Why We Buy: Recent Episodes
Paul Sanders
Why We Buy is a podcast dedicated to Offer Creation and Business Psychology. Get paid what you are worth and get your time back!
Have a Financial Education or Publishing company? Interested in the details of becoming acquired? Get your answers in today's episode. Ian is the CRO of Magnifi a division of Tifin and has acquired a number of smaller educators and publishers over the past couple years.
00:00 | Who is Ian Rosen?
05:56 | Why acquire Financial Education Companies?
08:11 | Is it easier to build a product or an audience?
09:28 | Why not start from scratch vs acquiring a Fined/Finpub company
10:39 | Why aquire when you can joint venture or strike an affiliate deal?
12:47 | How big of a factor are compliance issues when acquiring a company?
17:30 | Did Ian ever consider acquiring companies related to Fintech?
19:04 | Psychology behind Ian's ideal partners
22:20 | Short list on why an acquisition would be attractive to a Finpub
24:04 | The beauty of financial alchemy "Finpub to Fintech"
27:32 | How have current acquisitions gone? What was learned? Plans going forward?
30:44 | Does bad aqcuisition matter less if the backend monetization succeeds?
34:16 | What types of products are working right now?
36:15 | Themes on what marketing works better than others
37:28 | Build a Financial Education company without the Guru phase?
38:49 | Acquiring companies with established audiences vs faceless companies
39:58 | What type of Revenue Multiples do you look to pay companies you aquire
42:30 | Lifetime relationships with founders?
43:24 | Compensation model for acquired founders?
45:00 | What marketing machine will future partners have access to?
46:48 | Amount of control business owners are going to lose
49:51 | Ideal company size that Ian plans to acquire
50:43 | What Ian wishes to fix at an early stage
56:00 | Ian explains "Chateau Fibonacci"
57:09 | Ian's advice for business owners who are planning to quit
1:00:13 | Ian's recommended book that he read recently
Jami: Crowned affiliate queen has been responsible for multimillion dollar launches including a 28 million dollar affiliate launch in the Financial space. She connects financial products, offers and traffic at Revenue Tree. Get her backstory, thoughts on media and finance and where the industry is headed.
Follow along as we build Giles business from scratch! Get Funnels, Website, Templates, Strategy and Negotiation tactics by following along: https://offereconomics.com/journey/
Irresistible Offer Component #2: Find what your ideal clients truly values. Trim low margin difficult work, add high margin work that you love and that you client values. Get your time back.
We are kicking off a series on the ten components of an irresistible offer. Why is offer creation important?
It directly responsible for: How to make money money and how to get your time back.
In this first episodes we talk about the finer points of niching your service.