Marketing Moment: Recent Episodes

Connar O'Keeffe

The Marketing Moment. Daily thoughts and comments from Connar O’Keeffe, a Chartered Marketer and Marketing Manager at one of the UK’s leading housing groups.

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In this episode of the podcast I talk about my expectations for marketing in 2022.

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Not all marketers work with budgets in the millions and some don’t even reach six figures. 

In this episode I discuss what you can do to maximise your marketing when you’ve got a small budget. 

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Getting trolled as a digital marketer is probably one of the most soul crushing things. All that time crafting a message for a group of people to take it in another direction can make you want to give up. Here’s what I learnt about being trolled on TikTok.

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Whether you want to think of it as career development, learning or a bit of training; increasing your knowledge as a marketer is of the utmost importance.

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On this episode of the podcast we’re looking at some of the key findings from The Culture Next trend reports by Spotify. Link here: https://ads.spotify.com/en-US/culture-next/

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So whether you’re setting marketing objectives or team objectives how can we ensure our objectives are realistic and achievable.

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In this episode I talk about the benefits of using live video as part of your marketing mix.

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There are thousands of things that annoy marketers every single day. These are my top two pet peeves that I’m going to put into marketing Room 101. A big shout out to the Comms Heroes podcast who gave me the idea for this.

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This might be a controversial topic. I think all digital marketers should be doing this. I think you should give yourself time each week to truly get the most out of it.

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So we’re talking about whether or not Facebook is still worth spending your market budget on. Is it even in your marketing mix? I go through some key points before making my decision…..

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If you've ever said the words 'I've never been on tiktok', 'Our customers don't use Tiktok', 'we're not going to do dance videos' this podcast is for you.

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Thanks for coming back to episode 2. In the episode I talk about the five attributes I think a modern marketer needs.

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Welcome to the first Marketing Moment Podcast 🎉🥳