Talk Data To Me | Certified Credit: Recent Episodes
Certified Credit
Today’s mortgage industry is built on powerful data analytics and innovative solutions. From thriving through industry change to tackling new regulations, our new “Talk Data to Me” podcast brings experienced, FCRA expert-level knowledge to you in the car, on the road, or wherever you go. Listen as our team explains how to empower your mortgage lending practice and create a more profitable – data-driven – and efficient lending environment.
Learn more and discover additional resources at https://www.certifiedcredit.com/news-insights/.
In October 2022, we sat down with Ken Tromer, Director of Mortgage Market Engagement at Experian, to discuss Experian Verify. In this episode, Ken joins us once again, alongside Paul Robinson, VP of Sales at Certified Credit, to explore the evolving landscape of Verification of Employment (VOE) and discuss the advancements in Experian Verify and Cascade VOE.
Throughout the conversation, Ken and Paul will cover:
- Different types of VOEs and the challenges they present lenders.
- Trends in VOE and tips for ensuring your process meets the needs of your lenders, borrowers, and operations.
- How lenders can improve their hit rates, while also reducing costs.
- Unique ways to overcome the challenges of manual verification of employment.
- Recent advances to VOE technology, specifically Experian Verify and Cascade VOE.
- What’s next for VOE – a thought-provoking discussion about the future of VOE, emerging trends, speculation on how VOE will transform in the coming years, and how these changes will impact the mortgage industry.
Check out this episode to discover the path to a streamlined, efficient, and future-forward verification process.
Learn more about Cascade VOE, Certified Credit’s automated, one-time ordering solution for multi-vendor verification of employment.
Learn more about Experian Verify, Experian’s Instant income and employment verification powered by exclusive, industry-best data:
By 2027, over 50% of the US workforce is likely to participate in the gig economy.1 So, how will this impact mortgage lending? The gig economy and self-employed individuals pose unique challenges for mortgage underwriting due to the variable nature of their income and the need to demonstrate stability and consistency over time.
In this episode of Talk Data to Me, we delve into the world of gig economy and its impact on the mortgage lending process with Jillian Sorensen, Vice President, Account Executive at Flagstar Bank, and Heather Lundy, Contract Processor at Mortgage Pro Shop. Our expert guest sheds light on the unique challenges faced by gig workers, self-employed individuals, and independent contractors when it comes to qualifying for a mortgage. We explore the qualifications criteria, income verification, and loan programs available for these borrowers and how lenders can help support them.
Join us as we unravel the complexities and provide valuable insights for lenders looking to help gig workers secure a home loan. In this episode, we discuss:
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The gig economy's impact on mortgage lending and how it has transformed the traditional employment landscape.
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Differentiating gig work from business owners and independent contractors, including the differences in qualification criteria, who qualifies as a "self-employed" borrower, and how seasonality and second jobs can impact a borrower's ability to qualify with their gig work income.
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Demonstrating income stability for gig workers and ways to show a history of consistent income and demonstrating the likelihood of future earnings.
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When the two-year self-employment rule applies, and when it does not. While most lenders and investors require a two-year history of self-employment, we explore the exceptions to this rule.
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Interest rate implications for gig workers and the factors that the factors that lenders consider when determining interest rates for gig workers and self-employed individuals.
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Loan programs are available for self-employed borrowers; shedding light on the guidelines and options provided by FNMA, FHLMC, FHA, and VA loans.
Check out the video version of our podcast at Certifiedcredit.com/podcasts.
About Our Guests
Jillian Sorensen
Vice President, Account Executive - Flagstar Bank
Jillian started in the Mortgage industry by chance in 1998. After buying her first home, she befriended her Loan officer who brought her into the industry. She started as an LO assistant, moved through processing, office manager and then struck an agreement to buy the mortgage company.
She met Flagstar early on and began using their warehouse line and technology. Flagstar taught her to do more with less. Flagstar’s dedication to education and training inspired her and in 2003 her Mortgage company became delegated with Flagstar. Flagstar continued to grow and innovate with new products and services and eventually helped her to become a full-service mortgage bank. She sold my company in 2005 and went to work for a large mortgage company where she gained experience managing a large staff and full delegated operation, including secondary and sales.
Heather Lundy
Contract Processor - Mortgage Pro Shop
Heather is an experienced Mortgage Underwriting Manager with over 30 years of industry expertise. She has a strong background in DU/LPA/HELOC/JUMBO/NON-QM underwriting, making sound product recommendations while effectively managing risk. Heather excels in fostering collaborative relationships with sales teams, brokers, correspondents, retail sales, and processing departments. Her focus on maintaining high-performance standards and identifying opportunities for improvement has consistently driven success throughout her career.
1 Gig Economy Statistics: Demographics and Trends in 2023. Team Stage. 2023.
https://teamstage.io/gig-economy-statistics/#:~:text=4.-,Over%2050%25%20of%20the%20US%20workforce%20is%20likely%20to%20participate,likely%20to%20have%20joined%20it.
71.5% of Gen Zers plan to buy their first home in the next 1-6 years, while 37.2% plan on buying as soon as 1 – 3 years.(1) So, how can today’s lending professionals help them navigate the homebuying process?
In this captivating episode of Talk Data to Me, we dive into the intriguing topic of Gen Z's hesitance and challenges of entering the housing market with Ally Carty, Gen-Z Guru and National Account Manager atActiveComply. She shares her invaluable insights on how today's environment is impacting Gen Z's journey to homeownership and sheds light on the reasons behind their hesitations.
As our conversation unfolds, we explore the key factors influencing Gen Z's outlook on the housing market. We address the pressing question of why this generation seems reluctant to take the leap into real estate. Ally draws on her research and interviews with Gen Z to provide compelling insights into their mindset and decision-making process.
Furthermore, our discussion delves into the role of lenders in helping Gen Z make their dreams of homeownership a reality. We uncover actionable strategies and recommendations that lenders can adopt to support this generation and empower them to start making moves into the real estate market. From tailored education programs – including credit and financial education— to suggested marketing strategies, we explore various ways the lendingindustry can bridge the gap for Gen Z.
This episode of Talk Data to Me is a must-listen for anyone interested in understanding the unique challenges and opportunities faced byGen Z in the housing market.
Learn more about Ally Carty & follower her Gen Z series on LinkedIn.
Start helping your borrower achieve their dream of homeownership with the Certified Credit First-Time Homebuyer Guide.
Zillow’s 2022 Housing Trends Report mentioned in this episode.
1 “2% Of Gen Zers Plan To Buy A Home In Under 6 Years,But How Are They Preparing?”.Rocket Mortgage. 2022. https://www.rocketmortgage.com/learn/gen-z-home-buying#:~:text=Despite%20current%20conditions%2C%20Generation%20Z,soon%20as%201%20%E2%80%93%203%20years.
From growing expenses and declining revenue to the impacts of increasing consumer debt and decreasing creditworthiness, competing in today’s mortgage market is more challenging than ever before.
Join experts from Certified Credit and the Capital Markets Cooperative, as they provide valuable insights and strategies to help lenders, like you, stay ahead of the competition and qualify more borrowers despite these industry trends. During this LIVE event, we:
- Explore the latest mortgage lending tools and tactics that can help you reduce costs and inefficiencies in the qualification process.
- Teach you how to coach borrowers to success using score improvement tools.
- Uncover how the changes in the reporting of medical debt will impact credit scores.
- Outline ways to capture more qualified borrowers and help them achieve the dream of homeownership.
- Discuss the upcoming changes to credit and how lenders can begin to prepare.
- Answer your burning credit and lending questions with ample time for Q&A.
See the video version of this Episode at CertifiedCredit.com.
The current economic situation has left many individuals worried about the potential of facing foreclosure or bankruptcy. With growing uncertainty surrounding employment, income, and overall financial stability, it's no surprise that people (and servicers) are concerned about the future of homes and financial well-being.
On this episode of Talk Data to Me, we’ll dive into the residual effects of forbearance agreements resulting from the pandemic and the interplay between foreclosures and bankruptcy.
Experts from Weltman, Weinberg & Reis Co., LPA, Scott Fink and Ben Hoen, explain how foreclosure affects bankruptcy and walk us through how loans migrate back and forth. We'll also take a look at the economic indicators in bankruptcy and foreclosure and the current trends in bankruptcy filings and real estate. As well as discuss the Federal Housing Finance Agency (FHFA)’s announcement from March 2023 about payment deferral for borrowers facing financial hardship. Finally, we'll share our thoughts on the Federal Reserve's reaction to bank failures and how it's affecting mortgage servicers.
Tune in to gain valuable insights and stay ahead of the ever-evolving mortgage industry.
Listen to the full episode, see speaker bios, and more.
Learn more about Weltman, Weinberg & Reis Co., LPA.Connect with Benjamin Hoen on LinkedIn.Connect with Scott Fink on LinkedIn.
From the latest in automation to improving the digital borrower experience, we are covering all things ICE Mortgage Experience23.
In this episode of Talk Data to Me, we sit down with SVP of Product Development, Ron Carlson, to discuss key takeaways from Encompass’ Experience23 and explore the pressing issues facing the mortgage industry today. Throughout our conversation, we look at the importance of transparency in mortgage manufacturing and how it can help homebuyers achieve their dream of homeownership. We also discuss the changing expectations of borrowers, including the need for an immediate response, exceptional customer service, and digital experiences.
Next, we examine the challenges facing lenders in attracting more borrowers and improving approval rates, and solutions to help them overcome them including the use of Velocify with Cascade Alerts, Cascade Prequal, and alternative underwriting opportunities. We also discuss the growing demand from first-time homebuyers and the affordability concerns facing the industry due to rising mortgage rates, the cost of origination, and limited inventory.
Finally, we explore the latest technological advances in the industry, including ASO and other advances within Encompass, and how they can help lenders reduce costs and improve the customer experience.
Join us as we explore these issues and provide insights into the latest trends and hot topics in the mortgage industry.
Learn more about anywhere, anytime customer retention & lead generation with Cascade Alerts & Velocify.
Discover data-driven insights for faster, simplified prequalification with Cascade Prequal.
Streamlining your VOE processes and eliminating the hassles and inconsistencies with Cascade VOE.
In this episode of Talk Data to Me, recorded at ICE Mortgage Technology Experience 23, we discuss everything you need to know about Private Mortgage Insurance (PMI).
Whether you are a homebuyer wondering about the ins and outs of PMI or a mortgage professional looking to better educate your borrowers, this episode is for you! Many people have misconceptions about PMI, but in this episode, we will define PMI and debunk the myths surrounding it. We'll also dive into PMI pricing, what factors affect its cost, and the impact of credit on PMI.
Throughout our conversation with Susan Shaffer, VP, National Account Manager at National MI, we’ll also examine the latest changes made by Fannie Mae & Freddie Mac to Loan Level Pricing Adjustments (LLPA) and its effect on PMI. Finally, we uncover how MI influences loan quality and a loan’s resale on the secondary market.
Listen to our previous episode on credit refreshes and LLPAs.
Learn more about PMI at NationalMI.comor connect with Susan Shaffer on LinkedIn.
Check out the 2023 NextGen Women’s Homebuyers Report from National MI and Kristen Messerli.
Check out the live video recording from Experience 23 at CertifiedCredit.com.
Today’s lenders are leveraging data to make smarter, more intuitive business decisions, especially when it comes to creating more equitable lending. In this podcast, we'll explore how lenders are using data to drive inclusive lending and support underserved markets and minority borrowers.
With special guest, Laird Nossuli, CEO of iEmergent, we'll dive into topics such as:
· The use of data and analytics to assess your local markets for homeownership gaps that lead to opportunity.
· The impact of current market trends on underserved markets and minority borrowers.
· Strategies for reducing the racial homeownership gap and increasing access to homeownership for all communities.
· Best practices for offering products and services that are accessible and affordable for minority borrowers and those in underserved markets.
· The importance of choosing the right partners to help you build relationships in minority communities.
· How your vendors and mortgage industry partners can support you and your borrower by expanding access to credit and coaching your borrowers to success.
This episode offers an insightful conversation on using data to drive inclusive lending and support underserved markets and minority borrowers. We'll also share real-world examples and actionable tips to help you build a more inclusive mortgage business.
See the full podcast video at CertifiedCredit.com/podcast.
Resources:
Learn more about iEmergent.
Discover Certified Credit’s score improvement tools.
Access credit education resources.
Connect with Laird Nossuli on LinkedIn.
Automation and Artificial Intelligence (AI) are changing the way we do business not only in the mortgage industry but globally. But, digital transformation isn’t an easy process and many lenders fear that they may be falling behind.
In this episode of Talk Data to Me, we discuss how lenders can easily integrate these technologies, such as AI and automation into their processes to simplify their workflows and create a better borrower experience. Join Certified Credit’s Talk Data to Me podcast with guests Jen Peachman, Manager of Strategic Partnerships at Capacity, and Sam Markwood, Vice President of Client Success at Certified Credit, as they dive into how these technologies can reduce costs, simplify processes, and ultimately give lenders hours back in their day to do what they do best — connect with customers.
Through our discussion, we will also explore how technology is improving personal interactions and why the human element is so important in the very emotionally driven homebuying process, as well as ways lenders can integrate technology without eliminating the human touch.
See the video podcast at certifiedcredit.com.
About Our GuestsJen PeachmanManager of Strategic Partnerships - Capacity
Jen Peachman, Manager of Strategic Partnerships, with 20+ years of experience in the mortgage and financial services industry, leads Capacity’s strategic mortgage partnerships and alliances. Prior to joining Capacity, Jen spent time at PNC Bank, First Federal Lakewood, The Mortgage Collaborative, Success Mortgage Partners and Maxwell and holds a Bachelor of Arts degree in Organizational Leadership from Baldwin-Wallace University, in addition to professional certifications from Baldwin-Wallace University and Case Western Reserve University in human resources, management and emotionally intelligent leadership. She’s an active member of the Mortgage Bankers Association, The Mortgage Collaborative, Lenders One and the Michigan Mortgage Lenders Association.
Connect with Jen on LinkedIn.
Learn more about Capacity.
Evaluating a borrower’s ability to repay their mortgage is crucial for lenders to accurately assess the risk of each mortgage originated. But, this issue not only impacts the lender, but it also impacts Brokers and Non-Delegated Correspondents.
In this episode of Talk Data to Me, we are joined by Jillian Sorensen, Vice President, Account Executive at Flagstar Bank, Nate Clear, National Sales Manager at FirstFunding, Inc., and Paul Robinson, Vice President of Sales at Certified Credit. Throughout the episode we will discuss:
- Why undisclosed liabilities are one of the leading causes of repurchase and how they impact the borrowers, brokers, lenders, and all mortgage lending professionals.
- New Loan-Level Price Adjustment (LLPA) Grids from Fannie Mae and the changes you need to know about.
- Tips for addressing debt and undisclosed liabilities with borrowers before they impact closing.
- The importance of performing a Credit Refresh before closing.
- How undisclosed debt monitoring (UDM) helps reduce the risk of closing delays and/or repurchase demands.
- The impact of a verbal verification of employment; how and when to implement them in your process.
- Why credit refresh and UDM solutions are critical to the lending process, especially for Brokers and non-delegated correspondents that do not underwrite the loan.
Looking for additional resources? Learn more about undisclosed debt and its impacts:
- Quality Insider From Fannie Mae
- Fannie Mae New Loan-Level Price Adjustment Grids, effective May 1, 2023.
- Guidelines for a Verbal VOE that meets GSE requirements.
Learn more about our speakers and resources here.
As a mortgage professional, you probably start your day with the latest news on the housing market, economy, and trends in lending. While there are many sources you can follow, for many in the mortgage industry, The Chrisman Commentary is the newsletter of choice!
In this episode of Talk Data to Me, we sit down with Capital Markets guru and the expert behind The Chrisman Commentary, Rob Chrisman to talk about his inspiration for the daily newsletter, and how his cat, Myrtle, came to be a well know (and loved) personality. We will also discuss the implications of the current mortgage rates, what lenders need to know to succeed in today's market, predictions for 2023, and more.
Learn more about The Chrisman Commentary or subscribe HERE.
Learn more about our guest Rob Chrisman HERE.
Now more than ever before, it’s important to support our borrowers and help make the dream of homeownership a reality. But, what does it mean to truly support our borrowers?
In this “Talk Data to Me” episode, we revisit our conversation with industry thought leaders and experts at the Mortgage Bankers Association’s Annual Conference (MBA Annual 22) in Nashville, TN. Each conversation is focused on a different area of borrower support, from housing equity to empowering underserved communities to understanding the impacts of consumer debt to aiding borrowers and lenders with education.
Our first guest is Kristin Messerli, discussing her latest research on NextGen Homebuyers and the impact of social media, technology, and the current market on new and young homebuyers. During her exchange with Alizabeth Leng-Barton of Certified Credit, she talks about distrust in the mortgage lending process, educating homebuyers, and ways to support Millennial and Gen Z borrowers. See video interview.
Our second guest is Laird Hedlund Nossuli, CEO of iEmergent. Throughout our discussion with Laird, we dive into trends in housing equity and the underserved communities, innovative programs that help increase minority lending, and why now is the time for lenders to unify their commitments to their community. Laird also shares some strategies for interacting with your local community and championing homeownership for borrowers of all backgrounds. See video interview.
Later in this episode, we are joined by the experts at Weltman, Weinberg & Reis Co., LPA, Chris Kimes, Director of Business Development, and Benjamin Hoen, Shareholder. Throughout our time together, we examine what they are seeing when it comes to consumer debt, the impacts of inflation, and trends in consumer spending. During the conversation, we will also explore ways consumers are leveraging home equity to combat financial hardships, how the 24 million borrowers in forbearance and 5.1 million in default will affect foreclosures in the coming months, and their predictions for 2023 and beyond. See video interview.
Another guest featured on this episode is Rich Swerbinsky, President & Chief Operating Officer at The Mortgage Collaborative. Rich joins Nicole Mattiello, resident Certified Credit Data Nerd, to discuss the significance of lender education and ways organizations can help new mortgage professionals grow and develop into the leaders of tomorrow. They also talk about the new Mortgage Collaborative initiative, TMCU – engaging and effective training designed for mortgage professionals. See video interview.
Our final guest in this episode is Rob Chrane, Founder and CEO of Down Payment Resource. Our discussion with Rob investigate the finding of the Homeownership Program Index (HPI) report and examines the impact of the HPI, a database of over 2300 affordable housing programs. We also learn about the benefits of these programs for borrowers, and how lenders can leverage the HPI to help get more borrowers into homes and make more informed lending decisions.
They say home is where the heart is. But for many this holiday season, the dream of home ownership can seem out of reach.
In this episode of Talk Data to Me, we take a look at our recent Linkedin Live event with industry experts Phyllis Robinson of Convergence Memphis, Wonda McGowan of the National Association of Real Estate Brokers, Ella Harris of Cadence Bank & Chair of the Memphis Impact Committee, Laird Nossuli of iEmergent, Gabe del Rio of Homeownership Council of America, and Marisol Pintado of Certified Credit.
Though out the conversation, we will explore:
- The data behind housing inequality
- Special programs and resources available to underserved/unserved communities
- The growing concerns about housing affordability
- Way we all can support minority and disadvantaged borrowers
Learn more about our panelists and hear the full conversation.
See the data behind the gap in homeownership equality from iEmergent.
For many in the mortgage industry, 2022 was the tail of two halves. In the first half of 2022, we saw record volumes, historically low rates, and a booming market. As we wind down 2022, we are seeing significantly higher rates, industry-wide layoffs, and low consumer confidence.
So, what can you expect in 2023? What should you be doing to prepare for the coming year?
During this episode of Talk Data to Me, our data nerds connect with Kevin Peranio, Chief Lending Officer at PRMG – exploring the impact of 2022 on the 2023 mortgage market. They also discuss ways lenders, vendors, and all mortgage professionals can weather the current storm and put themselves in a better position for the 2023 spring purchase season and beyond. Listen to this insightful episode to hear:
- How large and small lenders are tackling the current marketing and diversifying their business to drive revenue. •Why building relationships is critical to your success as a mortgage lender.
- Tips for connecting with homebuyers (especially first-time homebuyers).
- Coming updates to pricing, technology, and credit reporting.
- Ways to improve your business and support change with a solution focus, people-first approach.
- Advice on improving your customer experience and processes in 2023.
About Our GuestsKevin PeranioChief Lending Officer, PRMG
Along with a pulse on the mortgage marketplace, PRMG Chief Lending Officer and partner, Kevin Peranio continues to exemplify what it truly means to be an active executive leader in the mortgage industry. Kevin is responsible for overseeing all production, including working with the sales and operations teams within the loan manufacturing process. His primary goal is to enhance the overall customer experience when doing business with PRMG. This includes creating robust reporting features along with consumer facing activities and modern lending technology to ensure accountability at all layers and levels of the process. In his own words, “the inside drives the outside”.
Since joining PRMG in 2010, Kevin led the Southeast Region to become the #1 Ranked Region for PRMG, reaching this milestone in record time. This achievement ultimately propelled Kevin to becoming one of the youngest partners at PRMG. Kevin is also a Four-Time President’s Cabinet Member and was recognized by NMP as a Top 40 Under 40. He is a national speaker within the mortgage industry, and has been interviewed on several podcasts, including speaking at HousingWire’s engage.marketing Summit, AIME Fuse, ICE Technology, and other industry events.
Most recently, Kevin has become known on LinkedIn for his insightful ‘Walk and Talk’ video posts, and for his Instagram ’KP Talks Dollars and Sense’ Podcast where he shares his perspective and knowledge on a wide range of subjects.
Mr. Peranio received his Bachelor of Science in Advertising Business from the University of Texas at Austin.
Learn more about Kevin Peranio and follow him on LinkedIn!
See the video version of this episode at https://www.certifiedcredit.com/talk-data-to-me-tackling-2023-beyond-with-kevin-peranio-episode-19/.
Technology and data are changing the way we do business in the mortgage industry. From the largest of lending organizations to the smallest of brokers, our processes, workflows, and operations are being changed by automation, AI, and other innovative technologies.
In this “Talk Data to Me” episode, we revisit our conversation with industry thought leaders and experts at the Mortgage Bankers Association’s Annual Conference (MBA Annual 22) in Nashville, TN.
Our first guest is Suha Zehl, Founder of Z Technology Solutions. Throughout this conversation, Suha and Alizabeth Leng-Barton of Certified Credit, analyze what it truly means to be data-driven. Their conversation explores how an begin to shift your data strategy from trends and historical data focus to a forward-thinking, predictive/prescriptive method and ways lenders can begin to implement data no matter where they are in their analytics journey. See video interview.
Our second guest is Jim Park, Executive Chairman of The Mortgage Collaborative. Throughout our discussion with Jim, he and Nicole Mattiello of Certified Credit talk about TMC’s emerging technology fund and how they are accelerating the pace of innovation across the mortgage lifecycle. See video interview.
Later in this episode, Jen Peachman, Manager of Strategic Partnerships at Capacity, joins our Certified Credit Data Nerds to talk about the future of work inside the mortgage industry. During their conversation, they dive into how automation can reduce costs associated with manual tasks, save valuable time so you can get more done without sacrificing quality or consistency, as well as simplify processes for lenders – all while freeing up your team to focus on what you do best, building relationships and getting borrowers into homes. See video interview.
Our final guest in this episode is Ken Tromer, Director, Mortgage Market Engagement at Experian. At MBA Annual 22, Ken sat down with our team to discuss the challenges of verification of employment (VOE) and how instant verification (like Experian Verify) can reduce time spent on verification, improve the borrower experience, and decrease the risk of mortgage fraud. See video interview.
Connect with this Week’s GuestsConnect with Suha Zehl, Founder of Z Technology Solutions, on LinkedIn: https://www.linkedin.com/in/suhabeidaszehl/
Connect with Jim Park, Executive Chairman of The Mortgage Collaborative, on LinkedIn: https://www.linkedin.com/in/jim-park-8650468/
Connect with Jen Peachman, Manager of Strategic Partnerships at Capacity, on LinkedIn: https://www.linkedin.com/in/jenpeachman/
Connect with Ken Tromer, Director of Mortgage Market Engagement at Experian, on LinkedIn: https://www.linkedin.com/in/kentromer/
The 2022 housing and mortgage markets have been a wild ride, starting the year with record low-interest rates and ending with historically low affordability and 20-year high rates. So, what’s next for lending? How can mortgage companies weather the current storm, find lasting success, and ensure they make the right decisions for their organization and their borrowers?
In this “Talk Data to Me” episode, we revisit our conversation with industry thought leaders and experts at the Mortgage Bankers Association’s Annual Conference (MBA Annual 22) in Nashville, TN. Our first guest is Kevin Peranio, Chief Lending Officer at PRMG, Inc. During our chat, Kevin and Nicole Mattiello provide an overview of the current market, talk about strategies for overcoming the low purchase volume, and outline what we can expect to see in 2023 and beyond.
Our second guest is Susan Shaffer, VP, National Accounts Manager at National MI. While talking with Susan, we will explore how Private Mortgage Insurance (PMI) impacts today’s borrowers and strategies for quoting PMI for cost savings and increased options for lenders and borrowers alike. We will also outline the difference between PMI and government programs and why you should select one over the other for your borrower.
Later in this episode, Roy George, CMB®, President & Managing Partner at MOR Lending, shares his experience in the mortgage industry and provides tips for finding success as a young or new lender or mortgage professional. Throughout the conversation, Roy talks about finding new avenues for communication (social media, in-person, etc.), ways to use past experience to support your future career, and tips for finding the right place in the industry for you.
Our final guest is Blake Boss, MBA of ActvieComply. During the conversation, Blake and our resident Data Nerd, Alizabeth Leng-Barton, discuss the impact of social media in lending, as well as how you can ensure you are making the most of your online presence at live events and conferences. Blake also provides tips for keeping your social media presence professional, engaging, and most importantly compliant.
Connect with this Week’s Guests
Connect with Kevin Peranio, Chief Lending Officer at PRMG, Inc., on LinkedIn: https://www.linkedin.com/in/kevin-peranio-6a56801/
Connect with Roy George, CMB®, President & Managing Partner at MOR Lending, on LinkedIn: https://www.linkedin.com/in/roykgeorge/
Connect with Susan Shaffer, VP, National Accounts Manager at National Mortgage Insurance Corporation - "National MI"
, on LinkedIn: https://www.linkedin.com/in/susanshaffernmi/
Connect with Black Boss of ActiveComply on LinkedIn: https://www.linkedin.com/in/blakeboss/
Learn more about Active Comply: https://bit.ly/3h5FEqv
Talk Data to Me: The Mortgage Lending Experience with Ashley Gravano
The mortgage industry is unlike any other. From balancing technological innovation and human touch to managing ever-changing processes to building relationships, the life of a mortgage professional is never dull.
In this episode of Talk Data to Me, Ashley Gravano, Coffee Connoisseur and VP of Product Solutions at Mortgage Cadence, joins our Certified Credit Marketing Team, Nicole Mattiello and Alizabeth Leng-Barton, for a conversation about “one workflow” and its impact on the lender and borrower experience. During the discussion, these leading lending ladies also discuss how to support your borrowers given the turbulence and challenges of the current market, as well as why the mortgage industry is unlike any other when it comes to finding your network and creating connections.
About Ashley Gravano Coffee Connoisseur & VP Product Solutions, Mortgage Cadence
Ashley brings over two decades of success and experience in the title and settlement industry, devising and executing strategies while leading team efforts that have produced conclusive results, valuable business partnerships and solid growth avenues for real estate products and services. With this experience Ashley joined Mortgage Cadence in 2019 as VP of Product Solutions, bringing Mortgage Cadence’s products to market. She also continues to focus on expanding the Mortgage Cadence brand through both existing and new industry channels.
Ashley has a passion for social media marketing and is well-known throughout the mortgage industry for her online presence. She’s taught numerous classes and seminars about increasing brand recognition and leads using LinkedIn and other social media channels, including a breakout session at the NJ Regional MBA conference. Ashley also authors a column for Mortgage Women Magazine called Mortgage Mom’s which she thoroughly enjoys and hosts several video Podcasts for Mortgage Cadence.
Ashley lives in New Jersey with, two children, and trusty pup, Enzo. In her free time, she enjoys trips to New York City and is on a mission to find the world’s best cup of coffee.
Learn more about Ashley and follow her on LinkedIn!
Whether you are looking to grow your business and attract more borrowers or trying to expand your network of industry professionals, authenticity and your “personal brand” are key. But, what is a personal brand, how do you find yours, and how similar should your brand be to your true personality?
In this episode of “Talk Data to Me”, Raquel Borras, Bodacious Brand Strategist& Marketing Guru joins our Certified Credit Marketing Team, Nicole Mattiello and Alizabeth Leng-Barton, for a conversation about building your personal brand on social media and in person. They also discuss the importance of being true to yourself, ways to think creatively (even when inspiration is hard to find), and tips for opening yourself up to opportunities and new challenges that will help you positively impact your business and build genuine connections.
About Our Guest Raquel Borras
Raquel is the Founder of RAQVISION powered by XXO Connect, THE youth 17 and under safe social network for our future Creators, Innovators, Disruptors, Changemakers, and Educators to project their voice and protect their reality.
She started her own YouTube Channel called 'Raq the Boat' where she has candid conversations with kids of all ages! The goal is to empower these kids and have them walk away feeling special, worthy, seen, and most importantly...........heard!
She is also Chief Excitement Officer of True To You Branding. She is passionate about helping you bring to life a personal brand that is “true to you”! Her expertise in social media and branding started with LinkedIn, where she studied other social media moguls and influencers. Because of her love for people and talent for audience engagement, her social media presence continues to increase very quickly. She believes that bringing valuable content, authenticity and vulnerability to your social media is the key to gaining a strong following and presence.
Learn more about Raquel and follow her on LinkedIn!
Hispanic & Latino homebuyers will account for 70% of homeownership growth in the next 20 years, according to The Urban Institute. So, how can the mortgage industry help support them and their dreams of homeownership, while also easing the path to homeownership for other diverse communities?
This Hispanic Heritage Month (September 15 - October 15) we are celebrating the contributions and influence of Hispanic Americans to the history, culture, and achievements of the US. To help us recognize this influential community nationwide, in this episode of Talk Data to Me, we are joined by Marisol Pintado, Certified Credit’s Client Success Manager of Puerto Rico, and Dalila Ramos, Founder of Love and Tacos Media and host of Taco Tuesday on LinkedIn.
During our conversation, we will talk about their personal experiences as Latina women, as well as discuss the importance of embracing diversity, offering education and resources to underserved communities, and the ways lenders are bringing positive change to the homeownership process for Hispanic & Latino homebuyers.
About Our Guests Dalila Ramos - Founder of Taco Tuesday Talks + Career Matchmaker Passionate about Jesus, tacos, and her boys (in that order too).
Dalila, best known for her Taco Tuesday's Talks w/Dalila series, has been in the mortgage industry for over 21yrs. Ramos specializes in building relationships, helps build brand awareness, and attracts talent through her deep mortgage industry network. A Chicago native who is bilingual, Dalila is passionate about homeownership within women, single mothers, and the minority community. Along with introducing college students and future generations to the mortgage industry.
Learn more about Certified Credit's commitment to diversity and inclusion.
In a new era of loan manufacturing, workflow efficiencies and automation is the key to driving a better bottom line, identifying opportunities, and scaling your business with ease.
In this episode of Talk Data to Me with Samantha Markwood, VP Client Success, and Jeff Woltemath, Strategic Account Executive, we will focus on the essential steps in your mortgage origination process, such as Credit Reporting, Lead Generation, Undisclosed Debt Monitoring (UDM), and Verification of Employment (VOE). During our discussion, we will outline ways you can optimize your workflow with powerful analytics, advanced borrower insights, and data, as well as discuss the importance of evaluating your strategy for cost savings, consistency, and error reduction.
Learn more about solutions that help improve workflow efficiencies and automate key components of your loan manufacturing operations:
Cascade Automated Suite With data-driven solutions that simplify your process from lead generation to closing, the Cascade product suite infuses your lending life cycle with powerful analytics, advanced borrower insights, and the data you need to make more informed lending decisions. Learn More >
Connect with Jeff & Sam at TMC Chi-Town - September 25-27, 2022 These days, many mortgage discussions revolve around technological innovations. Data, digitization, and automation undoubtedly enhance the loan origination process. However, relationships are still the foundation of the mortgage industry. That’s why our data nerds don’t just focus on the latest technology, they also focus on you.
Connect with Sam Markwood on LinkedIn
Connect with Jeff Woltemath on LinkedIn
What’s one of the hottest topics during a purchase market? Trigger leads — what are they? Why are they allowed? Do they benefit borrowers? How about lenders?
In this episode, we are discussing the marketing product created by the national credit bureaus, Trigger Leads, and how they are impacting today’s lenders and consumers. Join our data nerds, Nicole Mattiello, VP of Marketing & Corporate Communications, and Paul Robinson, Regional Vice President, as they offer insights and tactics to help protect your lending operation and educate your borrowers.
About Trigger Leads from the CDIA While Certified Credit will never share our customer information or offer trigger leads, we recognize they are part of the marketing practices for many organizations. According to the Consumer Data Industry Association (CDIA), “Mortgage triggers benefit consumers and lenders. Lenders benefit because where they received a lead based on this product, they are in a position to compete for a potential customer who is truly in the market and ready to seek a loan. Consumers clearly benefit from the nationwide competition which results from mortgage brokers and lenders which are using these products tens of thousands of times per month.” See this “Mortgage Triggers Briefing Paper” for additional details.
Resources For Consumers STOP RECEIVING PREAPPROVED OFFERS Flyer for Consumers
STOP RECEIVING SPAM CALLS Flyer for Consumers
We have all been there, a borrower says they have a 720 credit score, but when you get the report back they have a 680. How can that happen? How do you explain the difference to your borrower?
In this episode of Talk Data to Me, we are joined by Mark Teta, Regional VP at Certified Credit to talk about the differences between credit score models and ways lenders can better educate their borrowers on the impact of the various scoring algorithms.
Episode Resources
Consumer Credit Check
Federal law gives you the right to get a free copy of your credit report every 12 months. Through December 2022, everyone in the U.S. can get a free credit report each week from all three national credit bureaus (Equifax, Experian, and TransUnion) at AnnualCreditReport.com.
Additional resources are available at:
- Credit Karma: https://www.creditkarma.com/free-credit-score
- Experian: https://www.experian.com/lpt/credit-score-tmpl.html
- Transunion: https://www.transunion.com/marketing/credit-wellness-non-brand
- Equifax: https://www.equifax.com/equifax-complete/3-bureau-credit-report/
Identity Theft Help
If you or a loved one are the victim of identity theft or mortgage fraud, here are a few resources you can use to report and recover.
- IdentityTheft.gov Report identity theft and get a recovery plan: https://www.identitytheft.gov/#/
- FTC Identity Theft Advice: https://consumer.ftc.gov/features/identity-theft
Homebuying has always been one of the most complex and important decisions an individual can make. But, with the impacts of the COVID-19 pandemic, lacking financial education, and the challenges of the current housing market, the next generation of homebuyers is finding it more challenging than ever before to navigate the home buying and mortgage lending process.
In this special episode of Talk Data to Me, we are joined by a special guest, Kristin Messerli, VP of Strategy at Experience.com. Our discussion with Kristin will help you understand the largest cohort of homebuyers in millennials (43%), how they differ from previous generations, their shifting customer experience expectations, and the trends they are influencing in the mortgage industry. We will also examine the inherent distrust that is impacting NextGen homebuyers and how you can reach this next generation of homebuyers with trustworthy, authentic, and transparent communication.
Learn more about the next generation of homebuyers with the 2021 NextGen Homebuyer Report led by Kristin Messerli, published and sponsored by National MI, Mortgage Bankers Association, and Cultural Outreach: https://www.kristinmesserli.com/research
Discover solutions to help you generate and retain leads during shifting markets: https://bit.ly/3OaQUgT
About Our Guests
Kristin Messerli Kristin Messerli is a leading strategist on NextGen finance and homeownership. As the VP of Strategy at Experience.com, she works with hundreds of lenders to collect and analyze customer voice to build brand, generate referrals, and improve customer experience. Kristin founded and sold the digital marketing agency, Cultural Outreach, with the mission to promote homeownership in young and diverse markets. Kristin has spoken at hundreds of conferences including the Mortgage Bankers Association, Digital Mortgage, and Harvard Business School. Kristin produced and co-authored the 2020 and 2021 NextGen Homebuyer Report, highlighting key insights from over 3,000 NextGen homebuyers and is a frequent contributor to industry publications, such as Next Mortgage News.
About Experience.com
We believe that experience is everything. Amazing experiences create customers for life, and poor ones destroy brands and businesses. That’s why Experience.com has built the most impactful Experience Management Platform (XMP) available anywhere, with features to drive operational and behavioral change, in real-time, during the moments that matter. XMP delivers impactful business outcomes including increased customer satisfaction, brand loyalty, online reputation, and visibility, as well as improved employee engagement, and compliance - making every experience matter more.
Learn More at Experience.com.
Credit Freezes, Identity Theft, & More. For consumers (borrowers) a credit freeze is one way to protect against identity theft by restricting access to your credit report. For example, let’s say a cybercriminal steals your identity (e.g. social security number or other personal information) to try to apply for a loan in your name. With a credit freeze, the lender/creditor would reject the application because they would be unable to access the credit report.
As a result, credit freezes be a challenge for lenders. In this episode of Talk Data to Me, we are joined by Yvonne Sobieski and Keshaun Baker of Certified Credit’s Client Success team. They will discuss the importance of credit freezes for consumers and how lenders can help their borrowers navigate the loan origination process when a credit freeze is in place.
Looking to unfreeze an affected bureau?
Equifax File Freezes: 800-203-7843
Experian File Freezes: 800-509-8495
TransUnion File Freezes: 888-909-8872
Frozen Bureau Reorder Instructions: https://www.certifiedcredit.com/wp-content/uploads/2022/05/How-to-Reorder-a-Frozen-Credit-Infile.pdf
Mortgage and identity fraud take many forms and are more common than you may think. Learn more about our Fraud & Risk Mitigation Solutions: https://www.certifiedcredit.com/solutions/fraud-mitigation/
Social media is changing the way that consumers act, think, and communicate faster than any other modern medium. Today’s consumers rely on social media for more than just staying in touch with friends and family. They depend on it to provide updates on the latest trends, alerts about breaking news, and insights to the people and businesses that they choose to work with.
For today’s lenders that means keeping up with emerging social media marketing trends and connecting with the homebuyers of today is key to success. But, leveraging new and evolving media also comes with risk.
In this special episode of Talk Data to Me, we celebrate World Social Media Day (June 30th) with ActiveComply. Our discussions with Melissa Thomas and Gabriela Mendicino will help you navigate the challenges of social media marketing, find creative strategies to capture the attention of potential borrowers, and develop a personal and professional brand that sets you apart – all while staying compliant and protecting your brand reputation.
Learn more about solutions to help you generate and retain leads during shifting markets: https://bit.ly/3OaQUgT
Discover ActiveComply social media monitoring and website archival software, built specifically for the financial industry, by the financial industry: https://bit.ly/3HD9D1U
About Our Guests Melissa Thomas
VP / Head of Compliance at ActiveComply, cloud-based software that allows lenders to monitor employee social media for compliance and brand protection. Melissa actively works with lender partners to develop and execute social media policies and procedures to fit their needs. Melissa has acted as a compliance panelist for The Mortgage Collaborative, HousingWire, MGIC, The California Mortgage Bankers Association, and other financial industry groups & publications. Melissa has acted as a compliance data analyst for a top 20 independent mortgage company, where she worked directly with regulators & state examiners, compiled and analyzed fair lending & call report data, and performed extensive legal research.
Gabriela Mendicino
Marketing & Communications Manager of ActiveComply, Gabriela Mendicino, like you, often wonders, "How can we make mortgage marketing more interesting?" and "How do people eat salad gracefully?"
An organic marketing proponent, Gabriela thoroughly believes in the power of building your reputation with your target audience through transparency, humor, and a dash of data-backed decision-making. Prior to her role at ActiveComply, Gabriela served as the head of marketing at The Mortgage Collaborative, where she worked with their team to build a strong digital presence across social media platforms to illuminate their collective accomplishments, resulting in a 700% increase in highly engaged followers in 2 years. Gabriela is certified in Google Ads, Google Analytics, and SEO Fundamentals, and enjoys furthering her marketing education nearly as much as she enjoys hiking with her husband, son, and overly enthusiastic dogs.
About ActiveComply
ActiveComply makes it easy for the financial industry to manage social media compliance of institutions and employees. Their cloud-based solution for mortgage lenders, banks, and credit unions helps you engage with social media safely and meet your compliance and archival requirements. Easily find and monitor loan officer social media from one unified platform.
Learn More at https://bit.ly/3HD9D1U.
Verification of Employment (VOE) is critical to the lending lifecycle. It helps lenders make smart risk decisions and understand their customer’s financial picture. But for many lenders, the current VOE process is cumbersome, time-consuming, and often costly.
Check out the latest "Talk Data to Me" podcast episode with Ron Carlson, SVP of Product Development, to learn how automating key aspects of your loan origination process, such as VOE, can offer many benefits and simplify your operations.
Learn more about Cascade VOE at https://www.certifiedcredit.com/solutions/verifications/verification-of-employment/.
Sometimes what you don’t know can hurt you. Borrowers can and do incur additional debt in the time between application and closing, leaving you vulnerable to fallout or repurchase risk. So, how can lenders protect themselves from being blindsided at closing?
Check out this episode of "Talk Data to Me" with Samantha Markwood to learn how lenders are leveraging technology to actively monitor their borrower's credit and prevent surprises at the closing table.
Learn more about Undisclosed Debt Monitoring at https://www.certifiedcredit.com/solutions/fraud-mitigation/undisclosed-debt-monitoring-report/.
Data drives the decisions that can help make homeownership a reality for your customers. And the best way to get a complete picture of your applicants is with a Tri-Merge Credit Report. In this episode of "Talk Data to Me", our credit expert Mark Teta explains the ins and outs of tri-merge credit reports and alternative data. Listen to discover how you can dive into the details with a comprehensive look at your borrower's credit history for enhanced decision making, reduced risk, and improved profitability.
Learn more at certifiedcredit.com.
The mortgage and credit reporting industries are changing. What used to be considered a commodity, is now anything but! Today, a credit score is about people, families, and lasting memories. To support not only the modern, digital mortgage process but also this emotionally charged buying decision, it takes more than innovative products and technology. It takes a heart and a people-focused approach.
Join Samantha Markwood, VP, Client Success, and Jeff Woltemath, Senior Account Executive, for this week's episode of the "Talk Data to Me Podcast" as they discuss the importance of relationships in the mortgage industry and what "more than just a score" actually means.
In a competitive market, quality leads can be hard to come by. So in this episode of Talk Data to Me, we are tackling the challenges of lead generation and qualification, including:
- How can lenders find quality leads easily and affordably?
- When you have a lead, how can you make sure they are qualified? If they aren't, how can you nurture them?
- What technology and tools are available to simplify lead generation and qualification?
Learn More at CertifiedCredit.com.
For experienced mortgage lenders, the scenario is all too common. But, just before their closing date, the borrower receives an email providing new instructions on how and where to wire the funds for their new home. They dutifully wire the funds, only to discover that the title company never received the wire transfer. What happened, and where did the money go?
Wire transfer fraud begins long before a client’s closing date. Fraudsters, hoping to bank a borrower’s down payment, begin their reconnaissance well in advance. They start by gathering information on the borrower, the lender, the real estate agent, and the title company. They may use phishing attacks to gain access to the email accounts of trusted individuals, allowing them to send legitimate emails to mortgage or real estate clients. These emails may include copies of company logos and actual mortgage documents to make their communications appear legitimate.
After monitoring the lending process from the sidelines, they choose the final days before closing to make their move. Impersonating a trusted team member, they send out new instructions to wire the funds to an account within their control. It can be days before the error is caught, making it virtually impossible to reverse. Borrowers may have to walk away from their dreams without the proper funds, and lenders may be left empty-handed.
Learn More at certifiedcredit.com.
With available housing inventory at historically low levels and mortgage rate increases looming on the horizon, competition for housing is fierce in many markets across the United States. Wanting to buy their dream home before they get priced out of the market, many individuals and families are choosing now to shop for a new home. This seller’s market creates a unique opportunity for lenders to attract borrowers by offering a prequalification that will give their offer an edge over the competition.
Our Certified Credit Experts discuss how mortgage lenders can leverage prequalification as a marketing tool.
Learn more at certifiedcredit.com.