The NOW Gen: Recent Episodes
The NOW Gen
Over the years marketers have been analizing different generations, and recently we have seen a red thread among all of them; SPEED they want things to happen NOW. Each episode we talk about what's happening with brands and see how professionals across different industries cope with this fast changing market and live up to the expectations of The NOW Gen.
In this enlightening episode, we have the pleasure of hosting Sofia Hernandez, the global head of business marketing at TikTok.
Sofia shares invaluable insights from her unconventional career path to her influential role at one of the world's leading social media platforms. Through her perspective, we explore the evolution of marketing in the tech and advertising sectors, emphasizing the importance of diversity and flexibility in team composition for fostering innovation and staying ahead in today's fast-paced market. She dives into the essence of speed in marketing, illustrating how real-time engagement and adaptability can significantly benefit brands. Sofia's experience and strategies offer invaluable lessons for marketers aiming to thrive in the dynamic digital landscape. Join us for this compelling discussion that sheds light on the future of marketing and brand engagement.
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Lauren unveils how Ricoh USA is leading the charge in transforming workplaces with cutting-edge digital services, smart technologies, and a steadfast commitment to sustainability. Known for her visionary leadership and strategic prowess, Lauren shares invaluable insights on creating impactful marketing strategies that resonate in today’s dynamic business ecosystem.
đź”— Stay in touch with TheNowGen!
🎥 YouTube Channel - / thenowgen1342
📸 Instagram - / thenowgenpodcast
đź’» Website - thenowgen.121corp.com/podcast/
đź‘Ą Linkedin - linkedin.com/company/79599229/
Discover the strategies and insights that are setting Diageo apart in creating seamless, integrated shopping journeys across social media, apps, and the web. Ăšrsula shares invaluable lessons on enhancing consumer engagement, leveraging technology to create personalized content, and making data-driven decisions that lead to success. Whether you're a marketer eager to adapt to the shifting paradigms of consumer behavior or a business leader looking to stay ahead of the curve, this episode is packed with actionable intelligence aimed at defining the future of e-commerce and consumer engagement.
đź”— Stay in touch with TheNowGen!
🎥 YouTube Channel - / thenowgen1342
📸 Instagram - / thenowgenpodcast
đź’» Website - thenowgen.121corp.com/podcast/
đź‘Ą Linkedin - linkedin.com/company/79599229/
We started the year at CES 2024 and got to talk to experts from various industries. They all agreed that the NOW generation of consumers is looking for speed. Listen to what they had to say about their experiences and the current technological advancements presented at CES 2024.
speed #CES2024 #AI #Tech
đź”— Stay in touch with TheNowGen!
🎥 YouTube Channel - / thenowgen1342
📸 Instagram - / thenowgenpodcast
đź’» Website - thenowgen.121corp.com/podcast/
đź‘Ą Linkedin - linkedin.com/company/79599229/
The NOW Gen consumer is exposed to thousands of brands and interactions daily. In today's episode, we embark on a journey to unravel the intricacies of this dynamic relationship and delve into some thought-provoking topics shaping the future of brand-consumer interactions with our special guest, Nick Horan, the Global Brand Experience Lead at Reckitt. Enjoy this episode recorded from 121's, our sponsor, studio hub in Guadalajara, Mexico. From Nick Horan's remarkable background and expertise in the field to the exponential increase in brand-consumer engagement, we'll uncover the secrets behind giving customers unforgettable brand experiences. As we dive deep into today's episode, get ready to ignite your passion for branding and consumer engagement!
đź”— Stay in touch with TheNowGen!
🎥 YouTube Channel - / thenowgen1342
📸 Instagram - / thenowgenpodcast
đź’» Website - thenowgen.121corp.com/podcast/
đź‘Ą Linkedin - linkedin.com/company/79599229/
In most of our episodes, we talk about what the NOW gen consumer wants, and many of our guests have shared their strategies to remain relevant for this generation. One of these strategies is personalization. For today’s episode, we have Jonathan Halvorson, the Global SVP of consumer Experience & Digital Commerce at Mondelēz, who shares the importance of personalized communication with your consumer and how innovation looks different for every brand. Tune in to hear more about his experience in the CPG industry and his take on what makes brands stay relevant for the NOW gen consumer.
đź”— Stay in touch with TheNowGen!
🎥 YouTube Channel - / thenowgen1342
📸 Instagram - / thenowgenpodcast
đź’» Website - thenowgen.121corp.com/podcast/
đź‘Ą Linkedin - linkedin.com/company/79599229/
Over the last few years, how consumers interact with brands has changed drastically. We went through a pandemic that skyrocketed e-commerce for most brands, and until now, we are still experiencing growth in digital transformation. In today’s episode, our guest Todd Hassenfelt, eCommerce Director, Growth Strategy & Planning at Colgate-Palmolive, shared his experience with the customer journey and the evolution of brand experiences. Listen to his episode to learn valuable insights about evolution, the consumer journey, and the ultimate balance of innovation and speed.
The NOW Generation has completely transformed how brands interact with their consumers. The demand for instant gratification and a strong desire to connect with the values of the brands they consume have forced marketers to constantly seek better ways to engage with them. In today's episode, we have the pleasure of hosting Viviana Muci, the Global Digital Marketing & e-Commerce Director at Bang Energy. She shares with us her invaluable insights on this fast-paced race of brand engagement and personalized
 e-commerce strategies. Tune in to discover her experiences in the energy drink industry and how she has successfully positioned her brand as relevant to the NOW generation.
In today's world, technology is a big influence on brands. Innovation is vital for brands to remain relevant for the NOW gen consumer. In this episode, we will discuss emerging technology's impact on the retail industry and e-commerce platforms. Brands are constantly looking for ways to improve their customer's experience, and including the newest technologies might seem like the way to go. Our guest Marc Maleh, the SVP of Emerging Technology and Connected Experiences at Valtech Commerce, shares his take on this topic with us. Tune in to listen to what our guest has to say about implementing technology into your brand's strategy to create connected experiences. Â
In this episode, we dive into the video game industry from a different point of view. This industry is now evolving into having more all-in-one characteristics. Video game users are constantly looking for more in their gaming experiences, and that’s where creative thinking needs to come in. Listening to your audience first will always lead you to success. Still, on a regional level and specifically for the Latin American market, a more specific approach is required in order to incorporate consumer needs and market trends. Rafael Tello, the Regional Lead Latam at Activision Blizzard Entertainment, shared his takes on how video games are changing to fit the need for instant gratification from the NOW generation. Listen to this episode to learn more about his experience in this industry.
The NFL brand is widely recognized worldwide, making it one of the most well-known brands. Despite having a long-standing fan base, they consistently strive to innovate in order to engage with the current generation. In this podcast episode, we spoke with Sarah Bishop, the NFL Vice President of Brand and Consumer Marketing. She shares insights on establishing emotional connections with their audience, emphasizing the importance of authenticity and humanizing NFL players as crucial elements for their success. Tune in to her episode to discover more about the NFL's activities during the off-season and how they continuously prioritize their fans in all their endeavors.
The NOW Generation’s need for instant gratification is a constant in most industries. The audio entertainment industry is not the exception, and brands must keep up with everything the consumer asks. This is also required with speed. With the bigger scope of options available for audiences to choose their entertainment, brands are moving towards engaging with them meaningfully by catering to their need for more. In today’s episode, we talk with Tatiana Holifield, the Vice President of Digital Content & Audience Engagement from Sirius XM + Pandora. Her role in the audio entertainment industry has allowed her to understand what today’s generation wants, and she shares her insights on consumer engagement and their need for speed.Â
Having a strong social media presence is something that brands in the NOW Gen are looking for. Marketer are looking to create connections with their customers, and social media has become the perfect channel. In today’s episode we will talk about the positive results that come from organic connection with customers, specifically through social media. If you want to learn about a more human approach to this customer engagement get your notepad, because today’s episode is full of incredible insights from a marketing star. Our guest, Suzanne Lindbergh, Global Head Social Brand Strategy, Social Media and Content, and Influencer/Creator Marketing at UBER, shares her best practices and motivates marketers to start now.
In this episode, we will dive into an industry that is everywhere. We are more familiar with it than we think, and it keeps us guessing what comes next. We are discussing innovation, growth, and marketing in the technology industry. To talk about what is happening in this industry, we have Don McGuire, the Chief Marketing Officer for Qualcomm. With his knowledge of tech marketing, moving from B2B to B2C marketing efforts, and putting the consumer at the center of everything, this episode is incredibly relevant to any branding or marketing professional. So listen along to hear from an expert in an industry that is continuously making our lives better.
The video game industry has become one of the most popular forms of entertainment among the NOW Generation. This industry has grown in more ways than one, from advanced technological innovation to increasing customer engagement. Podcast guest Aaron Kaufman, Social Media Director from 2K Core Games & Corporate Channels, discusses creating connections between the consumer and the brand, engaging through the community of the video game industry. His insights and experience in this industry help us understand that their strategies go beyond just a game plan. He has been a fundamental part of developing popular video games and firmly believes that fan gratification is vital to success.Â
Speed can be experienced daily. As a result, mobility is a vital part of our daily routines. Brands like Lyft, from the micro-mobility industry, are working hard to provide the world’s best transportation means. Episode guest Chris Vetrano, Head of Partner & Customer Engagement Bikes Scooters & Transit at Lyft, talks to our host about customer experience and engagement in the micro-mobility industry. From his vast experience in different sectors to creating a CX that allows users to plan, enjoy, and move freely and with speed to where they need to be. Lyft’s CX in this fast-paced industry is all about learning from the consumer’s needs, and Chris’s human approach makes the difference.
In today’s age, digital platforms are one of the most used ways to consume video. This trend has pushed brand marketing to move toward becoming entertainment channels for their consumers. In this episode, the VP of Global Creative from Fresh, Char Alfonzo, talks to us about his take on digital platforms, marketing campaigns, sustainability, and customer-centric branding. His experience in the beauty industry and creative digital marketing allows him to see the consumer’s needs and figure out the best way to approach them with impactful storytelling. He also tells us about his work at Fresh and how the luxury of self-care can be a sustainable indulgence.
Brands are constantly working to be relevant for their ideal customers. Older and younger brands are trying to be on trend for the NOW generation. In this episode, guest Alicia Enciso, CMO at Nestlé USA, gives us her takes on what makes a brand remain relevant while bringing new ideas to the table. Her experience has made her one of Brand Innovator’s Top 100 Women, among other recognitions. Listen to her episode to learn more about Nestlé’s innovation.
Sweets are part of everyone’s life. We love candy. The confectionery industry in the U.S. has managed to stay relevant even after major global events like the pandemic. In this episode, we have Guillaume Simon, Chief Growth Officer at Ferrara Candy Company, a Ferrero-affiliated company. We talked to him about all things candy. His expertise and insights about innovation and strategies are spot on. Don’t miss out on this episode to learn more about what is coming for the confectionery industry, from innovation all the way to e-commerce.Â
Are you a sports fan? If so, this is the episode for you. If you are not an NFL fan, you’ll probably be one after you listen to this episode. Our guest is Marissa Solis, SVP of Global Brand and Consumer Marketing for the NFL. Marissa’s inspiring background and experience are a testament to her success. Listen along to learn more about her takes on marketing, consumer engagement, brand evolution, and cultural representation. We don’t want to spoil it, so give it a listen, it will for sure be a “touchdown” episode.Â
The Hispanic community is continuously growing in all areas, including marketing. Passion, family, flavor, and joy are common qualifications of the Latino community. Our guest Stacie de Armas, Senior Vice President of the DEI and initiatives at Nielsen, and Latina herself, talked to our guest Francisco Serrano about her extensive experience with multicultural media planning, public affairs and diverse cost consumer insights, and research about Hispanic culture and communities. Also advising brands to increase and improve their marketing approach to this bracket of society. Listen to find insights and outsides from a passionate member of the Latino community with an exciting life story. It was a complete pleasure to have Stacie in our podcast, her contagious personality and knowledge will enchant you.
In this episode, our guest Natalia Formosa, Senior Brand Manager, Global Mass Fragrances at Coty, spoke with our host, Francisco Serrano, about where is the beauty of creating a strong brand in this momentary present.Â
In this episode, our host Francisco Serrano talked to Gabriel Schmitt. They spoke about creativity, value proposition, and the importance of relationships in the marketing industry.
In this episode, our host Francisco Serrano talked to Alexandre Ronsin. They discussed globalization, culture adaptation, and brand identity. Listen to hear their valuable insights.
In this episode Jenny Oh, GM of PepsiCo Labs, tells us about how Pepsi is partnering with dynamic and innovative tech startups to launch one of the world's best known CPGs into the future.
In this episode Janet Oak Chief Branding Officer for Eastside Distilling tells us about how the NOW Gen is changing the market for spirits and how disruptive craft distilleries are revolutionizing the way we drink by offering constantly evolving personalized experiences.
In this episode, we talk with Rahul Chowdhury, Chief Marketing&Digital Officer at Qunol about rapid changes in digital marketing, and tips for team building in The NOW Gen.
In this episode we talk to Eduardo Vivas, who currently leads Global Innovation Portfolio Strategy at the Hershey Company, about speed and the importance of creating unique brand experiences for the NOW Gen.
In this episode, we talk with Francisco Tejeda, VP of Digital Business at Intermex, Wire Transfer, about using the digitalization of business as a powerful growth engine by connecting with people and making the process efficient and fast for the NOW gen.
In this episode we talk with Grace Guerra, Brand Manager at Implus about the importance of having knowledge in multiple areas of the business in order to create a succesfull strategy for any brand.
In this episode we talk with Morgan Jennings, Digital Marketing Strategist at Audi of America about how marketing and consumer experience change from CPGS to Premium/Luxury brands.
In this episode we talk with Rich Radice, CFO of Moven and Founder of Treehouse Consulting about the digitalization of banks, and how to create a succesfully financial business in The NOW Gen.
In this episode we tallk with Jos Harrison, Global Head of Brand Experience and Design at Reckitt about how brands manage to connect with people on The NOW Gen and create a meaningful purpose and connection between them.