THE HIGH TICKET COACHING OFFERS PODCAST: Recent Episodes
Jessica Nazarali
Welcome to the High-Ticket Coaching Offers Podcast where I help you create, sell and deliver high ticket coaching offers to your dream clients. This is an introductory episode in which I introduce myself, give you my professional background information, and talk briefly about my experience with selling high ticket offers.
Welcome to Season 2 of the High Ticket Coaching Offer Podcast!
This episode is with my friend and former client Carly Taber. In this episode, we discuss how your business and offers will likely evolve overtime, the power of having a plan, selling high ticket and what life is like in Bali as an ex-pat.
Find more about Jessica at www.jessicanazarali.com and more from Carly at www.carlytaber.com
Connect with us on Instagram at @jessnazarali and @carlytaber
Connect in LinkedIn
Welcome to season 2 of the High Ticket Coaching Offers Podcast!
The first episode is with my client Leona LVL on designing a life outside the box. We speak about how she was able to set up her life and career to live in Bali and what success today really looks like.
Find out more about Jessica at www.jessicanazarali.com
Connect with her on Instagram @jessnazarali
Connect on LinkedinIn
In this episode of “The High Ticket Coaching Offers Podcast," I discuss three characters which represent a combination of women I have come across in the last 10 years of running my business. These women represent three limiting beliefs women face when it comes to charging High Ticket.
When the episode starts, I give a little background information on what gets women stuck in these limiting beliefs. I believe a chief reason is the years of biological conditioning women have faced. It’s the fear and anxiety of being judged to be greedy or thrown out of the clique. Overcoming it becomes easy when you embrace it head-on.
Next, I move on to discuss the three characters. First is the “I wanna help everyone, Elsie." She is a master of all and jack of none. She wants to help everyone regardless of how it affects her financially, emotionally and spiritually.
At best, she fails to create a sustainable business. At worst, she suffers from burnout and questions her purpose and drive in life. She also suffers because clients are looking for experts. And she’s not one.
The second is, “people just won’t pay for that, Patty." Patty gets so stuck in this mindset loop that she isn’t even willing to explore new opportunities. As a result, she gets stuck in the quagmire of low price.
After all, if you believe people won’t pay for your services, then they won’t. Now, there are several workarounds to help those who can’t pay for a higher ticket. You just need to get your services in front of people who can!
The third is “I should be grateful, Gertrude." Even if you are blessed with financial freedom already, it doesn’t necessarily mean you should charge low ticket. I’ve discussed this previously on my podcast, and I can’t emphasize this point enough. When you have more, you can give more back to the community. This way, you can impact more lives.
Which one of these limiting beliefs resonate with you? At the end of the day, it’s a decision for you to move past them and embrace the fact that you deserve a successful and sustainable business. Look within yourself, see what you need to change to step up, and start charging the rates that reflect the work you do.
In this episode of the High Ticket Offers Podcast, I challenge you to expand your horizons about what is possible. Charging a high ticket doesn’t depend solely on what you’re offering or how long your service is; a large part of it depends merely on whether you are WILLING to charge high ticket. As per my experience, 9 out of 10 times, when people are hesitant to offer high ticket, the reasons have nothing to do with their qualification or experience. So, what holds them back?
During the episode, I answer these questions based on my experiences. This attitude is more prominent in women than men. I’ve noticed that men usually grasp the concept sooner, and they are better at owning their skills.
Charging a High Ticket means you have much more money to support your community. You can then usher a positive change in society on a much bigger level. Sure, not everyone will be able to work with you. But you can create various business structures such as scholarships, free work, etc., to give back to the community. You can also help people with your free content such as articles, podcasts, community meet-ups without lowering your rates.
At the end of the day, money is energy. When you are not receiving energy (or low amounts of it) I’ve seen people lose motivation, get burnt out and decide to end their business entirely.
I end the episode with another complaint I often hear from clients: “I work in a field that drives less tangible results; therefore, I can’t charge high ticket.” Listen to the episode to hear my response to this common misconception!
As you must have noticed, we have changed the podcast name. When the episode starts, I provide a quick update and reasons behind the name change. Spoiler alert: the main reason is marketing. And the same is today's topic, the magic tricks behind effective marketing for your High Ticket offers.
First things first, you have to be very clear about your ideal client and what’s included in the offer. Without these two, you will either target the wrong audience or confuse your ideal client. I give a personal example of how a convoluted offer made me decide not to opt for a high ticket service. Your sales pitch should also be incredibly tailored to every client's unique situation. It will make them feel special.
Next, choose your platform. Select a platform where your ideal clients hang out. It should also be one which you enjoy and are passionate about. You can also go with multiple platforms. But always, invest your time and energy in growing your primary platform.
Publicity and PR are other important aspects of marketing your High Ticket Offers. It can be podcasts, blog posts, Television appearances, Radio programs, etc. Publicity helps you reach out to new audiences who may be interested in your services. Consider what media your ideal clients are consuming and then try to get featured there.
Another important marketing technique that often gets ignored is referrals. These referrals can be your friends, family or colleagues who may offer something different to you but share the same audience. Sure, asking for referrals can be scary, but they are a very powerful marketing technique.
As a long-term marketing strategy, consider SEO for your business. Make sure the content you write online is SEO Optimized. Take care of all the tags. And make it as user-friendly as possible. This will help you get maximum traffic from Google and other search engines. Finally, I discuss whether or not you should run ads for your High Ticket Offer.
This episode offers a quick rundown of different marketing techniques you can employ to sell your High Ticket offers. So, tune in to know how I use these techniques to promote my business.
In this episode, I discuss the pros and cons of both: high ticket offers and group programs. Starting with the pros of group programs, I discuss how group programs help you leverage time to help more people. You can, then, sell a single course multiple times with the same marketing materials. Group programs can also help you establish a brand and build a reputation. I also explain the reason behind it.
However, there can be some disadvantages of group programs. The biggest disadvantage is the need to update your course and marketing content on a regular basis. Also, as the programs aren’t tailored to the unique needs of each client, they can be less successful in terms of client results.
1-1 coaching, on the other hand, is tailored for each. During the second half of the podcast, I explain how 1-1 coaching, in my personal experience, has shown better results. As clients feel more confident to share their progress, you can provide them tailored support for better results. Trust-building is the most crucial factor of 1 – 1 coaching. This can take some time. During this period you need to be honest with the client even if it means losing some short-term benefits.
But, 1-1 coaching lacks the element of the community. It can be a good or bad thing depending on a client’s preferences. Ultimately, you are still selling time for money. I hope this podcast has opened up your eyes to the pros and cons of both approaches and you can choose an option which is right for you.
On this episode of the High Ticket Coaching Offers Podcast, I discuss an important topic: how many clients do you actually need when you have a High Ticket offer? The good news is that with a handful of clients you will likely be able to reach your goals.
What is your income goal for the next year? Start crafting a high-end offer around who specifically you would like to work with.
If you want to dive in, to get more answers, join me in this episode that will surely bring value to your business. Make sure you subscribe on apple podcasts to stay in touch and receive notifications of our weekly content.
In this podcast, we discuss another important topic: The right mindset needed to attract High Ticket clients. While you don’t have to be perfect to run a successful business, you do need the right mindset because it’s very easy to get caught up in the drama, and sabotage your success. That’s why I believe only a sound mind can sustain long term success.
When the episode starts, I ask some very powerful questions that you need to ask yourself. Answering these questions will help you understand how you are showing up currently in your business. No one is perfect. However, people who are consistent with what they do and avoid drama in their life and business (or sort it out with the help of a professional) have more chances of success.
That’s because, no matter your field, the competition is fierce. Being good at something isn’t enough. You need the right mindset and not allow any self-sabotaging behavior to get in the way of your success. I then proceed to give an example of how some people subconsciously believe they’re not deserving of the success (or happiness) they are getting. This mindset stops them from being successful.
Unexpected things can happen any time in life. But, if you see a pattern of drama in your life every time there’s some success in any area, it’s time to look closer and get curious.
You need to resolve your personal issues first. Seek professional help if needed. “Take your own medicine”. Only then you can show up as a stronger, better coach and attract high ticket clients.
During this very short episode, I give multiple examples of how I do this. So, tune in to know whether you really are ready to sign High Ticket clients? I am sure you will learn a thing or two from my experience. Do you want to discuss how to create high ticket packages or anything else related to the topic? You can schedule a call here!
Included In THIS EPISODE
[00:20] Some powerful questions to ask yourself
[03:26] Be consistent, stay away from drama
[05:56] A real world example from my experience
[09:34] You are your first client
LINKS & RESOURCES:
Subscribe to the Podcast
100K Coaching Offers on Apple Podcasts 100K Coaching Offers on Spotify
Connect with Jessica
https://www.jessicanazarali.com/
https://www.facebook.com/JessicaNazarali/
https://www.instagram.com/jessnazarali/?hl=en
Schedule A Call:
https://go.jessicanazarali.com/call?_ga=2.181540647.1257965034.1611206811-441548050.1611206811
QUOTES:
“A lot of people aren’t interested to actually show up as a person who would attract somebody at that level (e.g. a $100K client)”
“You obviously don’t need to be perfect to have a successful business”
“How you do one thing in your life tends to be how you do everything”
“There’s always areas you can improve upon”
“Being great at what you do, is actually rarely enough”
“The fact is that you are your first client, so you need to take care of yourself firs and take your own medicine”
In this episode, I talk about some of the most common mistakes people make when charging High Ticket. While some have been briefly discussed in previous episodes, I delve deep into the specifics here. Avoiding these mistakes will save you time and headache.
The first most common mistake is taking on the wrong client. Even in group coaching programs, this mistake has the potential to destroy the entire group dynamics. I share my checklist for ideal clients to give you a better idea of how to avoid this mistake.
Second, not holding their hand after initial sign up. They must know what to expect. Don’t let them get confused or second guess. This will ensure a smooth and joyful experience.
The third common mistake is bombarding them with useless information. Instead, you should focus on what will bring them results in the shortest possible time. This depends on how customized your program is. But the best thing about charging high ticket is that you can get creative. You can also bring additional people from your team for assistance if required.
Fourth, not having clear boundaries. Your program should be very clear about what’s included in the package and what’s not. There should be no confusion. From my personal experience, I discuss how you can communicate the specifics from the beginning to avoid this mistake.
Another common mistake is working with clients when they haven’t paid you. A client is only a client when they pay you. Don’t work with them if they haven’t fulfilled their end of the contract. Here, I reveal some proven ways to work through a payment issue.
Poor customer experience is another big NO-NO. Set tone from the start. You can script it out to have an amazing customer service experience. Good customer experience can be a big differentiating factor between you and your competitors.
Finally, like any other relationship, there are ups and downs. Allow them to share their life with you and encourage them to tell you if they are experience challenges with your service or in any area of their life.
This ends another episode of the “HIGH TICKET Coaching Offers Podcast”. I hope my experiences will help you avoid these common mistakes when working with 100K clients. If you’re interested in working with me you can schedule a call here!
Included In THIS EPISODE
[01:30] The first mistake: Taking on the wrong clients [03:30] The second mistake: Not holding a clients hand initially when they sign up [04:48] The third mistake: Overloading the client with too much information or unnecessary stuff [07:44] The fourth mistake: Not having clear boundaries [08:22] The fifth mistake: Working with clients when they haven’t paid you [09:28] The sixth mistake: Poor customer service and poor client experience [11:00] The final mistake: Encouraging them to be open about their challenges
LINKS & RESOURCES:
Subscribe to the Podcast 100K Coaching Offers on Apple Podcasts [Please link: I couldn’t find a link to your podcast anywhere] 100K Coaching Offers on Spotify
Connect with Jessica https://www.jessicanazarali.com/ https://www.facebook.com/JessicaNazarali/ https://www.instagram.com/jessnazarali/?hl=en
Schedule A Call: https://go.jessicanazarali.com/call?_ga=2.181540647.1257965034.1611206811-441548050.1611206811
QUOTES:
“When you’re charging high ticket prices, you can get creative.”
“Going through hours and hours of content? They don’t wanna do it. That’s why they are paying high ticket to work with you one-on-one.”
“A client is only a client when they have paid you”.
“Especially if a client have concerns about coaching, the sooner they bring it up and address that with you the better. Because then you have the option to work through it and transform it. The last thing you want is a client feeling like they can’t bring up certain issues with you, completing the coaching not really feeling good about it and then sharing that with other people.”
Selling High Ticket offers can bring up some fears and insecurities. In this podcast, I delve into how you can overcome these challenges and attract High Ticket clients.
When you’re creating a high-end package, it will, without a doubt, upset some people. Maybe even your previous clients or current clients. But, that’s okay. You can always find new clients and even a new audience if your current audience isn’t a fit for your new offer.
In order to attract High Ticket clients, you need to help the client step into their BIG vision for their life. What’s their background, and where they want to see themselves in the future. I give you an example of my ideal client during the podcast and how I connect with my ideal clients.
I also give you a brief rundown of the questions I ask on my application form. Remember! Not everyone is your ideal client. Therefore, you need to be transparent. If you feel you can’t help someone do not work with them.
Finally, if you want to attract High Ticket clients, know where they hang out online and in real life. I reveal one particular social platform that has really helped me attract ideal clients. In real life, you can get help from friends and family who may have access to your ideal client. Just get creative, and don’t be traditional.
Listen in to another quick episode of “High Ticket Coaching Offers Podcast” that will surely help you attract more ideal clients.
Included In THIS EPISODE
[01:28] Charging less can deter your ideal clients [07:50] But, what about my current clients? [09:56] How to attract a 100K clients?
LINKS & RESOURCES:
Subscribe to the Podcast 100K Coaching Offers on Apple Podcasts 100K Coaching Offers on Spotify
Connect with Jessica https://www.jessicanazarali.com/ https://www.facebook.com/JessicaNazarali/ https://www.instagram.com/jessnazarali/?hl=en https://www.linkedin.com/in/jessnazarali
Schedule A Call: https://go.jessicanazarali.com/call?_ga=2.181540647.1257965034.1611206811-441548050.1611206811
QUOTES:
“Initially, when you increase price, people will put their opinions on you and that’s fine. Everyone is entitled to their opinion, You don’t need to take it on as a bible.”
“At the end of the day, you need to be happy with what you’re charging. You need to feel good about the price point that you have, and that you can deliver on the services that you’re promising. At the end of the day if people choose to work with you, and invest to work with you, spend their money, that’s on them.”
“You current clients and audience may not be the clients who are gonna spend 100K to work with you. And that’s okay as well. You can get a new audience. “
“If somebody has 10M in their bank account, a 100K isn’t a big investment for them”
In the second episode of the High Ticket Coaching Offers Podcast, I discuss one of the most frequently asked questions: What to include in High Ticket offer? I also give you a brief rundown of what things to consider, what mistakes to avoid, and what makes people say YES to work with you. To give you a better idea, I share details of my packages and how I make myself available for the clients.
The job of a coach or consultant is to guide the client. Help them step into their vision. Regardless of the cost of the package you’re creating, be very clear about the transformation it will take them through. Keep in mind, there’s no cookie-cutter approach for everyone. So you may make adjustments according to every client’s unique requirements.
As I already discussed in the first episode, a High Ticket offer doesn’t mean you have to give them everything. In fact, people are paying that extra money for a different set of reasons. I discuss these reasons during the episode and how you, too, can take care of them by setting the right expectations from the beginning.
Next, I provide a detailed breakdown of my packages and reveal what service I use for easy access. Now, this can be very subjective. But, whatever method works for you, use it to be easily available for your client. Fast communication often means your clients can achieve better results in a short period of time. However, make sure the communication is an enjoyable process for both parties, and no one is overstepping boundaries.
Finally, I give you real-life examples of what makes people pay a High Ticket or even more to get some services. It’s simple maths and not a question of morality. People have genuine needs. Not everyone will be able to afford your services or be right for them and that’s okay. Just be confident, upfront, and honest about your services.
That’s not all. I share much more in 20 minutes than what’s written here. So, tune in to get your answer to one of the most frequently asked questions I face in professional life. These twenty minutes will surely bring value to your business. Think you need to discuss something with me? Why not schedule a call here?
Included In THIS EPISODE
[01:28] First consideration [05:30] The misconceptions around 100K offers [08:25] How I make myself available for clients [10:54] What makes people pay bigger amount of money [13:29] A breakdown of my packages [19:14] Some examples from other industries of why people are interested in paying a 100K to coaches and consultants
LINKS & RESOURCES:
Subscribe to the Podcast 100K Coaching Offers on Apple Podcasts 100K Coaching Offers on Spotify
Connect with Jessica https://www.jessicanazarali.com/ https://www.facebook.com/JessicaNazarali/ https://www.instagram.com/jessnazarali/?hl=en
Schedule A Call: https://go.jessicanazarali.com/call?_ga=2.181540647.1257965034.1611206811-441548050.1611206811
Get Voxer https://play.google.com/store/apps/details?id=com.rebelvox.voxer&hl=en≷=US
QUOTES:
“You need to be clear on the end result you’re helping people to achieve”
“People are happy to pay a bigger amount of money, if they’re getting results in a shorter amount of time”
“When creating high ticket packages, don’t do what’s traditional, think about what will give your clients the best results”
“When the transformation is big enough – obviously they’re paying this amount but it’s really about helping them save money, make money, save time, improve health – it becomes a no brainer for the right clients”
Welcome to a High Ticket Coaching Offers Podcast where I help you create, sell and deliver 100K coaching offers to your dream clients. This is an introductory episode in which I introduce myself, give you my professional background information, and talk briefly about my experience with selling 100K offers.
How often do you get the feeling that you’re doing too much yet just breaking even? We have tangled ourselves in a life of busy. But, we don’t have to work 50 – 60 hours just to get by. Here, I briefly talk about what brought me to this realization, and how I started actively looking into the possibilities of 1 – 1 coaching.
As this is an introductory episode, I also talk about the reasons behind naming my podcast “High Ticket Coaching Offers Podcast”. Plus, I share how I got into this business and sold my first six-figure coaching session. During the episode, I explain why selling 100K offers is easier than selling low-priced offers. In fact, you don’t even have to “over-deliver” when working with high-end packages. It all comes down to setting the right expectations.
For me, coaching and consultancy is social work. It’s a way to give back to the community. Solve the problem. Help businesses grow and be more profitable irrespective of the market forces. Expand their horizons. So join me on this journey, as I will be diving deep into how you, too, can achieve what I did in future episodes. If you’re ready to sign a six-figure client, this podcast will bring value to your business.
Included In THIS EPISODE
[00:56] A few words about my background [04:40] Why 100K? [07:50] I sold my first six-figure coaching package [12:10] Who’s this podcast for? [15:10] But what about the economy?
LINKS & RESOURCES:
Subscribe to the Podcast 100K Coaching Offers on Apple Podcasts [Please link: I couldn’t find a link to your podcast anywhere] 100K Coaching Offers on Spotify Connect with Jessica https://www.jessicanazarali.com/ https://www.facebook.com/JessicaNazarali/ https://www.instagram.com/jessnazarali/?hl=en
Schedule A Call: https://go.jessicanazarali.com/call?_ga=2.181540647.1257965034.1611206811-441548050.1611206811
QUOTES:
“Way more people overstep boundaries when they’re paying less”
“Selling a 100K service is really powerful because it has the potential to really change your business and life, and your client’s lives in a massive massive massive way.”
“If you help solve a specific problem and help people to step into their vision or what they want for their career, for their life, their business, for their health, for their relationship, chances are you can charge six-figures or a high ticket for that offer.”