Let's Talk Revenue Marketing: Recent Episodes
Revenue Marketing Alliance
In this episode, our host Eve Chen is joined by David Cyrus, Head of APAC Marketing at Staffbase to talk all about AI applications in the B2B marketing world.
They explore:
- Recent studies and trends they have seen around generative AI in marketing
- Benefits of applying AI in marketing
- Capital investment in AI
- The ROI of adopting AI into your revenue generation efforts
- Opportunities for using AI
And a whole lot more...
Doing more with less has become a harsh reality for many marketers in the current economic climate. Budgets are tightening, yet the pressure to drive results remains.
In this episode, host Paul Sweeney and guest Austin Beveridge, Head of Marketing at Arc Technologies, dig into how revenue marketers can optimize their paid media spend when funds are limited.
Whether you're operating with a shoestring budget or just looking to get more bang for your buck, you'll take away actionable tips to refine your media strategy.
Want more expertise from Austin? He's a speaker at Revenue Marketing Summit, San Francisco in Sept 2023! Grab your brochure here.
In this power-packed installment, your host Paul Sweeney, and guest Rodolfo Yiu, Head of Demand Generation at Recharge, delve into the art of fostering better relationships with the sales team.
Get ready to unlock the secrets behind key inbound and outbound metrics that fuel revenue growth, discover the KPIs that drive success, learn how sales can supercharge revenue marketing, and a whole lot more.
Want expertise more from Rodolfo? He's a speaker at Revenue Marketing Summit, San Francisco in Sept 2023! Grab your brochure here.
In the first part of this two part series, Eve Chen and Ryan Boh discuss the emergence of generative AI, the ethics and implications this brings, and machine generated content.
Trigger warning: Today's episode briefly touches upon suicide and, in more detail, the manipulative effects of AI. If you feel this content may be distressing, we encourage you to prioritize your well-being and consider skipping this episode.
For those still tuning in, let’s get started.
In our recent State of Revenue Marketing 2022 report, we found that 88.9% of participants have a content role within their organization. But according to CMI content marketing research, only 42% of B2B marketers believe their content is effective.
So it seems that B2B marketers still haven’t cracked the code when it comes to developing effective content marketing. Fortunately, in today’s episode, our host Eve Chen is joined by content marketing expert Lauren Wallett to explore some new developments in the content marketing space.
With so much economic and market volatility at the moment, it's more important than ever to have a solid plan in place for keeping your existing customers engaged, satisfied, and loyal.
In this episode, we're tackling one of the most pressing challenges facing businesses today: customer retention. Join our host, Eve Chen, as she sits down with senior executive and consultant, Jennifer Arnold, to discuss the latest customer retention strategies and tactics.
As companies continue to adopt ABM as a key component of their growth strategy, it's important to understand how to tailor your approach to the specific needs and nuances of your target market.
In this episode, our host Paul Sweeney sits down with James Mollard, an expert in account-based marketing, to discuss the unique challenges and opportunities of ABM in the SaaS and Enterprise tech space.
In our State of Revenue Marketing 2022 report, we found that only half of the participating companies reached their revenue goals. But if revenue generation is critical for the survival and health of a company, why are we seeing the above statistics? That’s what we’re addressing in this episode.
Eve Chen is joined by Bernadette McClelland, an expert coach who specializes in personalized and effective messaging, to discuss building a revenue engine.
We all know what a powerful strategic approach ABM is, but implementing a successful ABM program at scale is not an easy task. In this episode of Let's Talk Revenue Marketing, Eve Chen talks to Senior Program Manager, Dan Cafiero, delving into his expert insights into putting together an ABM program.
Marketing needs to modernize a specific set of capabilities and mindsets, especially with the recent waves of mass sackings from Big Tech. In this episode of Let's Talk Revenue Marketing, Eve Chen is joined by Strategic Marketer Jacqui Olver to discuss these in-demand skills.
Is branding still important in this era of revenue marketing? How can it add value to a business? That's the topic for this episode of Let's Talk Revenue Marketing with host Eve Chen and Brand Marketer Nicole Papoutsis.
How do you create a winning company culture at your organization? That’s what we tackle in this episode of Let’s Talk Revenue Marketing. Eve Chen is joined by CEO Dan Bruder to outline how culture can drive optimal revenue performance.