MAKING IT TO MARKET - WITH DAHLIA KELADA: Recent Episodes
Making it to Market - Dahlia Kelada
On the "Making it to Market" podcast, we discuss everything about brand inception and product/service creation through to commercialization. Industry experts and business owners are invited to share their insights and best practices related to business planning, legal and regulatory considerations, manufacturing, supply chain, marketing, merchandising, B2B buyer methodology and B2C consumer psychology.
Well, we’re back again with Jody Schilleci. He is the attorney that you need to know. He is the expert on cannabis and CBD regulation, and all things supplements, food and drinks, and topicals.
Anyway, so you’ve got to check out episodes 23, 24 and 25, because Jody shares his insights on all these things, and man, have I learned a lot! I decided to pull this out as its own separate bonus episode; because well, it’s just important and necessary that we have this discussion. Because it’s all things intellectual property, patentability, reverse engineering. What happens if someone steals your intellectual property?
Guest: Joseph (Jody) Schilleci, Owner/Attorney Schilleci & Tortorici, P.C.
Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com
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Copyright 2023 Making it to Market - Dahlia Kelada
Are you in the hemp and cbd industry or a consumer of these products? In today’s episode, we’ll get some input from a cbd and hemp attorney who will answer some of your burning questions. Such as, how are the products that I’m making categorized and regulated according to the FDA? How can the pharmaceutical approved drug Epidiolex affect my cbd business? Are the products I’m making fit into the dietary supplement category?
We’ll get all those questions answered and more. This episode is part of a 3-part series, you’ll want to check them all out.
Today’s guest is an attorney who has represented businesses for over 20 years in the dietary supplement, cbd/hemp, food/beverage, cosmetics and health and fitness industries.
Guest: Joseph (Jody) Schilleci, Owner/Attorney Schilleci & Tortorici, P.C.
Musical Guest: Faith Lee
Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com
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Sponsor: Salve Naturals
Are you considering creating or selling supplements? Today’s episode is the second episode in a 3-part series, you’ll want to hear them all. We’re back with Joseph, aka Jody Schilleci, an attorney who specializes in dietary supplements, CBD/hemp, food/beverage, cosmetics and health and fitness industries.
Today Jody will share some insights into things you probably haven’t heard about yet. He’ll answer questions like … How do you start a private label supplement brand? What products are classified as dietary supplements? And, what claims can I make? What are structure function claims? You’ve heard about FDA but should you consider the Federal Trade Commission? Do you need to conduct clinical trials? Can you leverage someone elses’ clinical data? Do manufacturers have responsibility on other people’s claims made to a product? Product endorsements.
Guest: Joseph (Jody) Schilleci, Owner/Attorney Schilleci & Tortorici, P.C.
Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com
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Host: Dahlia Kelada
Copyright 2023 Making it to Market - Dahlia Kelada
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Sponsor: Salve Naturals
Sponsor: Wellevate.me/dahlia-kelada
Looking for Guests & Artists
Are you thinking about creating supplements in the form of food or drink? Today’s episode is the last episode in a 3-part series. If you missed the first two, I highly recommend you go back to check them out. I’m back with Jody Schilleci, an attorney who specializes in dietary supplements, cbd/hemp, food/beverage, cosmetics and health and fitness industries.
In this episode, we discuss supplements in the form of food and drinks, including energy drinks and CBD drinks. Jody shares insights into the FDA process for new-dietary ingredients, as well as adulterated and illegal food additives. We also discuss supplement facts vs food facts and labeling. We also talk about false advertising related to sugar and calorie count.
Guest: Joseph (Jody) Schilleci, Owner/Attorney Schilleci & Tortorici, P.C.
Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com
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Host: Dahlia Kelada
Copyright 2023 Making it to Market - Dahlia Kelada
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Looking for Guests & Artists
Sponsor: Wellevate.me/dahlia-kelada
Sponsor: Salve Naturals
[Description]
Guest: Dahlia Kelada
Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com
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Copyright 2023 Making it to Market - Dahlia Kelada
To make or not to make ... that is the question. When is it the right time to outsource manufacturing? Kaurina's Kulfi CEO, Aman Singh explains the drivers for his decision.
Guest: Aman Singh, Kaurina's Kulfi
Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com
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Are you thinking of getting the help of a distributor to get faster and wider distribution of your brand? When is it the right time to get a broker/distributor involved? How do you choose one? Kaurina's Kulfi CEO, Aman Singh explains how he made the decision.
Guest: Aman Singh, Kaurina's Kulfi
Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com
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Boy are we in for a treat with this episode. Today you’ll be hearing a real story of immigrants pursuing the American dream, and how an electrical engineering graduate and his family took his mother’s popular original kulfi recipe (that’s Indian style ice cream) from the home kitchen to Costco, Whole Foods, HEB and beyond.
Our guest today is co-founder and CEO of Kaurina’s Kulfi out of Dallas. This show is his family’s story on how it all happened, his lessons learned and advice to other entrepreneurs. Two bonus episodes will follow with his advice on working with brokers, and deciding when and how to work with copackers!
Guest: Aman Singh, Kaurina's Kulfi
Musical Guest: Faith Lee, "In My Head"
Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com
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We're back again with PhD behavioral neuroscientist, Michelle Niedziela. She is an expert at psychology, neuropsychology and consumer science. Last time she was on the show, she shared her experience working for Mars Chocolates and Johnson & Johnson's R&D teams doing consumer research. She also shared how electroencephalograms work, that's the EEG brain scans and how they use them during consumer research. So excited to talk about emotions and taste and smell, and all how all those experiences can drive consumer behavior.
Failure is not getting that second purchase.
PepsiChallenge #virtualcocktail #brandcolors #colortheory #focusgroups #emotions #decisionmaking #consumerbehavior #neuroscience #decisionmaking #socialmediamarketing #consumerpsychology #psychology
Guest: Michelle Niedziela
VP of Research & Innovation at HCD Research
Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com
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Host: Dahlia Kelada
Copyright 2023 Making it to Market - Dahlia Kelada
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Sponsor: Wellevate.me/dahlia-kelada
Sponsor: Salve Naturals
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Have you ever wondered how psychology and biology affect consumer decisions? Are you curious about what’s involved in conducting consumer research? Well if you are, this is the show for you, because today we're talking with a behavioral neuroscientist as she unpacks how neuroscience and psychology play a role in consumer perception.
Guest: Michelle Niedziela
VP of Research & Innovation at HCD Research
Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com
Sponsor: Salve Naturals
Sponsor: Wellevate.me/dahlia-kelada
Show Website
Host: Dahlia Kelada
Copyright 2023 Making it to Market - Dahlia Kelada
Mentioned in this episode:
Sponsor: Salve Naturals
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Be our guest! makingittomarket.com/guest$ Support the show: @dahliakelada Venmo
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Sponsor: Wellevate.me/dahlia-kelada
In the last episode we met James Stephens of Sinful Beverages and IronLight LLC, where he gave us an introduction to biomimicry of natural flavors and fragrance.
In this episode, James and I discuss a few hot topics like artificial intelligence, natural vs organic vs genetically modified ingredients.
He’ll drop in some insights about functional trends in developing both consumable and topical products. We'll get the question answered, "Do consumers really associate value with the sensation they experience with your product?"
Guest: James Stephens, Microbiologist, Biomimicry Chemist & Engineer
Sinful Beverages an Iron Light LLC
Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com
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Host: Dahlia Kelada
Copyright 2023 Making it to Market - Dahlia Kelada
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Sponsor: Wellevate.me/dahlia-kelada
Sponsor: Salve Naturals
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Have you ever wondered how flavors and fragrances are made? Are artificial flavors safe to eat? Should we be concerned about essential oils? Today, we'll be peeking into the mind of a microbiologist and chemist as he explains the good, bad and ugly about flavors and fragrance. Guest: https://www.linkedin.com/in/jimmysb1/ (James Stephens), Microbiologist, Biomimicry Chemist & Engineer https://drinksinful.com/ (Sinful Beverages )an Iron Light LLC Musical Guest: https://open.spotify.com/track/5f1QozSQkbkwDyiMO7Q2H1?si=1abda4b379344385&nd=1 (Sabrii) "Deserve a Little More" Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com Transcript https://makingittomarket.captivate.fm/sponsor (Support the Show!) https://makingittomarket.com (Show Website) Host: Dahlia Kelada Copyright 2022 Making it to Market - Dahlia Kelada Mentioned in this episode: https://makingittomarket.captivate.fm/wellevate (Sponsor: Wellevate.me/dahlia-kelada) https://makingittomarket.captivate.fm/salve (Sponsor: Salve Naturals) Support the Show Be our guest! makingittomarket.com/guest
$ Support the show: @dahliakelada Venmo https://makingittomarket.captivate.fm/sponsor (Support the Show!)
Comments or Questions? Call or Text 832-800-2144 or dahlia@makingittomarket.com Transcript https://makingittomarket.captivate.fm/sponsor (Support the Show!) https://makingittomarket.com (Show Website) Host: Dahlia Kelada Copyright 2022 Making it to Market - Dahlia Kelada
This is a very different episode, in each of the episodes in season 1, you’ll see me ask the guest about overcoming rejection. I wanted to wrap up this season by having a very vulnerable and deep discussion about humanness and mental health around overcoming rejection. While rejection is a very common experience among entrepreneurs, this conversation will apply not only in your personal life, but also as you move forward on your professional journey. What better expert can we have on the show to talk about rejection than a recovered addict. I wanted to take my time with this topic, so instead of one episode, I broke it into two. Today’s guest is a Grateful recovered compulsive gambler and alcoholic. He has been sober from alcohol for over 25 years, and has gone more than 22 years without gambling. He’s also been through 7 years of therapy, and is now a motivational speaker, author, podcaster, and recovery coach - talking about recovery, healing, emotional intelligence and life. You’ll find him speaking at recovery centers, middle and high schools, universities and corporations. Our guest has taken the principles of the 12 steps of recovery and turned them into the 12 steps of living your best life. Guest: https://www.linkedin.com/in/hugo-vrsalovic-2a1124 (Hugo V), Motivational Speaker, Author, Podcaster, Recovery Coach https://my.captivate.fm/www.lifeiswonderful.love (www.lifeiswonderful.love) The 12 Steps Explained course is now available for purchase. People can Recover faster, Work The Steps quicker and Gain Emotional Intelligence. https://lifeiswonderful-love.mykajabi.com/store (https://lifeiswonderful-love.mykajabi.com/store) Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com Transcript https://makingittomarket.captivate.fm/sponsor (Support the Show!) https://makingittomarket.com (Show Website) Host: https://www.linkedin.com/in/dahlia-kelada-7b68891 (Dahlia Kelada) Copyright 2022 Making it to Market - Dahlia Kelada Mentioned in this episode: https://makingittomarket.captivate.fm/salve (Sponsor: Salve Naturals) https://makingittomarket.captivate.fm/wellevate (Sponsor: Wellevate.me/dahlia-kelada) Looking for Guests & Artists
This is a very different episode, in each of the episodes in season 1, you’ll see me ask the guest about overcoming rejection. I wanted to wrap up this season by having a very vulnerable and deep discussion about humanness and mental health around overcoming rejection. While rejection is a very common experience among entrepreneurs, this conversation will apply not only in your personal life, but also as you move forward on your professional journey. What better expert can we have on the show to talk about rejection than a recovered addict. I wanted to take my time with this topic, so instead of one episode, I broke it into two. Today’s guest is a Grateful recovered compulsive gambler and alcoholic. He has been sober from alcohol for over 25 years, and has gone more than 22 years without gambling. He’s also been through 7 years of therapy, and is now a motivational speaker, author, podcaster, and recovery coach - talking about recovery, healing, emotional intelligence and life. You’ll find him speaking at recovery centers, middle and high schools, universities and corporations. Our guest has taken the principles of the 12 steps of recovery and turned them into the 12 steps of living your best life. Guest: https://www.linkedin.com/in/hugo-vrsalovic-2a1124 (Hugo V), Motivational Speaker, Author, Podcaster, Recovery Coach www.lifeiswonderful.love The 12 Steps Explained course is now available for purchase. People can Recover faster, Work The Steps quicker and Gain Emotional Intelligence. https://lifeiswonderful-love.mykajabi.com/store (https://lifeiswonderful-love.mykajabi.com/store)
Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com Transcript https://makingittomarket.captivate.fm/sponsor (Support the Show!) https://makingittomarket.com (Show Website) Host: https://www.linkedin.com/in/dahlia-kelada-7b68891 (Dahlia Kelada) Copyright 2022 Making it to Market - Dahlia Kelada Mentioned in this episode: https://makingittomarket.captivate.fm/salve (Sponsor: Salve Naturals) Looking for Guests & Artists https://makingittomarket.captivate.fm/wellevate (Sponsor: Wellevate.me/dahlia-kelada)
Do you ever experience a rapid heart beat or ever get choked up right before giving a presentation? What do you do to overcome that anxiety? In the last episode, we talked about building confidence through body language. We're back again with Kevin Paylow, President of Deliberate Consulting, he is a corporate storyteller and speaker coach extraordinaire. This is the last episode in our 4 part series for Making the Pitch through Storytelling. If you missed the previous episodes, you may want to go back, as these 4 episodes are sequential. There's so much to learn from Kevin, so stick around till the end. Today, we'll be discussing how to overcome anxiety. Guest: https://www.linkedin.com/in/kevinpaylow (Kevin Paylow), President https://www.deliberateconsulting.com/ (DeliberateConsulting.com) Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com Transcript https://makingittomarket.captivate.fm/sponsor (Support the Show!) https://makingittomarket.com (Show Website) Host: https://www.linkedin.com/in/dahlia-kelada-7b68891 (Dahlia Kelada) Copyright 2022 Making it to Market - Dahlia Kelada Mentioned in this episode: Looking for Guests & Artists https://makingittomarket.captivate.fm/salve (Sponsor: Salve Naturals) https://makingittomarket.captivate.fm/wellevate (Sponsor: Wellevate.me/dahlia-kelada)
We can't help, but to love the psychology around body language and the use of voice. On the last episode you learned how to customize your pitch to the right audience and began preparing your conversation while we're back again, with Kevin Paylow, President of Deliberate Consulting, he is a corporate storyteller, and speaker coach extraordinaire. This is the third episode in our four-part series for making the pitch. If you miss the previous episodes, you may want to go back as these four episodes are sequential. There's so much to learn from Kevin. So stick around till the end. Today we'll be discussing how body language is just as important, if not more than your actual slide deck. Guest: https://www.linkedin.com/in/kevinpaylow (Kevin Paylow), President https://www.deliberateconsulting.com/ (DeliberateConsulting.com) Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com Transcript https://makingittomarket.captivate.fm/sponsor (Support the Show!) https://makingittomarket.com (Show Website) Host: https://www.linkedin.com/in/dahlia-kelada-7b68891 (Dahlia Kelada) Copyright 2022 Making it to Market - Dahlia Kelada Mentioned in this episode: https://makingittomarket.captivate.fm/wellevate (Sponsor: Wellevate.me/dahlia-kelada) Looking for Guests & Artists https://makingittomarket.captivate.fm/salve (Sponsor: Salve Naturals)
Have you ever given a presentation and the listener became disengaged and disinterested? Maybe it's your delivery, maybe it's your presentation... How do you craft a presentation that will elicit fast decision making? In the last episode, we talked about how to create effective and memorable messages through storytelling. We're back again with Kevin Paylow, President of Deliberate Consulting, he is a corporate storyteller and speaker coach extraordinaire. This is the second episode in our 4 part series for Making the Pitch through Storytelling. If you missed the first one, Creating a Pitch, you may want to go back, as these 4 episodes are sequential. There's so much to learn from Kevin, so stick around till the end. Today, we'll be discussing how to customize the message to your audience, and how to plan the presentation. Guest: https://www.linkedin.com/in/kevinpaylow (Kevin Paylow), President https://www.deliberateconsulting.com/ (DeliberateConsulting.com) Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com Transcript https://makingittomarket.captivate.fm/sponsor (Support the Show!) https://makingittomarket.com (Show Website) Host: https://www.linkedin.com/in/dahlia-kelada-7b68891 (Dahlia Kelada) Copyright 2022 Making it to Market - Dahlia Kelada Mentioned in this episode: https://makingittomarket.captivate.fm/wellevate (Sponsor: Wellevate.me/dahlia-kelada) Looking for Guests & Artists https://makingittomarket.captivate.fm/salve (Sponsor: Salve Naturals)
How many sales pitches have you made? How did you know they were effective and memorable? Do you know the formula to create an impactful and deliberate pitch? This topic will be a 4 part series. You'll want to hear them in order. There's so much to learn from today's guest, so stick around so you can hear more about what's happening on the next episode. Today we'll be discussing how to drive decision and behavior through storytelling. Whether you have 5 minutes to make a pitch or an hour, you don't want to miss the key takeaways from this guest expert. Guest: https://www.linkedin.com/in/kevinpaylow (Kevin Paylow), President https://www.deliberateconsulting.com/ (DeliberateConsulting.com) Musical Guest: https://www.kimandbill.com/ (KimandBill.com) Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com Transcript https://makingittomarket.captivate.fm/sponsor (Support the Show!) https://makingittomarket.com (Show Website) Host: https://www.linkedin.com/in/dahlia-kelada-7b68891 (Dahlia Kelada) Copyright 2022 Making it to Market - Dahlia Kelada Mentioned in this episode: https://makingittomarket.captivate.fm/salve (Sponsor: Salve Naturals) Looking for Guests & Artists https://makingittomarket.captivate.fm/wellevate (Sponsor: Wellevate.me/dahlia-kelada)
We’re back again with Ragan Patterson, CEO, Business and Executive Coach of Action Coach Mid Central Texas. In the previous episode we talked about the seven keys to a winning team, and fear versus faith. Today we’re back for our fourth episode in the 4-part series to talk about why businesses fail. If you haven’t heard the first 3 episodes, I recommend you listen to those first. If you’re not sure if your businesses is on a track to fail, you must listen to this episode! You don't want to miss Ragan’s key takeaways! Guest: Ragan Patterson, CEO, Business & Executive Coach https://mctx.actioncoach.com/ (ActionCOACH Mid-Central Texas) https://www.linkedin.com/in/ragan-patterson-business-leader/ (Ragan on LinkedIn) Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com Transcript https://makingittomarket.captivate.fm/sponsor (Support the Show!) https://makingittomarket.com (Show Website) Host: https://www.linkedin.com/in/dahlia-kelada-7b68891 (Dahlia Kelada) Copyright 2022 Making it to Market - Dahlia Kelada Mentioned in this episode: https://makingittomarket.captivate.fm/wellevate (Sponsor: Wellevate.me/dahlia-kelada) https://makingittomarket.captivate.fm/salve (Sponsor: Salve Naturals) Looking for Guests & Artists
We’re back again with the very wise Ragan Patterson, CEO, Business and Executive Coach of Action Coach Mid Central Texas. In the previous episode we talked about building a company to attract the employees you want and the three types of culture. Today’s episode is really good! We’re discussing the seven keys to a winning team and fear versus faith. This episode is part of a 4-part series. You'll want to hear them in order. You don't want to miss Ragan’s key takeaways! Guest: Ragan Patterson, CEO, Business & Executive Coach https://mctx.actioncoach.com/ (ActionCOACH Mid-Central Texas) https://www.linkedin.com/in/ragan-patterson-business-leader/ (Ragan on LinkedIn) Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com Transcript https://makingittomarket.captivate.fm/sponsor (Support the Show!) https://makingittomarket.com (Show Website) Host: https://www.linkedin.com/in/dahlia-kelada-7b68891/ (Dahlia Kelada) Copyright 2022 Making it to Market - Dahlia Kelada Mentioned in this episode: https://makingittomarket.captivate.fm/salve (Sponsor: Salve Naturals) Looking for Guests & Artists https://makingittomarket.captivate.fm/wellevate (Sponsor: Wellevate.me/dahlia-kelada)
We’re back again with Ragan Patterson, CEO, Business and Executive Coach of Action Coach Mid Central Texas. In the previous episode we talked about the difference between working on your business versus in your business. In today’s episode, we’re discussing quite a few things … like the three types of business culture, the 4 aspects of business, and building your company to attract the employees you want. This episode is part of a 4-part series. You'll want to hear them in order. There's so much to learn from today's guest, so stick around so you can hear more about what's happening on the next episode. You don't want to miss Ragan’s key takeaways! Guest: Ragan Patterson, CEO, Business & Executive Coach https://mctx.actioncoach.com/ (ActionCOACH Mid-Central Texas) https://www.linkedin.com/in/ragan-patterson-business-leader/ (Ragan on LinkedIn) Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com Transcript https://makingittomarket.captivate.fm/sponsor (Support the Show!) https://makingittomarket.com (Show Website) Host: https://www.linkedin.com/in/dahlia-kelada-7b68891 (Dahlia Kelada) Copyright 2022 Making it to Market - Dahlia Kelada Mentioned in this episode: https://makingittomarket.captivate.fm/salve (Sponsor: Salve Naturals) https://makingittomarket.captivate.fm/wellevate (Sponsor: Wellevate.me/dahlia-kelada)
BONUS EPISODE: Continued discussion on why businesses fail, and working on your business versus in your business. Additional topics discussed: What's better, being a business owner or being an employee? Are you setting your business up for failure? Are you building you business to be like a franchise? Creating continuous improvement in your company. Are you training people for succession?
Guest: Ragan Patterson, CEO, Business & Executive Coach https://mctx.actioncoach.com/ (ActionCOACH Mid-Central Texas) https://www.linkedin.com/in/ragan-patterson-business-leader/ (Ragan on LinkedIn) Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com Transcript https://makingittomarket.captivate.fm/sponsor (Support the Show!) https://makingittomarket.com (Show Website) Host: https://www.linkedin.com/in/dahlia-kelada-7b68891 (Dahlia Kelada) Copyright 2022 Making it to Market - Dahlia Kelada
Are you spending countless hours working in your business, making that widget or making the sale? When was the last time you took a vacation? What happened to your business the last time you got sick? Did everything come to a complete stand still? Do you think you’ve set your business up for growth and scalability?
The next 4 episodes will be part of a series. You'll want to hear them in order. There's so much to learn from today's guest, so stick around so you can hear more about what's happening on the next episode. Today we’ll be discussing the difference between working on your business versus in your business, a concept that I became aware of only a couple of years ago. You don't want to miss the key takeaways from this guest expert. ****PLUS! Ragan shares his story of starting and stopping his award winning photography and cinematography business. Guest: Ragan Patterson, CEO, Business & Executive Coach https://mctx.actioncoach.com/ (ActionCOACH Mid-Central Texas) https://www.linkedin.com/in/ragan-patterson-business-leader/ (Ragan on LinkedIn) Musical Guest: https://open.spotify.com/track/5f1QozSQkbkwDyiMO7Q2H1?si=1abda4b379344385&nd=1 (Sabrii) Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com Transcript https://makingittomarket.captivate.fm/sponsor (Support the Show!) https://makingittomarket.com (Show Website) Host: https://www.linkedin.com/in/dahlia-kelada-7b68891/ (Dahlia Kelada) Copyright 2022 Making it to Market - Dahlia Kelada Mentioned in this episode: https://makingittomarket.captivate.fm/wellevate (Sponsor: Wellevate.me/dahlia-kelada) https://makingittomarket.captivate.fm/salve (Sponsor: Salve Naturals) Looking for Guests & Artists
We're back again with Jonathan Fisher, Chairman at BrandExtract. Last time we talked about marketing touch points, attempting to sell an ugly baby and buyer personas. Today we're talking about brand erosion, how marketing support sales and investing into your brand's advertising and marketing program. Guest: Jonathan Fisher, Chairman at BrandExtract https://bit.ly/3K07j5m (Guide to Brand Strategy) https://www.linkedin.com/in/jonathankfisher/ (Jonathan on LinkedIn) https://www.brandextract.com/Insights/ (Brand Insights) https://otter.ai/u/q3XCaFnWarBc-toUHmKjdtmwfi8 (View Show Transcript ) Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com https://makingittomarket.captivate.fm/sponsor (Support the Show!) https://makingittomarket.com (Show Website ) Host: https://www.linkedin.com/in/dahlia-kelada-7b68891 (Dahlia Kelada) Copyright 2022 Making it to Market - Dahlia Kelada Mentioned in this episode: https://makingittomarket.captivate.fm/wellevate (Sponsor: Wellevate.me/dahlia-kelada) https://makingittomarket.captivate.fm/salve (Sponsor: Salve Naturals)
Are you delivering on your brand promise and actually doing what you say you're going to do? How do you know you actually have something that people want? How many times has your customer come in contact with your brand before they buy? Today is all about marketing and branding 101. Guest: Jonathan Fisher, Chairman at BrandExtract https://bit.ly/3K07j5m (Guide to Brand Strategy) https://www.linkedin.com/in/jonathankfisher/ (Jonathan on LinkedIn) https://www.brandextract.com/Insights/ (Brand Insights) https://share.descript.com/view/VZ7fQa1qVUZ (View Show Transcript ) Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com https://makingittomarket.captivate.fm/sponsor (Support the Show!) https://makingittomarket.com (Show Website) Host: https://www.linkedin.com/in/dahlia-kelada-7b68891 (Dahlia Kelada) Copyright 2022 Making it to Market - Dahlia Kelada Mentioned in this episode: https://makingittomarket.captivate.fm/wellevate (Sponsor: Wellevate.me/dahlia-kelada) https://makingittomarket.captivate.fm/salve (Sponsor: Salve Naturals)
What happens if you start a business, then for whatever reason, you have to shut it down? What do you do next? Today we’ll be hearing the story of one entrepreneur who found herself in this exact situation. She had to rely not only on the strong relationships she’s built over time, but more so on the personal brand she has carefully cultivated. Both of which were instrumental as she successfully transitioned from a store owner to her next project, business consulting. She’ll also share some lessons learned. Guest: Sherry Eichberger, Creative Business Consultant and Owner at Central 515 https://www.central515.com/ (www.central515.com) https://central515.com/jolt-session-2/ (Jolt Session) https://www.linkedin.com/in/sherry-eichberger-8b6242119/ (Sherry on LinkedIn) Musical Guest: kimandbill.com "The Rain" https://share.descript.com/view/XfAGUgTqkwO (View Show Transcript) Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com https://makingittomarket.captivate.fm/sponsor (Support the Show!)https://makingittomarket.com ( ) https://makingittomarket.com (Show Website ) Host: https://www.linkedin.com/in/dahlia-kelada-7b68891 (Dahlia Kelada) Copyright 2022 Making it to Market - Dahlia Kelada Mentioned in this episode: https://makingittomarket.captivate.fm/salve (Sponsor: Salve Naturals) https://makingittomarket.captivate.fm/wellevate (Sponsor: Wellevate.me/dahlia-kelada)
"Making it to Market," is the podcast where we discuss everything about brand inception and product/service creation through to commercialization. On this podcast, we invite industry experts and business owners to share their insights and best practices related to business planning, legal and regulatory considerations, manufacturing, supply chain, marketing, merchandising, B2B buyer methodology and B2C consumer psychology. https://makingittomarket.captivate.fm/sponsor (Support the Show!) https://share.descript.com/view/YnixdroMeRW (Transcript) Host: Dahlia Kelada Show Website
Copyright 2022 Making it to Market - Dahlia Kelada