Talking Insights: Recent Episodes
ESOMAR
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Welcome back to Talking Insights.
In this episode, we sat down with John Cohen, CEO and founder of Kindling EVA, and Saul Cohen, the company’s co-founder and Head of Product, to explore one of the most important questions in AI today: can machines truly understand human emotion?
Together with their team of emotion scientists and developers, John and Saul spent two years identifying what was missing from existing emotion analytics before building a new model designed to better reflect how people really feel. Their work has already been used by global brands like Sky, Unilever, Kellanova, Leo Burnett, and more to help shape products and communications that connect more effectively with audiences.
The conversation goes deep on the complexity of emotion—especially sarcasm, nuance, context, and cultural differences—and why simplifying feelings into a handful of categories can lead to the wrong decisions. John also shares insights from his book, Asking for Trouble, while both guests discuss the future of emotion AI, the risks of synthetic respondents, and why human oversight still matters.
If you’re interested in market research, AI, product development, or the future of understanding people, this episode is packed with thoughtful takeaways about how technology should support, not replace, human insight.
Learn more about Jon's book: https://askingfortrouble.net/
and about Kindling EVA: https://www.kindlingeva.com/
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Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
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Esomar 2025
The landscape of trust, technology, and human behavior is shifting faster than ever—are we prepared?
Michelle Harrison, the global president of Varian Group, is a renowned expert in public opinion, behavioral science, and social change, advising global leaders and organizations on societal transformation and inclusive leadership. Her insights into the future of trust and technology are more relevant than ever.
In this episode, Michelle shares insights that could redefine how we understand society’s biggest challenges. From the rise of AI and synthetic data to the declining trust in institutions, this episode dives deep into the forces shaping our world and what we must do to stay ahead.
Tune in to explore how we can harness emerging tech responsibly, rebuild trust, and create more inclusive, resilient societies.
Send us Fan Mail
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
Most organizations are unknowingly killing the very human touch that makes AI truly valuable.
Manuel Garcia-Garcia reveals why focusing solely on accuracy and speed in AI systems is a mistake—and how empathy, trust, and human oversight are essential for AI to work with us, not without us.
In this episode, Manuel shares eye-opening insights from his upcoming book, Smarter Together, which explores how we think, feel, and decide alongside AI. Discover why AI’s role isn’t to replace human decision-making but to augment it—whether in healthcare, government services, or daily life.
You'll learn why blindly trusting AI can be dangerous, and how intentional design of workflows and human-AI interaction boosts trust, reduces mistakes, and makes systems more effective.
We break down critical topics such as the paradox of AI trust—why we trust it quickly but also lose confidence fast. Manuel discusses the risks of over-reliance, how to maintain human oversight, and the cultural differences affecting AI adoption worldwide. Plus, get practical advice on how research professionals and organizations can shift from automation for its own sake to AI-powered augmentation that makes us smarter and more human-centered.
This episode is essential listening for leaders, data scientists, researchers, and anyone eager to harness AI responsibly. If you want AI to empower rather than replace, this conversation provides the strategic mindset—and concrete tactics—to make that a reality. Don’t let AI outpace your understanding—learn how to make it work for the human experience.
Manuel Garcia-Garcia is a renowned expert in consumer neuroscience and AI psychology. As an author and thought leader, he’s dedicated to exploring the nuanced relationship between humans and AI—and how to design systems that respect our cognitive and emotional complexity.
Get ready to rethink AI. This isn’t just an episode about technology; it’s about mastering the human side of innovation.
Learn more about the upcoming book Smarter Together here: https://www.amazon.com/dp/100973458X
Send us Fan Mail
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
Unlock how AI is revolutionizing consumer insights—shifting from slow, project-based research to an always-on, real-time understanding of people's needs and contradictions. Ester Marchetti, Chief Innovation Officer at Bolt Insights, reveals how advanced AI tools are enabling brands to connect more authentically with consumers, uncover hidden truths, and make faster, more impactful decisions in a rapidly changing world.
In this episode, Ester shares compelling stories of AI-generated personas bringing real consumer struggles to life, transforming the way brands see and engage their audiences. You'll discover how AI enhances, but doesn't replace, the critical human skills of storytelling, judgment, and interpretation—showing why the future of insights is a perfect blend of technology and human expertise. We break down how insights professionals can develop storytelling muscles and critical thinking to remain indispensable in an AI-driven landscape.
Ester discusses the pivotal moment when AI moved from simple automation to a powerful, interactive force that makes consumer conversations more genuine and nuanced. She highlights the broader shift towards continuous intelligence ecosystems that respond instantly to market changes, enabling companies to act on real-time data instead of waiting months for reports. If you're a market researcher, brand strategist, or innovation leader eager to stay ahead, this episode teaches how to embed AI into your insights process without losing the human touch.
And as Ester prepares to host her upcoming master class at the Esomar Asia Pacific 2026 | Beyond Balance conference in Tokyo, she shares invaluable insights on how AI can underpin strategic storytelling and decision-making. Plus, catch Ester live on stage at the Esomar Asia Pacific 2026 | Beyond Balance, where she'll delve deeper into these transformative insights. This is essential listening for anyone passionate about understanding and connecting with consumers in a faster, smarter way—because in the future of insights, it’s human stories powered by AI that will lead the way.
Learn more here: https://esomar.org/events/asia-pacific-2026-tokyo
Send us Fan Mail
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
Most brands struggle to grow consistently, not because of market conditions—it's the leadership decisions that make or break sustained success.
Lucas Hulsebos, CEO of DVJ Insights and author of The Growth Decision, reveals the hidden architecture behind what separates unstoppable brands from those stuck in stagnation.
In this eye-opening episode, Lucas shares insights from over 20,000 interviews with marketing professionals worldwide—uncovering the real strategic growth gap that leaders often overlook. You'll discover why growth is less about luck and more about deliberate, structural choices that shape a brand's future. From KPIs and culture to decision-making in the age of AI, Lucas breaks down the critical habits and structures high-growth companies employ—like maintaining focus on core competencies, embedding purpose in culture, and making decisive leadership calls that sustain momentum over years.
We dive into concrete frameworks such as the growth paradox and the strategic growth cap, explaining why many companies falter when they neglect these principles. You'll learn how emphasizing demand-driven metrics, establishing a strong company culture, and choosing the right investment priorities can unlock explosive, sustainable growth—or bring stagnation if ignored.
This episode is essential for CEOs, marketing leaders, and entrepreneurs serious about breaking free from growth stalls. The stakes are clear: without making these hard leadership choices, your brand risks falling behind in an increasingly competitive landscape. But with the right insights, you'll discover how to turn structural decisions into your greatest growth engine.
If you're tired of guesswork and want to adopt proven leadership strategies that build long-term brand health, this conversation is your blueprint.
Whether you're scaling a startup or revitalizing an established company, Lucas’s insights will challenge your assumptions and inspire bold, strategic action.
Learn more about the Book here: https://www.dvj-insights.com/nl/book-the-growth-decision
Send us Fan Mail
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
Most organizations are missing out on invaluable human stories because they fear AI will strip away the soul of qualitative data. But what if the real breakthrough lies in how humans and AI collaborate?
James Goh, CEO of the groundbreaking platform iLiz, reveals how responsible "human-in-the-loop" AI is reshaping global research — from UNICEF to UN evaluations — by empowering, not replacing, human insight.
In this eye-opening episode, James shares behind-the-scenes stories of applying AI to analyze thousands of open-ended responses across dozens of languages, uncovering hidden insights that traditional methods miss.
You'll discover how AI can identify nuanced meaning and rich narratives, while humans ensure accuracy on ambiguous or sensitive topics. James breaks down proven frameworks for implementing AI responsibly, balancing automation with the critical human touch needed for trust and ethical integrity.
We explore key challenges like safeguarding sensitive data, building trust with vulnerable populations, and overcoming skepticism from research teams. James reveals the “first steps” any organization can take to pilot AI—no more fears, just strategic experimentation that unveils new insights and amplifies human stories. His vision demonstrates that AI’s true power isn’t in replacing us but in expanding our capacity to understand the complex tapestry of human experience.
Whether you're in academia, NGOs, market research, or managing mountains of open-ended data, this episode offers practical advice and inspiring possibilities for integrating AI thoughtfully and ethically.
Don’t miss these insights into the future of qualitative research—where AI and human empathy come together to unlock stories more rich, nuanced, and impactful than ever before.
Send us Fan Mail
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
Most teams struggle to turn rich qualitative insights into scalable, actionable business strategies — but what if you could transform deep research into a measurable, organization-wide advantage?
Melissa Ramon and Nadja Baum reveal how they bridged that gap using a hybrid approach that combines qualitative depth with quantitative rigor, all without starting from scratch. Their innovative framework not only validated existing personas but also created a reusable infrastructure that continuously drives product, content, and strategy decisions with confidence.
In this episode, you'll discover:
- How to leverage qualitative personas into scalable survey-based classifications without costly segmentation exercises
- The surprising alignment between qualitative hypotheses and quantitative results, and what that means for your team
- The creation and impact of a reusable "typing tool" that engaged stakeholders and empowered ongoing research
- Practical strategies for embedding audience insights across product roadmaps, marketing strategies, and editorial decisions
- Why leadership buy-in and operational integration are key to making data-driven personas truly work for your business
If you're curious about building a durable audience understanding that fuels smarter decisions and deeper customer empathy — this episode is your blueprint. Whether you're in research, product, marketing, or leadership, you'll walk away with actionable tips to turn qualitative insights into real business impact today.
Send us Fan Mail
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation, our host, Antonio and Ariana Arciniega (Intercept Music) discuss the transformative impact of technology on the music industry in Latin America, focusing on the evolution of artist-fan relationships, the importance of data analytics, and the challenges faced by independent artists. They explore how streaming has enabled artists to connect with fans and the significance of superfans in building sustainable careers. Additionally, they address common myths about independent artists and provide valuable advice for navigating the modern music landscape.
Send us Fan Mail
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
The conversation explores the integration of AI in research methodologies, emphasizing its potential to enhance understanding of consumer behavior and improve productivity in report writing.
Send us Fan Mail
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
The conversation focuses on the upcoming Esomar event in Africa, discussing its vision, the importance of community engagement, the diversity of the continent, and the role of youth and innovation in shaping the insights industry. Dharmendra Jain shares insights on the event's significance, the excitement surrounding it, and highlights key presentations that will be featured.
Know more about the event and explore the programme here: https://esomar.org/events/africa-2026-africa-in-focus-turning-insights-into-action
Send us Fan Mail
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this episode of Talking Insights, we welcome Sandro Kaulartz, Ajay Bangia, April Jeffries, and Karin O’Neill to explore the EDGE Framework, a methodology that focuses on identifying high-growth opportunities by examining extreme behaviors and divergences from the norm. The conversation delves into the integration of AI with qualitative research to uncover insights about user behavior at the margins, and how organizations can leverage these insights for innovation and growth. The panel discusses practical steps for applying the Edge Framework in various industries, emphasizing the importance of understanding user needs and behaviors to drive successful product development and marketing strategies.
You can explore this paper and some others here:
- The Next Big Thing - Exploring the EDGE for high growth opportunities
- The Vibrant Fringes
- Ipsos Views: Bigger Innovations Need Bigger Data
And the Research World article mentioned in the episode here:
https://researchworld.com/hot-topics/the-next-big-thing-exploring-the-edge-for-high-growth-opportunities
Send us Fan Mail
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation, Antonio and Jori van de Spijker discuss the transformative role of artificial intelligence in advertising, particularly focusing on how AI can optimize advertising engagements by understanding cognitive demand. They explore the relationship between cognitive demand and real-world ad impact, the importance of collaboration between advertisers and creative agencies, and the future integration of AI in creative processes. Jory shares insights on the validation of AI tools through real-world data and offers advice for leveraging AI effectively in advertising strategies.
Send us Fan Mail
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
The conversation explores the significance of language in understanding human motivation, focusing on motivational analysis and lexical analysis as tools to uncover underlying thoughts and influences.
Send us Fan Mail
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
The conversation explores the evolving public perception of military forces in Ukraine, highlighting the initial appreciation for their bravery but also the hesitance in forming personal relationships with veterans. It discusses the significant impact of media, particularly a television show, in shifting social norms and increasing openness towards veterans.
Send us Fan Mail
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
The conversation explores the development and implications of a global feelings toolkit designed to understand emotions across cultures. Tara Howes and Tomas Gonsorcik discuss the project's phases, the importance of emotional connections in marketing, and the cultural nuances that affect how feelings are interpreted. They also share insights on future directions for the toolkit and offer advice for insights professionals on measuring complex emotions.
Send us Fan Mail
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation, Vas Bakopoulos discusses his award-winning projects, the Movable Middles Growth Framework and the Brandeis Performance study. He explains the importance of targeting the 'movable middles' in marketing, which are consumers who are more responsive to advertising. The discussion also covers the design and outcomes of the Brandeis Performance study, emphasizing the need for accountability in brand investment and the connection between brand favorability and sales. Vas shares insights on how these frameworks can shape the future of marketing science and offers practical advice for marketers.
Send us Fan Mail
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this insightful conversation, Ariadna Carrascal discusses her award-winning data-driven marketing strategy for Samsung, focusing on the importance of emotional connections with consumers. She shares how a comprehensive analysis of consumer data led to a revolutionary approach that prioritized emotional engagement over technical specifications. The discussion highlights innovative research methodologies, including the integration of qualitative and quantitative research, and the use of AI to enhance consumer insights. Ariadna emphasizes the significance of implementing these insights effectively to drive brand attachment and improve marketing outcomes, offering valuable advice for marketers aiming to adopt emotion-driven strategies.
Send us Fan Mail
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this episode, host Antonio discusses the evolution of the Insights Career Network (ICN) with Kahren Kersten and Brian Fowler. They explore the impact of the pandemic on the job market, the transition of ICN to a nonprofit organization, the importance of partnerships, and the skills needed for future researchers in an AI-driven landscape. The conversation emphasizes the need for continuous networking and adapting to changes in the industry to support career development.
Know more about ICN here: https://insightscareernetwork.org/icn-nonprofit/
Send us Fan Mail
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this new season of the Talking Insights podcast, we celebrate the best of the year at Esomar.
For this episode we discuss the collaboration between Kantar and Google, which won the Best Use of Data Award at the 2025 Esomar Awards. Guests Mary Kyriakidi and Jorge Alagon share insights on bridging the gap between marketing and finance, emphasizing the importance of a shared language and metrics that resonate with both CMOs and CFOs.
They explore how technology and data can redefine marketing's role in driving profitability and the necessity of collaboration for long-term business success.
Learn more here: https://www.kantar.com/inspiration/org/why-the-right-leaders-are-critical-to-your-digital-marketing-transformation
Send us Fan Mail
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
We keep exploring the best of the year at Esomar and in this conversation, Matteo Cera (from Glaut) explores the evolution of traditional surveys into more engaging and personalized experiences, aiming to better understand respondents' true thoughts and feelings without confining them to predefined options.
Developed by Glaut, AIMI is redefining how qualitative data can be collected at scale—combining the richness of in-depth interviews with the consistency, efficiency, and real-time fraud prevention of survey infrastructure. In a research environment increasingly challenged by low-effort responses and fraudulent participants, AIMI represents a new category of qualitative methodology.
Know everything here: https://researchworld.com/hot-topics/8-ways-market-researchers-are-using-ai-moderated-interviews-aimis
Send us Fan Mail
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation, Jean-Yves Laffon (from Appinio) discusses the impactful project on food labelling that earned him the Research Impact Award at the Esomar Awards.
He explains the importance of transparency in food labelling, the design and methodology of the study conducted, and how consumer behavior is influenced by clear labelling. The discussion also touches on the role of the insights industry in promoting ethical decisions and the future of food labelling as consumer awareness grows.
Know more here: https://www.appinio.com/en/
Send us Fan Mail
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
This conversation with Beth Bleathman focuses on understanding customer experiences and building relationships with local communities, emphasizing the importance of data-driven decisions for effective support.
It's part of the celebration of the best of the year at Esomar.
Send us Fan Mail
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
This conversation explores the significance of sonic branding in today's digital landscape, emphasizing its role in enhancing brand identity and engagement on social media. The speakers share their backgrounds in music and creative direction, discussing how sound influences consumer perception and brand equity. They delve into the challenges of creating a cohesive sonic identity across diverse cultures and the future of sound in marketing strategies.
Send us Fan Mail
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
The conversation highlights the innovative approach taken by the Cancer Council in Australia to engage young people through social media influencers. Kathryn Hull discusses the successful implementation of an influencer-led campaign aimed at promoting SunSmart behaviors, emphasizing the importance of adapting to new channels to effectively reach the youth demographic.
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
This episode recorded live at the Esomar Congress 2025 in Prague explores the significance of color in branding and marketing.
Wim and Uyen discuss the importance of objective data in color selection for products, and the broader implications of color psychology in consumer behavior. They emphasize the need for brands to understand the impact of color on decision-making processes and how it can enhance marketing strategies, especially in the digital age.
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
The conversation with Michael Nevski, recorded live at the Esomar Congress in Prague, explores the rise of the gig economy, its implications for different generations, the role of technology, and what companies can learn from these trends.
It highlights the flexibility and independence that gig work offers, especially to millennials and Gen Z, while also addressing the challenges gig workers face in accessing credit and benefits.
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation recorded live at the Esomar Congress in Prague, Georgia Phillips discusses the critical role of advertising in promoting inclusion.
Georgia highlights the lack of representation in media and the importance of normalising disability in advertising. Research reveals that inclusive ads positively impact brand perception among consumers with disabilities.
Finally, we also talk about the challenges of representing non-visible disabilities and the need for greater awareness and acceptance in society.
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation recorded at the Esomar Congress in Prague, Antonio and Brett Townsend discuss the evolution of the insights industry, emphasizing the need for a consumer-centric approach, the importance of narratives, and the necessity of persuasion as a key skill for future success.
They explore how to get unstuck from outdated methodologies and the role of leadership in fostering a culture that prioritizes consumer needs.
And you can find more info on Brett's book here: https://researchworld.com/articles/insights-on-the-brink-the-book-that-ll-help-turn-your-insights-work-into-working-dollars
https://www.amazon.nl/-/en/Brett-Townsend/dp/B0DC5RD2KX
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Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
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Esomar 2025
En este episodio, Antonio conversa con Pilar Bermúdez de Marduk Design sobre la próxima capacitación de la Academia Esomar.
Hablan sobre la importancia de la prospectiva en la investigación de mercados, la estructura de la capacitación y la experiencia transformadora que los participantes pueden esperar. La conversación destaca la necesidad de un cambio de mentalidad para adoptar un pensamiento disruptivo y una planificación estratégica para el futuro.
Aprende todo sobre esta capacitación e inscríbete aquí: https://esomar.org/trainings/desbloquea-tu-capacidad-de-anticipacion
ENGLISH
In this episode, Antonio speaks with Pilar Bermudez from Marduk Design about the upcoming Esomar Academy training.
They discuss the importance of foresight in market research, the structure of the training, and the transformative experience participants can expect. The conversation highlights the need for a shift in mindset to embrace disruptive thinking and strategic planning for the future.
Learn everything from this training and register here: https://esomar.org/trainings/desbloquea-tu-capacidad-de-anticipacion
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this second episode of our Talking Insights Live series, recorded at the Esomar Congress, we turn our attention to Africa — a continent full of innovation, creativity, and a fast-growing insights community.
Our guest, Siham Malek, explores how African researchers are transforming local challenges into global innovations, redefining how data, culture, and storytelling intersect. From shifting consumer behavior to the power of homegrown insights, this episode celebrates the people shaping the future of market research across the continent.
We also share an exclusive preview of the Esomar Africa Event, coming to Nairobi in February 2026 — a milestone gathering that will spotlight the vibrant energy and voices of the African insights industry.
👉 Talking Insights is a production of Research World and Esomar, bringing you stories, voices, and ideas shaping the global insights community.
https://esomar.org/events/africa-2026-africa-in-focus-turning-insights-into-action
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Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
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Esomar 2025
Welcome to the first episode of our Talking Insights Live series, recorded right from the heart of the Esomar Congress exposition space!
In this episode, we sit down with Jess Pettitt, the Congress opening keynote speaker, for a conversation that’s equal parts hilarious and thought-provoking. Jess dives into themes of inclusion, connection, and authenticity — and reminds us why being human still matters in a data-driven world.
Along the way, we share a few laughs about conference chaos, ice cream adventures, and what it really means to show up — as people and professionals.
You can order Jess's Book here: https://jesspettitt.com/almost-doing-good/
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Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
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Esomar 2025
In this engaging conversation, T. Christian Helms, founder and creative director of Helms Workshop, shares insights on the importance of creativity in branding and design.
A discussion on how to cultivate creativity within teams, the significance of authentic connections in branding, and the concept of 'thinking sideways' to foster innovative ideas. Helms highlights successful projects, including the 99 cans, and offers valuable advice for young creatives and leaders in the industry.
If you want to know more about the work at Helms Workshop you can find it here: https://helmsworkshop.com/
Chapters
00:00
The Journey into Branding Design
03:40
Curiosity as a Creative Fuel
06:31
Building Authentic Connections
09:15
Lateral Thinking in Branding
12:13
Advice for the Next Generation
14:39
Creativity and Play in Brand Development
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Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
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Esomar 2025
In this episode of Talking Insights, host Antonio speaks with Valeria Piaggio from Kantar about the Brand Inclusion Index, a groundbreaking study that explores how consumers experience diversity, equity, and inclusion in brands.
They discuss the evolution of brand inclusion, the importance of authentic representation, and the need for brands to address underrepresented groups. Valeria emphasizes that inclusion is not just a trend but a business imperative that can drive growth. The conversation also touches on the role of technology in promoting inclusion and highlights successful campaigns that exemplify these principles.
If you want to explore the Brand Inclusion Index follow here: https://www.kantar.com/campaigns/brand-inclusion-index
Chapters
00:00
Understanding the Brand Inclusion Index
04:15
The Evolution of Brand Inclusion
07:03
Identifying Underrepresented Groups
10:03
Strategies for Closing Inclusion Gaps
12:41
The Role of Technology in Inclusion
15:19
Successful Campaigns and Authentic Representation
19:44
The Importance of Inclusion for Brand Growth
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
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Esomar 2025
In this episode of Talking Insights, our host Antonio, explores the future of market research with guests David VL Smith and Adam Riley.
They discuss their article "Learning to Love Your Inner Cyborg" and their book "The Art of Collaborating with AI." The conversation delves into the integration of AI in market research, the cultural and leadership shifts required, and the essential skills for future researchers.
Don't miss their insights on embracing AI as a tool for creativity and innovation.
Read the Research World article: https://researchworld.com/innovations/learning-to-love-your-inner-cyborg
And order the book "The Art of Collaborating with AI": https://www.routledge.com/The-Art-of-Collaborating-with-AI-Harnessing-the-Power-of-Diverse-Thinking/Smith-Riley/p/book/9781032839851?srsltid=AfmBOooEEesPTBwvQr-EsAB3GWpqIV6Pzu8nM6KQbSQtC7iKUWhUtXmj
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
Join us for an insightful episode as we delve into the "Hook, Line, and Thinker" workshop, designed to revolutionise storytelling in the research industry. Discover how this training, led by expert Daniel Wain, equips participants with the tools to craft compelling narratives that cut through the noise.
Whether you're a seasoned professional or new to the field, this workshop offers invaluable techniques to enhance your communication skills and make your stories unforgettable.
Tune in to learn more about the power of storytelling and how it can transform your research presentations.
Register now for the upcoming Esomar Academy training: https://esomar.org/events/hook-line-and-thinker-event
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation, Kate O'Keeffe, CEO and co-founder of Heatseeker, discusses the revolutionary approach of AI-driven experimentation in marketing.
With highlights on how Heatseeker differentiates itself from traditional A/B testing by providing real-time, data-driven insights that allow businesses to make informed decisions quickly. Kate shares experiences from Silicon Valley, emphasizing the importance of prototyping and innovation.
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
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Esomar 2025
In this episode of Talking Insights, host António Almeida meet with Chelsea Gibbons, VP of Research Strategy at Sago, to explore a study on workplace happiness through technology. The conversation delves into how facial coding and micro-expression analysis were used to measure joy among users of a content management system across different cultures.
They discuss the implications of AI in research, participant experiences, and the importance of listening to customer feedback for improving workplace technology.
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
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Esomar 2025
In this episode, our host António and Richard Preeti delve into the complexities of synthetic data and its implications for market research. They discuss the semantics of the term 'synthetic data', the role of AI in generating insights, and the importance of grounding AI outputs in real human data.
Richard emphasises the need for responsible usage of AI, the evolution of research methodologies, and offers advice for both seasoned professionals and newcomers in the industry.
Chapters
00:00
Understanding Synthetic Data: A New Perspective
10:16
The Evolution of Research Methodologies
17:04
Advice for Industry Professionals: Navigating Change
23:42
Introduction to Synthetic Data and Its Importance
24:47
Diverse Perspectives on Synthetic Data
24:54
Introduction to Synthetic Data and Its Relevance
25:59
Critical Perspectives on Synthetic Data Usage
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this episode, António Almeida discusses the merger between Mintel and Black Swan Data with Matthew Nelson and Hugo. They explore the implications of predictive intelligence in market research, the challenges of integrating two companies, and the future of innovation in the CPG sector. The conversation highlights the importance of cultural fit, the role of AI in democratizing insights, and the need for research teams to prove their value in a competitive landscape.
Chapters
00:00
The Genesis of Collaboration
00:21
Introduction to Predictive Intelligence and Mergers
16:17
Insights from Industry Leaders
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this episode of Talkin' Insights, host António Almeida speaks with Wes Michael, founder of Rare Patient Voice, about the critical role of patient voices in market research and healthcare. They discuss the evolution of patient participation, the importance of diversity and inclusion in recruitment, and the global expansion of Rare Patient Voice. Wes shares insights on building trust with patients and clients, leveraging technology for better data collection, and offers advice for newcomers in the market research industry.
Learn more about Rare Patient Voice here: https://rarepatientvoice.com/
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation, Aditi Garg, a Consumer Strategy expert and Founder at Out of Syllabus, discusses India's evolving landscape of sustainability.
She highlights the differences in consumer behaviour between urban and rural populations, the emotional drivers behind sustainable choices, and the challenges brands face in effectively communicating their sustainability efforts. The discussion also touches on the role of guilt in consumer decision-making, the influence of community and social norms, and the importance of transparency in brand messaging.
Aditi emphasises the need for diverse narratives to resonate with different consumer segments and envisions a future where sustainability is integrated into everyday practices across India.
If you want to read the article discussed in the episode, you can find it here: https://researchworld.com/sustainability-library/sustainable-brands-urban-india-future-scenarios
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this insightful conversation, António Almeida and Adele Jolliffe (from Kantar) delve into the data decision gap in marketing. They discuss the challenges marketers face in utilising vast amounts of data effectively and the disconnect between data and decision-making. Adele shares practical steps to bridge this gap, emphasising the importance of expanding data inputs and outputs, and the role of AI and synthetic data in transforming brand guidance. The discussion also highlights the enduring value of attitudinal data alongside behavioural data, encouraging marketers to explore new methodologies for better decision-making.
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
This week we give you a BONUS episode to promote the upcoming training of the Esomar Academy - Breaking the Noise - 12-14 August
In this conversation, Antonio and Arundati Dandapani discuss the upcoming training titled 'Breaking the Noise, Creating Strategic Global Impact with Research Stories and Partnerships' at the ESOMAR Academy. They explore the importance of clarity in storytelling, the transformative power of narratives in data communication, and the structure of the training, which emphasizes hands-on learning and audience engagement. Arundati shares insights on effective storytelling techniques and recommends various resources for improving data storytelling skills.
Some references and documentation mentioned in the episode:
Culturally Significant Newsletter: Generation1.ca
Keeping Up with the Quants 1. Why Everyone Needs Analytical Skills | Harvard Business Publishing Education
DataStory | Duarte
Home | Transforming Insight - Insight Management Academy
The essential role of language in survey research | RTI
Polls, Pollsters, and Public Opinion
Shopping for Votes: How Politicians Choose Us and We Choose Them:
www.generation1.ca
///
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
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Esomar 2025
In this episode of Talking Insights, we sit down with Cynthia Vega, Head of Digital Analytics at Kantar and co-author of the report Synthetic Data: Beyond the Hype. Cynthia breaks down what synthetic data really is (and isn’t), dispels common myths, and explains why human input is still essential for high-quality outcomes. We explore how brands are reacting, the blurred lines between experimentation and scalable implementation, and why it’s critical to ask the right questions—not just follow the trend. Whether you're curious, skeptical, or eager to adopt synthetic methods, this episode offers a grounded and thought-provoking perspective.
You can read the report that Cynthia co-author here: https://www.kantar.com/inspiration/brands/synthetic-data-beyond-the-hype
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation, Jason Cohen, founder of Simulacra Synthetic Data Studio, discusses his journey in the world of synthetic data, particularly in consumer research. He shares insights on the challenges of data collection, the evolution of synthetic data technology, and the scepticism surrounding its use in market research. Jason emphasises the importance of understanding synthetic data's capabilities and limitations, advocating for a more empowered approach to research using generative AI.
https://www.simulacra-data.com/
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Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation, António and Mary Kyriakidi from Kantar talk about the concept of pricing power, exploring its significance beyond mere profitability.
They discuss how brands can enhance their pricing power through emotional resonance, sustainability, and effective communication. The conversation highlights the importance of brand differentiation and successful brands' strategies to maintain their value in a competitive marketplace.
Learn more in this insightful article: https://researchworld.com/hot-topics/the-shield-of-pricing-power-why-strong-brands-don-t-blink-at-inflation
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation, Antonio and Stephen Tracy discuss the evolving landscape of market research, particularly in the context of generative AI and multimodal research methodologies.
From blending traditional and digital methods to leveraging Gen AI, Stephen shares why multimodal research is no longer optional—it’s essential. Get a taste of what’s in store in his upcoming ESOMAR Academy training and learn how to future-proof your insights practice.
👉 Ready to take your skills to the next level?
Sign up for Stephen’s training here:
🔗 esomar.org/tr4in1ng5/mastering-multimodal-research-in-a-post-gen-ai-world
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this episode of ESOMAR Talking Insights, host Antonio interviews Richard Burrage, the ESOMAR representative in Vietnam. They discuss Richard's extensive background in market research, the unique opportunities and challenges in the Vietnamese market, and the cultural influences that shape consumer insights. Richard shares insights on the role of young researchers, the importance of mentorship, and the upcoming ESOMAR Connect event in Vietnam, which aims to foster networking and professional development in the industry.
🇻🇳
This year, ESOMAR is uniting the market research and insights community across 12 countries for the Asia Pacific Connect 2025 Renewal Tour. Join us in Vietnam on 26 June 2025 to discover how the industry is evolving and renewing in this vibrant, forward-thinking region, from innovative methodologies to emerging trends like AI-driven insights.
Learn everything about the event here: https://esomar.org/events/esomar-connect-vietnam-2025
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation, Baxter Tan shares his journey into the market research industry, highlighting the differences in market research landscapes across Asia, particularly in Singapore and Australia.
He discusses the role of Global Lingo in providing translation services for market research, emphasising the importance of understanding project scopes.
Baxter also talks about upcoming events in Singapore that foster networking opportunities for professionals in the insights community and offers advice for newcomers in the market research field.
🇸🇬
This year, ESOMAR is uniting the market research and insights community across 12 countries for the Asia Pacific Connect 2025 Renewal Tour. Join us in Singapore on 19 June 2025 to discover how the industry is evolving and renewing in this vibrant, forward-thinking region, from innovative methodologies to emerging trends like AI-driven insights.
Learn everything about the event here: https://esomar.org/events/esomar-connect-singapore-2025
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation, Shin Hosokawa discusses the evolving landscape of market research in Japan, highlighting the challenges and opportunities presented by AI and technology. He emphasizes the conservative nature of Japanese culture in adopting new methods while recognizing the need for change. The discussion also touches on the diverse markets across Asia, the upcoming event in Tokyo, and offers advice for new professionals entering the industry.
🇯🇵
This year, ESOMAR is uniting the market research and insights community across 12 countries for the Asia Pacific Connect 2025 Renewal Tour. Join us in Japan on 10 June 2025 to discover how the industry is evolving and renewing in this vibrant, forward-thinking region, from innovative methodologies to emerging trends like AI-driven insights.
Learn everything about the event here: https://esomar.org/events/esomar-connect-japan-2025
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
This conversation explores the current state of the Indian insights industry, highlighting growth sectors such as healthcare and technology, while addressing the challenges of conducting research in a diverse and multilingual country. The discussion also touches on the role of technology and social media in research, the importance of an upcoming event aimed at promoting pride in market research, and offers valuable advice for newcomers to the industry.
🇮🇳
This year, ESOMAR is uniting the market research and insights community across 12 countries for the Asia Pacific Connect 2025 Renewal Tour. Join us in India on 4 June 2025 to discover how the industry is evolving and renewing in this vibrant, forward-thinking region, from innovative methodologies to emerging trends like AI-driven insights.
Learn everything about the event here: https://esomar.org/events/esomar-connect-india-2025
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this re-run episode of Talking Insights, host Nikki Lavoie engages with Dharmendra Jain (DJ) to explore the foundations of AI and its transformative impact on market research. DJ shares insights on how AI differentiates from traditional methods, the critical role of data quality, and the future of AI in the industry, including the potential of generative AI and synthetic data. The conversation emphasises the importance of human intelligence alongside AI and the evolving market research landscape.
Chapters
00:00 - Introduction to AI in Market Research
03:00 - Understanding AI and Its Impact
06:05 - The Role of Data Quality in AI
09:00 - The Importance of Data Quality in AI
11:54 - Future of AI in Market Research
15:01 - Emerging Technologies and Methodologies
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
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Esomar 2025
Continue the conversation on Synthetic Data and Artificial Intelligence with the re-broadcast of this episode. This time host Nikki discusses the impact of artificial intelligence (AI) on the market research industry with guests Ray Poynter and Xabier Palacio. They explore the formation and goals of the ESOMAR AI Task Force, the potential impact of AI on market research practices, and the importance of establishing ethical guidelines. The conversation also delves into the current applications of AI, opportunities for insights professionals, and the future of AI in the industry, including concerns about job security.
Chapters
00:00 Introduction to AI in Market Research
02:30 Formation and Goals of the AI Task Force
04:55 The Impact of AI on Market Research
06:52 Defining Artificial Intelligence
09:17 Establishing Best Practices for AI
11:04 Current Applications of AI in Market Research
13:30 Opportunities for Insights Professionals
15:44 The Future of AI in Market Research
21:03 Job Security in the Age of AI
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation, Scott Worthge and Kyle Hope from Quest Mindshare discuss the concept of synthetic data, its applications in market research, and the comparative analysis of studies conducted in the US and Latin America. They delve into the distinctions between quantitative and qualitative aspects of synthetic data, the importance of emotional context in personas, and the future of market research driven by AI and synthetic data technologies.
Chapters:
00:00 - Understanding Synthetic Data
06:28 - Comparative Analysis of US and Latam Markets
12:11 - Emotional Context in Synthetic Personas
18:08 - Future of Market Research with Synthetic Data
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this episode, host António interviews Alessandra Frisso, H2R Insights & Trends director, at the ESOMAR LATAM Conference in Lima. They discuss the significance of the conference, technological innovations in market research, the importance of sustainability, and the role of research in society. They also highlight the 2026 edition of the conference in Brazil and the opportunities it presents for collaboration and learning across different cultures.
This episode was recorded in Portuguese.
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Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
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Esomar 2025
🌎 LIVE from ESOMAR Latam 🌎
In this special Talking Insights episode, recorded live at the ESOMAR Latam conference in Lima, we sit down with Brennda and Leila, winners of the prestigious RGT Prize, to explore their award-winning project: HidroRed: Tejiendo redes por el agua.
🎧 This conversation (in Spanish) dives into:
- The realities of water access challenges in southern Lima
- The community-driven research that led to HidroRed
- How the project connects local populations with institutions to fight for clean water as a fundamental human right
- The role of the insights industry in driving sustainable solutions
This episode is also part of ESOMAR’s Climate Pledge efforts — highlighting how research professionals around the world are stepping up to build a more sustainable future.
👉 Learn more about the ESOMAR Climate Pledge: https://esomar.org/esomar-climate-pledge
📢 Subscribe for more live episodes, stories from the field, and insights-driven impact!
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this episode of Talking Insights, host António speaks with Takeshi Tawarada from Snap Inc. about the transformative power of Augmented Reality (AR) in marketing.
They discuss how AR enhances consumer engagement, creates emotional connections, and offers innovative ways for brands to interact with their audiences. Takeshi shares insights from his research on AR's impact on brand performance and the future of AR technology, emphasizing its potential to revolutionize everyday experiences and marketing strategies.
Chapters
00:00
Introduction to Augmented Reality
02:59
Transforming Marketing with AR
05:48
The Emotional Engagement of AR
09:13
Leveraging AR for Brand Experiences
11:57
The Future of AR Technology
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this episode of the series "Voices of Market Research", host António interviews Elise Misse, the Global Strategic Insights Director at Ricola.
They discuss Elise's journey into market research, the integration of diverse areas in the field, and the importance of understanding consumer behaviour through psychology. The conversation delves into workplace culture, the impact of leadership on employee wellbeing, and the challenges of burnout. Elise shares insights on supporting working parents and the future of people analytics in enhancing workplace wellbeing. 📹
🇵🇪
ESOMAR will be in Lima for the annual ESOMAR LATAM Conference from April 1-3. You can find all the information about the programme here: https://www.esomar-latam.com/
The tickets are flying, but you can still get yours!
📚📹
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this episode of Talking Insights, host António interviews Karen Lieshout, co-CEO of Skim, a global insight-based consultancy that helps leading companies elevate their pricing, brand communication, and innovation strategies.
Together, they discuss her extensive experience in the insights industry, the evolution of consumer decision behaviour, and the challenges of leadership in a rapidly changing market. Karen shares insights on the importance of adaptability, the impact of data democratisation, and the significance of company culture. She also reflects on her unique role as a co-CEO and the importance of collaboration and gender equality in leadership.
📚📹
And 🇵🇪 in just a couple of weeks, ESOMAR will be in Lima for the annual ESOMAR LATAM Conference. You can find all the information about the programme here: https://www.esomar-latam.com/
The tickets are flying, but you can still get yours!
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this episode of Talking Insights, host António speaks with Kahren Kersten, an independent consultant and VP of Research on Research at the Insights Career Network.
They discuss the challenges in the job market for insights professionals, the importance of upskilling, and the evolving role of leadership in the industry. Kahren shares her journey in market research, the significance of collaboration, and the need for consulting skills in driving effective decision-making. The conversation highlights the importance of adapting to changes in the industry and the value of integrating diverse skill sets for better outcomes.
📚📹
And 🇵🇪 in just a couple of weeks, ESOMAR will be in Lima for the annual ESOMAR LATAM Conference. You can find all the information about the programme here: https://www.esomar-latam.com/
The tickets are flying, but you can still get yours!
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation, António and Bel Kerkhoff-Parnell discuss the intersection of market research, activism, and social impact, focusing on the challenges faced by women in the South African wine industry.
Bel shares insights from her recent work in South Africa, emphasizing the importance of supporting indigenous brands and the need for meaningful narratives in branding. They also explore the challenges of publishing activist scholarship, the role of technology in education, and the significance of collaboration in addressing social issues.
You don't want to miss this conversation!
📚📹
If you want to explore more what was discussed in the episode, you can find more information here:
Women on Farms documentary Everyone Together: https://www.fos.ngo/womenonfarms/
ERIF's Sinterklaas research: https://erifonline.org/tag/sinterklaas-reports/
Ses'Fikile Wines: https://sesfikilewines.com/
Oleaq Wines: https://oleaq.com/
Report on pesticide usage on South African farms: https://amabhungane.org/the-346-pesticides-that-cause-cancer-birth-defects-or-worse-and-the-fight-to-keep-them/
Race in the Marketplace book: https://www.rimnetwork.net/rim-book1
📚📹
And 🇵🇪 in just a couple of weeks, ESOMAR will be in Lima for the annual ESOMAR LATAM Conference. You can find all the information about the programme here: https://www.esomar-latam.com/
The tickets are flying, but you can still get yours!
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this episode of Talking Insights, host António speaks with Constanza Cilley, co-founder and executive director of Voices Research and Consultancy. They discuss the evolution of market research in Latin America, the impact of technology and AI, the challenges of conducting research in Argentina, and the importance of social impact in research.
Hear also some insights on the industry, advice for aspiring researchers, and the excitement for the upcoming ESOMAR conference in Lima.
🗺️ 🇵🇪
Finally, you can find all the information about the next ESOMAR conference in Lima, Peru in the link below:
https://www.esomar-latam.com/
Join us as Latin America ascends to new heights, bringing the research community together in the stunning city of Lima!
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In another extra episode of Talking Insights, our host António and the guests Dr. Nikolai Reynolds and Colin Ho discuss the concept of synthetic data.
They explore synthetic data's applications in product testing and the challenges associated with its use. They also explore how synthetic data is generated, its accuracy compared to real consumer data, and the importance of combining synthetic and real data for effective market research.
Learn everything about the future of synthetic data in the market research industry and a case study highlighting its practical applications.
The Research World article that sparked this conversation: https://researchworld.com/innovations/synthetic-data-just-a-hype-decoding-synthetic-data-for-product-testing
And the Ipsos report that goes with the article: https://www.ipsos.com/en-ph/humanizing-ai-2-the-power-of-product-testing-with-synthetic-data
🗺️
Finally, you can find all the information about the next ESOMAR conference in Lima, Peru in the link below:
https://www.esomar-latam.com/
Join us as Latin America ascends to new heights, bringing the research community together in the stunning city of Lima!
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this episode of Talking Insights, António engages with market research experts Zaya Boumaiz and John Presutti to explore the complexities of polling in the Middle East and Africa.
They discuss the political landscape's influence on polling, the diverse political structures across Africa, and the unique challenges faced in conducting surveys in various regions. The conversation also highlights the impact of technology and social media on public opinion, particularly among the younger generation, and the importance of understanding cultural nuances in market research.
🌍 Get ready for ESOMAR Latin America 2025 in Lima, Peru! 🌟✨
This year's theme, "Altitude," captures our industry's high-flying ambitions and the breathtaking beauty of Peru. From April 1-3, 2025, dive into a world of groundbreaking insights, fresh perspectives, and innovative ideas. With simultaneous translation services, we welcome global attendees to celebrate knowledge and cultural exchange. Elevate your business and network with over 200 senior professionals from the region.
Don't miss out – Register now and be part of this transformative event!
https://www.esomar-latam.com/
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this episode of Talking Insights, host António speaks with Urpi Torrado, a leading expert in the Latin American market research and public opinion.
They explore the complexities of polling in the region, discussing cultural and political similarities, the evolution of polling technology, and the challenges polling companies face.
Urpi emphasizes the importance of polling as a voice for the people, especially in a context of low public trust in institutions. The conversation also touches on the need for collaboration among industries to rebuild trust, and the role of data protection laws in ensuring the integrity of polling practices.
🌍 Save the date!
February brings the highly anticipated ESOMAR Citizen Insight Summit event, a deep dive into how insights professionals contribute to global understanding.
Learn everything here: https://esomar.org/events/esomar-citizen-insights-summit
🗺️ 🗓️
In April, ESOMAR ascends to new heights, bringing the research community together in the stunning city of Lima! This year’s theme, Altitude, reflects both the soaring aspirations of our industry and the incredible setting of Peru—a megadiverse country with habitats ranging from the arid plains of the Pacific coast to the majestic peaks of the Andes.
🇵🇪
Do you want to elevate the way you do business?
Join us in uncovering groundbreaking insights, fresh perspectives, and innovative ideas as we rise together to shape the future of insights!
All the info here: https://www.esomar-latam.com/
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this episode of Talking Insights, Parijat Chakraborty discusses the complexities and nuances of political polling in Asia, particularly in India.
He highlights the diverse political landscapes, the impact of technology, and the importance of understanding cultural contexts. The conversation delves into the challenges faced by pollsters, the accuracy of polling predictions, and the future of polling in the region.
✨ Don’t miss the rest of the series! Next week, we will go to Latin America to learn how polling works in the region!
🌍 Save the date! February brings the highly anticipated ESOMAR Citizen Insight Summit event, a deep dive into how insights professionals contribute to global understanding.
Learn everything here: https://esomar.org/events/esomar-citizen-insights-summit
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this episode of Talking Insights, our host - António interviews Tanya Abraham, the research director of political and social research at YouGov.
They discuss the evolution of polling in the UK, the importance of representation, the challenges of reaching younger audiences, and the impact of technology and privacy regulations on polling practices. The conversation also touches on political awareness and the differences in polling methods across Europe.
✨ Don’t miss the rest of the series! Next week, we go to Asia to understand how polling works in the region!
🌍 Save the date! February brings the highly anticipated ESOMAR Citizen Insight Summit event, a deep dive into how insights professionals contribute to global understanding. Learn everything here: https://esomar.org/events/esomar-citizen-insights-summit
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
Welcome back to Talking Insights; we start 2025 with a new series!
Join us as we kick off our Polling Around the World series with Kathy Frankovic, one of the foremost experts in public opinion polling. In this insightful conversation, António and Kathy explore the evolution of polling in the United States, lessons learned from recent elections, and the transformative impact of technology on polling methodologies. They also discuss the critical importance of maintaining professional standards in a field that continues to shape democracies worldwide. Kathy’s decades of experience provide a masterclass in adapting to the ever-changing landscape of public opinion research.
✨ Don’t miss the rest of the series! Next week, we dive into Europe’s polling landscape, followed by episodes spotlighting Asia, South America, and global trends.
🌍 Save the date! February brings the highly anticipated ESOMAR Citizen Insight Summit event, a deep dive into how insights professionals contribute to global understanding. Learn everything here: https://esomar.org/events/esomar-citizen-insights-summit
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this engaging conversation, António and Brett Townsend explore the evolving landscape of market research and consumer insights. Brett shares his journey from broadcasting to market research, emphasizing the importance of curiosity and innovation in the field. They discuss the balance between meeting client needs and pushing for innovative solutions, as well as Brett's proudest career moments, including a successful project with Walmart. The conversation also delves into the motivations behind Brett's book, 'Insights on the Brink,' which aims to spark discussions about the industry's need for change. They highlight the importance of digging deeper for insights rather than settling for surface-level data, and Brett offers valuable advice for new researchers, stressing the significance of focusing on sales and understanding the true questions behind research projects.
You can find the book here: https://www.amazon.com/Insights-Brink-Revitalizing-Research-Analytics-ebook/dp/B0D9KLLZ6J
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this episode of ESOMAR’s Talking Insights, Andrea D'Agostino engages with industry expert Stefan Boom (Dynata) to discuss the critical topic of data quality in research. They explore the evolution of data quality concerns over the years, particularly in light of increasing fraudulent behaviour and the challenges of engaging respondents. The conversation delves into strategies for ensuring data quality, including sourcing respondents, survey design, and the implementation of AI and machine learning technologies. Finally, they discuss the importance of choosing the right data provider and the ongoing challenges faced by the industry in maintaining high standards of data integrity.
Key takeaways
- Data quality has become a significant concern in recent years.
- Fraudulent behavior, such as click farms, has increased.
- Engagement in surveys has decreased over time.
- Sourcing a diverse range of respondents is crucial.
- Survey design impacts the quality of data collected.
- AI and machine learning can enhance data quality checks.
- Education for clients is essential to improve data quality standards.
- Panel companies face challenges in maintaining data integrity.
- Quality Score helps identify good and bad respondents.
- The industry must balance client demands with data quality.
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation, Rhiannon Bryant and Ramanathan Vythilingam discuss the evolving role of AI in business, emphasizing the importance of maintaining a human element amidst technological advancements. They explore the balance between efficiency and effectiveness in AI applications, the necessity of domain expertise over mere AI knowledge, and the implications of using AI tools without accountability. The discussion highlights the need for organizations to focus on decision-making rather than just the tools themselves, ensuring that AI serves to enhance human capabilities rather than replace them.
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
This conversation explores the transformative impact of AI on market research, particularly in new product development. Rhiannon Bryant, Jiongming Mu & Dr. Nikolai Reynolds discuss the importance of integrating consumer insights with AI capabilities to foster creativity and innovation. They emphasize the need for responsible AI practices and the collaboration between human intelligence and AI to ensure effective outcomes. The discussion also highlights lessons learned from AI implementation, including the necessity of consumer engagement and the limitations of relying solely on AI-generated insights.
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation, Rhiannon Bryan (ESOMAR) and Bea Dy (Bank of the Philippines Islands), discusses their experiences at the IGNITE! Conference in Bangkok, reflecting on the differences between this event and previous ones in Athens and Singapore. She highlights the challenges faced by client-side market researchers, particularly in terms of budget constraints and the need for creative solutions. The conversation also touches on the value of corporate memberships in professional organizations like ESOMAR and the importance of structured vendor evaluation processes.
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation, Rhiannon Bryant hosts Shinichi Hosokawa from GMO at the ESOMAR Asia Pacific Conference. They discuss the evolution of marketing research in Asia, particularly the shift from offline to online research and the emerging role of AI. Shinichi shares insights on the cultural differences in technology adoption across Asia, the importance of industry events for knowledge sharing, and the future of marketing research in the region.
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation, Rhiannon from ESOMAR interviews Makiko Kobayashi from Nikkei at the ESOMAR IGNITE! Conference in Bangkok. They discuss the evolving role of AI in corporate branding, the importance of sustainability and corporate responsibility, and the networking opportunities available at the conference. Makiko shares insights on how Japanese companies are adapting to consumer concerns about corporate practices and the slow but necessary shift towards sustainability in Japan.
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation, Rhiannon Bryant and Dave McCaughan discuss the evolution of AI in market research, the importance of maintaining originality in the face of technological advancements, and the varying impacts of AI across different industries. They reflect on the challenges and opportunities presented by AI, emphasising the need for individuals to adapt while preserving their unique voices and perspectives.
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation, RhiannonBryant and Colleen Ryan discuss the evolution of research and insights, particularly focusing on the impact of AI on the industry. They reflect on the changes observed over the years, especially in the context of the recent ESOMAR Asia Pacific Conference.
The discussion highlights the shift from viewing AI merely as a tool for efficiency to recognizing its potential for enhancing effectiveness and creating new products. They emphasize the importance of the human element in research, suggesting that curiosity and understanding human behaviour are crucial for leveraging AI effectively.
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this Talking Insights episode, Rhiannon Bryant interviews Srinivasan Mohan from Diageo about the challenges and innovations in consumer insights, particularly in the regulated alcohol market in India. They discuss the importance of understanding consumer motivations, the research methodologies employed, and the design of brand experiences that resonate with different consumer segments. The conversation highlights the need for creativity in engaging consumers amidst strict regulations and the insights gained from extensive research.
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
The conversation revolves around the Asia Pacific Conference, focusing on the importance of CEO networking, collaboration, and insights gained from recent research. The speakers discuss the significance of the CEO dinners, the challenges faced by leaders in the industry, and the evolving priorities in the context of AI adoption and revenue growth.
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
🎙️ Talking Insights is back with a special episode recorded live at the ESOMAR Ignite! event in Bangkok!
Kicking off our December series, Rhiannon Bryant, ESOMAR, sits down with Joven Lee from CINT to unpack the buzz around this year’s event and dive deep into the transformative world of AI. Together, they explore its far-reaching impacts across industries, the vital role of unbiased data, and the pressing challenge of fighting fraud in the digital age. Rhiannon also shares her enthusiasm for what lies ahead, emphasizing the importance of keeping the human element at the heart of AI development.
Join us as we spotlight the future of insights through this dynamic conversation. Don’t miss it!
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation, Antonio and Jonas discuss the evolving landscape of market research, emphasizing the importance of understanding consumer behaviour through empathy and technology. Jonas shares insights from his experience at GetWhy, highlighting how AI is transforming the research process by providing quicker and more accurate insights. The discussion also touches on the need for specificity in research, the role of empathy in connecting with consumers, and the future of market research as a strategic partnership within organizations.
This episode has support from Question Pro. You can learn more about the online survey software and tools here: https://www.questionpro.com/
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Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
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Esomar 2025
Welcome to Talking Insights, every week our ESOMAR hosts explore the minds of researchers dedicated to understanding our ever-changing world.
The conversation explores the complexities of sustainability in business, emphasizing the importance of genuine engagement, trust-building, and the need for brands to adapt to changing consumer expectations. It highlights the challenges brands face in aligning their sustainability claims with actual practices and the necessity of understanding consumer insights to foster meaningful relationships. The discussion also touches on the evolving landscape of sustainability and the imperative for brands to stay ahead of the curve.
Know more about C SPACE here: https://cspace.com/
This episode has support from Question Pro. You can learn more about the online survey software and tools here: https://www.questionpro.com/
Talking Insights and Research World are part of ESOMAR.
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation, António and Liviu Micu discuss the intersection of sustainability, consumer awareness, and regulatory changes in the market.
Liviu shares insights from his research on how consumers can differentiate between genuine eco-friendly products and those that engage in greenwashing. They explore the recent EU directives aimed at enhancing transparency and accountability in product claims, particularly focusing on durability and repairability.
The discussion highlights the importance of consumer trust and the potential impact of these regulations on businesses and the market as a whole.
If you're interested in the study "Green power to the people - Greece and UK", you can find all the information here: https://www.datadiggers-mr.com/resources
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
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Esomar 2025
Dive into an inspiring conversation as António sits down with Pravin Shekar, a true trailblazer in the world of market research. Known for his fearless innovation and entrepreneurial mindset, Pravin shares his personal journey, from early career pivots to industry-shaking decisions that shaped his path.
This episode unpacks the unique power of blending social impact with research, the art of staying creatively rebellious while honoring industry standards, and the value of cultural diversity in shaping insights. Pravin also delves into the latest technology trends sweeping Asia-Pacific and offers invaluable advice for young professionals eager to make their mark.
Whether you’re passionate about market research, social impact, or just love a good story of fearless innovation, this episode is packed with wisdom and inspiration. Join us for an eye-opening conversation that highlights the importance of networking, continuous learning, and breaking the mold in the world of insights!
If you are interested in the IGNITE! Conference you can find all the information here: https://www.esomar-apac.com/
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this conversation, Kristyna and Vit from NMS Market Research discuss their award-winning project on sexual violence in the Czech Republic, focusing on public perception and legislative change.
They explore the impact of polarized societies on policy-making, the importance of public opinion research, and the role of market research in understanding societal issues. Their insights highlight the need for stakeholder collaboration to drive change in legislation and public perception.
Discover more about this competition ➡️ https://lnkd.in/ePFY6Enr
And more about the research from Kristyna and Vit ➡️ https://researchworld.com/articles/research-got-talent-research-for-legislative-change
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this insightful episode of Talking Insights, host Antonio is joined by Xabier Palacio to discuss the ICC/ESOMAR Code of Conduct, a key document upholding integrity within the market research industry.
They explore the history of the code, why it matters, and the extensive consultation process involving professionals, companies, and associations worldwide. Xabier shares how the code addresses modern challenges, such as AI and privacy, ensuring responsible research standards.
Whether you’re a market research veteran or new to the field, this episode offers a deep dive into the ethical backbone of our industry.
Learn more about the code here: https://esomar.org/code-and-guidelines/icc-esomar-code
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this episode of Talking Insights, we sit down with Garrett Chandler from The Evolved Group to talk about ‘The Book of Boobs,’ a unique project aimed at changing societal perceptions of body image, particularly for women who’ve undergone reconstructive surgery.
Discover how the combination of art, photography, and technology is helping women make empowered, informed decisions about their bodies, and hear about the role of insights in driving this important initiative forward.
Learn more about The Evolved Group: https://www.theevolvedgroup.com/
Stay tuned for our episodes every Wednesday and special series on Mondays!
This episode was sponsored by Question Pro! (https://www.questionpro.com/)
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
In this special episode, Antonio hosts Xabier Palacio to discuss the evolution of data analytics and the insights industry. From the historical context of industry reports, the growth of research software, the impact of AI on the workforce, and the interconnectedness of various sectors within the insights ecosystem. The conversation highlights the importance of quality insights, the democratization of data, and future trends shaping the industry.
This is the first of a 3 episode series following the work done at ESOMAR. Every Monday for the next 3 weeks, you can expect to learn more about a part of the company and its impact on the world.
Stay tuned for more!
Learn more about the report "Evolution of the Data, Analytics and Insights Industry" here: https://esomar.org/the-evolution-of-insights
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
Welcome to another episode of Talking Insights!
In this special episode recorded live at the ESOMAR Congress in Athens, we explore the impact of the cost of living crisis on different socioeconomic groups with An Hodgson from Euromonitor and co-author Jana Rude. Discover how inflation reshapes consumer behaviour and how businesses respond with nuanced strategies. We delve into the research methodologies behind their insights, which span data from over 100 economies, and discuss how technology plays a crucial role in driving adaptation and innovation.
This episode is brought to you with the support of Question Pro (https://www.questionpro.com/)
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
This week, we try to find the truth on Talking Insights!
Andrea Micolta López and Valentina Acevedo Marulanda from Postobón, Colombia discuss the Say-Do gap in consumer behaviour, emphasizing the importance of understanding what consumers actually do versus what they say.
They share insights on how their app collects real-time data on beverage consumption, the significance of anonymity in research, and the need for brands to connect with consumer passions. The discussion also highlights the cultural nuances in market research, the role of technology in gathering insights, and the balance between technological tools and human understanding in effective marketing strategies.
One of the key insights from this conversation is that cultural context is crucial for effective market research, which is really in line with the recent episodes.
Thank you Andrea & Valentina!
ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling Say-Do gap, consumer behaviour, brand strategy, market research, technology in marketing, cultural insights, consumer passions, anonymity in research, consumer insights, brand connection
Send us a text
Talking Insights is a Research World and Esomar production.
Hosted by Antonio Almeida
Music by FreeMusicForVideo from Pixabay
Graphics by Brandon Heim
If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.
Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a
• Follow us on LinkedIn - http://bit.ly/2Drifcg
Esomar 2025
Welcome to another episode of Talking Insights!
In this insightful conversation Serge Mumbu (Target SARL) discusses the unique challenges and opportunities of conducting market research in Africa. He emphasizes the importance of understanding the continent's diversity, the role of innovation and technology, and the need for continuous learning and adaptation in the field. Serge shares his journey in building a market research company and highlights the significance of customizing research methodologies to fit the varied cultural and economic landscapes across African countries.
If you want to know more about Target SARL: https://directory.esomar.org/company/3835/TARGET-SARL
The next Africa Community Circle is on the 17th of October, with the focus on exploring the role and future of online panels in market research, specifically in the context of Africa. 🎟️ You can join the event here: https://event.on24.com/wcc/r/4718179/148E6CC4893BE2D7AD22B2533CFDF3EB
This episode was recorded live at the ESOMAR Congress in Athens and sponsored by Question Pro.
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling
Subscribe to ESOMAR - http://bit.ly/2Vk6j6a
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
#ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling
In this conversation, Dr Vivienne Ming discusses the relationship between AI and human potential, exploring how AI serves as a tool for understanding human behaviour and creativity. She emphasizes the importance of human uniqueness in a world increasingly influenced by AI, the paradox of information overload leading to decreased innovation, and the need for individuals to explore their originality amidst technological advancements.
Learn more about Dr Vivienne's work here: https://socos.org/
and learn about The Human Trust fund here: https://www.thehumantrust.org/
Chapters
00:00
Introduction to AI and Human Potential
03:05
The Evolution of AI and Its Applications
05:59
The Intersection of AI and Human Creativity
08:50
The Role of AI in Communication
12:11
The Importance of Human Uniqueness
15:05
The Information Exploration Paradox
17:53
The Future of Human Creativity in an AI World
Subscribe to ESOMAR - http://bit.ly/2Vk6j6a
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• ESOMAR LinkedIn - http://bit.ly/2Drifcg
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
#ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling
Welcome to another episode of Talking Insights!
This week, we have Lucy Davison and Iosetta Santinni with us to discuss next week’s workshop from the ESOMAR Academy called “Beyond Storytelling”.
Years of storytelling have empowered us to create better reports, yet we strive for a greater impact and resonance within our organizations. We aim to break free from drowning in data and confusing our stakeholders. After all, what good is a well-told story if it goes unheard?
This exclusive virtual training offers you access to six hours of enriching content, divided into three engaging live sessions. Designed to elevate your skills at your convenience, you'll have the opportunity to download resources, connect with the trainer, and earn a certificate upon course completion. Additionally, the training will be available on-demand for up to 12 months for paid delegates.
🗓️📌22 October, 13:00 - 15:00 UTC
💡Secure your spot now:
https://esomar.org/trainings/beyond-storytelling
Subscribe to ESOMAR - http://bit.ly/2Vk6j6a
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• ESOMAR LinkedIn - http://bit.ly/2Drifcg
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On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
#ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling
Welcome to another episode of Talking Insights!
This week we have Lester Sualog and Beatrice Dy with us to discuss Sustainability in the Banking System.
They share their backgrounds and motivations for focusing on sustainability. The conversation covers topics such as integrating sustainability into banking practices, the challenges banks face in becoming more sustainable, the potential for greenwashing, and the importance of trust between banks and consumers. They also discuss the idea of a global standard for sustainability in banking.
🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️
This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will join us in Athens! 🌟Discover the innovative strategies these industry leaders use to elevate their market research and marketing efforts.🚀
Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝
🏛️ Secure your spot now:
www.esomar-congress.com/
Let's craft the future together!
———————————————————————————————————————————
Subscribe to ESOMAR - http://bit.ly/2Vk6j6a
• Research World - http://bit.ly/2UQpbul
• Follow us on Instagram - http://bit.ly/2DwFVfj
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ESOMAR #ESOMARInnovation24 #ESOMARChicago24 #MarketResearch #ESOMARCongress
Welcome to another episode of Talking Insights!
Today, we are thrilled to have Marta Bierca join us to discuss the significance of diversity in market research, emphasizing the importance of considering gender identity and moving beyond traditional binary perspectives.
The conversation also touches on how Gen Z and millennials are redefining concepts of feminism and masculinity. It highlights the influence of pop culture and the role of brands in embracing a more non-binary approach. The discussion emphasises the importance of brands taking genuine action and involving non-binary individuals in the conversation.
🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️
This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will join us in Athens! 🌟Discover the innovative strategies these industry leaders use to elevate their market research and marketing efforts.🚀
Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝
🏛️ Secure your spot now:
www.esomar-congress.com/
Let's craft the future together!
————————————————————————————————————————————————
Subscribe to ESOMAR - http://bit.ly/2Vk6j6a
• Research World - http://bit.ly/2UQpbul
• Follow us on Instagram - http://bit.ly/2DwFVfj
• Follow us on Twitter - http://bit.ly/2ZtT0PJ
• ESOMAR LinkedIn - http://bit.ly/2Drifcg
• ESOMAR Facebook - http://bit.ly/2ZrlU37
On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!
ESOMAR #ESOMARInnovation24#diversityandinclusion #MarketResearch #ESOMARCongress
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.
In this special conversation between Joaquim Bretcha from ESOMAR and the Price Whisperer, Per Sjofors where he shares his expertise in pricing strategies for higher sales volume, revenue, and profitability.
He emphasizes the importance of understanding how every aspect of a company affects pricing, from marketing and sales to product differentiation. Per discusses his process of conducting pricing research and using AI to analyze data and develop actionable recommendations. He also highlights the role of the CEO in implementing effective pricing strategies and elevating the company to the next level. Per compares pricing approaches in different countries and addresses the challenges of price increases and inflation. He concludes by emphasizing the value of delivering a value message alongside price increases.
🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️
This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will be joining us in Athens! 🌟Discover the innovative strategies these industry leaders are using to elevate their market research and marketing efforts.🚀
Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝
Clients can attend our event for a flat fee of €500 (approx. USD 540). To get the client-side promo code, email us at events@esomar.org.
🏛️ Secure your spot now:
www.esomar-congress.com/
Let's craft the future together!
ESOMAR #ESOMARInnovation24 #ESOMARChicago24 #MarketResearch #ESOMARCongress
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.
In this conversation, Dan and Julia discuss their experience at the ESOMAR Art&Science of Innovation Conference and the importance of curating diverse and meaningful content. They also touch on the topic of AI and its integration into research, as well as the evolving perception of AI in the future. The conversation takes a humorous turn as they attempt to explain the game of baseball to each other. Overall, the conversation highlights the value of cultural context and the need for human understanding in the age of AI.
🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️
This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will be joining us in Athens! 🌟Discover the innovative strategies these industry leaders are using to elevate their market research and marketing efforts.🚀
Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝
Clients can attend our event for a flat fee of €500 (approx. USD 540). To get the client-side promo code, email us at events@esomar.org.
🏛️ Secure your spot now:
www.esomar-congress.com/
Let's craft the future together!
ESOMAR #ESOMARInnovation24 #ESOMARChicago24 #MarketResearch #ESOMARCongress
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.
In this episode, we’re excited to host Ben Shea, co-founder of Santa Box, to discuss the use of AI and biometrics to understand human emotions and reactions.
Ben explains that traditional data collection methods often miss subconscious cues and that combining emotional recognition, facial coding, and eye tracking can provide a more comprehensive understanding. He also highlights the potential applications of this technology in branding, advertising, education, and beyond. He emphasizes the importance of investing in data teams and insights professionals to leverage AI effectively.
🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️
This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will be joining us in Athens! 🌟Discover the innovative strategies these industry leaders are using to elevate their market research and marketing efforts.🚀
Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝
Clients can attend our event for a flat fee of €500 (approx. USD 540). To get the client-side promo code, email us at events@esomar.org.
🏛️ Secure your spot now:
www.esomar-congress.com/
Let's craft the future together!
ESOMAR #ESOMARInnovation24 #ESOMARChicago24 #MarketResearch #ESOMARCongress
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.
We've invited Daniel Berkal (The Palmerston Group) to take over Talking Insights, which he quickly agreed to do but under one condition...
In this special episode, we host Jonathon Brown to discuss using hip-hop as a lens to help people learn about themselves as innovators.
He shares his experience delivering a keynote speech on this topic and how different audience groups react to it. Jonathan also talks about the hunter-farmer framework for understanding innovators and the double-edged sword of their traits. He explains how his love for hip-hop and his background in journalism and entrepreneurship led him to his current role. Jonathan emphasizes the importance of recognizing transferable skills and not limiting oneself to a specific job title.
🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️
This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will be joining us in Athens! 🌟Discover the innovative strategies these industry leaders are using to elevate their market research and marketing efforts.🚀
Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝
Clients can attend our event for a flat fee of €500 (approx. USD 540). To get the client-side promo code, email us at events@esomar.org.
🏛️ Secure your spot now:
www.esomar-congress.com/
Let's craft the future together!
ESOMAR #ESOMARInnovation24 #ESOMARChicago24 #MarketResearch #ESOMARCongress
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.
Today, we’re excited to host Amy Hilliard and Pepper Miller to discuss the importance of understanding and incorporating Black insights in market research and branding.
They emphasise the need to begin with understanding the history, beliefs, and behaviours of Black Americans while also highlighting the missed opportunities and blind spots in the industry and advocating for building diverse teams to enhance creativity and decision-making.
The conversation also explores the impact of Rihanna's Fenty Beauty line in breaking barriers and creating representation in the beauty industry. Amy and Pepper stress the importance of relevant AI tools and data that include Black perspectives. The industry must pivot and approach the Black market holistically and innovatively.
ESOMAR, ESOMARASI24, Market Research, ESOMARCongress, Black insights, Rihanna, Fenty Beauty
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.
Today, we’re excited to host Dave Lundahl from InsightsNow, Inc & Mimi Sherlock from IFF Nourish.
In this conversation, Dave and Mimi discuss their collaboration in using generative AI to co-create concepts in the food and beverage industry. They explain the five-step process they developed to utilize generative AI and incorporate insights from prior research effectively. They also highlight the importance of human control and responsibility in directing AI and avoiding biases. Their case study focused on identifying innovation opportunities in the bakery category and generating prototype products.
They emphasize the need for bold and sustainable innovation to solve global challenges.
ESOMAR, Market Research, ESOMARCongress, generative AI, co-creation, food and beverage, insights, innovation, bakery, prototype products, sustainability
In this conversation, Marco Frincio and Rogier van Hulst discuss the framework for AI-driven brand strategy developed by Quantum and LinkedIn. They introduce the concept of brand density, which is based on open-ended questions that elicit associations with a brand. They explain how AI is used to analyze unstructured text data from surveys and generate synthetic open-ended responses. The speakers also discuss the benefits and challenges of using synthetic data and the potential for combining AI technology with traditional research methods.
ESOMAR, congress, Chicago, art&Science, AI-driven brand strategy, brand density, open-ended questions, associations, unstructured text data, synthetic data, AI analysis, generative AI, market insights
Megan Peitz, founder and CEO of Numerius, discusses her journey and the partnership between Numerius and Mill. Numerius is a quantitative strategic consulting firm that helps companies find the story in the numbers. They assist big brands and startups make data-driven decisions about product features, pricing, and messaging. The partnership with Mill involved researching from idea to launch, including market sizing studies and quantitative research to prioritize product features and pricing. The research uncovered insights such as the need to reframe the messaging around the price of the Mill bin and the option for consumers to keep the composted grounds. Megan emphasizes the importance of a collaborative relationship between brands and research partners and the balance between traditional research techniques and AI.
ESOMAR, Art&Science, Chicago, Conference, quantitative strategic consulting, data-driven decisions, market sizing, product features, pricing, messaging, collaborative relationships, traditional research techniques, AI, congress
Welcome to another special episode of Talking Insights! Join us as we explore The Art & Science of Innovation in Chicago from earlier this month.
Today, we’re excited to host Jorge Calvachi from La-Z-Boy.
La-z-Boy, a well-known furniture brand, embarked on a transformation journey to extend its reach and grow its brand. The company faced challenges of being seen as a nostalgic brand and needed to find a way to be relevant in the modern market. They focused on understanding the consumer and their needs, using curiosity, courage, and compassion as their guiding values. The company identified six dimensions of comfort and incorporated technology and innovation into their products, such as voice activation and AI integration. The COVID-19 pandemic led to increased sales in the furniture industry, but also supply chain challenges.
🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️
This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will be joining us in Athens! 🌟Discover the innovative strategies these industry leaders are using to elevate their market research and marketing efforts.🚀
Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝
Clients can attend our event for a flat fee of €500 (approx. USD 540). To get the client-side promo code, email us at events@esomar.org.
Secure your spot now:
www.esomar-congress.com/
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Leonardo Valente, CEO of LivePanel, discusses the use of synthetic data and machine learning in market research. He emphasizes the importance of real solutions and value in the AI hype. Valente explains how their technology uses machine learning models to predict responses and augment the sample. He compares their approach to LLMs, highlighting the focus on people's opinions. Valente also addresses the issue of data quality and the trustworthiness of third-party providers. He concludes by expressing excitement about the industry's adoption of synthetic data.
synthetic data, machine learning, market research, AI, data quality, third-party providers, ESOMAR, ASI, ClientSummit, Chicago
Insights are the foundation of our economy. It is essential for product testing, pricing, and packaging.
In this episode, Bob Birdsell and Sandy Casey (InnovateMR) cover topics such as fraud in market research, the impact of quality initiatives, pricing in the industry, survey design, the state of the industry, and the importance of industry associations. The main takeaways include addressing fraud and pricing issues, improving survey design, and recognising the importance of insights in driving business success. The conversation also highlights the role of industry associations in providing guidance and support.
insights, economy, fraud, quality initiatives, pricing, survey design, state of the industry, industry associations
QuestionPro's research on Taylor Swift generated significant media exposure and showcased the importance of market research data for journalists and storytellers. The research revealed insights into the economic impact of Taylor Swift's concerts and the amount of money fans spend on tickets, merchandise, and other expenses. The success of QuestionPro's research serves as a blueprint for others looking to gain exposure and attract media attention. The conversation also touched on the role of SMR's North American representative team and the significance of regional events in the market research industry.
Key Takeaways
- Market research data can provide credibility and legitimacy to journalists and storytellers.
- Timeliness and impactful data are key factors in attracting media attention.
- QuestionPro's research on Taylor Swift demonstrated the economic impact of her concerts and the amount of money fans spend on related expenses.
- SMR's North American representative team plays a crucial role in connecting the global market research community.
- Regional events, like the Art and Science of Innovation conference, are important for showcasing the presence and impact of market research in specific markets.
QuestionPro, Taylor Swift, market research, media exposure, economic impact, SMR, North American representative team, regional events, ESOMAR, ASI, Chicago
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host Daniel from The Palmerston Group. With extensive experience in integrating AI into market research, Daniel is here to share valuable insights and demonstrate some applications he will cover in his presentation, "Exploring AI: A Brief Journey Beyond the Obvious."
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host Adrian Terron from TATA Group, who will be discussing his talk titled "When Gen AI Meets Gen Z: Using Generative AI to Decode the Gen-Z Mind for Game-Changing Innovation.
🎙️ Welcome to a special edition of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host members of the Program Committee who will share exclusive behind-the-scenes insights and details about the event.
In this episode, join host Iliya Hull and guest Paul Neto, an experienced market researcher and founder of Measure Protocol, as they delve into the evolving landscape of consumer data. Gain valuable insights into the impact of first-party, zero-party, and permissioned data, and discover how it shapes the future of data-driven decision-making.
Read more about the report on Research World: https://bit.ly/48BTUgs
Discover the art of effective leadership in this insightful podcast with James Sallows, Global Head of Consumer Business Insights Analytics, Haleon, and a global leader driving transformation in insights and capabilities. Join us as we explore the pillars of success—trust, advocacy, and self-promotion. Gain actionable insights on building transparent, empowered teams and navigating the challenges of leadership. Whether you're a seasoned leader or aspiring to grow, this episode offers valuable lessons to elevate your leadership skills. Tune in for a deep dive into the world of leadership coaching and uncover the secrets that shape impactful leaders.
Explore the world of leadership hacks and career development insights in the market research industry with our host, Liubov Ruchinksaya. In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth. Learn how empathy, curiosity, and humility play crucial roles in shaping a successful career.
Dive into the world of inclusive market research with Bel Kerkhoff-Parnell, Researcher & Community Organiser at Project Parnell. As a seasoned researcher, editor, and member of the European Race and Imagery Foundation, Bell sheds light on the evolving discourse in market research.
Explore the crucial role of language in shaping ideas of belonging and identity and the impact it has on inclusivity in campaigns. Discover the journey from the controversial past to the current focus on Diversity, Equity, and Inclusion (DEI) topics and the need for language that truly reflects intentions. Join us for a captivating conversation on the business and social implications of using the right language in market research.
In this edition, Liubov Ruchinskaya, host of Hack Your Leadership, sits down with Dan Wish, Founder and Principal Consultant at Wish Insights & Strategy.
Dive into the world of market research leadership as they discuss the keys to success, building strong teams, fostering partnerships with businesses, and managing conflicts.
Don't miss this insightful conversation that will empower market research professionals on their professional journey.
For this series, join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event. Our host Claudio Gennaro talks with three of our wonderful guests, the winners of the Best Paper Award, Karlien Kriegler, David Wright , and Charlene Van Zyl about metaverse.
For this series, join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event. Our host Claudio Gennaro talks with our wonderful guest Ruby Chui about the role of Insights Humans in the context of GenAI.
For this series, join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event. Our host Claudio Gennaro talks with our wonderful guest Walid Benchama from The Coca-Cola Company.
For this series, join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event. Our host Claudio Gennaro talks with three of our wonderful guests Leigh Caldwell, Francis Raho-Jeavons, and Lizzi Seear about behavioural science.
For this series, join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event. Our host Claudio Gennaro talks with two of our wonderful guests Anju Joseph and Adrian Terron.
In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world. We explore innovative strategies merging AI and Behavioral Science to identify and engage potential customers effectively. Our discussion outlines specific tactics implemented by companies to overcome these hurdles successfully. We analyze the evolving customer acquisition landscape since the pandemic and anticipate future changes. Additionally, we spotlight the advantages of employing AI in identifying potential customers and share insights into how AI integration has revolutionized the customer acquisition process.
In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture. From the early environmental concerns of the 70s to setting up his own companies in electronics and digital technology, Arend's journey led him back to farming, but with a futuristic twist.
In this episode of the "Talking Insights" podcast, Nathaniel Shelley-Reade and Danny Farkas from Virtual Incentives, along with Alexandrine de Montera from Full Circle Research, dive deep into the world of engaging, rewarding, and incentivizing survey respondents.
They discuss the critical role of respondents in market research and how their engagement directly impacts data quality. The episode explores the challenges researchers face in engaging survey participants, the significance of incentives in motivating respondents, and the role of choice in rewards.
Join us in this episode of the Insights podcast as we delve into the world of colour science with Pascal Lefever of Danone Group and Wim Hamaekers of One Inch Whale.
Discover how colours play a significant role in influencing consumer decisions and how this knowledge can be harnessed to boost product appeal. From predictive eye tracking to the psychology of colour, Pascal and Wim provide insights into the fascinating science behind packaging design and consumer engagement.
Xabier Palacio is joined by Maria Bruder, Senior Researcher at the BBC World Service.
In this episode, we discuss how becoming aware of the different ways these objectives have been viewed and approached in the past can give you valuable insight into how to best land recommendations to drive lasting change in your business.
Florian Myter of Weave.ly discusses how AI assist in creating a no-code survey platform ready for researchers to play with and get results.
Discover the latest insights into the travel industry with Mahmoud Yassin from Booking.com in this episode of Talking Insights. We delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences.
Mahmoud shares how the new AI Trip Planner is redefining the way we discover dream destinations and how it's making travel more seamless than ever before. Join us for an in-depth discussion on AI, ethical considerations, and the future of hyper-segmentation in travel.
In this episode of the Talking Insights podcast, we dig into the latest reports and studies published by ESOMAR’s Intelligence Unit: The Global Insights Overview.
Find out more on the overview here: https://bit.ly/45AJfjA
ESOMAR’s industry reports dig into the health and breadth of the Market Research industry, its leading players and countries. We ask about the main three reports:
- Global Market Research
- Global Users & Buyers of Insights
- Global Data Analytics
Join host Nikki Lavoie as she kicks off the special series dedicated to ESOMAR's AI Taskforce. In this episode, Nikki provides an overview of the initiative and its mission to navigate the exciting world of artificial intelligence and its impact on the market research and insights industry. Discover the challenges, opportunities, and ethical considerations surrounding AI with insights from industry experts and thought leaders. Our special guest for this episode, Dharmendra Jain, ESOMAR Council Member, joins us as we direct our primary focus towards establishing a firm grasp of the foundational principles of AI.
Join host Nikki Lavoie as she kicks off the special series dedicated to ESOMAR's AI Taskforce. In this episode, Nikki provides an overview of the initiative and its mission to navigate the exciting world of artificial intelligence and its impact on the market research and insights industry. Discover the challenges, opportunities, and ethical considerations surrounding AI with insights from industry experts and thought leaders. Special guests Xabier Palácio and Ray Poynter shed light on their roles within the coordinating group and the crucial steps being taken to promote responsible AI use in research.
Welcome to Talking Insights, the podcast where we dive deep into the world of market research, insights, and data analytics. I'm your host, Nikki Lavoie, EVP, strategy, and innovation at Savants, and I'm thrilled to introduce a special 12-part series dedicated to ESOMAR's AI Taskforce.
In this captivating podcast series, we'll explore the fascinating world of artificial intelligence and its profound impact on the market research and insights industry. Join me as we delve into the latest advancements, best practices, and ethical considerations surrounding AI, featuring insightful interviews with industry experts and thought leaders.
Before we dive into the series, let me provide you with a brief overview of ESOMAR's AI Taskforce. Recently making headlines in the media, this groundbreaking initiative gathers dedicated professionals from diverse backgrounds who have united to examine the challenges and opportunities AI presents for market researchers. As a part of the coordinating group, I am honored to contribute to driving industry standards, promoting responsible AI use, and facilitating discussions among esteemed experts in this dynamic field.
Stay tuned for enlightening conversations and unparalleled insights into the world of AI in market research, only on "AI in Insights: Unveiling ESOMAR's Taskforce
Joining Xabier Palacio for this interesting talk is Cristina de la Peña, CEO & Founder at Synapbox
Ben Boix, Managing Director USA & Canada at Netquest, and Daniela Martinez who is SVP Advertising Sales & Corporate Strategy at A+E Networks are join us for an interesting talk
Join Gabriela and Fabián Echegaray, director at Market Analysis Brasil for a wonderful talk. (Portuguese audio)
Our host Gabriela has a very interesting guest this episode. Claudia Sciarretta, Global Insights Director at PepsiCo Mexico
Your host Xabier Palacio talks with Patricio Pagani on different aspects of the industry
This episode of our Latin America Conference podcast series covers a very interesting topic: Enhancing an advertising space with a 360º single-source view of its audience. Joined by two wonderful guests: Ben Boix who is managing director of Netquest in USA and Canada, and Daniela Martinez who is SVP Ad Sales & Corporate Strategy at A+E Networks
Our host Xabier Palacio talks with two of our wonderful guests Laura Ruvalcaba and Martha Rivera Pesquera about the metarverse
Our host Xabier Palacio invites Cesar A. Valderrama from the Datexco company to talk about the shift to knowledge management
In this podcast we discuss framing lifestyles changes effectively, and how to sell climate change policies that affect our pockets and habits. Our host Xabier Palacio welcomes Fabián Echegaray from Market Analysis Brasil to have a wonderful talk
Damian Gandolfi who is Mental content director at Cooperativa Mental joins our host Xabier Palacio to talk about storytelling
For this series, join us at our ESOMAR Latin America Conference in Mexico City, as we interview speakers from the event. The interviews will be conducted in Spanish, Portuguese, and English. In this first episode, Gabriela Küsters and Xabier Palacio kick off the new season with some great topics.
Tech Edition is our new periodic series covering AI, data protection, privacy, and more. We'll be hosting roundtables with special guests to explore the latest news, and taking deep dives into the world of technology to help you better understand and navigate the ever changing tech landscape.
This week Srikar is joined by Claudio Gennaro, Senior Advocacy Programmes Coordinator at ESOMAR, and Bianca Marcu, PhD researcher at the Vrije Universiteit Brussels, to unpack the EU's new AI regulation, and share their thoughts on the tech news that's been hitting the headlines.
Want more privacy updates from ESOMAR? Contact us to ask about ESOMAR Plus and our tailored consultancy services for the research and insights sector.
Find the EU AI Proposal here.
Storytelling has been part of human progress since the dawn of our species - for eons stories have helped us to understand, navigate, and explore the world. But our world today revolves around data, and stories seem a million miles away from raw numbers. Just how do the two complement and inform each other? And how can businesses leverage the power of storytelling to get more from their data? This week Alexander Skorka joins us from Confirmit to explore how data can be so much more than just numbers on a page. Click here to find out more about Confirmit.
Videogames have come a long way from Pong and Tetris. Gaming today offers an enormous breadth of experiences, from AAA blockbusters with budgets that rival Hollywood, to innovative indie games, and mobile games that provide quick hits of fun. Along the way the gaming audience has grown to encompass over 2.5 billion players, and surprising new audiences are constantly emerging. This week we speak to Jan Bojko, Head of Market Research at Activision Blizzard Media, about a key new gaming audience, and how games provide huge scope for innovation for both marketers and researchers.
Find the Gamer Moms research here: https://www.activisionblizzardmedia.com/gamermoms
China is embracing the future. Technologies such as Blockchain, Crypto, Fintech, AI, and more, are being integrated into daily life at a far quicker pace than anywhere else in the world. But how is China pushing this technological progress? How are the tech savvy Chinese public making use of new tools? And how is China's government making the most of its homegrown tech talent? This week we speak to Eliza Gkritsi, Community Listening Reporter for Technode based in Shanghai, to get the inside view on China's tech revolution.
Find Eliza's articles here: https://technode.com/author/eliza-gritsi/
The digital health revolution is coming. Accelerated by the COVID crisis, millions across the globe are turning to innovative tech based solutions to speak to physicians, monitor treatment, and navigate the pandemic world. This week we speak to the team at Borderless Access, to find out what their research shows us about the future of healthcare, how COVID is acting as a catalyst for telemedicine innovation, and why not every country is keen on the digital future.
How do you decide where to spend your money? What makes you choose one brand over another? How do brands make or break trust with their consumers? Trust is a difficult idea to quantify, but this week we speak to Graham Staplehurst of Kantar BrandZ who does exactly that. Find out how Graham and his team work to define trust in brands, what it shows us about consumer behaviour, and how brands have either built or lost trust during the COVID crisis. Read Graham’s article for Research World here - https://www.researchworld.com/can-trust-carry-brands-through-good-times-and-bad/
In this week's special episode we're bringing you a fascinating discussion between two leading lights in the Research sector from ESOMAR's Insights Festival. Frédéric Petit, CEO and Founder of Toluna, and Richard Thorogood, VP of Consumer and Market Insights at Colgate-Palmolive, explore the state of consumer insights in the time of COVID, how agility and innovation are key to move forwards, and what the future of insights will look like. Find more content from ESOMAR's Insights Festival via the ESOMAR youtube channel, with lots more panels, interviews, and more! https://www.youtube.com/user/webesomar
As elections loom across the globe, how much can we rely on opinion polls to show us political and social realities? How are polls carried out? And what challenges do pollsters and the public face when looking to polls for information? This week Srikar speaks to Kathy Frankovic, former director of surveys for CBS News, to get her insights into how polling performs a vital function within our democracies. Together they explore the roots of opinion polling, how polls can be interpreted, and how polls inform us about our politicians, public sympathies, and each other. Make sure to join ESOMAR’s Insights Festival from September 14th – 17th to hear more from Kathy as well as from other leading figures in the research sector. Find out more about this week's sponsor at www.questmindshare.com
This week Srikar speaks to Tom van Arman, architect and urban planner, and a key figure at the Marineterrein living lab in Amsterdam. Living labs are providing crucial insights into how to create smarter, safer, and more sustainable cities for the future, and Srikar and Tom dive into how this research is more important than ever during the COVID pandemic. As the world becomes increasingly urbanised and sustainability ever more important, how do we make sure the cities of tomorrow are the best that they can be?
This week Srikar speaks to Dr Daniel Allington, senior lecturer in Social and Cultural Artificial Intelligence, and author of a fascinating study conducted by King’s College London looking at how belief in COVID-19 conspiracies is shaped by social media usage. Together they explore what actually makes a conspiracy, how COVID became such fertile ground for mistruths, what role social media is playing in exposing people to these fringe ideas, and where we go from here. Find more details of the study here: https://bit.ly/39E2NYZ
This week Srikar speaks to Whitney Dunlap-Fowler, brand strategist and founder of Touch of Whit creative, about the importance of race in research. Srikar and Whitney explore how the market research sector needs to contend with its attitudes towards race, diversity, and inclusivity, and how having truly diverse research means better results for brands, and more trust from consumers. With a brief trip through the world of hip hop, they also look at how the next generation of young researchers are embracing their diversity as their strength, and what changes are needed to make sure that research truly reflects social reality. Find more of Whitney’s work here - https://www.touchofwhit.com
In the second part of their AI discussion, Srikar and Zeno dive into the thorny issues of AI regulation, discuss how AI morality should be just as important as AI ethics, look at some of science fiction’s greatest AIs, and ponder the role of AI in turning humanity into an interplanetary species. Make sure to check out Part 1 first and find out more about Zeno's work here - https://zenokoenigs.com
In the first part of their discussion on AI, Srikar and Creative Technologist Zeno Koenigs discuss how AI is contributing to the creative arts and cultural spaces, and consider how the rapid evolution of technology has brought us to the brink of a world where fact and fiction are increasingly intertwined.
In this episode, Srikar talks to Dr Meena Kaushik, Founder of Quantum CS, about the sociological impact of the global COVID lockdown. Dr Kaushik sheds new light on how the past few months have shaped our relationship with wider society, with each other, and with our ourselves. From nomos to anomie, via divorce, death, and disconnection - how have the past few months shaped the cultural psyche, and how will society look in the future as we emerge from this turbulent time? Read Dr.Kaushik's series of articles for Research World here: https://www.researchworld.com/coping-with-social-isolation-and-its-emotional-ramifications-part-1-of-3/
In the first instalment of Talking Insights, Srikar talks to Rex Briggs, Founder and Executive Chairman of Marketing Evolution, about the road to economic recovery after COVID-19. Rex and Srikar draw upon lessons from the past to shine a light on the future, discuss the underlying issues of our current economic model, and how we as a society can rebuild an economy that is stronger, smarter, and fairer. This episode builds on Rex’s article for Research World "Guns, Germs, and Beer: COVID economy, what comes next?" Read Rex's article here - https://www.researchworld.com/guns-germs-and-beer-covid-economy-what-comes-next/
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In this special pilot episode, the host of Talking Insights, Srikar Govindaraju, chats with Kim-Smouter Umans, Head of Government Affairs and Professional Standards at ESOMAR, about his vision for this podcast series. Find out more about the idea behind the podcast, who your host is, and the topics that will be discussed with thought leaders over the coming months. Be sure to follow us on Soundcloud and Research World so you don’t miss an episode!