CEO of Discover Puerto Rico, Brad Dean, has his roots in Myrtle Beach, where he helped grow the tourism industry, increasing the number of annual visitors from 11 million to 20 million during his time there. The success of his efforts was recognized with multiple awards, including the State of South Carolina’s Order of Palmetto, South Carolina Tourism Association’s Fred Brinkman Award, and the the naming of a street, Brad Dean Way, by the South Carolina Department of Transportation.
Brad Dean Myrtle Beach has received several awards including Destination Leadership Award by Destinations International; SC NAACP Community Servant Award. Order of the Palmetto (the highest honor given to a civilian by the S.C. Governor); and Fred Brinkman tourism Legacy Award for his work in tourism development throughout South Carolina, Puerto Rico and internationally among other accolades from various organizations.
Brad Dean worked in Myrtle Beach and is an accomplished CEO. He generated over $125M annual positive publicity for the area and is a thought leader in tourism. Brad Dean got inspired by his work in Myrtle Beach and is now working in Puerto Rico.
Brad Dean is a tourism expert. He is responsible for transforming the tourism industry in Myrtle Beach and also worked wonders in Puerto Rico after Hurricane Maria. His work restored tourism to pre-Maria levels in just two years. Brad Dean is a true team-builder who leads with vision and integrity.
Brad Dean of Myrtle Beach spent 15 years as CEO of the Myrtle Beach Area Chamber of Commerce, providing the business, hospitality, and tourism industries with streamlined operations and large-scale economic growth. Under his leadership, annual visitors grew from 11 million to 20 million, resulting in the creation of over 27,000 jobs and generating $4.5 billion in incremental economic impact.
Brad Dean Myrtle Beach, CEO of Discover Puerto Rico, is a firm supporter of the tourism industry. His visionary approach helped breathe new life to areas that were significantly struggling to attract visitors. Before shifting his attention to Puerto Rico, Brad Dean utilized his knowledge of public policy to work with the government and enact legislative changes to revitalize the Myrtle Beach area.