Mind the App: Recent Episodes
Usama Waheed
Welcome! Mind the App: The Psychology of Technology, the Internet, and Social Media is a very, very long name for a podcast that's not really a podcast.
It's a course being taught by Usama Waheed at the Lahore University of Management Sciences (LUMS). This 'podcast' is recordings of all the lectures for the course, meant for enrolled students, but available for public consumption.
Student or not, I hope you enjoy our little class discussions!
0:00 Housekeeping
4:12 Overview (by Urooj)
18:30 Why we're doing this
20:11 Characteristics of a survey
21:57 Why surveys (+ good, fast & cheap)
27:34 Problems with survey research
30:28 When to use surveys
32:40 Survey design: Process
34:44 Survey design: Questions before a survey
35:15 Survey design: Types of questions
41:19 Survey design: Consider motivations and context
42:40 Errors in surveys: Overview
44:16 Errors in surveys: Social desirability
48:33 Errors in surveys: Double barreled questions/answers
50:08 Errors in surveys: Leading questions
58:10 Errors in surveys: Loaded questions/Framing
1:00:39 Errors in surveys: Priming
1:07:06 Errors in surveys: Jargon/slang
1:08:36 Errors in surveys: Mutual exclusion and collective exhaustion
1:16:53 Errors in surveys: Excessive complexity
1:21:12 Errors in surveys: Faulty presupposition
1:22:27 Errors in surveys: Vagueness
1:24:27 Errors in surveys: False inference
1:27:43 Errors in surveys: Memory
1:30:13 Errors in surveys: Other issues
1:31:14 Good practices
1:33:13 Class discussion
1:35:19 Examples of bad surveys
0:00 Housekeeping
5:34 Overview
7:37 Tiktok: Signup
14:44 Tiktok: Interface overview
42:38 Mariyam - the power of tiktok
45:55 Tiktok in Pakistan
0:00 Discussion
4:30 What is moral outrage
10:50 Responses
14:33 Outcomes
20:50 Evolutionary angle
24:22 Moral and emotional content
27:19 Token support
34:15 Why do we tweet?
37:40 Better interaction: Being neutral
39:22 Better interactions: humanizing the opposition
49:15 Better interactions: Ingroups and outgroups
1:00:05 Better interactions: individualizing people
1:01:27 Better interactions: Being private
1:06:25 Examples
1:10:07 Twitter's design, conclusion
1:12:38 Leena's examples
0:00 Housekeeping: important dates and more
7:50 Reciprocity principle
13:50 Cocktail party effect
18:54 Idleness aversion
23:33 Hook model
29:00 Netflix demo
36:30 Discussion on demo
48:11 Cliffhangers
.0:00 Housekeeping: feedback, logistics
8:00 Summary of reading
22:11 Identity-oriented characteristics: Edited self-presentation
34:00 Identity-oriented characteristics: Symbolic consumption
40:02 Identity-oriented characteristics: Social spaces
47:54 Motivations to share photos: Audience feedback
1:02:19 Motivations to share photos: Memory manufacturing
1:09:45 Motivations to share photos: Relational reassurance
1:12:23 Motivations to share photos: Bounded rebellion
1:19:52 Instagram exploration: Minhal
1:26:24 Instagram exploration: Aleena
1:33:33 Class discussion
0:00 Housekeeping: planning dates, give feedback
19:52 What is the self?
36:13 How do we form the self?
40:54 Discussion: What kind of identities are you performing?
46:08 Dramaturgical theory
58:38 Self & Social Media
1:10:30 Impression management
1:18:37 Reflection on identity formation
1:20:43 Class discussion
0:00 Housekeeping: Birthdays, cake, project
23:13 Podcast discussion
36:03 Arguments for online dating
52:31 Discussion: Paradox of choice & flo-rida effect
1:13:21 Discussion: Clips from swiped (documentary)
1:22:04 (Tinder and) the self
1:25:36 Dating/Rishtas in Pakistan
0:00 Housekeeping: Final project, course timeline, bts
16:56 Less is more: Jam study and more
30:36 Less is more: Uncle Barry
39:48 More is more: Single-choice aversion
43:42 More is more: Criticisms of less is more
48:17 Discussion: Which one is it?
1:00:47 Maximizing vs satisficing
1:11:58 Examples
1:20:50 What should we do?
1:27:35 Discussion on class
0:00 Housekeeping: First project deliverable, class logo, next guest lecture
10:33 Lecture overview
11:00 Article
32:24 Individual factors
38:42 Social factors
42:37 Institutional factors
47:44 Biases: Endowment effect
54:53 Biases: Loss aversion
1:13:21 Biases: Decoy effect
1:20:40 Biases: Scarcity
1:23:37 Biases: Mere exposure
1:28:40 Reviews
1:30:45 Class discussion
0:00 Housekeeping
4:08 Research methods: Academia vs Industry
6:07 Academia
9:58 Industry
14:38 Academic methods
19:10 Industry methods
28:05 Industry methods: Why?
44:54 Schemas & mental models examples
54:53 Ethnographies
1:03:33 Other methods: Diary study, surveys, and more
1:10:18 Evil final project
1:15:50 Recitations and BTS
1:20:29 Class discussion (
0:00 Housekeeping
7:38 Whatsapp's interface: A conduit for fake news?
15:11 Groups: Ingroup and outgroup
23:52 Groups: Article discussion
33:59 Guest lecture start - Wajih Shafiq
39:20 Wajih: Background and overview
49:40 Wajih: Problem statement and research methods
1:12:25 Wajih: Digital colonization
1:20:43 Wajih: Whatsapp interface (groups)
1:32:10 Wajih: Reimagining Whatsapp
0:00 Housekeeping: Ants, feedback on feedback
15:06 Introducton: Videos, overview
23:33 Fake news types and intentions
27:13 Why is fake news so prevalent?
33:27 The economy and the news
42:35 Why things go viral? (heuristics and biases)
53:04 What are echo chambers?
59:53 Self and Whatsapp
1:08:51 Game: Kahoot
1:18:00 Class discussion
1:24:54 Game: Factitious
0:00 Housekeeping: Reflection paper, project
6:39 Activity: Which ad are you likely to share?
15:37 Paper P1: Emotional Valance and Virality
27:25 Paper P1 - Discussion
33:37 Paper P2: Emotions and Transmission
39:00 Paper P2 - Discussion
46:48 Flaws in studies
56:50 Ingroup and outgroup
1:01:40 Class Discussion
1:09:22 Application: Buzzfeed, Mangobaaz and Parhlo
1:16:40 Application: Pictures
1:18:47 Maheer's Story
0:00 Housekeeping
7:03 Revision: Hook model
9:00 Social rewards/feedback
27:20 Social comparison theory
51:31 Gamification
0:00 Housekeeping: Chairs, LMS and Slack
2:44 Learning Theories in Psychology
16:40 Rewards
27:00 Feedback
42:22 Investments
53:53 Class Discussion
We talk about the first two components of the hook model - triggers and actions
0:00 Housekeeping: Laila’s introduction
3:56 Introduction to the hook model
8:45 How habits form
13:35 Triggers
24:07 Triggers: The 5 whys (ft Maheer)
41:01 Actions
55:34 Friction
1:00:09 Class Discussion
0:00 Housekeeping: Hosting guide and slack stuff
5:34 What are heuristics and biases
8:40 System 1 & 2
17:17 Confirmation bias
22:38 Halo effect
26:47 Negativity bias
35:45 Anchor effect
42:30 Bandwagon effect
46:50 False consensus effect
48:24 Framing effect
57:41 Escalation of commitment
1:02:12 Curse of knowledge
1:08:58 Status quo bias
1:16:45 Spotlight effect
We discuss how communication has evolved and changed our cognitive abilities; the medium is the message; a discussion on how we use tech; and test our luck in the allotting of hosts.
0:00 Outline of lecture
2:19 History of communication
18:00 Medium is the message
32:03 Discussion: Why we use tech
38:54 Discussion: What is tech getting out of this
45:00 Slack Intro
52:10 Draw for hosted episodes
We start with some horrendous audio quality, an introduction, and what the course outline is all about.
0:00 Small talk
0:45 Where are you from?
2:57 What is the makeup of the class?
4:24 Phone or laptop?
5:37 What brings you here?
8:30 Instructor introduction and background
12:42 TA introduction
15:08 Course Logistics
17:25 Course description and objectives
18:26 Class logistics
21:21 Course Evaluation
22:26 Class participation
24:47 Playing the host
31:58 Reflection papers
34:01 Evil final project
37:00 Free assignment
42:51 Grading
45:43 Course Topics
Something exciting is coming up! Listen to the trailer for Mind The App: The Psychology of Technology, the Internet, and Social Media