The Next Little Thing

On the hunt for those Cool (or Hot) must-have products or for the latest technology that actually makes your life better and saves you time and energy? This podcast focuses on the little things that make life great. You know, those seldom hyped, low-tech, well-designed things that you can’t help raving about. Ideas, hacks, services, apps, and products that aren’t the Next Big Thing, but make a BIG impact on those everyday little things that nag us and are begging for someone to improve. Join Product Design Experts, Tracy Hazzard and Tom Hazzard as they search for The Next Little Thing that you will buy, use again and again, and rave about!

Going way beyond the technicalities of every product, the Hazzards delve into whether stuff really works and hitting on some fundamental good design advice too. On top of dissecting features, navigation, and design, they also share advice that makes shopping more targeted and gratifying. After more than three decades designing 250+ products you buy at Costco, Target and Staples every day, they know which products, services and innovations will sell and really work in every single shopping category. With an unprecedented 86% commercialization rate on over 40 issued patents, Tracy Hazzard & Tom Hazzard designed and developed over $4 billion in mass-market retail products for big and small brands.

In addition to designing products, Tracy has written over 400 articles on Product Innovation in her column, By Design for Inc. Magazine. She also regularly writes for Authority Magazine on what makes things bingeable and hosts another podcast called, The Binge Factor. Tom and Tracy also host the Product Launch Hazzards podcast with over 150 episodes of detailed, useful advice for product inventors and Amazon Sellers. When not producing articles, podcasts, and videos, the Hazzards are inventing a new livestream microphone, and founding/operating *Podetize.com, the largest post-production house for getting podcasters seen, heard, found, and rewarded.*

With the vast digital marketplace and tricky algorithms in place, it is hard for the most interesting and best products to reach the eyes – and ears – of their target market. Here on The Next Little Thing, break through the Google Shopping and Amazon Listing hacks and dive right into whether something is worth your money or your time. Plus, learn the best shortcuts on locating amazing finds without wasting your time or getting tricked by fake online reviews. Hear the breakdown of strategies to find the great among the mediocre. More importantly, get educated on which products you really need to end the cycle of clutter and time-suck.

Tom and Tracy also turn to the founders, inventors, and the brand entrepreneurs themselves, highlighting the who, what, and why on things. They give voice to small brands that deserve to be in the spotlight. The Hazzards are NOT directly affiliated with any of the things mentioned or reviewed (unless otherwise disclosed), so that they can provide unbiased and balanced opinions. If you choose to support the show though, please use the tracking and affiliate links provided in the episode descriptions and on the blog posts for the episodes at http://nextlittlepod.com. Using these links help Tom and Tracy track which things are resonating, so they can bring you even more in the future.

Tune in as Tom and Tracy provide in-depth reviews about the newest products, service, apps and other things out there in the marketplace. They share essential tips, tricks, and hacks on what the eCommerce and technology industries have to offer these days. Discover something new as they unravel the greatest finds that are fun to use and provide the highest level of value. If something could make your life simpler, more convenient, and less repetitive, they'll convince you to give it a shot. Get ready for fun discussions, and some serious merit debates, full of information on the Next Little thing you just can’t live without!