eCommerce Growth: Recent Episodes
Shuvo Rahman
Tips, trends, and conversations with e-commerce store owners, and other leaders across e-commerce sales and marketing will help you learn how to grow revenue faster for your business.
Hosted by Shuvo Rahman. New episodes every week.
In the third episode of eCommerce Growth Podcast S2, we had the opportunity to bring Eoghan (Owen) Ryan in conversation with Shuvo. Ryan is one of the founding members of Cullen Wayne, one of the leading leather wallet online store based in Manila. If your online business is about creative a market space for new products or services, this episode is full of practical and proven strategies for you.
3 tips from Ryan:
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Be crative and trendy with your marketing channels and strategies.
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Evolve your strategies with the change of eCommerce space.
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Focus on creating loyal customers and lowering acquisition costs.
0:00 Introduction
0:45 Journey of Wayne with CullenWayne
3:10 Strategy changes due to pandemic
4:11 Facebook marketing in early stage
5:45 TikTok content strategy of CullenWayne
7:28 Evaluating ROI
9:03 Sales strategies through Shopify
10:02 Wayne's thought on marketplace
11:09 Future strategies for CullenWayne
13:52 USP of CullenWayne
15:30 How CullenWayne is cutting costs on acquisition and increasing repeat customers
16:32 Suggestions for newcomers
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In the second episode of eCommerce Growth Podcast S2, we had the opportunity to bring Anne Leonardo in conversation with Shuvo. Anne is one of the founding members of Good Karma Bakery, one of the leading boutique bakeries based in Manila. Established since 2014, Anne with her team members have been defining the bakery industry of the country and setting a landmark through catering 1000+ unique trendy cakes per month.
If your online business is about creative a market space for new products or services, this episode is full of practical and proven strategies for you. 3 tips from Anne:
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Be resilient and persistent to survive in the world of startup and online business.
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Keep a plan in mind but make your business model flexible enough to attain maximum customer satisfaction.
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When in an industry that is built on customer purchase trends, track your sales activities regularly to figure out what works the best for you.
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We are coming back with yet another season of your favourite eCommerce podcast, eCommerce Growth by Shuvo.
In the first episode of your favourite eCommerce podcast, eCommerce Growth by Shuvo, we have the pioneer of the eCommerce industry of the growing nations of Africa, Dr. Mohamed EsFih as our guest.
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In today’s episode, we have Tawhid & Fabia, the founders of Khelo Dhaka. Khelo Dhaka is an ecommerce brand selling athleisure products. With quality & sustainability at the core of their company, Khelo Dhaka wants to build a brand that's eco friendly and serves mother nature! Tawhid and Fabia are relying on conscious branding, popup stores and channel partnerships to grow Khelo Dhaka in the upcoming days. Today, we will learn how Khelo Dhaka is growing.
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KHELO Facebook page: https://www.facebook.com/KHELODHAKA/
KHELO website: https://khelodhaka.com/
In today’s episode, we have Zain, the founder of DEFCLO. Zain brought in cloud kitchen model in the conventional fashion ecommerce industry. He partnered up with individuals and influencers to help them build a fashion brand - where they would take over the demand generation and Zain would handle the operations. Their current model focuses more on upscale customers and worked with the brand owners to grow. Today, we will learn how DEFCLO grew.
Key takeaways:
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TikTok is the next best place for any business to receive maximum traction.
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Establishing a humanised and realistic brand images can be a good strategic move for a brand. This saves a lot of time that goes after targeted marketing.
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DEFCLO Facebook page: https://www.facebook.com/defclo.official/
DEFCLO website: https://defclo.com/
In this episode, we have Atef, the founder of Gears for Ears. Atef converted his passion for music and audio devices into a business through Gears for Ears. He saw a market gap of trustworthy and quality music & audio products in Bangladesh, and built his brand around that. Their growth heavily relies on user reviews, organic traffic through SEO, and satisfied recurring customers. With unique value proposition, quality products, narrow ICP - they built a brand trusted by all the music lovers. Today, we will learn how Gears for Ears grew.
Key takeaways from the podcast:
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Ecommerce should focus on building a community with all its consumers to maintain a sustainable brand loyalty.
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As a starter, it is better for online business owners to use Shopify to build the website since it's cost efficient and easy.
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Gears for Ears Facebook page: https://www.facebook.com/gearsforears/
Gears for Ears website: https://gearsforears.com/
In today's episode, we have Saad, the founder of Beniboonon. Beniboonon sells jute products targeting a little upscale customers. To distinguish their brand, they sort of humanized their products, by giving each product a name and a background story. Their growth relies on generating demand from word of mouth and retail partnership. In the past two years, the organization has doubled its sales, has opened three outlets and still has an eCommerce that brings 70% of its sales orders. Today, we will learn how Beniboonon grew.
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Beniboonon Facebook page: https://www.facebook.com/beniboonon/
Beniboonon website: https://beniboonon.com/
In our today’s episode, we have Zainab, the founder of Amira apparel. Born British with roots divided between India and Pakistan, Zainab chose Bangladesh as her place to practice her hand at business after her graduation. Through Amira apparel, Zainab has made the female attires with that exclusive Pakistani and Indian ethnic touch accessible to the middle and higher middle class female consumer base of the country. Not only that, Amira has been providing targeted offering for all sorts of customer demographics by setting up eCommerce for the Gen Z and millennials who have little time in their hand and offline outlets for the ones who love to shop physically. Today, we will learn from Zainab what helped her in making Amira a popular name within 1.5 year.
5 key value drops:
- Customers are the biggest influencers for a brand.
- An untold technique to escalate your sales is making the customers a part of your brand.
- Marketing tactics of a brand should adapt according to the liking of a customer, not the other way round.
- Another way of making the customers a part of your brand is including the customers while taking big business decisions e.g. where to open the next outlet
- Personalization of the product according to buyer types is a great strategy.
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Amira Facebook page: https://www.facebook.com/amirabd.design/
Amira website: https://amirabd.com/
In this episode, we have Khan Jamshed, the owner of KJ clothing. After completing his graduation, Jamshed started walking in a path of entrepreneurship. He launched KJ clothing through which he made footwear and other accessories accessible to all sorts of customers. Creating products by keeping the needs of the young generation in mind - Jamshed soon made it possible to triple the sales. In episode 15, we will learn from Jamshed what helped him scale his company from 0 to this stage.
3 value drops:
- Sales of a business - be it eCommerce, social commerce or f commerce, is dependent on the ordering policies of that business. The more customer and shopping friendly your business will be, the more conversions will be happening.
- The key to making a business successful, especially in a saturated marketplace, is buying figuring out a gap between the customer expectations and reality and abridging it.
- The quickest way to build a successful business in 2022 is be choosing the Gen Z as the target customer and catering products accordingly.
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KJ clothing Facebook page: https://www.facebook.com/KJClothing/
KJ clothing website: https://wearkj.com/
In this episode, we have Alavi and Ariq, the co-founders of Stridesco. Zahia Khondoker is the other co-founder,. With the right blend of technology and critical analysis, they have built a world-class fashion brand at Bangladesh. Starting from having the website build from scratch, introducing their own streamlined and automated inventory and supply chain management system to offering the customers the quickest delivery time and trial at home delivery - Stridesco has done things differently in a lot of use cases. Today we will learn from Alavi and Ariq what made this possible.
Top 3 value drops:
- It is extremely important for online businesses to focus on customer experience. Given the practical contact of shopping is very much vulnerable when it comes to the online world, it is crucial that the brands remain ready to take some extra measures so that the customers remain satisfied. Customer experience is proportional to customer retention and customer lifetime value. Keeping all these in mind, more significance should be put on enhancing the customer experience.
- High time fashion eCommerce should start prioritizing SEO. As the people of Bangladesh are getting globalized with every passing day, their tendency to search for a specific product rather than just buying what’s in front of them is rapidly increasing. That’s why Fashion eCommerce should invest in a good tech team and start taking SEO marketing.
- People have this misconception that they should follow either the eCommerce model or the social commerce model. But a successful brand always incorporates these two and creates an omnichannel model out of it.
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Stridesco Facebook page: https://www.facebook.com/stridesco/
Stridesco website: https://www.stridesco.com/
In this episode, we have Osama and Pinky, the co founders of Fashion HQ. Osama is an experienced entrepreneur with two well running eCommerce businesses. And Pinky is a very well-known influencer with a solid portfolio of working with the leading brands of the country. Together they founded Fashion HQ, fashion eCommerce marketplace that hosts 30+ lifestyle brands. They have constantly been winning hearts of fashion enthusiast customers who tend to to look out to buy everything at a single place. In this episode, we will learn how Osama and Pinky have been doing that while skyrocketing their growth.
Top 3 value drops:
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For fashion eCommerce, there are three best ways to raise brand awareness:
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Firstly, through effective and selective influencer marketing
- Secondly, through social media promotions
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And thirdly, through effective networking with people
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People will trust your eCommerce brand only if you’re transparent with them. This can be done by providing the best customer support alongside ensuring the best quality product. At the end of the day, the quality of customer experience will decide how long they will stay with your brand.
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For eCommerce marketplaces, bringing as many vendors as possible under your brand might lure into degrading the service quality. Don’t fall pawn to such an enticing trap. Rather, decide on how much load your business can take based on your labour, tech and time capacity. Then decide, whether the brand image of your shortlisted vendors match to the brand image of your eCommerce. Choose your vendors accordingly.
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Fashion HQ Facebook page: https://www.facebook.com/fashionhq/
Fashion HQ website: https://fashionhq.com.bd/
In this episode, we have Maria Adnin, founder of Aria by Adnin. Aria by Adnin is one of the most successful social commerce of our country which has earned its reputation by selling global quality jutti and ornaments. Maria’s venture has been giving tough competition to international brands like Needledust and has been winning consumer minds since the launch. Aside from maintaining a business, Maria is a full-time aesthetic physician. In this episode, we will learn how Maria balances her full-time job as a physician with her full-time job as an entrepreneur, alongside learning her value-based growth strategies.
Top two value drops from Episode 12:
- It is very important to plan properly before venturing out in any sort of business: be it online or offline. All business attempts might not be successful, but proper planning before starting can increase the success rate substantially.
- After learning and identifying your niche market, it is important that you thoroughly know about their consumer and purchase behavior and other traits that directly or indirectly are related to your business.
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Aria by Adnin Facebook page: https://www.facebook.com/Ariabyadnin/
In this episode, we have Rafia Ferdous, founder of Deal of The Day which is one of the leading fashion eCommerce of Bangladesh and is quite a popular name among the Gen Z and millennials of the country. Rafia sources the most fashionable products from Malaysia and directs them straight to the doors of the Bangladeshi fashion-savvy community. Only in 2 years, she has tripled her sales! In this episode, Rafia will share with us what it takes to build a successful dropshipping business in the least amount of time and in a moment of crisis.
Top 3 value drops from Ep11:
- Best way to pick the right influencer for the influencer marketing campaign of your business is to first send a PR to your choices of people, requesting them for a public unboxing or story review and then observing the number of people being redirected to your business channels from them.
- Endorse "Communityship" by treating your customers like your friends. A few easy way to do this for fashion eCommerce can be opening up a Facebook group, discussing latest fashion trends with the members through posts and offering free fashion consultation.
- Before launching in-stock product sales before the customers, it is important to learn about their purchase and consumer behavior to make sure that the launch doesn't fail. Best way to do is running polls or surveying the consumers through engagement.
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- 0:45 - 1:15 We introduce Fahmida Islam, the owner and creative director of La Mode and the star of today’s episode to our audience.
- 1:15 - 2:17 Fahmida tells us about her incentive behind starting La Mode back in 2012.
- 2:18 - 6:55 We come to know about Fahmida’s reason behind pursuing her business online besides offline outlets.
- 6:56 - 8:09 Fahmida divulges the marketing secret that made it possible to win her audience with eCommerce and social commerce.
- 8:10 - 11:17 Fahmida shares how she made the practice of giving discounts a ritual of expressing gratitude to her audience.
- 11:18 - 14:20 Fahmida gives her two cents about the buyer’s persona and the importance of knowing it to increase brand loyalty and build better customer relationships. At the same time, she tells how new brands are being able to compete with age-old brands in terms of business strategies.
- 14:21 - 16:08 Fahmida shares how she leveraged multi-channel sales and social media interaction in building customer trust.
- 16:09 - 17:00 Fahmida gives us an idea about her future plans with La Mode.
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- 0:40 - 1:20 We introduce Wei Yi to our guests
- 1:21 - 1:39 We Yi introduces herself as well!
- 1:40 - 3:17 Wei Yi reveals her motivation behind her evolution as an entrepreneur
- 3:18 - 5:44 Wei Yi tells us about her furniture eCommerce and lets us know why it is different from other furniture stores
- 5:45 - 7:44 Wei Yi lets us into her company's success secrets and reveals, even though furniture company as an eCommerce is a bit challenging, how her company is making way through them
- 7:45 - 8:27 She tells us about her customers and why they remain drawn to her company
- 8:28 - 12:29 Wei Yi divulges her massive business growth and the eCommerce marketing strategies she has been adopting to make it happen
- 12:30 - 13:29 Wei Yi tells why it is important to raise brand awareness and reveals a tip or two on how it can be done effectively
- 13:30 - 14:59 Wei Yi shares why young people should take more risks when it comes to choosing a career path
- 15:00 - 17:00 Wei Yi shares some valuable advice and tips that will be helpful in figuring out one's career goal
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- 0:44-1:52 We introduce our today's guest, Fahad Ibna Wahab, the owner of GRID Furniture
- 1:53-3:44 We talk about Fahad's motive behind starting GRID
- 3:45-5:52 We talk about how much Fahad has been able to make GRID grow in the past couple of years and what he specifically did to contribute to this growth
- 5:53-9:19 We discuss the strategies that helped GRID stand out in a saturated market
- 9:20-10:09 We talk about the challenges that GRID faced since the launch
- 10:10-13:09 We learn the marketing strategies and business tactics that helped GRID in its growth
- 13:10-15:59 We get to know Fahad's favorite marketing strategy, which also happens to be a successful one for GRID
- 16:00-17:30 Fahad shares a few business tricks and tips for the newbies
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After working as a model for years, Astrid van der Hoorn decided to combine her passion for fitness and her knack for digital marketing and agreed on making an entry into the world of fitness eCommerce marketing. She believes that health-conscious people can be assets for society and hence, she chose them as her niche. And since then, she never had to look back. In the last two years, her company Thryve Partners has completed 150+ projects while helping numerous fitness eCommerce platforms to MULTIPLY their sales through 360-degree marketing solutions.
In this podcast, Astrid shares the strategies she adopted to build her marketing agency and which took her to this pinnacle of success.
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Monoshita may be the only entrepreneur in Bangladesh who grew her business talking about one of the most unspoken subjects in brown societies, which is female intimate wear and lingerie. Till her 20s, she only talked about the problems that every south Asian girl face with wearing intimate wears made of western standards. But things took a massive turn when she figured out a solution to all these pesky issues. Knowing that no one had been working to make lingerie fit for SA female body structure and how detrimental wearing the wrong intimate wear can be for health, Monoshita started Shape that not only offered lingerie of the right size but also talked about various other taboos which otherwise, wouldn’t be spoken of.
In this podcast, Monoshita shares the secret to Shape’s success alongside the brand values and marketing tactics that helped it in becoming a positively unorthodox brand.
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Building a brand takes time. Even when you want to build an essential lifestyle brand. But Ahnaf and his partner did it only 2 years! In this podcast, we discussed about how they did it.
In a world of chaos and clutter, GoodyBro stood out with nothingness. In other words it sold open canvas- solid colored high quality essential clothing so that one can paint his/her personality in the most affordable and comfortable way with their tagline #EkdomSolid.
With it’s own RMG factory of international standards and in-house delivery chain it provides a 360-degree experience that one can rely on for all colors and sizes.
In today's episode, we will talk with Ahnaf, one of the founders of GoodyBro and know more about how they grew from nothing!
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Have you ever thought about selling spaces online? Not apparel, not electronics, not even flowers. Selling Space!
That's what Chaya is doing. They are the first space-sharing marketplace in Bangladesh that is aiming to turn every property owner into an entrepreneur and provide people access to spaces all over Bangladesh so they can do more and be more. With over 100 unique listings, they have opened doors to previously inaccessible spaces and have catered to countless unforgettable moments.
In today's episode, we will talk with the founders of Chaya and know more about how they grew their unique journey to selling spaces!
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In this episode, I talked with dynamic founders Nahiyan, Ali & Fahim. They founded Gorur Ghash, a company with a strange name and a passion to shake up street fashion! With a zeal to connect through humor and relatability, Gorur Ghash has garnered 150k followers on social media and 5x growth in sales from 2018-2021. Going forward, the Ghash aims to conquer the hearts of people throughout Bangladesh and beyond.
Listen to the podcast to know how they grew their e-commerce store from nothing!
Summary
- They identified their narrow target group.
- They instilled their unique selling proposition.
- They found a channel to reach their target group.
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We know in the eCommerce space, driving traffic to online stores, capturing quality leads, and attracting potential customers have become more challenging than ever. If you don’t have enough traffic, you don’t get quality leads, and not having an adequate amount of leads means there are fewer opportunities for you to turn them into paying customers. So everything starts with getting traffic! To make sure you get the traffic you deserve, you need to do these three things
- Firstly, finalize your target customers. You need to be as narrow as possible.
- Secondly, draft your core value proposition for your target customers.
- And finally, find the best channel to convey the value proposition to your target customers.
In today’s episode, we have a special guest joining this show who will talk about how he implemented these 3 key topics to grow the revenue of his company by 10 times in six months!
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With digital experiences becoming the new normal, your customers expect personalization from your online store and expect them fast. In fact, 75% of your online visitors will move to another store if they don’t get a reply in 5 minutes.
The eCommerce industry has fierce competition now. To win customers, you need to make sure you know all the stages of your customer journey. To help you design the journey, and make an unstoppable customer acquisition funnel, you need to answer these five questions:
- How would your ideal customers discover you?
- What do they do when they want to know more about your product?
- How is the purchase process for your customers?
- How do you follow up in the post order process?
- How do you convert first-time buyers to repeat users and advocates?
If you can nail these down, you can build a sustainable eCommerce that can grow fast. In today’s episode, I dig into these questions and talk about what factors you should consider answering these as well.
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In the last couple of years, I have worked with more than 50 e-commerces in multiple countries. And helped them grow their business. In this time, I have learned a lot from these interactions. It's only logical for me to share all these with you guys.
Through this podcast, I will share tips, trends, and conversations with store owners, and thought leaders across the e-commerce industry to help you learn how to grow revenue faster for your business.
My first episode will release on the 18th of October, and you can check back every week for brand new episodes.