Breaking It Down with Yogin Patel: Recent Episodes
Yogin Patel
Breaking down important highlights and career successes of individuals in various industries across the world. Your one-stop shop for business success and personal growth.On this podcast, I have conversations with successful entrepreneurs, individuals from major brands/companies, managers, and artists on how they accomplished what they did. We cover topics like digital marketing, crypto, entertainment, social media, mindset, and more. I try to break down their accomplishments so that I can help you fast-track your path to success, while also showing the bad and the ugly.I think we can all agree that learning from people’s failures is more impactful than hearing about their highlights.The episodes are longer, but I have time-stamped them.
In this episode of Breaking It Down, Yogin welcomes Lauren Salaun (@laurensalaun). Lauren Salaun is a PR and influencer marketing expert, helping entrepreneurs to elevate their visibility and to stand out as an authority in their industry so they can make an even bigger impact and generate even more income. In today’s conversation, she shares some of the life lessons she learned along the way when it comes to setting your boundaries but also goes into detail about why it’s important to build your personal brand and how to do it the right way.
In 2019, Lauren launched influence+impact, an influencer marketing and social media PR agency, where she helps entrepreneurs elevate their visibility online and establish authority in their industry. She has worked on award-winning PR Campaigns with clients like Got Milk!, Jess Glazer, Lori Harder, Angie Lee, and more.
Resources/People Mentioned:Club Big Queen Energy: https://www.laurensalaun.com/clubbqe
Ascension Leadership Academy: https://pages.alaeq.com/?r_done=1
The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living by Ryan Holiday and Stephen Hanselman: https://www.amazon.com/Daily-Stoic-Meditations-Wisdom-Perseverance/dp/0735211736
Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth by T. Harv Eker: https://www.amazon.com/Secrets-Millionaire-Mind-Mastering-Wealth/dp/0060763280/
Think and Grow Rich by Napoleon Hill: https://www.amazon.com/Think-Grow-Rich-Deluxe-Complete/dp/1585426598/
12 Rules for Life: An Antidote to Chaos by Jordan B. Peterson: https://www.amazon.com/12-Rules-Life-Antidote-Chaos/dp/03458160
Connect with Yogin
Follow on Instagram: https://www.instagram.com/yoginpat
Follow on TikTok: https://www.tiktok.com/@yoginpat
Subscribe on YouTube: https://www.youtube.com/channel/UCeonmICIXDanJIMD6H-QSIw
In this episode of Breaking It Down, Yogin welcomes Glen Dandridge (@glendandridgejr). Glen is an ex-professional basketball player, currently working as an actor, model, and photographer in Los Angeles, California. In today’s episode, Glen shares his basketball career overseas, playing on the NBA Summer League as well as some crucial moments that made Glen completely pivot his career and find massive success on an unconventional path as a model/actor. Glen has modeled for Lululemon, Levi’s, Dockers, Lexus, FitBit, NBA 2K, and much more. He has also been cast in many television shows, including HBO’s Ballers.
Glen attended Goochland High School in Goochland, Virginia for his freshman and sophomore years and then transferred to Mount Zion Academy and later went on to play for Missouri and Lambuth University in the NCAA. He started his professional career in Morocco, winning the league championship. During his career, he played in over 7 different countries including the EuroLeague. Today, Glen is working as a successful model, photographer, and actor in Los Angeles, California.
Resources/People Mentioned:HomeCourt app: https://www.homecourt.ai/
Winning Time: https://www.hbo.com/winning-time-the-rise-of-the-lakers-dynasty
Brandon Rush: https://www.instagram.com/brush_4
Tracy McGrady: https://www.instagram.com/tmac213/
Connect with Yogin
Follow on Instagram: https://www.instagram.com/yoginpat
Follow on TikTok: https://www.tiktok.com/@yoginpat
Subscribe on YouTube: https://www.youtube.com/channel/UCeonmICIXDanJIMD6H-QSIw
In this episode of Breaking It Down, Yogin welcomes Wes Lindenmuth (@weslindenn). Wes is the Head of Growth Marketing at Vincero Collective (vincerocollective.com), a direct-to-consumer brand that creates exceptional modern accessories that elevate your look. In this episode, Wes goes into detail about his specific growth marketing strategies. He shares his experiences in using different media channels, including YouTube, Podcasts, Newsletter placements, and more. Wes shares how they have been able to use these growth and partnership marketing tactics to collectively grow Vincero’s customer base to over 500,000 shoppers worldwide.
Wes Lindenmuth is the Head of Growth Marketing at Vincero Collective in San Diego. After graduating high school in Columbus, OH, Wes continued his education at the University of Cincinnati, where he got his Bachelor’s Degree in Marketing and International Business. During this time, he spent time abroad in Singapore and Brazil working with local marketing agencies, where he gained relevant marketing experience that he was able to implement at Vincero.
Resources/People Mentioned:Wicked Reports: https://www.wickedreports.com/
Podsights: https://podsights.com/
Chartable: https://chartable.com/
J. Cole: https://www.instagram.com/realcoleworld/
Dom Kennedy: https://www.instagram.com/dopeitsdom
GRIN: https://grin.co/
Connect with Yogin
Follow on Instagram: https://www.instagram.com/yoginpat
Follow on TikTok: https://www.tiktok.com/@yoginpat
Subscribe on YouTube: https://www.youtube.com/channel/UCeonmICIXDanJIMD6H-QSIw
Marko Sipilä (@markosipila1)is a successful 19-year-old digital marketer. He shares the challenges, how he manages two different businesses (a digital marketing agency and a home service business), the 75 Day Hard Challenge, Search Engine Optimization, and more.
I realized if I can do SEO for myself and be pretty successful at it at a smaller scale then, I can probably do these services for clients. – Marko Sipilä
If you don’t bring up the bad news to your clients, you’re literally shooting yourself in the foot. – Marko Sipilä
Listen to gain valuable insights on the home service industry, growing a digital marketing agency, SEO, and more!
Resources/People Mentioned:75 Day Hard Challenge: https://andyfrisella.com/blogs/articles/what-is-75-hard
Atomic Habits by James Clear: https://jamesclear.com/atomic-habits
Ahrefs’ SEO Course for Beginners https://ahrefs.com/academy/seo-training-course
Neighbourly Brands: https://www.neighbourlybrands.co.uk/
Connect with Yogin
Follow on Instagram: https://www.instagram.com/yoginpat
Follow on TikTok: https://www.tiktok.com/@yoginpat
Subscribe on YouTube: https://www.youtube.com/channel/UCeonmICIXDanJIMD6H-QSIw
Daniel "Danny" Gabriel (@dirtydinno) shares how he first discovered theme page marketing, his experiences working with some of the largest brands, artists (Fashion Nova, Pretty Little Thing, Lil Pump, etc.), what motivates him, dealing with struggles and burnout, and types of promos that can hurt your Instagram theme page.
Currently, he is working as a Publisher Relations Manager at Bolis Media, Daniel uses the power of a collective network of Instagram accounts to grow brands with their reach going beyond one billion people!
Listen to gain valuable insights on social media, life, business, e-commerce, and more!
Resources/People Mentioned:The Joe Rogan Experience Podcast: https://open.spotify.com/show/4rOoJ6Egrf8K2IrywzwOMk
Impaulsive: https://www.youtube.com/c/Impaulsive
Full Send Podcast: https://www.youtube.com/c/FULLSENDPODCAST
The Power of Now by Eckhart Tolle: https://www.amazon.com/Power-Now-Guide-Spiritual-Enlightenment/dp/1577314808
The Richest Man in Babylon by George Clason: https://www.amazon.com/Richest-Man-Babylon-George-Clason/dp/1505339111
The Art of War by Sun Tzu: https://www.amazon.com/Art-War-Sun-Tzu/dp/1599869772
Influence by Robert Cialdini: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X
Pre-suasion by Robert Cialdini: https://www.amazon.com/gp/product/B01C36E2YS/ref=dbs_a_def_rwt_bibl_vppi_i1
How to Win Friends and Influence People by Dale Carnegie: https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034
Tribe of Mentors by Tim Ferris: https://www.amazon.com/Tribe-Mentors-Short-Advice-World/dp/1328994961
Connect with Yogin
Follow on Instagram: https://www.instagram.com/yoginpat
Follow on TikTok: https://www.tiktok.com/@yoginpat
Subscribe on YouTube: https://www.youtube.com/channel/UCeonmICIXDanJIMD6H-QSIw
Pablo Arias (@childishpablo), Founder of Owl Pack Media, talks about buying and selling Instagram accounts, the evolution of social media and meme pages, and how to safely invest in lucrative NFTs. Pablo speaks on the importance of networking, building social credibility, and valuing community-backed decisions.
Pablo grew up around entrepreneurs and got to experience the good, the bad, and the ugly, which molded him to be a curiosity-chasing risk-taker. One of the best life experiences Pablo has had was helping his mom pursue her dreams to be a fashion entrepreneur and helping her grow her fashion empire. From acting and selling gum as a kid to growing a successful social media marketing agency as a young adult, Pablo has truly created his dream life in no time at all… but he’s still growing and learning.
Listen to gain valuable insights on NFTs, growing theme pages, e-commerce, and more!
Resources/People Mentioned:Real AF Podcast by Andy Frisella: https://andyfrisella.com/blogs/realaf-podcast
Gary Vee: www.garyvaynerchuk.com
@Couplesofsociety: www.instagram.com/couplesofsociety
@Weedvids: www.instagram.com/weed.vids
@HouseofNFTs: www.twitter.com/houseofnfts
Veefriends: www.veefriends.com
Impaulsive by Logan Paul: www.youtube.com/channel/UCGeBogGDZ9W3dsGx-mWQGJA
Discord: https://discord.com
OUR Rescue: www.ourrescue.org
Connect with Yogin
Follow on Instagram: https://www.instagram.com/yoginpat
Follow on TikTok: https://www.tiktok.com/@yoginpat
Subscribe on YouTube: https://www.youtube.com/channel/UCeonmICIXDanJIMD6H-QSIw
Ryan “Murrlo” Murray-Lopez (@itsmurrlo) shares his shift from nightlife to the digital paid industry, his experiences with paid advertising, and working with different brands & operators. Ryan also shares his insights about paid media in today’s IOS market and winning strategies to grow and scale a brand.
Ryan is a Paid Social Campaign Manager, currently working as a Digital Disruptor at Mute Six. He started his career in the nightlife industry, but soon decided to pivot to e-commerce and paid media. During the course of his career, Ryan was a Marketing Director for several top Hospitality Groups in San Diego & Scottsdale. He created the marketing strategies behind some of the top bars, nightclubs & restaurants in the country. He has worked with some of the largest DTC brands and continues to manage high 6-figure ad spend on a monthly basis.
Listen in to gain valuable insights on e-commerce, paid advertising, the nightlife industry, and more!
Resources/People Mentioned:SmashTech: https://smashtech.com/
By Samii Ryan: https://bysamiiryan.com/
Daniel Patrick Clothing: https://www.danielpatrick.us/
Nick Shackelford https://www.instagram.com/iamnickshackelford
Chase Dimond: https://chasedimond.com/
Pura Vida Bracelets: https://www.puravidabracelets.com/
IKONICK: https://ikonick.com
JT Barnett: @jtbarnett
Connect with Yogin
Follow on Instagram: https://www.instagram.com/yoginpat
Follow on TikTok: https://www.tiktok.com/@yoginpat
Subscribe on YouTube: https://www.youtube.com/channel/UCeonmICIXDanJIMD6H-QSIw
In this episode of Breaking It Down, Yogin welcomes Lionell Ball (@lbtheconnector). Lionell shares his inspiring journey, going from the streets of Detroit to working at Facebook, managing multi-million-dollar accounts. He shares some of his biggest challenges as well as his biggest wins in Digital Marketing and explains some of the best approaches when it comes to media buying and running Ads on multiple platforms.
Lionell Ball is an entrepreneur, visionary and digital marketer raised in Detroit, Michigan. Early on, Lionell learned what it’s like to not have the resources and access to mentors that many of us take for granted. After moving to Phoenix, Arizona, he learned marketing through various classes and eventually landed a job at Facebook where he led accounts to the likes of Oreo, Nike, and other multi-million-dollar SAAS companies. He eventually left Facebook in 2019 to start his own agency Inflect Digital with co-founder Anuroop Kumar.
Listen to gain valuable insights on business, e-commerce, paid advertising, and more!
Resources/People Mentioned:Student African American Brotherhood (SAAB): http://saabnational.org/
Joe Polish: https://joepolish.com/
@andrewchen: https://twitter.com/andrewchen
@gregcarr: https://twitter.com/AfricanaCarr
The Cold Start Problem by Andrew Chen: https://www.amazon.com/Cold-Start-Problem-Andrew-Chen/dp/0062969749
Cool Pose by Dr. Richard Majors: https://www.amazon.com/Cool-Pose-Dilemmas-Manhood-America/dp/0671865722
Connect with Yogin
Follow on Instagram: https://www.instagram.com/yoginpat
Follow on TikTok: https://www.tiktok.com/@yoginpat
Subscribe on YouTube: https://www.youtube.com/channel/UCeonmICIXDanJIMD6H-QSIw
