Bee to Bee: A B2B Marketing Podcast

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In this episode of Bee to Bee: A B2B Marketing Podcast, hosts Mae and Issa delve into the most impactful trends shaping B2B marketing in 2024. From leveraging LinkedIn's organic opportunities to harnessing the power of AI, we explore how these trends are transforming the way we do marketing.

Listen now to hear:

LinkedIn for Organic Opportunities
EEAT Content (Expertise, Experience, Authority, Trust)
CRM and Marketing Automation
Personalization
AI in Marketing

Want to learn more about Beeline? Visit us at www.beeline.com.ph

Links and Resources:

For the latest B2B Marketing resources, tips, and tricks, visit our website: www.beeline.com.ph/
To listen to our other episodes, click here: https://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59
To schedule a consultation, click here:

https://engage.beeline.com.ph/meetings/ellji * To send us any feedback, comments, and suggestions, click here: consult@beeline.com.ph

--- Send in a voice message: https://podcasters.spotify.com/pod/show/bee-to-bee/message

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In this episode, Mae and Issa talk about leadership, building a business, and maintaining a vibrant hybrid work environment with guest hosts Jolina and Jak Kahn of KahnDo Consulting.

Listen now to hear:

Finding our niche: Starting Beeline (1:23)
Culture and values for hybrid work (7:00)
Espousing empathic marketing (13:30)
Is maintaining diversity a challenge? (16:19)
Advice for aspiring business leaders (19:07)

Want to learn more about Beeline? Visit us at www.beeline.com.ph

Links and Resources:

For the latest B2B Marketing resources, tips,and tricks, visit our website: www.beeline.com.ph/
To listen to our other episodes, click here: https://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59
To schedule a consultation, click here: https://calendly.com/chinggay/30mins
To send us any feedback, comments, andsuggestions, click here: consult@beeline.com.ph

--- Send in a voice message: https://podcasters.spotify.com/pod/show/bee-to-bee/message

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In this episode, Issa and Mae talk about the common mistakes B2B marketers make when they are planning and executing their content marketing strategies. Kae Chida, Beeline’s Content and Inbound Marketing Group Lead, joins the discussion and shares her insights on the topic.

Listen now to hear:

Why Content Marketing is essential in B2B
Quantity vs. Quality: Why generate content in the first place? What is quality content?
Common Mistakes in Content Marketing
The lost art of Storytelling
Sticking with the same content formats
Not measuring content performance
Best Practices in Content Marketing

Need help creating B2B Content? Book a consultation with us here!

Links and Resources:

For the latest B2B Content Marketing, resources, tips, and tricks visit our website: www.beeline.com.ph/content-creation
To listen to our other episodes, click here: https://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59
To schedule a consultation, click here: https://calendly.com/chinggay/30mins
To send us any feedback, comments, and suggestions, click here: consult@beeline.com.ph

Send in a voice message: https://podcasters.spotify.com/pod/show/bee-to-bee/message

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In this episode, Issa and Mae discuss how B2B organizations can best use the Meta advertising platform with special guest, Chay Saputil, Chimes’ Founder and Chief Digital Officer and Meta’s former Head of Industry.

Listen now to hear:

Changes in digital marketing
Should B2B marketers invest in Meta ads?
Best practices in targeting customers
Things that matter: Frequency, Content, and Creative
Videos vs. Static on Facebook – which performs better?

Want to know if digital advertising can help you get leads? Book a consultation with us here!

Links and Resources:

For the latest B2B Marketing Content, resources, tips, and tricks visit our website: www.beeline.com.ph
To listen to our other episodes, click here: https://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59
To schedule a consultation, click here: https://calendly.com/chinggay/30mins
To send us any feedback, comments, and suggestions, click here: consult@beeline.com.ph

--- Send in a voice message: https://podcasters.spotify.com/pod/show/bee-to-bee/message

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In this episode, Issa and Mae discuss how outsourcing marketing can benefit companies with limited manpower and resources.

Listen now to hear:

The challenges of having to do marketing without a marketing headcount (01:32)
The many ways a company can outsource (04:27)
Outsourcing to an agency vs. a freelancer (09:00)
The ideal scenario (13:59)

Do you want to outsource your marketing to a team of experts? Book a consultation with us here!

Links and Resources:

· For the latest B2B Marketing Content, resources, tips, and tricks visit our website: www.beeline.com.ph

· To listen to our other episodes, click here: https://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59

· To schedule a consultation, click here: https://calendly.com/chinggay/30mins

· To send us any feedback, comments, and suggestions, click here: consult@beeline.com.ph

--- Send in a voice message: https://anchor.fm/bee-to-bee/message

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Joining us for this episode is veteran B2B marketer Renzo Belardo, currently Vice President for Integrated Marketing of Sprout Solutions. Renzo shared with us some best practices he’s been implementing to ensure complete sales and marketing alignment.

Listen now to hear:

The definition of Connected Sales and Marketing and why it’s vital in B2B (03:40)
Aligning sales and marketing (06:09)
Defining a lead (09:14)
Content for every stage of the sales cycle (13:02)
Creating content for sales (21:07)
The feedback loop (25:45)

Do you need help aligning your sales and marketing strategies? Book a consultation with us here!

Links and Resources:

For the latest B2B Marketing Content, resources, tips, and tricks visit our website: www.beeline.com.ph
To listen to our other episodes, click here: https://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59
To schedule a consultation, click here: https://calendly.com/chinggay/30mins
To send us any feedback, comments, and suggestions, click here: consult@beeline.com.ph

--- Send in a voice message: https://anchor.fm/bee-to-bee/message

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In this episode, Issa and Mae discuss the marketing fundamentals you need to put in place before launching new marketing campaigns. Discover the three key steps you should take to establish a solid marketing foundation.

Listen now to hear:

Step 1: Articulating your Value Proposition (01:40)
Discover how Mae and Issa put together Beeline’s Unique Selling Proposition (02:40)
Preparing your Elevator Pitch (08:30)
Step 2: Building your Brand Identity (10:53)
Take a closer look at your website (15:27)
Step 3: Mapping out your Customer Journey (18:38)
Putting together your content plan (25:44)
Engaging your customers, even after sales (27:28)

Do you need help putting together your company’s marketing foundation? Book a consultation with us here!

Links and Resources:

For the latest B2B Marketing Content, resources, tips, and tricks, visit our website: www.beeline.com.ph
To listen to our first B2B episode on empathy, click here (add URL)
To schedule a consultation, click here: https://calendly.com/chinggay/30mins
To send us any feedback, comments, and suggestions, click here: consult@beeline.com.ph

--- Send in a voice message: https://anchor.fm/bee-to-bee/message

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In Bee to Bee’s pilot episode, Issa and Mae talk about customer personas and the role of empathy in creating successful B2B marketing campaigns.

🐝 Learn more about B2B Marketing, Beeline and our services by visiting our website

🐝 Connect with Issa here, connect with Mae here

🐝 Connect with Beeline on LinkedIn

🐝 Follow us on Facebook

🐝 Email us at consult@beeline.com.ph

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Bee to Bee: A B2B Marketing Podcast: Recent Episodes

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