valuable insights and strategies for growing your practice.
Whether you're just starting out or looking to take your established practice to the next level, this episode offers invaluable advice on how to stand out in the crowded health and wellness marketplace through strategic specialization.
====
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Connect With Mike Kim
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In this engaging episode, host Mike Kim welcomes Dr. Meghan Walker, a former naturopathic doctor who has successfully transitioned into a renowned entrepreneur and impactful coach.
Together, they explore the multifaceted realm of entrepreneurship, shedding light on personal growth and the transformative process of evolving one's identity during midlife. Meghan opens up about her humble beginnings, from her early days of running a cottage cleaning business to establishing a prosperous enterprise.
Throughout the episode, she provides a wealth of knowledge and practical advice on overcoming the inherent challenges of entrepreneurship, while also emphasizing the importance of personal development along the journey.
Through her story, listeners will gain a deeper understanding of how to harness their experiences and insights to foster growth and achieve success in both business and life.
Listen in to learn:
- How Meghan discovered her entrepreneurial spirit at a young age
- The transition from trading time for money to creating leveraged business models
- The importance of energy management versus time management in business
- How to navigate the evolution of identity and purpose in midlife
- Strategies for maintaining self-worth and effectiveness as an entrepreneur
- The value of physical exercise and movement for business success
- How to balance discipline with creative flow in your work and life
Quotes:
- "Being vocal isn't about volume; it's about clarity and conviction in what you believe." (4:02 | Meghan)
- "I don't want to be in the business of telling people what to do. I want to be in the business of sharing with people frameworks on how to think about what's happening in the world from a new lens." (7:20 | Meghan)
- "Turning points in life aren't just about deciding to start something new; they're about deciding to be something new." (10:45 | Meghan)
- "The energetics of wealth building that I talk about with practitioners... is exactly the same energetic challenges that patients would face when they're like, 'I don't know if I'm worthy of this level of health.'" (12:45 | Meghan)
- "Entrepreneurship isn't just about building a business; it's about shaping your identity and navigating your evolution." (14:22 | Meghan)
- "The risks of entrepreneurship aren't just obstacles; they're stepping stones to greater independence." (21:05 | Meghan)
- "The best thing I can do for my business is leave my desk and go to the gym." (29:18 | Meghan)
- "Building a business is a creative act, an expression of who you are and what you believe." (30:08 | Meghan)
Meghan Walker's journey from naturopathic doctor to successful entrepreneur offers a wealth of wisdom for health and wellness practitioners looking to evolve their careers and personal lives. Her insights on identity evolution, energy management, and the importance of physical health provide a fresh perspective on navigating the challenges of entrepreneurship and midlife.
Whether you're just starting your entrepreneurial journey or looking to take your practice to the next level, this episode offers valuable lessons on personal growth, business development, and maintaining balance in your professional and personal life.
To connect with Meghan and stay updated on her latest adventures, follow her on Instagram @DrMeganWalker.
Don't miss this inspiring conversation that will challenge you to think differently about your practice, your identity, and your potential for growth and success!
====
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Connect With Mike Kim
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Are you feeling overwhelmed by the day-to-day operations of your health and wellness practice?
In this episode, Uli Iserloh and Mike Kim dive deep into the art of streamlining your clinical practice. They explore three key areas - time management, offer optimization, and systems implementation - to help you create a more efficient and profitable business.
Drawing from their extensive experience working with hundreds of integrative, functional, and cash-based practices, Uli and Mike share practical insights and strategies to help you overcome common obstacles and elevate your practice to new heights.
Listen in to learn:
- How to identify and eliminate time-wasting activities in your practice
- The importance of auditing your time and implementing the "delete, delegate, defer" strategy
- Why streamlining your offers can lead to increased profitability and easier marketing
- The critical role of data-driven decision-making in optimizing your practice
- How to implement systems that track your marketing efforts from start to finish
- The benefits of consolidating multiple systems into one comprehensive platform
Quotes:
- "If you don't have an assistant, you are one." (2:15 | Mike, quoting his friend Lucy)
- "80% of your quality is 100% awesome." (5:20 | Uli, quoting Dan Martell)
- "Your competition is not the next practitioner down the block. Your competition is anything that gets people the same result cheaper, faster and more conveniently." (17:15 | Uli, quoting Megan Walker)
- "If you don't have data, then everything is guesswork." (23:30 | Uli)
Ready to transform your practice into a streamlined, efficient machine?
Tune in to this episode and discover practical strategies to optimize your time, offers, and systems. Whether you're running a brick-and-mortar clinic or expanding into the online space, Uli and Mike's insights will help you create a more profitable and enjoyable practice.
Don't miss the opportunity to watch Uli's presentation on "Running a Modern, Digitally Smart Practice: Must-Have Systems to Streamline Marketing and Operations."
Want to explore working with Uli and Mike?
Visit bigboost.marketing to book a call and experience their streamlined system firsthand.
Subscribe now and take the first step towards a more efficient and profitable health and wellness practice!
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
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Connect With Mike Kim
Website: https://mikekim.com
Instagram: https://www.instagram.com/mikekim
Linkedin: https://www.linkedin.com/in/mikekimtv/
Youtube: https://www.youtube.com/youarethebrand
Facebook: https://www.facebook.com/mikekimtv
X: https://x.com/mikekimtv
Tiktok: https://www.tiktok.com/@mikekimtv
Are you feeling stuck in your health and wellness practice? You're not alone.
Many practitioners start with enthusiasm but find themselves grinding away without seeing the growth they desire. In this episode, Uli Iserloh and Mike Kim unpack the 3 main reasons why most practices remain stuck in first gear and offer practical solutions to overcome these common obstacles.
Drawing from their extensive experience working with hundreds of integrative, functional, and cash-based practices over the last 10 years, Uli and Mike share invaluable insights to help you elevate your practice and increase your impact.
Listen in to learn:
- The importance of shifting from being a technician to becoming a manager and entrepreneur in your practice
- Why lack of exposure is the primary reason practices struggle to grow
- How to overcome the mindset barriers that prevent health professionals from effectively marketing themselves
- The crucial role of pre-education in guiding prospects through their decision-making journey
- Why the "healing starts on social media" and how to leverage this insight
- The importance of implementing systems to streamline your practice and scale your business
Quotes:
- "Unless people know that you exist, nothing is going to happen. You could have the prettiest website. You could have the most amazing lead magnets. You could have the most amazing content. If people don't know that you exist, nothing is going to happen." (4:20 | Uli)
- "Prospects want to get to know you at their own pace and in their own space." (16:38 | Mike)
- "The healing starts on social media, and here's why: unless people decide on social media where they hang out in their own time, in their own space, that they have a problem and they want to hire somebody to fix it, there's no way in the world that this person will ever sign up for discovery calls." (19:18 | Uli)
- "Systems guarantee results. Why? Because you have a path to follow, and there's some decisions here and there. You know, if this happens, then do that. But everyone flows through the same systems, and you can optimize systems." (23:47 | Uli)
Ready to shift your practice into high gear? Tune in to this episode and discover how to overcome the common obstacles holding you back. Whether you're just starting out or looking to revitalize your existing practice, Uli and Mike's insights will help you create a thriving, impactful business.
Don't miss the next episode, where we'll dive deeper into systems and how to streamline your clinical practice. Subscribe now and take the first step towards transforming your health and wellness business!
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Mike Kim
Website: https://mikekim.com
Instagram: https://www.instagram.com/mikekim
Linkedin: https://www.linkedin.com/in/mikekimtv/
Youtube: https://www.youtube.com/youarethebrand
Facebook: https://www.facebook.com/mikekimtv
X: https://x.com/mikekimtv
Tiktok: https://www.tiktok.com/@mikekimtv
Are you looking to elevate your health and wellness practice? Welcome to the Health and Wellness Marketing Show, where hosts Uli Iserloh and Mike Kim share their combined 20+ years of experience to help you market your clinic, practice, or online business more effectively.
In this introductory episode, Uli and Mike unveil the exciting changes to the podcast, including its new name and format. They explain why they've joined forces and how their expertise can benefit health and wellness practitioners like you.
Listen in to learn:
- The reason behind the podcast's name change and new focus
- Uli and Mike's backgrounds in marketing, branding, and business
- What you can expect from future episodes and series
- How to stay connected with Uli and Mike outside the podcast
Get ready to transform your health and wellness practice with actionable insights from Uli, Mike, and industry experts. New episodes air every Tuesday, so subscribe now to ensure you don't miss out on valuable marketing strategies tailored for health and wellness professionals.
Want to stay connected? Join Uli and Mike's email list at bigboost.marketing for exclusive content and updates – and check us out @uliiserloh and @mikekim
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
Connect With Mike Kim
Website: https://mikekim.com
Instagram: https://www.instagram.com/mikekim
Linkedin: https://www.linkedin.com/in/mikekimtv/
Youtube: https://www.youtube.com/youarethebrand
Facebook: https://www.facebook.com/mikekimtv
X: https://x.com/mikekimtv
Tiktok: https://www.tiktok.com/@mikekimtv
How do you build your dream practice?
That's the question we're exploring in the latest episode of Getting To YES – examining the key ingredients needed to create a practice that you feel passionate about, that lights you up, and that supports how you want to live your life.
As you will discover in my conversation with Jennifer Wheeler, there's a smarter approach to either launch your first practice or reinvent your existing practice... without years of trial-and-error.
For those that don’t know Jennifer Wheeler, she’s the founder and CEO of MNDSHFT Health - a practice aligned around high-level functional medicine programs.
A family nurse practitioner and clinical physiologist by training, Jennifer completed advanced studies with the Institute for Functional Medicine and the School of Applied Functional Medicine – and she’s also mentoring countless practitioners on how to create a dream practice that’s aligned with the practitioner's values.
Listen in to learn:
- Her advice to her younger self... on how to build with intention, creating a practice that integrates & supports how you want to live
- How to decide between a lower-volume boutique-style practice vs. a higher-volume conventional practice
- The importance of setting up the practice for "flow"... with streamlined systems, processes and programs
- How to pick your strategy to attract your ideal dream clients
- The mindset shift needed to evolve from "selling" to "serving" – and the critical importance to define your vision, values and beliefs.
- The importance of mentorship – and how to decide whether a more intimate 1:1 mentorship or group coaching is what you need
Quotes
- We have to create a practice that's built upon what we value, what we're good at, what we're passionate about teaching. (09:17 | 09:27 Jennifer)
- As a practitioner, you can start a practice that's higher, or somewhere in the middle, or that's smaller volume. And whether which road you choose to go down is going to be based upon what your vision is, what you wanna bring to life. (10:54 | 11:08 Jennifer)
- The important thing to the success of creating the practice is honing in on the vision. And the vision is always gonna be grounded in who you are, what you value, & what you're good at. (11:32 | 11:47 Jennifer)
- Decide what you value, what you wanna create, and then move forward with the choice to honor that. (29:29 | 29:35 Jennifer)
Connect with Jennifer Wheeler:
- Website: https://jenniferwheeler.co/
- Facebook: https://www.facebook.com/jenniferwheeler.np/
- Facebook Page: https://www.facebook.com/MNDSHFThealth
- Instagram: https://www.instagram.com/jenniferwheeler.np/
- LinkedIn: https://www.linkedin.com/in/jenniferwheelernp/
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
Online summits have been a proven vehicle to grow your email list, connect with influencers, build your authority, and generate revenue!
Personally, I’ve been involved in a number of summits, including the first ever summit on Cannabis back in 2017 - where we enrolled more than 250,000 registrations and generated over 3 million dollars in about a month.
Yet virtual summits can work just as well on a much smaller scale, and that’s what I invited Dr. Mark T Wade on the podcast – to share what health practitioners need to consider when it comes to one-day summits.
For those that don’t know Dr. Mark, he’s the founder of Virtual Summits Software and the visionary behind the evolution of summits over the last decade - having created six, seven and multi-seven figure companies using virtual summits.
Listen in to learn:
- The basic structure of online summits, and some of the success stories from health practitioners
- Why a smaller, more engaged list can be more profitable than a larger, less engaged one – and how this principle applies to virtual summits
- How the One-Day Summit Formula helps health practitioners attract engaged and quality leads into their community
- The importance of alignment in solving a singular problem throughout the customer journey, with specific examples of one-day summits
- How the role of virtual summits is likely evolving in the future, especially considering the rapid changes in the digital landscape
Quotes
- “You don't need tens of thousands of people to be successful- whether it's financially or with impact and service. You need qualified and engaged people.” (09:05 | 09:15 Mark)
- “As healthcare professionals, referrals are very important. Why not reach out to the person who's best suited to send you referrals ongoing because you are giving them an opportunity to be on your summit as well as an opportunity to get to know you.” (15:46 | 16:10 Mark)
- “There are really no bad topics. The only mistake you can make is doing a topic that doesn't align with your product, program, or services.” (21:26 | 21:33 Mark)
- “When you get specific on your problem, you can get specific on the topic, which is gonna be specific with the information, which is gonna show the people who are listening that you're the expert and you know what you're talking about.” (24:07 | 24:18 Mark)
- “The goal is relationship-building because now that we have the relationship, we can move to the next step, which is monetization.” (27:38 | 27:45 Mark)
Connect with Dr. Mark Wade:
- Website
- Podcast
- YouTube
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
In today’s episode with Scott Rattigan, co-founder of Origins Incubator and Functional Lawyer, we’re unpacking what it takes to launch and grow a successful private practice in the integrative and functional medicine space.
Along with his wife Linda - a board certified family medicine DO, they grew a successful private practice at Origins Functional Medicine - learning firsthand what goes into running a successful practice…
... and that experience in turn led to the creation of Origins Incubator, a mentorship program for health practitioners looking to strike out on their own.
So whether you’re looking to start a practice from scratch or you’re already in business for a while, today’s episode carries a lot of nuggets!
Personally, I've known Scott since 2015 when he joined the Evolution of Medicine team – and over the years, he's made many valuable contributions to our ecosystem...
... whether it's through his book "The Practice Of Telemedicine" - the quintessential guide to navigating the legal landscape – or through his educational videos.
Quotes
- “One of our core values is, it's not a quick fix. It's not a magic pill. It'll still take work. Leverage your time to get the most bang for your buck.” (09:44 | Scott)
- “Most of the things that keep people from growing or progressing are mental.” (13:54 | Scott)
- “When you reach a certain level of removing all the barriers in the physical person's body, then some of the trauma or the emotional things will come up that were buried for a long time.” (19:20 | Scott)
- “It really is about you and your story, because people will identify with your story. They want to see themselves in you.” (24:42 | Scott)
Connect with Scott Rattigan:
- Website: https://www.functionallawyer.com/
- Book: https://www.functionallawyer.com/practice-of-telemedicine
- Facebook: https://www.facebook.com/functionallawyer
- Instagram: https://www.instagram.com/functionallawyer/
- YouTube: https://www.youtube.com/functionallawyer
- Twitter: https://twitter.com/functionallawyr
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
YouTube: https://youtube.com/uliiserloh
TikTok: https://tiktok.com/@uliiserloh
LinkedIn: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
There's a lot of overwhelm when patients experience health challenges… and oftentimes, health practitioners unknowingly add to the overwhelm.
In their quest to identify and resolve the underlying root causes for a patient, health practitioners frequently jump straight to protocols and treatment – without allowing enough time for a patient to “get ready” for treatment.
In this episode with Andrea Nakayama, one of the leading functional nutritionists in the world, we’ll unpack how health practitioners can better coach their prospective clients or patients to a decision to seek professional help.
As the host of the 15-Minute Matrix Podcast and the founder of Functional Nutrition Alliance, Andrea has been leading thousands of students and practitioners around the globe in a revolution to offer better solutions to the growing chronic illness epidemic.
After losing her young husband to a brain tumor in 2002, she discovered a passion for using food as personalized medicine and is now regularly consulted as the nutrition expert for the toughest clinical cases in the practices of many world-renowned doctors.
You’ll learn why we need to prioritize cultural competency, trauma-informed care, and patient education when working with clients – and why it’s so critical to focus on the three root factors of genetics, digestion, and inflammation
Plus, we discussed the importance of a true therapeutic partnership, understanding that the patient is the other expert in the room, and that practitioners should focus on educating them on why they are making the recommendations they are, creating a more sustainable approach to health.
Quotes
- “We have to slow our role as practitioners and recognize this is about the person. We're not fixing them. It's not our job to fix them. Patients are coming in feeling broken.” (10:28-10:41 | Andrea)
- “So what I also find in the world of trauma out there is a lot of patients are looking for the root. We have to actually change where the roots live, which is in the soil, in the terrain.” (13:31-14:11 | Andrea)
- “I invite people to sit in that discomfort. That's where we learn, that's where we grow, and that's how we serve.” (21:25-21:33 | Andrea)
- “I'm just gonna remind people, yes, everything is connected, but who we are and what we do also informs what's happening in the body.” (27:07-27:18 | Andrea)
Connect with Andrea Nakayama:
- Website: https://www.andreanakayama.com/
- Podcast: https://podcasts.apple.com/us/podcast/15-minute-matrix/id1325256647
- Twitter: https://twitter.com/AndreaNakayama
- Instagram: https://www.instagram.com/andreanakayama/
- YouTube: https://www.youtube.com/user/ReplenishPDX
- Facebook: https://www.facebook.com/AndreaNakayama.page
- Linkedin: https://www.linkedin.com/in/andreanakayama/
- Substack: https://andreanakayama.substack.com/
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
The separation of patients from their families is one of the greatest tragedies due to how the healthcare system responded to COVID-19.
Throughout the country, hospitals, long-term care facilities, doctors’ offices, and more have banned visitors, forcing individuals to suffer alone. This horror continues to this day in many places.
Steve Reiter shares in this episode what let him to create the NEVER ALONE project... and the legislation he's currently fighting for in Washington and across the US.
Quotes
- “As guys, we wanna fix it. It's inherent in our nature. We're fixers and we wanna do, it's the most helpless feeling for a guy to have a wife that is just chronically ill.” (09:39-09:49 | Steve)
- “I would mentally look back at my day and say, "Did I love my wife to the best of my abilities?" And if I didn't, I'm setting my intention tomorrow to do an even better job. So that way, no regrets.” (13:10-13:25 | Steve)
- “There are hundreds of studies that talk about the dangers of loneliness and isolation– decreasing health outcomes. And how having a loved one there aids in the healing process– increases health outcomes.” (18:05-18:19 | Steve)
- “I created The Never Alone Project because patients should have the right to one loved-one per day, no time limits, and it needs to be written into federal law because it is not the job of the nurse.” (22:42-28:25 | Steve)
Links
Connect with Steve Reiter:
Website: http://rightturn.media/
Website: https://www.neveralonepandemic.org/
Facebook: https://www.facebook.com/neveralonepandemic
Instagram: https://www.instagram.com/neveralonepandemic/
LinkedIn: https://www.linkedin.com/in/reitersteve/
Twitter:https://twitter.com/stevereiter59
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“To change your results, you must change your systems. Success is merely a series of systems working together.” (T Harv Ecker)
Putting systems in place may not sound sexy, but it sure does make life a lot easier. Yet the majority of entrepreneurs struggle with project management and file organization, which in turn needlessly drain their cognitive reserves…. forcing them to fly by the seat of their pants!
So in this podcast episode with Chelsea Brinkley, an in-demand consultant for entrepreneurs who want to get their systems and processes on track and more organized, we’re unpacking what it takes to become an “organized” entrepreneur.
Chelsea believes that it is crucial for entrepreneurs to have systems in place so they can get their time back, stop feeling overwhelmed, and help them monetize more.
Chelsea's background as an executive assistant for a multimillion dollar company led her to discover the missing link of having systems and processes in place in order to delegate tasks.
Common challenges that entrepreneurs face include missing project management and file organization systems, both of which can lead to disastrous consequences. Chelsea emphasizes the importance of having a cloud software program to keep all of their files organized and concise, and to have a good project management system in place.
During the episode, we also talked about Chelsea’s favorite software tools she can’t live without, and other helpful tips she’s recommending for entrepreneurs looking to communicate and work more effectively.
And while entrepreneurs often know where their pain points are in terms of disorganization, they may not have the time or capacity to implement changes themselves – so if that's you, see if working with Chelsea’s team is right for you at this time.
Quotes
- I'll tell you what is sexy and it's having your life be easier and being able to monetize more, which both can be accomplished if you have the proper systems and processes in place. It gives you your time back. (02:32-02:54 | Chelsea)
- So my rule of thumb is when you hop into your cloud software program, your file organization, you should be able to find the document – whatever you're looking for – within two minutes or less, otherwise, you're wasting precious time. (10:35-10:54 | Chelsea)
- I love creating videos of certain steps in a process and putting a link to it in the standard operating procedure because some people are visual learners. (24:19-24:29 | Chelsea)
- Please don't share passwords via text or email, or even in Slack. Use a tool. (25:54-26:00 | Chelsea)
- Having a system in place actually gives you more freedom to be in that creative space because this is all running in the background. There's a process. (29:14-29:23 | Chelsea)
Connect with Chelsea Brinkley:
Website: http://www.chelseabrinkley.com
Facebook: https://www.facebook.com/chelseabrinkleybiz
Facebook Group: https://www.facebook.com/groups/workfromwifi/
Instagram: https://www.instagram.com/chelseabrinkley
LinkedIn: https://www.linkedin.com/in/chelseabrinkley
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“At least take one big step as often as you possibly can as you're moving towards your goals. It's a lot to ask somebody to shut down their brick and mortar practice and open up a virtual practice the next month, but you can take a step towards that,” explains Dr. Brian Mowll, Founder and Medical Director of Sweet Life Diabetes Health Centers, host of the Mastering Blood Sugar podcast, and one of the top 50 functional medicine doctors in the world.
Transitioning to a virtual practice can be a scary step to make, and it won’t happen overnight. If your goal is to run a successful online-only practice, there are several important things to consider.
In this episode, Dr. Brian discusses his own transition from a series of brick and mortar practices to a fully virtual practice. He shares the benefits of being seen as an expert in a specific area, especially when trying to develop trust with people solely online. By providing additional value to potential customers through a Facebook group, regularly updated blog, a podcast, and anything along those lines, you can foster trust in your expertise.
Quotes
- “The more you dive into one area, the more confidence it gives you.” (18:53-18:55 | Dr. Brian)
- “What can I teach people over eight weeks, one topic a week, that it's not going to transform their life maybe, but it's going to give them all the tools to transform their life?” (22:44-22:54 | Dr. Brian)
- “That first five to 10,000, lead email list generally can be a slow process, unless you've got a lot of money to throw into paid traffic, which if you already have a very profitable practice, that would be a good way to build your list much more quickly.” (25:42-26:03 | Dr. Brian)
- “That's how you build that expertise over time whether it's YouTube videos or a Facebook group with regular posts and a lot of value that you're putting into there.” (27:26-27:35 | Dr. Brian)
- “At least take one big step as often as you possibly can as you're moving towards your goals. It's a lot to ask somebody to shut down their brick and mortar practice and open up a virtual practice the next month, but you can take a step towards that.” (36:29-36:47 | Dr. Brian)
Links
Connect with Dr. Brian Mowll:
Website: https://drmowll.com/
Podcast: https://masteringbloodsugar.buzzsprout.com
Facebook: https://facebook.com/sweetlifecenters
Instagram: https://instagram.com/drmowll
Twitter: https://twitter.com/drmowll
YouTube: https://youtube.com/drbrianmowll
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“If you're thinking, how do I begin to take steps going from being off the side of the stage and getting onto the stage, one thing you need to remember is, as a personal brand, or an entrepreneur, or any sort of business for that matter, when it comes to that problem and how you solve it, that's where you have to inject your particular take on it,” explains Robby Fowler, branding and marketing strategist.
Most importantly, you must know who your target audience is, what problem you are trying to solve for them, and what is different about your solution from others who are working in the same industry. Branding takes everything a step further than marketing, carving out a niche for your unique approach.
In this episode, Robby discusses the differences between branding and marketing and divulges tips on how to move your personal brand into centerstage. Branding is what separates your business from another one of its kind. You likely are not going to be the only one in your industry serving a specific client base or solving a certain problem, but you can have a unique approach and take on it that sets you apart.
Quotes
- “If you're thinking, how do I begin to take steps going from being off the side of the stage and getting onto the stage, one thing you need to remember is, as a personal brand, or an entrepreneur, or any sort of business for that matter, when it comes to that problem and how you solve it, that's where you have to inject your particular take on it.” (11:52-12:16 | Robby)
- “When you're doing any sort of marketing where the role is to make more people aware of your business, you're injecting that with your reputation, your set of ideas, your skills, and your experiences.” (13:54-14:08 | Robby)
- “If we're going to begin to move from backstage to center stage, we need to have an angle or a take on this that is part of our brand that says this is different from the others.” (17:01-17:11 | Robby)
- “Stories can push up against a worldview, but they do it in a non threatening way.” (31:19-31:24 | Robby)
Connect with Robby Fowler:Website: https://robbyf.com/
Podcast: https://robbyf.com/podcast
Facebook: https://www.facebook.com/rfowler
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robbyfowler
Twitter: https://twitter.com/rfowler
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“We need to be able to connect with people emotionally. Because if we can't do that, then everything, all of the brilliant things that you have to say, are going in one ear and out the other,” explains Kyle Gray, world-class presentation coach, story strategist and author.
Healthcare experts tend to struggle with relaying information in a way that is relatable and understandable to their audience. It’s one thing to know how to solve a problem, but it’s another to actually be able to connect emotionally with people and influence them to want to work with you.
So how do you persuade people that you can actually help them, so that they will say yes to working with you?
In this episode, Kyle discusses how to utilize the ancient technology of storytelling to get your messages across to really empathize with your chosen audience. There are certain key elements to effective storytelling and once you learn these elements, you can draw from your own life experiences to share stories that convey your message in a way that can be universally understood.
Quotes
- “This is an ancient technology, maybe the most ancient technology, is storytelling. And it's a very specific formula that allows us to resonate and understand and remember things.” (7:01-7:15 | Kyle)
- “The trick here is to get to these moments and use your client's words to tell your story. And even though the story is about you, your clients are going to experience it as if they're experiencing their own life, and they get to walk through your experience to see how you came to the solution.” (10:27-10:46 | Kyle)
- “We need to be able to connect with them emotionally, because if we can't do that, then everything, all of the brilliant things that you have to say, are going in one ear and out the other.” (11:33-11:42 | Kyle)
- “Instead of trying to teach us how to solve a problem, really focus your teaching on overcoming those beliefs and objections to get them open to it.” (15:38-15:49 | Kyle)
- “It's your responsibility to learn how to communicate in this way, and it's not good enough to just be able to solve the problem.” (28:05-28:15 | Kyle)
- “One story could really change your life and change so many other people's lives.” (28:32-28:37 | Kyle)
Links
Connect with Kyle Gray:Website: https://www.thestoryengine.co/
Podcast: https://www.thestoryengine.co/podcast/
Facebook: https://www.facebook.com/heykylegray
Instagram: https://www.instagram.com/heykylegray/
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“Don't mistake the opportunity for Long COVID with the frustration of dealing with the fast moving world of acute COVID. This is a big opportunity, not only to grow your practice, but quite frankly, to put a massive stake into the ground around the power of root cause medicine and an opportunity to build an evidence base that I think is of huge significance for the whole field,” shares Tom Blue, healthcare entrepreneur.
Functional medicine practitioners face two main challenges when growing their practices. One, there is a large upfront time investment required for learning. Second, most insurance providers will not work with functional medicine practices and the burden of cost then falls on the patients, many of whom will not want to invest more into their healthcare.
So how do you navigate these challenges and future proof your practice?
In this episode, Tom discusses the importance of niching down your outreach to focus on those patients whose needs are not being met by the traditional healthcare system, like those with autoimmune conditions and other chronic pain conditions. He explains that Long-Covid is a key niche to target, because it is underserved and symptoms-based management alone is not sustainable.
He also talks about ways to further future-proof your practice by incorporating health trackers like the Aura Ring and utilizing ChatGPT for creating educational materials.
Quotes
- “We have essentially handed over control of curating our health care to a payer that only seldom has our interests at heart. So think about what your car or your house would look like, if the only things you did to take care of it were covered by Geico. If you think about the declining state of the American human condition, from a health standpoint, I think a lot of it has to do with this very thing. It's like preventive care, that root cause resolution of things. These are more value judgments than things that pose the risk of financial ruin. So they're not really in the domain of what insurance should cover anyway. But unfortunately, most consumers have yet to wade into that reality.” (8:29-9:10 | Tom)
- “If you're wanting to solve pains, focus on conditions that are painful and where the healthcare system leaves people wanting more.” (15:41-15:48 | Tom)
- “There's this astonishingly large population of people that a year ago, two years ago, were essentially the picture of health and function. And all of a sudden, they can't walk around the block without being completely exhausted.” (16:50-17:05 | Tom)
- “Unlike a lot of chronic conditions that, like the frog in the pot of boiling water, progress so slowly you're constantly recalibrating what normal is and you forget how good you used to feel, Long COVID is the opposite of that.” (17:23-17:35 | Tom)
- “The only way we have to quantify health historically has been our bathroom scale, which is generally a bad news generator. Now that we have tools like an Aura Ring, you've got this high resolution continuous picture of your health in many different dimensions. And there’s good news to be found in it.” (26:36-26:57 | Tom)
- “Don't mistake the opportunity for Long COVID with the frustration of dealing with the fast moving world of acute COVID. This is a big opportunity, not only to grow your practice, but quite frankly, to put a massive stake into the ground around the power of root cause medicine and an opportunity to build an evidence base that I think is of huge significance for the whole field.” (29:19-29:43 | Tom)
Links
Connect with Tom Blue:
LinkedIn: https://www.linkedin.com/in/tomblue/
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
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Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“America's drop in life expectancy is ridiculous compared to the rest of the world. And there's so many things driving that and many of those things would be helped with the deployment of functional medicine at scale,” explains James Maskell, co-founder of the Functional Forum and author of The Evolution of Medicine and The Community Cure.
The increase in people being diagnosed with chronic illnesses is a real problem, especially in America. In order to really change this, functional medicine and group visits have to be adopted on a wide scale.
But how do you get consumers to commit to making the necessary changes?
And how do you equip integrative and functional medicine providers to guide that transition more effectively?
In this episode, James discusses the benefits of group care, the importance of finding ways to deliver the functional medicine system without stacking more tasks onto the doctors’ plates, and the ways in which a provider can become a private functional medicine practitioner without even having to open a whole new physical practice.
Quotes
- “You could probably start a practice for $20,000 or less because you just needed a laptop, you could do majority telemedicine, work in a co-working space, and you don’t need all of the kind of capital that was needed previously.” (6:48-7:00 | James)
- “The Evolution of Medicine brand and company has always been to help doctors make the switch to practice in a low overhead functional medicine environment.” (9:20-9:29 | James)
- “We needed to really find a way of delivering this functional medicine operating system in a way that was not reliant on doctors becoming executors, actually not reliant on doctors at all.” (11:06-11:17 | James)
- “Do virtual groups work? It turns out they do, and in many cases, much better.” (14:42-14:46 | James)
- “People were so grateful to have this kind of community. We saw people supporting each other in interesting ways. And we saw also that with these longitudinal sessions, like it started off as a three month group, real friendships were possible. And they were not only possible, but they were happening.” (17:11-17:27 | James)
- “America's drop in life expectancy is ridiculous compared to the rest of the world. And there's so many things driving that and many of those things would be helped with the deployment of functional medicine at scale.” (20:06-20:16 | James)
Connect with James Maskell:
Website: https://www.jamesmaskell.com/
Book: https://www.jamesmaskell.com/books
Facebook: http://facebook.com/JamesEdwardMaskell
Instagram: http://instagram.com/mrjamesmaskell
LinkedIn: https://www.linkedin.com/in/jamesmaskell
Twitter: https://twitter.com/mrjamesmaskell
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
Public speaking and being on camera can be a daunting experience for many. Jennifer Iserloh, a professionally trained chef and functional wellness expert, shares her journey of overcoming camera fears and offers guidance on how to become comfortable in front of the camera.
In this episode, Jennifer shares her experience of her very first TV appearance on The Today Show and the techniques she has since used to master on-camera work for 1000s of videos.
She emphasizes the importance of finding a balance between being an authority figure and being approachable, as well as practicing relaxation techniques like breathwork to calm nerves before going on camera.
As part of her media coaching approach for health practitioners, she recommends a 7-day challenge for practitioners to record themselves daily, review the footage for feedback, and practice techniques like camera yoga and lip fluttering to help loosen up. She also highlights the significance of body language, facial expressions, audio quality, and consistency in videos.
Tune in for many practical tips to become a more persuasive communicator on-camera, and reach out to Jennifer to learn more about private 1-on-1 media coaching.
Quotes:
- “Being on camera and doing a great job on camera is a skill that you need to develop. ” (4:36-4:41 | Jennifer Iserloh)
- “Once you start to hone your camera skills, it's not only just getting over the jitters, it's also about dealing with the messaging and finding a friendly way to connect with people.” (8:56-9:06 | Jennifer Iserloh)
- “At the end of the day, they don't really care about all the diplomas you have on the wall. They wanna know: A, you can solve their problem. B, you're gonna be sympathetic to them. And it has to have those two pieces” (10:47-10:55 | Jennifer Iserloh)
- “Any video is better than no video because you may say something that speaks so deeply to someone that could literally unlock their healing journey.” (17:02-17:11 | Jennifer Iserloh)
Connect with Jennifer Iserloh
Website: https://bodyandsoulalchemy.com/
Instagram: https://www.instagram.com/bodysoulalchemy/
Facebook: https://www.facebook.com/bodyandsoulalchemy
Tiktok: https://www.tiktok.com/@bodyandsoulalchemy
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase the visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com/
Big Boost Marketing Website: https://bigboost.marketing/
Podcast: https://podcasts.apple.com/us/podcast/getting-to-yes/id1646491274
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
Burnout is a prevalent issue in the healthcare industry, with a majority of practitioners experiencing its negative effects. That’s why Dr. Lara Salyer introduced the concept of a “flow-channeled culture," which combines flow with anti-burnout strategies to create a healthier work environment for healthcare professionals (and entrepreneurs alike).
A flow-channeled culture promotes feedback, integrity, communication, and a focus on strengths. It encourages practitioners to concentrate on high cognitive tasks and maintain a systems overview. Creating a psychologically safe space is also essential in fostering this culture.
In this episode, we discuss the importance of adopting a catalyst culture, the AHA (Anchor, Highlight, Activate) framework to retro-engineer burnout, and the role of AI and Standard Operating Procedures (SOPs) in minimizing burnout and increasing practitioner effectiveness.
Quotes
- "One of my core values is efficiency, and not in the hyper productivity way, but the fact that I'm only going to say YES to things that absolutely matter to me." (06:06-06:15 | Dr. Lara Salyer)
- "When you are a happier practitioner, you're going to attract patients differently. You're going to also see better outcomes. You're going to attract patients that understand and respect the culture that you're setting." (07:46-07:59 | Dr. Lara Salyer)
- "If you're in a brick and mortar practice, there's a lot you can do to create a psychologically safe environment. You can have common language and shared values with your staff. You can have these repeatedly talked about, almost like a drum beating culture that this is what we believe." (25:03-25:19 | Dr. Lara Salyer)
- "I am on a mission to teach a million health professionals how they can tap into flow so that they can regain that autonomy and be more joyful and have fun in medicine again, and less burnout." (30:10-30:21 | Dr. Lara Salyer)
Take The Assessment
To complement this episode, Dr. Lara Salyer offers a free self-assessment to determine which part of the AHA!™ method you should concentrate on first within your Catalyst™ restoration plan
Connect with Dr. Lara Salyer
Instagram: https://instagram.com/drlarasalyer
Facebook: https://facebook.com/drlarasalyer
Linked-In: https://www.linkedin.com/in/drlarasalyer/
TikTok: https://www.tiktok.com/@creativity.doctor
Website: https://drlarasalyer.com
Podcast: https://open.spotify.com/show/7d96T0XY32NxEefslXhLNo?si=28a4865894334dfa&nd=1
Catalyst Kit: https://rightbrainrescue.com/p/catalyst_kit
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
Artificial intelligence (AI) has been widely adopted since the release of ChatGPT on November 30, 2022… amassing over 100 million active monthly users in less than 2 months.
It’s safe to say that AI tools are here to stay and have already begun to transform the way people approach marketing thanks to the arrival of tools like ChatGPT.
“Ultimately, I believe this technology is so different from anything else out there is that people that start with ChatGPT very quickly realize how much it increases their productivity. And I believe if it weren't for this productivity boost, we wouldn't really be seeing the broad adoption that we've seen with ChatGPT,” explains host Uli Iserloh.
Uli believes that AI tools like ChatGPT and integrated applications will continue to change how consumers and patients engage in marketing. These tools provide a fantastic opportunity for generating emails, social media content, and educational materials in addition to an as of yet unlimited number of other types of content.
In this episode, he shares why ChatGPT changed the game for AI, how this new technology increases productivity, and what other AI tools are currently available for making people’s lives and jobs easier.
Quotes
- “I think ultimately that the reason that made this technology so different from anything else out there is that people that start with ChatGPT very quickly realize how much it increases their productivity. And I believe if it weren't for this productivity boost, we wouldn't really be seeing the broad adoption that we've seen with ChatGPT.” (3:28-3:50 | Uli)
- “With the right prompts, it is very easy to churn out 10-15 different social media posts. In fact, you could take the emails that ChatGPT wrote for you and turn them into shorter social media posts.” (12:04-12:17 | Uli)
- “You can't just be a great healer, a great clinician, but you also have to be a great educator.” (17:54-18:00 | Uli)
- “This is not just some new shiny toy that will fade away in a few months. This will fundamentally transform how we do marketing.” (20:47-20:56 | Uli)
Resources
Getting Started With ChatGPT For Health & Wellness Content Marketing
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase the visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com/
Big Boost Marketing Website: https://bigboost.marketing/
Podcast: https://podcasts.apple.com/us/podcast/getting-to-yes/id1646491274
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
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Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
Written information is more available than ever before – thanks to the power of AI tools. This means that more people are going to be relying on industry experts to know what information to trust.
A personal brand is an identity based around a person’s expertise, reputation, ideas, and personality. As a personal brand, developing trust is the most important step for success.
The inspirational stories and quirks that set a person apart from others in their industry are going to be what generates trust. Additionally, using formats like video in addition to written and spoken content can help the audience feel more engaged and connected.
“Informational content won't be as much of a differentiator. But I think what will set people apart is the inspirational content, stuff that's more full of your own personality, your quirks, your stories,” explains Mike Kim, speaker, online educator, brand strategist, and author of You Are The Brand.
Mike is an expert at what it takes to build a personal brand, like determining a person’s unique point of view, finding their voice, and showing up consistently on camera.
In this episode, we discuss how to build a personal brand, reasons to branch into video content, and the changes being seen in the industry due to the rise of AI bots like Chat GPT.
Quotes
- “Our value as personal brands and as experts in our industry, is that we are going to become trust filters for people.” (03:31-3:39 | Mike)
- “If GPT and all these other things make written content somewhat easier and or maybe even more obsolete down the road, you've got to be in front of the camera and let people see you.” (8:01-8:09 | Mike)
- “Informational content won't be as much of a differentiator. But I think what will set people apart is the inspirational content, stuff that's more full of your own personality, your quirks, your stories.” (11:25-11:36 | Mike)
- “What technology forces people to do more than anything is, at least in the expert industry, we're going to have to band together and build communities.” (29:17-29:23 | Mike)
Links
Connect with Mike Kim:
Website: https://mikekim.com/
Book: https://youarethebrandbook.com/
Podcast: https://mikekim.com/show
Facebook: https://facebook.com/mikekimtv
Instagram: https://www.instagram.com/mikekim
TikTok: https://www.tiktok.com/@mikekimtv
Twitter: https://www.twitter.com/mikekimtv
LinkedIn: https://www.linkedin.com/in/mikekimtv
YouTube: https://www.youtube.com/c/youarethebrand
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
Change cannot be made solely based on ordering someone to do something or just giving them information. People need to first have a strong image of their ‘why’, so that they make the choice to commit to change.
Once patients have determined what the positive emotional attractor is for them specifically, then self-efficacy improves and they begin to advocate for the kind of care they want.
A coach helps by being a non-judgemental listener, taking some of the workload off the practitioner, facilitating groups where individuals can support each other, and improving overall emotional wellness.
Without a health coach, many people will give up or fall short of their goals.
Coaches can help explain the reasons why people should make certain lifestyle changes based on their desired future.
Plus, with the assistance of a coach, patients are more likely to succeed and feel that they have control over their own health outcomes.
“We see coaching as the key to reducing chronic disease as well as reducing healthcare costs,” explains Dr. Sandra Scheinbaum, founder and CEO of the Functional Medicine Coaching Academy (FMCA), a collaboration with the Institute of Functional Medicine.
FMCA trains people to become functional medicine health coaches and also supports practitioners and businesses to hire the graduates.
In this episode, we discuss the power of health coaching and how it can benefit not only patients, but practitioners as well.
Quotes
- “Coaches shine when they're facilitating groups. Groups are such a powerful way for change to happen.” (14:27-14:34 | Sandra)
- “Coaches are trained to be true listeners. They are coming into each encounter with somebody with mindfulness, and it's a judgment free zone.” (17:03-17:13 | Sandra)
- “We have a critical shortage of mental health professionals, and coaches can play a huge role in supporting emotional wellness.” (20:34-20:43 | Sandra)
- “We see coaching as the key to reducing chronic disease, as well as reducing healthcare costs.” (24:25-24:33 | Sandra)
Links
Connect with Sandra Scheinbaum:
Website: https://www.functionalmedicinecoaching.org
Podcast: https://anchor.fm/fmca/
YouTube: https://www.youtube.com/c/FunctionalMedicineCoachingAcademy
Instagram: https://www.instagram.com/functionalmedcoach/
Instagram: https://www.instagram.com/drsandi
LinkedIn: https://linkedin.com/functionalmedicinecoachingacademy/
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“When it comes to integrative medicine, it’s not a quick fix approach. It’s about really having high buy-in and knowing that this is a lifetime shift in our thinking, in our lifestyle habits, in all of those pieces and so we really do need support longterm to be able to be successful,” explains Dr. Michelle Peris, ND.
Dr. Peris is the clinical director of the Poppy Clinic and creator of The Wild Collective, a community health initiative focused on health education and women’s empowerment.
In this episode, we discuss the power of community and group-based healthcare to create lasting health transformation.
Without community, many patients struggle with consistently sticking with integrative health programs. Long-term support from like-minded individuals is vital to increasing buy-in and commitment. The Wild Collective provides women a safe place to be educated on their healthcare needs and cheerlead one another along the journey.
When we hear others tell stories similar to our own, it helps normalize our own experiences. That can help open people up to sharing more about their own stories, and as this happens, the community grows stronger as a whole.
Quotes
- “Community medicine and group health have a compelling solution for helping patients and community members at large start to take radical responsibility.” (3:29-3:39 | Dr. Peris)
- “When it comes to integrative medicine, it’s not a quick fix approach. It’s about really having high buy-in and knowing that this is a lifetime shift in our thinking, in our lifestyle habits, in all of those pieces and so we really do need support longterm to be able to be successful.” (4:35-4:53 | Dr. Peris)
- “When I started to put the women that I served together, a lot of powerful things happened.” (4:55-5:00 | Dr. Peris)
- “Taking imperfect action is the only way we are going to be able to bring new ideas and innovative opportunities forward.” (7:19-7:25 | Dr. Peris)
Links
Connect with Dr. Michelle Peris:
The Wild Collective: www.the-wild-collective.com
Website: https://poppyclinic.com/
Podcast: https://directory.libsyn.com/shows/view/id/rebeltalk
Facebook: https://www.facebook.com/DrMichellePerisND
Instagram: https://www.instagram.com/drmichelleperis/
LinkedIn: https://www.linkedin.com/in/michelle-peris-2979471a/
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase the visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“I always tell people today, anywhere you are in your life, you need something in front of you to pull you, otherwise your paths will take you and bring you back,” explains Tony Grebmeier, serial entrepreneur and owner operator of the Be Fulfilled journal and app.
In this episode we discuss the concepts of drivers and drainers and how they factor into long term success.
Tony was struggling to feel fulfilled by his life. As debt piled up and he saw any way out close off, he began to contemplate suicide. Luckily, a good friend called Tony right as he was writing his suicide note and changed his mindset completely. He explained to Tony that his life has value and purpose, but that how he was choosing to live it at that time did not.
After this mindset shift, Tony began seeking personal fulfillment. He started to think about the driving forces that were pushing him forward and conversely thinking about the draining forces that were sucking the energy from him.
When we can recognize what drives us and what drains us, then we can be more mindful about how we choose to spend our time. Instead of making a bunch of excuses, change your perspective and think about what you might be able to achieve if you were brave enough to try.
Quotes
- “I always tell people today, anywhere you are in your life, you need something in front of you to pull you, because otherwise your paths will take you and bring you back.” (3:59-4:06 | Tony)
- “For something to change, I understand that it’s not out there. It's in me.” (4:32-4:35 | Tony)
- “My dad wasn't around like the dads most people had growing up. I never threw a football and never tossed a baseball, I could make a ton of excuses. But what I did instead was I learned to accept people for who they are, not for who I want them to be.” (10:30-10:42 | Tony) Audiogram
- “I can be crippled by fear, or I can realize that if I put my crutches down, I have the capacity to walk today freely.” (13:26-13:34 | Tony)
ResourcesAccess the “Be Fulfilled” Master Class – bringing all the teachings, videos, and tools together into one convenient place: https://www.befulfilledcourses.com/courses/befulfilled-journal
Links
Connect with Tony Grebmeier:
Website: https://tonygrebmeier.com
Website: https://shipoffers.com
BeFulfilled Journal: https://tonygrebmeier.com/pages/befulfilled-journal
Podcast: https://www.tonygrebmeier.com/podcast
Facebook: https://www.facebook.com/tonygrebmeier/
Instagram: https://www.instagram.com/tonygrebmeier
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“All entrepreneurs, all influencers, and all thought leaders should be considering something like a podcast, because it gives you that chance to build trust ahead of time,” shares Danny Ozment, owner of Emerald City Productions.
In this episode we discuss the reasons why you should consider starting your own podcast.
A podcast is a fantastic way for people to build connections and trust with their target market. By starting a podcast and posting consistently, your listeners will build a relationship with you and begin to see you as an authority in your specific area. As your podcast grows, your body of work grows and continues to add to your authority.
There are podcasts just about every topic under the sun. So even if you don’t believe your industry would be a good fit for podcasting, you’re probably wrong. Podcasts serve as a referral marketing system because you can establish trust before meeting someone in person - especially for service-based providers like doctors, lawyers and consultants.
Starting a podcast is easier than ever before when it comes to technology. As long as you are consistent and willing to take the plunge, podcasting can take your business further and secure your position as a thought leader in your industry.
Quotes
- “All entrepreneurs, all influencers, all thought leaders, all professionals brick and mortar should be considering something like a podcast, because it gives you that chance to build trust ahead of time.” (8:52-9:04 | Danny)
- “I often talk about it as referral marketing on a grand scale, because it is the chance for you to establish trust and friendship with people that have a problem and need to go to a friend to ask advice and have their problem solved. And you can point them in the right direction, which is you while you're the host of a podcast.” (15:12-15:31 | Danny)
- “There was actually a recent study that was released in the psychological journal PLOS1 that found that participants who listen to more podcasts per month and developed parasocial interactions with the hosts of the podcast actually felt more related to others and had more significance in their lives.” (17:28-17:51 | Danny)
- “You may think, ‘oh, a podcast wouldn't be right for my industry’. But literally, there's a podcast about everything.” (27:29-27:34 | Danny)
Links
Resources:Take the quiz to find out the best way to get your podcast launched & produced: https://emeraldcitypro.com/discover-podcast-services/
Connect with Danny Ozment:
Website: https://emeraldcitypro.com
Facebook: https://www.facebook.com/DannyOzmentPodcasting
Instagram: https://www.instagram.com/dannyozment/
LinkedIn: https://www.linkedin.com/in/dannyozment/
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
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Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“You have to become a community marketer and a community-style engager, and that's the way that people become known and loved and trusted in their community,” explains James Chester, co-host and co-creator of Chiro Hustle, the #1 podcast in the chiropractic space as well as a very successful Facebook ad agency for chiropractors and weight loss specialists. In this episode, we discuss the five power moves for cash-based health practitioners.
To be a successful cash-based health practitioner, you need to be the best in town at what you do and get involved in your local community. Get to know other aligned physicians in the wellness space because this will lead to a cross-referral system. Additionally, make sure your Google and Facebook reviews backup your great reputation.
With the prevalence of social media and heavy reliance on cell phones, even if you are running a brick and mortar business, it is pivotal that you invest in digital marketing. Having the right SEO in place, a good looking website with backlinks, and a strong social media presence can help you get double the amount of new patients every week.
Engaging with your local community is a great way to get your business out there and attract new patients. Whether you are in the chiropractic space or functional medicine space, these tips can help you to grow your practice and be seen as an authority in your community.
Quotes
- “If you're out there and you really want to dial in on how to become a great practitioner, do the one thing that you're certified to do and do that well. And then, utilize the same services for yourself.” (5:57-6:10 | James)
- “You have to get involved with the people in your community if you're a brick and mortar operation.” (11:36-11:41 | James)
- “You have to become a community marketer and a community style engager. That's the way that people that provide services like yours become known and loved and trusted in the community.” (11:57-12:09 | James)
- “If somebody is going to invest, they should invest in digital marketing.” (21:35-21:38 | James)
Links
Connect with James ChesterWebsite: https://www.chirohustle.com/
Podcast: https://www.chirohustle.com/podcast-timeline/
Facebook: https://www.facebook.com/jim.chester.313
Facebook Page: https://www.facebook.com/chirohustlepodcast/
Instagram: https://www.instagram.com/chirohustle
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
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Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“Dopamine is what helps us initiate movement,” explains Sachin Patel, founder of The Living Proof Institute. Sachin has pioneered a revolutionary approach to patient-centric healthcare through his work and coached hundreds of practitioners worldwide. In this episode, we’re exploring how entrepreneurs can optimize their neurotransmitters for overall success.
From a genetic standpoint, Sachin recognized that he has a high tolerance for stress, making him a perfect fit for entrepreneurship. When we learn how we each operate genetically, we can put ourselves in the best environments to thrive – and that’s why genomic testing is a great tool towards optimizing our health.
For example, through an organic acids test, we can discover how much dopamine we produce, which is the motivation molecule we need to take action and get results. Ultimately, by understanding our individual neurochemistry, we can make lifestyle choices that allow us to maximize our productivity and end procrastination once and for all.
Whether we have neurotransmitter barriers or emotional challenges stemming from childhood, many factors may affect our productivity. By understanding healthy ways of gaining dopamine we can put ourselves on the path toward growth.
Quotes
- “We can support entrepreneurs and their chemistry and create awareness for them in such a way that allows them to take ownership of how they steer their business.” (3:31-3:44 | Sachin)
- “Dopamine is what helps us initiate movement.” (5:06-5:08 | Sachin)
- “We can interject little hits of dopamine for our clients through our business.” (4:15-4:19 | Sachin)
- “There's a part of us that is a little bit harder to measure. And that is our unconscious mind.” (14:24-14:20 | Sachin)
- “Our chemistry and environment is our community and the circle of friends we keep.” (21:24-21:20 | Sachin)
- “There's so much to be said about having the right community and people to surround yourself with.” (23:40-23:44 | Sachin)
Links
Connect with Sachin PatelHealth Seeker website: https://thelivingproofinstitute.com/
Practitioner Coaching website: https://www.perfectpracticementorship.com/
Perfect Practice Podcast: https://podcasts.apple.com/ca/podcast/perfect-practice/id1409852371
Facebook: https://www.facebook.com/thesachinpatel
Personal FB: https://www.facebook.com/sachinpateldc
Instagram: https://www.instagram.com/thesachinpatel/
LinkedIn: https://www.linkedin.com/in/drsachinpatel/
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“The reason why people fail in delegating or outsourcing is not because they didn't have the money or the business. It's usually missed expectations,” explains Karla Singson, award-winning writer, public speaker, and serial entrepreneur.
Karla has over ten years of experience growing businesses in the retail, project management and outsourcing space. With her outsourcing expertise in mind, I asked Karla to share the secrets to delegating successfully.
No matter how productive you are, there are only so many hours a day. Outsourcing tasks will help you get everything done. If you hire someone to perform a documented and repeatable process, you can set expectations and see results. Even if there are roadblocks ahead, delegating work will give you more time to foster your business’s growth and help you accomplish your dream.
A key requirement to delegating is creating proper standardized operating procedures (SOPs). Using these SOPs to explain even the most minuscule details of your processes is critical to ensure that any person can learn how to do it, no matter the circumstances. When you have documentation of your company’s procedures, whether through a recorded Loom video or google doc, your virtual assistants can take over these tasks confidently.
By giving your team members the resources to succeed, you empower them and demonstrate that you trust them with your company’s vision. If your team truly understands how their work matters and that they have a voice, you can obtain crucial feedback and discover better ways to improve your business overall.
Quotes
- “If you're a visionary, and you have so many ideas for growth, you can just have people ready to take on the job and a management team to take care of your KPIs.” (6:35-6:46 | Karla)
- “The reason why people fail in delegating or outsourcing is not that they don't have the money or the business. It's usually missed expectations.” (7:36-7:48 | Karla)
- “The mindset you should have is, if your virtual assistant or employee contractor has to be out for a medical emergency, you need to be able to pass this on to someone else.” (15:23-15:36 | Karla)
- “If you hire an outsourcing company like us, someone can help you. But if you're doing this yourself, overdo it. It's always better to overdo the preparation than not to do it enough.” (16:13-16:24 | Karla)
- “If you're hiring in the Philippines or outsourcing to a developing country because it's easier for your company to scale, you have to make them believe that they're there for a reason and that you have absolute trust in their intelligence.” (23:31-23:50 | Karla)
Links
Check out Karla’s free guide with the “Top 10 Mistakes that People Make when Hiring a VA”. Over a decade of experience and hundreds of hires across different businesses, Karla and her team have come up with ways to avoid these mistakes, and what to do instead— a.k.a. their best practices.
Connect with Karla Singson:
Website: https://karlasingson.com/
Website: www.proximityplacements.com
Facebook: https://www.facebook.com/karla.singson/
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
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Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“Health doesn't happen in a vacuum. It happens in community and society,” explains Pilar Gerasimo, founding editor of Experience Life Magazine. Pilar believes we must make unconventional choices to thrive in an unhealthy world. So in this episode, we explore how to take ownership of our health and find the happiness we seek.
In an age where we are inundated with constant messaging, it’s easy to fall into cycles of burnout and emotional depletion. With busy schedules where we have to cook, clean, and work with little time to ourselves, it’s challenging to find time to rethink our health.
If we take a step back and resist our toxic default realities, we can create the space to make small changes that lead to transformative action. By making healthy choices part of who we are, we can be the change we wish to see.
In fact, in an unhealthy world, choosing health is almost like an act of rebellion. Learn more about societal sabotage, the virtuous cycle of healthy deviance, and stop being a slave to what Pilar termed the “unhealthy default reality.”
Quotes
- “Health doesn't happen in a vacuum. It happens in community and society.” (3:44-3:48 | Pilar)
- “People need to be acknowledged for the experiences they've had up until this time and be encouraged to notice what triggers unhealthy choices.” (11:04-11:14 | Pilar)
- “My passion is helping people master the art of being healthy in an unhealthy world.” (16:07-16:12 | Pilar)
- “We have a built-in survival mechanism that tells us we need other people to be happy to survive.” (18:27-18:32 | Pilar)
- “We need to start breaking some of the rules and assumptions about what we have to do or should do and begin thinking more for ourselves.” (27:01-27:09 | Pilar)
Links
Resources
Are You A Healthy Deviant? Take the Quiz! https://healthydeviant.com/quiz
Connect with Pilar Gerasimo
Website: https://healthydeviant.com
Website: https://pilargerasimo.com/
Book: https://www.thehealthydeviant.com/store
Podcast: https://livingexperiment.com/
Facebook: https://www.facebook.com/PilarGerasimo
Instagram: http://instagram.com/pgerasimo
LinkedIn: https://www.linkedin.com/in/pilargerasimo/
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“It is more about the mindset than a skill level,” explains Matt Clark, NASCAR pitcrew challenge champion and high-performance coach. While at NASCAR, Matt ensured his drivers and crew had the right mentality for success. Today, he shares his insights about what we can do to build a winning strategy for high performance.
Every person has faced imposter syndrome at some point in their lives. However, if we get sucked into those negative feelings, they tend to become true. How we view ourselves and our worth tends to result into the outcomes we receive. By challenging ourselves and putting in the work to change our beliefs, we can gain the clarity we’re after and set ourselves up to succeed.
With the right mindset, you can optimize your performance. Learn more about defining culture, how beliefs are formed, and the importance of mutual respect.
Quotes
- “When we have these things in place, the tools, the technology, the training, and then the people, that is a recipe for building championship teams.” (3:20-3:29 | Matt)
- “It is more about the mindset than a skill level.” (4:52-4:56 | Matt)
- “What gets us to Yes? I believe it is having a strong understanding of how beliefs are formed, and how we can change our beliefs.” (13:35-13:46 | Matt)
- “What we have to have is people that are on the same page, looking for the same goal and the same outcome and willing to put the work in to get the job done.” (27:55-28:05 | Matt)
- “Everyone faces impostor syndrome. Everyone has self limiting beliefs. I want to challenge you to do the deep work to figure out what they are to get clarity to get them changed. If you change your beliefs, you will change your destiny.” (29:45-30:00 | Matt)
Links
Connect with Matt Clark
Website: https://mattclarkmc.com/
Facebook: https://www.facebook.com/CoachMattClark
LinkedIn: https://www.linkedin.com/in/mattclarkmc/
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase the visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
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Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“Get up on the balcony three or four times a year, on a retreat or a weekend or a day-long thing to pre-decide as much as you can,” explains Teresa McCloy, author, certified coach, spiritual director, podcaster, and keynote speaker.
As the author of the book, Do What Matters, Teresa, believes work is not about how much we get done but why we’re doing it. Drawing from her past as a workaholic, Teresa shares her insight on being productive in a meaningful way!
When we look at our calendars ahead of time and pre-determine what we say yes to, we can free our brains from burning out on last-minute decisions. By scheduling the things that matter most to us, we ensure that we will do them, and allow for more moments of freedom and creative energy. Ultimately, instead of focusing on what we think we should do, we will do what we want to do, and be happier as a result.
With the power of pre-decision, you can prioritize what matters. Learn more about Teresa’s aha moment, the benefits of calendaring, and incorporating gratitude into your life.
Quotes
- “Our most creative ideas, our best thoughts, the up on the balcony view that I often talk about, comes in renewable energy.” (6:40-6:50 | Teresa)
- “We need to make decisions throughout the day and have great brain power, but that's going to go away. So the more things we can pre-decide, the better.” (14:00-14:09 | Teresa)
- “Get up on the balcony three or four times a year, on a retreat or a weekend or a day-long thing to pre-decide as much as you can.” (17:08-17:17 | Teresa)
- “Learning to notice the extraordinary moments and be grateful for those things, is just one of the spiritual practices that we talk about.” (20:13-20:21 | Teresa)
- “Every ordinary day has an extraordinary moment. You just have to look for them.” (24:33-24:37 |Teresa)
Links
Download your free guide to simplify your calendar: https://www.dowhatmattersbook.com
Connect with Teresa McCloy
Website: https://www.therealifeprocess.com/
Book: https://www.dowhatmattersbook.com
Podcast: https://www.therealifeprocess.com/blog
Facebook: https://www.facebook.com/realifeprocess
Instagram: https://www.instagram.com/teresa.mccloy
LinkedIn: https://www.linkedin.com/in/teresamccloy/
The REALife Process: https://www.therealifeprocess.com/
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
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Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“If you understand the science behind how referrals work, you can build a strategy around that,” explains Stacey Brown Randall, speaker and award-winning author. Featured in national publications such as Forbes and Business Daily, Stacey has demonstrated a full grasp of the referral process. Today, she shares how you can gain referrals organically without manipulation, incentives, or even asking.
If you are being referred, you need to be able to identify who your referral sources are. When you have that information, you can make a point of thanking them for their efforts and show appreciation. Ultimately, it’s important to care about how you make your referral sources FEEL because they will be more likely to keep recommending you time and time again. Expanding your business is primarily about personal connection, and that mentality will inspire a game plan that works.
Referrals are a science centered on authentic connection. Learn more about the problems with old-school strategies, finding the right referral source, and why you should track your referrals.
Quotes
- “If you went looking for natural ways to generate referrals, in a way that felt authentic, where you weren't manipulating people, where you weren't taking advantage of the reciprocity, if you went looking for those books, they're not out there.” (4:24-4:47 | Stacey)
- “If you understand the science behind how referrals work, you can build a strategy around that.” (5:29-5:34 | Stacey)
- “It all comes down to how you make your referral source feel. That is why they choose to refer to you. And that's why they choose to remember you because you are occupying space in their mind.” (12:31-12:41 | Stacey)
- “If you have referral sources that are clients or centers of influence, we do want to pay attention to the commonalities, because that will help us identify who else could be referring you.” (20:27-20:36| Stacey)
- “The language we use and communicate with our referral sources comes from a place of being authentic and grateful, and wanting to make sure they know that we don't take them for granted when they do refer us.” (24:00-24:15| Stacey)
Links
Resources
20 minute training on the science behind generating referrals naturally... without manipulating, incentivizing or even asking - https://www.staceybrownrandall.com/referral-roadmap
Connect with Stacey Brown Randall:
Website: https://www.staceybrownrandall.com/
Book: Generating Business Referrals Without Asking: A Simple 5 Step Plan to a Referral Explosion
Podcast: https://www.staceybrownrandall.com/category/podcast/
Facebook: https://www.facebook.com/StaceyBrownRandall/
Instagram: https://www.instagram.com/staceybrownrandall/
LinkedIn: https://www.linkedin.com/in/staceybrandall/
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“Every story should have a point, and every point should have a story,” explains Marisa Shadrick, award-winning branding and copywriting expert. For entrepreneurs, reaching customers through marketing is critical, though it can be challenging. On today’s episode, Marisa shares her copywriting insights to help business owners communicate their messages more effectively and empathetically.
When we’re writing a copy, we often put way too much information in it to get our point across. Unfortunately, this makes our message harder to comprehend for our audience and can seem insecure. By ensuring that we only include the most resonating words and proofreading to check the flow, we can tell great stories that get people excited about what we’re selling.
In addition, emphasizing empathetic copy creates valuable connections. Learn more about the importance of storytelling in marketing, eliminating fluff language, and why dialogue is a powerful tool.
Quotes
- “When we connect human to human, and use empathy, and use things like narrative writing, we can bridge the gap and connect with our audiences.” (3:12-3:23 | Marisa)
- “When I became a copywriter, I was really honing in on the stories. How could I leverage this? Then I suddenly realized, as I'm looking back, when I enjoy stories, it releases endorphins. Right? That feels good. So when people read stories, they're engaged, and we're used to stories, right? And so the stories are powerful, as in, I'm sure you're familiar with breakthrough copywriting. There's a quote there that says that people can't argue with an opinion or an assertion or even a claim, or people can argue with an opinion, assertion, or claim. But it's pretty hard to argue with a story. And so, I started incorporating that in my marketing and my copywriting. And I realized it really made a big difference.” (7:51-8:38 | Marisa)
- “Every story should have a point, and every point should have a story.” (11:11-11:14 | Marisa)
- “We always have to put our finger on the pulse of the market today.” (16:13-16:18 | Marisa)
- “Less is more. Remove anything that's filler. Every word needs to earn its right to be on that piece of communication.” (18:04-18:10 | Marisa)
- “Whatever it is that you have to offer someone, it is solving a problem and meeting a need. And that is very important.” (27:48-27:57 | Marisa)
Links
How to Secure More Clients or Customer with Compelling Copy: https://marisashadrick.com/workbook
Connect with Marisa ShadrickWebsite: https://marisashadrick.com
Facebook: https://www.facebook.com/marisacopywriter
Instagram: https://www.instagram.com/marisashadrick.copywriter/
LinkedIn: https://www.linkedin.com/in/marisashadrick/
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase the visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“Rewards do not create habits. It is the instant attachment of a positive emotion that creates the habit,” explains Linda Fogg-Phillips, director of the Tiny Habits Academy.
With over thirty years of experience in the nutrition, fitness, and mental health space, Linda has a complete understanding of human behaviors. With this in mind, Linda shares how to make sustainable changes and create new habits that better serve our daily lives.
It’s critical to understand that good and bad habits are formed similarly. With the Tiny Habits Method, Linda uses her knowledge of brain chemistry to help her clients perform positive behavior and associate it with positive emotion. By creating anchor moments that prompt productive action, this methodology can allow you to be your best self on a daily basis.
With simple steps, we can form better habits. Learn more about the critical elements of human behavior, celebrating your anchor moments, and creating pearl habits.
Quotes
- “Start watching your own behaviors, watch the behaviors of those around you, and start analyzing what prompted the behavior to happen.” (5:53-6:01 | Linda)
- “It's really important that when you're trying to help people change behaviors, you deliver a prompt that immediately occurs when they have the ability and the motivation to do that behavior.” (9:10-9:22 | Linda)
- “There is no magic number of days that will create a habit. What creates a habit is a positive emotion that's attached to that behavior.” (12:45-12:51 | Linda)
- “Rewards do not create habits. It is the instant attachment of a positive emotion that creates the habit.” (14:30-14:36 | Linda)
- “We want to make the basics of the Tiny Habits Method accessible to anybody who is interested in learning new habits or designing this method and putting it into their lives.” (30:58-31:06 | Linda)
Links
ResourcesAccess Free 5-Day Program to Build Habits
www.tinyhabits.com/join
Connect with Linda Fogg-PhillipsWebsite: https://tinyhabitsacademy.com/
FB: https://www.facebook.com/lindaphillips/
FB: https://www.facebook.com/tinyhabits/
IG: https://www.instTiny Habitsagram.com/lindafoggphillips/
IG: https://www.instagram.com/tinyhabits/
LI: https://www.linkedin.com/in/tiny-habits-coach/
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
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Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“One conversation seriously can help you leap forward in your business,” explains Mary Kathryn Johnson, owner of Bot Academy and host of the CEO M.I.S.C.H.I.E.F. Maker Podcast.
When meeting with potential clients or making a sale, it’s critical to make the other person feel comfortable and heard. Through having real conversations, you can easily connect to who you are talking to while understanding their issues and how you can help. Whether chatting in person or through a chat bot online, you can be others’ solution to everyday problems.
“We have an opportunity as business owners and marketers to create a world that is not as spammy as email marketing is right now.”
Mary Kathryn’s goal is to help entrepreneurs create massive impact and profits through her Mischief Success Path and in this episode, she shares how to leverage more one-on-conversations through chat bots and her LEAP framework.
Quotes
- “One conversation seriously can help you leap forward in your business.” (4:54-4:59 | Mary Kathryn)
- “If you can take your email and translate it using specific parameters, you can create a conversation in an automated way.” (21:07-21:16 | Mary Kathryn)
- “You need to stay congruent with your roadway. The end needs to be congruent with the beginning.” (24:59-25:06 | Mary Kathryn)
- “We have an opportunity as business owners and marketers to create a world that is not as spammy as email marketing is right now.” (31:34-31:45 | Mary Kathryn)
- “The power that you have with one conversation is not just to leap your business forward, but to also transform someone's life and leap their business forward. The power of that one conversation is in your hands.” (34:40-34:57 | Mary Kathryn)
Links
For business owners looking to understand the power of conversational design:
https://chatbotmom.com
For agency owners or freelancers to learn how to create conversational marketing flows: https://botacademy.com/learn
Connect with Mary Kathryn Johnson Website: https://callmemkj.com
Podcast: https://podcasts.apple.com/us/podcast/ceo-m-i-s-c-h-i-e-f-maker/id1633768855
Facebook: https://www.facebook.com/CallMeMKJ/
Instagram: https://www.instagram.com/callmemkj/
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“You have to have a real conversation with customers, so it won't feel like you're trying to sell them anything, and they won't feel like they're being sold something either,” explains Tom Jackobs, Serial Entrepreneur. Something that all business owners fear is coming off as pushy to potential customers. Today, Tom shares his insight to help others learn the art of conversational selling.
Tom initially believed he wouldn’t be good at sales because he is introverted by nature. He later realized anyone could succeed at selling because it’s a learned skill just like anything else. If you focus on having honest conversations with potential clients by asking them the right questions, you can determine what they want and how you can help. With this strategy, you won’t feel pushy or “salesy,” but helpful as you fulfill the needs of others and grow your business.
If you want to sell your product or service, you have to understand what your customers want. Learn more about Tom’s essential sales questions, his entrepreneurial journey, and mastering the pre-discovery call.
Quotes
• “You have to have a real conversation with customers, so it won't feel like you're trying to sell them anything, and they won't feel like they're being sold something either.” (3:30-3:39) | Tom)
• “As an introvert, sales didn't come naturally to me. And really, sales doesn’t come naturally to anybody. It is a learned skill, and anybody can do it.” (5:49-5:59) | Tom)
• “When you're following up with leads that have already expressed interest, it's critical to call them within 20 minutes of them filling out that online form.” (13:44-13:55) | Tom)
• “On the discovery call, we go through the rapport building, the questioning phase, and then present the solution.” (20:42-20:49) | Tom)
• “Have a conversation with somebody and help them realize what the next step is, and how to take that next step easily with you.” (23:26-23:33) | Tom)
Links
Download Tom’s special guide with the 3 keys to doubling your sales: https://tomjackobs.com/3keys/
Connect with Tom Jackobs Website: https://BusinessLeadMaximizer.com
Website: https://tomjackobs.com/
Facebook: https://www.facebook.com/ImpactPilot
Instagram: https://www.instagram.com/impactpilot/
LinkedIn: https://www.linkedin.com/in/trainertom/
YouTube: https://www.youtube.com/channel/UCZgzqH2MiIMHQbLoJXvA5_Q
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“We have this group of patients who are released into the world, believing that the standard of health they should be moving into is simply “fine,” explains Dr. Meghan Walker, entrepologist, business strategist and founder of Clinician Business Labs.
Meghan focuses on health and business optimization for clinician entrepreneurs while promoting changes in our medical system – introducing a much more sustainable and unrivaled approach to healthcare in her book “Impact Medicine”. In this episode, Meghan shares what she sees as the future of medicine.
In our traditional health system, we believe, as patients, that the best we can hope for concerning our health is to be “fine.” We may struggle with inflammation or autoimmune diseases, but if our blood work seems adequate, we do not receive practical next steps for optimizing our health.
To rectify this, Meghan encourages a very different approach to delivering care… one that’s patient-centric and meets the patient where they’re at – so learn more about what should be on the other side of the “line of fine”!
Quotes
• “We have this group of patients who are released into the world, believing that the standard of health they should be moving into is simply “fine.” Fine is the standard with which we are working.” (3:57-4:10 | Meghan)
• "You can't shift a system and change society unless you create buy-in from the people on the ground.” (5:41-5:48 | Meghan)
• “We have a whole spectrum of practitioners who have never been taught how to manage people looking at health optimization, health potential, or the possibility of health.” (10:49-11:02 | Meghan)
• “People are empowered and excited for the first time because they're starting to see some shifts in their health that they control.” (13:47-13:53 | Meghan)
• “Imagine a society where we move people closer to their potential. That’s what I'm excited to see.” (20:08-20:13 | Meghan)
Links
Join Meghan for Impact Live: https://bigboost.marketing/impactlives
Use coupon code IL22YES for a free GA ticket or $99 discount off any ticket type
Get Meghan Walker’s book Impact Medicine: https://bigboost.marketing/impactmedicine
Connect with Dr. Meghan Walker Website: https://meghanwalker.com/
Podcast: https://podcasts.apple.com/us/podcast/impact/id1212507113?mt=2
Facebook: https://www.facebook.com/drmeghanwalker/
Instagram: https://www.instagram.com/drmeghanwalker/
Facebook Group: Impact Money Club https://www.facebook.com/groups/impactmoneyclub
TikTok: https://www.tiktok.com/@drmeghanwalker
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“Podcasting is how people can speak directly to their audience,” explains Jeremy Slate, host of the Create Your Own Life Show and author of “Unremarkable To Extraordinary”.
Jeremy understands the podcast industry inside and out as a highly respected podcast host. Today, he shares how entrepreneurs can get booked on podcasts to share their stories.
If you’re an entrepreneur, reaching your audience and potential clients is vital. With its long-form formats and open conversations, podcasting has become a fantastic marketing tool where you can build your brand and showcase your strengths. Essentially a public relations vehicle where people can learn about you and trust you, Jeremy recommends uncovering your niche and getting in touch with shows that fit your business.
If you want to get your message out to the world, getting booked on podcasts will be incredibly valuable. Learn more about the benefits of the podcast format, getting in touch with hosts, and defining your story pitch.
Quotes
• “Podcasting is still this open format where you can talk.” (3:46-3:49 | Jeremy)
• “Podcasting is essentially a PR action for people getting to know you, like you, and trust you.” (9:19-9:24 | Jeremy)
• “As a guest, your job is to talk about what you want to talk about through the eyes that the person wants to hear it from.” (18:16-18:24 | Jeremy)
• “We're helping people with powerful messages speak directly to the people who need to hear them.” (21:07-21:11 | Jeremy)
• “Podcasting is how people can speak directly to their audience.” (25:02-25:06 | Jeremy)
Links
Resources
Download “The Seven Reasons For Not Getting Featured In Your Favorite Podcast” whitepaper: https://crushitonpodcasts.com
- https://warmupinbox.com - helps to keep your emails out of spam and promotional folders
- https://hunter.io - helps you find professional email addresses in seconds
- https://rephonic.com/ - shows you listener stats on 2.5M+ podcasts
Connect with Jeremy Slate
Website: https://www.jeremyryanslate.com/
Command Your Brand: https://commandyourbrand.com/
Book: https://getextraordinarybook.com/
Podcast:https://podcasts.apple.com/us/podcast/the-create-your-own-life-show/id1059619918
Facebook: https://www.facebook.com/Jeremyryanslate/
Instagram: https://www.instagram.com/jeremyryanslate
LinkedIn: https://www.linkedin.com/in/jeremy-ryan-slate-bb7b284a
Tiktok: https://www.tiktok.com/@jeremyryanslate
YouTube: https://www.youtube.com/c/jeremyryanslatebiz
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“When we're in the survival state for 70% of our adult life, on average, it's fight, flight, freeze, fight, flight, freeze all the time,” explains Dr. Eugene Choi, Pharm D. BCPS, Filmmaker, Author, and Podcaster. A sought-after transformational mindset coach, Dr. Eugene is on a mission to help leaders operate at their highest levels. Today, Dr. Eugene shares the neuroscience behind decision-making and how to activate the executive part of our brains.
Whether we suffer from habitual fight, flight, or freeze responses – every person is somewhat impaired due to our reactive nature. Although we may subconsciously believe we are consistently in danger and want to protect ourselves, we simultaneously hinder our ability to get what we want. By training our brains to remain calm and learning to step back and view our situations objectively, we can access more creativity and successful decision-making skills.
The possibilities are endless when we can get ourselves out of survival mode. Learn more about how our minds process stress, common mentality mistakes of business leaders, and why we need to take ownership of our outside responses.
Quotes
• “Our brain is in this reactive mode without thinking. Not because your life is in danger, but because of the number of emotions we experience daily that are frankly uncomfortable.” (4:21-4:33 | Dr. Eugene)
• “If we're in the survival state for more or less about 70% of our adult life, on average, it's fight, flight, freeze, fight, flight, freeze all the time.” (9:14-9:22 | Dr. Eugene)
• “The good news is just how you can go to the gym and get stronger with your muscles, we can exercise our brains to improve and rewire the parts that are not serving us.” (18:36-18:47 | Dr. Eugene)
• “Once you're willing, then you're willing to take ownership. And when you're willing to take ownership, you're willing to get yourself the very thing you need to get to where you need to go.” (21:21-21:34 | Dr. Eugene)
• “When you enter an executive state, you're going to look at both the outside and inside. But in survival mode, you're only stuck on the outside, and that's disempowering.” (25:59-26:06 | Dr. Eugene)
FREE TRAINING: How to Activate Your Brain’s Superpowers A science-backed approach to discover your passion, find your purpose and transform your life:https://destinyhacks.co/ Connect with Dr. Eugene Choi
Website: https://destinyhacks.co/
Instagram: https://www.instagram.com/eugenekchoi/
LinkedIn: https://www.linkedin.com/in/eugenekchoi/
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“When you get somebody to share their deepest desires and their “why,” that's powerful,” explains Ryan Koral, documentary filmmaker, podcaster, and educator.
As the prolific founder of Tell Studios, Ryan understands the importance of video storytelling. In today’s episode, Ryan shares his insights into what others can do to tell more compelling stories and get the “yes” they are looking to get from their audience.
Ryan understands it’s challenging to get in front of a camera and share your passions. However, your story will differentiate you from others. If you can get out of your comfort zone and stand by your message, you will get the clients you need to succeed.
Although it’s hard to market yourself and potentially get a “no,” it’s about finding the people who say YES will help you achieve your goals.
With any business, learning to create gripping videos is critical. Learn more about what makes a narrative powerful, why your message matters, and how to get out of your own way.
Quotes
• “When you get somebody sharing their deepest desires and their “why,” that's powerful and super compelling.” (3:59-4:06 | Ryan)
• “Wherever I go, I'm selling something… because I believe in many different things.” (6:26-6:30 | Ryan)
• “Moral of the story is that we just care too much about ourselves, we forget about the importance of our message.” (7:41-7:49 | Ryan)
• “Your story is incredibly important. That's your differentiator. That's the piece that’s authentically you.” (12:03-12:08 | Ryan)
• “When you're selling something, you’ve got your sales funnel. You've got the top of the funnel, middle of the funnel, and bottom of the funnel. And there’s a place for videos in each step.” (16:31-16:40 | Ryan)
Links
Download Resource
Download the Secret Formula to Sales-Boosting Short FAQ Videos
Connect With Ryan Koral
Facebook:https://facebook.com/ryankoral
Instagram: https://instagram.com/ryankoral
Linkedin: https://linkedin.com/in/ryankoral
Youtube: https://www.youtube.com/c/GrowYourVideoBusiness
Tell Studios:
Website: https://www.tellstudios.com/
Facebook: https://facebook.com/tellstudios
Instagram: https://instagram.com/tellstudios
Youtube: https://www.youtube.com/c/StudioSherpas
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“It's all about who we're becoming. Not necessarily the destination,” explains Billy Sticker, speaker and marketing consultant. When host Uli first met Billy, he was known as “the man that figured out how to only work five hours a week while running a seven-figure agency.”
Successful in his life, Billy spends his time coaching clients, hosting his podcast, The Blessed Entrepreneur, and being with his family.
According to Billy, we must first figure out what we want in life and become that person before that can happen.
We also need to take action to get closer and closer to our goals every day to make sure we stay on track. Although the journey may be slow, the main thing is to remember that it is not speed that matters but keeping your eyes on the road ahead.
Once you figure out how to be successful, you can replicate that repeatedly. Learn more about Billy’s DEA framework, becoming a doer, and the confidence boost of having proof.
Quotes
• “We have to think about what it is we want in life. And then we must start becoming that person before we can do that.” (3:35-3:47 | Billy)
• “It's all about who we're becoming. Not necessarily the destination.” (4:32-4:38 | Billy)
• “You've got to wake up every day and do something to get closer to your goal. The road you're on is more important than how fast you're going.” (8:47-9:00 | Billy)
• “People may be going faster than you, but you will eventually get there as long as you don't get off the road.” (9:13-9:21 | Billy)
• “The more proof you have, the easier it is to get more and more clients.” (12:02-12:08 | Billy)
Links
Connect with Billy Sticker
Website: https://billysticker.com
Facebook: https://www.facebook.com/billysticker
Book: The Blessed Entrepreneur (Book)
Podcast: The Blessed Entrepreneur (Podcast)
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“Flow is a state. And it's a journey that we like to be on, regardless of the outcome,” explains Dr. Lara Salyer, a Functional Medicine Doctor, Public Speaker, and Author. With expertise in flow state, Dr. Lara speaks worldwide to teach health care professionals how to eradicate burnout and reclaim autonomy. Dr. Lara, a trailblazer in her own right, encourages health entrepreneurs to think outside the box and improve happiness for all.
As children, we naturally get into a flow state and enjoy doing things, regardless of the outcome. As we age, we lose our sense of play and struggle to do our work or hobbies. If we learn to get into our own flow rhythm and optimize our daily behaviors, we can compress our workdays and accomplish more. Ultimately, flow is about discovering what works best for you to get the most satisfying results.
When it comes to neuroscience, it’s best to go with the “flow.” Learn more about the neurochemical transition from childhood to adulthood, dealing with flow blockers, and rekindling your inner spark.
Quotes
• “If you learn how to get into the cadence of flow, optimize your rituals, and know your body and boundaries, you can compress your workday in a shorter time and get more done.” (5:37-5:49 | Dr. Lara)
• “Flow is a state. And it's a journey that we like to be on, regardless of the outcome.” (7:35-7:40 | Dr. Lara)
• “Flow is a consistent process. If you invite it and sit with it, some days, you might create a lot. Other days, you might create nothing. But it's that consistency that builds your process.” (15:46-15:57 | Dr. Lara)
• “Creativity every day is a skill that does get easier and faster, and you become more confident because you're just playing, and we've forgotten that lost art of play and need to bring it back.” (17:35-17:46 | Dr. Lara)
• “Look for those tiny moments where you can bring that Aha back in and feel excited about your day. And it may not fix your whole life or your situation, but if more of us are aware of this and apply these principles, I believe we can change the future of medicine.” (22:07-22:21 | Dr. Lara)
Links
Connect with Dr. Lara Salyer
Instagram: https://instagram.com/drlarasalyer
Facebook: https://facebook.com/drlarasalyer
Linked-In: https://www.linkedin.com/in/drlarasalyer/
TikTok: https://www.tiktok.com/@creativity.doctor
Website: https://drlarasalyer.com
Podcast: https://open.spotify.com/show/7d96T0XY32NxEefslXhLNo?si=28a4865894334dfa&nd=1
Catalyst Kit:
https://rightbrainrescue.com/p/catalyst_kit
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“In any diagnosis or treatment plan, it's about you. And it can be done when you take full responsibility for it,” explains JR Burgess, best-selling author, and international speaker. JR has been integral in starting and expanding integrated models of care in more than 100 clinics worldwide. Coming from a place of deep awareness, he strives to empower medical leaders and patients to co-create their health plans to impact the way healthcare is delivered around the world.
When JR speaks at medical conferences, he notices that everyone is at odds with each other. Surgeons distrust MDs, family doctors believe that functional medicine is voodoo, and so forth. However, JR sees the value in many different treatments depending on the needs of the individual. Ultimately, medical professionals need to forgo their ego and support what best suits their patient's health.
Although doctors are essential guides, we must transfer the power back to our patients to better their health. Learn more about the problems with healthcare, JR’s four options, and the benefits of medical collaboration.
Quotes
• “In any diagnosis or treatment plan, it's about you. And it can’t be done unless you take full responsibility for it.” (4:23-4:33 | JR)
• “People don't like to be sold. They like to be told the truth. They like what we call in health care, informed consent, otherwise known as all of their options. And they want to see people who have had success.” (10:06-10:18 | JR)
• “I want to get to know you, learn what you've tried, and put you on the right path that will make the biggest difference in your life.” (12:29-12:38 | JR)
• “Optimal health is learning and growing, and it doesn't end. It's just what's next once you've solved the challenge in front of you now.” (20:36-20:45 | JR)
Connect with JR Burgess:
Website | https://jrburgessconsulting.com
Website | https://healthovators.com
Facebook | https://www.facebook.com/jr.burgess.56
LinkedIn | https://www.linkedin.com/in/jr-burgess-36908846/
EXTRA RESOURCES The Influential Doctor is the marketing and sales playbook for physicians and wellness professionals who want to make a greater impact and increase their income through cash-pay services and recurring income models. Grab your free copy at:
https://jrburgess.securechkout.com/influential-doctor
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“We speak and create our reality every day,” explains Majeed Mogharreban, two-time international best-selling author and TEDx speaker. The founder of the Expert Speaker Institute, the premier resource for experts to grow their business with public speaking, Majeed demonstrates that the most influential entrepreneurs have the power of words. In today’s episode, Majeed shares the secret to his success and the impact of storytelling.
Majeed explains that effective leaders use stories to direct their followers’ imaginations. By telling the story in the present tense and using dialogue, you can help your audience visualize the scene and connect to your message. How we speak gives us credibility, allowing others to follow us on the visceral journey we want them to take. Through Majeed’s critical storytelling tips, you can grow your business and influence the world to change for the better.
The words we speak create our reality, and that’s the magic of words. Learn more about Majeed’s illuminating TikTok course, his three types of stories, and how to become an expert speaker.
Quotes
• “We speak and create our reality every day.” (2:47-2:50 | Majeed)
• “We all have the opportunity to be mindful when speaking by choosing our words intentionally.” (5:21-5:28 | Majeed)
• “It's my understanding that our mind thinks in stories and pictures.” (7:20-7:27 | Majeed)
• “Your greatest leadership tool is your followers' imagination. You can direct their imagination through stories.” (9:12-9:19 | Majeed)
• “Anybody who has a service they offer needs to show that they can relate to the humble beginnings and that they've overcome the obstacle to get to their Pleasure Island.” (16:29-16:37 | Majeed)
Connect With Majeed Mogharreban
LinkedIn: https://www.linkedin.com/in/majeedmogharreban/
Facebook: https://www.facebook.com/majeedlikemagic
Instagram: https://www.instagram.com/majeedmogharreban/
Tiktok: https://tiktok.com/@expertspeaker
Podcast: https://podcasts.apple.com/ca/podcast/expert-speaker-podcast/id1457732846
Website: https://expertspeaker.com
Download your free copy of Majeed Mogharreban’s “Expert Speaker” book with the 5 steps to grow your business with public speaking: https://majeed-mogharreban.mykajabi.com/expert-speaker-ebook
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
“Whether you recognize it or not, everybody sells all the time,” explains host Dr. Uli Iserloh. Welcome to Getting To YES, where leaders from all walks of life discuss successful ways to influence others to live their best lives. Using his neurobiology background, Dr. Uli breaks down how the mind works and what it takes to get a “yes.”
To get a yes, you must do two things: say the right things and say them consistently. With these actions, you can work through people’s distrust and highlight how what you’re promoting will improve their lives. Ultimately, by understanding how the brain works in decision-making, you can help others achieve their goals, including yourself.
If you’re persuasive, it’s easy for people to say yes to what you’re promoting. Learn more about Dr. Uli’s transition into marketing, how the subconscious brain works, and the ways we all sell in our everyday lives.
Quotes
•“Whether you recognize it or not, everybody sells all the time. We sell people on our ideas, our vision, our causes, products and services.” (0:08-0:19 | Uli)
•“Persuasive people don't sell; they create favorable buying conditions.” (3:22-3:27| Uli)
•“It's about getting others to say yes to their innate potential and then taking an insight to help you achieve even greater things.” (5:54-6:03| Uli)
•“Getting to yes boils down to two things: Saying the right things and saying it consistently.” (8:21-8:27| Uli)
•“Mastering persuasion is one of the essential life skills, and certainly in business, because nothing ever happens without a yes.” (8:28-8:37| Uli)
Links
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase the visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/
If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing