The emPowered Author: A Marketing Podcast for Nonfiction Authors: Recent Episodes
Stephanie Feger
How do I write a book that will sell? How do I sell a book I'm passionate about? And how in the world do I build a business and keep momentum from a message that I feel the world so desperately wants and needs? Welcome to the emPowered Author Podcast, where we empower nonfiction writers, authors and authorpreneurs with impactful marketing strategies to help you take your important message and share it with those who desperately need it, want it and will buy it. Each season, host Stephanie Feger of the emPower PR Group (and a nonfiction author, herself) dives into marketing tactics that can help you build upon your goals to reach more people, sell more books, engage your current followers, and more! Stephanie invites you to become inspired with specific, laser-focused strategies and tactics to help you write books that sell, promote books to those who need and want them most, and build a meaningful business from a message that is empowering. This podcast is your one-stop-shop of marketing insights from an author who understands exactly where you are and is ready to empower you with the tools you need to succeed. Through her collaborations with industry experts, Stephanie provides you with innovative strategies on a variety of topics relevant to writers, authors and authorpreneurs. What do you say? Are you ready to be empowered? We believe that emPowered people empower people. We are ready to emPower you!
If there’s one consistent question I get asked by authors, it’s this… what are some holiday marketing tips? How do I stand out amongst the noise and chaos of the holidays?
This question comes up no matter the season… New Year’s, Valentines Day, St. Patrick’s Day and the Fourth of July… but the energy changes when November arrives because the domino effect of holidays is nearly triggered. Panic is starting to set in. We have people to buy for and yet, we want people to buy our books this holiday season too. So many things we ought to do, so little time to do them.
On this pop-up episode of The emPowered Author Podcast, I highlight holiday book marketing insights as well as a limited offering the emPower pR group has to help authors sleigh the holidays. Learn more at www.empowerprgroup.com/holidaymarketing.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
You want to create an audiobook but how in the world do you produce one? Great question! I hadn’t a clue until I rolled up my sleeves and decided it was time for me to bring an audiobook to life. What I learned in the process was the seemingly simple journey of recording you reading your book was anything but simple.
Worth it? Yes. Simple? No way!
I’m so grateful that I was able to produce the audiobook alongside Phil, my audiobook supporter, and together we navigated the hours upon hours of recording, editing, music creation and more to ensure the book readers listen to would create the same journey as the one that they read. Want a sneak peek into what it takes to produce an audiobook? Well today’s your lucky day because Phil and I tell all… the good, the bad, the stomach rumbles and the air bubbles too… on this episode of The emPowered Author Podcast.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
Words matter. Read a book by Mitch Albom and be reminded that each and every word has purpose. Work with an editor and they will help you leverage words with precision and meaning. Words connect people, break down walls and build bridges.
And, guess what... audio matters too. Listen to a poorly produced podcast, and the mouth noises become like nails on chalkboards. Video calls with poor internet break conversations, hindering discussion that need to be had. And, audio matters in audiobooks if you want to transport a reader/listener into your story.
A well-written book increases someone’s impression of the author just as a well-produced audiobook does! And on this episode of The emPowered Author Podcast, I’m digging into the importance of quality audio in audiobooks. Learn why and how to make that happen.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
I’ve said it before and I’ll say it again. Books build bridges and break down walls. And this episode's discussion is proof of it.
I’m joined with my friend and fellow author, Jane Gleeson, author of Who Stole My Ovaries?. She is a heart-centered support for women who are facing fertility challenges. Her book is raw and honest and real, and our conversation on this episode is too.
As someone who navigated fertility concerns myself, I appreciate Jane's insights and even wish I had known her or read her book years ago myself. There is power in story and connecting our stories as well. Jane’s book has stories interwoven throughout, and in doing so, she connects many stories of women just like me who didn’t have the picture perfect pregnancies. Books offer honest opportunities to talk about things many are fearful of.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
How does your reader consume information? It’s one of the first questions I ask authors who are considering if an audiobook is a good solution for them. If you find yourself considering that maybe an audiobook is a way to share your message with those who need it most and consume information in that format, then by all means, it may be time to turn that book into an audiobook! But before you dive all in, I want you to make sure you have the technical guidance to do so at the professionalism that you and your book deserve.
This episode of The emPowered Author Podcast walks through the technical requirements, narration decisions and producing considerations any author should reflect upon before deciding if an audiobook is a good solution for their readers and message.
And, if you'd like to explore an audiobook, take a listen to mine: Make Your Author emPact: Sell More Books, Increase Your Reach and Achieve Your Why. As myself and Phil Bright, my audiobook producer and guest for this season of the podcast, worked together on this effort, I took notes and wanted to bring you a season on all things audiobooks.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
Should your book become an audiobook? Well, it depends.
Audiobooks take time, resources and energy to create no matter how you create them. For some authors, it’s the perfect fit for their target reader. For others, it may not be the best use of efforts. It all, well, depends. Understanding the pros and cons for the listeners and you, the author, will help you make a more solid, strategic decisions.
Today is a big day over here as I'm launching the audiobook version of Make Your Author emPact: Sell More Books, Increase Your Reach and Achieve Your Why. As myself and Phil Bright, my audiobook producer and guest for this season of the podcast, worked together on this effort, I took notes and wanted to bring you a season on all things audiobooks. Today, we are diving into the pros and cons of an audiobook to help you determine if an audiobook makes sense for you.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
From the moment I met Julie Wanzer, I knew she was a rockstar.
Was it her energy? Possibly! She’s filled to the brim with more positivity than I thought one person could hold. Was it her passion? For sure! She loves what she does and it shows. But when I really knew we could be besties was when I learned that her forthcoming book was on LinkedIn! (And if you’ve been around her for a while, you know my stance on the platform. It’s one of the two nonnegotiables I believe every author needs.)
Reading her book was a joy, but spending time with her recording this podcast was even more! Together, Julie and I are moving LinkedIn mountains for authors, and we hope you become emPowered to embrace all the platform has to offer. Tune in to this episode and get some LinkedIn tips you will want to write down and use immediately!
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
Ever gone out to dinner alone? It’s not something I do regularly, but found myself sitting at a farm to table restaurant that made each plate from scratch at order while on my CEO retreat. The 45-minute wait was worth every minute, however the time I sat waiting for it was an opportunity for a lot of conversation time with me, myself and I.
In normal Stephanie fashion, I found myself exploring the farm to table process and then quickly jumped to the manuscript to book process. (Y’all… I was on a business CEO retreat. What do you expect?!)
I decided to leverage the inspiration and use it as a launchpad for the final podcast episode in Season 12 on Self-Publishing. On this episode, I walk you through our “farm to table” approach on how to bring your book to life!
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
I was having dinner with a friend who is working on publishing her first novel. We talked about everything under the sun… books and life related. But when she shared the advice of her book coach, I had to add to it.
“I’m going to self publish,” she told me. “Because my book coach said it could take me a year or two for traditional publishing.” I suggested that she add a few years to that. I know people who are multiple years out and still can’t find a literary agent.
She’s self publishing, which I think is smart in today’s publishing landscape, and if that’s the route you’re taking, I want to share with you all the other amazing perks of self-publishing for you to take advantage of. This episode is all about self-publishing benefits to take full advantage of. If you are considering self-publishing, I think you’ll find this episode enlightening.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
Did you know that 99.9% of businesses across the US are family businesses. Corporations tend to get the spotlight, but family businesses are the backbone of our country.
Authors, you may be forming a family business too and never knew it. Tom Hubler is an author I’d had the pleasure of working with in various aspects of his family business consulting and speaking work. From website design to platform support, our team has rolled up our sleeves to help him support more family businesses. And today on The emPowered Author Podcast, he’s sharing game-changing insights stemming from his book, The Soul of Family Business.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
Ready, set, launch! That’s a phrase that builds momentum. It’s a phrase that indicates that the countdown is on. You prepare, you get ready, then you run. Launching… book launching included… is much like that.
Release on the other hand has phrases like just release the tension and release the hounds come with a whole different energy and purpose. It’s like you just open the flood gates and let it go. And, as you can expect it, a book release is the same way.
Launch versus release is a constant battle I help authors better understand on the regular. They aren’t quite sure the difference between the two and there is one; a big one! This episode walks you through the difference between book release and book launch as it pertains to marketing a forthcoming book that maybe you’re in the process of writing.
My fourth book, Emergence: Living Lessons from the Soil, is the inspiration for this season. Learn more about our self-publishing support solution as well if you could use some support.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
You're on the self-publishing journey, but what does that mean for printing? What options exist? And what is the difference between print-on-demand and offset printing; IngramSpark and Amazon's KDP? In the self-publishing space, this is very complicated for authors to grasp, oddly enough. It’s a journey I walk my clients through tie and time again, and it’s still a lot to understand. So today, I want to answer the questions you have to ensure your book becomes a book you hold!
My fourth book, Emergence: Living Lessons from the Soil, is the inspiration for this season. Learn more about our self-publishing support solution as well if you could use some support.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
For a book to thrive, groundwork must be laid beforehand. Just like a plant needs a solid foundation to stand strong, self-publishing an amazing book requires more than just its content. It becomes an extension of you, reflecting your thoughts, ideas, and experiences. Moreover, your book can serve as a powerful tool to build and grow your business. It establishes your authority, attracts potential customers, and expands your reach.
As you embark on self-publishing, it's crucial to assess the skills you possess to help you achieve your goals. By considering these three "roots," you can lay a solid foundation for a successful self-published book and a thriving business.
During this episode, I walk you through these questions to consider when self-publishing your book.
- How is your book an extension of you?
- How will you use your book to build or grow your business?
- What skills do you have to help you get where you want to go?
My fourth book, Emergence: Living Lessons from the Soil, is the inspiration for this season. Learn more about our self-publishing support solution as well if you could use some support.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
🌱A book starts with a thought. 🌱
You have something that the world needs and you’ve yet to find out there. You have a message that you need to share. You have an itch to get out something you’ve found to be a solution to a problem of many.
If you’re like me, the kernel of an idea will pester you until you put your fingers to the keyboard and, peck by peck, you allow the story to evolve. Writing a book is a beautiful way to craft a message. But how do you share it? Well, before you can market it (which is my favorite), you have to publish it.
Today is a BIG day over here! First off, it’s my birthday. And, I figured what better gift than to release my fourth book. Emergence: Living Lessons from the Soil is out, available and ready to be invited into the homes and lives of others. Eek! To say I’m excited is an understatement.
In celebration of my book and my birthday, I also wanted to share some of my tried and true self publishing musts, and today I’m kicking off with how to ensure that that seed of a book idea gets properly watered. Season 12 of the emPowered Author Podcast shares all that I’ve learned about self-publishing.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
If you build it, they will come.
We know that’s true from the movie Field of Dreams. But I believe that if you give value, they will come too.
The world of inbound marketing is about value and trust.
⇢ When you give, you get.
⇢ When you offer, you receive.
⇢ When you create, they come.
And, when your readers get there, they stay because they know you know them, you see them, and you have solutions for them. I’m excited to dig into the specifics of the various forms of inbound marketing content you can use and some of my tried-and-true approaches to each on this episode.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
I bet if you sat down for only a minute and reflected, you could identify a turning point in your career. Something happened that changed everything for you. Maybe it was a personal experience or it could have been a professional one. Either way, it turned your life upside down. While it may sound like more fun to run away from those times, it’s best to trudge through, and Mike Amato is proof of that.
Mike started a job that came with great opportunities, including a side dish of a major crisis. What could have derailed his career, however, turned out to be the pivotal peak of it, empowering him to empower others in ways he hadn’t ever dreamed possible. Mike Amato and I had the opportunity to work together on his book, The Better Way to Win, and I’m elated to invite you into a chat we had about what emPact is all about… especially when the situation is less than ideal. Instead of seeing lemons, Mike found a way to make sweet lemonade. Take a listen into our conversation.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
I met an author who was in the thick of churn. Y’all, she was cranking out content like a machine. But she was tired and I was tired hearing about all the movement she was doing… but getting little traction.
Through a series of “why” questions… I got to the root as to why she was doing all of it… and it was because she thought she was supposed to. It was that simple. Maybe you think you are suppose to too (and, secret, you may be).
➟ But content without purpose is pointless.
➟ And content that drains you will leave you with little room to water others.
Today, I want to share a smarter not harder content strategy way. I’m excited to walk you through how to create a content strategy that will check off the needs of your author and authorpreneur efforts but not leave you with little left on the other side.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
People have questions. You have answers.
You know how to share those answers with the people who directly ask you. But how do you use your answers as an opportunity to pull new readers or clients to you? How can people who don’t know you find you so they can hear your answers? Sounds like a tongue twister, right?
If this makes your head spin, deep breaths. I’ve got you covered. On this week’s episode of The emPowered Author Podcast, I’m digging into the how in in-bound marketing. How do you share content to ensure those who need to find you can and do!
➟ Learn the difference between content and copy, just to clear up that confusion!
➟ Explore what makes good content great and how to steer clear of content that is actually hurting your image.
➟ And I dig into the various ways you can share content and why each are important!
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
When women come together, beautiful things happen. But when women come together and collectively share their stories, emPowering things happen.
Lisa Pinnock and the ladies she’s collaborated with are living proof of it. She’s supported dozens of women in becoming empowered to share their stories of triumph, hardship and perseverance. And, not only did the women she supported walk away stronger, they walked away authors in one of two beautiful anthologies called Uncover Your Light. I get cold chills thinking about it, knowing the emPact these women and these books are having.
On International Women’s Day, I couldn’t imagine a better guest for the podcast than Lisa, especially since today is the release of her newest book, We Rise in Power. This anthology is amplifying women of color and inspiring all to use our voices for change. I recently was reminded that our words create worlds, and if we want a world that is better, we need to use our voices to make that happen. Join Lisa and I as we discuss the power of our voices during today’s episode.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
I don’t know about you, but I have enough problems. I don’t need any more. I am not in the business of looking for and investing in problems. Instead, I’m looking for and investing in solutions.
➩ Problems aren’t fun; solutions are! People want to spend money on fun not frustrating.
➩ Problems connect us but solutions save us. People want a superhero to pull them out of the “misery loves company” place.
➩ Problems aren’t what you want to be spending money on; but solutions are easy and quick, no-brainer investments!
This problem/solution journey is one each and every one of us embark on daily, and when it comes to book marketing, it should be a meaningful one found in our messaging and our inbound marketing efforts. Last week’s episode of The emPowered Author Podcast was all about questions. And today’s episode, I’m ready to help answer them!
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
When I was a little kid, I was filled with questions. So much so, actually, that I remember my parents being frustrated one day in front of my grandma and she asked them how I was going to learn if I didn’t ask questions. Grandma may have been a proponent of inbound marketing before it was a thing! The truth is, she was right.
People ask questions because they have interest and their interest can be deepened if they find the answers out by trusted sources that deepen their interest and build loyalty. That’s what inbound marketing is at its core, and that’s what I’m digging into on today’s episode of The emPowered Author Podcast.
Inbound marketing is a strategy to draw the right people to the right people. It’s how your ideal target reader or client uncovers you. They have questions and you offer answers. Knowing their questions will help you formulate the right answers in a way that they are searching so that when they go looking for answers, you appear. It’s that simple!
If you'd like help, I'm here. Let’s connect and see how our team can best support your goals. Visit our website to schedule a free 15-minute chat.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
Stop looking for the change; become it.
It’s become a thread in my life for probably over a decade now when I began writing Color Today Pretty. It’s been a cornerstone to how I see my personal life and interactions with others. But when I had the opportunity to read Self-Elected by lisa wise, I realized that it is a responsibility of business owners to… actually, it’s a privilege.
lisa is the owner of a successful suite of property management businesses in the DC area, but as with most people, behind the person is a story that shaped her story. lisa experienced a childhood that was short on housing and security, and instead of continuously looking for it, she found it and now helps others found it too. She became the change the world needed… she needed. And her businesses are built from it, serving people and communities along the way.
I’m so excited to welcome you into a meaningful conversation lisa and I had about emPact… specifically the emPact each one of us has on the world, on business and with books. I’ve had the pleasure of reading her book, creating her book marketing plan, supporting her initiatives and more. But beyond any emPact I’ve been able to impart on her, she’s the one who’s left an emPact on me. Want to hear why? Join us for a conversation that I am confident will leave you ready to self-elect.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
I don’t know about you, but when people start using words I haven’t a clue what they mean I shut down. Life is hectic enough; no need to add words to it that make no sense or lack context unless… they matter.
Unless they are game-changing.
Unless someone takes a moment to break down not only what it means but why I should care in the process.
Then, those words become committed to memory and I can take action from them. That is what happened to me when I uncovered inbound marketing… and it’s what I hope happens for you on this episode of The emPowered Author Podcast when I share the ins and outs of inbound marketing and why it is important for authors to leverage to attract their target readers.
If you'd like help, I'm here. Let’s connect and see how our team can best support your goals. Visit our website to schedule a free 15-minute chat.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
To sell books requires people to know about them. To ensure the right people know about them, you need to know who your target audience is and where they go for trusted info. Then, you need a plan to be seen as a trusted source so you can be visible there. It sounds simple and it can be as long as you don’t give up on doing it. It needs a plan and it needs commitment to the plan. That’s where the fireworks happen.
For many authors, this is either the exciting part of book marketing or the terrifying part. If it excites you, fantastic! If it terrifies you, you aren’t alone. Remember that it’s selfish if you don’t share, but when you do make sure it’s about them, not you. The best visibility is the type that is meant to help someone in the process.
Don’t write a book in silence. Don’t launch a book and never talk about it. Don’t create a business and let worry hold you back from telling anyone that you can support their needs. Instead, be the author who is proud that you are writing something that the world will soon fall in love with. Be the author who let’s people in on your journey and invites them to help you. Be the author who wants to help people by making their lives a bit easier with your business. That’s the author who is making an emPact. And, author friend, that’s you.
On this episode of The emPowered Author Podcast, I share the three key elements you need to create a visibility plan and make it happen. If we could help you plan your visibility efforts, let's chat. Visit our website to schedule a time for us to connect and let's get you set up to succeed this year and beyond!
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
I 100% believe that divine appointments happen daily, and my meeting Shannon Carroll is proof of it.
✔️ We were both at the same writer's retreat.
✔️ We had some overlapping connections.
✔️ Our paths crossed one morning which began a conversation that would turn into not just amazing author connections but a deep friendship too.
✔️ And, on top of it all, a diagnosis I was newly navigating had similarities to what her husband had experienced and they wrote a book about it.
This connection was destined for emPact on so many levels from the very beginning however, it required an openness for learning, feedback and growth to bring it all together.
Shannon Carroll is the co-author of the beautiful book, One Thing Remains. I’ve had the pleasure of reading her book, creating her marketing plan, conducting a VIP Day and more. And while we discuss the ins and outs of all of this on today’s episode, my hope is that you walk away realizing that we never know what the next moment offers. In her story, a next moment created a terrifying situation. And then, years later, a next moment created our friendship.
Here are some of my favorite highlights from this episode:
- Learn how Shannon and I met, and how our lives became interwoven. This is a living, breathing example of how we are all just 1-2 degrees away from the people who need us most. (1:13)
- Shannon shares her family’s story and what it was like for her husband to unexpectedly become impacted by amnesia. (4:28)
- After experiencing such a traumatic occurrence, Shannon shares that her family has learned from it. (12:35)
- During a planning meeting with Shannon, I undercovered the emPact of “why.” We discuss how asking why questions led Shannon to re-evaluate her marketing efforts and the churn she was doing. (15:28)
- When working with Shannon, I noticed she was doing a lot but wasn’t sure if it was reaping the rewards. We discuss how emPact (and many times money) can be an indicator of if something is working. (19:06)
- Shannon shares some of her favorite take-aways working with the emPower PR Group and how it has positioned her for success. (25:22)
If you are a nonfiction author who is interested in a Marketing Plan VIP Day to help you, your book and your business grow, the emPower PR Group can help. Visit our website to learn more.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
How many hats do you have to wear to make your author emPact?
⇢You have a writer hat. And, you are likely comfy with that one. I mean, you have to write a book to make a book happen.
⇢You have your author hat. Most authors learn the ins and outs of authorship. We know that to become an author requires us to publish a book and all.
⇢And, you have an authorpreneur hat, too. But authorpreneurship isn’t something every author realizes that they have signed up for. (And I promise you that if you are writing a book and you want people to buy it, you are an authorpreneur.)
During a previous livestream that Jennifer Crosswhite and I host on Wednesdays, we discussed insights into authorpreneurship and what it would take for authors to make this their year to own the authorpreneur hat. I’m excited to invite you into that conversation on this episode of The emPowered Author Podcast.
If we could help you plan for a successful year ahead (or book launch ahead), let's chat. Visit our website to schedule a time for us to connect and let's get you set up to succeed this year and beyond!
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
You’ve written a book. Now what? This is a question many ask me and while today’s episode will offer some helpful tips on your next steps, I want to start by sharing what you shouldn’t do.
⇏ Don’t keep them in a box in your basement to collect dust and mildew (or get impacted by an air conditioner leak… ahem, I know this from personal experience).
⇏ Don’t think they will sell themselves. (Friends, nothing will do that. Promise.)
⇏ Don’t try to manifest it’s success. (Believe me, I sure do love some manifestation, but book success requires a manifest partner in the deal… and it’s called taking action.)
⇏ Don’t forget about it. (It’s not a mistake you made that needs to be distanced from. It’s important and should be remembered.)
⇏ Don’t think you’ve lost your window of opportunity. (Books don’t have a shelf-life and you can breathe life into them whenever you’re ready.)
⇏ Don’t hold back and opt to not tell anyone about your success. (To sell your books, you have to talk about them. Period!)
On today’s episode of The emPowered Author Podcast, I’m joined again by my friend Jennifer Crosswhite and, together, we offer up many tips on how to plan to sell books this year! I believe in you and your message, author friend. Let’s make this the year that others are changed by.
If we could help you plan for a successful year ahead (or book launch ahead), let's chat. Visit our website to schedule a time for us to connect and let's get you set up to succeed this year and beyond!
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
During the pandemic, so many of us found ourselves contemplating what our dreams were and the path we were taking to make them happen. I’ve heard from many authors, time and time again, that the book that they would one day write moved up on the priority list. I have had the pleasure of meeting an author who wrote reflections during that time and published an amazing book from it. I just spoke to an author who used the time to put his life story on paper. And, today you’ll hear from a dear friend of mine, Elisabeth Swan, who found herself reflecting openly through LinkedIn during this time, only to have her followers start asking about a book that she was going to write and didn’t know was needed. Guess what… that book will be coming out this year!
Elisabeth Swan is an author we’ve had the pleasure of working with in various ways, and today we dig into the value of feedback, how you can create demand for a book while you are crafting it, why the blog to book concept never goes out of style, and how collaboration is the name of the game. Learn more about her book and her message.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
Ready. Set. Launch! Launching a book may feel a bit like launching a rocket. There’s stress and planning. Momentum builds. It takes off and you hold your breath to see if the rocket will make it to outerspace safely, and only then can you find your breath again. I had the pleasure of watching a rocket launch a few years ago, and it was stressful. I’ve also had the pleasure of personally launching 3 books and supporting countless other authors launch theirs. And, they too are stressful.
But stress doesn’t have to be synonymous with launch. In fact, when well planned, they can actually be really fun. On this episode, I’m excited to share some of my favorite book launch insights with you. We will level set on what book launch means, and I'll highlight my top 3 tips to ensure your book launch this year is successful.
If we could help you plan for a successful year ahead (or book launch ahead), let's chat. Visit our website to schedule a time for us to connect and let's get you set up to succeed this year and beyond!
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
I’m on a quest for being able to better define emPact… and I’m talking about the emPact that we have around here that is spelled a bit differently. This emPact has greater… well… emPact. emPact happens when people are vulnerable, when we let down our guard and be honest with ourselves in a way that not just changes us but changes others.
Every author has the potential to make their author emPact, and Katie Anderson is proof of it. Katie's book, Learning to Lead, Leading to Learn, highlights how real emPact happens when we are vulnerable… because that’s where true learning happens. I've had the pleasure of supporting Katie for several years, and helping her and her book make an emPact.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
Are you looking to write a book this year? If so, I want to ensure that you write a book that others will buy. I call that a marketable book. This requires some prep work from you on identifying your target audience and outlining how you are going to use this book with them. Then, you have to plan to make it happen. Make a commitment to yourself to schedule time now. Put it on the calendar. Hold it as sacred. And make it happen.
During this episode, I'm joined by Jennifer Crosswhite, and together we share tips on how to make that happen. Also, if we could help you plan for a successful year ahead (or book launch ahead), let's chat. Visit our website to schedule a time for us to connect and let's get you set up to succeed this year and beyond!
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
Would you go on a trip to a new destination without a map? You may be up for that challenge but I know I’d get lost. Would you attempt to put together a piece of IKEA furniture without the directions? If you’ve done it a time or two before maybe not, but I’d rather get it done than see how long it would take me to do it without directions. What about finish school without a plan? Dive into a career without a plan? Build a home without a plan? Do I need to go on?
Plans are amazing, when they put you on a path. That’s what they are there for, right? Plans are door opener when you have a focused vision and you are given the green light to run with it. Plans are game-changing when you can use them to guide your moves and indicate what is worth your energy and what isn’t. I’m a big fan of those kinds of plans, and those are the ones that I’m talking about today.
Also, if we could help you plan for a successful year ahead (or book launch ahead), let's chat. Visit our website to schedule a time for us to connect and let's get you set up to succeed this year and beyond!
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
We are just a day away from a new year, and I don’t know about you… but I’m excited! 2023 is destined for greatness, I believe it. And, I believe that it can be for you too. I wanted to give you an inside glimpse into how I’ve been planning for the new year every year and some tips that keep me focused after the honeymoon phase of the new year excitement fades. If you’re an author and you’re in need of some planning ideas… today I’ve got you covered.
Also, if we could help you plan for a successful 2023, let's chat. Visit our website to schedule a time for us to connect and let's get you set up to succeed this year and beyond!
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
It’s Christmas time, so I wanted to gift you a special treat. A bonus episode in this season of The emPowered Author Podcast and this episode is all about Pinterest. I’m joined by the amazing Pinterest expert, Deb Gonzales, and she shares so many nuggets of goodness! Pinterest, when used best, is an awesome evergreen option for authors to consider, and Deb shares the best strategies to tackle it!
Visit our website to download The Author’s Guide to the Social Dilemma where you can follow along, take notes and uncover how you are going to tackle social. Also, social media is a specialty of ours. We love offering digital presence audits as well as helping authors update their social media infrastructure, create content pillars and a social plan, and even develop graphics and content accordingly. If you could use that help, reach out.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
As with many things in life, some social platforms are here for a season. Others stick around for decades. During this season of The emPowered Author Podcast, I have been highlighting the platforms that have had longevity and purpose for authors to consider, and Twitter is one of them. It’s never been my platform of choice, mainly because of its belief that less is more (and that’s hard for me over here!) but it’s jam-packed with value for writers, authors and authorpreneurs. And, it may be a good fit for you too.
Visit our website to download The Author’s Guide to the Social Dilemma where you can follow along, take notes and uncover how you are going to tackle social. Also, social media is a specialty of ours. We love offering digital presence audits as well as helping authors update their social media infrastructure, create content pillars and a social plan, and even develop graphics and content accordingly. If you could use that help, reach out.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
Does the camera make your hands sweat and your voice crack or do you get a rush of adrenaline and ideas right when you hit record? I’ve likely not found as polarizing of viewpoints with authors outside of talking about the differing feelings of sharing a message through the written word and through the spoken word. Some love it and many despise it. But most will agree that it’s not going away and its here to stay. Video is important in message sharing, which is why on this episode of The emPowered Author Podcast, we are taking about YouTube.
It is a social platform that is integrated on other social platforms… and it also serves another purpose. It’s a search engine. You may go to Google for info. But when you are looking for how-to, YouTube is top of the list. It’s not the place people go to for mindless scrolling. Facebook and Instagram have that covered. However when people come to YouTube, they are on a mission. My goal today is to help make you that mission.
Visit our website to download The Author’s Guide to the Social Dilemma where you can follow along, take notes and uncover how you are going to tackle social. Also, social media is a specialty of ours. We love offering digital presence audits as well as helping authors update their social media infrastructure, create content pillars and a social plan, and even develop graphics and content accordingly. If you could use that help, reach out.
Follow the emPower PR Group on social: Facebook, Instagram and LinkedIn.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
We want everything. Now. Instantly. For authors, that includes the publishing of our books… the royalties raking in… the business we are building alongside to flourish. We want it all and we want it now. Right?! Our culture has created this need for instant gratification and instant success. But when it comes to social media, even today’s topic of Instagram is anything but instant. The name of the book marketing game is consistency, and when it comes to social media success, that is painfully true, especially on Instagram.
On this episode of The emPowered Author Podcast, I share insights into who is on Instagram, how to optimize your infrastructure and tips on how to show up! Be sure to download our handy tool to help you this season. Visit our website to download The Author’s Guide to the Social Dilemma where you can follow along, take notes and uncover how you are going to tackle social. Also, social media is a specialty of ours. We love offering digital presence audits as well as helping authors update their social media infrastructure, create content pillars and a social plan, and even develop graphics and content accordingly. If you could use that help, reach out.
Follow the emPower PR Group on social: Facebook, Instagram and LinkedIn.
My favorite holiday every is Thanksgiving! I love the food and the family time, but I really love what it means... for me personally and for book marketing. I've finally figured out what the most important differentiator is for authors. What makes them stand out when it comes to book marketing, and it's this. Thanks + Giving. Those two words are jam-packed with marketing gems, and today I'm telling you all about it on this episode of The emPowered Author Podcast.
Also, check out our 2022 Author emPact Special available on November 25, 2022 for everyone (and November 24, 2022 for podcast listeners!). If you purchase a copy of my paperback book – Make Your Author emPact – via this link today and tomorrow, you will get it at a discounted rate of $15 which includes shipping in the US. AND, on top of that, if you include in your purchase a book marketing hurdle you’re facing, I’ll record a personalized video book marketing tip just for you! Learn more about the Author emPact Special using this link.
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Facebook! The social media platform that got my feet wet into how our world would become connected in a way that no one dreamed possible. Facebook created a major yet unexpected shift when it released, causing people to reimagine how we communicated with others and how marketing would evolve. I believe not all platforms are created equal, and many evolve, as well. Facebook, my friends, is one of them. Does it make sense for you to include it in your author platform efforts? Possibly. But I don’t believe in movement without strategy, and that’s especially true when talking Facebook.
On this episode of The emPowered Author Podcast, I share insights into who is on Facebook, how to optimize your infrastructure and tips on how to show up! Some stats that I share come from a SproutSocial article, and here's a link if you'd like to learn more.
Be sure to download our handy tool to help you this season. Visit our website to download The Author’s Guide to the Social Dilemma where you can follow along, take notes and uncover how you are going to tackle social. Also, social media is a specialty of ours. We love offering digital presence audits as well as helping authors update their social media infrastructure, create content pillars and a social plan, and even develop graphics and content accordingly. If you could use that help, reach out.
Follow the emPower PR Group on social: Facebook, Instagram and LinkedIn.
There are very few must haves I recommend. You need a website, author friend. Hands down, a must. And outside of that, the second non-negotiable in my book is that you need to be on LinkedIn. I don’t think you have to do all the things or be all the places, but I do believe that being visible and engaged on LinkedIn will bode well for all authors, non-fiction especially. Why? Well, because not all social media platforms are created equally, and LinkedIn is the one poised for conversion.
On this episode of The emPowered Author Podcast, I share why I love LinkedIn, how to optimize your infrastructure and ways to engage so that your target readers and clients will find you!
Be sure to download our handy tool to help you this season. Visit our website to download The Author’s Guide to the Social Dilemma where you can follow along, take notes and uncover how you are going to tackle social. Also, social media is a specialty of ours. We love offering digital presence audits as well as helping authors update their social media infrastructure, create content pillars and a social plan, and even develop graphics and content accordingly. If you could use that help, reach out.
Follow the emPower PR Group on social: Facebook, Instagram and LinkedIn.
I’m going to date myself on today’s episode, but I have to share that I literally remember the day when Facebook became a thing and my college didn’t have access to it yet. I also remember working at a company that had such a stringent social media policy that it would be laughable now. I remember life before social media, but I know that because of it, we are all forever changed. It’s changed how we connect with people, and it’s changed how we promote our offerings… and authors, you can’t escape that.
But where should you be? How much time should you spend? What is worth your personal and financial investment? On this episode of The emPowered Author Podcast, we are unpacking the answer to these questions and Stephanie shares her top 3 tips to help authors develop and build their social platform.
Be sure to download our handy tool to help you this season. Visit our website to download The Author’s Guide to the Social Dilemma where you can follow along, take notes and uncover how you are going to tackle social. Also, social media is a specialty of ours. We love offering digital presence audits as well as helping authors update their social media infrastructure, create content pillars and a social plan, and even develop graphics and content accordingly. If you could use that help, reach out.
Follow the emPower PR Group on social: Facebook, Instagram and LinkedIn.
Every author has the potential to make their author emPact, and Wendy Cocke is proof of it. Wendy's book, Making Flex Work, has allowed her the opportunity to help others... and she credits this podcast and Stephanie's insights to helping her do just that!
In this episode of The emPowered Author Podcast, Stephanie and Wendy discuss how authors can make an emPact, and the power of Stephanie's message found throughout this podcast and in her book, Make Your Author emPact: Sell More Books, Increase Your Reach & Achieve Your Why.
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Growth requires reflection, and as we inch closer to the end of the year, you may be planning out your authorpreneur business offerings for next year. If so, this episode of The emPowered Author Podcast is worth a listen. The best businesses – the ones that are emPactful and profitable – are continuously looking for opportunities to improve. As 2023 knocks on the door, I wanted to take a moment to discuss how you could look back to grow forward, too!
Authorprenurship is also more than a checklist; it’s a way of life and a way that you look at your own life. In my new book, Make Your Author emPact, I have a whole section on how a book can build or grow a business, and I have a feeling you may find it extremely useful!
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You and I may be a bit different when it comes to entrepreneurship. While you may dream of all that it could offer; I tried time and time to run away from it. It had other plans, and running a business wasn’t a part of it. However, authorpreneurship kept knocking and I decided to stop running from it and, instead, see what it had to offer. And, I’ve been pleasantly surprised.
While running a business is no small feat; it’s downright rewarding once you get it up and running. In this episode of The emPowered Author Podcast, I want to share with you what I’ve learned that most authorpreneur businesses need, logistically, to run effectively. I didn’t have a plan. I had no guide. I learned from experience and trial and error. And today, I hope to save you some time by sharing!
Authorprenurship is also more than a checklist; it’s a way of life and a way that you look at your own life. In my new book, Make Your Author emPact, I have a whole section on how a book can build or grow a business, and I have a feeling you may find it extremely useful!
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You’ve solved the authorpreneur equation, but are you benefiting from it? You have a marketable solution, but are you marketing it? You have a business but are your offerings clear? Are you talking about them and are others doing the same?
Books that aren’t being read makes my soul cry! And businesses — meaningful ones – that aren’t getting traction because you’re not promoting them makes my heart break. Let’s fix that during this podcast episode!
Books mean business, literally. Over the years of helping authors with book marketing support, there is a commonality that I have picked up on and it’s this. Most authors don’t realize that the moment they write and publish a book, they have actually launched a business.
This season of The emPowered Author Podcast is focused on helping authorpreneurs with marketing insights to build or grow their business alongside or from their book. This episode discussed how to leverage the Author emPact Method to sell your business!
If you want to learn more, Stephanie's new book, Make Your Author emPact: Sell More Books, Increase Your Reach & Achieve Your Why, is available.
Follow the emPower PR Group on social: Facebook, Instagram and LinkedIn.
When some people say that they have "been there, done that" it means they aren't open to trying something again. Others, like me, see that phrase a bit differently. In fact, it's wisdom shared and that's what this episode is all about.
In this episode of The emPowered Author Podcast I read a chapter from my new book, Make Your Author emPact: Sell More Books, Increase Your Reach & Achieve Your Why, and it just so happens that chapter is called Been There, Done That and It's Time I Wrote a Book About It.Knowledge is powerful, especially when it comes from people who want to pour into others. I knew it was time to write a book that other people could benefit from... authors specifically. Enjoy an insider peek into one of my favorite chapters.
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Some people write a book because they have a dream to do so. Figuratively of course! They can envision a world where their name is on a book and they are making an emPact with it. Welp, I never had that type of dream. Instead, I had a literal one.
A literal dream put me on this journey to write a book which later took me on the journey to help authors around the world market theirs. This week, in celebration of the launch of my third book, Make Your Author emPact, I wanted to share with you a bit about how I became an author from a dream.
In this episode of The emPowered Author Podcast learn about the book that changed everything for me. And, if you want to ensure your book does the same, order a copy of Make Your Author emPact: Sell More Books, Increase Your Reach & Achieve Your Why. I think you'll find it helpful!
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There are a handful of days in my life that I’ll never forget. And today is added to it! It's the launch of my newest book, Make Your Author emPact: Sell More Books, Increase Your Reach & Achieve Your Why. Ahh! Today calls for a celebration, and I am so excited to share with you a sneak peek into the top three things I learned while launching this book.
I will never, ever take for granted the journey an author is on. And this book reminded me just how emotional and meaningful it is. It would mean the world to me if you would purchase a copy of my book today so that you can ensure that those who need you book’s message can and do! Make Your Author emPact is available today in paperback and eBook.
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Writing a book on emPact got me thinking … I wonder what some of my family feels about it. Specifically, I was curious if there were authors who had made an emPact in their lives like authors had made an emPact in mine. So I decided to ask them. And I had way too much fun in the process.
I learned that I take for granted small nuggets of information, because asking this question and hearing their answers was honestly such beautiful moments for me. They were excited to share (well, except my youngest who I caught when he was hangry) and I learned even more about them in the process.
In this episode of The emPowered Author Podcast we are kicking off a week of pop-up episodes around author emPact because it's a big week around here! Make Your Author emPact: Sell More Books, Increase Your Reach & Achieve Your Why, releases tomorrow! And we are celebrating.
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Books mean business, literally. Over the years of helping authors with book marketing support, there is a commonality that I have picked up on and it’s this. Most authors don’t realize that the moment they write and publish a book, they have actually launched a business.
This season of The emPowered Author Podcast is focused on helping authorpreneurs with marketing insights to build or grow their business alongside or from their book. It just so happens this episode of the podcast dives into marketing tactics to support your authorpreneurship business growth. Stephanie shares insights she's used in her business so that it works for her (and not the other way around).
To help authorpreneurs, Stephanie is also releasing a new book, Make Your Author emPact: Sell More Books, Increase Your Reach & Achieve Your Why, which will release September 27, 2022. It's a resource for authorpreneurs and currently available for pre-order.
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Do you have the entrepreneur (I mean, authorpreneur) itch? You see other authors who have built businesses from their book’s message and you know you have it in you to do the same. Or, maybe you’re more like Stephanie Feger. The itch only came from a mosquito bite that your book gave you because it knows there is more to do with the message you shared in a book. Whether you are seeking out becoming an authorpreneur or it has found you, Stephanie is excited to share with you some of the most successful authorpreneur offerings to consider.
In this episode of The emPowered Author Podcast, Stephanie uncovers what it takes to create a marketable business and some successful authorpreneur offerings for you to consider.
To help authorpreneurs, the emPower PR Group also has two amazing opportunities for considerations. Make Your Author emPact: Sell More Books, Increase Your Reach & Achieve Your Why is Stephanie's newest book which will release September 27, 2022. It's a resource for authorpreneurs and currently available for pre-order.
Also, the emPower PR Group is hosting an in-person Author emPact Summit September 29-30 in the Greater Louisville area for authors who are looking to build or grow their speaking business and need the marketing assets to do so. Learn more here.
Follow the emPower PR Group on social: Facebook, Instagram and LinkedIn.
Authorpreneurship ... do you know what it is and how in the world to embrace it? Stephanie Feger, founder and owner of the emPower PR Group, has solved the authorpreneur equation and loves helping authors do the same.
In this episode of The emPowered Author Podcast, she shares the three key parts of the authorpreneur equation and offers you insights on how to solve it for yourself, too. (Hint: if you know your value and the needs of your target readers, you are over halfway there!)
To help authorpreneurs, the emPower PR Group also has two amazing opportunities for considerations. Make Your Author emPact: Sell More Books, Increase Your Reach & Achieve Your Why is Stephanie's newest book which will release September 27, 2022. It's a resource for authorpreneurs and currently available for pre-order!
Also, the emPower PR Group is hosting an in-person Author emPact Summit September 29-30 in the Greater Louisville area for authors who are looking to build or grow their speaking business and need the marketing assets to do so. Learn more here.
Follow the emPower PR Group on social: Facebook, Instagram and LinkedIn.
"Don't fix what isn't broke" is a phrase that should apply to marketing, too. However, most authors (and everyone for that matter) opt to look for new opportunities to market their book and overlook what is right in front of them. You are likely sitting on a gold mind of potential, and in this episode, Stephanie uncovers those gems for you.
In this episode of The emPowered Author Podcast, Stephanie sheds light on marketing potential you have, highlights what your readers need, and walks through the three things that will always work when it comes to book marketing. You are bound to walk away with a handful of ideas (or even more!) that you can implement now, right this very moment.
If you’d like some infused inspiration on all things book marketing, let’s chat. We offer a 1-hour marketing strategy session that is sure to leave you with more easy and simple marketing ideas than you can tackle in a month! A year even. Click here to learn more and snatch a time to chat.
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The emPower PR Group is hosting an in-person Author emPact Summit September 29-30 in the Greater Louisville area for authors who are looking to build or grow their speaking business and need the marketing assets to do so. Take advantage of the early bird discount using promo code SUMMIT100 to receive $100 off when registering before September 1. Learn more: https://empowerprgroup.com/authorempactsummit
Tick tock, tick tock. Our life is filled up of moments, and many times we become engrossed with time. It’s how we run our days and our businesses. This episode isn’t about time in the clock sense … but rather in the patience sense. I’m so excited for you to meet a dear friend of mine who is living proof that some of the best marketing is all about timing (and networking).
For this episode, Stephanie Feger is joined by Jennifer Choate who is a Women's Ministry Leader. In this episode of The emPowered Author Podcast, we talk about how some of the most effective marketing requires you to focus on things you own and let go of the things you don’t. For example, I wanted to speak at a specific church, but I couldn’t make it happen. Instead, I focused on meeting people, and the church found me instead! When you realize that you aren’t in the business of book sales, but message sharing, the message drives it all.
If you’d like some infused inspiration on all things book marketing, let’s chat. We offer a 1-hour marketing strategy session that is sure to leave you with more easy and simple marketing ideas than you can tackle in a month! A year even. Click here to learn more and snatch a time to chat.
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If you are an author, you know the power of a library, and I would venture to say you would love to know how you could work with one. Not all libraries run the same way, but most have similar departments that are actively looking for ways to inspire people to come in, to read more, and to fall in love with books like we have.
For this episode, Stephanie Feger is joined by Gayle Ryan who just so happens to be a library programmer. In this episode of The emPowered Author Podcast, we are pulling back the curtain on some of our favorite book marketing tactics and collaborating with a library is one of them! Marketing is about reaching people where they are, when they want you to … and guess what, patreons of the library just may be your people.
If you’d like some infused inspiration on all things book marketing, let’s chat. We offer a 1-hour marketing strategy session that is sure to leave you with more easy and simple marketing ideas than you can tackle in a month! A year even. Click here to learn more and snatch a time to chat.
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Did you know that getting recognition for your amazing book could also be a way to help you continue to market your book? I don’t know about you, but getting an award always excites me … and getting an award as an author, well you may have to scrape me up off the floor because I’ll be a puddle when that happens! The truth is that awards are often overlooked as an opportunity to help spread the word about you, your book and your message.
For this episode, Stephanie Feger is joined by Boni Wagner Stafford who has a publishing gift that she shares with the authors she works with. And in this episode of The emPowered Author Podcast, she’s sharing that gift with us as we talk about awards and how they offer marketing opportunities for authors, too!
If you’d like some infused inspiration on all things book marketing, let’s chat. We offer a 1-hour marketing strategy session that is sure to leave you with more easy and simple marketing ideas than you can tackle in a month! A year even. Click here to learn more and snatch a time to chat.
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Don’t break what isn’t broken. I think too many times we opt to go after the newest fad in marketing without remembering that there are evergreen and timeless strategies that work, are so effective, and are memorable beyond belief.
For this episode, Stephanie Feger is joined by Cathy Fyock, a book coach, who has a simple but extremely effective strategy to help her authors create conversations everywhere. Her "Ask Me About My Book" button has been game-changing for many authors, Stephanie included. The best marketing efforts lead to meaningful conversations. When you have a book that is poised to share value, don’t withhold that value. Share it. And if you are terrified of starting that conversation, wear a button that entices someone else to start it. In this episode of The emPowered Author Podcast, Stephanie chats about how to start the conversation.
If you’d like some infused inspiration on all things book marketing, let’s chat. We offer a 1-hour marketing strategy session that is sure to leave you with more easy and simple marketing ideas than you can tackle in a month! A year even. Click here to learn more and snatch a time to chat.
Follow the emPower PR Group on social: Facebook, Instagram and LinkedIn.
When some hear the word marketing, they cringe. And the more authors I meet and get the pleasure of working with, I realize that many feel the same way. “I’d rather be writing than marketing” is a typical come back I receive. Listen, I get it. (Well, not really because I love book marketing … but I do understand.) In this season of The emPowered Author Podcast, I’m uncovering some unique and effective book marketing ideas that you can implement now!
In this episode of The emPowered Author Podcast, I chat about how to reach people where they are, and sometimes that place isn't the first place you would look. I had the pleasure of visiting a small community in my state when my book came out, and I took full advantage of my time visiting, speaking and spreading my book's message. Sometimes the best marketing opportunities are those you least expect.
If you would like to chat about the power of becoming an author, what it can do for you and how to make that dream a reality, check out the emPower PR Group's Marketing Strategy Session. It’s a great way to get focused, get started and make your Author emPact. If you have a question, DM Stephanie here!
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An endorsement – at its core – is someone providing you public approval of you, your product, your business, your book. Yes, that’s right … endorsements are a meaningful part of your book’s marketing efforts and today’s episode dives into that. Be prepared to learn all the W’s on endorsements. What it is. Who to ask. When to ask. And some unique ideas to get more!
If you don’t ask, you are already making the decision for someone. That’s true when asking for an endorsement. That’s also true when asking someone to buy a book, to invite you to come speak, to engage in a strategic partnership, and to get a review. In this episode of The emPowered Author Podcast, the two book experts chat about the power of the ask.
If you would like to chat about the power of becoming an author, what it can do for you and how to make that dream a reality, check out the emPower PR Group's Marketing Strategy Session. It’s a great way to get focused, get started and make your Author emPact. Each week, Stephanie and Jennifer chat, answering author questions on LinkedIn. If you have a question, DM Stephanie here!
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Do you know that old adage … don’t judge a book by its cover? Well, while I try to live that out with how I interact with people, I’m not as great when it comes to books. In fact, covers … and their titles and subtitles … are usually the thing that reels me in and pushes me to say yes, I will give 8 hours of my Saturday over to your story.
In this episode of The emPowered Author Podcast, Stephanie chats with Jennifer Crosswhite, a book coach and editor, about the significance of a title. Titles and subtitles don’t give you a love of words to work with, but each of them is jam-packed with purpose. And, when used best, they can be the deciding factor that pushes a reader to put your book in their shopping cart.
If you would like to chat about your next small step in the marketing space, check out our 1-hour strategy session. It’s a great way to get focused and get started. I’m ready to empower you as you embark on making your Author emPact. Remember, emPowered people empower people. We’ve emPowered you. Now, it's your turn to emPower others.
Got questions for us? You can ask them here!
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Pricing a book is a tough situation for most authors. But it doesn’t have to be. There can and should be a method to the madness. Most authors ask themselves the age old question – how low can I go? But that should be a question when playing limbo, not book pricing. It’s not about how low you can go. It’s more about how high the market can bear.
In this episode of The emPowered Author Podcast, Stephanie chats with Jennifer Crosswhite, a book coach and editor, about how to accurately price a book. Pricing your book is a marketing strategy and you should keep in mind your target audience while determining your pricing.
If you would like to chat about your next small step in the marketing space, check out our 1-hour strategy session. It’s a great way to get focused and get started. I’m ready to empower you as you embark on making your Author emPact. Remember, emPowered people empower people. We’ve emPowered you. Now, it's your turn to emPower others.
Got questions for us? You can ask them here!
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There’s a word that even I hear in the author world that gives me the heebee jeebees. NO, it’s not marketing (although I know that does that for many!). For me it’s always been feedback. And, I venture to say that I’m not the only one who feels this way. And although we are not talking about feedback per say, we are talking about reviews. Reviews are a form a feedback … and some authors never want to read them. But they are a gold mine of opportunity and marketing appeal.
In this episode of The emPowered Author Podcast, Stephanie chats with Jennifer Crosswhite, a book coach and editor, about reviews - what they are, why you need them, and where to get them. This is a question many authors ask me, so I thought it was a great topic to share with you today.
If you would like to chat about your next small step in the marketing space, check out our 1-hour strategy session. It’s a great way to get focused and get started. I’m ready to empower you as you embark on making your Author emPact. Remember, emPowered people empower people. We’ve emPowered you. Now, it's your turn to emPower others.
Got questions for us? You can ask them here!
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In this episode of The emPowered Author Podcast, Stephanie chats with Jennifer Crosswhite, a book coach and editor, about when you should start promoting your book. Promotion go-time is now whether you are still writing your book or trying to build a business from it. When it comes to marketing, you have choices and you have opportunities for control. Start there.
If you would like to chat about your next small step in the marketing space, check out our 1-hour strategy session. It’s a great way to get focused and get started. I’m ready to empower you as you embark on making your Author emPact. Remember, emPowered people empower people. We’ve emPowered you. Now, it's your turn to emPower others.
Got questions for us? You can ask them here!
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What can happen when a book coach and a book marketer come together for a virtual chat with a cup of caffeine?! Anything! In this season, I wanted to share with you some of my favorite topics we’ve discussed. Go grab a cup of caffeine and join us for this meaningful chat.
In this episode of The emPowered Author Podcast, Stephanie chats with Jennifer Crosswhite, a book coach and editor, about why you should become an author and how to start small. Knowing your why is pivotal. And, I know Jen will agree, it will help you write a book that’s meaningful to you and to others, and it will help you market your book too.
If you would like to chat about your next small step in the marketing space, check out our 1-hour strategy session. It’s a great way to get focused and get started. I’m ready to empower you as you embark on making your Author emPact. Remember, emPowered people empower people. We’ve emPowered you. Now, it's your turn to emPower others.
Got questions for us? You can ask them here!
Interested in checking out what Stephanie is reading? Here is the link: The Lazy Genius Way.
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In this bonus episode of The emPowered Author Podcast, Stephanie chats with Marcie Keithley, author of The Shoe Box Effect, about her photoshoot and how it helped to tell her visual story. My key takeaway from my chat with Marcie is the reminder that when you know your story, you can collaborate with experts to help bring it to life. Marcie knew and trusted me. I know and trust Chanel. And her photos speak volumes to that trust. Lean back and trust experts to help you accomplish your goals. I promise you won’t be disappointed.
To help you get the most out of a forthcoming branding photoshoot, we’ve compiled a checklist to take the stress out of planning your photoshoot and ensure that you are getting the most bang for your buck. Visit www.empowerprgroup.com/authorphotography to access to that complimentary resource.
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It’s all in the details. We know this! We are authors. Think about the descriptors you use in your writing. Details matter there. And they matter, too, in your photos. You are your brand. Embrace it and be on the lookout for items that help to share it.
In this episode of The emPowered Author Podcast, Stephanie chats with Chanel Nicole, personal brand photographer, about all the details. A tip that Chanel shared and I totally believe in is that you should always keep your eyes open. You may come across a mug, a journal, or another detail prop that would be a great addition to your next photo shoot. And, when it’s time to get your photos taken, be sure to add them into your bag of photoshoot goodies!
To help you get the most out of a forthcoming branding photoshoot, we’ve compiled a checklist to take the stress out of planning your photoshoot and ensure that you are getting the most bang for your buck. Visit www.empowerprgroup.com/authorphotography to access to that complimentary resource.
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Don’t get amazing author photos and let them sit on a shelf … or in a Dropbox or Google Drive file collecting internet dust. There is little that pains me more than seeing this happen, especially when you have amazing photos to work with. Use them! Leverage them! Incorporate them into your marketing efforts!
In this episode of The emPowered Author Podcast, Stephanie chats with Chanel Nicole, personal brand photographer, about how to use your author photos to grow your business. When you start using them, you’ll realize just how powerful photos are in the first place. You may even find yourself becoming more like me and counting down the days until your next author photoshoot so you have new options to incorporate into your book marketing efforts.
To help you get the most out of a forthcoming branding photoshoot, we’ve compiled a checklist to take the stress out of planning your photoshoot and ensure that you are getting the most bang for your buck. Visit www.empowerprgroup.com/authorphotography to access to that complimentary resource.
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There are times when ignorance is bliss, but this isn’t one of them. Before you invest in your author photography, make sure to uncover everything that you need to know and didn’t know you needed to know.
In this episode of The emPowered Author Podcast, Stephanie chats with Chanel Nicole, personal brand photographer, about all the specifics every author should be aware of early on. Open lines of communication and expectation clarity from the beginning can ward off any uncomfortable conversations later, and it will ensure your photography experience runs as smoothly as possible.
To help you get the most out of a forthcoming branding photoshoot, we’ve compiled a checklist to take the stress out of planning your photoshoot and ensure that you are getting the most bang for your buck. Visit www.empowerprgroup.com/authorphotography to access to that complimentary resource.
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Finding your perfect photographer doesn’t have to be daunting. Photography is an art, and you want to find a photographer to help you paint the visual story you seek. Don’t just use someone you know or the first person you reach out to. Know what your goals are, and find a photographer who can help achieve them.
In this episode of The emPowered Author Podcast, Stephanie chats with Chanel Nicole, personal brand photographer, about how to find the perfect photographer for you. It is important to find one who understands your end goals. And, rest assured, when you reflect on the questions and insights we share in this episode, you will be able to understand early on if a photographer is the right fit for your needs.
To help you get the most out of a forthcoming branding photoshoot, we’ve compiled a checklist to take the stress out of planning your photoshoot and ensure that you are getting the most bang for your buck. Visit www.empowerprgroup.com/authorphotography to access to that complimentary resource.
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I don’t know about you, but I always find a sense of calm when I’m prepared. And, I usually get the most out of something when I come prepared, too. I love finding all the things to help tell the story in the way I want it told. And when you are embarking on a photoshoot, that should be your goal.
In this episode of The emPowered Author Podcast, Stephanie chats with Chanel Nicole, personal brand photographer, about how to prepare for a photoshoot. Chanel may call me the bag lady, but being prepared for a photoshoot is my jam. I give you permission to grab a bag and join me as you collect all the things to make your shoot unique and perfect for you.
To help you get the most out of a forthcoming branding photoshoot, we’ve compiled a checklist to take the stress out of planning your photoshoot and ensure that you are getting the most bang for your buck. Visit www.empowerprgroup.com/authorphotography to access to that complimentary resource.
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Our world has become extremely visual. One that makes us a bit more “social” and, now more than ever before, photos matter. From selfies to live photos and headshot to lifestyle branding, photography is a way we tell stories, and for my author friends out there, I wanted to make sure you have what you need to tell your visual story in a way that complements your written one. This season of The emPowered Author podcast focuses the lens on the photography insights you need to accompany your author branding efforts.
In this episode of The emPowered Author Podcast, Stephanie chats with Chanel Nicole, personal brand photographer, about why photography matters. Photography has power ... it can give you the confidence you need to feel powerful. As an author, your message is also powerful, so let’s make sure that your brand and photos are in alignment.
To help you get the most out of a forthcoming branding photoshoot, we’ve compiled a checklist to take the stress out of planning your photoshoot and ensure that you are getting the most bang for your buck. Visit www.empowerprgroup.com/authorphotography to access to that complimentary resource.
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Some books I enjoy and others I just can’t shake. They change me to my core. They leave me pondering. They leave me considering new ways to look at life. Tricia Jacobson’s book, NOVA: The Courage to Rise, is one of those, and I’m excited to have had the pleasure to chat with her recently about her book, the journey she took to bring it to life, and the three key aspects of her process that left me considering how a book can change everything. Let me invite you into our conversation.
"What I'm Reading" is a periodic podcast where Stephanie shares insights into a book she has recently read and provides key takeaways for authors to reflect upon and implement. Learn more about how Stephanie can support you in your book marketing needs and schedule a time to chat by visiting the emPower PR Group website.
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Who knew there was so much to be known about author websites? Well, Sandy and I knew and today, we are wrapping up this season with everything you didn’t know you needed to know about websites in general. Because, let’s be real, sometimes website verbiage feels like a whole different language.
In this episode of The emPowered Author Podcast, Stephanie chats with Sandy Wiles, website designer and developer, about how to make your website speak to your audience, inspire them, and call them to action. I don’t want you floundering trying to understand it all without some guidance. And I hope this episode and season leaves you with more than you knew you needed and the confidence to find the support to bring it to life.
The “Ready to Build Your Website Preparedness Kit” will provide you with insights on everything you need to make your website development experience easy-peasy and run smoothly. Visit www.empowerprgroup.com/website to learn more about author websites and to get access to the tools to assemble while building your website.
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This book is a beautiful book for both the long-time Christian and the budding one. I see it as a valuable tool for parents and children, for professionals and students, for young and old, and it has the opportunity to impact any and all people.
In this episode of "What I'm Reading," Stephanie dives into the book, A Letter to the Church and the Next Generation by Robin T. Jennings. While this book is focused on spiritual mentorship, there is so much goodness that can be used in all aspects of your life. If you enjoy Biblical guidance and Christian mentorship from an amazing Christian mentor himself, you’ll love Robin’s latest book.
"What I'm Reading" is a periodic podcast where Stephanie shares insights into a book she has recently read and provides key takeaways for authors to reflect upon and implement. Learn more about how Stephanie can support you in your book marketing needs and schedule a time to chat by visiting the emPower PR Group website.
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I bet you weren’t expecting an episode on The emPowered Author Podcast about relationships (yeah, me neither!). But the truth is that when you wrote a book, you were wanting to build a relationship. A one-sided relationship, but still a relationship. The most successful authors open up the relationship and make it two-way, providing a way for engagement to continue and relationships to deepen. Readers want to know you, they want to feel connected to you, they want to hear from you. Let your website be the hub for making that happen!
In this episode of The emPowered Author Podcast, Stephanie chats with Sandy Wiles, website designer and developer, about how authors can leverage a website to build relationships with their readers.
The “Ready to Build Your Website Preparedness Kit” will provide you with insights on everything you need to make your website development experience easy-peasy and run smoothly. Visit www.empowerprgroup.com/website to learn more about author websites and to get access to the tools to assemble while building your website.
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Your website should be to your author brand and business as your address is to your home and personal life. It should be your hub. The place you start. The place you express yourself. The place people know to go to find you, authentically. When you think of your website as an afterthought, you aren’t fully leveraging all that your website can and will do for you. But when you think of it first, you are positioning it to work for you.
In this episode of The emPowered Author Podcast, Stephanie chats with Sandy Wiles, website designer and developer, and goes a bit deeper into how to use an author website. Your website is a living, breathing tool to help you accomplish your goals. Don’t just build the website, use it. In today’s episode, we leave you with a slew of ways for you to consider.
The “Ready to Build Your Website Preparedness Kit” will provide you with insights on everything you need to make your website development experience easy-peasy and run smoothly. Visit www.empowerprgroup.com/website to learn more about author websites and to get access to the tools to assemble while building your website.
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Do you know what your zone of genius is? Are you working within it? Are you sharing it with others in a meaningful way? Don't worry if you have no idea what I am talking about...this podcast will help you find out. It will challenge you to find what makes you uniquely amazing and leverage that gift to change the world, the lives of others, and your own life in the process. If you are ready to embrace the hope and the reality that there is more, you can be more, and the world is your oyster, take a listen.
In this episode of "What I'm Reading," Stephanie dives into the book, The Big Leap by Gay Hendricks. I think we all need to be challenged to identify our zone of genius and make incremental movements towards working within it. Understanding Upper Limit Problems may be one of the most important aspects of this book. If you are finding yourself struggling with accomplishing the goals you seek, maybe you have an ULP. This book may help you uncover it.
"What I'm Reading" is a periodic podcast where Stephanie shares insights into a book she has recently read and provides key takeaways for authors to reflect upon and implement. Learn more about how Stephanie can support you in your book marketing needs and schedule a time to chat by visiting the emPower PR Group website.
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We are digging into the specifics of what makes an author website stand out, and today, we are taking it even further and giving insights into the three types of websites authors should consider when developing their own. Being educated on the possibilities could open doors for you to think bigger about where you are, where you want to go, and how your website can help you get there!
In this episode of The emPowered Author Podcast, Stephanie chats with Sandy Wiles, website designer and developer, and walks through the good, the bad and the ugly of all types of website options so you are aware of the pros and cons of each, helping you make the right decision for your needs.
The “Ready to Build Your Website Preparedness Kit” will provide you with insights on everything you need to make your website development experience easy-peasy and run smoothly. Visit www.empowerprgroup.com/website to learn more about author websites and to get access to the tools to assemble while building your website.
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Understanding the goal of your website and how it connects with your strategies will ensure that it not only meets your needs, but it also meets the needs of those you want to engage with you. Your strategy will dictate the elements that you need in your website to ensure that your website works for you!
In this episode of The emPowered Author Podcast, Stephanie chats with Sandy Wiles, website designer and developer, about actually building a website and the things we have learned that makes the process smooth and what makes it rocky. You'll also become empowered by the key elements that make a strong author website.
The “Ready to Build Your Website Preparedness Kit” will provide you with insights on everything you need to make your website development experience easy-peasy and run smoothly. Visit www.empowerprgroup.com/website to learn more about author websites and to get access to the tools to assemble while building your website.
Follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
Building a digital presence for yourself — and your author brand — shouldn’t be something you question. And if you are, let me answer it for you. Yes, you need a digital presence and yes, it needs to start and end with a website. A website provides validity and credibility to you, your business and your book, too!
In this episode of The emPowered Author Podcast, Stephanie chats with Sandy Wiles, website designer and developer, about how a website can do the heavy lifting of marketing for you, your business, and your book. And together they explore why having one is so important for your digital credibility.
To help you manage the overwhelm of figuring out where to begin and how to navigate the author website journey, feel free to download the “Ready to Build Your Website Preparedness Kit” which provides you with insights on everything you need to make your website development experience easy-peasy and run smoothly. Visit www.empowerprgroup.com/website. And, if our team can support you on your website journey, give us a shout! We'd love to.
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If you are looking for a book to help guide you to be the best you possible, this book may be for you. If you are interested in understanding the underlying success metrics of successful people – and successful women – I’d recommend you dive into this book. If you can’t figure out why you are stuck or how to get unstuck, this book may push you a bit. And, if you are wanting to reach your potential, I do believe this book can help guide you down that path.
In this episode of "What I'm Reading," Stephanie dives into the book, Think and Grow Rich for Women by Sharon Letcher. This book is built upon a framework found in Think and Grow Rich by Napoleon Hill during an era when “all the titans of business were men.” Sharon Lechter takes his classic 13 steps to success and intertwines new age thinking, insights from successful women, and personal experience to shed light on how women can utilize the framework in our world today. As the book’s description shares: “Women are the future of American business.” And this book gives women direction in that journey. (And, whether you are a woman or not, this episode highlight's Stephanie's key takeaways that anyone who seeks success can implement!)
"What I'm Reading" is a periodic podcast where Stephanie shares insights into a book she has recently read and provides key takeaways for authors to reflect upon and implement. Learn more about how Stephanie can support you in your book marketing needs and schedule a time to chat by visiting the emPower PR Group website.
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Are you anything like the kazillion people out there who set a goal but never accomplish it? In January, you get pumped to try something new – lose weight, finish something you’ve already started, dive into something you’ve always wanted to. Maybe that goal is to write a book. But, alas, a few weeks in and you’ve already forgotten what your goal was in the first place. If that rings a bell, you have found your safe haven.
In this episode of "What I'm Reading," Stephanie dives into the book, Finish by Jon Acuff. If you struggle with perfectionism, this book will give you the direction to kick it to the curb. If you are tired of not finishing what you start, this book will help you reset. And, if you want a good read that will make you laugh and learn something at the same time, this book is for you.
"What I'm Reading" is a periodic podcast where Stephanie shares insights into a book she has recently read and provides key takeaways for authors to reflect upon and implement. Learn more about how Stephanie can support you in your book marketing needs and schedule a time to chat by visiting the emPower PR Group website.
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Choosing a publishing approach is a personal choice. And depending upon your goals and needs, it may vary from another. As long as you come to the table with open eyes and open ears, and clarity on what you get and what you don’t, the decision shouldn't be a complicated one.
In this episode of The emPowered Author Podcast, Stephanie explains the various publishing options and the pros and cons of each. There are a lot of myths about publishing a book. Join Stephanie as she sets the record straight on publishing!
If writing a book is something you've dreamed of doing, having started working on, or are looking to complete, The emPowered Writer may be a great program for you to consider. The emPowered Writer is a signature program at the emPower PR Group that provides aspiring authors with the tools they need to bring their messages from their minds to the masses, and do it in a way that will ensure that their books are ones readers want, need and will buy! Learn more about The emPowered Writer and schedule a time to chat with Stephanie to see if it's a good fit for you.
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Feedback. It’s a word that many of us have trouble giving and issues with receiving. But feedback, in and of itself, is not positive or negative. It’s not good or bad, right or wrong. We add our feelings to it due to our experiences from it.
In this episode of The emPowered Author Podcast, Stephanie shares how embracing feedback can actually be the thing that helps your book have the most impact. Don’t be scared of it, embrace it!
If writing a book is something you've dreamed of doing, having started working on, or are looking to complete, The emPowered Writer may be a great program for you to consider. The emPowered Writer is a signature program at the emPower PR Group that provides aspiring authors with the tools they need to bring their messages from their minds to the masses, and do it in a way that will ensure that their books are ones readers want, need and will buy! Learn more about The emPowered Writer and schedule a time to chat with Stephanie to see if it's a good fit for you.
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The best way to sell a book is by ensuring that you write a good book from the get go. And the editing process is one way to do that. It is critical to include in your production schedule. Everyone — even an editor — needs to have their book edited!
In this episode of The emPowered Author Podcast, Stephanie chats with Jessica on the importance of ensuring that you have a strong manuscript without editing you out of it. She shares her 4 C's which are tips to simplify the editing process and help you leave a stronger impact on your reader.
If writing a book is something you've dreamed of doing, having started working on, or are looking to complete, The emPowered Writer may be a great program for you to consider. The emPowered Writer is a signature program at the emPower PR Group that provides aspiring authors with the tools they need to bring their messages from their minds to the masses, and do it in a way that will ensure that their books are ones readers want, need and will buy! Learn more about The emPowered Writer and schedule a time to chat with Stephanie to see if it's a good fit for you.
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No matter the reason for writing a book, every author hopes that they write a book that will sell. While the subject matter of your manuscript's content plays a large role in your book's success, ensuring that your message is written with your ideal reader in mind first and foremost is pivotal.
In this episode of The emPowered Author Podcast, Stephanie shares the emPower PR Group's "Write to Your Reader Framework," which provides authors guidance to ensure that their book will be one that their potential readers will want, need and will buy. The framework digs into the manuscript, the book itself, and the action the author will want them to take.
If writing a book is something you've dreamed of doing, having started working on, or are looking to complete, The emPowered Writer may be a great program for you to consider. The emPowered Writer is a signature program at the emPower PR Group that provides aspiring authors with the tools they need to bring their messages from their minds to the masses, and do it in a way that will ensure that their books are ones readers want, need and will buy! Learn more about The emPowered Writer and schedule a time to chat with Stephanie to see if it's a good fit for you.
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What if I were to tell you that you were writing three stories and you didn’t even know it?? Of course you know about the one you are physically writing, but the two other stories you are the author of — the story you speak and the one you think — have tons of power in your life. Almost more than the story you are writing and will one day publish does.
In this episode of The emPowered Author Podcast, we will dive into the other two stories you are unknowingly writing — the story you think and the story you speak — and how they are so deeply interconnected.
If writing a book is something you've dreamed of doing, having started working on, or are looking to complete, The emPowered Writer may be a great program for you to consider. The emPowered Writer is a signature program at the emPower PR Group that provides aspiring authors with the tools they need to bring their messages from their minds to the masses, and do it in a way that will ensure that their books are ones readers want, need and will buy! Learn more about The emPowered Writer and schedule a time to chat with Stephanie to see if it's a good fit for you.
Follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
Don’t let yourself or others stand in the way of writing a book if it’s something you want and need to do. Make it happen, but be sure to tackle it with open eyes. This season of The emPowered Author Podcast is diving into questions many people have before they begin their book writing and publishing journey. In this episode, I touch on understanding the purpose of writing a book and how to measure success. Writing a book can change lives. I’ve seen it happen for others. And I’m proof of it too, as it happened for me.
If writing a book is something you've dreamed of doing, having started working on, or are looking to complete, The emPowered Writer may be a great program for you to consider. The emPowered Writer is a signature program at the emPower PR Group that provides aspiring authors with the tools they need to bring their messages from their minds to the masses, and do it in a way that will ensure that their books are ones readers want, need and will buy! Learn more about The emPowered Writer and schedule a time to chat with Stephanie to see if it's a good fit for you.
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SURPRISE! We are giving you a bonus episode in this season of the The emPowered Author Podcast. This episode takes a deep dive into the creation and transformation of an author brand. Join myself and Stacey Sassine of Epic Reboot as we discuss how her brand was born and the transformations it took along the journey.
If you are a nonfiction author who is interested in creating an author brand -- or refreshing your current one -- the emPower PR Group can help. Visit www.emPowerPRGroup.com/authorbranding for more information on how Stephanie and Madelyn can help you bring your brand to life. Also, be sure to download our free Branding Brainstorm Guide to help you articulate your vision for your brand and your business so that you are ready to work with a team to bring it to life.
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What is the difference between the author brand and the book brand? How are the two connected? How do they work together to create the ideal marketing strategy? It is important to start with your vision and goals as an author and then develop the book brand to line up with that vision. Know your goals, who you want to reach, and how you want the audience to feel to create a successful book brand. This episode of The emPowered Author Podcast connects the book brand and the author brand for the ideal branding strategy.
If you are a nonfiction author who is interested in creating an author brand -- or refreshing your current one -- the emPower PR Group can help. Visit www.emPowerPRGroup.com/authorbranding for more information on how Stephanie and Madelyn can help you bring your brand to life. Also, be sure to download our free Branding Brainstorm Guide to help you articulate your vision for your brand and your business so that you are ready to work with a team to bring it to life.
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A brand is only as good as it is used. I’ve seen beautiful brands be underutilized and I’ve seen pretty horrific brands been used wayyyyy too much! Your goal is to spend your energy creating the brand that speaks you – your goals, your vision, your mission, your offerings to those who need you, want you and will invest in you – and then allow the brand to work for you. Put the brand to use in meaningful and empowering ways.
You know my philosophy – I don’t believe in movement without strategy – so don’t plaster your brand on everything just because you can. Instead, be methodical and select marketing materials and efforts that align with your brand promise and your business goals. That’s the sweet spot! And that’s where brand recognition and brand awareness have the best potential. This episode of The emPowered Author Podcast touches on making the shift from the intangible brand to the tangible marketing materials.
If you are a nonfiction author who is interested in creating an author brand -- or refreshing your current one -- the emPower PR Group can help. Visit www.emPowerPRGroup.com/authorbranding for more information on how Stephanie and Madelyn can help you bring your brand to life. Also, be sure to download our free Branding Brainstorm Guide to help you articulate your vision for your brand and your business so that you are ready to work with a team to bring it to life.
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Colors! Who knew that colors had so much power in the development of your brand. Colors elicit emotion, evoke a memory, create a feeling, set the tone of anything ... including an author brand! When you work with your graphic designer (or us at the emPower PR Group), always keep in mind that your brand should be something that screams you ... but something that invites your target audience to connect with, too. This episode of The emPowered Author Podcast goes into the depths of how colors can impact your author brand.
If you are a nonfiction author who is interested in creating an author brand -- or refreshing your current one -- the emPower PR Group can help. Visit www.emPowerPRGroup.com/authorbranding for more information on how Stephanie and Madelyn can help you bring your brand to life. Also, be sure to download our free Branding Brainstorm Guide to help you articulate your vision for your brand and your business so that you are ready to work with a team to bring it to life.
Follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
Anyone can use the tools that are out there today to create a logo, but, in my opinion, not everyone can create an effective brand! This episode of The emPowered Author Podcast goes into the depths of author branding and outlines four types of logos and the pros and cons of each type.
If you are a nonfiction author who is interested in creating an author brand -- or refreshing your current one -- the emPower PR Group can help. Visit www.emPowerPRGroup.com/authorbranding for more information on how Stephanie and Madelyn can help you bring your brand to life. Also, be sure to download our free Branding Brainstorm Guide to help you articulate your vision for your brand and your business so that you are ready to work with a team to bring it to life.
Follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
We are inundated with brands daily, and for those who are looking to stand out amongst the crowd, you'll want to be aware of how your brand -- and how you bring it to life -- is relational and experiential. Your brand is the foundation that helps you achieve your goals and reach those who need you most.
In this episode of The emPowered Author Podcast, we talk about fonts and how they are a critical component of any brand. Every font elicits a different feeling and a different expression of what someone can plan to get when they interact with your brand. Dive into the psychology a bit with us on how and why fonts matter.
If you are a nonfiction author who is interested in creating an author brand -- or refreshing your current one -- the emPower PR Group can help. Visit www.emPowerPRGroup.com/authorbranding for more information on how Stephanie and Madelyn can help you bring your brand to life. Also, be sure to download our free Branding Brainstorm Guide to help you articulate your vision for your brand and your business so that you are ready to work with a team to bring it to life.
Follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
Many people think a brand is tangible ... and many authors think their brand is their book's brand, too. But the truth is that a brand is actually much bigger than anything tangible. It's what creates emotional feelings, connection and drive for people to purchase or engage with you within the first few seconds of interacting with your brand. And boy is your brand important.
In this episode of The emPowered Author Podcast, we talk about how important an author brand is for ... well ... authors! And we dive into how, when done right, a brand can do the heavy lifting for you in your business as is works in the subconscious of your target audience. Who knew that there was so much that went into developing a brand?! Well you will after listening to this episode. Brands are critically important, and they matter.
If you are a nonfiction author who is interested in creating an author brand -- or refreshing your current one -- the emPower PR Group can help. Visit www.emPowerPRGroup.com/authorbranding for more information on how Stephanie and Madelyn can help you bring your brand to life. Also, be sure to download our free Branding Brainstorm Guide to help you articulate your vision for your brand and your business so that you are ready to work with a team to bring it to life.
Follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
Did you know that having a podcast can help you get on podcasts? In today's world of the 24-hour news cycle, people are utilizing new ways to get trusted information, and podcasts are a growing solution for this need. In this episode of The emPowered Author Podcast, we touch on how a podcast can both help you secure guest interview opportunities on other podcasts as well as be a smart way to connect with listeners when you are.
In every marketing effort you do, remember that it's not about you, it's about them. Keep that nugget of info close when you write your book, when you pull together a launch team, when you go to market your book, and when you pitch yourself as a podcast guest! When you focus on the end user first, you realize what they need to help you be successful. A podcast could be that solution to help you get more visibility. Also, remember to focus on what the listeners need and want. They typically love consuming information in this way, and they will likely stay on this platform to continue learning new things. So, if you have a podcast to connect them with, it could be a easy transition for them to come over and learn from you. Being a podcast guest is just as important as being a podcast host.
If you are a nonfiction author who is interested in utilizing a capsule podcast as a tactic to engage your internal launch team, the emPower PR Group can help. Visit www.emPowerPRGroup.com/capsulepodcast for more information on how Stephanie and Betsy can help you from strategy to concept to podcast. Also, be sure to download our free guidebook -- The Author's Guide to Podcasting -- to capture the key takeaways from this season of The emPowered Author Podcast.
Follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
Opt-ins, lead magnets, nurture campaigns, oh my! This episode of The emPowered Author Podcast is game-packed with marketing terms that many authors aren't privy to, but they should be. This episode helps authors learn about these key marketing tools and provides some innovative ideas on how to utilize a podcast to bring them to life.
If you are a nonfiction author who is interested in utilizing a capsule podcast as a tactic to engage your internal launch team, the emPower PR Group can help. Visit www.emPowerPRGroup.com/capsulepodcast for more information on how Stephanie and Betsy can help you from strategy to concept to podcast. Also, be sure to download our free guidebook -- The Author's Guide to Podcasting -- to capture the key takeaways from this season of The emPowered Author Podcast.
Follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
Are you an authorpreneur? Do you even know what that word means?! This episode of The emPowered Author Podcast touches on how authorpreneurs -- those who write a book and realize, in the process, they have launched a business -- can stand out amongst the crowd by utilizing a capsule podcast. In this episode, Stephanie Feger of the emPower PR Group and Betsy Wallace of Capsule Podcast discuss how a podcast could be used in innovative ways for authors who have built (or are building) meaningful businesses!
Authorpreneurs should always consider ways to support their overarching marketing strategies. Here are a few questions to reflect on as you look at your goals:
- Are you looking to recruit, engage or retain?
- Are you looking to grow or stabilize?
- Are you seeking innovative ways to provide value-add content that you can repurpose?
Knowing your goals -- and how a podcast can support them -- will ensure that your time and financial investments are worth it.
If you are a nonfiction author who is interested in utilizing a capsule podcast as a tactic to engage your internal launch team, the emPower PR Group can help. Visit www.emPowerPRGroup.com/capsulepodcast for more information on how Stephanie and Betsy can help you from strategy to concept to podcast. Also, be sure to download our free guidebook -- The Author's Guide to Podcasting -- to capture the key takeaways from this season of The emPowered Author Podcast.
Follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
Podcasts can help non-fiction authors be seen, be heard, be visible, be empowering. Season 1 of The emPowered Author Podcast highlights innovative ways authors can use podcasts to help them achieve their overarching marketing goals -- outside of merely being a guest on other people's podcasts. In this episode, Stephanie Feger of the emPower PR Group and Betsy Wallace of Capsule Podcast discuss how a podcast could be used as a part of an external book launch strategy!
When most people think about a book launch, they think about an external book launch — a hard launch to the masses. As you consider your external launch approaches, remember to reflect on your target audience and niche, niche, niche! An external launch is always exciting, but think about how exciting it could be with a capsule podcast as a companion!
- You could use it as a tool to help your internal launch team externally promote your book.
- You could use it as a taste tester for media outlets or companies seeking speakers to get a glimpse of you and your message.
- And you could even use it to help people lift the book's messages from the page and into their lives.
The opportunities are endless! In this episode, walk away with some tangible ideas on how to make your external book launch successful, and how a podcast could be a solution to support it!
If you are a nonfiction author who is interested in utilizing a capsule podcast as a tactic to engage your internal launch team, the emPower PR Group can help. Visit www.emPowerPRGroup.com/capsulepodcast for more information on how Stephanie and Betsy can help you from strategy to concept to podcast.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
Welcome to Season 1 of The emPowered Author Podcast, and this season is all about how nonfiction authors can use podcasts to help them achieve their overarching marketing goals. As an author, you likely know just how important podcasts are to help you keep your book, your book’s message, and your business front and center on an ongoing basis. Many marketing professionals encourage authors — especially nonfiction authors — to add a podcast “tour” to their book launch and ongoing marketing plan. And while Stephanie Feger definitely agrees being a guest on other people’s podcasts is a smart marketing tactic as it gets you the opportunity to reach new people through new platforms regularly, another smart tactic may very well be hosting your own podcast, too!
This entire 6-episode season is focused on how hosting a podcast could be a game-changing tactic to support your overarching marketing strategies. You’ll hear innovative ways to leverage a podcast ... ideas you likely have never even considered or knew possible! In this episode, Stephanie Feger of the emPower PR Group and Betsy Wallace of Capsule Podcast discuss how a podcast could be used as a part of an internal book launch strategy!
Launching a book is scary, invigorating, and every emotion in between. Stephanie knows this, because she lived it. She remembers the day that she launched her first book and it brought with it a wave of emotions. But she thanks her launch team which provided her support along the way. Had she been emPowered with the Capsule Podcast concept, she would have totally leveraged it to inspire her launch team to help her book be even more successful than it already was.
There are so many ways that you can use a capsule podcast with an internal launch, and this episode touches on ways to do just that. The opportunities are endless when using this approach to motivate your powerful supporters to connect you, to spread the word, and to write reviews. Don't neglect the internal launch efforts, as they may be the most important!
If you are a nonfiction author who is interested in utilizing a capsule podcast as a tactic to engage your internal launch team, the emPower PR Group can help. Visit www.emPowerPRGroup.com/capsulepodcast for more information on how Stephanie and Betsy can help you from strategy to concept to podcast. Starting a podcast should be strategic, and these two ladies are prepped and ready to help you link it to your overarching strategies and ensure that the end result is something that will help differentiate you to your target audience!
Welcome to Season 1 of The emPowered Author Podcast, and there isn’t a better topic for this season than, well, podcasts! As an author, you likely know just how important podcasts are to help you keep your book, your book’s message, and your business front and center on an ongoing basis. Many marketing professionals encourage authors — especially nonfiction authors — to add a podcast “tour” to their book launch and ongoing marketing plan. And while Stephanie Feger definitely agrees being a guest on other people’s podcasts is a smart marketing tactic as it gets you the opportunity to reach new people through new platforms regularly, another smart tactic may very well be hosting your own podcast, too!
This entire 6-episode season is focused on how hosting a podcast could be a game-changing tactic to support your overarching marketing strategies. You’ll hear innovative ways to leverage a podcast ... ideas you likely have never even considered or knew possible! You’ll learn how to use a podcast to launch a book; to maintain visibility and momentum; to engage superfans and build a fan base of loyal followers; and to help you secure speaking engagements and new business! The opportunities are truly endless, and the emPower PR Group is ready to help.
In this season, Stephanie Feger, host of The emPowered Author Podcast, invites Betsy Wallace, owner of Capsule Podcast and host of the Dinner Sisters Podcast, to join her in talking all things podcasts ... capsule podcasts, that is. Hosting a podcast can be intimidating and overwhelming on the onset, so Stephanie has teamed up with Betsy to bring a new podcast approach to nonfiction authors — capsule podcasting. In this episode, learn everything you need to know about what a capsule podcast is and how it is a strong solution for those who are wanting to start a podcast, those who know that podcasting can be a meaningful tactic in their marketing plans, and those who are looking for innovative ways to stick out amongst the crowd.
Stephanie and Betsy dive into how a podcast should not be a marketing strategy, but rather a tactic to support your overall business goals and marketing plans. Are you looking to sell more books? To build a loyal following? To increase revenue around a derivative offer within your book business? To build an email list? To build your author platform? A podcast could be a great solution for all of these questions and needs, and this episode kicks off 6 jam-packed episodes in this season focused on all things podcasts ... capsule podcasts.
If you are a nonfiction author who is interested in utilizing a capsule podcast as a tactic to support a meaningful marketing strategy for your book or your business, the emPower PR Group can help. Visit www.emPowerPRGroup.com/capsulepodcast for more information on how Stephanie and Betsy can help you from strategy to concept to podcast. Starting a podcast should be strategic, and these two ladies are prepped and ready to help you link it to your overarching strategies and ensure that the end result is something that will help differentiate you to your target audience!
Like many authors, Stephanie Feger didn’t set out with the plan of writing a book and building a business. To be honest, writing a book was never even a thought in her mind. But life had a plan for her, and it would be one that would empower her to empower others in ways she never imagined.
Upon the release of her first book, Color Today Pretty: An Inspirational Guide to Living a Life in Perspective, Stephanie stumbled upon the opportunity to merge her love for writing books with her skillset in marketing, public relations and communications. She had plans to empower people in other ways, but she saw a need from people who had amazing messages to share but unsure how to share them and to whom, so she decided that her calling was to support nonfiction authors to spread their important messages to those who need them most.
Her business, the emPower PR Group, was formed and she was blessed with the opportunity to empower nonfiction authors with laser-focused marketing strategies and tactics to help them write books that sell, promote their books to those who need and want them most, and build a meaningful business from a message that is empowering. Quickly, Stephanie learned that emPowered people empower people, and empowering her one-on-one coaching clients with the tools that they needed to spread their messages was also allowing them to empower others in authentic and meaningful ways. Empowerment is powerful ... and Stephanie continues to see that firsthand day in and day out.
Along her journey, Stephanie continuously seeks ways to empower other nonfiction authors with the marketing insights that she has utilized to help herself and other authors achieve the levels of success that they seek most. The emPowered Author Podcast was born out of the need to provide a one-stop-shop for nonfiction authors to learn marketing insights from an author who has been there, done that, and understands exactly where you are and where you want to go. And ... she is willing to help you get there.
Learn more about Stephanie’s story and her vision for The emPowered Author Podcast in this trailer episode. Subsequent seasons will provide deep dive insights into various marketing tactics and innovative approaches to help nonfiction authors be seen, be heard, and be successful.