Count on me: Recent Episodes
DW.COM | Deutsche Welle
It's not just the topic that influences our content's performance, but the way we tell the story! Sure, that's nothing new, but the "user need" logic is. A couple of years ago, the BBC introduced a "user need" approach to their editorial strategy. In this episode, we talk about how that logic applies to DW and explore the case study of DW Noticias. Together with Sebastian Katthöver and Elsa Lucia De Diego Gonzalez we will look at 4 audience needs: "update me", "provide more with more depth", "move me" and "entertain me".
TikTok is all the hype right now. But what do we have to do to be successful on this new (& controversial) platform?! Anne and Erika explain to us how the key to success is experimentation, both with data and content. We talk about how to use the TikTok algorithm to our advantage, highlight best practices from competitors and take a brief look at Berlin Fresh.
Good morning! Women make up half of society, yet many of our services are reaching an overwhelming majority of MEN. Whaaaat?! Don't panic: We're not alone here. Organisations like the BBC and the ABC (Australia) have introduced projects like 50/50, which set out change this trend, by increasing female perspectives and representation in their journalism. Today, we talk to Flip Prior, from the ABC's Audience & Content Development, who will tell us how we can grow our female audiences.
Your social media performance has gone down, but your service hasn't lost any partners, and there haven't been any special factors like an internet shutdown in your target markets.... So what's behind it?!!! What do you do?!! The DigiDesk & Audience Development are here to help. Today, we talk to Sebastian katthöver from Audience Development about his hacks that count.
This week, Count on Me takes on a German accent: We ask Jutta Schröder how to use performance data to optimise newsletters, and we're doing that auf Deutsch. We talk about the tool Promio, and what metrics you should be looking at.
"14-34 is such a large age bracket - it's so diverse!" What does it take for a journalist to work on a project aimed at young people? Liz Shoo talks about what has helped her to get in the head space of her target audience.
Like DW, the BBC has refocussed its strategy to target younger audiences. But how does the BBC go about reaching this demographic? What does it mean for the conception process and what makes content for younger people different to what we're used to producing? We talk to Nisha Kapur, Commissioning Editor for BBC Africa about her hacks that count.
Have you looked at DW's usage report and wondered what is behind the section "no referrer"? Maria Muszynska explains that Dark Social is not as shady as it sounds.
Yara Dweik wraps up the mini-series on Podcast Metrics, by explaining how journalists can access performance data for their podcasts.
In part 2 of Podcast Metrics, Yara Dweik explains the importance of qualitative metrics. She reveals that iTunes will soon offer more access to (qualitative) performance data.
In this episode, we talk to Yara Dweik about the challenges of measuring success of podcasts. She introduces us to the key (quantitive) metrics that we should be monitoring to track performance across all podcast platforms.
DW Minds Count on Me returns with a bonus episode, to end the season. What did the Portuguese for Africa Team do to break an audience record online in January this year? Leah Winnett talks to Johannes Beck (Head of Portuguese for Africa) and Elsa de Diego Gonzalez (MAI).
In the final episode of DW Minds Count on Me, Leah Winnett talks to Olav Schettler and Kim Schröter about the new smartspeaker skill that was created in DW at the end of 2019. In this episode, you'll learn about what the skill does, who it's for, and what the developers learned from a user experience test.
In this episode, you'll learn a few things about DW's global audience measurement 2019, as I challenge Chrispin Mwakideu and Eddy Micah Jr. from DW Africa to a quiz. Werner Neven also joins me on the show as an expert on the topic.
To build a website, you need to consider a range of perspectives. This episode of "Count on Me" looks at the user perspective and the role it plays in overhauling the DW website. Leah Winnett talks to three experts from the website team, “ROAD”, Christina Bergmann, Julia Barth and Dora Hemmerich.
We talk to data analyst, Dora Hemmerich, and audience developer, Erika Marzano, about the data challenges of the future.
We talk to Rachel Stewart from Meet the Germans about social media analytics and her plans to grow her audience on Instagram.
How did the DW's TV News Team go about creating a news format for African and Asian audiences? What did audience researchers have to do with it? We talk to Andrew Devine and Rosina Barbanera.