DataChat Live!: Recent Episodes
ObservePoint
A new series for discussing all things data. Join digital marketing and analytics leaders for regular live discussions around data problem-solving, industry news, strategy, governance, technology, regulations, and more.
October 21, 2021:
- Opinions on Facebooks recent woes and what it means for marketeers across the world
- Google's next step for Google Analytics 4
- Some exciting announcements for ObservePoint
- And more!
Jason Thompson is an experienced digital analyst & entrepreneur whose primary focus is helping organizations think differently about the delivery of information, insight, and recommendations. He previously served as the Vice President of Strategy & Experience at Keystone Solutions. Before joining Keystone, Jason was a Sr. Consultant at Numeric Analytics and prior to that was Manager of Web Analytics at Spark Networks, where he crafted a world-class analytics practice. Recently, Jason co-founded 33 Sticks, an analytics boutique, advising Fortune 500 companies and partnering with unique, early-stage startups. His personal passions include a love for cooking, a talent for playing bass guitar & piano, and a unique interpretation on life through the art of photography.
References:
Google Blog - GA4
Forbes - Apple vs. Facebook
Facebook - Rebrand
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September 29th, 2021:
- Updates on Brazil's General Personal Data Protection Law, LGPD
- Thoughts on the UK walking away from GDPR...
- Processes and tools for addressing data protection
- And more!
Ingrid Silva Pino is a Data Specialist who gave up on being a lawyer to advocate for better Data Visualization, since a pie chart stole her lunch money. She eventually reconciled her Law background and nine years of experience working with data, assumed the role of Data Protection Manager at Dentsu International in the Netherlands, where she helps the company with GDPR compliance.
References:
Privacy survey - Digital Analytics & Governance Report
LGPD & GDPR - What is the LGPD? Brazil’s version of the GDPR
Threefold Perspective - The future of data protection: a threefold perspective on GDPR
Guardian Article - UK to overhaul privacy rules in post-Brexit departure from GDPR
The First Public Civil Action - LGPD: Judicial Decision with a Retroactive Enforcement of the Law
LinkedIn - Ingrid Silva Pino
LinkedIn - Mike Fong
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September 2nd 2021: Transitioning from older platforms to the new Google Analytics 4 and why you should consider it, how the pandemic has changed online behavior and digital experience, how top retailers implement Adobe Analytics, and more!
Krista Seiden is the principal digital analytics consultant with KS Digital, an analytics consultancy she founded in 2019, helping businesses make the most of their investments in digital marketing and analytics. Previously, Krista was VP, Product Marketing & Growth at Quantcast. Prior to that, she was at Google for nearly 7 years, where she led Product Management efforts across the Google Marketing Platform and served as the external evangelist for the Google Analytics suite of products. Krista is a keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics.KS Digital Academy - Learn GA4! Get $100 off any GA4 course with code: GA4100
KS Digital Youtube channel - Quick Tips for GA4
Kristen's Blog - loads of GA4 content
GA3 vs GA4 side by side Comparison Guide
Follow Krista on Twitter
How 5 Top Retailers Implement Adobe AnalyticsTo subscribe to future podcasts, click here!
July 28 2021: The pros and cons of going server-side, privacy regulation updates and what they mean, the state of third-party cookies, and more!
It's something that we in our technology are focused on helping our customers look at, how much exposure do I have to privacy concerns? It's one of the reasons why people are considering server-side is to have more control and security over what data is transferred in what ways. So it's going to be a pervasive topic throughout the market, and we just need to all make sure we understand where our businesses lie on that landscape.
References:
Tealium - Chrome’s Delay in Killing Cookies Creates More Harm Than Good
ObservePoint, DPMG, Similarweb - Counting Cookies: The Reliance, the Risk, and the Remedy
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June 10 2021: Join the conversation with Jeremy Moran of Quadratic about building robust identities with CDPs, the new Adobe SDK, and more!
We have a lot of clients across a lot of different industries. The problems that we always run into come to light downstream. I think about data flow from upstream to downstream, and the data we're collecting impacts the decisions that are being made. And more often than not the calls we get are, "We're looking at our internal reporting systems, our sales, and our leads. It's just not even remotely close to what we're capturing in web analytics." We have to have a conversation sometimes to say, "Hey, those two are never going to be 1:1, that's just not how the technology works." But sometimes it really is a significant gap that we need to look into. But, it always comes to light when it's a little too late. And that's why when we talk about pain points, we try to focus upstream.
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