THIS. with Shauna Griffiths: Recent Episodes
REAL TALK | REAL LEADERS
This series is dedicated to elevating diverse voices and stories of industry leaders who share our commitment to impact, evolution and authenticity.
This episode is a deep dive into the recent Forbes article written by Founder, well-being expert, writer, keynote speaker, and Leadership Athlete -Dilan Gomih.
- 'The Great Squeeze: Q4 2025 Leadership Challenges and Four Solutions'
Dilan has brilliantly coined the term 'The Great Squeeze' to describe the reality of the chaotic times we are facing in business in Q4.
But the article and this episode aren't just about the chaos; they are also about empowering you to name it, to understand how you are feeling, and to take actions that help you manage yourself through it.
Tune in to this episode to learn:* 3 workplace pressures contributing to this emerging workplace trend * what drove Dilan to name it 'The Great Squeeze' and what she hopes comes of it * my perspective about the dynamics at hand in The Great Squeeze - which she featured in the article * 4 practical solutions you'll want to put into practice * How Leadership Athlete Huddles can change the game for you and others
Tune in to listen - learn - grow - and evolve.
LEADERSHIP IS A SPORT & IT'S GAMETIME
This episode is slightly different in that it was unscripted - because oftentimes those end up being the most real and best conversations.
It's still hosted by Shauna Griffiths, Your Coaching Teammate.
It still features conversations with impactful leaders.
It's just two friends catching up as they do monthly - supporting one another - passing dimes to the audience - discussing business and life realities such as:
1. The struggle bus of entrepreneurship
2. Finding your focus zone
3. Creativity + courage
4. Fear, strength, and limitations
5. Transferrable skills = keys to success
And so much more, of course!
Tune-in to listen - learn - grow - and evolve.
LEADERSHIP IS A SPORT & IT'S GAMETIME
Join my conversation with Martin Gutmann to investigate connections between and key learnings from history, technology and leadership.
Martin is a renowned Author, International Keynote Speaker, Professor at Lucerne University of Applied Sciences and Arts in Switzerland, and Forbes contributor who I've long admired from afar through LinkedIn.
In this episode I finally had the incredible privilege of sitting down with him to get his take on a myriad of topics including: * One-size-fits-all leadership * Subtle impact of unseen leaders * Not celebrating leaders * Leadership is a Sport * AI & Leadership * Churchill's complex legacy * And more!
Tune-in to listen - learn - grow - and evolve.
LEADERSHIP IS A SPORT & IT'S GAMETIME
Join my conversation with Megan Myers, an influential leader at the intersection of AI and marketing, as she shares actionable insights on how brands can leverage AI to enhance strategy, creativity, and efficiency.
Megan is a builder - of brands, teams, partnerships, and ideas that make an impact. With 18+ years in Financial Services (Amex), Sports (NBA), and Tech (Indeed), she's led insight-driven marketing strategies that balance creativity with operational rigor - landing the plane on strategy, on time, and on budget. She also happens to be a badass Leadership Athlete and my long-time friend.
She thrives at the intersection of creativity and operations, where big ideas meet scalable execution. She's known for turning ambiguity into clarity, bringing the right people together to solve complex problems, and making sure the work doesn’t just get done, but gets done right.
Above all, she cares about doing great work with good people—and making marketing feel a little more human along the way.
Tune-in to hear about:
- AI: Your Superpower for Higher Goals
- Indeed: Your Career Companion
- AI: Synthetic Audience Testing
- Embracing AI for Human Connection
- AI: Enhance Don't Replace
- AI in Marketing: 75% of Skills Can be Automated
- And more!
LEADERSHIP IS A SPORT & IT'S GAMETIME
Eleanor Allen - the gamechanger at the head of the World Flourishing Organization - is committed to supporting leaders to better understand themselves and their organizations so they both can flourish. As if that wasn't enough, she's also Founder of Catapult for Change, an Exec Coach, a TEDx and Keynote Speaker, Ultracyclist, Leadership Athlete, and Cynisca Cycling Board Member.
In this episode you'll learn that this starts with the science behind human behavior and learning how to change it to gain strategic advantage.
As a CEO, executive coach, and business consultant, Eleanor leverages her extensive experience across both for-profit and nonprofit sectors to empower resilient, self-aware executives and teams. Cultivating flourishing workplaces is an antidote for employee burnout, disengagement, and quiet quitting.
If you want to learn more about how you and your team can flourish MORE - this episode is for you. Tune in to hear about this and more including:* The Six Dimensions of Flourishing * Flourishing: The New Engagement * The 5-minute Flourishing Assessment * Finding Purpose in Change * Executive Readiness: Embracing Feedback * Breaking Down Big Goals * Proving Yourself to Yourself * Flourishing through Cycling
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LEADERSHIP IS A SPORT & IT'S GAMETIME
Meet Cynisca Cycling, Women's Sports' Next Big Thing!
This is the first episode in a special two-part series dedicated to Cynisca Cycling and the revitalization of cycling in the U.S. and the path to LA28.
Cynisca Cycling is a non-profit organization dedicated to women in sports, founded by Chris Gutowsky. The team, its partners, sponsors and supporters are making a long-term investment in the future of women’s cycling. Their mission is to help a diverse, young group of athletes and women in the cycling industry reach the top tiers of cycling both on and off the bike.
I’ve been lucky to join Cynisca's Board recently and I couldn't pass up the chance to bring you the inside scoop about this incredible team and unique opportunity for brands.
So, if you represent a brand - if you support empowering women and female athletes - and/or if you are a cyclist or fan of the sport - this episode is for you! Within moments - you'll understand why some bravely brilliant brands are already powering this team including the likes of: Specialized, Shimano, Pearl Izumi, Panaracer, Endurobearings, and first endurance.
You don't want to miss this informative and fun conversation featuring Cynisca GM and former pro-ride, Robin Farina, and Cynisca team leader and captain, Alexis Magner.Tune in to hear about: * what’s going on in cycling – how it’s changed but more so where it can go with the proper funding * the resurgence of U.S. cycling and the road to the LA28 Olympics * the day in the life of a pro cyclist – off season and in season * why cycling is a unique proposition when it comes to sponsorship * cycling as a great breeding ground for leadership lessons * a fun round of Hot Seat questions * and more!
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LEADERSHIP IS A SPORT & IT'S GAMETIME
ARE YOU TRUSTING YOURSELF & HONORING WHO YOU'RE MEANT TO BE?
Tune-in to this episode of my podcast to find out more about why these elements are CRITICAL to your ability to unleash your sustainable greatness.
You'll get that and so much more when you take in the knowledge, insights and wisdom of my guest - "The Coach's Coach" - Fritz Seyferth, Founder of FS/A - a consulting firm dedicated to elevating leaders and connecting individuals and teams to their purpose to positively alter the trajectory of organizations.
Within moments, you'll get a sense for his profoundly impactful leadership and you'll see what I drafted him as an official #LeadershipAthlete.
Fritz provides incredibly valuable information that stem from his lifelong journey of learning - growing - and evolving as a high-performing athlete playing for the University of Michigan under the coaching of Legendary coach Bo Schembechler - to the National Football League (NFL) - to being a high performing businessperson corporate America and in the University of Michigan Athletic Department.
He is a remarkable example of what can happen when you commit to the pursuit of becoming who you are meant to be.
Tune-in to hear about:
🏆 His book titled: "The Shift from Me to Team."
🏈 The power of gratitude
🏆The cultural divide in Organizations
🏈 The importance of Leaders asking for help
🏆Unlocking greatness within yourself
🏈 How stories shape behavior
🏆 And so much more!
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LEADERSHIP IS A SPORT & IT’S GAMETIME
I'm your host and coaching teammate, Shauna Griffiths, and I'm grateful to bring you another conversation with an impactful leader. This edition features my dynamic, incredible friend - Dilan Gomih - making the case for well-being in the workplace.
Dilan is a keynote speaker, human performance expert, and the founder of Dilagence, a company that empowers workforces to leverage the power of well-being as a performance strategy. Her work has been featured in Forbes, the Wall Street Journal, New York Times, Business Insider, Oprah Daily, PopSugar, and PureWow.
Having transitioned from finance to fitness, including working in management with world-renowned brands like Barry's and CrossFit, she made it her mission to break the myth that well-being and hard work are incompatible. She built Dilagence with the belief that physical, mental, and emotional well-being unlocks longevity in and out of the workplace.
In addition to her work with Dilagence, Dilan is a guest lecturer at Harvard Business School, a ForbesWomen contributor, and serves as a strategic advisor to the Initiative on Workplace Inclusion at the Tuck School of Business at Dartmouth. She also enjoys ninja training and competed on American Ninja Warrior.
This episode will give you new perspectives on well-being in the workplace for yourself and the people in your care. Within minutes of listening, you'll understand why I felt compelled to draft her as a official 2025 #LeadershipAthlete.
Tune-in to also hear about:- Peak performance at work
- Flexible wellness: Celebrating small wins
- Prioritizing impact and joy
- Starting your day with your breath vs your phone
- Multitasking: The human challenge
- Mind-body connection for productivity
- And more!We hope you enjoy this episode, and we look forward to hearing your feedback!
LEADERSHIP IS A SPORT & IT’S GAMETIME.
I'm your host and coaching teammate, Shauna Griffiths, and I'm grateful to bring you another conversation with an impactful leader. This edition features my friend, Jones Loflin, Author, Speaker & Coach.
Jones' passion for over 29 years has been to teach, train, and coach people to make "life giving" choices with their time so they can achieve a level of success they never dreamed possible. He shares his insights and strategies through onsite and virtual keynotes, training and coaching programs, his online courses, and his books: Juggling Elephants, Always Growing, and Focused as a Bee.
This episode was specifically designed to guaranteed you applicable and actionable tools that you can put into play immediately to aid your learning, growth and evolution as a leader. The more you do that - the better you are for yourself - and the people and business in your care.
Tune-in to also hear about:- Permission to be Mediocre
- Benefits of Being Focused as a Bee
- The Power of Verbalizing Thoughts
- Discovering Your Passion
- Consistency: The Key to Impact
- Time Management vs Goal Achievement
- Taking Small Steps Today
- And more!We hope you enjoy this episode, and we look forward to hearing your feedback!
LEADERSHIP IS A SPORT & IT’S GAMETIME.
I'm your host and coaching teammate, Shauna Griffiths, and I'm grateful to bring you another conversation with an impactful leader. This edition features my great long-time friend and former New Jersey Nets colleague, Dan Lefton, EVP and Chief Revenue Officer, Detroit Pistons.
His run as a Front Office Leader in the NBA family has including difference making stops at the Pistons twice, the New Jersey Nets and Brooklyn Sports and Entertainment. Along the way he also worked for the Washington Commanders and courageously Co-Founded and was President of Dynasty Sports & Entertainment.
Lefton is fantastic in all the ways which you'll soon witness for yourself. I've always deeply appreciated his grounding presence, his ability to collaborate while having difference perspectives, and his genuine outspoken support for women in business. Very quickly, you will understand why I'm proud and grateful to claim him as a First Draft Class #LeadershipAthlete.
Tune-in to also hear about:- Old-School New Jersey Nets Days & Front Office Icons
- The Revival of Detroit AND the Pistons
- AI & Ticketing: Disruption & Frictionless Experiences
- Shifts in Work Culture
- Breaking Gender Barriers & His Lovely Badass Wife, Laura Lefton, VP, Club Business Development for National Football League (NFL) - a fellow First Draft Class #LeadershipAthlete
- The Importance and Impact of Steadiness
- Sharpie Confidence We hope you enjoy this episode, and we look forward to hearing your feedback!
LEADERSHIP IS A SPORT & IT’S GAMETIME.
I'm your host and coaching teammate, Shauna Griffiths, and I'm grateful to bring you another conversation with an impactful leader. This edition features Greg Merrill, a 3x company founder turned Nike corporate executive and board member - and 3x Girl Dad!
Greg has extensive experience supporting and guiding companies and executives through business challenges. He is sought after for his unique blend of experience growing and digitally transforming public and private companies across a range of industries, including brand & retail, luxury fashion, sport, footwear & apparel, technology, health & fitness, and sustainability.
His 20+ year journey has taken him from the health and fitness industry to 3x company founder, to corporate executive at Nike, to now advising executives and boards on company growth and transformation. Greg coaches and advises Family Offices, UHNWIs, and Athletes & Musicians on leveraging their brand and platform to build successful business ventures.
His authenticity and infectious energy come through from the very moment you press play. I promised I would keep the intro blooper in and I'm a person of my word!
Greg leads with heart, while winning at business, and elevating others along the way. I walked away from our recording session feeling inspired and impacted and I know you will too.
Tune-in to hear about:* Meeting People Where They are * Retails Hidden Data Opportunity * Doing it Scared * The Power of Partnership in Relationships * Being Part of the Solution * Safe Spaces for Preteen Girls * Long-Term vs Short-Term Focus in Business * And more!
We hope you enjoy this episode, and we look forward to hearing your feedback!
LEADERSHIP IS A SPORT & IT’S GAMETIME
I'm your host and coaching teammate, Shauna Griffiths, and I'm grateful to bring you another conversation with an impactful leader. This edition features International IP Attorney, Professor & Partner at Gearhart Law, David Postolski.
David is an IP and Patent Attorney who is dedicated his career to helping inventors, emerging companies, innovators, creators, artists, designers, entrepreneurs, and small to large companies on their journey to understand, protect, strategize, monetize, enforce their intellectual property including patents, trademarks and copyrights.
The way he operates with an unwavering commitment to educating and empowering entrepreneurs compelled me to have him on the show after the first 10 minutes of our first conversation.
David's joy, passion and compassion come through loud and clear in this episode and with everything he does. His unconventional approach to his craft is refreshing and I'm grateful to shine light on him and share him with you here.
Tune-in to hear about: 1. Protecting your IP 2. Entrepreneurs Leveraging Vulnerability is a Strength 3. David's Unconventional Approach 4. Why His Believes in Free Consultations 5. Breaking Down Complex Ideas 6. The Relativity of Fear 7. Embracing Vulnerability in Loss 8. AND MORE!
We hope you enjoy this episode, and we look forward to hearing your feedback!
LEADERSHIP IS A SPORT & IT’S GAMETIME
I'm your host and coaching teammate, Shauna Griffiths, and I'm grateful to bring you another conversation with an impactful leader. This edition features the remarkable Jon Schwartz, Managing Director, Head of Sports for Prosek Partners - an agency focused on building – and protecting – the top brands in business.
It's definitely worth pointing out that Prosek is a certified Woman-Owned Business and among the largest independent, integrated communications and marketing firms globally. Specializing in providing a full range of communications solutions to financial and professional services companies, Prosek delivers business impact through an unexpected level of passion, creativity and marketing savvy.
Having previously held leadership positions at the Big 10 – NFL – NASCAR – Bank of America – Mastercard and more - Jon is arguably one of the impactful Sports Business Strategic Communications Leaders. He's also an incredible human who prides himself on mentoring and leading with giving as evidenced by his Professorship at NYU’s Tisch Institute for Global Sport, and in his advocacy for disabled athletes. For all of these reasons and more - I'm beyond proud to announce that he is also a member of the 2025 #LeadershipAthlete Draft Class.
This episode is full of real talk and tips - many that are applicable in both work and in life. So, tune-in and take notes during this Masterclass in Unlocking the Power of Sports & Communications featuring:* Lessons from Jon's incredible career journey * Crisis Comms Rules of the Road * Athletes as Business Owners * Communicating Your Brand * Athletes in the NIL Era * What Mentoring Actually Means * The Evolution of Sports Ownership * AND MORE!
We hope you enjoy this episode, and we look forward to hearing your feedback!
LEADERSHIP IS A SPORT & IT’S GAMETIME
I'm your host and coaching teammate, Shauna Griffiths, and I'm grateful to bring you another conversation with an impactful leader. This edition features Laura Barnard, visionary Founder of BREAKTHRU, Author, Speaker, AND - a member of the 2025 #LeadershipAthlete Draft Class.Laura is a force who is on amission to transform the landscape of leadership - and I'm here for her and that all day every day. She has continued to elevate her own leadership game from hooping at Harvard to corporate America and now as an entrepreneur. She's definitely got a lock on the Leadership Athlete mindset that I talk so much about, and I can't wait for you to hear her straightforward transformational take on things.
Tune-in to hear about:* Revolutionizing Leadership Development * Empowering Career Transitions * Breaking Barriers in Leadership * The importance of being seen, being heard, and being YOU * Redefining Leadership for the Modern Workplace * Embracing Leadership as a Collaborative Sport * The Rollercoaster of Entrepreneurship * Navigating Misogyny * Her groundbreaking book, LEADERSHIP TYPES, that is a must read for anyone on a path to evolving their leadership game * Exploring and unlocking your authentic leadership type using her proprietary innovative and inclusive model, the Spectrum of Leadership Empowerment (TM).
We hope you enjoy this episode, and we look forward to hearing your feedback!
LEADERSHIP IS A SPORT & IT’S GAMETIME
I'm your host and coaching teammate, Shauna Griffiths, and I'm grateful to bring you another conversation with an impactful leader. This edition features National Medical Sales & Marketing Leader, Author, Certified Executive & ICF Coach, Meghan Clarke. And, I'm proud to share she also happens to be Drafted as a 2025 #LeadershipAthlete!
As you'll soon find out - Meghan is a testament to the reality that Leadership in Sales a Sport. Whether you are pitching a product, a service, yourself, your ideas and solutions, and/or your people for advancement - this episode will help you take your game to the next level.
Tune-in to hear about:* Unlocking magic with courage to connect on LinkedIn * Game changing feedback Meghan received along the way * Critical characteristics for winning in sales * Overcoming sales slumps * Embracing disappointment for growth * Seeking to understand and THEN contributing * Collecting NOs to get to the YESes
We hope you enjoy this episode, and we look forward to hearing your feedback!
LEADERSHIP IS A SPORT & IT’S GAMETIME
I'm your host and coaching teammate, Shauna Griffiths, and I'm grateful to bring you another conversation with an impactful leader. This edition featuresChris Vasami, Inspirational Keynote Speaker, Founder of Vasami Training, Cancer Warrior, Former Professional Baseball Player, a fellow member of The Post – who is a prime example of my theory that Leadership is a Sport. It's my honor to announce that I've drafted Chris in the 2025 #LeadershipAthlete Draft Class.
Simply said, Chris is incredible.
His mission to help people achieve personal greatness is in play and on full display in this episode. Chris delivers truth in a way few do. Like every interaction I have with Chris - our recording session left me positively impacted and I'm confident that this episode will do the same for you.
You're in for an episode that may very well be game changing for you - if you let it.
Tune-in for no-bullshit talk, how-tos, and inspiration about topics including:
- overcoming adversity and living with chronic illness - you'll hear Chris' courageous health journey, and you'll hear me talk about my own battle that I've never spoken about publicly before
- how 'decisive action' is part of unlocking greatness
- what blocks greatness
- the importance of celebrating small victories
- why 'motion before emotion' matters
- what 'brilliant at the basics' is all about
- overcoming resistance to chance
- choosing hard and building resiliency
- repurposing elite athlete skills for daily life
- and more!
We hope you enjoy this episode, and we look forward to hearing your feedback!
LEADERSHIP IS A SPORT & IT’S GAMETIME.
I'm your host and coaching teammate, Shauna Griffiths, and I'm grateful to bring you another conversation with an impactful leader. This edition features Charlie Ruiz, Founder of CLR Connection, Keynote Speaker, Executive Coach, and Former Professional Athlete.I'm grateful to count Charlie as a friend, a fellow member of The Post, AND a member of the 2025 #LeadershipAthlete Draft Class.
Charlie's mission is to help leaders perform through presence in all areas of personal development. He helps shape team and individual behaviors through mindset, communication and identity.
In this episode you'll drop into the two of us chopping it up as Coaches, hitting on hot topics including:
- how he got from there to here
- real talk about knowing yourself, transitions, and reinventions
- underestimates learning curves
- shaping Leadership Performance through mindset, communication, and identity
- the importance of presence, coachability, and authenticity
- cheat codes for storytelling - and him putting me in the batter's box
- some helpful HOWs for learning, growing and evolving
We hope you enjoy this episode, and we look forward to hearing your feedback!
LEADERSHIP IS A SPORT & IT’S GAMETIME.
I'm your host and coaching teammate,Shauna Griffiths, and I'm grateful to bring you another conversation with an impactful leader. This edition features Stephen Pruitt, Principal of Mountain View Group, an award-winning creative services and media production company based in Atlanta that specializes in strategic communications, high-end media production and digital marketing. They are experts at building connections for leading brands across all media through integrated creative expression.
Stephen is an international marketer, brand storyteller, and communications strategist. He firmly believes that culture is reflected in how people approach each day, and that optimism is the catalyst for change.
For Stephen, connections are personal. He deeply believes in people, and that each of us as a powerful story to tell.
It's my honor to feature him and help share parts of his own powerful story and more, including:
1) Meeting each other - as follow presenters - at the TAAN Conference of independent agency members in Fall 2024
2) How Mountain View Group creates and delivers impact for clients
3) What Stephen means when he says Culture is Currency in the workplace
4) How rock music and mosh pits relate to the topic of culture
5) In Leadership, moving from a place of strength vs fear
6) The value of being the Spark Plug for your team
7) How creativity serves as a superpower
And more!
We hope you enjoy this episode, and we look forward to hearing your feedback!
LEADERSHIP IS A SPORT & IT’S GAMETIME.
I'm your host and coaching teammate, Shauna Griffiths, and I'm grateful to bring you another conversation with an impactful leader. This edition features JR Butler, CEO & Founder, Shift Group - that focuses onbridging the gap between military veterans, former athletes, and the business world through coaching and career upskilling. Their mission is to help these individuals unlock their unique skills and experiences and match them with top-tier companies in need of resilient, coachable, and team-oriented professionals.
I'm proud to count as JR friend, a fellow member of The Post, AND a member of the 2025 #LeadershipAthlete Draft Class. And, I'm grateful and to share his knowledge, insights, and wisdom with you through this episode.
Tuning-in will be a lot like dropping into the Lockeroom of a Head Coach who keeps it real and delivers the heat. You've been warned!
You'll hear how this passionate, authentic leader elevated his own game and evolved himself from being a championship seller to the self-aware entrepreneur JR is today.
You'll be informed, inspired, and entertained - especially when you hear about JR's playlist.
Don't miss our conversation which also covers:
1) Why he created Shift Group when he had been a championship level salesperson
2) Why sales and sports analogies go hand in hand
3) Why Athletes and Veterans have a propensity to work in - and succeed in - sales
4) The increasingly rare combination of intangible characteristics that Athletes and Veterans share
5) Why you can't trade AI for patience in sales
6) Authenticity as your superpower
7) Hard truth about career choices
8) An innovative approach to resumes
And more!
We hope you enjoy this episode, and we look forward to hearing your feedback!
LEADERSHIP IS A SPORT & IT’S GAMETIME.
I'm your host and coaching teammate, Shauna Griffiths, and I'm grateful to bring you another conversation with an impactful leader. This edition features my long-time friend and former New Jersey Nets colleague, Brian Basloe, CEO of Concierge Live - which a comprehensive and industry-leading ticket management system that helps companies better manage and understand their ticket inventory and events.
Brian has had a remarkable career in sports business which isn't surprising knowing his work ethic, attitude, and commitment to finding ways to win as a team. His authenticity shines through as you'll surely notice in this episode. You'll quickly understand why I'm proud and grateful to claim him for the 2025 #LeadershipAthlete Draft Class.
In this episode you'll hear about his entry into sports through ticketing; his rise at the Nets that culminated in his role as Chief Strategy Officer and EVP For Brooklyn Sports and Entertainment Global; his move to NFL On Location Experiences, AND what he's up to these days in his role as CEO of Concierge Live.
Tune-in to also hear about things like:
- Old school New Jersey Nets days and notable suspects
- Ticketing, technology, and leveraging experience
- Truth about challenges in a leadership role at a young(er) age
- Leading through the highs, lows and in-betweens
- Keeping your cool and the time I didn't (womp womp)
- Tips for salespeople from one of the best in the business
We hope you enjoy this episode, and we look forward to hearing your feedback!
LEADERSHIP IS A SPORT & IT’S GAMETIME.
Welcome to the launch of GAMETIME WITH SHAUNA GRIFFITHS. CONVERSATIONS WITH IMPACTFUL LEADERS.
For nearly five years, we've been bringing you real talk with real leaders through the podcast formerly known as THIS. with Shauna Griffiths.
It's been Shauna's mission and honor to elevate voices of diverse authentic leaders who are committed to learning, growing and evolving. These impactful conversations have been designed to help you take your leadership game to the next level. Her passion for that mission has only gotten stronger over time.
In this Sport of Leadership, Shauna puts in work to take her game to next levels including with her podcast. She's proud to drop this first episode featuring 2025 Leadership Athlete Draftee, Andrew Schwartz.
Andrew is a prolific leader in the business of sports, entertainment, real estate and beyond who is revered by some of the people in the business that Shauna respects the most. When you ask about Andrew you get comments like – "He’s a gem." and "He’s one of the good ones." and "He’s the best."
He's been the Co-President of the Howard Hughes Corporation, and he's worked for the Brooklyn Nets, Sirius XM Radio, the MLB, The New Jersey Devils, and the NHL. Now, he is Principal of his consulting firm, Five + A Game.
He's also avid fan of the game of hockey – a player and coach – who transfers principles of the game of hockey the game of leadership. He is a testament to Shauna's theory that Leadership is a Sport. This is an Ice Hockey Edition.
Tune-in to hear about:
- Andrew's stories career journey including early stints in the mailroom and as a mascot
- A look at what he is today as Principal of his consulting business, Five + A Game- His take on leadership, his leadership style, and why it works
- How his leadership style has been influenced by his experience in hockey - his love and respect for the game
- Parallels between leading senior level people in business, and coaching children in ice hockey
- His choice to lead authentically with awareness and intentionality
We hope you enjoy this episode, and we look forward to hearing your feedback!
LEADERSHIP IS A SPORT.
IT’S GAME TIME.
LET’S GO!
Welcome back to THIS. with Shauna Griffiths!
This episode, Breaking Down C-Suite Recruiting, features ON Partners Chief Commercial Officer, Vicky Wilkens, and Partner, Matt Mooney. These former collegiate athletes deliver game-changing leadership for clients and candidates at one of the hottest executive search firms in North America.
Named by Forbes as one of America’s Best Executive Recruiting Firms and to the Inc. 500/5000 lists nine times, ON Partners is consistently ranked among the top 20 retained executive search firms in the U.S. It is the only pure-play retained executive search firm building C-level and board leadership teams across industries and functions. With offices across the country, they rebuilt the institution of executive search for the way you work.
Their approach to executive search is untraditional – by choice. You'll get that sense in this straightforward, informative and authentic conversation.
Tune-in for the Inside Scoop on:
* If a former University of Michigan varsity women's basketball player and soccer player will actually get along with a former Texas Christian University Football Varsity Player
* Guidance for Candidates and Companies: Leverage Recruiters as Trusted Advisors
* The Leadership Athlete Mindset: Accessible and Difference Making for Candidates
* Executive Recruiters Bring Unique Insights: Cross-Industry Perspectives and Market Understanding
* What Executive Recruiting Takes: Creativity, Problem-Solving, and the Drive to Win
* Debunking Search Myths: Full Time vs Fractional and the State of Resumes
* The Transition from Action to Positioning: Lessons from an Athlete to an Executive
* Authentic Branding and Communication in Job Search: Say What You Want
* Tips for the Assessment Process: Embrace Self-awareness and Humility
* And more!
We hope you enjoy the episode and look forward to your feedback about it!
leader #leadership #recruiting #csuite #recruiter #coaching #consulting #leadershipathlete #builtbysport
Welcome back to THIS. with Shauna Griffiths!
This episode, Breaking Down Return on Connection features John Harris, President & Chief Executive Officer of Worldwide Partners Inc (WPI), a global network of the top independent marketing services agencies who share an independent spirit and entrepreneurial drive to build commerce through connectivity, creativity and collaboration.
John is a senior marketing executive with a proven track record of success in growing market share for brands and the agencies who serve them through creativity and innovation. He is an agent of change who believes that the best way to predict the future is to create the future.
He's also an authentic, self-aware human who believes in leading with giving and building relationships that are transformational, not transactional. These things came through the first time we met, and I knew I wanted him to be a guest on this show. He's a breath of fresh air, a brilliant marketer, and savvy leader who I'm honored to shine light on.
Tune-in to hear about:
- Leading with Giving and What Return on Connection is All About
- Coaching for Leaders: Sharpen Skills, Learn New Tricks
- Celebrating Progress and Focusing on Behaviors: A Different Approach to Short-Term ROI
- Pharma Client Requirements Shift: From Agency to Pharma Agency and Beyond
- Independent Agency Network: Collaboration and Community in Scaling Businesses
- Agencies Shifting Focus from RFPs to Strategic Partnerships
- Protecting Culture: Agencies Choosing to Work Together
- Agencies Owning the Network: Reverse Holding Company Structure at WPI
- Making Yourself Expendable: Strong Leadership and Alignment in Organizations
We hope you enjoy the episode and look forward to your feedback about it!
leader #leadership #agency #independentagency #agencynetwork #culture #coaching #consulting #growth
Welcome back to THIS. with Shauna Griffiths!
This episode, Breaking Down Making Work Better features Dawn Sowerby, Founder of The Culture Business. Dawn is a natural strategist with a gift for transforming teams of all sizes and in any business area. With a background in People Management & Organizational Development and a Chartered Fellow of the CIPD, her experience encompasses transformational leadership in other areas, including operational delivery.
Get ready for some real talk and actionable solutions in this one, Leaders.
As Dawn put it, "we're getting it so wrong in some situations. We are at work for too much of our time for it to be an unhappy place, a place where we aren't able to be our true selves, a place where we aren't able to be productive and to be trusted and safe."
I couldn't possibly agree with her more.
Tune-in to hear about:
- So What Factor in Personality Assessment
- Aligning Leadership Teams for Effective Five-Year Planning
- Willingness to Change: Partnership and Taking Action
- Questioning the Purpose of Existing Documents: Employment Tribunals Example
- The Illusion of Control in One-to-One Conversations
- The Myth of Job Descriptions and Illusion of Control in Management
- Employee Engagement - Strong Connection to Business Success
- Why Strategists and Game Changers Connect So Well
- Beyond Assessment: The Powerful Impact of The GC Index
- People Can't Be Managed: The Unpredictability of Human Behavior in Organizations
We hope you enjoy the episode and look forward to your feedback about it!
leader #leadership #culture #people #assessment #thegcindex #womeninbusiness #humanbehavior
Welcome back to THIS. with Shauna Griffiths!
This episode, Breaking Down Personal Growth & Professional Advancement features Rhonda George-Denniston, Chief Learning and Development Officer at TBWA\Worldwide and Founder of TBWA\GLP and Curiosity Connections. She is also a speaker, an innovator in talent development, a Jean-Marie Dru Founders' Award Recipient, AND an ADWEEK 50 Honoree.
If you don't yet know of the inspiration - the gift - that is Rhonda George-Denniston - tune-in, turn the volume up, and enjoy! I'm absolutely taken by her graceful, self-assured manner and wonderful energy - and you will be too.
You'll get a taste of Rhonda's passion for her mission to leverage the wisdom of diverse lived experiences, cutting-edge research, and expertise in human performance to empower individuals to craft and live their best lives.
As the Founder of Curiosity Connections—a community dedicated to connecting people through shared values and vision—Rhonda is a beacon for those seeking to forge meaningful connections in their personal and professional lives. In her role as the Chief Learning and Development Officer at TBWA, she exemplifies her deep conviction in the synergy between personal growth and professional advancement.
Dive in to hear about:
- How we met when she generously invited me and my changeforce colleague Bob Wiesner to speak about Revenue Growth as a part of the LIVE classes for TBWA staff through TBWA\U.
- Her story of growth and remarkable ascent over 23 years from an executive assistant to her current pivotal role - and - her advice for people who are compelled to try this too.
- The source of her passion and how she maintains her focus and resilience
- The special pirate culture of TBWA that embraces personal growth, learning, development and professional advancement
- Her take on the importance of learning and development throughout the ongoing career and personal journey
- The TBWA\GLP learning landscape and how their people gain access to their programs
- Who she is every day that impacts her legacy
- Jewels dropped that will inspire you to consider how you can do more to fuel your and your people's growth, contribution and impact
I hope you enjoy the episode and look forward to your feedback about it!
leader #leadership #agency #advertisingagency #learninganddevelopment #tbwa #tbwaglp #personalgrowth #careeradvancement #coach #consultant #podcast
Welcome back to THIS. with Shauna Griffiths!
This episode, Breaking Down Creativity in the Workplace, features Keynote Speaker, Mary Messner, who focuses on creativity leading to a shift in companywide culture and positive impact.
Mary dedicates her career to approaching challenges with creativity, refusing to accept the status quo, and leading with a determination to grow others. Her keynotes inspire individuals and companies to create something unexpected. Her consultancy turns inspiration into action; becoming a creative partner on each unique journey.
Tune-in to hear about:
- Encouraging Creativity in Workplace Culture: Allowing Risks and Innovation
- Permission and Creativity: Valuing Diverse Perspectives
- Speaking to Women's Empowerment and Creativity
- Redefining Success: Confidence, Courage, and Creativity
- Uncharted Territory & New Paths for Creative Goals
- Embracing Flexibility in Creative Ideas and Solutions
- Encouraging Free Thinking and Problem Solving
- Leading Creativity: Inspiring and Empowering Other
We hope you enjoy the episode and look forward to your feedback about it!
leader #leadership #creativity #creativeleadership #problemsolving #creativeideas #womeninbusiness #speaker
Welcome back to THIS. with Shauna Griffiths!
This episode, Breaking Down Representation & Leadership in Sports with Raven Jemison, an Award-Winning Sports Business Executive who is currently the President, Business Operations for the Kansas City Current Women’s Soccer team. She is also Author of a fantastic book - More Than Representation, The Cheat Codes to Own Your Seat at the Table, AND a First Draft Class Leadership Athlete.
Raven is next level remarkable as a human and sports business professional. She as true as they come, and it's an honor to shine light on her voice, mission, and example.
Tune-in to this can't miss episode to hear about:
- Her commitment to authenticity, creating positive impact, and more than representation is incredible and inspiring;
- Her career story that includes have worked for all of NFL, NBA, NHL, MLB, the NWSL, and receiving countless awards such as Sports Business Journal GameChanger Award 2022, Milwaukee Magazine Groundbreaker Betty Award 2021, and Adweek Most Powerful Women in Sports 2021;
- When and how she began embracing the idea of the superpower of her authenticity;
- An inside look at her book – that I'm admittedly obsessed with it and recommend it to people routinely, why she wrote it, and who it's for;
- The importance of cheat codes in business and a preview of two of the five that are found in her book;
- How she feels about and handles situations when she is “the only one” in sports business boardrooms these days and if that dynamic is shifting;
- Her experience stepping into THE business leadership seat at the Current – and the launch and opening of the stadium;
- What she wants to see more and/or less from with brands, media and/or fans
- Takeaways about representation;
- Takeaways about leadership in sports.
We hope you enjoy the episode and look forward to your feedback about it!
leader #leadership #sportsbusiness #sportsexecutive #nwsl #ravenjemison #womeninsports #diversity #inclusion #representation #authenticity #positiveimpact #leadershipathlete
Welcome back to THIS. with Shauna Griffiths!
This episode, Breaking Down Public Perception of Public Relations, features my dear friend, Pilaar Terry - Managing Partner & COO of POV Agency, a PR and Comms agency based on the LA area. I can’t possibly type enough amazing things to explain to you why I adore and admire her. You’ll just have to listen and experience the magic that is Pilaar for yourself!
Tune-in to this episode to hear about:
- How we met and why I love her so
- Her incredible leadership style and how that comes to life at POV and with clients.
- What POV Agency is and the kinds of clients they work with.
- Their authentic approach to doing business and to leadership including their commitment to inclusion and diversity – to being a modern agency – and to continuing to learn, grow and evolve .
- The importance of having the courage to hire outside consultants to help reveal blind spots.
- What the hell is going on with the perception of PR these days!!
- The true definition of PR – what it is and what it isn’t
- Misperceptions that compel Pilaar to help create clarity for people
- How PR differs for people/leaders and for businesses
- Best practices for engaging PR
- Helpful take-aways to help you take your game to the next level
- And more!
We hope you enjoy the episode and look forward to your feedback about it! Feel free to reach out to either of both of us directly on LinkedIn.
#leader #leadership #PR #publicrelations #communications #agency #PRagency #diversity #inclusion #modernworkplace #fourdayworkweek #remoteoffice
Welcome back to THIS. with Shauna Griffiths!
This episode, Breaking Down Cultivating Culture Through a Leadership Trifecta, features Carter Reese, Co-Founder and President of Hatch.IM – an Immersive Engagement Company based on the LA area. Armed with his experience as a former Division I collegiate volleyball player, Carter certainly exemplifies the #LeadershipAthlete mindset.
Tune-in to this episode to hear about:1. What Hatch.IM is and how it came to be 2. Carter's approach to and perspective on modern and future facing immersive engagement 3. Pandemic Era reverb on consumer behavior and Hatch.IM 4. Trends Carter is seeing 5. His focus on a Leadership Trifecta and bringing humility to leadership 6. Built-in checks and balances that help culture 7. Key takeaways for agency junkies and client types who may be in the audience 8. Key takeaways for us to keep in mind related to leadership
We hope you enjoy the episode and look forward to your feedback about it! Feel free to reach out to either of both of us directly on LinkedIn.
leader #leadership #experiential #consumerexperience #agency #experientialagency #humility
Welcome back to THIS. with Shauna Griffiths!
This episode, Breaking Down Creating Your Own Opportunities features Brett Essman, a Art Director and Creative Director in the Creative Agency world, who sports just the right amount of humble swagger as he leads in work, life, and in youth basketball.
One of the things I love most about this episode is the #LeadershipAthlete in Brett that shines so brightly. He clearly leads his own team, agency, and clients with incredible resilience and commitment to the pursuit of optimal performance. In his "spare time" he transfers his skills and mindset to his son's basketball team. As you listen - you'll notice the business and basketball lessons overlap. Whether you're at work or on the field of play - the rules of the game are much the same.
Tune-in to this episode to hear about:* His DM that hooked me and created this episode opportunity * Brett's career journey that is evidence of his innate drive to create his own opportunities * What creating your own opportunities means to Brett * His three rules of teamwork that apply to business AND youth basketball * Shifting perspectives to take on the challenge * Proactive problem solving that allows you to find solutions before clients know they exist * Nostalgic chatter among two hoop heaps * Words of wisdom from the guy who thought he may be working at a local Kinkos his whole life
We hope you enjoy the episode and look forward to your feedback about it! Feel free to reach out to either of both of us directly on LinkedIn.
creative #agency #creativeagency #coaching #basketball #leadershipathlete #consulting #coaching #leadership #leader #opportunity
Welcome back to THIS. with Shauna Griffiths!
This episode, Breaking Down Breaking Out on Your Own features Scott Zimmerman, Co-Founder of The Rocket Punch, a brand and consumer experience consultancy.
Before Scott broke out on his own, he had an incredible career in Global Retail & Merchandising Strategy, Product Leadership, and Brand Building. He's also a Board Member, a First Draft Class #LeadershipAthlete, and a dear friend of mine through miles and years.
The roster of world-class championship brands under his belt is impressive to say the least – including the NBA, NIKE, New Balance, Carhartt, Shinola – and now he's bravely caught his dream of creating his own consultancy.
Tune-in to this episode to hear about:* When he started thinking about breaking out of corporate and what he wanted to be different in his consultancy - and takeaways for others wanting to break out on their own * What The Rocket Punch focuses on with clients and how they are uniquely positioned to help companies * Where the name come from * Scott's commitment to learning, growing and evolving as a leader * The three pillars of the personal leadership mantra that Scott developed and uses daily * Key takeaways for about the consumer retail market * Key takeaways for people in evolving as leaders
We hope you enjoy the episode and look forward to your feedback about it! Feel free to reach out to either of both of us directly on LinkedIn too.
entrepreneur #retail #merchandising #experience #consumermarketing #engagement #consulting #coaching #leadership
Welcome back to THIS. with Shauna Griffiths!
This episode, Breaking Down Why Agencies are Successful and Not, features the legendary Mike Palma, Founder & Owner of The Palma Group, and Author of "Walk with a Humble Swagger: Lessons from the Recruiting Trail in Basketball and Advertising". While there are definitely takeaways for all, it's a CAN'T MISS episode for Brand Marketers/CMOs and Agency junkies.
Mike and The Palma Group are known for helping Brand Marketers find better creative resources and helping Agencies by managing their search process. Mike’s arguably the most prolific recruiter in advertising history. He's also a master of helping creative agencies grow by recruiting top talent and new business prospects. I'd be remiss if I didn't share that he's a standout #LeadershipAthlete.
Tune-in to this episode for first and early access to breaking business news and for a heavy dose of Mike's wisdom and wit: Announcing the official partnership between changeforce and The Palma Group that takes the great work that Mike’s done for years with changeforce Founder, George Swisher, to the next level in a major way. The united force is leveraging the biggest value propositions of both companies and veteran consultants such as Mike Palma, Ryan Farinella, George Swisher, Joe Snowden, Bob Wiesner,Bob Gower, and Shauna Griffiths. * Early access to the soon-to-release Business Development Diagnostic Workshop,* featuring Mike Palma, Bob Wiesner, and Shauna Griffiths. * What’s going on in the industry with Agencies + Pain points in attracting talent + Pain points in getting meetings * How basketball ties into it all. + The book's connection: How grit, humility, confidence, and a bit of humor, can help agencies and recruiters get ahead in an increasingly competitive space. + The #LeadershipAthlete mindset connection: Competing to be your best every day * What CMOs and agencies can do better. + What CMOs need to take from this episode + What Agencies need to take from this episode
Mike and I appreciate you tuning in and look forward to hearing from you be it with feedback, for more details on The Palma Group x changeforce partnership, or to get on the wait list for the **Business Development Diagnostic Workshop.
author #brandmarketing #CMO #agency #advertisingagency #recruiter #talent #sales #businessdevelopment #partnership #alliance #consulting #coaching**
Welcome back to THIS. with Shauna Griffiths!
This episode, Breaking Down Strategic Growth Planning - Leveraging Insights to Drive a Competitive Advantage, features my good friend, Dr. Heather Maxwell.
Heather is a revenue generator fueled by insights and strategy - AND - a First Draft Class #LeadershipAthlete. She has over 15 years' experience leading insights teams for top-tier companies like Notre Dame, General Mills, Conagra Brands, and Sazerac Company. Currently, she has a fractional EVP of Insights & Growth at iris research & strategy, and is simultaneously building her own company - NEXT 5 TEAM - a venture focused on increasing collegiate athletics' in-person attendance and driving fan engagement.
Tune in to hear about:1. How insights have fueled Heather's career 2. How Heather approaches Strategic Growth Planning and Leveraging Insights to Drive a Competitive Advantage 3. iris research & strategy sweet spot and approach 4. NEXT 5 TEAM's work with college athletic departments designed to impact in-person attendance and driving fan engagement 5. The importance of consumer experiences across verticals and what Heather is seeing in the space 6. Heather's red hot LinkedIn game and her approach to Leadership 7. Critical takeaways in the insights and competitive advantage realm 8. Critical takeaways in the leadership realm
Heather and I had so much fun recording this episode that I forgot we were actually recording at times! We'd love to hear your feedback so feel free to reach out to us in on LinkedIn.
strategy #insights #impact #research #leaders #leadership
Welcome to THIS. with Shauna Griffiths!
As always, you'll get real talk with a real leader, an infusion of the Leadership Athlete mindset, and the breakdown of a hot topic to help you take your game to the next level.
This episode, Breaking Down Creative Leadership, features my friend, changeforce colleague, and Co-Founder of Creative Leadership League, Alex Jamieson.
Tune-in to hear about:* the Creative Leadership League Coaching Program & Retreat for Women that we’ve developed, that kicks off Oct 4, 2024! * how we met and what sparked this collaboration * common themes in the lives of women leaders * the superpower of creativity for women leaders * the benefits of creative problem-solving with practical leadership skills in a supportive community setting * accessing data and actionable insights to know more about yourself – and how to leverage that to maximize their contribution and impact * the importance of mentors and other figures who help provide perspectives, and experiences that help fuel growth * the Leadership Athlete mindset * and more!
Alex and I hope it this episode shines light on how important it is to your leadership game to flex your creativity. We also thank you for the opportunity to tell you about the unique opportunity in Creative Leadership League - designed specifically for women leaders.
We'd love to hear your feedback so drop a comment and reach out to us on LinkedIn. You can also check out the Creative Leadership League for more information, to schedule time with us, and to register!
Welcome to THIS. with Shauna Griffiths!
As always, you'll get real talk with a real leader, an infusion of the Leadership Athlete mindset, and the breakdown of a hot topic to help you take your game to the next level.
This episode, Breaking Down Human-First AI, features Michal Opperman "Mo" - who is a Human-First AI Fanatic, the Co-Founder of Portage which is a Mergers & Acquisitions (M&A) Accelerator, and a First Draft Class #LeadershipAthlete.
Tune-in to hear about:
- What Leadership Athlete is all about and how it came to be
- Human-first AI,
- Walled AI Gardens,
- What's going on in the M&A space and how it's changed,
- How human-first AI works with M&A,
- How being an athlete & a coach inform Mo's thinking & approach,
- Find out about a groundbreaking AI podcast launching this Fall!
Mo and I had a blast recording this episode - which was the first I've done in person. We'd love to hear your feedback so drop a comment and reach out to us on LinkedIn.
Welcome back to THIS. with Shauna Griffiths. I’m excited to drop this bonus episode of the BREAKING DOWN REVENUE GROWTH mini-series.
This time my guests include my changeforce colleagues Bob Wiesner and Jennifer Brown. Today’s episode is all about DEI’s Place in Business Development – which is necessary and important yet often unspoken. The goal of this episode is to openly discuss this and provide sales leaders tools you can use to evaluate your game.
As you hopefully learned when you tuned-in to episodes 1 - 2 - and 3 in this series – Bob and I partner in Growth Consulting as a part of the changeforce management consulting firm. Our combined experience allows us to help clients grow healthfully instead of just win or worse off – just lose!
Jennifer Brown – one of our changeforce colleagues – is also Founder of Jennifer Brown Speaks. She is an Award-Winning Entrepreneur, Diversity & Inclusion Consultant, Speaker, and Author.
Throughout this episode we cover:* The importance of DEI as it relates to business development and the 5 key points you will want to and need to know! * How to raise awareness and make improvements * Highly actionable recommendations you can put into practice rather quickly
We hope you are able to see what we mean when we say DEI has an important Place in Business Development. And – we hope you’ll use the points and recommendations we’ve shared to help set you, your people and your business up for success.
We’d love to hear your feedback – to connect with you – and to discuss how any or all of us could help you up your game. Please leave a comment and reach out to us on LinkedIn.
consulting #THIS #coaching #growth #revenuegrowth #Leadership #LeadershipAthlete
Welcome to THIS. with Shauna Griffiths!
After a hiatus the show is back and better. We're infusing the Leadership Athlete mindset into the show and we'll Breaking Down Hot Topics to help you take your game to the next level.
This episode - 13 Truths of Pitching - is the third episode in a three-part series called BREAKING DOWN REVENUE GROWTH which taps into consulting work Shauna does as a part of the changeforce management consulting firm.
Shauna's guest for the series is her friend and all-star changeforce teammate who happens to be a First Draft Class Leadership Athlete! Bob Wieser has been advising clients on business development pursuits for nearly 30 years. He’s helped his clients win billions of dollars' worth of contracts including regularly achieving new business pitch win rates in excess of 80%.
Turn it up and buckle up as Shauna and Bob reveal the 13 Truths of Pitching! They'd love to hear your feedback and discuss your game plan. So, drop a comment and reach out to them on LinkedIn.
consulting #THIS #coaching #growth #revenuegrowth #Leadership #LeadershipAthlete
Welcome to THIS. with Shauna Griffiths!
After a hiatus the show is back and better. We're infusing the Leadership Athlete mindset into the show and we'll Breaking Down Hot Topics to help you take your game to the next level.
This episode - How Decision-Makers Really Think - is the second episode in a three-part series called BREAKING DOWN REVENUE GROWTH which taps into consulting work Shauna does as a part of the changeforce management consulting firm.
Shauna's guest for the series is her friend and all-star changeforce teammate who happens to be a First Draft Class Leadership Athlete! Bob Wieser has been advising clients on business development pursuits for nearly 30 years. He’s helped his clients win billions of dollars' worth of contracts including regularly achieving new business pitch win rates in excess of 80%.
Turn it up and buckle up as Shauna and Bob discuss revenue growth realities you'll want and need to know about How Decision-Makers Really Think:
- What they are saying is based on research conducted over the last 30 years is consistent in revealing four factors that regularly influence how decision makers choose providers.
- Learn about the impact of "rebalancing" biz dev efforts to reflect this likely reality
- Find out about pursuit tactics - from the very first contact with the prospect - that must address each of these factors.
- Discover which strategies and tactics are important for putting yourself in the lead in any pursuit
- Find out how this will help you be seen as the best fit under these criteria
- Hear about how the typical RFP-driven business development plan has blind spots when it comes to these factors - which serves to worsen the odds of winning.
- Takeaway tips on how to identify and overcome these factors to improve your win rate.
By the end of the show, you'll know what Shauna and Bob mean when they say How Decision-Makers Really Think. You'll also be able to start using some of the tips you heard in this episode. They'd love to hear your feedback and discuss your game plan. So, drop a comment and reach out to them on Linkedin.
AND - stay tuned for the third and final episode in this mini-series on BREAKING DOWN REVENUE GROWTH.
consulting #THIS #coaching #growth #revenuegrowth #Leadership #LeadershipAthlete
Welcome to THIS. with Shauna Griffiths!
After a hiatus the show is back and better. We're infusing the Leadership Athlete mindset into the show and we'll Breaking Down Hot Topics to help you take your game to the next level.
This episode - Winning and Growing Aren't the Same Thing - tips off series called BREAKING DOWN REVENUE GROWTH which taps into consulting work Shauna does as a part of the changeforce management consulting firm.
Shauna's guest for the series is her friend and all-star changeforce teammate who happens to be a First Draft Class Leadership Athlete! Bob Wieser has been advising clients on business development pursuits for nearly 30 years. He’s helped his clients win billions of dollars' worth of contracts including regularly achieving new business pitch win rates in excess of 80%.
Turn it up and buckle up as Shauna and Bob discuss revenue growth realities you'll want and need to know!
1) Firms driven to win are transactionally oriented. Firms driven to grow are strategically oriented. They talk They talk about the difference, and what it means to a company's near-term and long-term financial - and organizational - health.
2) There are three "pillars" of strategic growth. Find out what they are! You'll learn how firms can build a business development plan that emphasizes quality growth over the proverbial numbers game.
3) Find out about the first steps that a business development leader can take to implement a strategic growth plan and why a new mindset is key. You'll walk away knowing about the important transition from "who we are" to "what you get."
By the end of the show, you'll know what Shauna and Bob mean when they say Winning and Growing Aren't the Same Thing. You'll also be able to start using some of the tips you heard in this episode. They'd love to hear your feedback and discuss your game plan. So, drop a comment and reach out to them on Linkedin.
AND - stay tuned for the next episode in this mini-series on BREAKING DOWN REVENUE GROWTH.
consulting #THIS #coaching #growth #revenuegrowth #Leadership #LeadershipAthlete
Welcome to a special edition of THIS. with Shauna Griffiths and Co-Host Xavier Jackson, featuring Alfonso Pozzo Delgado.
Alfonso is an Emmy Award-winning bilingual creative consultant, senior producer, showrunner and content creator with two decades of experience in the creation and execution of high-end original sports content for broadcast and digital platforms in domestic and international markets. He's worked for ESPN, MLB Productions, MLB Network and now he's the Executive Producer & Creative Director of his own company, Juxtapozz Films.
Jump into this episode to hear Shauna, Xavier, and Alfonso hit on the following topics and more:
- The Value of Authentic Storytelling
- The Importance of Taking Steps and Trying New Things
- The Magic of Following Your Passion
- Working on Cool Stuff with Cool People
- Staying Driven and Embracing New Challenges
Continued thanks to our Founding Partner Felicia Hall Allen & Associates.
podcast #THIS #leadership #leadershipathlete #leader #performance #content #producer #creative #coach #sports #film #editing #impact #evolving #slgimpact
Want Behind the Scenes Insights and Guidance for Marketing Orgs and Agencies?! Tune in to this episode of THIS. with Shauna Griffiths featuring Russ Rubino, highly sought after Marketing Executive and Senior Consultant - Organizational Effectiveness for changeforce.ai.
Don't miss Shauna and Russ covering need to know information designed to positively impact business and careers for Marketing and Agency Professionals.
TOPICS IN THIS EPISODE* Behind the Scenes of M&A and its impact on Marketers and Agencies * How to Stay Indispensable Amidst Acquisitions. * How to Excel in The Agency Space * Be the Agency That Rises, Not Falls, in M&A * How to Thrive Amidst M&A Crisis
EPISODE BY THE MINUTE* 00:00 - Teaser * 00:03 - Intro * 00:06 - Guest intro * 00:44 - How Shauna met Russ * 01:25 - Russ Career Evolution * 15:37 - What is Happening in the Brand Marketing landscape * 20:03 - M&A, it’s impacts & How to Thrive Amidst M&A Crisis * 32:07 - Risks of a Decentralized Organization * 39:10 - Russ Talks About His Research Project * 47:25 - Key Takeaway * 50:00 - Wrap up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
podcast #THIS #leadership #leaders #marketing #authenticity #impact #agency #slgimpact
This episode of THIS. with Shauna Griffiths, goes from Mindful to Mind Blowing with the legendary George Mumford in the hotseat.
He's widely known for this Mindfulness & Performance Expertise, and work with NBA greats including Michael Jordan, Kone Bryan, Shaquille O'Neil, and more. He's authored two incredible books: The Mindful Athlete and Unlock, and he's touched the lives of countless people in powerful ways - including mine!
I couldn't hide the Fan Girl in me while recording. Who could blame me?! It's an absolute honor to bring him to you in this episode.
IN THIS EPISODE
- How to Find Meaning in Your life
- Reframe Your Reality: How to Transform Your Suffering into Purpose
- What it Truly Means to Forget Yourself to Find Yourself
- Why You Should Embrace Discomfort for Growth
- The Three Keys to Greatness and Success
EPISODE BY THE MINUTE
- 00:00 - Teaser
- 00:43 - intro
- 00:46 - Guest intro
- 01:37 - George talks about his book
- 09:26 - How to Forget Yourself to Find Yourself
- 25:12 - Aligning Your Goals To Your Action
- 29:58 - Meditation As a Tool to Unlock Your True Potential
- 37:04 - The Ministry of Presence
- 47:48 - George’s Offerings / Services
- 50:19 - Key Takeaway
- 51:48 - Wrap up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
podcast #THIS #leadership #leaders #sports #authenticity #impact #mindfullness #mindset #motivation #georgemumford #slgimpact
This week's edition of THIS. with Shauna Griffiths features one of the most authentic, impactful Leadership Athletes working in the front office in professional sports.
Joe Stetson, Chief Commercial Officer at the New York Red Bulls, is a 20+ year vet who’s known for re-imagining iconic brands & generating record revenues. He made his mark at the likes of Madison Square Garden, the Brooklyn Nets, and now he's blazing a new path at The Red Bulls. His work has always been at the intersection of growing business and developing people, and he gets results in both areas! All the while, he defies traditional stereotypes in the best of ways.
If you watch to catch a great leader in action - WATCH THIS.
IN THIS EPISODE * Day in the Life of CCO Joe Stetson at Red Bulls * How to Create a Culture of Growth and Collaboration in the Workplace * How to Lead Effectively * What Brands Need to Know About Sports Partnerships * A Closer Look at Soccer's Direct Impact on Communities
EPISODE BY THE MINUTE * 00:02 - Intro * 00:56 - Guest Intro * 01:00 - How Shauna met Joe * 06:07 - Day in the Life of a Chief Commercial Officer * 08:30 - Joe's Evolution * 14:27 - Joe's Leadership Style * 24:48 - What is Happening in the Sport Marketing Space * 27:09 - Why Brands Should Partner with Major League Soccer (MLS) * 30:59 - What to Expect in 2024 * 34:23 - Key Takeaway * 35:58 - Wrap up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
podcast #THIS #leadership #leaders #sports #authenticity #impact #redbull #sportsbusiness #newyorkredbulls #MLS #slgimpact
Taking a stand in the business you build takes courage, vision and dedication. In this episode you'll a man on a mission who is doing exactly that in big bold ways with not just one but two businesses.
It's an honor to bring to THIS. with Shauna Griffiths, my friend, Joe Conrad, Founder & CEO of Grit Digital Health and Founder & CEO of Cactus Agency who believes in the power of innovation, creativity and technology to solve any problem.
You'll hear about the incredible purpose driven work his team at Cactus creates for clients, the groundbreaking digital mental health solutions developed by his team at Grit Digital Health including the global platform MAN THERAPY and more:
IN THIS EPISODE * How We Help Brands & Companies Make Meaningful Impact * Man Therapy's Surprising Win in Men's Suicide Prevention * Business Evolution 101: CEO's Tips for Staying Nimble and True * Man Therapy's Impact on Men's Suicide - A Success Story * Why The Well-being of Your Team Matters
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
podcast #THIS #leadership #leaders #agency #authenticity #impact #mensmentalhealth #mentalhealth #purpose #slgimpact
Make no mistake about it, I am in AWE of these two authentic leaders!! It's my honor and joy to shine light on the co-founders of verb, in this episode of THIS. with Shauna Griffiths.
Shannon Jones and Yadira Harrison are a force! Together they have created a dynamic consultancy and agency specializing in brand experiences, partnerships, campaigns, and proprietary platforms - and they just made the 2023 Inc 5000 list!!
As Yadira recently posted, "5 years ago we set out to build something new: an output agnostic agency that could not be pigeonholed, where creativity knows no bounds. Fast forward to today, and #teamverb consists of 40 creatives spanning from coast to coast, making marketing waves around the globe. 🌎 As Inc. noted, we’ve seen 320% growth in the past 3 years, and we’re just getting started… 📈"
IN THIS EPISODE
- Why Brands Turn to verb for Solutions
- The Scariest Yet Most Rewarding Move They Ever Made
- This is by Far The Biggest Challenge Black Female Entrepreneurs Face
- Why Building Authentic Communities Matters
- You Don't Have to be an A**hole to Be the Person at the Top
EPISODE BY THE MINUTE
00:00 - Teaser
00:50- intro
00:53- Guest intro
02:11 - How Shauna met
02:39 - What is verb ?
06:24 - The Story Behind Verb’s Halloween Party Theme
10:00 - How They Overcame Their Biggest Fears
15:37 - How They Lead vs How They were Lead
23:01 - History of Their Partnership
26:27 - The Biggest Challenges Black Women Face in Business
30:01 - The Importance of Building Communities in the Workplace
48:19 - Lessons They’ve Learnt as Founders
51:21 - What Trends To Expect in 2024
53:01 - Key Takeaways
53:57 - Wrap Up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
podcast #THIS #leadership #leaders #agency #authenticity #impact #blackfemalebusinessowners #womeninbusiness #slgimpact
This episode of THIS. with Shauna Griffiths, brings you the incredible Amira Alvarez, Founder and CEO of The Unstoppable Woman, whose work is focused on helping women have it all! Tune in to hear about what she is doing to contribute to the financial success of women, and how she inspires them to manifest their fullest and most fulfilling lives.
Amira is a visionary leader, celebrated entrepreneur, and a passionate advocate for empowered living. After achieving a fivefold increase in her income in one year and building a multimillion-dollar company, she was led to contemplate the intricate balance between hyper-achievement and genuine fulfillment.
Refusing to sacrifice her drive for success, Amira realized that pursuing larger goals 𝘢𝘭𝘰𝘯𝘦 left her unfulfilled. She, therefore, developed a methodology to craft an exquisite life that harmonizes ambition with profound contentment, enabling individuals to embrace their inner drive while finding space for deep and meaningful fulfillment.
Her path has become a beacon for high-achieving women seeking to forge a life rich in truth, beauty, and intimacy–one in which you actualize your innermost dreams without diminishing any of your hard-won successes.
She believes women have been told they can be anything they want to be, but simultaneously warned that they can't have it all. Amira is here to debunk that notion and is on the leading edge of a movement that redefines what’s possible for women.
TOPICS IN THIS EPISODE
- This Is The Reason Why Most Ambitious Women Struggle In Their Relationships
- How I Help Ambitious Women Build an Exquisite Life
- How Men Can Facilitate Harmony in Ambitious Women's Lives
- How to Become the Person You Aspire to Be
- Are You Leaving Money on the Table? Discover The 3 Secrets to Wealth Creation
EPISODE BY THE MINUTE
- 00:00 - Teaser
- 00:59 - Intro
- 01:06 - Guest intro
- 01:48 - The Unstoppable Women’s Platform
- 09:30 - Amira shares Her Personal Experience with Self - Limitation
- 18:19 - Who She Works With
- 20:54 - Female Entrepreneurship
- 25:09 - How Men Can Support Women
- 34:29 - Dealing With Self - Dependency
- 39:10 - Her Services
- 41:28 - What Happens When Women Come Together
- 48:59 - Amira’s Superpower
- 51:42 - Key Takeaway
- 53:37 - Wrap up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
podcast #THIS #leadership #leader #consulting #coach #feminism #femaleentrepreneur #entreprenuer #amiraalvarez #unstoppable #women #slgimpact
Alexandra Jamieson is an absolute force and we're grateful to feature her in this episode of THIS. with Shauna Griffiths.
She is Founder of Radical Alignment, a changeforce.ai Senior Consultant - Organizational Effectiveness, an Executive Leadership Coach for over twenty years, a five-time best-selling author with a Positive Psychology certification (CAPP). Her clients include CEOs of tech-ed companies, SVPs of international retail brands, founders, and serial entrepreneurs.
She is also Founder of We Create | NYC, an arts organization that curates and produces exhibitions and education experiences featuring living women and non-binary artists who work and live in NYC.
As you'll hear in this episode - she loves to help creative pros make small, consistent changes that lead to big results. So, tune-in and be prepared to shift your perspective about the role of creativity in leadership and more!
TOPICS IN THIS EPISODE* This Book Will Teach You How To Talk About Anything * How to Overcome Imposter Syndrome. * You Are Your Greatest Project - Embrace Change and Growth * Inside The Mind of a Creative Artist * How Making a Flower Mandala Changed My Client's Life Entirely
EPISODE BY THE MINUTE* 00:00 - Teaser * 00:41 - Intro * 00:46 - Guest intro * 02:58 - Why She Chose The Creative Side of Coaching * 09:20 - How She Combines Creative Arts & Coaching * 16:09 - Alex Talks About Her Book * 22:45 - How To Resolve Conflicts * 28:00 - Alex Talks About Her Creatrix Retreat * 33:58 - How To Deal With Self Comparisons * 42:39 - Key Takeaway * 45:03 - Wrap up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
podcast #THIS #leadership #leader #consulting #coach #creativity #artist #impostersyndrome #alexjamieson #radicalalignment #conflictresolution #slgimpact
The Future of Sports Marketing: Outlook for 2024 and Beyond with Indianapolis Colts, Director of Business Solutions, Jon Codalata on THIS. with Shauna Griffiths
This episode brings you one of the best humans and best professionals around. He is an authentic, inclusive, intentional leader through and through. He's carved his path in Strategy in sports business by creating new positions and elevating them every step of the way.
Jon flourished on the agency side, creating positive impact on the organizations overall, this staff and clients. Now he's doing it at the highest level - in the NFL - for the Indianapolis Colts.
He delivers so much realness, insight and valuable information in this episode. You do NOT want to miss this one!
TOPICS IN THIS EPISODE
- The Hard Truth About Career Growth No-one Talks About
- How to Stand Out at Work
- A Day in the Life of an NFL Executive
- How We Honor Veterans in the Most Inspiring Way
- Learn When to Say 'No' and When to Dive In
EPISODE BY THE MINUTE
- 00:00 - Teaser
- 01:48 - Intro
- 01:52- Guest intro
- 03:05 - How Shauna met Jon
- 10:47 - Jon's Evolution
- 25:47 - Jon's Philosophy
- 30:10 - Jon's Current Role in the NFL
- 32:10 - How the Colts Help Brands & Businesses
- 40:35 - Gender Stereotypes in The Workplace
- 49:15 - Key Takeaway
- 51:07 - Wrap up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
podcast #THIS #leadership #leader #NFL #colts #businessathelte #indianapoliscolts #businesssolutions #sportsmarketing #sportsbusiness #sponsorship #partnerships #slgimpact
Making it in the booming pet industry is a big part of the focus of this episode of THIS. with Shauna Griffiths - featuring Cecelia Carerra, Founder & CEO of BistroCat.
Cecelia is a strategic leader with 11+ years' experience building & scaling brands, ranging from innovative start-ups to billion-dollar global enterprises. She's also a creative mind with a warm heart and fierce passion for disrupting an industry with innovation that matters - and that's exactly what she's doing with BistroCat.
This episode will surely help you gain a better understanding of the pet industry, cats, and so much more, AND -- you'll come away with a special offer on BistroCat products, courtesy of Cecelia!
TOPICS IN THIS EPISODE
- Say Goodbye to Cat Feeding Hassles with BistroCat
- You’re Slowly Killing Your Cat If You Don’t Do This
- How To Build Strong Relationships at Work
- How I Turn Doubt into the Key to My Success
- Every Cat Parent Can Relate to This
EPISODE BY THE MINUTE
00:00 - Teaser
01:06 - intro
01:10 - Guest intro
01:34 - How Shauna met Cecelia
02:34 - Cecelia's Incredible Journey from BrightPet to BistroCat
10:47 - What is BistroCat?
19:01 - Origin of BistroCat
28:01 - Cecelia's Evolution
43:06 - Growing Trends In the Pet Industry
48:11 - Final Questions
51:28 - Wrap up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
podcast #THIS #leadership #leader #pets #impact #entrepreneur #catvideos #catperson #petindustry #evolving #slgimpact
This episode of THIS. with Shauna Griffiths, is made for job seekers of all career stages. Buckle up and be prepared for real talk delivered by Danielle Mills Walden, Founder & CEO of HEADSTRONG, LinkedIn Branding Expert, Keynote Speaker, Best Selling Author, Podcast Host and Retired Pro-Tennis Player.
Danielle uses her diverse and unique background to inspire, motivate, and empower people to improve their mindset and reach their full potential in life. Through her podcast, book, and speaking engagements, and podcast appearances like this one - she shares her insights, tips, and stories on how to master LinkedIn, personal branding, career development, and mental toughness.
TOPICS IN THIS EPISODE
- How Danielle Can Help You Land Your Next High-Paying Jobs WITHOUT Applying
- Steal Danielle's LinkedIn Growth Hack - Skyrocket Your LinkedIn Influence With These Growth Hack
- Best Times to Post on LinkedIn for Beginners
- Your Brand, Your Rules - Your Boss Doesn't Own Your Brand.
- The Secret to Starting Your Day Right.
EPISODE BY THE MINUTE
00:00 - Teaser
01:11 - intro
01:16 - Guest intro
02:36 - How Shauna met Danielle
05:55 - Flexibility in Leadership
09:33 - What Danielle Does for People & Organization
11:20 - How to Use LinkedIn Strategically
22:54 - The Evolution of LinkedIn
27:20 - LinkedIn Content Strategies that Work
38:09 - Common Mistakes People Make on LinkedIn
41:17 - Origin of Headstrong
47:19 - How to Hack Your Mindset
54:09 - Wrap Up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
podcast #THIS #leadership #leader #businessathlete #impact #linkedin #branding #jobsearch #jobseekers #mindset #evolving #slgimpact
This episode will introduce you to The GC Index® - a revolutionary framework that is disrupting the way people manage talent. The GC Index® is not only being used to help individuals be the very best they can be, but it is liberating organizations to embed their diversity and innovation initiatives to impact tangible business outcomes.
You'll meet Nathan Ott, Co-Creator and Chief Polisher of The GC Index, and hear him and Shauna discuss the five different ways in which people are inclined to make an impact and contribution. You'll learn about this scalable, reliable and adaptable tool, that is creating a level playing field where everyone can contribute and make a positive impact.
Best of all, you'll find out that YOU can take advantage of The GC Index through working with Shauna in pursuit of your optimal performance.
TOPICS IN THIS EPISODE
- Why The GC Index Is a Must-Have Tool for Every Organization
- Here's How You Can Boost Your Impact by Embracing Your Weaknesses
- Discover the New Way to Lead: How to Lead Without Being Perfect
- The Game-Changing Strategy Every Business Needs
- Achieve Team Harmony Like Never Before: The GC Index Way
EPISODE BY THE MINUTE
- 00:00 - Teaser
- 00:29 - Intro
- 00:33 - Guest intro
- 00:59 - How Shauna met Nathan
- 02:01 - What is The GC Index?
- 05:51- The 5 Categories of Impact Makers
- 19:44 - The Role of The GC Index in Sports
- 41:26 - What is GC Translate?
- 50:05 - Key Takeaway
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
podcast #THIS #leadership #leader #businessathlete #impact #thegcindex #assessment #evolving #slgimpact
If you're Business Athlete in pursuit of total Optimal Performance, this episode is for you related to helping you fuel yourself to win at the game of work, life and fun!
Tune in to this episode of THIS. with Shauna Griffiths to meet Ashley Koff, RD, Personalized Nutrition Expert, CEO & Founder of The Better Nutrition Program.
Simply said - Ashley endeavors to help people, practitioners and businesses enjoy better health powered by better nutrition. She believes personalized nutrition leads to better health outcomes. This is her area of expertise that she's developed and refined over the last 30 years.
TOPICS IN THIS EPISODE
-
How The Better Nutrition Program Is Changing the Health Game
-
Why Consuming Too Much Content is Bad for You
-
The Truth About Ozempic & Wagovy Medications
-
How to Make Every Dollar Counts in Your Health Journey
-
Avoid This Common Health Mistakes Everyone's Making
EPISODE BY THE MINUTE
-
00:00 - Teaser
-
00:38 - intro
-
00:42 - Guest intro
-
01:21 - How Shauna met Ashley
-
03:20 - What is the Better Nutrition Program?
-
18:31 - Why You Need a Personalized Approach to Healthcare
-
31:10 - Link Between Nutrition & Optimal Performance
-
41:54 - What Does Personalized Healthcare Mean?
-
49:51 - Is Coffee Bad or Good for You?
-
54:03 - Effects of Functional Mushrooms
-
1:00:06 - Key Takeaway
-
1:01:49 - Wrap-up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
podcast #THIS #leadership #leader #businessathlete #personalized #nutrition #healthcare #selfcare #impact #betternutritionprogram #ashleykoff #evolving #slgimpact
Welcome to this very special Business Athlete episode of THIS. with Shauna Griffiths featuring former three-time NFL All Pro Linebacker, former sports broadcast analyst, now Founding CEO of LightsOut Xtreme Fight Club - Shawne Merriman.
Heading into the Lights Out Xtreme Fighting Event Saturday, August 26th at Casino Pauma in San Diego, Shawne sat down with me to talk about his pursuit of optimal performance throughout his evolution, the Business Athlete dynamic, and starting his very own professional sports property and media platform that you can stream on Fubo.
Tune in for a dose of authentic leadership and inspiration to fuel your own evolution and game of work and life!
TOPICS IN THIS EPISODE
-
Shawne Merriman Spills the Beans on How to Win in life & Business
-
A Comical Advice I Gave to a Young Fighter
-
Big Bucks in College Sports: Are College Athletes Outearning the Pros?
-
Why I Bid Farewell to My iconic Blue Mohawk
-
Shawne Merriman Shares His Funniest Moments in Recruiting Fighters
EPISODE BY THE MINUTE
-
00:00 - Teaser
-
00:37 - intro
-
00:45 - Guest intro
-
01:03 - How Shauna met Shawne Merriman
-
01:23 - Shawne Talks About His Upcoming Fight
-
06:01 - Offerings/services For Businesses
-
16:17 - Partnership with Local Brands
-
22:01 - Transition from Football to Business
-
30:01 - Lights Out Xtreme Fight Show
-
36:47 - Shawne's Take on The Current State of NFL
-
38:37 - Shawne's Take on NIL
-
42:57 - The Story Behind “Sign 'em up”
-
44:33 - Key Takeaway
-
45:27 - Wrap up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
podcast #THIS #leadership #leader #sports #sportsbusiness #NFL #lightsout #extremefighting #businessathlete #impact #evolving #slgimpact
Look who's back on the pod, People! In this Update Episode you'll get to catch up on Javid Louis' evolution since his last episode - which includes his big move from X (formerly known as Twitter) to TicketMaster as their Director of Social Media.
Javid is outstanding and has been on Shauna's radar for years dating back to when she tried to hire him for her team. He's a dynamic and results-driven Senior Marketing Executive with a focus on digital channels. He specializes in managing B2B and B2C strategies and delivering award-winning integrated campaigns that encompass influencer, content, and social initiatives.
Over the course of his 15-year career, he has honed his expertise in harnessing digital innovation, embracing emerging trends, and implementing strategic thinking to captivate target audiences and propel brand growth. As a recognized leader with a track record of developing and empowering teams, he excels at fostering cross-departmental collaboration to achieve outstanding results. He has been honored with the Advertising Club of New York's "Rockstar" award for his exceptional performance in the industry and been part of several campaigns that have received Cannes Gold Lion awards.
Javid is the Real Deal.
Tune-in to hear how Javid landed his current role that went viral when it was posted - and so much more:
TOPICS IN THIS EPISODE
-
How I Scored My Dream Job at Ticketmaster Without Knowing Anyone
-
Evolve or Fail: The Biggest Pain Point in Social Media Marketing
-
How to Showcase Your Brand's Personality on Social Media
-
How to Use LinkedIn to Your Advantage
-
Don't Fake Expertise, Embrace Experimentation
EPISODE BY THE MINUTE
-
00:00 - Teaser
-
00:41 - Intro
-
00:45 - Guest intro
-
02:06 - How Shauna met Javid
-
03:12 - What It Was like Working with Twitter (now known as X)
-
06:38 - What it’s Like Working With Ticket Master
-
17:51 - Using LinkedIn as a Networking Tool
-
24:51 - Tips on How To Find Your Brand’s Style On Social Media
-
33:51 - Biggest Pain Points of Brands On Social Media
-
39:00 - Instagram Threads
-
40:02 - Key Takeaway
-
42:48 - Wrap up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
podcast #THIS #leadership #leader #podcastclips #realtalk #bestpodcast #networking #socialmedia #impact #evolving #slgimpact
In this Business Athlete episode of THIS. with Shauna Griffiths, you'll meet Marcel Kuhn, a Swiss bestselling author and speaker, and your expert guide to mastering change within corporate landscapes.
As an adept surfer, Marcel weaves the profound lessons of the surf and the ocean into his approach to leading transformation. He motivates corporations to undertake the 'unthinkable', to ride the wave of change rather than resisting it. You'll benefit from the actionable advice and motivating tales he shares, as he encourages you to catch the wave of change and surf towards a resilient and successful future.
Tune in for secrets about attracting what you desire instead of continually chasing success.
TOPICS IN THIS EPISODE
-
Learn How To Escape the Predictable Mindset and Unlock Your Full Potential
-
This Is The Easiest Way to Ignite Passion in Your Team
-
How I Broke Free from Stagnation After 40 Year
-
If You're Struggling To Let Go Of The Past, This is For You!
-
Rewire Your Brain with These Mindset- Shifting Questions
EPISODE BY THE MINUTE
-
00:00 - Teaser
-
00:45- Intro
-
00:49 - Guest intro
-
02:05 - Marcel's Background
-
03:43 - Marcel's Book - Unthinkable
-
14:56 - Marcel's Evolution
-
18:30 - SURF - Surrender to Unthinkable Reality for Flow
-
23:51 - Tips on How to Shift Your Mindset
-
40:52 - Key Takeaway
-
42:24 - Wrap up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
podcast #THIS #leadership #leader #businessathlete #performance #coaching #optimalperformance #unthinkable #mindset #impact #evolving #slgimpact
Welcome to the second Business Athlete episode of the show - designed to fuel the pursuit of optimal performance of women in the workplace and beyond. It simply makes no sense to expect women to thrive in environments built by men for men and our guest, Jennifer Wagner - CEO and Founder of PROSPER, is bravely leading the way to change that.
Jen is a remarkable human uniquely qualified for this feat. She spent the last 20+ years of her life in the human performance and medical space. She moved from being her own high performer as a D1 soccer athlete to working with the best in the world at Stanford Medical School as a Resident and Faculty to bettering lives as an Operating Room Doctor to catalyzing elite performers to reimagine what is possible as the Chief Medical Officer and Director of Operations at Liminal Collective Human Performance. All of these experiences culminated in her uncovering my true purpose- helping women succeed, lead, and flourish. With those goals in mind, she and a powerful team founded PROSPER - a company devoted to women's wholistic performance.
She is passionate about athletics, leadership, democratizing elite human performance skills, and opportunity - specifically for women. She deeply believes women deserve programs designed for their unique physiology, social and occupational challenges, and perspectives on life, balance, and success.
Tune in and be prepared to be inspired to be a part of ensure women are set up to prosper in business and beyond.
TOPICS IN THIS EPISODE
-
What does Performance Mean To You?
-
Why Women Struggle in Male-Designed Work Environments
-
The Surprising Differences in Men and Women's Experiences in The Workplace
-
Workplace Double Standards: The Harsh Reality for Women
-
How Organizations Lose Big by Ignoring Women Leaders
EPISODE BY THE MINUTE
-
00:00 - Teaser
-
00:44 - Intro
-
00:55 - Guest intro
-
01:10 - How Shauna Met Jen Wagner
-
02:43 - What Jen is doing
-
11:52 - Holistic Women’s Performance
-
26:12 - Helping Men Understand Women’s Needs In The Workplace
-
34:28 - Prosper’s Offerings/Services
-
41:57 - What Working With Prosper Looks Like
-
45:04 - Wrap Up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
podcast #THIS #leadership #leader #businessathlete #performance #coaching #optimalperformance #womeninbusiness #womensupportingwomen #prosper #impact #evolving #slgimpact
Welcome to the second Business Athlete episode of the show - designed to fuel the pursuit of optimal performance of women in the workplace and beyond. It simply makes no sense to expect women to thrive in environments built by men for men and our guest, Jennifer Wagner - CEO and Founder of PROSPER, is bravely leading the way to change that.
Jen is a remarkable human uniquely qualified for this feat. She spent the last 20+ years of her life in the human performance and medical space. She moved from being her own high performer as a D1 soccer athlete to working with the best in the world at Stanford Medical School as a Resident and Faculty to bettering lives as an Operating Room Doctor to catalyzing elite performers to reimagine what is possible as the Chief Medical Officer and Director of Operations at Liminal Collective Human Performance. All of these experiences culminated in her uncovering my true purpose- helping women succeed, lead, and flourish. With those goals in mind, she and a powerful team founded PROSPER - a company devoted to women's wholistic performance.
She is passionate about athletics, leadership, democratizing elite human performance skills, and opportunity - specifically for women. She deeply believes women deserve programs designed for their unique physiology, social and occupational challenges, and perspectives on life, balance, and success.
Tune in and be prepared to be inspired to be a part of ensure women are set up to prosper in business and beyond.
TOPICS IN THIS EPISODE
-
What does Performance Mean To You?
-
Why Women Struggle in Male-Designed Work Environments
-
The Surprising Differences in Men and Women's Experiences in The Workplace
-
Workplace Double Standards: The Harsh Reality for Women
-
How Organizations Lose Big by Ignoring Women Leaders
EPISODE BY THE MINUTE
-
00:00 - Teaser
-
00:44 - Intro
-
00:55 - Guest intro
-
01:10 - How Shauna Met Jen Wagner
-
02:43 - What Jen is doing
-
11:52 - Holistic Women’s Performance
-
26:12 - Helping Men Understand Women’s Needs In The Workplace
-
34:28 - Prosper’s Offerings/Services
-
41:57 - What Working With Prosper Looks Like
-
45:04 - Wrap Up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
podcast #THIS #leadership #leader #businessathlete #performance #coaching #optimalperformance #womeninbusiness #womensupportingwomen #prosper #impact #evolving #slgimpact
Welcome to the first BUSINESS ATHLETE edition of THIS. with Shauna Griffiths featuring Shimmy Gray-Miller, an experienced and highly accomplished Division I women’s basketball coach and emerging sports Color Analyst!
You are going to LOVE Shimmy's incredible energy, passion and wisdom shared in this reunion of Shimmy and Shauna! Do not miss the opportunity to harness your inner Business Athlete and to start unlocking your Optimal Performance.
TOPICS IN THIS EPISODE
-
How to Unlock Your Optimal Potential in Sports & Business
-
Sexism in Sports: The Scandalous History of Michigan's Letterman's Jacket
-
The Fascinating Transformation of Women's Basketball
-
"Overnight Success" Does Not Exist & Here's Why
-
Don't Suffer for Success, Do This Instead
-
The Make-or-Break Factor in Building Winning Teams - You won't believe what Studies revealed
-
And more!
EPISODE BY THE MINUTE
-
00:00 - Teaser
-
00:31 - Intro
-
00:34 - Guest intro
-
00:56 - How Shauna Met Shimmy
-
03:31 - Life in University of Michigan
-
08:52 - The Evolution of Women’s Basketball
-
16:57 - What Shimmy is Doing
-
21:12 - Shimmy’s Evolution
-
34:12 - The Notion of Business Athletes
-
43:58 - Tips for Players/Employees, Coaches & Business Leaders
-
45:59 - Key Takeaway
-
47:31 - Wrap-up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
podcast #THIS #leadership #leader #businessathlete #performance #basketball #womensbasketball #coach #sports #sportsbusiness #impact #evolving #slgimpact
Look who's back for a second episode on the pod!!!
The incredible George Swisher is one of the most remarkable, forward-thinking, impact making people in the game. This time he and I focused on the red-hot topic of AGENCY GROWTH and it's full of great information, insights AND recommendations.
ICYM his first episode and background information, George is a Business Transformation & Change Management Executive with a foundation as a marketing entrepreneur & management consultant. He's got a 15-year track record of improving company performance, shifting cultures through change management, and strategic growth for mergers & acquisitions.
George is currently Co-Founder and CEO of changeforce.ai, a software platform that helps leaders lead organizational change more precisely by analyzing sentiment of company objectives in real-time.
Tune in to this episode THIS. with Shauna Griffiths and be ready to take notes!
TOPICS IN THIS EPISODE
- A Fatal Mistake That Could Ruin Your Company
- Why You Should Teach Your Employees “The Business of The Business”
- Learn How AI can Help You Stay Ahead of Your Competitors
- How to Make Smart Business Decisions
- The Recipe for Success: Efficiency + Strategy Growth = Massive Result
- And more!
EPISODE BY THE MINUTE * 00:00 - Teaser * 00:37 - Intro * 00:41 - Guest intro * 01:30 - Factors that Hinder Organizational Growth * 5:56 - How changeforce.ai helps business grow * 12:39 - Dealing with Organization’s pain points * 26:55 - Helping Employees Understand their Roles in the Organization * 38:47 - The impact of Business Education on Organizational Culture * 45:49 - When to implement Change in Your Organization
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
podcast #THIS #leadership #leader #changeforce.ai #strategy #AI #growth #agency #founder #impact #evolving #slgimpact
If you want to get in on World Cup Fever as a fan or as brand - this episode of THIS. with Shauna Griffiths is for you!
Tune in to hear Karl Keating - Global Brand Strategist & Founder & CEO of The Perfect Storm Lab - bringing you his seasoned experience on how to maximize the upcoming extended moments in sports in the U.S.
In partnership with Chris Todd of Vision Insights, Karl and the rest of their crews are the team to lead you and your brand through the sports perfect storm ahead including the 2026 World Cup and LA28!
TOPICS IN THIS EPISODE
-
Join the Host Cities' of The FIFA 2026 World Cup Three-Year Activation Journey Now.
-
How to Connect with Soccer Fans and Dominate Your Industry
-
How We Help Brands Excel In The Sports Industry.
-
Learn How the Greatest Sporting Event Inspires Brands Everywhere
-
"Think Globally but Act Locally” ... The key to Brand Expansion
-
Big FIFA Announcement you may have Missed - Seize this opportunity now!
THE EPISODE BY THE MINUTE
00:00- Teaser
00:24 - Intro
00:28 - Guest intro
01:09 - How Shauna Met Karl Keating
02:18 - What is The Prefect Storm Lab
11:26 - Why It’s Important for Brands to Plan Ahead
14:41 - What They’re Currently Working On
26:24 - Brands They Partner with
33:44 - Tips For Brands Looking to Break into the Sports Market
37:21 - Wrap up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
podcast #THIS #leadership #leader #theperfectstormlab #strategy #brandstrategy #sportsbusiness #sportsmarketing #founder #impact #evolving #slgimpact
If you want to crush it in the content world - this episode is for you!
Karen Adams, Co-Founder & Partner PWRHOUSE COLLECTIVE, is in the hot seat talking with Shauna Griffiths about Content Creation, to Starting an Agency, to Leadership Lessons and a whole lot more! You'll want to dig into this one with Karen who is a visionary and change agent with over 25 years of experience in branding, content creation and marketing for iconic brands including QVC and MARS, Inc.
Karen thrives on navigating new territory tapping into her blended strengths of creativity and technical/analytical thought leadership. She's an absolute pro at communicating clear vision, leading with initiative, accountability, integrity, and maintaining a positive outlook. She's also skilled at being able to quickly pivot to address changing business needs, simplify the complex, nurture at-risk relationships with organizational savvy to drive and deliver key business results.
There's plenty to identify with and learn from - AND - you'll even get to meet her pup toward the end! Tune-in, take notes and share the takeaways others.
TOPICS IN THIS EPISODE * The Harsh Reality is "No one cares about your mistakes"- Learn from it & move on * "Capture, Don't Manufacture"- The Cheatcode to Creating Authentic Content * Why Brands Must Prioritize Serving Over Selling * Low Budget, No Problem: How to create content the Gen z Way * How to be a great leader * And more!
THE EPISODE BY THE MINUTE * 00:01 - Teaser * 00:30 - Intro * 00:05 - Guest intro * 01:02 - How Shauna Met Karen Adams * 01:14 - What Karen is Doing * 04:25 - Types of Clients Karen Works With * 10:14 - How Karen Approaches New Challenges * 13:43 - How They Create Content * 26:43 - Karen’s Leadership Style * 31:38 - What Could be Next For the Digital World * 37:00 - Tips On How To Start A Business/ Agency * 39:41 - Key Takeaway
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
podcast #THIS #leadership #leader #pwrhousecollevtive #content #agency #founder #impact #evolving #slgimpact
Welcome to the episode where we break down the Digital Marketing landscape of Social Media and Content Creation, with the incredible Marissa Stahl - Founder & CEO, Cherry Creative!
Marissa is an innovative and driven marketing executive with experience in strategic planning, branding, communications, and business development, and exceptional relationship building and account management skills. She is brilliant, relatable and simply fantastic!
There is so much goodness in this one episode including: * Why Product Education is more important than you think * How comparison is killing your brand and what to do this instead * Why “Shop Now” won’t work on Social Media & What Really Works * The real secret to social media success - which isn't sales! * The ultimate strategy for maximizing your social media impact * The scoop on the Anti-Influencer Movement that's shaking the advertising world * And More!
The episode by the minute: * 00:01 - Teaser * 00:23 - Intro * 00:06 - Guest Intro * 00:23 - How Shauna Met Marissa Stahl * 01:01 - What is Cherry Creatives * 03:40 - Cherry Creatives & influencer Partnerships * 05:23 - Marissa’s Take on “Anti influencer” movement * 13:49 - The importance of Patience in Brand Building * 20:17 - Marissa Highlights Some Brands Crushing it in the Social Media Space * 21:29 - The Importance of Product Education * 23:24 - How They Help Companies Set their Marketing Goals * 27:22 - The Role of A Social Media Team * 31:59 - How They Keep Up With New Trends/Information * 37:23 - Marissa’s Evolution * 47:40 - Key Takeaway * 49:30 - Wrap up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
podcast #THIS #leadership #leader #socialmedia #digitalmarketing #content #influencers #impact #evolving #slgimpact
Discover How to Build a Culture of Change for Successful Digital Transformation - in this episode of THIS. with Shauna Griffiths featuring Michael Leckie, Coach, Author & changeforce.ai Consultant.
Michael focuses his effort on driving change and culture evolution to enable true business transformation in a digital world. He has been recognized as a "digital transformation leader" by CEO Today Magazine.
As he details in his book, The Heart of Transformation, Michael believes that the pace and complexity of change is too great and too complex to be addressed by a single change effort or transformation. The answer lies in the organization's greatest asset: its people. In the face of complexity, it is the organization's people and their ability to adapt and learn that are the true engine of organizational change.
In this episode, Shauna and Michael cover: * How the Pandemic Proved We're Capable of Unbelievable Change * Forget Everything You Know About Change - Listen to this * This is Why Change Isn't a Systemic Process After All * Three Effective Questions to Ask Clients for Epic Collaborations * How To Become A Better Leader
THE EPISODE BY THE MINUTE
0:01 - Teaser
0:43 - Guest intro
1:12 - What Michael does
2:38 - The pain points around change for leaders
6:20 - How is Change AI approach to change different
9:21 - Why do people hold onto old ways
11:57 - The timing of change
16:08 - Reflections on Covid and change
19:23 - Michael talks about his book
23:43 - The truth and lies on change
27:21 - Michael talks about a good change dynamic
30:56 - The importance for leaders to be open to change
40:50 - Why did Michael wrote his book
45:03 - Wrap up
49:21 - Parting Words
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
podcast #THIS #leadership #leader #consulting #ai #culture #change #digitaltransformation #impact #evolving #slgimpact
Find Out What High Performing Teams Do Differently in this episode of THIS. with Shauna Griffiths, featuring Bob Gower - Organization Designer, Cult Survivor & changeforce.ai Consultant.
Bob brings 30+ years of experience leading creative and technical teams in publication production; software development; and organizational transformation. At the crux of his work, Bob cares deeply about creating organizations that are net-positive for the world and has a passion for promoting diversity, equity, and sustainability.
Early in his career, Bob witnessed firsthand how poorly constructed organizations can turn toxic quickly, which resulted in bad products, financial ruin, and a negative impact on fellow “members.” Expertise in what he’s coined “good teaming” stems directly from this experience and has extended to impassioned work influencing systemic change.
In this episode, Shauna and Bob cover:
- A Remarkable Insight That Will Change the Way You Lead Forever
- Leadership's Tug of War: Resolving Disagreements for Effective Decision-Making
- How Bob Ignites Productive Conversations with teams using this exercise.
- How to Identify a Cultic Dynamic
- The best way to build a strong and resilient organization
THE EPISODE BY THE MINUTE
0:01 - Teaser
0:27 - Guest intro
0:50 - What Bob does
1:01 - changeforce.ai consulting
1:53 - Bob and changeforce.ai consulting
5:54 - Dysfunctionality of Leadership teams
10:45 - Bob’s Evolution
16:46 - Bob talks about his escape from the Cultic Dynamics
26:12 - Bob talks about the Role of Leadership in Shaping Organizational Culture and Performance
29:54 - Bob talks about his books
33:15 - Bob gives tips on how to have difficult conversations
39:56 - Bob talks about why he enjoys cycling
46:33 - Parting Words
48:03 - Wrap up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD Agency, Hijinx Agency and Influence Media Agency.
podcast #THIS #leadership #leader #consulting #technology #software #ai #teamwork #impact #evolving #slgimpact
Tune in to get the truth about AI and its impact on businesses from Nabeel Ahmad, the Co-Founder of changeforce.ai, an AI-powered consulting firm and data analysis platform that monitors sentiment in real-time.
Nabeel has spent 10 years building HR, people operations and learning technologies, growing teams of 50+ people and managing multi-million dollar budgets. He left the corporate world in 2019 to build his own small businesses and teach others how to learn better. He is also a Professor at Columbia in Human Capital Management on topics of organizational learning strategy and digital HR/workplace.
In this episode, Shauna and Nabeel cover:
- How to get over your fear of new technology
- How to stay relevant as a leader in the age of AI
- Al cannot take your job and here’s why
- How changeforce.ai helps transform business strategies with cutting-edge technology
- Why reactive decision-making is no longer enough
- and more including news about the new Human Co-pilot Consulting arm changeforce.ai recently launched as a complement to their game changing software.
THE EPISODE BY THE MINUTE
0:01 - Teaser
0:25 - Intro
0:28 - How Shauna met Nabeel Ahmed
1:24 - Nabeel & changeforce.ai
3:12 - Nabeel talks about the pre-conceived notion about AI
7:12 - Nabeel talks about how to get over the fear of new technology/ AI
12:25 - changeforce.ai & HR
15:33 - Nabeel talks about how AI predicts events
20:47 - Nabeel talks about his background
24:38 - Nabeel talks about the advancements in HR
30:14 - Nabeel gives tips on how to approach new Technology/ AI
33:59 - Take away
37:42 - Wrap up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD Agency, Hijinx Agency and Influence Media Agency.
podcast #THIS #leadership #leader #consulting #technology #software #entrepreneur #ai #futureofwork #impact #evolving #slgimpact
Need to start over? Want to start over? Afraid or nervous to start over?
If you answer yes to any of those questions - this episode of THIS. with Shauna Griffiths if for you!
We're grateful to bring you the remarkable Tory Archbold - Author, Founder & Director, Powerful Steps by Tory Archbold. She reveals parts of her own story and key learnings that enable her to create opportunities for leaders - LIKE YOU - find their ultimate power through a heart led skill set and the power of strategic story telling as they provide unique VALUE to the companies they lead or create.
In this episode you'll hear me and Tory talk about the following and more:
- how Tory defied expectations
- why you need a mentor
- the best advice Tory was ever given
- how self-discovery is the key to unlocking your full potential
- how to handle rejection
THE EPISODE BY THE MINUTE
00:01 -Teaser
00:23 - Intro
00:09 - Guest intro
00:52 - How Shauna met Tory
01:28 - What Tory is Doing
02:40 - Tory’s Evolution
07:29 - Tory Talks about Self-Belief
14:46 - Tory Talks about “Mindset Shift”
26:54 - How to access Tory’s Services
39:32 - Parting Words
41:11 - Wrap Up
Special thanks to our mutual dear friend - Aja Bradley-Kemp - Founder & Chief Experience Office at Conversate Collective - for recommending and introducing me to Tory.
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD Agency, Hijinx Agency and Influence Media Agency.
podcast #THIS #leadership #entrepreneur #coaching #mindset #powerfulsteps #LEADER #impact #evolving #slgimpact
NEW EPISODE ALERT | BLACK FOUNDERS MATTER (BFM)
I'm honored to bring Himalaya Rao-Potlapally - Managing Director of The BFM Fund - to the podcast! She's a unicorn if I've ever seen one.
She has a passion for bringing that knowledge to BIPOC communities with the goal of creating access and empowerment. Her interest and passion has led her to many different roles and industries including #BFM which is a seed-stage venture fund focused on Black and innovative entrepreneurs.
She started her career as a Social Worker in Hunts Point. She
launched several businesses, including CarBar. Over the last few years, her
passion has led her to be one of the Managing Directors and General Partners of the Black Founders Matter Fund which is a $10mm seed-stage fund focused on highly scalable Black-led deal flow within the United States. Prior to becoming a GP, she got an MBA and specialized training in Venture Finance and worked in seven different firms as an Associate, Deal Lead, and eventually Fund Manager.
She was an adjunct professor at Portland State University teaching MBA and MSF students about venture investing. She’s also excited about co-launching Venture Partners, an educational non-profit, in partnership with VertueLab and NVCA’s Venture Forward/VC University.
In this episode you'll hear me and Himalaya talk about the
following and more:
1 - What is the BFM Fund
2 - Fundraising for Women of Color
3 - The Pathway to Economic Development
4 - No Generational Wealth 00:07
00:07 - Guest intro
00:25 - How Shauna met Himalaya
02:05 - Shauna Talks about Himalaya’s achievements
3:40 - What is Black Founders Matter (BFM)?
05:01 - Breaking into the VC spaces as a woman of color
07:40 - Other Venture Capital initiatives
15:34 - BFM and the Bank Of America equity investment
20:10 - BFM Portfolio
26:09 - Alison Felix’s Story
29:15 - Himalaya’s Evolution
35:47 - Lack of Diversity in Portland Oregon
40:23 - Going against “the system”
47:28 - How Companies & individuals can get involved
52:19 - Wrap up
Special thanks to my dear friends at POV Agency for recommending and introducing me to Himalaya. Pilaar Terry, Kyndall L. Echols, M.A. Echols and Michael (MCB) Chavez Booth – thank you for your continued support and for your commitment to creating positive impact and leading authentically.
Continued thanks to Founding Partners Felicia Hall Allen
& Associates, CMD Agency, Hijinx Agency and Influence Media Agency.
#podcast #THIS #leadership #entrepreneur #BFM
#blackfoundersmatter #vc #equity #BIPOC #AI #impact #evolving #slgimpact
Get ready to be in awe, People.
I'm proud and excited to introduce you to my badass friend - the INCREDIBLE Chris Walch - COO & CO-Founder of LifeScore Music - AND - Founder of Women of Winter.
➡ LifeScore marries the time-tested 400-year-old technology of musical notation with its proprietary Cellular Composition algorithms, creating a radically innovative, endlessly original platform for musical composition.
➡ Women of Winter is a national program focusing on empowering female BIPOC skiers
Chris is ALSO a recording holding former D1 collegiate volleyball player, has a Master's in Science, a Law Degree, and received Executive Education from Standford. Oh - and in her SPARE time, she's a high-ranking ski instructor, a Rossignol Athlete, and an accomplished equestrian.
There is nothing this #LEADER sets her sights on that she doesn't crush with passion, humor, practicality and authenticity.
In this episode you'll hear Chris and I cover a lot of topics you don't want to miss!
- The Super-Power All Women of Color Have
- How to Get High Profile Speakers for Your Next Event
- What She Discovered When She Put Women of Color Together
- And more!
00:10 - intro
00:58 - How Shauna met Chris
02:21 - Shauna talks about Bozemen
03:08 - What Chris is doing
04:01 - Chris and Livescore music
06:22 - Livescore music clients & customer experience
08:10 - Can AI replace humans?
13:38 - Brief History of Livescore music
14:53 - Chris and Woman of Winter
36:43 - Importance of choosing the right team
40:25 - Setting yourself up for success as a leader
45:09 - Wrapping up
Special thanks to our Founding Partners Felicia Hall Allen & Associates, CMD Agency, Hijinx Agency and Influence Media Agency.
podcast #THIS #leadership #entrepreneur #technology #equity #BIPOC #AI #music #impact #evolving #slgimpact
I'm grateful to introduce you to CEO & Lead Data Nerd of Trajektory, Alex Kerr. He happens to be an authentic leader and passionate entrepreneur who has bravely innovated in the tech field to disrupt status quo and help the world's biggest brands evaluate their sponsorship impact. I believe in Alex and Trajektory so much that I recently become a Strategic Advisor!
Trajektory is focused on solving a variety of data and reporting issues that plague teams, leagues, events, and agencies in the area most crucial to local revenue growth in sports: sponsorship.
The mission is to provide stress-free data management that visualizes, assesses, and accurately values your partnership data in real-time. The tools help groups better activate sponsorships by saving them time with automated data-cleaning technology and provide unparalleled insights with advanced demographics and proprietary valuation methodology.
In this episode of THIS. with Shauna Griffiths we touch on the following topics and more that you don't want to miss!
- Only Few Are Willing to Put Their Money Where Their Mouth is
- How to Work in Sports as a Student
- How to Set People Up to Become Successful in their Jobs
00:01 - Teaser
00:27 - Intro
00:34 - Guest Intro
01:02 - How Shauna Met Alex
01:37 - What is Trajektory
03:33 - Evolution of Sponsorships
14:05 - Setting People Up for Success
21:40 - Alex’s Story, Evolution, and Journey
31:53 - Leadership
39:04 - Keys to a Successful Approach to Growth
44:52 - Final Gems and Words of Wisdom
Special thanks to our Founding Partners Felicia Hall Allen & Associates, CMD Agency, Hijinx Agency and Influence Media Agency.
podcast #THIS #leader #entrepreneur #partnerships #sponsorship #data #measurement #technology #sportsbusiness #impact #evolving #slgimpact
Meet Latrice Bankhead, Dual MS, MHA - VISIONARY & DREAM CATCHER - Author & Owner of Club Z! Tutoring of West Sacramento. She's a walking inspiration and I'm immensely grateful to elevate her voice and bring her goodness your way, #LEADERS!
Latrice is one of my GREAT friends. We’ve known each other since the start of our career and thankfully reunited last year. She is such a bright light in this world.
She is an author of children’s books and fantasy fiction young adult novels, and owner of Club Z! Tutoring West Sacramento, an in-home tutoring service focused on supporting our children as they reacclimate to our post-pandemic world and catch up on learning curves that were disrupted.
She is a self-proclaimed lifelong learner, who values the beauty of discovery and uncovering layers of truths - the why behind the why. Her non-traditional educational path led to three master’s degrees, not because she loved academic institutions but the doors it opened to worlds and places she wouldn’t have otherwise explored.
As part of her legacy, she wants people to remember that she dared to make a difference in things that she saw that weren’t right. She left my mark in this world by trying to heal those who came after her through words and gifting others the ability to learn so that they can open windows and doors for themselves that would otherwise be closed.
In this episode you'll hear us covering a variety of topics including:
- Being an Athlete in a Male Dominated Sport
- Lessons from Latrice the Point Guard
- Why Latrice Purchased a Tutoring Company
And More!
Special thanks to our Founding Partners, Felicia Hall Allen & Associates, Influence Media Agency, CMD Agency and Hijinx Agency.
00:01 -Teaser
00:31 - Intro
01:16 - How Shauna Met Latrice
08:25 - Leadership
11:12 - Adaptability
15:03 - Latrice’s Career Evolution and Working in Corporate America
22:39 - Entrepreneurship and Club Z
28:28 - Shoutout to Latrice’s Daughter
29:57 - Latrice’s Books and Writing
37:10 - Obstacles to Coming up with the Book
40:10 - Life as an Author
45:04 - Words of Wisdom and Final Takeaway
I’m honored to partner with #Same Here, The Global Mental Health Movementto bring you this episode featuring Christopher Wright - PRO BASKETBALL PLAYER & M.S. WARRIOR - Ambassador of #SameHere.
I was introduced to Chris by my dear friend, Eric Kussin, Founder of Same Here. As soon as I heard Chris’ incredible story of perseverance and leadership against the mind-blowing odds as the first NBA player to knowingly compete while battling Multiple Scleroses – I knew I wanted him to share his story with you.
You can’t help but be inspired and energized by Chris and his incredible evolution.
Chris has been a Professional Basketball player in Europe as well as NBA. He is co-host of The Dawg Talk Podcast interviewing former Georgetown Hoyas basketball players Jeff Green (Houston Rockets), Greg Monroe (nine-year NBA career) and other prominent figures such as Kevin Durant (Brooklyn Nets) and Quinn Cook (Los Angeles Lakers).
In this episode you'll hear Chris talk with Shauna about these topics and more!
- He Never Had the Chance to Hide it
- Balancing His Family Life and Basketball as a Pro Athlete
- The NBA Hustle No One Talks About
Special thanks to our Founding Partners, Felica Hall Allen & Associates, Influence Media Agency, CMD Agency and Hijinx Agency.
00:01 - Teaser
01:08 - Intro
02:00 - How Shauna Knows Chris
02:45 - Chris and #SameHere
05:30 - Chris’ Story and MS Diagnosis
10:42 - Where Chris is at
11:42 - Chris’ Evolution
20:43 - Chris Talks About His Time in the D-League
26:31 - Balancing Family through the Journey
32:32 - Contextualizing Chris’ Experience to Regular Life
34:30 - Wrap up
In this episode of the podcast, host Shauna Griffiths sits down with author, podcast host, and content creator Terrence Lee to discuss his journey as The Introverted Leader.
Terrence shares his story, starting from his childhood as a very talkative kid to a traumatizing experience in 7th grade that shifted him into a shell. He talks about how he overcame his shyness and fear of public speaking to eventually become a leader in his career.
Shauna and Terrence dive into the topic of introversion and leadership, creating awareness and discussion around it.
If you're someone who is introverted in many ways, you'll definitely resonate with Terrence's story and find valuable insights in this episode. That said, we highly recommend it even if you don't consider yourself introverted. Chances are, you interact with many people who are, and this episode will help your understanding and empathy.
Special thanks to our Founding Partners, Felica Hall Allen & Associates, Influence Media Agency, CMD Agency and Hijinx Agency.
00:01 - Teaser
00:32 - Guest Intro
02:13 - Terrance Lee’s Evolution
07:03 - Introversion and Leadership
15:30 - Empathy and Work Culture
17:15 - Self Awareness and Introverted Tendencies
24:40 - Terrence Talks About His Book
35:39 - Terrence’s Podcast: Quiet Voice, Fearless Mind
39:02 - Final Thoughts and Guidance
We couldn't be prouder and more excited to bring the LEGENDARY Fred Mangione to you in this episode of THIS. with Shauna Griffiths.
Fred - or "Freddy" many of us know him - is the epitome of an authentic executive leader who cares about the people and brands in his care. He has created massive positive impact on the lives of countless people and sports properties including FIFA, New Jersey Nets, the Brooklyn Nets, the NY Jets and more. With proven strategic experience in the identification, analysis and implementation of aggressive strategies to further organizational growth and operations - Freddy truly is a mastermind.
Get the inside scoop from THE GOAT about what it's like to lead with heart and mind and succeed time and time again. Here's just taste of the topics covered in this episode:
- It's All About the People
- We Can Get Through Anything Together
- Why Success is About More Than Just Winning
Special thanks to our Founding Partners, Felica Hall Allen & Associates, Influence Media Agency, CMD Agency and Hijinx Agency.
00:01 - Teaser
00:35 - Intro
01:00 - Context to How Shauna Knows Fred
02:15 - Fred Talks About His Career Evolution
18:37 - Communication and Work Relations
23:00 - Finding balance with a busy NBA roster
34:30 - How Fred Helps People Find Jobs
42:00 - Future Predictions and Changes in the Sports World
45:40 - Words of Wisdom, Final Takeaway
Welcome to THE WHOLE BRAND episode - featuring Tim Galles, Chief Idea Officer for Barkley Agency and Director of The Whole Brand Project. As if that's not enough - Tim is also Author of Scratch: How To Build A Potent Modern Brand From The Inside Out, a instructor of Design For Good, and a Speaker.
Tim is an authentic leader, devoted of the doctrine that creativity can solve any problem. He applies it across a spectrum of ideas for Barkley, from marketing ideas to business ideas, consulting projects to campaigns. He is an absolute inspiration on his mission to build whole brands for a better world.
In this episode you'll hear Tim and Shauna chat about:* What Makes a Brand Truly Successful * Chipotle is Very Good at This * You Either Stand for Something or You Stand for Nothing * Gen Zs Are Changing How Brands Operate * How to Evolve as a Brand * How to Focus on Long Term Outcomes * and more!
This can't miss episode of THIS. with Shauna Griffiths will leave your curiosity peaked and your fire to do something that means something will be stoked.
Special thanks to our Founding Partners, Felica Hall Allen & Associates, 6to8.io Digital, CMD Agency and Hijinx Agency.
0:01 - Intro
0:13 - Guest Intro
1:15 - Barkley US and the Brand Project
8:01 - Evolving Brands and People
15:05 - Brand Study and Findings
20:47 - Brands Tim and Barkley US work with
31:54 - Purpose
38:04 - How Tim Got into the Purpose and Impact Space
43:15 - Handling Disillusionment and Maintaining your North Star
Welcome to the Social Impact in Sports Edition, featuring Joneé Billy!
Joneé is a fierce Social Impact thought leader focused on bridging the gap between nonprofits, private corporations and the public sector to drive transformation in corporate social responsibility. She is currently driving impact in her role as Senior Director of Strategic Partnerships & External Affairs for PowerPlay NYC.
She is a dynamic expert in creating, measuring and implementing citywide social good programs and scaling them for deep community impact.
She is passionate about promoting equity through sports, philanthropy and social justice which all comes alive in this episode of SLG Impact's podcast - THIS. with Shauna Griffiths.
Tune-in and prepare to be inspired, #LEADERS
Special thanks to our Founding Partners, Felica Hall Allen & Associates, 6to8.io Digital, CMD Agency and Hijinx Agency.
0:01- intro
0:05 Guest Intro
2:00 Social impacts on sports
3:11 introduction to program and role of speaker
6:06 partners and contributors to the program
8:24 Importance of funding and involvement
10:03 age and social economic specification of members
11:47 career journey of speaker
17:19 acquired skillsets from being an athlete
20:15 Involvement in WISE
24:52 Self evolution and impacts (2023 challenge and its impact)
27:33 Toolkit for evolving
31:57 Bucket-list/resolution for the year (partnership and launched event for the year)
35:40 Contact info for audience
36:13 Recap on major topics
36:52 Takeaways for audience
Welcome to the Future of Healthcare Edition featuring Samantha Citro Alexander - CEO & Co-Founder at bitewell - the nutrition intelligence company on a mission to improve the world's health through food.
They are pioneering food as a healthcare benefit - and we're here for all the magic she is making! We are beyond impressed with her and bitewell especially in the current corporate landscape where employers are struggling to find truly valuable benefits for employees.
In this episode of THIS. with Shauna Griffiths - you'll learn all about bitewell, you'll get a dose of her honed, authentic leadership style including the two things she attributes her success to from her own evolution - and so much more.
Special thanks to our Founding Partners, Felica Hall Allen & Associates, CMD Agency and 6to8.io Digital.
00:01-Intro
00:30-Guest Introduction
02:04-Foundation of Bitewell
06:49-Employee Benefit and Culture
12:04-Bitewell recognition
12:53-Origin & and History of Bitewell
17:24-Bitewell’s journey to market
21:53-Courage to start
25:55-Inclusion Challenges
32:35-Leadership style
37:08-Making a positive impact
43:24-Resolution for the year
45:04-Key takeaways for the audience
Meet Pilaar Terry. She is a FORCE.
She's a Managing Partner & COO of POV Agency that she co-founded in 2019 at a kitchen table. She was a kid with a dream, who is living it in a big way with her LA-based, inclusion-driven, boutique strategic communications agency. She and her team work to colorfully reimagine how PR and communications are done and who they’re done by.
They are built on the belief that a varied, textured, nuanced and colorful perspective is a strength, and often, an untapped one. Their point of view is our otherness, and it is also their superpower. They know all too well what it’s like to feel unseen. They see you – so the world can, too.
With more than 20 years' experience in entertainment marketing, she is a seasoned veteran in PR, corporate communications and brand strategy. She sincerely enjoys managing and executing programs and partnerships with a keen eye on ROI and KPI's - optimizing and maximizing results every step of the way.
In her episode of THIS you'll get the unfiltered, authentic Leader Shauna has come to know and appreciate in their daily work together and their friendship. So, make sure to tune-in to the realness and inspiration of Pilaar Terry.
Special thanks to our Founding Partners, Felica Hall Allen & Associates and 6to8.io Digital.
00:01 - Intro
01:02 - Shoutout to Partners
01:11 - Guest Intro
03:16 - Pilaar and POV Agency
06:51 - Diversity, Inclusion and Clients
15:11 - Being an Agency for Agencies
23:20 - Leadership and Evolution
34:38 - Code Switching
39:54 - Making Impact Outside POV
45:22 - Being Present for Others
50:23 - Key Takeaways for the Audience
It's the New Year New Job (and more!) episode featuring Your Favorite Technical Recruiter, Jennifer Magley, Talent Advocate for Averity.
In this episode you'll hear Jennifer's tips for how to be yourself online and land your dream job - and so much more! She taps into her experience as recruiter and as a
Speaker, Emcee, Former Professional Athlete, NCAA Division I Head Coach, and Entrepreneur.
This woman is on FIRE!
She is a dynamic authentic leader whose has been making waves of impact throughout her career and we're here for it. She has received national media coverage most notably by Forbes, USA Today, US News & World Report, CNN, ESPN, Foundr Magazine, and Thrive Global. In 2021 she was the Host for the United Nations Global Film Festival, Master of Ceremonies for the Indianapolis Monumental Marathon, and was named "Woman of The Year" by Pass The Torch For Women Foundation. Her leadership fable "How To Be Queen" was released last spring and is a top selling book for Archway Publishing.
Special thanks to our Founding Partners: CMD Agency, Felicia Hall Allen & Associates and 6to8 Digital.
THIS #impact #brandbuilding #leader #authenticleader #evolving #servantleader #entrepreneur #podcast #media #sportsandentertainment #partnerships #entertainmentmarketing #slgimpact
In this episode you'll join Shauna Griffiths catching up with her long-time friend - the highly respected leader within the sports, media, and entertainment landscape, Courtney Carter - CEO & Founder of Carter Media Group (CMG).
Courtney has built a prodigious reputation by realizing the value within the breadth and depth of her experience across industries. With over 20 years of proven success in the NBA/WNBA, MLS, ESPN, CAA, and her own CMG, she has helped drive over $250M in revenue and packaged, sold or produced multiple campaigns, shows and films.
Twice named a top entertainment executive by Business Insider, Courtney’s emergence as a leading intersectional architect behind some of the world’s most beloved properties and talent is a direct result of her ability to identify cultural shifting brands, platforms and partnerships.
Courtney’s innate desire to be an active part of brand, IP, and its future communities recently led her into angel investing as well as the web3 space. She currently serves as advisor to the $200M crypto/web3 fund: SINO Global Capital and is a limited partner in over eight companies across sustainability, tech and CPG industries. As a former D1/semi-pro soccer player she is also proud to be part of the investor/ownership group of Angel City FC -the new professional women’s soccer team in Los Angeles.
Her commitment in servant leadership is paramount to her purpose; in 2020 she founded the non-profit organization Ally2Action, an organization that aids people in their pursuit and understanding of social and racial equity. She is also honored to serve as Board Member to Friends of the Children Los Angeles, serving the greater Los Angeles’ areas at risk youth and families affected by the foster.
With that as insight into who Courtney Carter is - check out what you'll get in this episode:
00:01 - Intro
00:26 - Guest Intro
02:00 - How Shauna Knows Courtney
02:53 - Impact
05:09 - Carter Media Group and Courtney’s Career & Evolution
16:15 - Why Go into Sales Instead of Grad School
18:05 - Network and Relationships
29:40 - Ally to Action Podcast
42:00 - Protecting Your Peace on Your Journey and Evolution
50:00 - Final Takeaway
Special thanks to our Founding Partners, Hijinx Agency, Felicia Hall Allen & Associates and 6to8 Digital.#THIS #impact #brandbuilding #leader #authenticleader #evolving #servantleader #entrepreneur #podcast #media #sportsandentertainment #partnerships #entertainmentmarketing #slgimpact
George Swisher is one of the most remarkable, forward-thinking, impact making people in the game. He's a Business Transformation & Change Management Executive with a foundation as a marketing entrepreneur & management consultant. He's got a 15-year track record of improving company performance, shifting cultures through change management, and strategic growth for mergers & acquisitions.George is currently Co-Founder of changeforce.ai, a software platform that helps leaders lead organizational change more precisely by analyzing sentiment of company objectives in real-time.Tune in to George's episode of THIS. with Shauna Griffiths to learn from his evolution - AND for some real talk about entrepreneurialism, AI, leadership and blind spots and a whole lot more!00:09 - Shoutout to Sponsors 00:23 - Guest Intro00:59 - How Shauna Got to Know George01:38 - George Shares a Little About Himself and ChangeForce.ai 03:25 - Types of Companies ChangeForce.ai Work With04:07 - How George and His Team Detect Problems Even Before They Exist12:01 - George’s Career Evolution17:29 - Fearlessness and Desire for Freedom32:39 - Blind Spots and How to Overcome Them39:59 - The Future and A.I.46:15 - Key TakeawaysSpecial thanks to our Founding Partners, CMD Agency, Felicia Hall Allen & Associates and 6to8 Digital.#THIS #impact #AI #leadership #authenticleader #evolving #changeforce #innovation #entrepreneur #podcast #transformation #software #tech #slgimpact
Meet Executive Coach, Leslie Harris, who is dedicated to providing guidance that makes a real impact in the lives and careers of business leaders. He draws on his three-decade career as a trader in the financial markets to help get executives comfortable with taking smart risks and driving effective change.
An MBA graduate from The Wharton School, Leslie is certified as a Professional Co-Active Coach (CPCC) from the Coaching Training Institute (CTI) and is a member of the International Coaches Federation (ICF).
Leslie has coached many executives - including the host of our show, Shauna Griffiths - and rising stars through various phases of their personal and professional development. They come from diverse industries and professions including financial services, law, marketing, media, entertainment, architecture, and design. Executives have come to count on him as a key advisor for some of the most important decisions they make.
Coach Leslie is a GAME CHANGER. His episode is not only one NOT to miss - it's one to take notes during - bookmark - and replay repeatedly.
Like and subscribe so you never miss an episode of THIS. with Shauna Griffiths and her guests.
Special thank you to our Founding Partners CMD Agency, Felicia Hall Allen & Associates, and 6to8.io Digital.
00:09 - Shoutout to Sponsors
00:30 - Guest Intro
02:56 - How Shauna Knows Leslie
03:45 - Leslie’s Journey and Evolution
08:25 - What is Coaching & Leslie’s Approach to Coaching
16:29 - Triggers, Meditation and its Impact
21:30 - How to Approach Job Searches
28:17 - The Stories We Tell Ourselves
42:29 - The Reality of Time
49:00 - Wrap up & Final Takeaway
coaching #coach #executivecoach #meditation #impact #evolving #slgimpact
Meka White Morris, is the Executive VP and Chief Revenue Officer of the Minnesota Twins. She is IN-CRED-IBLE and she drops all the gems in this episode of THIS. with Shauna Griffiths.
Want to know a bit more about Meka? Meka is a Connector, Marketer, Consultant, Business Advisor and Investor. She joined the Twins in August 2021 as the club’s first-ever SVP, CRO and was named EVP on January 6, 2022. She leads the organization’s collaborative efforts to drive continued business growth and development, with a specific focus on the exploration and optimization of potential new and evolving revenue streams. Meka is also a member of the Sports Business Journal’s 2021 “Forty Under 40” class.
Meka Morris is absolutely UNSTOPPABLE and we're here for everything she is doing to create positive impact and evolution in the sports industry and in this world.
Like and subscribe so you never miss an episode of THIS. with Shauna Griffiths and her guests.
Special thank you to our Founding Partners Hijinx Agency, Felicia Hall Allen & Associates, and 6to8.io Digital.
00:18 - Shoutout to Sponsors
00:23 - Guest Intro
04:23 - Innovation in Sports
07:37 - Time at the Minnesota Twins
14:21 - Meka’s Professional Evolution
26:03 - Opportunities and How they were Presented
30:48 - How Meka Identifyies Next Level Opportunies
40:17 - The Art of Deal Making
44:19 - Final Takeaway for the Audience
slgimpact #impact #evolving #sportsbusiness #mlb #baseball #podcast #THIS #leader #authenticleader
We were lucky enough to sit down with and get some inspiration and wisdom from Next-Gen Leader, Mia Len, Manager of Global Partnerships for the Milwaukee Bucks.
Mark our words, People, there is no stopping Mia Len. We are simply in awe of her grace, poise, energy and fearless pursuit of her journey.
Like and subscribe so you never miss an episode of THIS. with Shauna Griffiths and her guests.
Special thank you to our Founding Partners Hijinx Agency, Felicia Hall Allen & Associates, and 6to8.io Digital.
00:30 - Guest Intro
02:16 - Mia’s Career and Evolution
08:40 - Going From Ticket Sales to Corporate Sales
16:16 - Lessons from Great Leaders
24:05 - The “Female” Seller
30:31 - Power of Partnerships with the Bucks
40:20 - Tips for Anyone Coming Up in the Industry
43:43 - Tips for Older Generation
47:08 - Final Takeaway
Had a great time with Leonard Edwards, VP & Head of Global Partnerships at Evil Geniuses - one who knows exactly what it takes to succeed.
In this episode, Leonard touches on his leadership style, his evolution over the years, and work in eSports.
Like and subscribe so you never miss an episode of THIS. with Shauna Griffiths and her guests.
Special thank you to our Founding Partners Hijinx Agency, Felicia Hall Allen & Associates, and 6to8.io Digital.
00:29 - Guest Intro
01:35 - Leo Talks About His Leadership & Role at Evil Geniuses
08:00 - Psychological Safety & the Hiring Process
10:00 - Leo’s Evolution and Why eSports
26:31 - Women and Minorities in eSports
31:31 - Evil Geniuses and Brands they are For
36:52 - Gems for the Audience
We had the privilege of speaking with Lynn Altman, President of Brand Now, a fearless, innovative leader and brand builder for this episode.
Her thoughts on, and approach to organization and leadership are timeless. This is a must listen.
Like and subscribe so you never miss an episode of THIS. with Shauna Griffiths and her guests! ⬇️ * Spotify 👉 https://lnkd.in/dkfj-p2b * Apple Podcasts 👉 https://lnkd.in/dMNVz5iP * Google Podcasts 👉 https://lnkd.in/dgA3adAm * YouTube 👉 https://lnkd.in/gfAaGgFz
Real Talks with Real Leaders! Super excited for this episode with Natalie White of Moolah Kicks. She's been making some big moves in Women's Hoops.
In this episode, we dive into Natalie's journey and the steps Moolah Kicks is taking to improve the landscape for Women's Hoops.
Special thank you to our Founding Partners CMD Agency, Felicia Hall Allen & Associates, and 6to8 Digital.
00:00 - Partners Acknowledgement
00:25 - Guest Intro
00:50 - How Shauna Met Natalie
01:51 - Natalie Tells us About Moolah Kicks
06:46 - The Impact Natalie is Making on the Sport
12:37 - Natalie’s Relationship with Dick's Sporting Goods and other Competitors
15:51 - Sneak Peek into New Product Release
18:51 - The language of the brand
20:16 - Natalie’s Evolution as a Leader
26:49 - Impact of Being in the Spotlight on Natalie
29:19 - The Impact of Previous Generations
31:38 - One Final Takeaway for the Audience
32:53 - Wrap Up
Evelyn Magley is the first African American woman to own and operate A North American Professional Basketball League. She is doing it all as CEO of The Basketball League.
In this super insightful episode, Evelyn and Shauna talk about The Basketball League, its mission, vision, rise, and the impact it’s making in the lives of young men in communities across the United States and now into Canada.
Special thank you to our Founding Partners CMD Agency, Felicia Hall Allen & Associates, and 6to8 Digital.
Our featured guest this week is Eric Perugini, Chief Commercial Officer at NBALAB. In this episode, Eric talks about his career journey to becoming Chief Commercial Officer at the NBALAB, what they do at the LAB, who they are for and much more.
Like and subscribe so you never miss an episode of THIS. with Shauna Griffiths and her guests! Special thank you to our Founding Partners CMD Agency, Felicia Hall Allen & Associates, and 6to8 Digital.
Xavier Jackson is the President of Coinlete and the Founder & CEO of Bizlete
In this episode, Xavier talks about: * How he created Coinlete and Bizlete, who they’re for, and how they’re connected * What abundance means to him and how he applies it to his life * What his transition was like from athlete to businessman * The importance of continuous growth and evolution
And much more!
B.J. Evans is the Vice President of Basketball Communications at Cleveland Cavaliers
In this episode, B.J. talks about: * His philosophy on meeting new people and staying in touch * Where he gets his work ethic * How much he values his impact on the next generation * Staying true to yourself in the professional world
And much more!
Jennifer Matthews is the Vice President of Brand Strategy at FanDuel
In this episode, Jennifer talks about: * What FanDuel is, and who they’re for. Hint: there’s a little something from everyone * What a day in her life looks like in this role * Her leadership style and how remote work plays a part * Why knowing what you want to get out of a job is important * A little preview of FanDuel’s upcoming NFL Campaign
And much more!
Deonte Holden is founder and Senior Manager of Strategic Marketing at LAW OF ATHLETE
In this episode, Deonte talks about: * What Law of Athlete is, and how it was founded * What defines success * His personal and professional journey * Not just taking advantage of opportunities presented to you, but creating your own opportunities * The 12 Laws to maximizing your success
And much more!
Gerard Littlejohn is the Senior Director of Partnerships and Social Impact at GMR Marketing and Board Chair at Sports Biz Camps. John Bonney is an up-and-comer in the sports industry and an Alumni Engagement Intern with Sports Biz Camps. Together in this episode they talk about breaking into the sports industry and how Sports Biz Camps has helped!
Oleg Lougheed is the Executive Director of Overcoming Odds and Host of the Overcoming Odds Podcast
In this episode, Oleg talks about: * His evolution and his view that there is no end to growth * What his biggest fear is * The idea that everything is neutral – it's just information * Challenging your own assumptions and expectations * Learn more about his mission at https://www.overcomingodds.today/
And much more!
Tony Lopez is the Head of Strategic Partnerships & Leadership Coaching at Dynamis Group & the Owner of The Responsible Leader
In this episode, Tony talks about: * Leaving the traditional finance industry and getting into crypto * What bitcoin actually is * His personal journey of self-reflection and growth * His advice for getting into crypto and avoiding scams * Being a responsible leader
And much more!
Daniel Bernard is an Investor and Venture Partner at Mindspring Capital
In this episode, Daniel talks about: * How living and working in different countries throughout his life countries molded him * The transition of his career from sports data to investing in sports technology * His natural lack of fear of the unknown * Making sure that when you’re leading, it’s not about you * The importance of perspective
And much more!
Tiffany Castagno is an HR Curator of Culture and the Founder & CEO of CEPHR
In this episode, Tiffany talks about: * What led to her founding CEPHR and what they do * Perception vs. Reality when it comes to HR * The importance of being adaptable * Giving others (and yourself!) grace * How employees also play a part in company culture
And much more!
Keyonte Frager is a young professional and sports brand manager In this episode, Keyonte talks about: * What it’s like going from being a student athlete to a business professional * His love of connecting athletes with their brands * What drives him * Adapting to new cities, new people, and new jobs * What he would want the older generation to know
And much more!
Paula Beadle is the CEO of Caravel Marketing, Inc.
In this episode, Paula talks about: * How her entrepreneurial spirit helped her found her company, Caravel * Using the Power of 3 to set your priorities * Building a meaningful partnership * Her Sponsorship Mastery Conference * Women’s progress in the industry
And much more!
Emily Jaenson is a Sports Marketing Leader, Podcast Host, and former GM of the Reno Aces.
In this episode, Emily talks about: * How networking helped her career transformation * Why one of the best things you can do is to bet on yourself * Some things to remember to beat imposter syndrome * Why she started her podcast, Leadership is Female * Her experience giving a TEDx talk on confidence – while feeling nervous herself
And much more!
Skylar Whitman and Jayme Floyd are the creators behind @JaymeandSky on Instagram and TikTok
In this episode, Jayme and Sky talk about: * How and why they started their Jayme and Sky TikTok account * The importance of networking * The ins and outs of advancing your career by relocating * Embracing social media both personally and professionally * Their favorite teams and players * Some of the women in the industry that they look up to
And much more!
Alex Oh and Nikolay Borisov are the founders of Ohlay, a culture design studio.
In this episode, Alex and Nikolay talk about: * Making work suck less * Trusting each other, themselves, and the work they’re doing * What Ohlay is all about and who they’re for * How part of being a leader is really just holding space for others to thrive
AND! * Shauna tries social journaling during the episode
Eric Kussin is the Founder of #SameHere Global and a Mental Health Advocate
In this episode, Eric talks about: * The idea behind #SameHere: everyone is a part of this group because everyone is affected by mental health * Individuals leading with their story, rather than their disorder * The importance of leaders, particularly in business, being willing to share their mental health stories * How people can get involved with #SameHere * The different ways you can (and should!) work to build your mental health
...And much more!
Learn more at: https://samehereglobal.org/
Ryan Sawrie is a digital strategist and the founder and chief strategist of Digital Zeal. In this episode, Ryan talks about: * The importance of being your authentic self, and the conflict that’s arisen when he strayed from that * Why he decided to start his company, Digital Zeal * Focusing on being an expert at learning rather than an expert in one thing within your field * The inspiration and motivation behind writing his book, “Build Your Digital Strategy” * The parallels he sees between distance running and digital marketing
...And much more!
Jai Kensey is a community relations professional and the Director of Social Impact at Green Thumb Industries.
In this episode, Jai talks about: * Building the plane as she’s flying it at her role with Green Thumb Industries * The effect of the War on Drugs on Black and Brown communities and how the cannabis industry should be serving these communities * Treating the non-profits partners she works with as clients * How manifestation and seeing strong women in positions of power impacted her career trajectory * Having it all: a career, a family, and the power to take risks
...And much more!
Tony Schiller is the Executive Vice President at Paragon Marketing Group.
In this episode, Tony talks about: * When his entrepreneurial journey began (it’s earlier than you think!) * Giving others (and yourself) grace as part of being a leader * The importance of being a good partner both internally and externally * His mind, body, spirit, wellness journey * Being present and energetic doesn’t mean being the loudest in the room
...And much more!
Autin Patry is a young entrepreneur and co-founder of Rollin' n Bowlin' Fresh Foods.
In this episode, Austin talks about: * When his entrepreneurial journey began (it’s earlier than you think!) * What he learned from the other ideas he had before founding Rollin' n Bowlin' that didn’t work out * Why impacting the next generation of student entrepreneurs is so important to him * What he thinks of the naysayers * Being able to let go of certain parts of the business in order to grow others
...And much more!
George is an executive onboarding expert and author/co-author of 11 business books and 750+ articles for Forbes.com
In this episode, George talks about: * The three ‘goods’ of finding happiness * Different types of successful leaders * How his company, PrimeGenesis, has reduced leadership 18-month failure rates from 40% to less than 10% * Examples of the work he’s done, including with the Red Cross disaster response * Why we need more other-focused leaders in the world
...And much more!
Our follow-up episode features five more incredible female leaders to talk with Shauna about finding your voice as a powerful woman in a male-dominated world!
In this episode, we talk about: * The evolution of women in business - from Bachelor Syndrome to lifting each other up * Best practices for implementing DEI and being the token hire * Taking what you’re learning in DEI conversations and actually applying it * Finding people to champion you, and championing others in return * Dealing with imposter syndrome and finding your voice * Another round of Actually Curious – What are you willing to fight for and why?
...And much more!
A Special Episode featuring Merl Code and his real talk behind the NCAA basketball scandal that he wrote about in his book, Black Market, that also sent him to federal prison just days after recording THIS with Shauna.
If you read about him in the headlines that’s not the whole story. In this episode you’ll hear Merl’s side of story in his own words and you’ll get a bit more than he shared in his book.
In this episode, Merl talks about:
-How Merl and Shauna know each other -His evolution in the game of basketball -What he thought his job was -What he says happened -How it ended with him being sentenced to 9 months in Federal Prison -His mental game through it all including during his time in prison -Why he wrote the book and the impact he’s wants to make ...And much more!
In this episode we brought together seven amazing, badass, female leaders to talk with Shauna about all things being a powerful woman in a male-dominated workplace! In this episode, we talk about:
- The evolution (or lack thereof) of women in the workplace
- Best practices for implementing DEI in the workplace and how it has fallen short in some cases
- How everyone needs to hold themselves accountable to make a change
- The importance of language during these critical conversations
- Finding your voice
- And we had to play a round of Actually Curious – What are you willing to fight for and why?
...And much more!
Amy an is experienced and award-winning Sports Executive and the current Vice President of Business Operations at Connecticut Sun.
In this episode, Amy talks about: * Raising your hand at work and becoming a jack of all trades * Learning something from everywhere you work * Separating the story you’re telling yourself from reality * What’s improved for women in the sports industry and what still needs work * How more brands are beginning to see the value in women’s sports * What’s coming for the Connecticut Sun this year
...And much more!
Shannon works in Strategic Communications for Climate Intelligence with RMI. She talks passionately about staying true to who you are and how everyone can make a difference.
In this episode, Shannon talks about: * Her very nonlinear career and personal journey to get to RMI * What RMI does and how you can support them in their mission to fight the climate crisis * The importance of equity when creating climate change laws so as to not leaving half the world behind * What ‘applied hope’ is and how you can practice it when you’re feeling hopeless * Always staying true to yourself no matter what the world thinks
...And much more!
Michael is an experienced account executive and founder of the content series, Keeping it 100! Michael’s authenticity and realness in everything he talks about are truly inspiring throughout this episode!
In this episode, Michael talks about: * His career evolution and his personal evolution * Selling at work and in life * What made him want to start his content series, Keepin’ it 100 * Navigating the boardroom when you don’t feel like you fit in * Working on your mindset every day, and little things you can do to improve it * The benefits and pillars of self-distancing
...And much more!
Adrienne, Vice President, Social Impact at CSM Sport & Entertainment, sits down with our founder and CEO Shauna (Sikorski) Griffiths to talk about: * Her career journey * Her identity going from ball player to professional * Being comfortable in her skin and being out at work * Her leadership style, and why it works for her * Trends she sees in the marketing and partnership space
And much more!
Hannah is an up-and-coming strategic marketing professional and brings so much knowledge to the table as a Next Gen guest! She's currently a Lead Marketing Specialist at Serial 1 Cycle Company.
In this episode, Hannah talks about: * Her current role at Serial 1 how she got there with no background in bikes or motorcycles * Working in a male dominated industry * Tough but fair leaders * Moving away from home for the first time * Generational stereotypes
...And much more!
Elisa is an award-winning marketer, brand builder and content creator. She’s also the founder of @kickitbyep, a live lunchtime conversation series designed to educate, inspire and pay it forward.
In this episode, Elisa talks about: * What inspired her to create Kick it by EP * How she keeps inspiration, education, and paying it forward at the forefront of her brand * Her views on leadership and coming from a place of compassion with those you lead * Being honest with your intentions * Her illustrious marketing career * What brands and properties should do more of
...And much more!
Michael is the founder of Curiosity Lab as well as the creator of Actually Curious™, a card game that brings people together while teaching active listening and empathy.
Michael talks about: * His journey to founding Curiosity Lab * How Actually Curious was developed and grew from the desire to help people connect * Meeting people where they’re at with empathy * Finding out what matters to you * The ins and outs of hustle culture * Being in tune with your body and feelings
...And much more!
Laura is currently the Southeast Area Sales Manager at Lemon Perfect – she and Shauna chat about her journey so far....and what a journey it’s been!
Laura talks about:
- Moving to America from Bolivia as a child
- Then moving to New York as a young adult to follow her dreams
- Starting her career at The Lemon Perfect Company and moving back to Miami
- Seeking out change instead of just letting change happen to you
- Social media vs. reality
- The importance of building relationships
...And much more!
Lea Endres and Dae Levine both work at NationBuilder, a company that provides products and services for leaders to help power nonprofits, movements, advocacy groups, and political campaigns as they build the future.
Lea is a co-founder and the CEO at NationBuilder and Dae is the VP of Marketing and Communications. In this episode they talk about: * The individual journeys that led them each to NationBuilder * What it’s like switching careers and moving to a very different and unexpected industry * Finding the right people to work with such a unique and specific brand * The complex feelings of doing extremely meaningful work every day * Making the choice every day to be a leader * What next year looks like for NationBuilder
Julian is the head of brand marketing at opendorse. He’s also a former professional soccer player and worked with the Colorado Rockies for over 10 years doing everything from writing to social media – he's truly a jack of all trades!
In this episode, Julian talks about: * What opendorse is all about and what drew him to working there after being at the same organizations for over 10 years * Diving into his profession before he knew how to swim in the professional world and how he figured it * The skills that translated from the athletics to business world * His leadership style and how it’s personalized for different people * Balancing family and work life * Of course, we had to ask about his favorite soccer teams
Felisa Israel is the principal owner of 10 Fold Entertainment and the co-founder and lead instructor of Impact Internship at IMPACT Learning Institute. She also served nearly a decade as the director of live programming and entertainment at the NBA. Tune in to learn how she got to where she is today.
In this episode, Felisa talks about: * Her journey from the team side, to the NBA, to founding her own company & her cross-country moves along the way * How understanding others contributes to being an effective leader * The importance of honesty and authenticity in forming relationships and connections (which includes an incredible Whitney Houston story) * How wanting to give back helped inspire her to start the IMPACT Internship * She gets very real about her desire to be a mother and her infertility journey
We're releasing this oldie but goodie in honor of Felicia Hall Allen becoming a founding partner!
In this can't miss episode Felicia shares:
👉 her perspective on paving the way as a black woman in the sports and entertainment industry including working for NIKE, and leading a WNBA (Women's National Basketball Association) team at the age of 30
👉 her passion for racial, social and economic justice related to her role as a founding member of Advancement of Blacks in Sports
👉 a look into her companies Felicia Hall & Associates and A STEP UP (a professional development arm for college coaches),
👉 her role with BaseLine Performance Finance Ltd.
Annika is a Front Office Sports Rising 25 award recipient, part of the Sports Business Journal Mentorship Program and an Associate Manager of Partnerships at the Drone Racing League – this woman is DRIVEN! Listen to what fuels her and how she got to where she is today and what she’s looking forward to next.
In this episode, Annika talks about: * Her journey from college to where she is now * What the Drone racing league is all about and what drew her to it * How great leadership and an amazing team help fuel her * Her shift from marketing and sales into partnerships * Planning vs. organic growth in regards to career advancement * What’s coming up for the Drone Racing League in 2022
Sabrina brings 20 years of communications experience to her roles as agency CEO, strategic advisor and adjunct professor. She shares all her secrets and the lessons she’s learned from working with some of the biggest and fastest-growing brands including FC Barcelona, LaLiga, Drive by DraftKings, FC Bayern Munich, Facebook, Google/YouTube, DAZN, The Mom Project, and so many more.
In this episode, Sabrina talks about: * Her career trajectory so far * How having a breadth of experience before starting her business lead to her success * The shift in PR to be more of a conversation with the audience rather * Juggling being a mom, wife, and having her own company * Working with clients that disrupt and change the industry
From homelessness to #FailingForward - Jacob is a former professional athlete turned businessman, entrepreneur, inspirational speaker and the Executive Vice President of Element5 Digital, a branding and web design + development agency in Metro Detroit.
In this episode, Jacob talks about: * All the ups and downs of his career * Remembering all the people that helped you along the way, and extending that courtesy to others when you make it * Dealing with Imposter Syndrome * Striving for progress, not perfection * The importance of how you speak to yourself
THIS. With Shauna Griffiths | Featuring Lydia Knoll Lydia works in Communities & Impact at adidas. She and Shauna were brought together by the Sports Business Journal Game Changer Awards and the CSM Sport & Entertainment Mentoring Challenge - and we're so thankful that they were because this episode is so insightful. Listen up, there's a lot to learn from the next generation! In this episode, Lydia talks about: * Her career evolution so far from Indiana University to adidas and how her values and passions changed along the way * Finding her core values and aligning her career to them * Generational stereotypes * Her advocacy for social and climate justice and the intersectionality between the two * The type of leaders that have had the greatest influence on her
Alicia is the Senior Vice President of Marketing at the Detroit Pistons. We’re talking all things rebrand and evolution this week as REAL TALK becomes 𝘛𝘏𝘐𝘚. 𝘸𝘪𝘵𝘩 𝘚𝘩𝘢𝘶𝘯𝘢 𝘎𝘳𝘪𝘧𝘧𝘪𝘵𝘩𝘴, Alicia shares how her Pistons are relaunching their brand this season and really being a team of the people in the heart of Detroit.
In this episode, Alicia talks about: * Her career evolution starting with the love of the game but not being able to play (being 5 ft. tall has 𝘴𝘰𝘮𝘦 drawbacks) * Coming from an immigrant family and how that inspired her to work hard, make sacrifices, and be appreciative of everything * How she balances work and personal life, and how her personal life grounds her and helps her relate to her team * The importance and the benefits of having diversity in the workplace * Some behind the scenes insight on the Detroit Pistons new relaunch
Nick is a Project Management Supervisor, at Ulteig. His love of playing outside – especially mountain biking – fueled his initial interest in the renewable energy industry, but he knew he didn’t want to be an engineer or scientist, so he went the management route. It just goes to show, there’s always a way to do what you love!
In this episode, Chris talks about: * His journey to the renewable energy industry * What he wants to do next in the space * Leadership and some challenges that he's experienced as a newish leader * And of course, we had to talk about mountain biking!
Chris is the VP of New Business, North America at YouGov. His resume includes a stint as a professional baseball player, time in sales, and business development – but when it comes down to it, he’s driven by getting to know people on a genuine level and learning what makes them tick. In this episode, Chris talks about: * His career journey from pro baseball player to business development * Loving not just what you’re doing, but the way the business is conducted * Why finding out a job is not suited for you is a good thing * Where his love of research stems from * Current trends in data and tracking and what’s changing in the industry
Lisa is a Co-Founder at goodDog and Broadsheet. Her resume includes stints in journalism, politics, social advocacy, and startup incubation – but when it comes down to it, she’s a storyteller. In this episode, Lisa talks about: * Her journey to founding Gooddog and what it means to her * Finding what you like to do and what you’re good at * Finding your voice and also how to handle when your voice wavers * How her worldview shifted when helping launch the WNBA with a women-powered team * Knowing when to leave a position – and that it can be the best thing for everyone involved * Understanding that your business (and you) might not be for everyone – and that’s good!
Felicia is a Marketing Executive, Author, and kind of a "Jill of all trades" as she says, but more than anything she's a storyteller. In this episode, her and Shauna talk about: * What drives her creativity * How her constant curiosity has gotten her to where she is today * What it's like to have to be "on" all the time * Aligning your actions with your values * How to price your services (and not feel bad about it) * Giving yourself grace
Scott is the Chief Innovation Officer at The Integer Group where he’s responsible for creating, developing, executing, and sustaining innovative and transformational initiatives - he’s an expert at all things value creation through innovation and transformation! In this episode, Scott talks about: * His personal evolution to get to where he is today * The transformation he saw at The Integer Group as well as in shopper marketing agencies as whole * His 100% human centered leadership style * Scott also gives us retail, consumer, and agency trends that he sees coming! (And he's in the business of innovation so you don't want to miss this.)
Rachelle is a Director of Marketing and Partnerships at Laureus, a global sports-based charity that works to improve the lives of young people and whose first patron was Nelson Mandela, who said, "Sport has the power to change the world. It has the power to unite people in a way that little else does. Sport can awaken hope where there was previously only despair.” This is something Rachelle really believes. Anyone can and should use #SportForGood to improve the world. In this episode, Rochelle talks about: * Her personal evolution to start working at Laureus and how her journey continued when she got there * Laureus’ founding and evolution and how the organization operates * What makes a good brand partner, not just at Laureus, but anywhere * How COVID affected the organization and the changes they implemented to continue to help their communities * How everyone can use #SportForGood
SLG CEO and Founder, Shauna Griffiths, talks to Perry Maughmer about Relentless Leadership and what being relentless means to him. They also chat about the importance of leadership as well as some of the misgivings. And of course, we had to mention his t-shirt game!