Simple Sense for Small Business: Recent Episodes
Linda Rey & Trevor - Small Business Cheerleaders
We banter about mistakes we've made (and seen) so you can know NOW how to NOT make the same mistakes we've made! You're welcome! We're small business owners in love with other ambitious small business owners who want to expand their enterprise and focus on controlling what we can control.
We have a combined 6 decades of experience with owning, managing and running multiple businesses. We've celebrated glorious successes and stumbled over epic failures. Join us as we share insights that will cause you to pause, ponder and be productive and profitable!
Thank you for joining us on the Simple Sense for Small Business podcast.
In this week’s Glitch Digest, we touch on two tax issues and how when it’s your business, it’s your problem, but everything’s negotiable, even taxes.
We talk about how even generating ideas includes strategizing and managing tactics.
We suggest ideas to ensure that your employees feel a sense of pride about their work. This is key since how they feel affects their job in your business.
That’s just 4, there are 3 more.
But before we start to sweat it out, the summer season has started here in the Northeast of North America and one thing that can be an enjoyable pastime is having a picnic, and on June 18th, we celebrated International Picnic Day.
This is a perfect reminder that running a business is like organizing the perfect picnic.
At Biz Glitch 366, we cover 21 essential categories—from Accounting and Marketing to Customer Service and Technology. Just like a picnic needs the right mix of food, drinks, and activities, your business needs a balance of strategies to thrive.
Join us for daily tips and insights to make your business operations as enjoyable and effective as a well-planned picnic.
And remember, just like ants can ruin a picnic, small glitches can disrupt your business. Don’t let that happen!
Blanket your business with BizGlitch366.com today and keep it running as smoothly as a sunny picnic day.
Now on to Glitches 166 - 172 for Week of June 14th - June 20th. Enjoy!
Week of June 7th - June 13th
Glitch 159 - 165
Salutations from Simple Sense for Small Business podcast, where we discuss mistakes we made and lived through to tell the tale so you can swiftly sidestep our missteps.
In this week’s Glitch Digest, we discuss why people avoid conflict despite the fact that communication is a top skill when owning and running a business.
We talk about why and how protecting the asset that works for you 24/7 is a must and how a simple digital signature creates confusion and unnecessary complications.
That’s just 3. There are 4 more.
But before we get into it, what is Biz Glitch 366?
Glad you asked!
Did you know that June 13th is National Sewing Machine Day? Thread the needle and unspool your potential with Biz Glitch 366.
We’re not just patching holes—we’re crafting masterpieces, ensuring the fabric of your business is robust and resilient.
Biz Glitch 366 helps to mend your business mishaps by stitching together 366 Glitches aka mistakes just like a master tailor ensures every seam is seamless.
Visit BizGlitch366.com and join us as we tailor strategies to avoid common pitfalls to enhance your business fabric.
Let’s not leave you hanging by a thread. Let’s weave through this week’s lineup—Glitches 159 through 165—from June 6th to June 13th.
When you’re cut from the right cloth, you’re destined to suit up for success!
Welcome to the Simple Sense for Small Business podcast, where we discuss the mistakes didn’t break us but rather built our businesses better than we imagined after overcoming our missteps.
In this week’s Glitch Digest we talk about how it takes guts to institute this tactic into practice. We talk to the cyber guy about how hackers don’t discriminate on the size of the business. We introduce a Glitch that didn’t make the roster in 2022 and 4 more you’ll want to glitch out about.
But before we get into all that glitchy-ness.
Ever wish you could soar above daily challenges and see the bigger picture? Thanks to June 5th being Hot Air Balloon Day, Biz Glitch 366 can be your guide to rise above.
Every mistake holds a lesson waiting to be discovered. With Biz Glitch 366, you gain the unique advantage of learning from 366 documented business missteps, ensuring you gain clarity and foresight without the turbulence.
Join us as we ascend to new heights, transforming potential pitfalls into stepping stones for success.
Don’t just navigate your business journey—elevate it with Biz Glitch 366. Visit us at BizGlitch366.com and take flight with your newfound freedom. Biz Glitch 366, because the best view comes after the hardest climb.
Week of May 24th - May 30th
Glitch 145-151
Welcome to the Simple Sense for Small Business podcast, where we discuss mistakes we’ve made, we’ve seen, we’ve overcome so you can avoid where we’ve faltered!!
In this week’s Glitch Digest we talk about how our brains can be hijacked when making decisions, how checklists aren’t just for pilots and tracking ROI transcends throughout different activities in our businesses.
Those are just 3, there are 4 more.
Did you know May 27th is National “Nothing to Fear Day”?
Inspired by Franklin D. Roosevelt’s famous words, “the only thing we have to fear is fear itself,” reminds us that too often, our only obstacle is our fear.
When you invest in Biz Glitch 366, your future is fearless.
In business, the fear of making mistakes can paralyze even the most seasoned entrepreneurs.
But what if you could see mistakes before they happen?
Biz Glitch 366 offers just that—a chance to learn from 366 business blunders before they happen.
Don’t let fear dictate your business strategy. Embrace knowledge, embrace foresight, and remember, with 366 mistakes at your fingertips, there’s truly nothing to fear.
Visit AuroraConsulting.biz to become a Glitch Guru today.
Now on to this week’s Glitches #145-151 for May 24th through May 30th.
Enjoy!
Welcome to the Simple Sense for Small Business podcast, where we discuss mistakes we’ve made, seen, fixed, and lived to tell the tale.
In this week’s Glitch digest, we finish a 3 part decision-making strategy series with two Glitches highlighting drama-free decisions and how intuition could lend to managing risk with a little more resilience.
We share how uncovering pain points to understand clients and prospects better could assist in other areas of marketing our business.
We discuss how exuding pride in our business will make us happier and build the bottom line.
Those are just 4, there are 3 more.
As we dive into this week's insights on Glitch Digest, let's first highlight Biz Glitch 366.
Did you know that May 20th marks National Be a Millionaire Day?
While many aspire to this financial milestone, true wealth extends beyond mere monetary gains.
Richness can also manifest through abundant knowledge, experience, and freedom.
Understanding potential business pitfalls in advance not only conserves your time and energy but also enriches your professional journey—offering a different kind of wealth.
With Biz Glitch 366, you invest in learning from 366 business mistakes—those we've encountered, made, and overcome.
Let's transform how you view and achieve wealth through the power of informed decision-making.
Start your path to becoming a millionaire in wisdom and insights today.
Visit AuroraConsulting.biz to learn how to become a Glitch Guru and receive the Glitch of the Day.
Now on to Glitches 138-144 for May 17th - May 23rd.
Enjoy.
Welcome to the Simple Sense for Small Business podcast where talk about mistakes we’ve made, seen, fixed and lived to tell the tale.
In this week’s Glitch digest, we talk about the easiest way to develop your pricing strategies.
We moan a bit about how being an owner of a business doesn’t mean you’re a boss and just because you’re bossy doesn’t make you a good boss or a great leader.
We chat about being discerning with giving away free stuff and then develop a strategy to manage tire kickers and time wasters.
Those are just 4, there are 3 more.
Before we launch into it, I know you’re dying to know more about Biz Glitch 366.
Did you know that May is National Wildflower Month?
Wildflowers thrive in diverse conditions just like the many challenges business owners face every day.
In the world of business, mistakes are as varied as wildflowers—each unique, and each with its own solution.
This is where Biz Glitch 366 steps in.
Just as wildflowers stand tall through the heat, Biz Glitch 366 equips you to overcome business obstacles with ease and grace.
Mistakes might not be pretty, but the solutions? They're spectacular.
Join us and transform every Glitch into a glory.
Visit AuroraConsulting.biz to learn how you can become a Glitch Guru and receive the Glitch of the Day.
Now on to Glitches 131-137 for the Week of May 10th - May 16th. Enjoy.
Welcome to the Simple Sense for Small Business podcast where talk about mistakes we’ve made, seen, fixed and lived to tell the tale.
In this week’s Glitch digest, we share one of the most misinformed topics among business owners and how they’re sometimes scammed when trying to overcome this epic Glitch.
I flew solo for two Glitches due to Trevor having a “Spring Fever” you can’t see my air quotes. But, I chat about how sometimes we can get distracted by the latest trends in technology but what about your team and their talent? In other words do you focus on equipment over employees.
And I venture into one of my favorite topics: Acquisition vs. Retention when it comes to new business development strategies because of the inherent attrition stats we must face each year. That’s just 3. There are 4 more.
Before we launch into this week’s digest, let’s talk about Biz Glitch 366 and how it could relate to May being MENTAL HEALTH AWARENESS MONTH.
Running a business isn't just about balance sheets and brand strategies—it's an emotional rollercoaster, with highs that take your breath away and lows that test your spirit.
It's thrilling yet taxing, and our mental health is the anchor that keeps us resilient, curious, and robust in the face of adversity.
By spotlighting common pitfalls and the strategies to sidestep them, we help you reduce the mental load. This proactive approach doesn't just safeguard your business—it protects your peace of mind, minimizing the stress that can lead to burnout and keep you from your full potential.
So tune in, take notes, and transform your tests into triumphs.
Remember, it's not just about surviving the business world—it's about thriving within it, mentally and emotionally equipped for whatever comes your way.
Visit AuroraConsulting.biz to get access to all 366 Glitches, full version videos and supporting resources to make it easier to ease into when Glitches happen.
Now on to Glitches 124-130 for the Week of May 3rd - May 9th.
There's so much credit Score misinformation out there and it's soul-crushing to see business owners taken advantage of by scams such as "credit repair." TIMESTAMPS:0:00 Credit Score vs Credit History1:24 Resources Available (FREE for Glitch Gurus)2:48 Stop paying for credit repair3:40 the actual Glitch #1253:50 Business credit profile vs. personal credit score4:55 Multiple owners of a business5:45 How does rebuilding affect credit history6:45 Dealing with credit issues negatively impacting credit8:00 How to manage if you can't settle on chargeoffs10:40 Blooper ReelHere are some resources for you: 1. Rebuild Your Credit E-Book: https://auroraconsulting.biz/beacon-guide-series/2. How to Write a Credit Explanation Letter:https://auroraconsulting.biz/beacon-guide-series/3. Obsessed with Credit Bundle: Combines 1 & 2 abovehttps://auroraconsulting.biz/beacon-guide-series/💥 GET ALL 366 Glitches for $97 and get the E-book for FREE. Plus so many other downloads that are FREE when you're a Glitch Guru. Find out more about the project and receive long-form videos and supporting resources: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#creditscoreinquiries #creditscorefullyexplained #creditscore101 #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Week of April 26th - May 2nd
Glitch 117-123
Welcome to the Simple Sense for Small Business podcast, where we’re celebrating World Laughter Day this May.
Who doesn’t love to laugh especially when you can laugh in the face of mistakes because you knew ahead of time they were possible?
In this week’s podcast, we discuss how rushing through tasks won’t get you to the finish line faster. Rushing merely churns the mayhem.
We discuss how feeling overwhelmed with money may be a clue that you’re not looking in all the right places about how to manage it all better!
We bantered about how even though we felt we were doing all the right things, we still got hit with this Glitch and LOST THE FIGHT!
Those are just 3, there are 4 more.
But before we get into all this juiciness, let’s update you on what is Biz Glitch 366. May brings a lot of different quirky holidays but one of them competes with Cinco de Mayo.
That’s right. May 5th is World Laughter Day. Just like laughter brings joy, Biz Glitch 366 brings peace of mind to your business journey.
Ever laughed off a mistake? Imagine if you could foresee it first. That's what we do!
With Biz Glitch 366, you get daily insights into potential business mishaps before they happen. It's like celebrating World Laughter Day every day but with the bonus of being prepared.
Don’t just react to business blunders—anticipate them with a chuckle!
Visit AuroraConsulting.biztoday and become a Glitch Guru.
Turn those business oops into opportunities. Laugh more, worry less.
List of Glitches:
Do you think if you do something faster, it'll get done faster?
Are you feeling overwhelmed in the money department?
Are all your document templates designed equally?
Are you prepared for the possibility of disability?
How are your sick days structured?
Are you prepared for chargebacks?
Did you create an Estate Plan?
Week of April 19th - April 25th
Glitch 110-116
Welcome to the Simple Sense for Small Business podcast, your small business cheerleader where there aren’t enough pompoms to cheer your awesomeness for listening to this week’s Glitch Digest.
In this week’s podcast, we share a real legal issue that could’ve been avoided and how you may experience gaslighting.
Are you doing too much and not enough that make the business money? In other words, are you addicted to wasting time?
We chat about how vague communication will lead to more Glitches if you don’t baton down that hatch.
Those are just 3, there are 4 more.
But before we unleash all of this magnificence, you’re probably wondering why investing $97 for all 366 glitches is not a mistake.
This week’s metaphor to share what the glitches are about surrounds how April 25th is National Telephone Day.
In the constant ringing world of small business, each day brings a series of phone calls that can represent a challenge or an opportunity. It’s relentlessly unpredictable. But what if each call could make you better prepared, and more resilient?
Introducing Biz Glitch 366. For just $97, imagine a daily call that delivers not just a problem, but a solution. Reminders of the little things that can make or break your success. Each message is crafted to help you manage, adapt, and thrive.
With Biz Glitch 366, you’re not just answering calls; you're anticipating them. Each email is a nudge, a whisper of advice, on how to sidestep pitfalls and grasp opportunities that others might miss.
Don’t let the daily grind wear you down. Turn each ring into a moment of learning, a chance to grow.
Dial into success and visit AuroraConsulting.biz to become a Glitch Guru. Because the best business owners don't just answer the call—they anticipate it.
Now onto this week’s glitches #110-#116 for April 19th through the 25th.
Welcome to the Simple Sense for Small Business podcast, your small business ally where we dive into real-life business blunders. Join us as we unpack the lessons learned from our missteps, helping you navigate the labyrinth of business mistakes more wisely and proactively.
In this week’s podcast, we chat about tax incentives for special hiring practices while saying THANK YOU for what you’ve done for our country, how to give your employees a little extra TLC when they need it, how a strategy is merely a road map to drive more business to the bottom line, and that’s just 3 of the glitches, there are 4 more.
But before we get into it all, maybe you’re thinking why invest $97 for all 366 glitches?
Did you know that April is Stress Awareness Month? Yup, but don’t stress!! That’s why we created BIZ GLITCH 366.
Take a moment to consider the stress points in your business. Biz Glitch 366 is a proactive solution every small business owner needs.
Why wait to learn from mistakes when you can avoid them?
Biz Glitch 366 provides insights into the common pitfalls that businesses face, helping you not just to minimize mistakes but to also maximize momentum.
Don’t let stress dictate your success. Visit auroraconsulting.biz today and start turning what could go wrong into what will go right.
Remember, when you're prepared, stress doesn't stand a chance.
Stop glitching and start growing.
❓How often do you blog?
❓Do you trust your delegation skills?
❓How many interruptions does it take before you tackle this one task that will improve your delegation skills?
❓Does your business have a consistent, scheduled password protection protocol?
❓Do you know how many referrals you get per week, month, quarter, or year?
❓How often do you consult with your Certified Public Accountant?*
❓Do you have a retirement plan for yourself?
💥 Find out more about the project and receive long-form videos and supporting resources: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/all
Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined.
We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website Management
WHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter.
Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!
https://auroraconsulting.biz/lets-meet/
retirementplansforsmallbusiness #blogging forbusiness #procrastination #CPAvsAccountant #Solopreneurs #solopreneurretirementplans #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Glitch #89: Let's celebrate Mom & Pop Shop Business Owner's Day!
Glitch #90: ❓When will you make the time to peek under the hood of your business for the first quarter?
Glitch #91: Today's Glitch is a TRIFECTA of Glitches. That's right, The Glitch, Goal, and Actionable Item is just ONE SIMPLE THING. Or is it maybe the hardest thing to do?
Glitch #92: ❓When was the last time you planned something fun with your team? April 1st is International Fun at Work Day. (Unless it falls on a weekend, then it’s the first Thursday in April).
Glitch #93: ❓When was the last time you prepared a survey to get feedback from customers?
Glitch #94: ❓Have you ever wondered what the experience is like when you call your competition and how they manage incoming leads?
Glitch #95: ❓How often do you test your website links?
💥 REFER AN ASSOCIATE to the project for them to receive long-form videos and supporting resources for their small business: https://auroraconsulting.biz/lets-glitch/ 👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/all
Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES.
We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website Management
WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter.
Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!
https://auroraconsulting.biz/lets-meet/
smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
❓Is your tone of voice rather abrasive when adversity strikes?
❓When was the last time you evaluated your marketplace?
❓Do you know your website's health score?
❓What technology have you been putting off or avoiding that could streamline various processes within your business?
❓When was the last time you reviewed your monthly budget? How does cash flow look for the business?
❓Are you a products-driven business or a service-driven business? Are you complimenting your profit centers with both?
❓Do you implement trackable, measurable goals for your employees to attain?
💥 REFER AN ASSOCIATE to the project for them to receive long-form videos and supporting resources for their small business: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/all
Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website Management
WHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter.
Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!
https://auroraconsulting.biz/lets-meet/
smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Glitch #75: ❓When was the last time you reviewed your tax return to understand it?
Glitch #76: ❓How confident do you feel about selling your products and/or services?
Glitch #77: ❓Do you base decisions on metrics or do you trust your gut and forge forward aimlessly?
Glitch #78: ❓Do you buy branded merchandise for your business?
Glitch #79: ❓Are you convinced you have your finger on the pulse of the latest and greatest for your industry or marketplace?
Glitch #80: ❓Is your phone greeting "meh?" Is answering the phone a chore or an interruption?
Glitch #81: ❓What boundaries are you exercising when agreeing to work with a prospect?
💥 Find out more about the project and receive long-form videos and supporting resources: https://auroraconsulting.biz/lets-glitch/
👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/all
Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES.
We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website Management
WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!
https://auroraconsulting.biz/lets-meet/
smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Glitch #68: ❓How realistic are your financial goals? Are you "reaching for the sky" because pundits say to dream big? This could be a tad unrealistic.
Glitch #69: ❓How successful are you with work-life balance?
Glitch #70: ❓How many leads are you talking to per week?
Glitch #71: ❓Have completed a S.W.O.T. Analysis?
Glitch #72: ❓How often do you send an email newsletter? Email newsletters are one of THE MOST efficient ways to advertise your offerings.
Glitch #73: ❓Segueing from Glitch #72 do you review your open rates and click-through rates (CTR) for your email newsletters?
Glitch #74: ❓Do you practice situational awareness?
💥 Find out more about the project and receive long-form videos and supporting resources: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Glitch #61 for March 1st: Employee Appreciation Day is celebrated on the first Friday in March.
Glitch #62 for March 2nd❓How deep do you analyze your metrics to determine best pricing structure for products/services?
Glitch #63 for March 3rd❓Are you saving (or thinking that you're saving) money by managing all tasks in your business?
Glitch #64 for March 4th❓How do you feel about customer service?
Glitch #65 for March 5th❓How do you feel about Marketing?
Glitch #66 for March 6th❓Do you make decisions out of desperation when business is down?
Glitch #67 for March 7th❓Do your employees have a purpose?
💥 Find out more about the project and receive long-form videos and supporting resources: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/
24 ideas for your small business for Leap Year. How will YOU celebrate Leap Year’s 24 extra hours on February 29, 2024? Here are 24 ideas to celebrate having 24 extra hours in 2024.1. LEAP into your day with a 29-minute workout or a 2.9-mile walk, or walk 2900 steps.2. Spend 29 minutes learning something new.3. Watch Brian Tracy's video explaining his book, “Eat that Frog!”https://youtu.be/FKOMTZ7PPLg?si=EQH2cwIp2VhJsj9z4. Take a LEAP of faith and try something new and different.5. Host a “LEAPworking” networking event to meet new connections.6. Spend 29 minutes reading a new book.7. Plan a meal you can make in 29 minutes.8. Take a mini road trip to a place 29 miles away.9. Write 29 things you’re grateful for in a journal.10. Plan a 29% off promotion.11. Bake 29 cupcakes and share them with coworkers, colleagues, and customers.12. Write 29 goals to accomplish before the next Leap Year.13. Volunteer 29 minutes of your time to a local charity.14. Send 29 thank you notes to people who have helped you.15. Create a 29-question survey to send to customers.16. Make 29 cold calls next month as a lead generation strategy.17. Craft a social media post to promote your business and use exactly 29 words.18. Write a letter to your future self to read in the next Leap Year.19. Create a time capsule to be opened on the next Leap Day.20. Create a 29-item bucket list to complete before the next Leap Year.21. Donate $29 (or $290 or $2,900) to a favorite charity.22. Host a 29-minute flash sale if you have a business.23. Take 29 photos throughout the day to document Leap Year.24. Spend 29 minutes in meditation or quiet reflection.🐸 Share YOUR ideas on how to make the most of this extra day! 💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#LeapYear #IdeasforSmallBusiness #february29th #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Remembering when you started your business❓Why did you start your own business? Category: Culture, Business Operations, Business GrowthIndependence from other people's rules?More freedom for healthy work balance?What can you do today to make your work easier?🎯 Goal: Work on replicating yourself so you can do what you love. You make the rules. One of them should be when and how you tend to your business when you need a break.🚧 Actionable item: What things are you doing that could be done by someone else? Research Virtual Assistant options. You'd be surprised how effective it can be to delegate some of the administrative work.💥 Watch/Listen to this video podcast we did on how to NOT OWN A JOB. https://youtu.be/0yrsIThVwaE💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#takeabreak #businessblahs #scaleyourbusiness #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
is complacency a comfort Trap in your small business? Maybe ❓Are you testing your outsourced service providers for efficiency, quality control, and pricing?
Category: Outsourcing
🎯 Goal: Complacency is another comfort trap. Make sure you're not allowing inferior service to slip into your business practice.
🚧 Actionable Item: Review your vendors and schedule a "catch up" call with them to learn what's new in their business.
Review and prepare if you must have a tough conversation on if there is anything they can improve upon for your business needs.
💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/
👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/all
Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined.
We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website Management
WHO WE ARE:
60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter.
Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!
https://auroraconsulting.biz/lets-meet/
outsourcing #outsidehelp #hiringandfiring #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
In today's Glitch, we discuss Reigniting Passion in Business when things get lackluster❓Are you still true to the original principles you had when you started your business? Or, have you improved upon them?Category: Mindset, Business Structure, Training/EducationIt's easy to get bored with something you've done over and over again. This is the exact reason why CHANGE can actually work in our favor during a stale spell.🎯 Goal: Re-discover the passion you had when you started your business. Dig deep into the memories from when you launched your business. Take a brisk stroll down memory lane to get reacquainted with the feelings you had when you started your business.🚧 Actionable Item: Review your offerings to see if there is something that would jazz up how you approach your business so you can create a LEGACY business with legacy memories to keep you excited to learn and grow. 💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Most Business Owners IGNORE This Process with New Customers. But why?❓How do customers and prospects first experience your business when they contact you? Is it clunky, cold, uncaring?Category: Customer Service, Business Operations, Sales If you like shopping, you'll hate this Glitch. There's such a thing as Secret Shoppers. Business owners get to discover how they're handling inbound calls.In sales, one thing that is hated, besides sales itself, is role-playing sales activities. It's terrifying but so incredibly useful to improve sales skills.In the insurance industry, I know an incredible consultant who helps insurance agencies with this type of service so they know how staff is handling incoming calls. This can be some tough love on what important elements need improvement in your business operations.🎯 Goal: Review your inbound procedure. Do you have one? 🚧 Actionable Item: Research consultants in your vertical to see if they have this type of service or ask a few trusted friends to call in and inquire about your products and services to see how they experience the "customer journey".💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#secretshopper #fearoffeedback #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Being Grumpy at Work can lead to worse bad behavior❓Do you yell out of frustration? At yourself? At customers? In your office? At employees?Category: Mindset, CultureYelling is its own form of therapy but not without purpose and not purposely directed at folks related to your business.Running a business can sometimes be a lonely, stressful, overwhelming place.Unchecked, negative feelings can show up at the most inopportune times because we're not being true to ourselves with how certain things are handled.Unfortunately, in our business, when there's adversity, we must look at how we potentially played a part that led up to the explosion.🎯 Goal: Review how information was communicated. We must go inward to review our anger. and how we participated in the communication.Did we not communicate enough to manage expectations?🚧 Actionable Item: When we write down our thoughts about certain incidents, this helps to keep our true feelings at bay while with others and in public.💥 There's proven science behind writing down our thoughts on paper. This recent article explains. (ADDITIONAL SUPPORTING RESOURCES ARE FREE TO GLITCH GURUS) 💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#ANGERatWork #BeingAngry #AngerMisdirected #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
too busy to know how to say "NO"❓Do you find yourself agreeing to do things or go somewhere then feel resentment? The proverbial plate is full and yet we still keep piling on those potatoes!Category: MindsetSometimes, we don't honor our own boundaries because we haven't established our values.We must practice saying "No" especially when that "energy vampire" is in our midst.🎯 Goal: Boundaries are essential for all interactions with clients, employees, vendors, and service-providers. AND, for yourself, too.Boundaries aren't just for nations.🚧 Actionable Item: When someone asks you to do something and you have doubts about the request, pause and respond with "I'll get back to you."Then take inventory of your schedule and determine how this may help or hinder you. 💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#SAYNO #RespectfullyDecline #SayingNO #TooBusy #BusyBusinessOwnersDOTHIS #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
The BEST Way to Know HOW TO GROW Your Business❓What metrics have you determined are best for your business? Is your current system the optimal one to use?
Categories: Business Operations, Business Growth, Sales, Technology
In Glitch #22, we discussed investing in a CRM (database) to track clients, categories, products, services, deals, calls, emails, etc.
We're guilty of not investing a little extra time to unearth some of the features of our CRM to best optimize marketing and sales opportunities.
It happens from time to time with many business owners who don't invest time in the metrics.
Determine what are the best reports to run to know how things are going and incremental points, during the year, to analyze:
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New business development
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Profitability
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Source of new business
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Retention (how often are you losing clients and how does that impact the business' bottom line)
🎯 Goal: Learn how to manage metrics by determining what stats are key for you to know if you're growing (or not).
🚧 Actionable item: Set an hour or two aside to get familiar with how to run reports in your system and determine what key fields in your database will generate clean figures for how each month is progressing with new business development and client retention (keeping clients on the books).
💥 If you haven't invested in a CRM yet or need to switch services, we highly recommend Hubspot. As an affiliate, PLEASE use this link: https://hubspot.sjv.io/c/3893040/1001264/12893
💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/
👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/all
Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined.
We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website Management
WHO WE ARE:
60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter.
Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!
https://auroraconsulting.biz/lets-meet/
runningreports #metrics #trackingmetrics #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Mitigate Surprises with Personnel❓How do you schedule one-on-one employee meetings? Are you merely asking “when are you available?”Or do you create a regular, consistent schedule to have meetings with each team member?Categories: Culture, HRHate surprises? Unless it's a surprise party, there could be bad surprises that pop up in business.Back in Glitch #7, we addressed team meetings.When we don't communicate regularly with the team, something could pop up that we had no idea was lingering.🎯 Goal: Draft a template for one-on-one meetings. This increases communications, manages expectations, provides feedback for us to better support employees.FeedbackGoalsWinsProgressChallengesImprovements in their role🚧 Actionable Item: Set up a monthly "coaching" meeting with each team member/employee so you can review the following for their role.🎉 Make a party out of it so they're excited. This should be a celebration that you're more accessible to them and to mitigate surprises on what's going for them in the business and with their role. 💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
How to Interrupt Negative Thoughts❓Do you let your insecurities run wild in your head? Categories: Mindset This is a "look-in-the-mirror" exercise.What goes on in your mind can manifest physically if we let them go unattended. Insecurities can wreak havoc on our external world with how we portray ourselves in our inner mind and body.🎯 Goal: Let's nip those negative ramblings right now. It's one thing to be vulnerable; it's another thing to let insecurities run roughshod all over us.When we're learning something new, it's easy to doubt ourselves. The learning curve can be a steep and bumpy road.🚧 Actionable Item: Spend time looking in the mirror and observing your thoughts on how you feel about your skills, professionalism, and demeanor.Establish some positive affirmations when looking in the mirror before you leave your home.💥 Examples of affirmations:1. Answers come easily to me when talking with clients.2. I'm confident in my business and excel each day in my knowledge.3. My past fuels my present-day opportunities.Read this article: The 4 Most Common Negative Self-Beliefs That Hold You Back From Entrepreneurial Success 💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#negativethoughts #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
There comes a time you have to ask yourself "why fire Bad clients?"❓Do you fire bad clients? It seems scary, difficult, and counterintuitive, but it's easier than you think.Categories: Business Operations, Customer ServiceYou'll also feel empowered about your business integrity. You'll find better-quality clients once you establish your ideal client and have boundaries around behaviors and expectations.🎯 Goal: Review your current client list to determine if anyone triggers you. Are you wishing you don't have to deal with them anymore or are you instantly distressed thinking about when you must interact with them again?If you're struggling with how they behave and how they treat you and your business, it's time to determine some standards on whom you onboard as clients and how you let go of bad clients.🚧 Actionable item: Create a checklist of standards. These standards could also be a questionnaire every prospect must complete for you to determine if it's someone you want to work with.If you haven't done this already and are considering how to fire a client, now is the time to create "conditions of satisfaction" so you can fire them with no fear and anxiety.Make sure everything is documented so that when you deliver the bad news, you can do so with unabashed confidence.💥 Here's a detailed article on How to Fire a Bad Client (Politely).Free resources are available for Glitch Gurus when you sign up. Including helpful articles workbooks, references, samples, etc. 💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#YoureFired #FiringClients #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
When Customers Object to Your Prices, they may not understand your story, your value, your purpose, passion and mission❓What's your STORY?Categories: Branding, Business structure, MindsetYour story is valuable because customers want to engage with people they truly know, understand, and trust.STORIES share more about the person behind the business. This inherently builds value.Can you present your STORY on a single page?Why did you start your business?What results are you most proud of?What challenges did you overcome to keep your business going?When customers understand your STORY, they appreciate your VALUE.They'll naturally be loyal and perhaps pay higher prices because you've presented that VALUE.🎯 Goal: Crafting your story, as part of your marketing, is more than a resume where mere bullet points outline your role, skills, and experience.Similar to drafting your bio (Glitch #29), this is a more in-depth process and deserves to be revisited as opportunities present themselves when life unfolds.🚧 Actionable Item: Give people context on who you are and how you got to where you are to be able to provide your product/service to the general public. Grab your accountability buddy and vow to draft your story and share it.💥 Here's a short article (FREE RESOURCES for Glitch Gurus) that reinforces how important it is to connect with people before they decide to hire you. 💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Take Time to Stop Wasting Time with Minutia❓When was the last time you analyzed your processes and systems for maximum efficiency?Categories: Business Operations, HR, Technology🎯 Goal: Determine what changes you can make to certain processes and procedures to make them more efficient.Technology is always evolving. How do you keep up with new developments that could positively impact your business?This will save time and reduce redundancies and streamline processes when you need to delegate more.🚧 Actionable Item: Review documented procedures. If you don't have a Procedure Manual, you'll want to consider creating one so that when someone new joins the team, you don't have to reinvent the wheel with how to train or direct them with certain basic systems and processes.💥 Review articles we provide as supporting documentation on how to create a procedure manual (Glitch #6). Consider discussing with an HR Consultant should you have questions about the process. NOTE: A procedure manual is different from an employee manual.*We're not endorsed nor affiliated with the company that authored the suggested article. Consult with an attorney for legal guidance on these types of matters. 💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#improveefficiences #improveproductivities #increaseprofitability #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
What's Your Business Style❓Do you look like (or feel like) you just rolled out of bed when you're conducting yourself in business and with employees and/or clients? Yes, things are way more casual than they were a couple/few decades ago. I'm guilty of working in my PJs when working from home.And sometimes, I wear PJ bottoms when I'm on camera because I like to be comfortable too if I need to muster up from the well of confidence.However, when I'm interfacing with the public for a meeting whether it's a video conference or IRL, I (mostly) take the time to groom and choose an outfit that promotes confidence.Categories: Branding, MindsetThis could expand into a brand exercise. Is there something about your wardrobe that speaks to your brand and that you're consistent in wearing? For example, turtlenecks, hats, scarves, bowties, funny T-shirts?🎯 Goal: Ask yourself if your appearance, attitude, presentation, and work ethic demonstrate respect for your business and are leading an example for employees. If you don't have employees, does your appearance SUPPORT YOUR BRAND?🚧 Actionable Item: Recognize respect for yourself and your business when presenting yourself to others who are involved in your business.How do others perceive you as a business owner and person of authority? 💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#businessbranding #businessstyle #whatsyourstyle #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Do You Demonstrate Economic Empathy for Employees❓Do you analyze the specific economic circumstances of your employees, either as a whole or per person?Category: Human Resources, MindsetNo? You should! Why? This is known as "Failure to show economic empathy for employees.""Economic Precarity" is the risk of losing a job; it could be a real concern for some employees and something that may weigh on their minds.🎯 Goal: Check in with your employees to ensure you're cultivating a positive environment where the lines of communication are clearly established.This will ease any hidden tensions building with your team.🚧 Actionable Item: Schedule one-on-one meetings with team members to check in and see how they're doing. If you're a sole proprietor or even if you have outside independent consultants, who aren't employees, you can check in to make sure everyone is on the same page. 💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#economicempathy #economicprecarity #humanresources101 #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
How to Express Your Love for Employees every year if you want your employees to be successful and your business.❓Do you conduct consistent employee performance reviews?Categories: Human Resources (HR)Whether you do it monthly, quarterly, or annually, a performance review--in person and with written materials--is a positive way both to support your employees through clear communications and to protect your business from unwarranted employee aggravation claims.🎯 Goal: Determine a schedule for performance reviews that don't overwhelm both parties. Sudden, hyper-regular sessions could create dissension causing suspicion that something is going on and that they're at risk of losing their job. (More on that in tomorrow's mistake!)🚧 Actionable Item: If you don't already have performance review protocols in place, there are many examples of templates online to set up goals and track performance. This is critical that performance is documented if ever you have to let someone go and they seek legal remedies.💥 We provide samples to Performance Reviews and Employee Performance Improvement documents when you sign up for our Biz Glitch 366 Membership project.*We're not lawyers. Please consult with a professional who specializes in HR matters. If you have an HR consultant, they would know how to best direct you on how to implement this. 💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#employeeperformancereviews #performancereviews #feedback #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
This Happens Every Month in Business whether you like it or not❓Did you review last month's numbers yet? If lean more toward the creative side, it can be a tedious job if you're not a numbers person.Category: Bookkeeping, AccountingIf you're like many business owners who put off bookkeeping and then, before you know it, you're four months behind, this is the time to figure out a way to keep yourself on track with monthly bookkeeping to know your progress AND PROFIT in your business.🎯 Goal: Schedule a monthly meeting with a bookkeeper. If you don't have a bookkeeper, for whatever reason, schedule an hour away from the phone and any distractions to review how the business did for the month.🚧 Actionable Item: What software do you use? Don't use one? This is the time to make the move. Learning curve be damned.💥 A simple Google search will direct you to any kind of software.We do not sponsor nor have any affiliation with these companies or brands. 💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#LearningCurve #BookkeepinginBusiness #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Why Do Business Owners Hate Sales So Much is a lifelong question when it comes to running a business. ❓When was the last time you asked a client for a referral?1. Does it feel like begging?2. Do you think you'll be bothering them or interrupting them?Category: Marketing, SalesYour customers know people, and they may know someone who needs your products and/or services and didn’t think of the referral process of mentioning that they know you and how you can help them.🎯 Goal: Ask one client per week for a referral. Feeling ambitious? Ask for more.Building a client base is a practice. You can't grow without clients.Most business owners are afraid to ask because they feel like they’re intruding. More often than not, you’ll likely get a positive response or no response. There are very few people who wouldn’t want to help someone they like, know and trust.🚧 Actionable item: Create two scripts:An email template to make it super easy for clients to refer you.A verbal script to ask during the sales cycle to prepare them that you’re going to ask and then when the sale is done to know what you’re going to say with confidence. 💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#salestraining #sales #askingforreferrals #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Making Decisions Under Duress can lead to complicated consequences if only we took a little extra time to think through potential outcomes!Category: Mindset, Business Operations❓Do you sometimes get a feeling but then doubt yourself because you can't put your finger on it?This happens a lot to many folks. Sometimes, we don't listen to our inner voice.Or we sound like we're being negative so we ignore our gut.🎯 Goal: Honor yourself by taking notice when you feel hesitant about a decision.1. Take note of that trigger and do whatever it takes to NOT IGNORE IT.2. Review how much time you can allot before making a decision.3. Journal pros and cons, circumstances, and consequences of potential outcomes.🚧 Actionable Item: Write down the decision and hesitation. Write down your logic and what your intuition is telling you and run it by a trusted, disinterested party who can be objective about the situation and a potential outcome based on the scenario.No decision is a decision AND THAT has consequences TOO.💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#DECISIONS #decisionmaking #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Making Desperate Decisions Under Duress❓Is desperation the motivating factor for how you approach major changes in your business? For example: Hiring new staff or onboarding new clients.Categories: Business Growth, HR, Outsourcing, Sales 🎯 Goal: If you feel pressure to relieve pressure or the need to amp up revenue opportunities, that could be a clue that you may be desperate.This leads to poor decision-making.🚩 We let our guard down with standards and may look the other way when red flags pop up. https://youtu.be/0yrsIThVwaE...or Or OR name an excuse. https://youtu.be/QpCU_ji91S0🚧 Actionable item: Here are a few tips:Develop a set of interview questions for when you're hiring new talent into the business.Create a checklist of things you need from a prospect when you're interviewing each other before a commitment is made.Create templates whether it's interviewing a new employee, contractor, or clientCreate a checklist of things you need from a prospect when you're interviewing each other before a commitment is made.💥 Trello is a great tool because it's like having a digital whiteboard with index cards to organize various activities. Trello Affiliate Link: https://trello.com/heylindarey/recommendNotion is popular now. I don't use it because I'm too familiar with Trello and not a learning curve I'm ready to climb yet. 💥 Watch this video podcast on 5 Hiring Hacks: https://youtu.be/PWm7qIwE7I0 💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#desperatedecisions #decisionsunderduress #desperatetimedrasticmeasures #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Polite Stalking the Competition has its benefits when you're trying to collect accurate, updated, truthful information to support your branding and messaging.Category: Marketing, Sales, Business Growth❓How much fact-checking do you do before talking, emailing, selling, and marketing to the general public, prospects, and your clients?This ensures a bit of a safety net to not be caught unaware when someone may be hanging on to every word and/or ready to pounce at one slightly misleading piece of information.In other words, it's food for trolls and haters if you're putting yourself out there without all the facts.🎯 Goal: Research information that you need to use to support your message and your marketing when furnishing facts about your products and services.This is especially beneficial if you're relying on outside sources or articles that pop up in basic Google Searches.Don't rely solely on Google searches for your fact-checking. Locate other credible sources you rely on to provide accurate information.🚧 Actionable Item: When was the last time you updated any supporting statistics that assist with building authority and credibility? This is marketing juice. 💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#factchecking #politestalking #competition #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
We may not fully reflect upon how comparison syndrome impacts small business, especially if we're so busy fixing problems vs. celebrating wins.Category: Accounting, Business Operations, Mindset❓Do you catch yourself experiencing Comparison Syndrome?This is 100% real and normal for most people who are striving for a greater level of success.It can happen to anyone at any time for any reason. The key is to recognize it to get back to what you do best in your business.🎯 Goal: Set up competitions for your own progress.Without a business plan or a marketing plan, it's hard to know if you're lamenting over something you should be celebrating.🚧 Actionable items: Data doesn't have feelings. Know your numbers so you can know if you need to make adjustments if you're not meeting your goals.Phone a friend if you're feeling down.Call your CPA or your bookkeeper to schedule a meeting to know your numbers.3 Minute Comparison Syndrome Blog: https://medium.com/@HeyLindaRey/imposter-syndrome-as-a-business-owner-b9a4dec9c7d4You can listen to it by clicking on the "play" icon between the Save Icon and the Share icon. 💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#comparisonsyndrome #impostorsyndrome #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
When you start prospecting pain vs pleasure, you want to identify how people can relate to you and what you're selling. People buy with emotions. They're either avoiding pain or seeking pleasure.Category: Business Growth, Sales❓What are your customer's pain points?Why is yesterday's elevator pitch glitch important? It helps to communicate what you do in a short period of time.But more importantly, it could pique the curiosity of someone to have a future conversation. In other words, it's a lead-generation tactic.Embrace the pain points of your customers and clients. This is a friendly reminder if you haven’t downloaded the elevator pitch worksheet from yesterday.🎯 Goal: No one likes pain, but pain presents an opportunity to solve a problem.Knowing why your customers are buying from you (or someone else) helps you easily sell your products and services.🚧 Actionable Item: Get specific with the types of pain and fears your future clients may have that you can remedy.Articulate 3 different kinds of pain a customer experiences and why they buy from you. Talk to your current customers if necessary so you can hone in on why they bought from you and what problem you solved for them.💥 Example: If you sell insurance, the pain could be that the prospect never hears from their agent unless there's an increase in the renewal.a. We help clients who are frustrated with renewal increases but can't get a hold of their agent.b. We help clients uncertain about what coverages they have and if it's enough for the premium they're paying.c. We help clients who are confused with how to know what insurance they need before they need it. Download our FIX THE PITCH Workbook. FREE to Glitch Gurus.$10 for non-Gurus: https://bit.ly/FixthePitchWorkbook💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Here's how to create curiosity for your business in 60 seconds.❓Do you have an "elevator" pitch for your business?Imagine you're watching the movie, ELF and it's the scene when he's in the elevator at the Empire State Building to see his father for the first time.He presses ALL the buttons on every floor and exclaims, "It looks like a Christmas tree!"An elevator pitch is a quick but compelling pitch of what you do in your business. It's called an "elevator" pitch because you want to make as concise as if you only have the time it would take to ride the elevator to your floor and so they're intrigued enough to want to know more.Ever ask someone "What do you do?" and they drone on and you either still don't know or you forgot what you asked them in the first place?Don't be that person.🎯 Goal: Develop a one-sentence pitch and a 60-second pitch about you, your business, and what your business does.Our Actionable Item is to download our workbook for tips on crafting an elevator pitch. FREE FOR GLITCH GURUS.$10 if you're not a Glitch Guru. FIX THE PITCH WORKBOOK:https://bit.ly/FixthePitchWorkbook💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#elevatorpitch #60secondintro #networkingtip #networkingtips #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
How to embrace and navigate change in your small business when other people are impacted.❓How fearless are you with change? How difficult is it for employees to adapt to change? Yes, change can suck. The uncertainty makes it uncomfortable.Categories: HR, Business structure, Business GrowthChange occurs constantly. Grieve it, but don't shy away from it, and don't let others involved in your business shy away from it either.🎯 Goal: The only way to adopt and adapt to change is to communicate the following:✅ Why you're doing it✅ How you're doing it✅ Review how to address the change✅ Celebrate wins✅ Adjust when mishaps occurInstitute a robust communications protocol when you need to make a change in process, product orientation, or systems.People need hand-holding all along the way before, during, and after the change is implemented in order for it to be the greater good of the business you envision.🚧 Actionable Item: Create a game plan for how you'll schedule meetings with staff to share your plan.Review the plan more than once of course and schedule one-on-one meetings with each team member so everyone is on the same page. 💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#fearofchange #managingchange #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Does Feeling Pushy Keep You Stuck in your small business? We talk about marketing a lot because it's how we generate leads.❓Does marketing your business feel like you're being pushy?Category: Marketing, Branding, BookkeepingSome business owners find marketing annoying or disruptive not only for their own schedule but for people on the other end of receiving their marketing.This weighs heavily on how to approach marketing.Additionally, business owners may take this perspective and not engage with marketing because they're too busy to try and be creativeThey don't delegate because it takes time to train people.It's a work in progress. It's always evolving with new ideas, just like a business.When we think of marketing as play and not work, creativity makes its way in with ease.When reviewing the overall budget, it's a luxury to allocate part of the income to this line item.🎯 Goal: Review your overall budget to see if you can allocate part of the revenue to this line item. Be honest with yourself about how much time you want to dedicate to marketing.As a business owner, you play a role, but it doesn't have to be a specific skill you possess.As long as you know how to articulate your purpose and passion, you can delegate marketing activities.🚧 Actionable Item: Review how much time was spent on marketing last year and then determine how much you want to be involved.Review the budget to determine if any improvements can be made to new business development activities. 💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#feelingpushy #marketing #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Disruptions in business can be caused by a mere click of a button. And the consequences can be devastating.❓How safe is your clients' information while stored on your computer or in the cloud?Category: Cyber SecurityHackers are a sneaky bunch.We saved quite a few business owners a lot of time, money, and headaches when they thought emails and calls from the SBA were legitimate, but in fact, they were phishing scams.In Glitch 11, we touched on the types of insurance that can help protect against a breach.This Glitch is how you can use your own awareness to prevent a hack or a breach.🎯 Goal: Cyber security is more important now than ever before with how vulnerable everyone is to phishing scams.Emails from top corporations like your bank or other financial institutions such as PayPal are so scary.Why? They look exactly like an email from the real deal.🚧 Actionable item: Don't forget to check the sender's email to see if there are any slight misspellings or a different email altogether.This will help to know if it's coming from a trusted source. Always double-check the validity of an email that seems odd. It's a mere few seconds to triple-check that can save hours of anguish. 💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#CyberSecurity #CyberAttacks #CyberTips #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
When we avoid simple tasks | complicated consequences can happen in business.❓Do you like to buy stuff? It's fun, right!? It's fun to make money to spend money.What’s not fun is to wake up one day and find out that not paying attention to the budget can result in devastating consequences. Category: Bookkeeping🎯 Goal: Review your budget to determine if you're overspending. It happens and can snowball before you know it.Review your highest monthly expenses to determine if there are any savings especially to avoid overspending.🚧 Actionable item: Consult with your CPA on assisting with a Profit & Loss statement to see the strength of your financials from the previous year.Questions to review with your CPA:✅ Can you explain my company's financial statements to me?✅ How can I improve my bookkeeping and financial record-keeping?✅ Can you help me with financial forecasting and budgeting?✅ How can I better plan for retirement or an eventual sale of my business?✅ Can you provide advice on financial management and growth strategies for my business?💥 Listen to our video podcast on the horror stories of when a CPA should be FIRED! https://youtu.be/MYN-oR0L-48 Find out more about the project: https://auroraconsulting.biz/lets-glitch/Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#budgeting #businessbudget #avoidingsimpletasks #consequences #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
How to Have More Control and Less CHAOS in Business. We see too many business owners reacting to please everyone. PLEASE STOP.❓Do you remember when you had a boss? People forget what it was like to have a boss.Categories: Mindset, Business StructureWhen you own a business, you don't have to answer to a boss, or answer to the corporate slag that used to drag you down day after day after day.🎯 Goal: Don't fall into the "owning a job" mentality.Yes, you have to answer to clients, but you still choose the direction of your business and with whom you get to work.🚧 Actionable Items: Start thinking about either a new rock-solid NEW BUSINESS ONBOARDING process or how to update an existing procedure when bringing on new clients.Remind yourself, especially on difficult days or while navigating interesting and complicated challenges, that you'd rather be doing this than working for someone else.This gives you more control over how you run your business. Find out more about the project: https://auroraconsulting.biz/lets-glitch/Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#DontOwnaJob #Mindset #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Why Bookkeeping Will Keep You From Wasting Your Time on languishing profit centers. ❓How often do you analyze profit centers? Do you have different products and services you provide?Category: Accounting, Bookkeeping, FinancingNumbers drive business. Without them, we don't know if we're growing or shrinking or remaining static.🎯 Goal: Many business owners don't understand the importance of tax preparation. Many wait until the last minute, scramble around, and file late.🚧 Actionable item: This could be argued as the most procrastinated responsibility of business owners.1. If you don't have a system for bookkeeping, develop one.2. Start organizing to ensure proper timing of tax preparation. 3. Contact your CPA for assistance on how this could be accomplished most efficiently.Watch/Listen to this video podcast: Is Your CPA is helping or hindering You: https://youtu.be/MYN-oR0L-48 Find out more about the project: https://auroraconsulting.biz/lets-glitch/Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#Bookkeeping #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Trust Can Be Built and Broken with people when running a business. It's precious. It takes years to build and can be broken in seconds.❓Who, in your business world, do you trust the most? Take a trust inventory.Category: Culture, Mindset, OutsourcingIt's easy to get complacent. Has anything changed with anyone that you've relied on that you're now wondering about?🎯 Goal: Get reacquainted with associates as we start off 2023. When was the last time you spoke with various alliances?When someone you thought you trusted violates that trust and betrays you, it's one of the most painful experiences.🚧 Actionable item: Take inventory of folks around you that you do business with.Schedule meetings to catch up and see how things are going with associates and strategic alliances. Find out more about the project: https://auroraconsulting.biz/lets-glitch/Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Is Your Business Bio Boring or you don't have one or it's not been updated in a while❓When was the last time you reviewed your bio? Have things changed in your business in the last year? Since COVID?Category: Branding, Business Operations, Website Management🎯 Goal: You can include a short story about how you started your business and something you love about your business.People do business with people behind the business. Make it personable. This helps people know with whom they're doing business.🚧 Actionable Item: Here are suggestions for your bio: 📝 How long in business?📝 What inspired you to start your business?📝 What do you love the most about your business?📝 What was an achievement that confirmed your decision to start your business?📝 What challenges did you experience when you started your business and how did you overcome it? Find out more about the project: https://auroraconsulting.biz/lets-glitch/Shop our Merch:https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#businessbio #writingabusinessbio #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
The one question business owners fail to ask during the sales process is usually out of fear. ❓Do you reach out to happy clients to ask for a review (Google, Facebook, etc.), testimonial, or endorsement? Category: Marketing, Branding, Website ManagementMost people do not want to go back after closing the sale for fear of negative feedback or creating more work for themselves after the sale is done.However, do you know how your customers feel about their experience of working with you?Building a library of testimonials has many benefits including:1. Feedback to improve2. Assets for social posts3. Search Engine Optimization (SEO) juice for organic search rankings🎯 Goal: Create a testimonial campaign. After a product/service transaction is fulfilled, email, call or text for them to share their experience.🚧 Actionable item: Create a script and template to use over and over again when asking for endorsements of your products and services.If you're not getting responses, create examples to make it really easy for them to write.Point them in the direction of where to post the testimonial by providing a link directly to where you want them to leave a review.Depending on your preferred platform, Google is a high-ranking destination and/or Facebook.💥 Don't forget to include a section on your website for your reviews. Find out more about the project: https://auroraconsulting.biz/lets-glitch/Shop our Marketing is Magical Merch:https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#AskingforReviews #GoogleReviews #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Most Business Owners Hate Bookkeeping because it's tedious and math is fun only for some people!! There are times we forget what expenses we incur because "out of sight, out of mind". Category: BookkeepingPeople sometimes get busy and think "I'll get to that tomorrow."When we're not organized, things slip through the cracks. And sometimes, some of those things are costly and can add up.🎯 Goal: Prioritize the usefulness of digital tools and investments made that affect the bottom line.🚧 Actionable item: Schedule annual reviews of monthly subscriptions.This is also a good time to revisit how all the URLs, logins etc for access to these types of programs.Find out more about the Glitch project: https://auroraconsulting.biz/lets-glitch/Shop our Merch:https://auroraconsulting.biz/shop-merch/#!/allWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#Bookkeeping #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
6 big marketing mistakes most business owners make.❓Is marketing NOT your cup of tea? What part of marketing do you embrace and what parts do you delegate? Embrace marketing as an adventure and not a chore. Category: MarketingMany business owners rely on word of mouth which is and, always, has been the best way to secure new business.However, it's much more difficult to gain trust and credibility. You could supplement and strengthen the ways people find you and how they learn to trust you.🎯 Goal: Given the volume of possibilities, do you delegate any of the marketing for your business?Adventures are meant to be fun. Marketing is magical but only when we understand our role and how skills apply to that part of the business.There is so much to consider when it comes to marketing. It's more than just posting to social media.✅ Content ideas✅ Content creation✅ Content planning✅ Content Strategy✅ Content Conversion✅ Content Analytics🚧 Actionable item: Review and refine your mission, vision, story, and purpose and share the responsibility with someone who has a strong marketing background.💥 Review our Marketing Checklist and other marketing worksheets as a basis for the duties and tasks necessary for a robust marketing plan.https://bit.ly/MarketingStrategyWorksheets**FREE FOR GLITCH GURUS. Find out more about the project: https://auroraconsulting.biz/lets-glitch/Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementShop our Marketing is Magical Merch:https://auroraconsulting.biz/shop-merch/#!/marketing?collection=IQadqeRVbbWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#MarketingisMagical #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
When you Go into business with other humans, handshakes and napkins may not cut it in the long run. Often, business partners may think everything will be hugs and hearts.❓Do you have partners? Let's face it, we don't go into business with someone we don't like. It's like marrying someone you think you'll divorce.People don't prepare for the worst because a demise or debacle isn't typically a planned event.When disagreements occur and opinions dominate, an impasse could create insurmountable hurdles.It's emotionally draining and expensive.🎯 Goal: Draft and/or review a written agreement with business partners. When you have any kind of arrangement and relationship with others where money is involved, every business needs a written document that explains each partner’s rights and responsibilities.You also want to have provisions if and when one partner wants to exit the business for one reason or another.Examples of clearly defined agreements:📝 Partnership Agreement📝 LLC Operating Agreement📝 Corporate Bylaws📝 Articles of Incorporation📝 Buy-Sell agreement (including insurance policies for death and disability)🚧 Actionable Items: Review with your attorney what documents you need and/or what documents you have that may need to be updated.Being a Glitch Guru provides a sample partnership agreement for you to download.Discuss with your attorney and make sure to include areas of a sensitive nature among the partners. Are there possible inequities for some reason? For example: time off, bonuses, expenses paid for by the companyFind out more about the project: https://auroraconsulting.biz/lets-glitch/Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
This doesn't make you money but it costs A LOT if ignored whether it's personally or in your business. ❓Have you made time to establish a protocol for both your business and personal insurance policies?Category: InsuranceHave you contacted your insurance broker yet to schedule an appointment? It wasn't that long ago (Glitch #9 to be exact) when we asked if you've reviewed your insurance lately.Maybe your policies aren't renewing anytime soon.a. Do you know where your policies are?b. Do you have an updated insurance card in your automobile glove box?Contrary to popular understanding: you must buy insurance when you don't need it because when you need it, you can't get it.Yes, it's a chore that doesn't make us money, but it can save us money. Insurance is considered an expense until a catastrophe strikes.🎯 Goal: insurance companies impose increases on policies regularly for one reason or another. Many policyholders don't know what they're paying for.Two things could be happening:1. You could be spending more money than necessary by not consulting with your licensed insurance professional.2. You could be underinsured and won't know until there's a claim which is when you need the insurance the most.🚧 Actionable item: Know your coverage items and premiums to have an intelligent conversation with your Broker/Agent.A. Schedule 60 days in advance to plan for a conversation with your broker. It's known as an "annual review" and most insurance agencies don't do it or dislike doing it.Insurance brokers make money on your insurance each time you renew your policy. Yet, for most agencies, the thought of having a conversation with a client opens them up to hearing how you may be unsatisfied.This is a threat, but instead of speaking with you, they shy away from having annual reviews with clients. The best agencies are in communication with their clients multiple times during the year to be proactive and accessible.B. Organize a file for all of your policies separating business vs. personal. If you don't have a Broker or Agent, make sure you discuss with a Carrier representative your concerns with ensuring adequate, appropriate coverage for the premium charged.💥 We wrote a blog, 3 Things to Expect From Your Insurance Professional: https://auroraconsulting.biz/3-things-to-expect-from-your-insurance-broker/ Find out more about the project: https://auroraconsulting.biz/lets-glitch/Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#businessinsurance #insuranceissues #reviewinsurance #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Before You Set Up Your New Business Entity, make sure you do this and beware of that. ❓Did you form your business entity in haste or not at all?Category: Business Structure, Business OperationsFor one reason or another, while consulting with business owners who were seeking commercial financing, we discovered many business owners didn't know why they structured their businesses the way they did.🎯 Goal: Research entity options to confirm your understanding of how this business structure affects you long-term.Confer with a trusted professional to reinforce your position especially if you have plans to scale your business.Otherwise, this could have consequences in the future.🚧 Actionable items: Review corporation options to understand what you created.If you're a Sole Proprietor and looking to incorporate, dig deep into how the various entities affect you financially.Discuss with a trusted attorney and CPA the options and how they affect you long-term.💥 Articles on business structures:United Stateshttps://www.sba.gov/business-guide/launch-your-business/choose-business-structureCanadahttps://gowlingwlg.com/en/insights-resources/guides/2022/doing-business-in-canada-business-structures/#:~:text=There%20are%20three%20basic%20business,operations%20or%20a%20joint%20venture Find out more about the project: https://auroraconsulting.biz/lets-glitch/Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over the course of 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#settingupabusinessentity #businessstructure #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Tracking Client Data in business is one of the best and fastest ways to grow a small business. Period. ❓Do you track client details and activities?Category: Business Growth, Business Operations, TechnologyEveryone has that messy drawer where we throw random stuff never to see the light of day.Not tracking vital client activity can be the same type of mess.Many business owners don't have a database or a CRM system (client relationship management).And if they do, sometimes they don't maximize all the features and reporting it provides.This could hinder performance and/or growth if we're not tracking metrics or accurately tracking metrics. 🎯 Goal: Spreadsheets are not the answer when it comes to tracking clients and their investment in our products/services.Invest in a proper CRM. If you already have a CRM, spend some time and clean up old, outdated data such as unsubscribed clients. Categorize them accordingly.🚧 Actionable item: Research different CRM systems such as Hubspot or SalesForce. Hubspot has a FREE trial that never expires. We have actual experience with how it improves business operations to be able to recommend this product. We appreciate the support.We're not sponsored by Hubspot, but we have an affiliate link.https://hubspot.sjv.io/c/3893040/1001264/12893
💥 Here's our video podcast about managing activity in your business to avoid disorganized document control: https://youtu.be/9DWfJ24u0IE
Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/all
Find out more about the project: https://auroraconsulting.biz/lets-glitch/Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over the course of 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Raising Prices is Uncomfortable in business. ❓Are you undercutting your value by undercutting your prices?Category: Bookkeeping, Sales, FinancialsThis is common for new business owners or business owners with new products. We try to either "buy" new business with lower pricing or we're not sure how to execute so we price it low to see if there's any traction. Other reasons:1. We feel the need to undercut the competition.2. We haven’t done our homework.3. We don’t have the confidence to charge more because we don't understand our value.🎯 Goal: Bolster your business' self-esteem by appropriately determining if you're underpricing your products and/or services.🚧 Actionable Item: Review your cash flow, budgets, and overall financials to see if you're covering your overhead.If people leave you, they may not have been worthy clients in the first place and/or were merely price-oriented. If you sell on price, you must serve/service on price.There's nothing wrong with natural attrition. It'll either save time and/or your sanity.Listen to this podcast video Is your Value Worth Your Price? No time? Listen to this 40-second clip. Become a Glitch Guru. Find out more about the project: https://auroraconsulting.biz/lets-glitch/Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over the course of 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#priceobjection #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Marketing is easy now because this is the best time in history to manage marketing in business. No more excuses.❓How often do you reach out to your customers? Do you set it and forget it? It's cheaper to keep a client than to earn new clients.Category: Marketing, SalesIn Glitch #19, we mentioned National Get-to-Know-Your-Customers Day.It's never too late to start/create a quick, handy campaign, or two, to stay top of mind with your customers and clients.🎯 Goal: Plan a nurturing campaign to keep in touch. "Out of sight, out of mind" is not just an annoying clichè. It doesn't have to be fancy or complicated. 🚧 Actionable item: Draft a few juicy "Hi, Here's what's new, FYI." emails to send to clients over the course of any given quarter.1. ChatGPT is a great resource for content ideation if writer's block strikes.2. Jasper is a great tool to capture your voice (tone) in your copy as part of your brand.3. I love the Grammarly plugin. Boy, have I gotten a refresher course on a few basic grammar lessons! Find out more about the Glitch project: https://auroraconsulting.biz/lets-glitch/Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over the course of 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Is Keeping in Touch with Customers Under-rated. Staying top of mind requires not forgetting to reach out occasionally. Take a break from the usual hustle-and-bustle to celebrate GET TO KNOW YOUR CUSTOMER DAY every third Thursday of the first month of each quarter (January, April, July, October).Category: Customer Service, MarketingPeople tend to stop buying from a vendor or change vendors if they don't hear from someone regularly.They may question dedication. You don't want to risk that.🎯 GOAL: Set aside time to meet & greet with customers/clients.This is a fantastic way to nurture your clients so they don't feel that you only get in touch with them only when money is due!Remember, you're only too busy when you don't make the time.There are always other things to do so if you don't make time.🚧 Actionable Item: Choose several clients, whether by size or by the frequency they buy from you.Contact them during the year at set times to just say "Hi!".Find out their birthday and reach out then too. 💥 Learn more about Get to Know Your Customers Day by visiting this site. https://nationaldaycalendar.com/get-to-know-your-customers-day-third-thursday-of-each-quarter/Find out more about the project and become a Glitch Guru to receive all 366 business mistakes: https://auroraconsulting.biz/lets-glitch/Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over the course of 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#CustomerService #GettoKnowYourCustomer #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Filter Prospects While You're Sleeping❓How frequently do you see frequently asked questions (FAQs) that help to efficiently identify necessary information for you to make a decision? They're helpful, right? Category: Website Management, Sales, Marketing, BrandingWe've got 8 seconds to grab someone's attention. Do you use them on your website and sales materials? This is an easy way to make it easy for folks to become more interested in you and buy from you!🎯 Goal: Develop a list of FAQs about your business product/service.🚧 Actionable item: If you're having a tough time, survey your customers/clients on why they hired you and/or bought your product(s) and service(es).Link to our paid download: Bit.ly/FAQWorksheetFind out more about the project: https://auroraconsulting.biz/lets-glitch/Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over the course of 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch Find out more about the project: https://auroraconsulting.biz/lets-glitch/Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over the course of 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Legal resources for small businesses include having access to an attorney so you're not scrambling when you need legal advice.❓Do you have access to a trusted legal resource who specializes in general business transactions and/or specific to your business?Category: Business Structure, Business Operation, Legal🎯 Goal: Consider how often you've needed an attorney. Maybe you're just starting your business and this seems premature. Drafting a business plan (Glitch #15) will help with this.🚧 Actionable item: Interview lawyers to see who would fit your needs and your bottom line. The last thing you need is to find yourself needing an attorney and not knowing one who specializes in business. Reasons to have an attorney on retainer:✅ Quick access to legal advice: This is useful if you have a question or concern that requires a quick response.✅ Proactive legal planning: Productively anticipate and plan for potential legal issues that may arise for your business. This can help you make more informed decisions and take proactive steps to protect your business.✅ Cost savings: Reduce the need for expensive hourly billing. An attorney on retainer may be more familiar with your business and its legal needs, which can make the legal process more efficient and cost-effective.✅ Establish trust: Have peace of mind and assurance that you have a legal professional you can trust. Find out more about the project: https://auroraconsulting.biz/lets-glitch/Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over the course of 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Organizing Financial Documents is boring and tedious. Unfortunately, it's the boring basics that keep us on track. ❓When was the last time you reviewed where and how your business and financial documents are organized?Category: Business StructureWhy can you expect us to be a broken record on some of the topics and tasks? A few reasons:It's a fresh start whether it's a new year, a new month, or a new quarter.We saw too many mistakes around basic responsibilities that we know are easy to procrastinate.Some tasks are repetitive throughout scheduled times of the year such as every month, every quarter, and every year.Staying organized with business documents can, sometimes, be like playing a game of hide-and-seek. If you don't know what business documents are vital and why, then you won't know why or when you'll need them.Based on what we experienced, many business owners didn't know either where they filed their business documents or they didn't know what documents were considered vital.🎯 Goal: Organize all of your financial documents by labeling them with the name of the document.Don't let the scanner default with a nondescript file name.🚧 Actionable item: If you haven't already, download our basic financing document checklist as presented in Glitch #12. Bit.ly/AuroraChecklistKeep track of contracts, invoices, and other important papers we share in our videos.The longer you let them pile up, the longer you'll procrastinate on organizing them.We did these two short videos/podcasts. Switch to 1.5 playback speed to save time.1. Business Documents at Your Fingertipshttps://podcasters.spotify.com/pod/show/auroraconsulting/episodes/Business-Documents-You-Should-Have-at-Your-Fingertips-AT-ALL-Times-e13lad6
- Messy Paperwork is the Business Enemyhttps://podcasters.spotify.com/pod/show/auroraconsulting/episodes/How-to-Overcome-the-Overwhelm-of-Messy-Paperwork--The-Enemy-of-Small-Business-e163euv
Find out more about the project: https://auroraconsulting.biz/lets-glitch/Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over the course of 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#businessdocuments #financialdocuments #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Most Underused Tool in Business❓Planning sucks...or does it? Until we see what we can accomplish, it's a grind and easier to resort to doing what we know needs to be done to get the job done. We chase those daily tasks we're comfortable doing in our business.Category: Business Structure, Business OperationsIt's overwhelming to imagine what hasn't happened yet, but our imagination is strong when it comes to what we'd like to see happen for our success.a. Have you drafted a business plan yet?b. Have you updated your business plan for the new year?A business plan outlines:✅ Products or services✅ How it will earn revenue✅ Leadership and staffing✅ Financing✅ Operations model, and✅ Other details crucial to internal decision-making and external communication🎯 Goal: A plan also assists with preparing for contingencies when things don't go according to plan. The best part of all? It allows us to see when and what we can celebrate when we achieve our goals. goals.Drafting a business plan serves several purposes, such as:✅ Helping entrepreneurs clarify their ideas and strategies✅ Identifying potential problems and opportunities✅ Attracting investors and securing funding✅ Guiding the growth and development of the business✅ Communicating the business’s goals and plans to stakeholders, employees and partners🚧 Actionable Item: Watch this video on what's NOT a business plan.https://www.youtube.com/watch?v=Sa0XdladqUs&t=13sOther videos related to how crucial a business plan is when you least expect it and how so many businesses were stalled in their financing plans because of this oversight.Why you need a business plan:Part 1: 3 Reasons You Need a Business Plan https://youtu.be/Q7ncAP3WG-IPart 2: 3 Reasons Why You Need a Business Plan https://youtu.be/-a0r49YsEi4💥 Download these documents related to crafting a business plan:https://bit.ly/BizPlanBasicsBasic OutlineSample Template Find out more about the project: https://auroraconsulting.biz/lets-glitch/Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
How Can Your Business be Dissolved? When you incorporate a business, you must register your entity with your state. Then, most states require entities to renew with your state. It's often referred to as filing your "annual report."❓Is your business in "good standing" with your State regulatory authority? Category: Business Operations, Business StructureHere's an article about an annual report by state:https://www.corpnet.com/blog/annual-report-list-by-state/ 🎯 Goal: Locate your state’s reporting page online. Make sure you bookmarked it and that you're enrolled in their email reminders for when the annual report is due.In Connecticut, we must renew our annual report by the end of March of each year. It was $20 per year until 2021 when it increased to $80 per entity.🚧 Actionable Item: Schedule this in your calendar for each year to be ready. Believe it or not, when we worked with hundreds of businesses during COVID, many had no idea this was a requirement and therefore, SBA declined their loan because their state didn't have them in good standing.Find out more about the project: https://auroraconsulting.biz/lets-glitch/Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over the course of 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#annualreport #goodstanding #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Business Owners Neglect This Because It's Hard Work. Many businesses fly by the seat of their pants without prioritizing the value of marketing.Category: Marketing, Branding❓Do you have a marketing plan for the new year? Marketing is magical! I've believed that even before social media.Why? Many folks don't feel creative or they're too busy running their business and don't know where to start with developing a plan.🎯 Goal: Develop a marketing plan based on actual wins and losses, successes and failures from last year.🚧 Actionable item: Review what went right last year and what could be improved upon.Work toward developing a marketing plan to build your business. It's a baseline, a framework. We believe marketing is a work in progress. It's a practice and becomes a habit the more consistent we are.Create small goals to get started. Once we start seeing results, it gets easier to make this part of a weekly plan.We created a basic checklist of various activities you can do for marketing.See where there could be missed opportunities or where time is wasted on something that's producing lackluster results.💥 Here is our Marketing & Branding Strategy Worksheets to get you started: https://bit.ly/MarketingStrategyWorksheetsGet all of our downloads for free when you join our Glitch Guru Membership. Find out more about the project: https://auroraconsulting.biz/lets-glitch/Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over the course of 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
The Mystery of Formation Documents. We saw hundreds (maybe even thousands) of business owners scramble for proof of their business when they were applying for a business loan or a disaster loan during COVID.❓Do you know where all of your formation documents are?Category: Business StructureSometimes, important business documents are in paper format and sometimes, they're in digital format. Collect them now if you don't have them handy. Example of documents:✅ IRS SS4 Letter ✅ IRS Filing receipt✅ Articles of Incorporation✅ Bylaws✅ Shareholder agreement🎯 Goal: Review where all of your formation documents are, whether they're original documents (paper format) or digital.Are they backed up? Ensure all contact information is updated and consistent on all forms.🚧 Actionable item: Locate and organize all formation documents into a properly labeled folder and double-check that all contact information is consistent and updated everywhere necessary.💥 Download our documents checklist: https://bit.ly/AuroraChecklistThis list is what a lender would ask for if you're seeking funding. We use this as a baseline. https://auroraconsulting.biz/credit-financing-consultation/ Find out more about the project: https://auroraconsulting.biz/lets-glitch/Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over the course of 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#FormationDocuments #organizingbusinessdocuments #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
❓Is Your Client Data Protected? Queue Jaws theme music.🐬 There's danger lurking. Category: Cyber Security, InsuranceNow more than ever it's critical to protect your data due to scams, phishing attacks, and, hacks.An insurance policy is a financial remedy when things go wrong. This means having a legal defense when someone claims you're at fault.Cybersecurity insurance can get complicated. There are different considerations when considering how to protect your business against a breach.Cybersecurity can be either first-party or third-party coverage.The most common first-party cybersecurity coverage is known as data breach insurance.Cyber liability coverage can protect your business if a third party sues you for damages as a result of an incident.What does first-party coverage protect?✅ Cost(s) to investigate the incident✅ Cost(s) to notify clients of the breach✅ Cost(s) to assist clients after a breach including anti-fraud services (credit monitoring)✅ Cost(s) to restore compromised data✅ Cost(s) of business downtime✅ Risk assessment of future incidents✅ Ransomware-attack paymentsWhat does cyber liability coverage pay for?✅ Legal fees necessary✅ Settlements and court judgments✅ Regulatory fines for non-compliance🎯 Goal: Review what could happen if you had a breach. Can you cover the expenses?Breaching a client's data and confidentiality is costly and so is having your own information hacked.Depending on your type of business, a cyber security policy can simply be added to a Business Owner's Policy (BOP).It can get more complicated than that. It all depends on the type of business.🚧 Actionable item: Review options for encrypted emails. This is a good safety net. It's like having a railing around your deck so no one falls.Schedule a meeting with your insurance Broker/Agent to see what options are available.💥 Here's a general article that identifies types of businesses that should be considered and why. https://www.nerdwallet.com/article/small-business/cybersecurity-insurance*Linda Rey is a licensed insurance professional in the State of Connecticut only. Review the aforementioned with your licensed professional. Find out more about the project: https://auroraconsulting.biz/lets-glitch/Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over the course of 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
How to Stay Organized in Your Office on this January 10th National CLEAN OFF YOUR DESK DAY!
Learn more about National Clean Off Your Desk Day. https://www.holidaysmart.com/holidays/daily/clean-your-desk-day❓Do you have piles of paper surrounding your workspace or peripheral areas of your office?Category: Business, Growth, Business Operations, Culture, MindsetNo matter when you're reading this, it's a good practice to take some time to go through things that have piled up near and/or around your desk.The new year is a time to get reacquainted with habits that may have been swept under the proverbial rug.Whether you're receiving this before or after January 10th, it's always a good time to ASSESS THE MESS. 🎯 Goal: Schedule any set amount of time you think is worthy to clean up/off/out of your desk. A cluttered desk = a cluttered mind.Getting organized releases stress. There's a sense of relief when you unearth STUFF that's been buried and ignored for a while.This paves the way for a smoother process of keeping documents organized.🚧 Actionable Item: Schedule 15, 30, or 60 minutes to start and go through a draw or a pile of paper that's been untouched for 3 - 6 months or longer.You'll be reminded how refreshing it is to have less stuff lying around. Find out more about the project: https://auroraconsulting.biz/lets-glitch/Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over the course of 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#CleanOffYourDeskDay #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
People Hate This Time of Year! Many business owners either ignore or avoid this task and responsibility because they know it costs money. Some business owners don’t even have insurance on their business. ❓When was the last time you reviewed your insurance? Category: InsuranceAn insurance policy is like having an attorney on retainer if you get sued for something, depending on your type of business.🎯 Goal: Review your business structure with a trusted insurance agent/broker to determine what liability you have and how you may be exposed if you have no insurance or are underinsured.The various aspects where you could be vulnerable to a lawsuit are:✅ Slip and fall if you have a physical "brick and mortar" establishment.✅ Malpractice if you make a mistake depending on services rendered.✅ If you sell products and someone claims it was defective or any personal wrongdoing.✅ If you have an accident with a company car.Any one of these claims can be financially and emotionally devastating.🚧 Actionable Item: Consult an insurance agent and get enough insurance to cover you. Find out more about the project: https://auroraconsulting.biz/lets-glitch/Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over the course of 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
"The more the merrier" DOES NOT apply to this business tactic. Stop wasting your time with this business procedure unless you apply the effort needed to make meetings worthwhile for all.Yes, there can be too many meetings, but when it comes to having a team, sometimes, there aren't enough well-structured meetings.If consistency of set practices is loose and elusive, so will team buy-in.Regular, consistent meetings help to determine appropriate goals for the business and that everyone is on the same page with their roles.Too often business owners fly by the seat of their pants and don't have meetings because everyone's so "busy". Find out more about the Glitch project and become a member to receive a glitch per day or 7 per week: https://auroraconsulting.biz/lets-glitch/Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Being Busy and Boring meetings don't help with growing a small business. That's why Glitch #7 is about productive, organized, formatted meetings. ❓Do you hate meetings because they're boring or you're busy? Don't scramble to make meetings happen and then hate having meetings. Meetings must have agendas so the meetings aren't reduced to tangents and mere complaining.The key to meetings is engagement. No team? No employees? No problem! Set monthly strategizing meetings to create activities and accountability for yourself.Phone a friend or grab an accountability buddy to have a joint call to brainstorm ideas for goals.🎯 Goal: Determine a meeting format.🚧 Actionable items: Set a meeting format/agenda to follow and stay on track. Get our glitches for expanded insights on mistakes we've seen and made in business.Find out more about the project: https://auroraconsulting.biz/lets-glitch/Get our Meeting Workbook Beacon Guide: https://bit.ly/MeetingWorkbook$10 Item.Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over the course of 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
How to best scale your business.❓If there were two of you, would that delight or terrify you?When scaling, if you, as the business owner, have to be involved in every aspect of a transaction or process, you can't scale because you haven't replicated yourself to delegate tasks that are better served by someone else so you can "make rain."Find out more about the Glitch project and receive the daily emails as polite nudges on ways to grow your business: https://auroraconsulting.biz/lets-glitch/Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
❓Is your website living in the past? Remember the last time you took a bite of a stale cracker? Yuk! Time to step into modern times and update that site!Category: Website ManagementI ran into this a lot when I was underwriting businesses for insurance.If there was some kind of product or service that was contrary to what they initially told me about their business, I knew the underwriter would question "the risk" and likely decline it.When I inquired with them, they said, "Oh, we don't do/sell that anymore."Here at Aurora, when we changed our hosting company, it caused a ton of issues with how things were transferred and subsequently displayed.🎯 Goal: Review your website for outdated information or old images.Maybe you moved or changed your contact information or social media channels.🚧 Actionable item: Calendar a time to review your website and then, more importantly, determine how you'll make those updates.Maybe you prefer to do it or maybe you assign it to a team member or outsource the task altogether.💥 I love this tool that allows us to know if there are broken links and other errors on our website. They even send an email to alert you when there are inconsistencies with your website. https://ahrefs.com/webmaster-tools not an affiliate.Find out more about the project: https://auroraconsulting.biz/lets-glitch/Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over the course of 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Are you too rigid with a certain process or mindset? This can lead to disappointment, and this promotes staying small in small business.Disappointment is inconvenient, time-consuming, and stunts our enthusiasm.Category: Mindset, Business Structureif we ignore or refuse to pivot when things aren't going according to plan, it will not only maintain the status quo but could lead us to a dark, uncomfortable place. 🎯 Goal: Set several different goals if something happens that'll make achieving one goal challenging, difficult, or impossible.🚧 Actionable Item: Develop a format to track your goals. Systems and templates are THE best way to practice efficiency in your business.And, this will identify if and when you need to pivot toward a different way to achieve your goals. Find out more about the project: https://auroraconsulting.biz/lets-glitch/Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seenin businesss over 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
When GOALS Fail, then what to do? We can't just give up! NO!!Glitch #3 is in the Business Growth Category. “Take chances, make mistakes. That’s how you grow.” - Mary Tyler MooreExpect adventure! After all, there's no journey without a few bumps in the road. In other words, there will be glitches along the way AND when you least expect them. I think it's called either Murphy's Law or "best-laid plans" and it's completely inconvenient.That's why factoring in contingencies helps to alleviate a feeling of utter failure when you're scaling the business because not everything will go according to plan.🎯 Goal: Set multiple goals whether they're a revenue goal, profitability goal, adding a new team member, or anything that smells like success to you.Having a plan for the goal will assist to quickly identifying how things are going.🚧 Actionable Item: The next part of that plan is to track goals with an end date in mind but have a backup plan if something happens that precludes the continuation of that goal.Find out more about the project: https://auroraconsulting.biz/lets-glitch/Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over the course of 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Most Successful Businesses Do This. ❓Do you have an accountability buddy to inspire and motivate you to build, maintain, and/or rebuild.“Learn from the mistakes of others. You can’t live long enough to make them all yourself.” ~ Eleanor RooseveltCategory: MindsetLet's get Glitchy! Better together! Even coaches and consultants seek help to keep learning Or, check out the rooms under the Accountability Buddies in Geneva🎯 Goal: Determine if you'd benefit from having regular, consistent one-on-one meetings with a trusted business associate or joining a group.Maybe you're already in a group. Is there someone in that group who is looking for one-on-one meetings with another ambitious business owner?🚧 Actionable Item: Determine who and how many folks you'd "interview" about brainstorming an accountability arrangement to share how things are going in your business and what areas can be improved upon. Network and arrange to choose an accountability buddy or join an accountability group.💥 We discuss accountability strategies in this video podcast.https://youtu.be/ZMIsHw7CwPU?si=YbEO7-nW5aofvSQUWelcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over the course of 6 decades collectively. We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #BizGtlich366 #BizGlitchProject #BizGlitch #366Glitch
Welcome to the Biz Glitch 366 series and The Myth of Mistakes in Small Business. We've put together 366 mistakes we've made and seen in business and will share a mistake of the day, aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website ManagementGlitch #1: Category: MindsetQuote by Neil Gaiman: "Go and make interesting mistakes, make amazing mistakes, make glorious and fantastic mistakes. Break rules. Leave the world more interesting for your being here."Mistakes are delicious lessons we learn along the way to building a better business.This first glitch is more of a welcome introduction. And to say CONGRATULATIONS! We're thrilled you're here! When we learn from each other and support one another. It's how we grow. That's why we started this project!Plus, we all have that "What was I thinking!" moment(s)! No? Just me? Carry on! 😎Don't beat yourself up by thinking you could have prevented something or done something differently. This is how we learn, albeit, bumpy. There's no shame in making a mistake. It just means we have unfinished business to attend to...One-minute video: https://youtu.be/vVAEokDp_pQ?si=Xv1k_qt7CBVtWnMi🎯 Goal: Celebrate the learning. Celebrate the lesson.🚧 Actionable Item: Don't assume that the mistake won't rear its ugly head again.Incorporate the lesson by documenting it in a new process or system to try to prevent it from happening again. It's not guaranteed it won't, but it's more manageable when we document the process. This will come up a lot as we move forward.People think they'll learn because they remember how they felt, but sometimes the mechanics of how we execute could be forgotten which could lead you back to the same mistake. We'll be talking about the "holy grail" of small businesses (the dreaded Procedure Manual) a lot in upcoming glitches.💼 Download our Infographic, Entrepreneurship: Pride & Pitfalls. This is a presentation we gave at a local Chamber of Commerce in 2019. Bit.ly/AuroraInfographicI wrote a short blog about goals being hard work, but we can handle it: "It's a Goal to Set a Goal." https://www.auroraconsulting.biz/goals/its-a-goal-to-set-a-goal/There will be glitches that may not apply to you. It's good to read through them anyway to have them within your purview, just in case.FIND OUT MORE ABOUT how you can receive the glitches to your inbox: https://auroraconsulting.biz/lets-glitch/WHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation
Free Guide for Small Business Owners who want to prepare and be proactive to prevent and/or minimize mistakes evident in the day-to-day operations of a business.
DOWNLOAD our Free Guide (while it's still free) HERE: https://auroraconsulting.biz/business-tips/terms-of-use-in-the-fine-print/
WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter.
Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!
https://auroraconsulting.biz/lets-meet/
smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation
We think that most business owners understand the power of a robust video marketing strategy, however, it's still overwhelming and intimidating. Here are some Realistic Video Marketing Tips For Beginners thanks to Sarah Fisher of Blue Lotus Films.
Website: https://bluelotusfilms.net/ Youtube: https://www.youtube.com/@BlueLotusFilms Twitter: https://twitter.com/bluelotusfilms
Sarah Fisher has over 20 years working in video production. Her love of film began at age 12 when she received the Fisher Price PXL2000 toy camera as a gift.
During her career, she has worked at MTV News, the U.S. Information Agency, C-SPAN, CBSNews.com, and A&E Television Networks Interactive.
She began her career in Broadcast Journalism by working for CBS News & A&E Television in NYC. After living through 9/11, she felt inspired to make a difference through video production by creating inspirational videos. At her company, Blue Lotus Films, she produces videos that help wellness businesses create a memorable brand with inspiring, story-driven videos.
She is passionate about serving wellness businesses due to her meditation and yoga practices as well as her experience using holistic health services to heal her own chronic illness.
WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter.
Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!
https://auroraconsulting.biz/lets-meet/#videomarketing #videotips #videomarketingtips #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation
Wave Wyld is a TikTok marketing sensation and social media short-form video coach who can help Small Businesses with their TikTok video marketing strategy. Grab her 9 Short Form Video Formats You Can Make in 10 Minutes or Less by visiting here website: https://www.wavewyld.com/blog
0:00 Wave Wyld shares gold tips 0:45 Wave hires a photographer on TikTok for her own wedding 1:30 Tiktok in the news 1:57 Wave Wyld is her real name 4:10 How TikTok can be intimidating 6:10 Not everyone loves video so then what 6:30 Benefits of video marketing 7:44 Evergreen vs. Breaking news style content 9:30 Ways to SEO your Tiktok videos 12:15 How to stay motivated when the algorithm crushes views 13:20 Storytelling in your video strategy 14:40 Pros and cons of going viral 17:00 When we don't feel creative to produce video for marketing 18:30 Types of videos when trying to produce quality content 19:40 What's cringy on TikTok vs. Instagram 20:30 Storytelling in short form video 23:10 If you're new to TikTok, what to do first
WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter.
Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!
https://auroraconsulting.biz/lets-meet/
tiktoktips #tiktokmarketing #tiktokvideos #tiktokforsmallbusiness #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation
Why People Hate Conflict and what can we do about it to resolve conflict more productively? Chapters include:
0:00 Why people avoid conflict
3:41 Why bad leaders behave the way they do
9:40 Lack of self-awareness
11:26 Self-awareness when you're self-employed
12:55 Why people avoid confrontation
15:14 How to shift our mindset to manage confrontation
16:25 Tools to shift our mindset
21:50 How tone of voice affects communication
Find out more about Jenn Whitmer here: https://jennwhitmer.com/
Take her leadership quiz? https://jennwhitmer.com/women-leader-quiz
Get a free enneagram booklet: https://jennwhitmer.com/freebies
WHO WE ARE:
60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter.
Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!
https://auroraconsulting.biz/lets-meet/
selfawareness #conflictresolution #conflictmanagement #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation
Much of Cyber Security for Small Business owners is taken lightly because we may think we're too small. How will certain businesses be affected by the FTC Safeguard Rule? Meet Carl "The Cyber Guy" De Prado of A2Z Business IT.
Carl's contact information can be found here:
Linkedin: https://www.linkedin.com/in/carlaz2bit/
Website: https://www.a2zbusinessit.com/
Carl's Book: Small Business Owner's Guide to Protecting Your Business From Hackers
https://www.amazon.com/Small-Business-Owners-Protecting-Hackers-ebook/dp/B0BHXLDXH3
WHO WE ARE:
60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter.
Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!
https://auroraconsulting.biz/lets-meet/
CyberSecurity #cyberhacks #CyberBreach #cybercrime #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation
Meet Mahir Nisar, a Discrimination Lawyer Fights for Employee Rights, when the employer/business owner forgets that company policy, is not law. We discuss many things including an employer's accountability and transparency, the mental health of an employee's well-being, steps an employee can take to protect and document the violations, and much more including how/if performance reviews are productive or "weaponized."Mahir shares how when an employer isn't in compliance with the law, how does an employee approach the situation, especially if gaslighting occurs? Should the employee just leave?Mahir's (pronounced "Meyer") website: https://www.nisarlaw.com/You can find Mahir on the following social platforms:Linkedin: https://www.linkedin.com/in/mahir-s-nisar/Instagram: https://www.instagram.com/nisarlaw/https://www.tiktok.com/@discriminationlawyerWHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/
discriminationlawyer #discriminationattorney #employeeadvocacy #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation
This topic is a doozy and we're all guilty of mismanaging our time and thinking we're always busy. Why do we do that?
Listen to our episode here on the Real Reason People Can't Manage Their Time and how it leads to stress and burnout.Meet Anna from Burnout Broccoli. Anna is an NLP Coach and I'm absolutely in awe of how NLP works in life, love, business, friends, associates, etc.
You can learn more about her blogs and other goodies here: https://burnoutbroccoli.club/Take Anna's runway quiz that will reveal if you're on your way to experiencing stress and burnout.https://burnoutbroccoli.club/score/You can find Anna on Twitter:https://twitter.com/BurnoutBroccoliFind Anna on Instagram:https://www.instagram.com/burnout.broccoli/WHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#NLP #NLPCoach #TimeManagement #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation
Today we talk to Jerry Alena who's been a retirement and pension plan specialist for over 30 years. 2023 has presented real opportunities for small businesses to take advantage of tax benefits and credits for themselves and any employees they may have.Find Jerry on Linkedin: https://www.linkedin.com/in/gerald-jerry-alena-50780020/Jerry can be reached at 203-641-5151 to discuss how your small business can take advantage of current retirement plans.WHO WE ARE:60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!https://auroraconsulting.biz/lets-meet/#smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation
What an honor to be joined by Nancy Levin, a Master Coach, podcast host, and bestselling author of several books. Today we inquire about the difference between money mindset vs. Net Worth. Formerly the Event Director at Hay House for over a decade, Nancy is the founder of Levin Life Coach Academy offering in-depth coaching, training, and certification programs designed to support students to vividly live at the center stage of their own life.
0:00 Not blaming others
17.39 Money in business
20:00 Magical thinking of limiting beliefs and behaviors
21:50 50 desires workshop is March 5th
24:00 Putting our needs first
25:00 Not knowing what we want leads us to acquiese
25:50 How we cross our own boundaries
26:30 Vision that we hold and if a change is needed
27:20 Worry is the most useless activity
28:40 NancyLevin.com
29:25 Trevor makes his usual appearance
30:00 Art of Change book!
Nancy Levin's amazon store: https://www.amazon.com/stores/author/B004KZ2U4U
Buy her book, WORTHY: https://www.amazon.com/Worthy-Nancy-Levin-ebook/dp/B01F66NQ58?ref_=ast_author_dp
WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!
50 Desires Workshop on March 5, 2023: https://yi286.infusionsoft.app/app/orderForms/827b340c-9987-4dde-82f9-637cf83c8fed?inf_contact_key=80ca15a3c23078168c2f72eb725ab46fd18a532c4142cb79caf2b269de1401fa&cookieUUID=8f2f27dd-7a82-4be5-aa0b-34073931142c
50 Desires Podcast episode if you're seeing this past March 5th: https://nancylevin.com/episode-34-50-desires-a-powerful-exercise-in-claiming-your-dream-life-now/
https://auroraconsulting.biz/lets-meet/
smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation
Barbara Weltman is the founder of Big Ideas for Small Business, Inc., which publishes Idea of the Day® and the e-newsletter Big Ideas for Small Business®.
Due to her award-winning blogs and other activities on behalf of small business owners nationwide, she was named one of the Top 100 Small Business Influencers five years in a row. She is an attorney, a trusted professional advocate for small businesses and entrepreneurs, and a prolific author of important books such as J.K. Lasser’s Small Business Taxes, J.K. Lasser’s Guide to Self-Employment, Home Business Magazine’s Home-Based Business Start-Up Guide, Smooth Failing, and 500+ Big Ideas for Small Business.
She is also a guest blogger for several sites and creates continuing education programs for accountants and attorneys. She has been named one of the 100 Small Business Influencers in the nation and a winner of numerous awards for her blogs. She serves on the advisory board for the Small Business & Entrepreneurship Council.
Find her on www.BigIdeasForSmallBusiness.com and @BigIdeas4SB on Twitter. Barbara Weltman, the prolific, best-selling author of over a dozen books on how to do things right in business, takes an inspired look in Smooth Failing at the hard lessons learned when things go wrong. Through extensive interviews with entrepreneurs whose ventures failed for a variety of reasons—some stunningly unexpected, some painfully inevitable—Weltman gleans valuable insights about the small mistakes that can lead to large-scale catastrophe. Smooth Failing seeks to save readers from similar disasters—while empowering those who are learning from failures and adversity to bounce back stronger and wiser on the often rocky road to success.
Buy her book, Smooth Failing https://www.amazon.com/Smooth-Failing-Barbara-Weltman/dp/1948080419
Full Amazon Store: https://www.amazon.com/stores/Barbara-Weltman/author/B001ITVZ1U?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true
Sign up for Big Ideas for Small Business https://bigideasforsmallbusiness.com/
WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!
https://auroraconsulting.biz/lets-meet/
smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation
I could speak with Tim Brown all day on this topic: Confident Speaking vs. Public Speaking. Join Tim and me as we explore communication challenges for small business owners.
Find Tim on Twitter and join his weekly Spaces on Saturday at 11 a.m. EST. https://twitter.com/SimplyTimTV .... SEE TIM'S PINNED TWEET.
Find Tim on Linkedin: https://www.linkedin.com/in/timothybrown/
WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter.
Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!
https://auroraconsulting.biz/lets-meet/
smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation
When to know if pricing your product or service is the right amount. Are you charging too little? Price vs. Value.
We talk with Heather Bays and Maria Workman who are both artists and have invested time in the Web3 space with their respective NFT projects. But even before launching their NFT projects, they both have had to adjust their pricing and perspective.
Maria Workman Links: https://linktr.ee/mariaworkman
Twitter: https://twitter.com/MariiSunshine
Poodle Pals project: https://poodlepals.org/
Etsy store: https://www.etsy.com/shop/thedoodlefluffs/?etsrc=sdt
Heather Bays: http://www.heatherbays.com/
DollyTown NFT Project: https://www.dollytownnft.com/
WHO WE ARE: 60+ years combined of owning, running, and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!
https://auroraconsulting.biz/lets-meet/
Web3 #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation
Nadia Ben Brahim aka TheMompreneur.eth. Nadia is the Founder & Chief Visionary Officer of Metahers, a community of women seeking personal and professional development, community resources, leadership training, and connection in their lives.
Nadia specializes in branding thanks to her corporate background and is a Web3 enthusiast and wants to empower women to embrace Web 3 technology for their small businesses.
0:00 Looking glam on top and wearing jammies on the bottom
0:10 Work environment 0:20 Meet Nadia The Mompreneur
2:10 Nadia's background in hospitality and experience with branding 8:18 Nadia's business metahers.xyz
8:45 Web3 + Metaverse for small business
13:48 When Nadia knew she wanted to leave corporate
18:00 Climbing the corporate ladder but then going out on her own
20:40 Before going out on her own
21:10 Focusing on women business owners for branding
22:00 Onboarding Women business owners in Web 3
23:00 Web 2 vs. Web 3 for women business owners
23:55 More open to branding changes before jumping into Web 3
24:30 What challenges were presented when starting your own business
26:00 Is having a structure more productive?
27:00 US holidays vs. Europe
28:00 How does metaverse help your business
28:30 What does MetaHers do & how it helps women business owners?
32:00 The support of people in Web 3
33:30 IRL events in Web 3
33:50 Community has been around for decades in small business
34:20 Individual smaller communities
36:00 How you can find Nadia, her course and consulting
38:20 Nadia speaks French & Arabic
Nadia's website: metahers.xyz
Watch Nadia explaining her experience in the hotel business: https://youtu.be/IB7uOJ55JBM
Join CoinQueens Hive in Geneva App: https://links.geneva.com/invite/8f3bb073-9765-4df9-b851-a79a550ed772
WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter.
Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!
https://auroraconsulting.biz/lets-meet/
branding #businessbranding #personalbranding #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense
We interviewed Jon Briggs to discuss top small business mistakes and how entrepreneurs turn passion into profits.
Jon is a creative content producer with two Emmy Award nominations (and one Emmy Award win) to his name. He's produced content for some of the biggest influencers and brands in the world and is featured in a best-selling personal branding book alongside creators like Logan Paul, Gary Vaynerchuk, and Seth Godin.
Jon understands the intersection of storytelling and brand building which has allowed him to lead teams to create branding and content experiences for companies and personal brands both big and small.
When he's not strategizing or producing, you can find Jon coaching two of his son's football teams and changing his youngest son's diapers on the regular.
You can find Jon on Linkedin: https://www.linkedincom/in/jon-briggs/
Find out about Parody Tease & Unfantasy Football here: https://www.unfan.xyz/
0:00 Emmy Award Winner Jon Briggs
0:38 Top Mistakes Business Owners Make
1:39 Jon Introduces his entrepreneurial path
2:29 How content marketing helps business
3:27 Why some people start their own business
5:08 How Jon got started with GaryVee
7:10 Jon shows us his Emmy Award
8:07 How storytelling & branding helps business
26:00 How to use animation in marketing
27:00 Intellectual property for a business
29:00 Web 3 technology for a business
29:15 Stoner Cats Animated Series
29:45 Hollywood production process
30:00 It doesn't have to be Web 3
WHO WE ARE:
60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter.
Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!
https://auroraconsulting.biz/lets-meet/
Web3 #Web3Technology #NFTProjects #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation
Is having a niche in your business a good thing? OR does it present too many challenges and fears. When should you decide on a niche and how should you go about it?
Maiko Sakai, the founder of Airtight Concepts, is a seasoned business strategy consultant a.k.a. secret weapon & confidant to visionary entrepreneurs with the desire to build a high-functioning, profit-generating business of their dreams. She serves her clients whom she fondly calls “Grounded Go-Getters” to shift from operating a transactional business to a transformational business through her 2 business programs, “Define + Refine Your Profitable Niche” and “Business Optimizer 360.”
Originally from Japan, Maiko considers herself a New Yorker, loves ethnic foods of all kinds, and is a sucker for ultra-contemporary design & exotic houseplants. She earned her MBA from Cornell University.
You can find Maiko at: www.maikosakai.com
Quiz 1 - Discover Your Hidden Profitable Niche Archetype: https://quiz.tryinteract.com/#/5fea74635dba6a00165f3c93
Quiz 2 - Take her Niche Quiz: https://www.maikosakai.com/niche-quiz
WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!
https://auroraconsulting.biz/lets-meet/
niche #businessniche #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation
Mike Neubauer reviews Practical Use Cases and examples for how Small Businesses can utilize Web 3 technology. Let's remember that technology has always evolved since the beginning of time so how is Web 3 different since most people are super skeptical due to "crypto scams" etc.
See chapters:
0:00 Small Business + Web 3 Technology 0:30 Who is Mike Newbauer?
5:55 How he got into web 3 as a business owner 6:24 How ecommerce can work with web 3
7:50 Introduction into an NFT project
8:24 Blockchain + marketing + branding
9:30 Barriers to entry to web 3
12:40 Starting out in web 3
13:30 How business can look at web 3
13:40 Technology now vs. then
28:28 Any business can have an NFT but HOW
28:52 Using Web 3 as a marketing tool
29:25 Thinking of what's old is new
30:22 Coke & Pepsi
32:00 Developer perspective on launching a project
32:25 FOMO & Hype as a marketing campaign
33:40 How failure may happen with NFT projects
34:00 Hot air in crypto market that ruins it for many others
36:15 NFT projects as a business model + Founder behavior
38:00 How projects are restricted
38:50 BEYOND THE BLOCKCHAIN - Pivoting in business
39:35 Exploiting technology for greed
40:20 Regulation in Web 3 in a decentralized ecosystem
41:45 FTX is not a crypto problem
42:45 What's scary vs. what's next
43:10 DYOR
44:08 How Battle Bunnies averted a scam
46.30 When an NFT gets stolen
46:45 What is the backbone of an NFT even if its stolen
47:30 Burning an NFT
48:09 Phishing scams in NFT marketplace
49:08 How smart contracts drives the technology
50:15 Why web 3 can be UNcomfortable for MANY
51:00 HAVING OPTIONS that may not have existed before
51:30 Learning new technology is always changing & happening
52:08 What is an NFT? 53:00 Another use case of an NFT
54:38 How the value proposition works for an NFT
57:00 Creating demand for a business asset through web3 technology
Links:
www.YourOpsGuy.com
Unfan.xyz
WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!
https://auroraconsulting.biz/lets-meet/
marketing #web3marketing #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation
Many business owners struggled through the pandemic when trying to get an SBA disaster loan. Part of the reason was because they were disorganized. Here are 3 Reasons to Fire Your Consultant if they're not doing these things to help you run your business.
We also discuss why you SHOULD have a consultant no matter how small you think you business is.
Download our documents checklist: https://www.auroraconsulting.biz/finance/the-dreadful-disorganized-document-disaster/
Two most important documents: https://www.auroraconsulting.biz/finance/two-most-important-documents/
WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter.
Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!
https://auroraconsulting.biz/lets-meet
smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation
There's a stigma in Web3 for the wrong reasons. We'll discuss how web3 is an underutilized technology for Small Business Owners. When it comes to branding, most small businesses don't maximize the potential of branding without Web3. Imagine the possibilities! Chapters:
0:00 Web3 "warning" by Trevor (not a "Crypto Bro")
0:51 Preview 1:30 Who is Heather of CoinQueens
5:40 The difference between Web3, Crypto, NFTs & Blockchain
10:30 What's keeping people from embracing Web3 in their small business
11:58 Having a digital wallet
13:00 How Web3 is more confusing than it needs to be
13:55 Instagram introducing how to connect a digital wallet
15:45 Use case for an artist during a live streaming show
17:41 What does it mean to mint an NFT on the blockchain
20:14 What happened with FTX & how does it affect web3
23:30 How decentralized really works despite FTX debacle
23:57 Risky investments exist even without crypto & blockchain
25:41 Most inspiring moment about onboarding women into web3
26:44 Wine, Women & Wallets
27:46 Heather's intro into NFTs & "pretend investing"
28:15 1989 Sisters NFTs by Fashion Illustrator Blair Bernstein
29:33 Web3 term "OGs" = "Original Gangsters"
29:41 How can small business embrace web3 for their products & services
31:53 Starbucks brand as an example using NFTs
Medium article about the basics of onboarding into Web3: https://anchor.fm/auroraconsulting/episodes/Underutilized-Technology-for-Small-Business-Owners--Web3--Branding-e1qspgt
Heather Rae Doyle was introduced to cryptocurrency through a friend who was mining Bitcoin. What started as recreational investing led to the formation of their institutional crypto fund, CoinKings.
When the fund began attracting investors, Heather found herself having nonstop conversations with women asking things like, "What is crypto and why is my husband putting his bonus in your fund and not remodeling our outdated kitchen?" It wasn't scalable to be having in depth crypto and NFT conversations one on one.
Heather asked her community to be patient and created her first event, Wine Women and Wallets: Welcome to Web3. The events were a success and attendees were green lighting participation in the fund. What came as a surprise was the women's interest in doing their own investing. Women wanted to learn more than the basics and Heather found herself creating future educational programs as well as serving as personal advisor for women looking to develop a personal crypto and NFT portfolio.
As success grew, so did the opportunities and Heather found herself in a position needing to scale her services. Heather founded CoinQueens as a web3 company and "minted" a founding team of 30+ impressive, industry leaders.
These women range in skills from developers, finance professionals, marketing, blockchain, investors and more. Heather plans to use this team to grow CoinQueens into a premiere web3 consulting and advising business along with continuing to educate and onboard female business leaders to the opportunities of web3. Visit https://www.coinqueens.io/ for more information about Heather and everything CoinQueens.
WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter.
For more info about us and our upcoming NFT project Biz Glitch NFT, visit https://auroraconsulting.biz/lets-glitch
web3 #blockchain #branding #web3 #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation
ARE YOU Starting a Side Hustle Business? You may want to be mindful of these top 3 mistakes "side hustle" small business Owners make. We've seen it first hand. The so-called "gig economy" spawned millions of new Small Businesses. Many of these new small businesses are actually second income streams for folks.
That's why so many people call their small business a "side hustle." The problem with the side hustle mentality is a failure to treat the income, the service/product, the customer, like you're running a small business.
We encountered this problem recently with someone we depend on; for this person, the service provided is a side hustle second income after their day job income. The service provided provides convenience for us with our busy schedules. The pricing is comparable to the price we would pay if we took care of this ourselves, so we're paying for the convenience more than anything.
The problem is, often the convenience is...well...INCONVENIENT. And it happens a lot. So much so, that we recently ended our four year long relationship with this service provider.
That got us to thinking about other folks like this person who have a side hustle type of gig.
TREVOR: In fact, I said to Linda, "(THAT PERSON) doesn't run her business like a business. They're not a business owner."
As customers, when you've been inconvenienced too many times, you can sometimes feel mistreated by a business owner.
As business consultants and advisors, we observed how this business owner failed to treat their business like a business instead of "just some extra money" every month. And that led us to the Top THREE mistakes that side hustle business owners make.
ONE: Failure To Nurture Customer Relationships. You have to put a face to the money. You have to think of your customer as an important part of your future, not just those couple of extra dollars you're making now.
TWO: Poor Time Management. Many of your customers are willing to pay you comparable market prices simply for the convenience of what you provide. In other words, for basically the same price, they can often do it themselves.
If you're not honoring your own time, you're probably not honoring your customer's time, either. And that failure will quickly diminish their sense of convenience for the service you provide.
THREE: Absence of a Written business plan. Successful Small Business Owners understand that one day after another presents different challenges. Supply chain issues and pricing is only the latest issue. COVID-19 was another.
What other issues can impact your business, whether positively or negatively? More importantly, what is your PLAN to face challenges or take advantage of opportunities? You cannot have that PLAN in your head; write it down.
WHO WE ARE:
60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter.
Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!
https://auroraconsulting.biz/lets-meet/
SIDEHUSTLE #startinganewbusiness #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation
How does Situational Awareness in Business and Life affect everything around you. Not paying attention leads to unwanted surprises and frustration.
Use incoming information, no matter how inconvenient, to help understand more about your business with the day-to-day operations.
Listen to this episode on ARE YOU PAYING ATTENTION in Your Business: https://podcasts.apple.com/ca/podcast/being-too-busy-to-pay-attention-to-details-how-much/id1571146165?i=1000532377372
WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN! https://auroraconsulting.biz/lets-meet/
We received an envelope in our mailbox and this is what happened. Can Direct Mail Work Despite Email Marketing? Direct Mail Statistics link:
https://www.fundera.com/resources/direct-mail-statistics
✅ 70% of consumers say direct mail is more personal than online interactions.
✅ 54% of consumers say they want direct mail from brands that interest them.
✅ Direct mail open rates can reach up to 90%.
✅ 42% of recipients read or scan the direct mail they receive.
✅ Direct mail spend—at $38.5 billion—accounts for the largest portion of US local advertising spend.
✅ US advertisers spend an average of $167 per person on direct mail.
✅ These US advertisers earn an average $2,095 worth of goods sold through direct mail per person
✅ 70% of consumers say direct mail is more personal than online interactions.
✅ 54% of consumers say they want direct mail from brands that interest them.
✅ Direct mail open rates can reach up to 90%.
✅ 42% of recipients read or scan the direct mail they receive.
✅ Direct mail response rates are five to nine times higher than any other advertising channel.
✅ The average direct mail response rate for prospect lists was 4.9% last year.
✅ Adding a name to your direct mail piece can increase response rates by 135%.
✅ 62% of consumers who responded to direct mail in the past three months made a purchase.
✅ 39% of consumers try a business for the first time because of direct mail.
✅ Direct Mail can be simple like the business card in the mailbox or it can be focused based on statistics, demographics and brand loyalty
WHO WE ARE:
60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter.
Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!
https://auroraconsulting.biz/lets-meet/
directmail #directmarketing #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation
Today, we discuss "The Trevor Method" and how Trevor designed standards to quadruple his income and dramatically reduce stress.
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ACTIONS speak louder than words
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Strict standards of doing business
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Create a funneling process
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REFUSE to do business with people who fail during the funnel phase
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Improves quality of prospects & experience but doesn't eliminate completely
How to incorporate The Trevor Method into your hiring practices?
First, let's survey the current employment/hiring landscape.
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Shortage of potential employees
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People want better wages and better working conditions
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Excellent time for the BEST businesses to get the BEST people
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Examine competition: many Small Business Owners operate as if it is still 2019.
To differentiate yourself, you must have a longer term vision of the future of work and the future of the workplace in America
Next, create your own "Trevor Method".
A. Standards. What is your vision of how you want to conduct business, the "personality" characteristics of you, your business, and the culture within your business? You have to know and respect yourself first before you can go out there to begin finding the ideal employees. Who is your ideal employee? Write down the characteristics.
B. Wages. The biggest unknown and the biggest failure, is NOT knowing the ideal wage to pay people. What is your competition paying? What is the national average for a similar position in your business? US Dept of Labor provides an overview of wage data for hundreds of occupations:
LINK: https://www.bls.gov/bls/blswage.htm
BE LIKE the New York Yankees. Not only is there a prestige for playing for this premier baseball team, the team hires the best talent and PAYS for that talent. The Yankees can do this because, first and foremost, they understand their true VALUE as a business and as an employer
C. Pricing. If you pay a higher wage, how does this impact pricing of your products/services? Many SBO's are terrified of raising prices for fear of losing customers. We believe that customers will pay higher prices for the best quality, service, and experience. You cannot provide those three things with sub-par employees on your team. Plus, there are other ways you can reduce the impact of higher wages on your pricing calculus.
D. Excuses. Don't become terrified of how bad things are "out there in the world." Media sells itself by selling bad news. If you know your standards, if you know what you want to achieve, you can easily ignore the bad news about pricing and wages and employee shortages.
E. Culture. If you don't know what your internal business culture is, or you don't think you have one, you'd better hurry up and get one together because potential employees want the "experience" of working to be better, not just the salaries.
Things to consider for your culture:
a. Inclusivity. Are you honoring the identities of historically underrepresented people?
b. Positivity. Do you and your managers promote a positive reinforcement method of workplace standards? Or, do you follow the worn-out negative embellishments?
F. Benefits. Besides salaries, what do you offer employees by way of benefits, including health care, flexible scheduling, vacation/sick time, training, etc.? * Hiring Funnel. 1. The MOST difficult part of your hiring funnel is standing firmly by your standards, saying "NO" and standing by that decision. 2. Create behavioral tests along the way of your funnel. 3. Eliminate candidates at different stages of the funnel. Think of your funnel as a US Navy Seals obstacle course: if a candidate fails along the way, they're out, there are no second chances. 4. Sell your TOTAL experience, not just the wages. 5. Final stage of funnel is FACE TO FACE.
How are you reacting, over-reacting, monitoring, obsessing over credit score inquiries? Too many folks concentrating on the wrong then when it comes to their credit score.
We reviewed a dozen Client credit reports. We're noticing a disturbing trend with EXPERIAN credit reports: their is a negative impact of 8 points for inquiries for every credit report we examined, regardless of credit score.
As you will see from the examples, with scores ranging from the 500's to 600's to 700's, removing the 8 impact doesn't really provide any dramatic improvement or detriment to the overall credit score.
Inquiries are a necessary part of applying for credit or financing. The creditor or lender must review your credit report.
The "hysteria" and concern about inquiries on a credit report on the part of Consumers is OVERBLOWN nonsense and a WASTE of time and energy.
Credit Score Inquiries playlist from our SBA EIDL channel: https://youtube.com/playlist?list=PLU8_xppmcm0mujulUo1IwBuqG2_0VDhxm
0:00 Hard vs. soft credit inquiries
0:10 If you want to increase your credit score
0:35 Removing a credit inquiry
1:45 Mistakes when it comes to credit scores
2:00 Why Trevor is an expert with credit reports
2:45 Running credit score & report has a bone of contention
3:00 How misinformation gets spread
3:07 "Don't let anyone else run your credit"
3:25 Lying about running credit
3:50 Fear mongering is a sales strategy & tactic (FOMO)
4:15 Using credit apps on your smartphone
4:45 Running your credit lowers your score
5:09 Running your credit has a minimal impact on your credit score
5:15 Panic people have over running credit
5:50 How people will try to avoid a lending professional from running credit
6:03 Common sense when it comes to running credit reports
6:30 How you decide about the real reason for running credit
8:45 Illustration of points deducted from a credit score
9:20 Too many inquiries
10:20 Worrying about the wrong things
10:40 Focus on rebuilding your credit
11:00 WEALTH & HELLNESS SEGMENT
11:30 Spending too much time on credit apps
12:15 Retracting from our EIDL live show
13:30 Podcast on being obsessed with having control
13:40 Tips to increasing your credit
13:55 Paying credit card bills in full every month
14:22 Closing credit card accounts
14:45 Counter-balancing good credit against blemishes
15:00 Why having small balances on credit card accounts
15:29 Paying interest on small balances
15:50 How people got high credit scores
16:05 Utilization of credit card accounts
17:20 How to manage the credit rules
17:30 Checking your credit score too often is a waste of time
17:40 BLOOPER
17:48 TIPS FOR A GREAT CREDIT SCORE
WHO WE ARE:
60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent.
https://auroraconsulting.biz/lets-meet/
creditscore #creditscoreinquiries #creditreport #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation
Do You Prefer Starting a Project or Finishing a Task? Are you a Starter vs. Finisher? There's a difference but it's all about teamwork, knowing your role in the business, delegating, strengths & weaknesses.
0:00 Getting distracted by new opportunities
0:20 Are you a starter or a finisher
2:00 Can TO DO LISTS be distracting
2:30 How mental fatigue can cause distractions
3:00 Artificial deadlines can delay productivity
3:40 Reviewing tasks vs. finishing a project
4:25 Do distractions impact Accounts Receivable or the bottom line
5:00 Learning how to develop a new product
6:30 Creating vs. prospecting on a new product
7:00 #MassiveFail
7:25 How do you get distracted with new opportunities for the wrong reason
7:45 What happens in between starting & finishing
7:55 Acknowledging of what's not happening
8:00 How we were guilty with our business financing practice
10:00 WEALTH & HELLNESS SEGMENT
10:20 Effort vs. execution
10:40 When things are unfinished
11:10 Learning curve
11:30 When you're not crossing items off your list
TOP 10 MISTAKES WHEN SCALING A SMALL BUSINESS: https://www.fastcompany.com/90624534/business-growing-fast-avoid-these-10-common-scaling-mistakes
WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent.
https://auroraconsulting.biz/lets-meet/
Delgating #procrastinating #procrastination #Strengths #Weaknesses #StartingvsFinishing #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation
Want to save your sanity? We discuss a complicated but simple way on How to Save Jobs when it comes to details and procedures in your business.
A noble goal in any scaling business is learning how to replicate yourself. How can you do that? 0:00 Impact & consequences of scaling a business
SEASON 2 Ep. 2 TIMESTAMPS:
1:00 Communication slipping through the cracks
1:30 Example of a Marketing Call to Action (CTA)
2:15 Possible Call to Action flaw. Do you agree?
3:25 FOMO marketing strategies
4:00 Maximizing profit centers with CTAs
4:25 Agree to disagree about copywriting
4:45 Client communications
5:00 Sales funnel workflow
5:15 Cheaper to retain a client vs. prospecting for new clients
5:35 Our own miscommunication with a Hubspot workflow
6:00 Confusion with a client email
6:15 Mistakes help us learn how to refine the process
6:45 "I'm so busy" excuse
6:55 Getting fired by a client or firing a client
7:10 Wasted time with back and forth emails due to miscommunication
7:30 DOCUMENTING your client onboarding PROCESS
8:00 Roleplaying with your client onboarding process
8:15 Example of bad communication with buying a product online
9:00 How will your business be affected if you don't have clear communication
9:20 How can the "FLY BY THE SEAT OF YOUR PANTS" strategy benefit you
10:00 WEALTH & WELLNESS SEGMENT
10:09 Avoid procrastination
10:20 Organize critical segments of your business that need attention
10:50 Uncovering gaps in your client onboarding process
11:00 Do you have a procedure manual?
11:25 Wealth & Hellness BONUS TIP
11:30 TIP ON HOW TO WRITE a procedure manual
11:40 How we self-published a DIY guidebook product for sale
12:15 Forecast & avoid "worst case scenarios" in your business
WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent.
https://auroraconsulting.biz/lets-meet/
smallbusinesspodcast #businessbasics #FlybySeatofPants #proceduremanual #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation
We banter about 5 mistakes when scaling your small business in 2022. What are some of the things that can happen when you're trying to grow your small business?
0:00 All 5 mistakes are connected
1:09 MISTAKE #1
1:53 2 takeaways with Mistake #1
3:00 Too busy to communicate properly, adhere to standards or be specific
4:50 COVID has impaired group meetings
5:50 MISTAKE #2
6:00 Ideas to generate cash
6:30 How are you presenting your value proposition
7:00 How to plan for growth
7:50 Money insecurities
8:13 MISTAKE #3
8:20 MISTAKE #4 (is closely tied to Mistake #3)
9:25 The onus is always on the business owner
9:45 Mistake #5
10:30 Coping in small business when things aren't working
10:50 Metrics help to observe changes
11:04 Business Plan rears it's ugly head AGAIN
The article that inspired this small business podcast: https://blog.growthinstitute.com/business-strategy/mistakes-that-can-kill-your-scale-up
WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent.
https://auroraconsulting.biz/lets-meet/
smallbusinesspodcast #scaleyourbusiness #5MistakesWhenScaling #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation
How to Manage Stress in Your Small Business especially when people notice that you're stressed. What can you do when you're stressed?
0:00 Are you stressed more often than you realize
0:30 How do you know when to take a break
0:54 We're always busy so when do you take time
1:24 Can you change your location to take a break
1:54 Science says stress affects us physically
2:22 Emotions when stressed can cause more problems
3:15 Taking a break can give more control
4:04 Self care - is it underrated?
5:55 Suggestions on taking a break
6:18 WEALTH & HELLNESS Segment
6:25 How to take a break - do these 3 things
WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent.
https://auroraconsulting.biz/lets-meet/
stress #managingstress #businessowner #smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation
'Tis the season and in this Giving Season: Yourself, Staff, Clients, Vendors, it's about thinking outside of yourself to know the best way to run your business. How are uncovering an optimal experience for yourself, for employees or contractors, clients or vendors.
WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent.
https://auroraconsulting.biz/lets-meet/
smallbusinesspodcast #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK #OrganizeDocuments #Documentation #GivingSeason
What are 6 Questions to Ask When You Own a Business. Do you know the difference between being a business owner vs. an entrepreneur?
TIMESTAMPS:
0:00 Business owners vs. Entrepreneurs
1:00 Being a business owner just because you get a 1099
1:45 All aspects of a business
2:30 6 questions to identify yourself as a Business Owner
2:50 Being abused as an employee
3:15 When an employee become a business owner
3:45 New responsibilities as a business owner
4:00 What we’ve witnessed with business owners who applied for EIDL business loan
5:10 Question #1
5:35 Most business owners don’t have this!
6:00 Question #2
6:45 Question #3
7:30 Creating income opportunities
7:35 Gig economy
7:45 Story about Instacart to Personal Shopper
8:20 Question #4
8:50 If people think you’re bragging when you market your business
9:20 Question #5
9:50 Question #6
10:15 Reducing expenses
10:35 Helplessness
10:55 Forecast & budgeting
11:15 WEALTH & HELLNESS SEGMENT
Business Plan Outline: http://auroraconsulting-9214348.hs-sites.com/write-a-business-plan
WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent.
https://auroraconsulting.biz/lets-meet/
smallbusinessowner #businessownervsentrepreneur #whenyouownabusiness #questionstoaskabusinessowner #OrganizeDocuments #Documentation #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK
How does sleep impact a business owner, entrepreneur? Is sleep important to run your business? We found this article that outlines 8 solid reasons that help a business owner by JUST PRIORITIZING SLEEP!
Article that inspired this episode: https://www.entrepreneur.com/article/355219
0:00 Not discussing science
0:58 Improved concentration
1:30 Sleeping 4 hours per night
2:00 Proven sleep cycles
2:40 Enhanced problem solving skills
3:15 Are you at your Decision making BEST?
3:30 #4 Less Anxiety & Depression
3:55 Coping skills ease with reduced income
4:20 Trevor has dealt with financial challenges due to lack of sleep
4:30 #3 Better Memory | Memory impairment
4:40 #8 Decrease in other health risks
4:57 Cumulative effect of Sleep impacting health down the road
5:45 #5 Boosted immune system
6:00 All reasons are connected and intertwined
6:30 #6 improved social interaction and emotional function
7:20 Not getting enough sleep is an excuse
7:25 Control what you can control
7:30 Being younger may skew sleep as a priority
8:25 Sleep as a remedy
8:30 #7 Better physical form and exercise
8:50 CONFIDENCE
9:40 WEALTH & HELLNESS Segment
WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent. https://auroraconsulting.biz/lets-meet/
OrganizeDocuments #Documentation #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK
Today we discuss the Business Judgement Rule and a historicall lawsuit. We won't tell you who sued whom, you'll have to listen.
The lawsuit was about how a business owner made decisions about the path forward for the business but the shareholders sued citing that the priority is for shareholders to get paid first. Plaintiff won the lawsuit.
This happened in 1919 and to this day, many folks believe this historic lawsuit sets a legal standard for businesses and corporations to maximize profit for the benefit of shareholders.
What the decision really did was create a firm standard that the owner/CEO/director of a business has wide, wide latitude in the area of business judgement. The owners/CEO can make all kinds of decision for the betterment of the company solely based on their judgement.
With regard to putting shareholders first, the lawsuit didn’t set a legal standard as much as it set an ethical one. Why is this important to you, our Small Business Owner audience member?
If you have investors in your business, they DON’T get to tell you how to run the business, especially if their argument is how they have to get paid before anything else. For business owners like you, be reminded that the decision by a court in Michigan truly set the standard for business judgement decision-making.
So, next time your investors start griping, your answer should be, “Hey, you invested this money in ME and my idea and my business sense. You have to trust me to use your investment (and the capital we earn from profits) to make good business decisions to build this business.”
This episode on youtube: https://youtu.be/l1k3llk1opo
BLOG about having investors in your business: https://www.auroraconsulting.biz/finance/dont-tell-me-how-to-make-my-pizza/
PODCAST about having investors: https://youtu.be/7CP1_oP1aH8
CHAPTERS:
0:00 HISTORICAL LAWSUIT 0:30 Decision is cited incorrectly to this day
0:45 What is the business judgement rule
0:53 Who do you think sued Henry Ford
1:45 What happened in the meeting with Henry Ford & Shareholders
2:45 Decision of the lawsuit in Michigan State Supreme Court
3:20 Ultimate decision of the case
3:30 Business Judgement Rule definition
3:45 Investors using this decision in their favor
4:19 document Document DOCUMENT
4:30 REINVESTING in the business vs. dividends to shareholders
4:55 When Investors try to tell you how to run the business
5:00 Don't tell me how to make the pizza BLOG LINK ABOVE
5:40 Take away of the podcast
6:00 Prepare an agreement to manage enforceable expectations
Does your partner support your business? When a Spouse or Life Partner Doesn't Support Your Business. We discuss ways to minimize the conflict when you're ambitious sbout your business and maybe your life partners/spouse doesn't appreciate your committment to your busness.
0:00 Engaging with your EMOTIONAL INVESTOR
0:30 Apologies for the audio
0:55 Do you have household meetings
1:30 When you start a business
1:55 Level of committment of your life partner
2:10 Forgetting to share (OUT LOUD) the minutia
3:00 Not discussing the intentions of why you're starting the business
3:20 The inspiration of this episode of the podcast
4:00 The spouse being instrumental with causing restrictions while running your business
5:00 Boundaries with business
5:31 Your spouse/partner's feelings about your business
6:20 Asking for permission vs. forgiveness
6:50 WEALTH & HELLNESS SEGMENT
7:10 Your partner's commitment to the business
7:30 Courageous conversations
7:45 Having meetings with your EMOTIONAL INVESTOR
8:10 Sharing successes & failures
8:30 Have meetings
9:00 Getting the support of your emotional investor
9:20 Announcement of next week's podcast
WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent.
https://auroraconsulting.biz/lets-meet/
Relationships #FamilyinBusiness #FamilyandBusiness #OrganizeDocuments #Documentation #businessbasics #smallbusiness #smallbusinessowner #buildingabusiness #runningabusiness #simplesense #PAPERWORK
Hiring staff for small business. How to Determine When to Hire a W2 Employee vs 1099 Contractor. TIMESTAMPS INCLUDED BELOW.
Difference between W2 & 1099 spelled out: Download: https://www.auroraconsulting.biz/w2-vs-1099/
0:00 Audio Only
0:20 Hedging bets on how you're paying staff
0:30 W2 vs. 1099
0:50 We've seen so many business owners confused
1:30 DOWNLOAD OUR PAPER on how to differentiate
1:45 IRS definition of 1099 Contractors
2:30 Business Owners shortcut to avoid additional costs to compensate staff
3:30 Workers Compensation is mandated for W2 employees
3:55 Costs of having a W2 employee on staff
4:20 1099 Contractors must budget to meet their self-employed responsibilities
4:55 SALES TAX AS AN EXAMPLE of how self-employed people must budget costs
6:10 WIKIPEDIA definition of a 1099 Independent contractor
7:00 Shifting the burden of taxes to the 1099 Independent Contractor
7:20 We talk LIVE on camera to discuss difference between w2 vs. 1099
8:15 IRS definition of a W2 EMPLOYEE
8:55 What is a statutory employee?
10:15 ON CAMERA
10:30 Remuneration for 1099 independent Contractor
11:00 What you are not permitted to do if you have 1099 contractors
11:15 YOU ARE NOT THE BOSS OF A 1099 INDEPENDENT CONTRACTOR
11:40 MUSICIAN EXAMPLE of an independent contractor
12:15 The problem that occurs with business owners hiring personnel
12:50 Full time workers going to an office and paid 1099 Independent Contractor
13:25 How people think certain taxes and fees are being avoided with 1099 vs. W2
15:35 Business Owner when they were getting PPP for 1099
WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent.
https://auroraconsulting.biz/lets-meet/
Procrastination Strategy. Is it possible to be productive AND TO procrastinate? We banter about how people do it, why they do it, what can you do to overcome overwhelm. TIMESTAMPS:
0:00 Prioritizing over Procrastination
0:30 Procrastinating to record the podcast
1:00 Reasons people procrastinate
1:15 Everyone is “too busy"
1:30 WEALTH & HELLNESS SEGMENT
1:48 Trevor admits to being a procrastinator
2:15 Time tracking FREE TOOL
2:50 Doing household chores that we put off
3:15 Trevor’s issue with procrastination
3:25 Projecting the commitment to the task
3:35 Linda Rey learns her procrastination style
4:50 Figured out how to prepare for a task you want to put off
5:15 Create an artificial deadline
5:40 Prioritizing to control the overwhelm
5:50 Do procrastinators lie?
6:00 Linda Rey throws Trevor under the bus
6:15 Honoring deadlines
6:30 Trevor makes excuses
6:45 Facing consequences of procrastinating
7:15 Being prepared for possible negative consequences
7:45 Fear of the consequences
8:00 Setting up a plan to avoid a consequence
8:30 Recognizing the fear, worry of a consequences
8:55 Reactions and responses are the only thing we can control
9:10 THE NOT DOING consequence
9:30 What tasks or activities do you procrastinate?
WHO WE ARE: 60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent.
Find us here: https://auroraconsulting.biz/lets-meet/
Do you think multi-tasking is efficient or do you prefer focusing on one task at a time to ensure accuracy?
0:00 The virtues and downfall of multi-tasking
0:45 Multi-tasking while recording ex. reviewing script
1:20 Multi-tasking not possible
1:40 2 different scenarios that demonstrate how multi-tasking doesn’t work
2:00 Distracted driving
2:20 When was Trevor in Vancouver???
2:45 Trevor was almost in an accident
3:00 Staying focused
3:20 Working in front of the TV
3:45 Redirecting focus when you catch yourself trying to multi-task
4:10 Accuracy is compromised when you’re not focused
4:30 Turn off audio alerts and notifications to not be distracted with sound
4:50 Sending emails to procrastinate and as an attempt to multi-task
6:00 Not delivering quality work
6:10 Linda’s definition of Multi-tasking
7:00 How to answer why something isn’t done yet
7:20 Understanding how something may not be a priority and why it’s not being attended to
8:15 How and why science fits in
8:30 WEALTH & HELLNESS SEGMENT
9:00 Track when you’re multi-tasking to see how long it takes to do
9:50 Schedule tasks to give undivided attention
10:50 "Multi-mistaking"
Let's explore the 5 Top Worries of Small Business Owners and how entrepreneurs lose sleep when running their business. TIMESTAMPS included. We found this article; this seems akin to the 5 stages of grief, so to speak. All of these items are worries a small business owner faces. Let's break it down.
Article with Infographic: https://smarterbusiness.co.uk/blogs/infrographic-the-top-5-worries-that-keep-business-owners-up-at-night/
0:00 FIVE Business Worries
1:15 Trevor born in England
1:25 Link to article that inspired this podcast
1:50 List of TOP 5 WORRIES of Business Owners
2:08 Work Life Balance: Less time worrying by not doing these things
2:45 Fun spark of why you started your business
3:25 How are you managing work life balance?
3:45 How do you manage expectations of your customers?
4:05 Becoming physically ill from stress
4:50 Staff Shortages worry
5:15 Fear and worry is easy to occur when you own a business
5:40 Fear of confrontation
6:00 Courageous conversations to manage confrontation
6:30 Hiring practices 6:50 Technology worries
7:15 Trevor doesn’t worry about technology
7:30 The learning curve is exhausting
7:45 Time saving technology 8:00 Status quo if we avoid technology
8:25 Cash Flow Worry
8:40 Cash flow precludes financing opportunities
9:10 Taxes are #1 Worry (according to this article)
9:30 Paying taxes means you’re doing well? 9:50 If you have to pay more taxes, you got a raise!
10:00 Not managing paying taxes will impact cash flow
10:15 Resenting when you have to pay taxes
10:40 Worry begets worry
10:50 WEALTH & HELLNESS Segment
11:05 Review infographic for ideas on how to manage the top 5 worries
11:25 Do you just want to manage the status quo?
11:45 Is the way you’ve been doing it the best way to do it?
How to Be More Productive in Your Small Business. How do you avoid responsibility when you don't know something or don't want to do something? TIMESTAMPS INCLUDE:
0:30 Mindset & motivation
0:45 Staying stuck in the status quo
1:15 How to get results
1:30 How do you handle not doing something necessary for your business
1:50 Excuses vs. Examination
2:00 Car assembly line metaphor
3:00 Are you making excuses for not having results you want or expect
3:55 Excuses are easy to make
4:20 How are you examining a situation to understand how to address a problem
4:30 Self-reflection
5:00 Are you too busy making excusing vs. applying problem solving skills
5:55 WEALTH & HELLNESS SEGMENT
6:00 How do you know if you’re making an excuse?
6:30 Real example of a problem that was emotional
7:50 A visceral change when you start strategizing with what you can control
8:45 Searching for solutions affects your emotions and mindset
9:10 What happened next after redirecting focus vs. making excuses
9:35 "Energy flows where attention goes”
10:00 Excuse-making exercise
10:20 Staying stuck instead
Worrying isn't productive unless you're engaged in productive problem solving tactics. Complaining doesn't do anything unless you take action to resolve an issue. Take action. Execute. TIMESTAMPS include:
0:00 What do you obsess about unnecessarily
0:40 Background of Linda Rey & Trevor of Aurora Consulting
2:00 Running a small business based on previous business backgrounds
2:13 Seat of Your Pants University
2:40 LEARNING how to run your business because of COVID
3:10 How we saw small business owners who didn’t know stuff about their business operations
3:30 Securing a business loan is a determination of how you run your business
4:00 Obsessing about stuff that is irrelevant to GETTING A RESULT
4:30 Is your obsession actually productive to a mission
5:00 Obsessing about credit scores
5:10 Credit companies cater to your fear
5:30 JFK quote
5:55 NOW is the time to review what you may feel deficient in
6:10 Reviewing what you’re obsessing about
6:30 Obsessing about things we can’t control
6:55 Problem solving vs. wasted worry
7:10 Create options and control what you can control
7:40 EXAMPLES of what we’ve seen people obsess about
8:30 Inspiration for this podcast
9:00 Record keeping for EIDL LOAN which people DO NOT READ
9:30 Worry about things that haven’t happened yet
10:00 Example of what to consider when worrying
10:30 Obsessing about things you can control
10:50 Obsessing to be more productive or STAY MISERABLE
People love to negotiate. People love to think they're getting a deal. But what happens when you set your price to match your perceived value? Is your value worth your price. TIMESTAMPS INCLUDED:
0:00 DIY vs. White Glove
0:30 Does your price match your value?
0:40 What is “expensive”?
1:05 Your money mindset
1:18 HAPPY MONDAY by Ken Honda (LINK BELOW)
1:25 Feeling confident with how you price your product & service
1:40 Do people like getting a deal
2:00 Certain products aren’t discounted
2:30 Do you understand your value before you set your price
2:45 Understanding your own value by understanding how you value other products & services
3:20 Creating a filter to know who you want to work with
3:40 Knowing your value based on results you deliver
4:00 Today’s topic was inspired by the restaurant trade
4:55 What is your appreciate of products & services you pay for
5:00 Value can be attributed to respect or a lack of respect
5:55 How do you determine your price? Research? Experience?
6:55 Confidence in your price
7:20 Pay attention to the quality of the service you receive on someone else’s product
7:30 You can’t expect DIY prices with White Glove service
8:45 If it’s too expensive & time management strategies
10:50 Not having money or time
11:40 Convenience: Luxury items vs. practical items
11:55 It’s too expensive vs. I can’t afford it
12:15 WEALTH & HELLNESS SEGMENT
There are times when you're not an ideal client and a business owner may be managing expectations to avoid disappointment in a variety of circumstances when it comes to a client relationship. TIMESTAMPS:
0:00 How do you disqualify prospects to not be disappointed
0:40 Giving people the benefit of the doubt
1:30 Don’t take it personally
1:40 How emotions play a part in being disappointed
2:00 How can you prevent disappointing someone
2:30 How communication plays a part in managing expectations
3:00 How to anticipate the client’s expectations
3:15 Filters and funnels
3:45 Action speak louder than words
4:00 Aurora Consulting screening process
4:25 When someone is indifferent about working with you
5:10 Arrogant business owners when you want to hire a professional
5:45 How to you tell your story when taking up a professional’s time
6:25 Help for free?
6:45 A business owner needs to filter to know if you’re qualified to be a client
6:55 More free stuff?!?
7:30 When a business owner doesn’t call you back
7:40 Being a worthy prospect
8:00 Maybe a business owner doesn’t want to do business with you
8:20 Trevor thrown out of a car dealership - NOT REALLY
8:55 People aren’t waiting around to give you free info
9:05 WEALTH & HELLNESS SEGMENT
9:10 What are your funneling techniques?
9:50 SALES SKILL: Disqualify prospects
How have you prepared for a disaster in your business? Today we discuss how to prepare for a disaster in your small business to maintain continuity in your business. TIMESTAMPS:
0:00 IT'S FOR THE TOILETS
0:30 Wishing safety to those in the path of Hurricane Ida
0:50 Climate change prompts preparedness
1:15 Sept is Disaster Preparedness Month
2:00 Results from a disaster
2:20 COVID taught us to understand how a disaster affects business
3:15 REVIEW YOUR INSURANCE (Annually)
3:20 Prepare a disaster preparedness plan
3:30 How is staff affected due to a disaster
3:50 Create communications to customers, vendors & suppliers
4:05 Cloud based strategies to maintain continuity
4:20 Linda Rey's experience as an insurance agency owner
4:40 Trevor's experience as a Mortgage Loan Officer during a disaster
6:10 Thinking outside of oneself
6:40 What's worst case scenario if a disaster affects your business?
7:15 Take small amount of time each week to prepare for a disaster
7:30 WEALTH & HELLNESS SEGMENT
8:00 CHALLENGE: Draft a Disaster Preparedness Plan
8:37 We hired a Professional Organizer
9:30 How we managed Storm Isasis
10:30 Profitability in continuity
10:40 Chunk your time to organize your business in the event of a disaster
Grab your free business plan outline here: http://auroraconsulting-9214348.hs-sites.com/write-a-business-plan
There are folks that are clueless when it comes to minding their own business.
TIMESTAMPS include:
0:00 Cursed out by a client
0:20 Touchy-Feely concept? IN BUSINESS?
0:35 STAR TREK reference
0:55 When do you get annoyed and wonder how you may be guilty of the same thing?
1:25 Pet peeves
1:35 Chaos in ignorance
1:50 Problem solving - solution seeking strategies
2:00 When people don’t see how they cause their own problems
2:35 100% approval ratio on closing loans due to: accuracies and no drama
2:55 Owning our own deficiencies vs. finger pointing and blaming
3:30 The more people are paying attention to you, the less they pay attention to their own issues
3:50 Are you scrutinized someone else’s behavior vs. your own
4:15 Being relentless with others when you haven’t attended to your own basic issues
5:00 Falling for the complainers who enjoy drama
5:55 Projection 101: Real life example
8:30 Owning your contribution to a breakdown in communication
8:55 Looking in the mirror can be daunting
9:10 Emotional Intelligence (EQ)
9:30 Part of our behavior causes the issues we dread
9:45 Focusing on hypotheticals vs. reality
10:00 Looking at other businesses to witness your reaction to their practices
10:10 Control what you can control
10:15 How do you react to others
10:30 Don’t react. Respond
10:50 Wealth & HELLNESS Segment - Owning your emotions
FORGIVE THE POOR AUDIO QUALITY! We announce why the audio is not great. Being Too Busy to Pay Attention to Details | How Much Is It Costing You to not pay attention to employees and the customer journey process? TIMESTAMPS:
0:00 Customer journey can be a bumpy road
0:30 Are you paying attention to what your employees are not paying attention to?
1:30 What can you control as part of the customer journey
2:00 Damaged products can lead to discovering a breakdown in quality control
2:20 Developing systems with benchmarks to ensure quality control
2:45 When you scale, are you extending your vision of the customer journey to employees
2:55 Sharing the culture, mission and passion of the business with employees
3:15 Story about a franchise that wasn’t a franchise who tried to be like a franchise
4:25 Trevor goes to Russia and the McDonalds was the same
5:15 Employees not at the same risk when they make a mistake
5:50 BIG PICTURE OVERVIEW
6:00 What is culture?
7:51 Sharing culture with employees and independent contractors
8:00 Brand voice and tone as part of the culture
8:29 Learning from hiccups, mistakes, errors and oversights
8:40 Preparing employees for worst case scenarios you as a business owner have already experienced
9:00 Employees may not have the same learning curve as you’ve experienced
10:00 Other quality control experiences
10:45 Laziness or lack of training?
11:45 Acquiring new customers is more expensive than retaining existing customers
12:15 Implementing automation strategies to increase efficiencies
12:30 WEALTH & HELLNESS segment
0:00 Owning a business is not for everyone
0:30 Paperwork: Deal with it!
0:50 Wasting time and money by not doing this
1:30 Our EIDL consulting channel lends insights
1:40 People ignore business basics
2:00 Invest time to organize everything
2:10 Why wait for an event to find out how your paperwork is messy
2:30 HOW LIFE EVENTS can help to organize your paperwork
2:45 Addressing paperwork before it gets out of control
3:25 Garbage analogy
4:00 Emotions that prohibit addressing paperwork
4:15 How to overcome overwhelm to address paperwork
5:00 Using automation to set a schedule to execute tasks
5:30 Organizing receipts vs discarding
6:20 Actual client MESS
6:55 Events that call for organized business paperwork
7:20 What we see daily with clients and paperwork
7:40 It’s like MATH.Who hates math!?
7:55 I’ll never need this paperwork so why bother
8:15 If you own a business, you can’t excuse the task of paperwork
8:20 Ignorance is not a reason to NOT DO SOMETHING in your business
8:55 WEALTH & HELLNESS Segment: DELEGATE
9:20 If you don’t have the money to hire, then you make the time to learn/do
9:55 You’ll save time to make more money if you figure out how to manage paperwork
10:20 How are you prioritizing your time to learn how to organize your paperwork
Do you talk to your CPA all year long? OR only during TAX TIME? Do You Love Your CPA | Should You Fire Your Accountant? We've heard some horror stories over the past few years when business owners want to borrow money only to find out that their tax returns are rubbish. Who's to blame? You, for keeping your tax professional?
0:00 What conversations are you having with your CPA every year
0:25 Do you like your CPA too much that you’re missing errors
1:00 Minimize tax liability compared to qualifying for financing
1:30 Not disclosing all of your income
2:10 Why are you keeping your CPA around
2:45 How to know your CPA is “LESS THAN”
4:00 Getting a refund from the IRS isn’t always good news or a good strategy
5:00 Business partnership - financial planning
6:00 Penny wise POUND FOOLISH
6:55 Cost as the gateway to retaining a quality tax professional
7:40 The pain of not hiring a quality tax expert
8:00 Minimizing Tax liability and qualify for the maximum loan allowable
8:30 Conversations with CPAs when you want to do financial forecasting
9:45 How we guide business owners with financial considerations for their business
10:30 Wealth & HELLNESS segment: VACCINATIONS
How is your small business structured? Do you have a Business Partnership? Do you have business owners that are no longer involved in a business? Business Partners & Owners can avoid a Lawsuit by making sure you REMOVE them if they are NO LONGER involved. Gut wrenching, soul crushing, heart breaking circumstances and consequences lead to valuable but expensive lessons learned.
TIMESTAMPS:
0:00 You don’t know what you don’t know
0:30 Business partners and financial consequences
1:00 Small Business can make BIG mistakes
1:25 Aurora Consulting predictions during COVID become a reality
2:00 What has the COVID pandemic taught you about your business?
2:30 Two real life stores of business partnership gone bad
3:15 Starting a business and bringing on a partner
3:25 Why business owners bring on partners
4:10 Problems that occur after a partnership is formed
5:00 Why dissolve an entity if partners exit
5:05 How NOT to create a business partnership
5:21 The business without a written partnership/investor agreement aka SHOE STORE
5:50 WHERE IT WENT WRONG 6:15 Handshake and "paper napkins”
6:30 Bad behavior that doesn’t help the overall business as a whole
7:29 No agreement was established to formalize the business relationship
8:20 Without written documentation, possible drama could ensue
8:42 Marketing business: Did Partner embezzle money?
10:30 Dealing with operational issues before they linger and languish
11:15 Thinking through to the worst case scenario in order to avoid
11:49 Attend to the paperwork of your business operations
11:59 Simple example: Taking out the garbage before it rots & stinks
12:20 Procrastination and excuses
12:30 AVERTING CRISIS: Our 2 business examples
12:45 Tending to housekeeping issues of your business operations
13:25 If we haven’t scared you, we hope you don’t find out the hard way
14:00 If you don’t do the work ahead of time, we learn valuable, EXPENSIVE lessons
14:20 Our hypothetical not hypothetical business owners
14:28 Real people, real businesses, real problems
14:45 Paying an emotional price if you neglect basic business housekeeping functions
14:53 MOST OVERUSED EXCUSE: "I’m so busy”
15:10 Wealth & Hellness segment
YouTube for Beginners for your Small Business | Video Marketing Basics on starting a YouTube Channel or building your YouTube channel to build your business. TIMESTAMPS INCLUDED.
TubeBuddy Affiliate Link: https://www.tubebuddy.com/HeyLindaRey
ONE OF MY FAVORITE HOW-TO-YOUTUBE channels for tips, techniques & tactics: https://www.youtube.com/c/BusinessFilmBoothOnline/featured
0:00 Why video marketing builds your business
0:17 WE ARE ON CAMERA having coffee for part of this video
0:45 Create a Youtube presence for your business
0:55 Youtube is a new business development strategies #NewBizDev
1:30 Builds credibility and authority
1:40 Share relevant information that helps to answer a question, solve a problem or provide an experience
2:00 Tactics to start a channel 3:00 What TubeBuddy does
3:34 How I did it wrong when I first started YouTube
4:20 Video example of how I did it wrong (I've since adjusted the keywords, titles & tags for this video example)
4:55 demo of the TubeBuddy plugin
5:25 Google questions related to and relevant to your business for idea of what people are search for
6:00 Ultimate challenge is finding / making the time
6:40 How many videos to record / publish a week
7:20 Start out doing at least 1 video a week
7:55 Ideas when editing
9:30 PROFIT & PLEASURE SEGMENT
Is this you? Or do you have the guts to talk about What Business Owners HATE doing! TIMESTAMPS included:
0:00 Business owners hate doing this
0:40 Sales gets a bad rap
1:00 Urban Mythology of Sales
1:30 Our 2019 IF/THEN Thursday video series
1:45 If you own a business, you're in sales
2:00 Example of someone who thinks they don't have to sell BUT THEY'D BE WRONG
2:40 Flipping the NEGATIVE CONNOTATION of SALES
3:05 An example of sales without feeling like you're selling
3:23 Referrals as a way of selling without feeling icky
4:30 Instead of focusing on the fear and HATING SALES
5:00 Inventory of emotions
5:20 Pleasure & Profits SEGMENT
5:30 Dismissing Sales as part of your job/business
6:55 SOLUTIONS for Trevor's TWO FRIENDS' businesses
8:00 Getting rid of a bad paying or unfavorable client
8:30 WEALTH & HELLNESS Segment
8:50 How to overcome the drudgery of SELLING
9:35 Play a game with the prospect of SELLING
10:30 Sales training helps to DISQUALIFY a prospect
11:00 How can you make it fun when you have to SELL STUFF?
If you own a business, there are certain Business Documents You Should Have at Your Fingertips AT ALL Times! And not because we said so but there are many reasons that pop up that would call for you to know vital aspects of your business.
TIMESTAMPS:
0:00 What's vital to your business operations?
0:50 Background on why we feel compelled to share this oversight of many business owners
1:25 What happens when you don’t have items in a moment’s notice
1:56 Our finding with the business loan process
2:35 List of vital documents. Can you grab them in 15 minutes?
3:30 Examples of NOT HAVING business documents
4:00 Basics of a DBA certificate
4:40 Basics of an EIN filing receipt
5:30 did your business happen by accident?
6:00 Activity that’s easy to procrastinate
6:16 As a business ages, memories fade
6:45 Why vital - NOT just for FINANCING
7:10 Examples of what seems minor becomes a major mistake
7:33 Documents if you encounter a lawsuit
8:30 Maintaining a continuing of accuracy
8:50 What vital lessons did you learn during COVID about running your business?
9:40 Put lessons to work
10:00 LAST THOUGHT on why docs are vital
10:24 How good OR BAD is your CPA with making mistakes
Tune in with us as we discuss documents we've seen small business owners FAIL TO PRODUCE leaving certain opportunities just out of reach.
Not knowing may seem stressful but how you handle expressing yourself is key with customers, prospects and co-workers. Creating a culture to learn and uncover new information will aid in everyone LEARNING and gaining respect. This will help to experience less stress to make more money.
TIMESTAMPS include:
0:00 Saying silly things to avoid saying I DON'T KNOW
1:50 Seeming credible to avoid saying I DON'T KNOW
2:05 When you become more confident saying I DON'T KNOW
2:30 REASONS people say I DON'T KNOW
3:00 Real example of customer service background
3:30 Examples from 30+ years in mortgage banking
4:55 People respect the truth
5:15 Thinking you should know something if a question pops up that you don't know the answer to
5:30 People will keep asking questions
6:00 Advising of a process when people keep asking questions
6:19 Real example from 30+ years in Insurance
7:05 The fear of Losing customers if you don't know the answer
7:30 Courage to say I DON'T KNOW
7:40 IF PEOPLE LIKE YOU, they will find a way to do business with you
7:50 Saying I DON'T KNOW with CONFIDENCE
8:05 Losing someone who doesn't respect your courage to say I DON'T KNOW
8:15 WEALTH & HELLNESS segment
8:50 Creating a culture of saying I DON'T KNOW
9:25 Profits & Pleasure Segment
9:40 Benefits of saying I DON'T KNOW
9:55 LOSING a client because you said I DON'T KNOW
10:35 LEARNING LESSONS
Pros and Cons of Having Accountability Strategies in Your Business. TIMESTAMPS:
0:00 Pros and Cons
0:25 Is Accountability scary or empowering
3:15 How can you be accountable to yourself and your business
6:55 Wealth & Hellness segment
9:26 Pleasure & Profits segment
60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter. Know ahead of time what mistakes to manage and what problems to prevent.
How to respond to disgruntled customers involves a few consideration including the timing of when to communicate with them. Customers may not always be right even though they expect a level of service to their satisfaction. How one manages their response is a choice. Sometimes we have to look at ourselves (as a business owner) to know how we MANAGE REJECTION when you're dealing with an ornery customer. Avoidance is not a strategy and could exacerbate a delicate situation when the customer just needs to know you are present and empathetic.
When you (customer) hire someone and ultimate relinquish control, there are certain expectations that must be put out on the table so everyone is on the same page with how that service is to be performed.
TIMESTAMPS:
0:00 Dealing with rejection
0:10 2 Types of clients/customers
0:35 the customer is always right
0:55 How does the customer express dissatisfaction
1:00 How follow up is conducted to aid in a negative reaction
1:15 Responding to negative reviews
1:45 Choosing to not respond to a negative review is an option and why
2:00 Why choose to respond to negative reviews
2:40 Marketing perspective on responding to negative reviews
2:52 Linda and Trevor disagree on a follow up strategy
4:50 Respecting how other people receive your services
5:40 How do you handle being offended
5:50 How you handle making a mistake and following up to resolve
6:00 How do you use communication to alleviate a disgrunted customer
6:05 Linda Rey is a FOLLOW UP FREAK
6:25 Trevor's customer service background
6:50 How quickly do you address a customer's problem?
7:15 Quickly as possible is different than right away
8:00 Practice to profits
8:30 Priceless to learn lessons to avoid unsavory clients
9:10 No one is perfect so there will be mistakes. It's how you handle them
9:25 Taking stuff personally in business
9:40 Not everyone is a fan of you and your business
9:55 Money has no ego
As a business owner, setting up Your Business for Customer Satisfaction includes testing how a prospect and customer experiences your prodcut or service.
Sometimes we're too close to our own business and offerings. Experimenting with how a customer experiences your products and services helps to see the finer details.
It's hard when you're building a business you love so how do you attract client you love too???
Timestamps:
0:00 Resolving problems more efficiently
0:15 Being selective before you have to
0:35 Wanting to work which is where the mistakes are made
0:49 Recognizing red flags with problem prospects
0:55 Catch 22: Need customers to learn & develop triggers to know who is not a prospect
1:05 Develop standards and processes to select ideal clients
1:30 Quadrupling income when you're broke
1:50 Corporate downsize
2:07 Inspiration from a bad client
2:30 IGNORANCE is not an excuse for business responsiblities
3:30 Being strict with standards on who is not a prospect
3:40 Do you stay in business or get a job?
4:10 Recognize skills and weaknesses to know how to best run your business
4:25 Are you fit to own a business?
4:53 "Busy" in business is not the same as being productive
5:10 How to disqualify prospects
5:20 Stressed when you don't love your buisness & hate your clients