The Wildly Good Show: Recent Episodes
Gregg McLachlan
Be wildly good. Based in a forest and trekking far beyond, I've been helping organizations rock their branding, storytelling and social media since 2010
In this episode, Gregg talks about his experience dealing with DELL computers over his high-end video laptop that failed only three months after warranty expired
In this episode, Gregg talks about how many businesses, especially tourism-related ones, are missing the boat by not being on Instagram and engaging where audiences are creating great content (photos!) about those businesses and helping to spread the word about those businesses for free.
In this episode, Gregg talks about a common pitfall of some small nonprofits which frequently try to wrangle getting services for free. Or they use the guise of partnerships so they can avoid paying anything. What’s the pitfall? Well, it’s the obsession with free. Often, the organization neglects to examine the ROI (return on investment) of going the free route. You get what you pay for. Old cliche but very true. Start evaluating what you’re receiving.
In this episode, Gregg talks about the easy inspiration and storytelling lessons that can be found everyday in a place that is always close by
In this episode, Gregg talks about a small-town small business that rarely, if ever, responds to praise on its Facebook page and why that behaviour may have serious consequences soon on the giant social media network. It’s a cautionary tale for every small business to learn from and avoid
In this episode, Gregg talks about his own experiences examining his social media channels and understanding which ones are the most effective and why
In this episode, Gregg shares his observations from a visit to Stratford, Ontario and how other downtowns can learn from the many ways that this rural community is creating an inviting atmosphere in its downtown
In this episode, Gregg talks about a savvy technique that is frequently recycled over and over again to generate free content marketing
In this episode, Gregg shares his insights from one Lake Erie town that is going like gangbusters to invest in waterfront placemaking and the lessons that can be learned. Hint: It begins with elected politicians in every community having an understanding that spending dollars for a significant return on investment is necessary to develop placemaking as an economic engine that will ultimately benefit the community
In this episode, Gregg talks about why it matters for small-town downtowns to be doing summer-long celebrations of Canada 150 and why forgetting to do so is creating a terrible perception
In this episode, Gregg explains why you need to be using and building your YouTube channel now, rather than ignoring the channel all together like so many small-town businesses and organizations do
In this episode, Gregg talks about small town folks walking the talk about the need to support local businesses, especially new business startups by young entrepreneurs
In this episode, Gregg talks about a common small-town stereotype among many organizations and businesses that often suggests just ignoring negativity because it will go away. WRONG! It’s not 1998 anymore!
In this episode, Gregg talks about how your small-town downtown business association can take a leadership role in introducing online shopping. It doesn’t require a big investment. It can easily be done fast. And it’s a way to show consumers that you are trying to adapt to a shift toward consumers wanting online convenience too
In this episode, Gregg shares his tip for hosting an inexpensive and effective small-town downtown event that will help stores build a better face-to-face connection with shoppers
In this episode, Gregg tackles a common hurdle faced by many rural communities when they are locked in a debate about a major undertaking. The hurdles are usually always the same rhetoric, just recycled again and again from project to project by people in opposition and even elected town councillors. But there is a way forward to bring the discussion to its most important point.
In this episode, Gregg tells the story of how a big brand surprised him with a reward on social media and how this simple step can be duplicated by small-town businesses to show you appreciate when customers talk you up
In this episode, Gregg talks about the power of Facebook Check-ins and why many small-town businesses are missing a huge opportunity to spread word of mouth by ignoring this simple marketing tool that gets audiences talking up your small business
In this episode, Gregg talks about several new changes on social media this past week, and he gets ready for his 10th episode coming soon!
In this episode, Gregg talks about how successful small-town downtowns don’t wait for others to solve their problems. They know continual action comes from within. They also know that every small step means learning and growing toward success