Not Your Average Brand

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In today's episode, I take you behind the scenes of my recent business transition, diving deep into why I decided to shift my business model and embrace a life that feels more aligned and congruent with my values. This episode is inspired by a recent Instagram post where I shared my reflections, and I wanted to expand on this topic with you, my podcast community!

Key Points Covered:

Starting the Journey (1:30)
How my business started in 2020 with a group of friends and eventually evolved into KLC Branding.
My initial focus on high-ticket consulting services and the transition from longer consulting packages to VIP days.
The Corporate Influence (6:45)
Balancing my demanding corporate job at Banana Republic while building my business on the side.
How my corporate experience shaped my vision for KLC Branding and my desire to bring high-touch, exclusive services into my own business.
Attracting the Right Clients (12:10)
The journey of finding clients who were a good fit and why I ended up working with new business owners who often had minimal budgets.
The challenges of offering high-ticket services to clients who struggled with affordability.
Making the Big Shift in 2023 (16:40)
My decision to expand my audience, seek new opportunities, and invest in mentorship and programs to break into a different market.
The reality of reaching my goal market, only to realize it wasn’t aligned with who I had become.
Discovering Congruence (25:50)
How my personal life flourished in 2024, while my business felt disconnected.
Insights from my former mindset coach, Reagan Storm, about the concept of "congruence" and why it's crucial for business success.
Realizing that my external actions and internal desires weren't aligned, and how that impacted my ability to grow my business.
Embracing Freedom and Redefining Success (35:15)
The aha moment: discovering that I could deliver high-quality work without being tied to a desk or replicating my corporate experience.
The importance of building a business that supports a life of freedom and joy.

See ways to work with me here! here

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Welcome back to the "Data Over Drama" podcast! In this episode, I’m pulling back the curtain on the exciting transformations happening in my business for 2024, including a deep dive into our updated retainer services. I'll walk you through the three key offers we're focusing on this year, showing you how we’re continuing to provide unparalleled support to help you achieve your business goals.

Key Takeaways:

Retainer Services Overview We’re introducing two consulting offers and one content offer* that are designed to help you grow, thrive, and succeed in your business.

Offer #1: The Membership* A space that consolidates all my expertise, guidance, and resources into one accessible, comprehensive hub. * Perfect for those looking to sign their next 5-10 clients at full price and get fully booked out. * Includes resources on tracking data, custom sign a client plan, and mindset coaching. * Ideal for entrepreneurs wanting to move beyond offering discounted rates or relying solely on referrals.

Who It's For: Entrepreneurs seeking to get fully booked with clients who pay full price without the constant cycle of discounts or freebies.

Offer #2: Private Voxer Consulting* For those who are already booked out and want to maintain that momentum or grow beyond their current capacity. * A highly personalized consulting experience where we work together to amplify your strengths and create a strategy that fits your vision and lifestyle. * This is your chance to have me in your corner as we brainstorm, strategize, and execute plans to take your business to the next level.

Who It's For: For booked out business owners who are ready to scale but aren't sure what the next step looks like.

Offer #3: Done-for-You Content Retainer* A unique content creation service where we not only produce your content but also track its performance to ensure it’s driving traffic, leads, and sales. * We use data analytics to measure the success of your content, ensuring that every piece is working towards your business goals.

Who It's For: Anyone needing tailored, data-driven content creation that goes beyond simply repurposing existing material.

Resources & Links:* Link to Membership Details * Link to Voxer Consulting * Link to Done-for-You Content Retainer

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In this episode of the Data Over Drama podcast, we're diving into the real-life challenges behind a launch consulting offer that wasn’t selling and how I used data to uncover the truth.

At first, I thought it was just me – my energy and mindset were off, blocking client signings. But after months of reflection, testing, and market research, I realized it was more than just internal obstacles. I collected valuable data on my audience, and it pointed to key insights:

Mismatch Between Offer & Audience: I realized that while my launch consulting offer was strong, over 90% of my audience had shifted to evergreen models, making my messaging less relevant.
Emotional Fatigue from Launching: For those who did launch, the emotional toll pushed them toward different revenue streams, shifting their focus away from doubling their last launch.
Data Knowledge Gap: Many in the industry recognize the value of data, but there's still a hesitation to invest because they don’t yet see how critical it is to their business.

Tune into the full episode to listen to the other takeaways and how I used data to help me fix it!

Interested in the membership? Learn more here

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Hey everyone! Welcome back to the Data Over Drama Podcast.

Today's Topic: When Client Feedback Isn't Boosting Your Sales

In this episode, we're tackling a common frustration for many business owners: when you're implementing client feedback and using their language, but it's not translating into the sales you want. We'll explore why this happens and how data can help you overcome this challenge.

Key Takeaways:

The Limitations of Client Feedback

Why focusing solely on paying clients' feedback can be misleading
The gap between what clients say they like and what actually drives sales
Why you need to look beyond the vocal minority

The Importance of Tracking Silent Lurkers

Understanding the behavior of those who don't engage directly
Why website analytics are crucial for understanding your entire audience
How to capture data from all leads, not just those who fill out forms

The Power of Upstream Data

Why you need to understand customer behavior before they buy
The importance of tracking silent interactions with your content and website
How this data can reveal gaps in your messaging and sales strategy

What to Do When Your Market Research Isn't Driving Revenue

The need for data that tracks all audience interactions, not just paying clients
How to identify where potential customers are engaging but not converting
Using comprehensive data to refine your content and sales strategy

How to Work with Us:

1. Join Our Membership here

Learn how to make sales from your content
Access our mini data course to set up and understand your Google Analytics
Ideal for those struggling to convert content into clients

2. Data Analysis Retainer here

Get expert analysis of your existing data
Learn how to implement findings to double your revenue
Perfect for those sitting on data but unsure how to use it to double their sales

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Hey everyone! Welcome back to the Data Over Drama Podcast.

Today's Topic: When Social Media Success Doesn't Translate to Sales

In this episode, we're diving into a common frustration for many content creators and business owners: when your social media metrics look great, but your revenue doesn't reflect that success. We'll explore why this happens and what you can do about it.

Key Takeaways:

The Limitations of Social Media Analytics

Why high engagement doesn't always equal high sales
The gap between platform success and business success
Why you need to look beyond likes, comments, and shares

The Importance of Tracking Beyond Social Platforms

Understanding the customer journey after they leave social media
Why website analytics are crucial for understanding conversion
How to connect the dots between content engagement and sales

Real-World Examples

Case study of a client with 150,000 followers but struggling with sales
Why email open rates don't tell the whole story
The importance of tracking what happens after link clicks

What to Do When Your Content Performs Well But Doesn't Sell

The need for data that tracks the entire customer journey
How to identify where potential customers are dropping off
Using data to refine your content and sales strategy

How to Work with Us:

1. Join Our Membership here

Learn how to make sales from your content
Access our mini data course to set up and understand your Google Analytics
Ideal for those struggling to convert content into clients

2. Data Analysis Retainer here

Get expert analysis of your existing data
Learn how to implement findings to double your revenue
Perfect for those sitting on data but unsure how to use it

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Hey everyone! Welcome back to the Data Over Drama Podcast.

Today's Topic: Launch Extravaganzas and the Power of Data

In this episode, we're tackling one of the most common mistakes in product launches: the over-the-top, creative extravaganza that might be doing more harm than good. We'll explore why simplicity and data-driven decisions often yield better results than elaborate launch schemes.

Key Takeaways:

The Problem with Launch Extravaganzas
Why being overly creative in launches can be detrimental
The hidden costs of elaborate launches
How these extravaganzas often fail to meet sales goals
The Importance of Data in Launches
Why you don't need to reinvent the wheel every time
How data can simplify and refine your launch process
The type of data that really matters (hint: it's more than just surveys and DMs)
Lessons from Corporate Launches
Insights from billion-dollar company launch strategies
Why small, data-informed tweaks often drive the biggest revenue
The power of refining rather than reinventing
What to Do When Your Creative Launch Fails
The importance of gathering and analyzing the right data
How to use data to refine your process for future launches

How to Work with Us:

Join Our Membership here
Learn how to make sales from your content
Access our mini data course to set up and understand your Google Analytics
Ideal for those struggling to convert content into clients

2. Data Analysis Retainer here

Get expert analysis of your existing data
Learn how to implement findings to double your revenue
Perfect for those sitting on data but unsure how to use it

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Hey Hey Ya'll! Welcome to the new podcast! In this first episode of the newly rebranded "Data over Drama" podcast, I’m pulling back the curtain on my journey from resisting to fully embracing data as my bread and butter offer.

Here’s what you’ll hear:

I introduce the new name and direction of the podcast, focusing on using data to drive smart marketing and launch decisions.
I dive into my background at Gap and Banana Republic, where I worked in corporate marketing. Spoiler: I wasn’t always a fan of the data side of things.
I share a turning point at a launch mastermind event when my data expertise unexpectedly became the star of the show.
Despite positive feedback and client success, I initially resisted the idea of offering data-focused services. (Yep, I was that stubborn.)
I walk you through how I eventually came to embrace my unique value in data-driven marketing over a 10-month journey.
You’ll hear how this shift led to explosive growth in speaking engagements, podcast spots, and media features.

What you’ll take away:

Why it’s crucial to listen to what the market is telling you—even when it’s not what you want to hear.
How data can unlock hidden opportunities in your business.
The power of owning your unique perspective in a crowded market.

Our Services: see here

Marketing Membership: Sign your next 5-10 clients through content.

Launch Consulting: Double your last launch with data

Content Retainer: Hire us to write or design your content.

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Hello and welcome back to the Not Your Average Brand Podcast! I'm excited to wrap up this series by discussing the final step in our five-step process to hitting 100% of your launch goals. If you've been bingeing this series, let me know on Instagram at @KLC.TheStudio!

In this episode, we'll dive into a crucial topic: how to create effective contingency plans to ensure your launch success.

Key Topics Covered:

Contingency Plans: Why they are critical and how to build them effectively.
Timing and Execution: How to determine the right time to deploy your contingency plan.
Messaging Alignment: Ensuring your backup plan is closely aligned with your original strategy for a seamless transition.

Join the Membership:

I'm sharing all my best resources inside the launch membership. Whether you're wondering how to price your offer or figuring out where a new offer fits in your suite, I've got you covered. In August, I'll be drip-feeding a series of resources to help agency owners and service providers get the tools they need.

Connect with Me:

If you loved this series and want more personalized help with your launches, check out the launch tracker, and retainer options. See here

Thank you for tuning in to this series. I can't wait to support you! See you in the next episode!

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Welcome Back!Hey everyone! Welcome to Episode 4 of our series. We're halfway through, and if you're just joining us, make sure to check out Episodes 1-3. We’re diving into the five steps to hit 100% of your launch goals using data.

PS- If you haven’t taken the quiz yet, you’re in for a treat—we’ve updated it based on your feedback to help you double your sales on social media! See here

Why Post-Launch Analysis is EssentialIn today's episode, we're breaking down the importance of post-launch analysis. It's the holy grail of data, the bread and butter of understanding your launch. Here’s a quick overview of what we covered:

Comprehensive Funnel Review:
Analyze everything from top to bottom.
Understand where customers drop off and why.
Identify the gaps between leads generated and conversions.
Messaging Analysis:
Review your top 10 and bottom 10 pieces of content across all channels.
Discover common themes and patterns.
Use insights to improve your next launch’s strategy and messaging.

The Three Common Post-Launch Pitfalls1. Platform-Only Focus:

Many people only look at social media performance.
Social media data is just a piece of the puzzle; it doesn’t tell the full story.
No Analysis:
Especially common when launches don’t go as planned.
Avoid the temptation to move on without understanding what happened.
Mindset and Emotional Analysis:
While important, it shouldn’t be the sole focus.
Balance your emotional insights with hard data.

Why This Matters* A clear post-launch analysis helps you pinpoint what to improve. * Without understanding the full picture, it’s tough to replicate success or fix issues. * Think of it like cooking a meal: If you don’t know what made it spicy, you can’t adjust the recipe.

Offers and Next StepsWant to dive deeper? Here’s how we can help:

Launch Tracker: see here
We set up all the data for you.
You get to analyze and ask questions within a month.
Launch Retainer:
We handle all the data gathering and analysis.
Present everything to you in a 60-minute meeting with actionable insights.

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Hey everyone! Welcome back to a new episode of the Not Your Average Brand Podcast. Today, we are diving into part 3 of our mini-series. If you haven't caught up on the previous episodes, make sure you listen to them first—they lay the groundwork for today’s discussion!

Here’s what you’ll learn in this episode:

How Can Data Strategy Double My Launch Results?

Understanding Your Numbers: Learn why it's crucial to not only collect data but also have a clear strategy for interpreting and utilizing it.

Strategy vs. Data: Discover how being data-smart isn’t enough—you need a plan to leverage your data effectively.

What Should I Do With My Data?

What to Do Next: If your sales page isn’t converting or your emails are performing well, find out how to create a plan based on these insights.

Real Client Examples: Learn how clients have used data to refine their messaging and improve conversions. For instance, using specific numbers in email subject lines can boost engagement.

How Do I Test and Experiment With Data?

From Idea to Implementation: Understand the importance of testing new strategies before going full throttle.

Practical Applications: Hear about clients who successfully tested new offers and strategies, leading to better launch results.

Our Services to Help With Data

Data Setup Service: We handle everything from setting up Google Analytics to creating custom dashboards. This is a done-for-you service . see here

Launch Membership: Join our membership service for ongoing content and marketing consulting to help you implement all the amazing things you've learned from data! see here

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Hey everyone! Welcome back to a new episode on NYAB. Today is part 2 of how to hit 100% of your launch goal series. If you haven’t tuned into Episode 1 yet, I highly recommend you pause this and go listen to it first. Trust me, it sets the stage for everything we're diving into today. And don’t forget to take our launch quiz—it’s packed with valuable insights and not your typical fluffy quiz!

Here’s what you’ll learn in this episode:Behind the Scenes: Our Leads Calculator* Get to know our leads calculator and how it helps you figure out the numbers needed at each stage of your funnel to hit your sales goals. * For example, how a $100,000 launch goal translates into specific numbers you need at every stage of your funnel.

How to Create a Game Plan Using Your Data* Understanding your top-line numbers helps you create a strategic plan. * Example: One of our clients used the leads calculator to reach her 6 figure goal by adjusting her content strategy and marketing efforts.

Why Most People Miss Their Sales Goals* Why most people fail to hit their sales goals by only focusing on getting more people to the launch event. * How our method provides a comprehensive view from top to bottom of the funnel.

Which Data Service is Right for Me? We’ve got 2 awesome offers for you: * The Launch Tracker: Done for you data setup. Track all your launches in real-time so you can hit your launch goals. * The Launch Membership:* Join our membership to get 1:1 consulting on your launches for less than $150 per month. Join the waitlist here.

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Hey, welcome back to the podcast! Today, we're diving deep into a topic that's been on everyone's mind: how to hit 100% of your next launch goal. In this episode, I’ll break it down step by step.

What You'll Learn:

Getting the Data Right:

Let’s start with the basics—what do I mean by data? It’s about more than just numbers. I’ll share how understanding your data can help you track your audience's behavior and see how your content converts.

Custom Dashboards:

Why go custom? I’ll explain how our custom dashboards are designed to meet your specific needs. Forget generic analytics—our dashboards give you insights that you can actually use.

Tracking Progress:

Learn why weekly progress reports are a game-changer. We’ll talk about how comparing your current and past launches can help you understand what’s working and what’s not, so you can keep improving.

Links:

Launch Quiz
Launch Consulting Services

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Hey, welcome back to the podcast! Today, we're sharing exciting updates and new offers at KLC THE STUDIO

In this podcast episode we chat about:New Directions: Catch up on our brand's evolution and the new paths we're taking.

Launch Quiz: Designed to help you hit 100% of your launch goals. Perfect for all types of launchers.

Our New Offers:

Launch Setup Offer: Custom data dashboard setup to track your launch in real time. Priced at $3K.
Launch Setup + Analysis Offer: Hands-off data setup and analysis with ongoing recommendations. Ideal for multi-six-figure earners. https://klcthestudio.com/launch-consulting

Why Choose Us:

Customized Google Analytics setup tailored for small businesses and coaches.
Ongoing support to ensure your data pulls correctly throughout your launch.

Get in Touch:

Take our free launch quiz for insights into your launch strategy.
Interested in our offers? Check the show notes for more details.

Thank you for tuning in! Be sure to explore our new offers and take the launch quiz. See you in the next episode! 🚀

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Hey, welcome back to the podcast! Today, we're diving deep into a topic that many of you have been asking about: data. I often get questions like, "Kierra, what exactly do you mean by data?" So, In this podcast episode, I break it down from the ground up.

Here's what you'll learn:

Defining Data: We'll start with the basics. What exactly do I mean by data? I'll explain how it goes beyond just numbers—it's about understanding how your content drives conversions, from sales to lead sign-ups and more.
Types of Conversions: I explore the various ways your content can convert, whether it's turning views into sales or getting more webinar sign-ups.
Tracking Success: Discover why tracking data is crucial for hitting your sales goals. We'll look at real examples of tracking webinar sign-ups, email downloads, and more to see how they translate into revenue.
Understanding Audience Engagement: Learn why engagement metrics on social media and email are important—but also why they don't always correlate with sales. I'll share insights into interpreting these numbers effectively.
Using Google Analytics: Finally, I cover Google Analytics. This tool is your secret weapon for understanding what happens after your audience interacts with your content. From landing pages to checkout, I cover it all in the podcast.

Our Services

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Ways to work with us: see all ⁠⁠⁠⁠services⁠⁠⁠⁠

1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients.

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department.

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Ways to work with us: see all ⁠⁠⁠⁠services⁠⁠⁠⁠

1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients.

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department.

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Ways to work with us: see all ⁠⁠⁠services⁠⁠⁠

1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients.

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department.

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Ways to work with us: see all ⁠⁠services⁠⁠

1) Content consulting if you need 1:1 help with messaging strategies to create high-converting content.

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department.

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Ways to work with us: see all ⁠services⁠

1) Content consulting if you need 1:1 help with messaging strategies to create high-converting content.

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department.

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Ways to work with us: see all ⁠⁠services⁠⁠

1) Content consulting if you need 1:1 help with messaging strategies to help you convert leads through content.

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department.

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Ways to work with us: see all ⁠⁠services⁠⁠

1) Content consulting if you need 1:1 help with messaging strategies to help you convert leads through content.

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department.

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Ways to work with us: see all ⁠services⁠

1) Content consulting if you need 1:1 help with messaging strategies to help you convert leads through content.

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department.

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Ways to work with us: see all services

1) 1:1 marketing consulting if you need 1:1 help with messaging strategies to create high-converting content.

2) Launch Consulting for scaling entrepreneurs who want to double their launch results.

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department.

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Ways to work with us: see all services

1) 1:1 marketing consulting if you need 1:1 help with messaging strategies to create high-converting content.

2) Launch Consulting for scaling entrepreneurs who want to double their launch results.

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department.

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Services Available Now. Click ⁠here⁠

Waitlist for our Marketing Membership mentioned in the episode. See link here

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Services Available Now. Click ⁠here⁠

Marketing Consulting Membership: Perfect for those who need marketing consulting to help them consistently book clients.

Launch Consulting : For scaling entrepreneurs that are ready to delegate their marketing and double their demand. See ⁠here⁠

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Services Available Now. Click here

Marketing Consulting Membership: Perfect for those who need marketing consulting to help them consistently book clients.

Campaign Management: For scaling entrepreneurs that are ready to delegate their marketing and double their demand. See here

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Welcome to Campaign Chats! In this series, I'll do mini lessons and deep dives into trending topics and some of the hottest campaign releases.

In today's episode, we cover the recent viral post from Free People talking about "micro shorts" and how the comment section blew up on this new short "trend".

In this episode I breakdown

My personal story with short shorts as a woman who is 5'9 and how I think this will resonate with the current free people consumer
How does a campaign like this even happen? Who's responsible for creating content like this? Is it the marketing team's or the product team's fault?
What does a company do once a campaign has gone viral in the WRONG way? Do they take it down or leave it up and if so why?

Our ⁠Campaign Management⁠ service is booking now!

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In this episode, I'm diving deep into the unique challenges and solutions for entrepreneurship hitting the enviable 8-figure mark. It's all about the critical shift from just making money to changing HOW you make that money. In this episode, we'll cover:

The transition from personal branding to company-centric messaging and why it's essential for scaling back personal involvement without losing sales
Team dynamics at the 8-figure level - tackling the common pitfalls of a large, process-driven team and how to maintain agility and efficiency
Utilizing data proactively, not just relatively, to drive business growth and team performance, and why this should be an ongoing strategy rather than a one-off solution

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In this episode, we're getting real about seven-figure marketing mistakes you don't even know you're making and how to fix them. In this episode, we'll cover:

Navigating the phases of Attachment and Expansion in your business's growth stages
Why it's time to change your 'we've always done it this way' mindset
Why thinking 'I can do it all' could be your downfall in marketing
How a marketing consultant can be a game-changer for your business

See our services here

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In this episode, I'm getting real about marketing at different income levels, starting with six figures. This series is all about the raw truths and practical tips you need. In this episode, we'll cover:

the 'influenced' stage for six-figure earners and what that really means
the real deal on content: why your educational posts aren't making the sales cut
why your current team setup might be holding you back
understanding the power of data in shaping your marketing approach

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"In this episode, I'm clearing up the confusion around coaches versus consultants in the marketing industry. I'll explore the differences between the two and how these roles play out in my agency. In this episode, we'll cover:

The breakdown of differences between coaching and consulting
How my blend of consulting and coaching benefits clients
Real-life examples of consultancy and coaching in action in my business
How to decide if you need a coach or consultant in your business

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I'm back with a bonus episode! Breaking down the marketing and positioning strategy behind the Usher Super bowl Performance.

In this episode I review

Positioning Strategy for Usher:
- Usher's team got him back in the spotlight, showing off his skills at the Lovers and Friends festival in Vegas, proving he's still got it.
- Making Vegas Connections:
- Talks heated up between Usher's crew and Vegas venues, sealing the deal for his residency with promises of packed houses and unbeatable performances.
- Rolling Out the Plan:
- From PR blitzes to social media hype, Usher's team pulled out all the stops to keep the buzz alive, ensuring everyone knew Usher was still the king of the stage.
- Keeping the Party Going:
- With the concert over, it's time to keep the Usher train rolling with new albums, upcoming festivals, and tours, ensuring fans stay hooked and tickets keep selling.
- Takeaway for Your Brand:
- Learn from Usher's playbook: plan smart, adapt, and keep the momentum going for long-term success in the business world.

Our Campaign Management service is booking now!

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NEW EPISODE!

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Introducing my CEO WEEKS POLICY! Take a look at how I manage my CEO time with my clients.

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Spicy Episode today filled with some Hot takes!

In this episode, I'm revealing the marketing missteps that I see some of the "big players" make in their coaching programs and, more importantly, how to sidestep these pitfalls. In this episode, we'll cover:

The tricky balance of scaling coaching programs without misleading marketing
Making sure your marketing aligns with the actual experience of your program
Understanding the 'halo effect' and its impact on your target audience
Why updating your marketing is crucial when you change your curriculum

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Spicy Episode today filled with some Hot takes!

The tricky balance of scaling coaching programs without misleading marketing
Making sure your marketing aligns with the actual experience of your program
Understanding the 'halo effect' and its impact on your target audience
Why updating your marketing is crucial when you change your curriculum

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In this episode, I'm focusing on how we're streamlining communication processes at my agency. You'll get a peek into the roles in my agency and how they shape our client interactions. In this episode, we'll cover:

The diverse and dynamic roles within my team and their impact on our agency
Our strategy for bi-weekly client meetings and the rationale behind this choice
How we manage to achieve more with fewer internal meetings
Tactics for ensuring clear and efficient communication with clients

Our services are now booking

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

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In this episode, I'm unveiling our new mission at the studio: Efficiency in scaling your coaching business. If you've been caught in the high-speed world of coaching and feel overwhelmed by the pace, this one's for you. In this episode, we'll cover:

Why we've chosen 'Efficiency' as our guiding word and mission
The common pitfalls for coaches in the rapid scaling process
Our unique approach to crafting a single, impactful marketing strategy
How our comprehensive approach aims to revolutionize your scaling process without compromising your personal life

Our services are now booking

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

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In this episode, we're peeling back the curtain on our strategic investments for 2024. I'm excited to share how we're expanding our team with key roles and shifting our focus to areas that promise the most growth and efficiency. In this episode, we'll cover:

How we're strategically enhancing our team with a PR strategist, SEO specialist, and Pinterest manager
Our focus on long-form content, such as blogging and podcasting, to strengthen audience connections
The evolution of our social media strategy to align with our overarching business goals
Insights into my decision-making process for mentorship investments and their impact on our growth trajectory

Our services are now booking

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

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In this episode, I'm taking you through my entire roundup of investments from my first year as a full-time entrepreneur. If you're curious about the behind-the-scenes decisions and strategies in scaling up, this episode is for you. In this episode, we'll cover:

The shift in my investment strategy when transitioning from a corporate job to full-time entrepreneurship
A comprehensive look at my investments, including coaching, consulting, design, team, systems, and digital products
How I streamlined my systems and made strategic team updates to align with my business goals

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DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

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In this episode, we're diving into a challenge many coaches face during launches: figuring out if your content is actually converting. If you've been in the dark about whether your efforts are resonating, this episode is for you. In this episode, we'll cover:

The stress of launching without clear feedback and how common it is among coaches
Why tracking data and conversions is key to understanding your launch's effectiveness
Examples that highlight the power of targeted data analytics in refining launch strategies
Strategies for better planning and executing launches to achieve your desired financial results

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DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

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In this episode, we're tackling how to cut down on those sneaky marketing expenses, especially during launches. This is crucial for those looking to grow their coaching businesses or group programs. In this episode, we'll cover:

Uncovering hidden expenses in marketing and launching that you might not have considered
The critical role of financial and operational planning in reducing costs
Strategies for aligning your financial goals with marketing efforts
Effective ways to plan your launches to optimize expenses and maximize results

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DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

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In this episode, I'm breaking down the four key ways to make your messaging unique, no matter what you're selling. If you're a business coach stuck in the 'how do I stand out' rut, or if your service feels too complex to explain simply, this is for you! In this episode, we'll cover:

Using your specific background or story to influence your messaging
Adding a twist to your client experience or delivery to set you apart
The importance of having a 'hill you will die on'
How to take industry-standard ideas and push them one step further in your messaging

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1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now

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In this episode, I'm tackling the challenge of how to effectively sell low-ticket offers without making it all about the price. This is perfect for you if you have a high-ticket program but want something more passive in the mix. In this episode, we'll explore,

How to sell the real value of your low-ticket offer without making it all about being 'cheap' or 'affordable'
How to connect with your audience in a way that makes them feel like you're reading their minds
How to shift your marketing focus from price to real value and benefits of your offer

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In this episode, I'm addressing that ever-pressing dilemma: 'All my clients are on Instagram, but I don't want to be.' Sound familiar? If you've ever felt trapped by a platform or overwhelmed by trying to engage your audience in new ways, this one's for you. In this episode, we'll cover:

The real reasons many feel glued to platforms like Instagram
What we can learn from grocery stores about training your audience
My personal pivot from Instagram stories to more passive channels
Why you're not seeing the engagement you want and how to change it

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1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

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In this episode, I'm peeling back the layers of omnichannel marketing, revealing the unexpected role of mindset in driving strategy. If you've been spinning your wheels in the content mud or getting tripped up on where to show up online, this episode is for you. In this episode, we'll cover:

The role of mindset in omni-channel marketing
Three essential platforms and why each is important for your strategy
How our CMO services assist in integrating this strategy and identifying the most effective platform

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DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

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In this episode, I'm getting into the nitty gritty of application design for your group programs. If you've ever felt frustrated with the quality or commitment of participants, your application might be the culprit. In this episode, we'll cover:

Setting clear expectations through your content even before the application stage
Four must-have question categories: Commitment, Money, Goals, and Marketing, and why each is crucial
Navigating commitment pitfalls and getting clear on financial commitments
Leveraging your application as a gold mine for marketing insights

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DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

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In this episode, I'm discussing the untapped potential of testimonials and case studies in your marketing strategy. If you've been wondering why those rave reviews aren't converting leads as you hoped, I've got the answers. In this episode, we'll discuss

Why some testimonials hit the mark and others... dont
Unpacking those client objections you've probably overlooked
A sneak peek at our buyer assessment tool

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1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

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In today's episode, I'm highlighting a common misconception among 6 and 7 figure coaches: believing their launches are failing when they might not be. It's essential to trust the process but also to have data-driven insights to guide you. In this episode, we'll discuss:

The importance of understanding the 'perceived' vs 'actual' success of a launch
The concept of establishing a baseline for your launches and why it's crucial
Three key metrics to consider when analyzing your launch data
How our unique CMO services help you establish these baselines and strategize effectively

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1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

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In this episode, I'm breaking down a real-life experience with a pool designer to underscore the value of impactful marketing. If you're wondering why showcasing your best work isn't driving sales, or if your channels aren't primed to convert leads, this episode is for you. In this episode, we'll discuss:

My personal experience with a pool company's misaligned marketing approach
The pitfalls of having a one-size-fits-all content strategy across platforms
The significance of addressing client objections and questions through content
Key lessons for ensuring your marketing accurately represents your services

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DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

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In this episode, I'll uncover why selling the 'warm-up phase' to your results can be more impactful than just selling the end goal. If you've wondered why some clients remain skeptical despite showing them all the proof, it's time to pivot your strategy. In this episode, we'll cover:

My personal experience with dolphins and elephants and what it taught me about client expectations
Why selling the steps before the results minimizes objections and doubts
The importance of easing clients into big goals to make them feel more comfortable
How my CMO services help in creating a content strategy around this very principle

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CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

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In this episode, I'm shining a light on the magic behind successful launches. Ever wondered how to ensure your webinar titles or campaign messages hit the mark? I'm unveiling the secret - it's all about data. In this episode, we'll cover:

The significance of launch events and their role in attracting attention
How to choose webinar titles that resonate with your audience
Our signature approach: Running your launches like a presidential campaign
How our CMO services use data to refine and strengthen your messaging

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In this episode, I'm differentiating between the roles of CMO and social media manager on your marketing team. It's so common for people to lump together all marketing jobs under one general umbrella, but there's a monumental difference between a social media manager and CMO, and in this episode, I'm sharing why. We'll cover:

How your CMO partners with your financial team to inform your marketing strategy
Why a CMO integration into your team is different than a social media manager
The difference in scope between a CMO and social media manager
How a CMO goes beyond general marketing tasks

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In this episode, I'm defining the role of CMO for you and sharing the critical signs that your business is ready for one. If you're finding yourself constantly in the driver's seat without a roadmap or always guessing what works for your marketing strategies, it might be time for some expert guidance. In this episode, we'll cover:

What is a CMO & our unique CMO services
The three key areas where a CMO can provide you with support
The signs that you're ready for a CMO in your business
How the lack of strategic support can slow your growth

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CMO services: For scaling coaches looking to increase their group program revenue ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

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In this episode, I'm talking about how I went from selling $500 social media packages to working with millionaire clients in just one year. I know you might be thinking you just need to get a bunch of cheap clients in the door so you can get good reviews and then raise your rates, but that's NOT the move, and in this episode, I'm telling you why. We'll cover:

The overview of my packages and pricing just one year ago
How I shifted gears and launched my CMO services that made me a strategic partner in my clients' businesses
Why you might need to consider revising your offer itself and not just the price point
How getting in the room with my ideal client changed my marketing angle

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DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

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In this episode, I'm sharing the lessons I took away from being in a room full of millionaires during a New York business mastermind. And I promise I'm not being dramatic when I say it was life-changing. In this episode, we'll cover:

My experience being in a room full of millionaires who look like me with similar shared experiences.
The role of market research in refining your offer suite.
The myth that more money = more knowledge.
How to clarify your messaging to sell anything.

Our services are now booking

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

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In this episode, I'm giving you all the nitty-gritty details on how to start and sustain your podcast. I'm sharing my full podcast creation process - from choosing a podcast name to my favorite podcast hires, and my entire launch and marketing breakdown. In this episode, we'll cover:

choosing a marketing-friendly podcast name
how to leverage AI tools for marketing, shownotes, titles, and editing
my thoughts on podcast managers, podcast editors, and general outsourcing tips
how to actually launch your podcast

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In this episode, I'm giving you a behind-the-scenes update on my weight loss journey. I've lost 35 lbs so far, and I'm diving into all the specifics of how I actually accomplished this goal, who I worked with, programs I invested in, my workout routine, and more. In this episode, I'll cover:

The recap of my personal health background and where I started with hormone imbalances
My recommendations for which fitness apps to use, places to buy gym clothes & more
An insight into my nutrition, what worked, what didn't, and why I switched to a private nutritionist
How I stayed dedicated to weight loss, what I eat in a day and my current gym split

Items mentioned in this episode:

Athleta Elation Legging ( Ultra High Rise)
Lululemon Align (Ultra High Rise)
Gymshark Tops and Bras
Alani Nu Supplements
Alive by Whittneysimmons App
My Private Nutrionist @pambition on instagram

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DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

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In this episode, I'm introducing three marketing personas - the high achiever, the handyman, and the hype. By identifying your marketing persona, you can learn how your marketing is affecting your ability to sell your offer & what you should do instead. In this episode, we'll cover:

The power of messy action and selling according to your content style
Selling the job vs selling the offer
Omni-channel content as a key element of the sales process
Using different genres of content to sell your offers

Our services are now booking:

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More

⁠⁠1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

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In this episode, I'm sharing my insight on the new social media platform, Threads. While everyone is currently enjoying the unhinged energy, I'll discuss the importance of understanding where Threads can fit into your omni-channel marketing strategy. Then, the million-dollar question: how to monetize your threads page. In this episode, we'll cover:

How to strategically fit Threads into your omni-channel strategy
Threads' place for my brand and within my marketing funnel
The best way to monetize your time on Threads

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DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

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Omni channel consulting retainer: Work with me as your in-house marketing consultant for 6 months! ⁠Learn more⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠Learn More⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with RICH clients using omni channel marketing. ⁠Apply now⁠

What is a RICH client? It is an acronym I created to describe the creme de la creme of clients and the type of leads my clients get for their done for you (DFY) offer after they work with me.

A RICH CLIENT IS

Ready right now: They came to the right place at the right time. They won’t make you rush through your service and will give you the freedom to produce high-quality work. They also need your offer right now and not a year from now.

Investment in hand: They have the money to invest in your offer and are willing to pay for the offer as is. No tweaks necessary.

Crave your offer: They want what you are selling. They know which offer is best suited for them, and they value the service as is in its entirety.

Hard work: They want the result as bad as you do. These clients are dedicated to passing off information on time, and being responsive. They respect your process and want to be an active participant in getting the result they paid for.

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Most people have a misconception that Omni & Multi-Channel are interchangeable when in reality they are not. In today's episode, I dive into

The explanation of Omni Channel Marketing
How it differentiates from Multi-Channel
How Omni Channel will help you get leads from anywhere

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Omni channel consulting retainer: Work with me as your in-house marketing consultant for 6 months! Learn more

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. Learn More

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with RICH clients using omni channel marketing. Apply now

What is a RICH client? It is an acronym I created to describe the creme de la creme of clients and the type of leads my clients get for their done for you (DFY) offer after they work with me.

A RICH CLIENT IS

Investment in hand: They have the money to invest in your offer and are willing to pay for the offer as is. No tweaks necessary.

Crave your offer: They want what you are selling. They know which offer is best suited for them, and they value the service as is in its entirety.

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Our Services Now Booking.

www.klcthestudio.com

VIP DAY: Done for you Omni Channel Marketing Strategy. Receive 100 custom content outlines so you can sell your offer on any platform. Learn more here

Coaching: Work with me as your coach for 3 months to learn how to build your service suite and how to leverage Omni channel marketing to grow your business. Learn more here

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Our Services Now Booking.

www.klcthestudio.com

VIP DAY:Create or Refresh your core offer and have the content strategy you need to sell your new offer in 10 weeks or less.

Pay in full bonus: We will build your client experience system.

Coaching:Work with me as your coach for 3 months to create your entire service suite and learn how to market your business beyond Instagram and referrals.,

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Our Services Now Booking.

www.klcthestudio.com

VIP DAY:Create or Refresh your core offer, raise your prices and have the content strategy you need to sell your new offer in 10 weeks or less.

Pay in full bonus: Save $500 and we will build your client experience system.

Mentorship:Work with me as your coach for 3 months to create your entire service suite and learn how to market your business beyond Instagram and referrals.

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Our Services Now Booking. www.klcthestudio.com

VIP DAY: Create or Refresh your core offer, raise your prices and have the content strategy you need to sell your new offer in 10 weeks or less.

Pay in full bonus: Save $500 and we will build your client experience system.

Mentorship: Work with me as your coach for 3 months to create your entire service suite and learn how to market your business beyond Instagram and referrals.

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In this episode, Kierra shares the 3 strategic reasons why she started a podcast and her content strategy for the podcast. This is part 2 of a 5 part series where she breakdown her omni-channel marketing strategy per platform. You can skip back to tune into the Email strategy episode for part 1.

Ready to create a lead gen strategy so your business doesn't solely rely on referrals? Then check out my 2-day VIP day. In this VIP day, we build out your messaging, marketing, and client experience strategy so you can learn how to create demand for your services.

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Are you putting all of your marketing eggs in one basket? Welcome to the Not Your Average Brand Podcast where Kierra, a corporate marketer turned entrepreneur, teaches you about omnichannel marketing. This is the first of five episodes where she will take a deep dive into the five different platforms she'll be using in her own marketing strategy for 2023.

In this episode, Kierra covers

How she makes her marketing strategy
Why she has chosen to transition to more email marketing
The 3 things she's doing to make email marketing part of her strategy

Links to items mentioned in this episode

Profit tracker: map out your prices https://klcthestudio.com/the-showroom

Take the Marketing Quiz to determine which marketing platform suits your content style!: https://klcthestudio.com/#quiz

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Ways to work & learn from Me!

FREE 99: The Omni Channel Marketing Quiz

Ready for more than just Instagram? Take this quiz to discover the best marketing platform for you based on your content creation style. Each result includes 3 tips on how to get started on your next platform! Take the quiz

FREE 99ish: Pricing & Profit Tracker Link

No more guessing if your prices are good enough or not. With this tool, you’ll be able to calculate your ACTUAL take-home pay per service and map out your monthly financial plan to hit your desired income!

CONSULTING SERVICES Link

3 months of 1:1 Consulting | Becoming the CEO (also includes a 3hr Vip day)

3 hr VIP day | Refine & Expand (also includes 3 months of Omni channel marketing content ideas)

CLIENT EXPERIENCE SERVICES

Automate & Elevate: Our client management system setup (Dubsado).

CONNECT WITH ME

Instagram Username @klc.thestudio | @klc.thexperience

Website Address: www.klcthestudio.com

Apply to work with us here

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Ways to work & learn from Me!

FREE 99: The Omni Channel Marketing Quiz

FREE 99 ish: Pricing & Profit Tracker Link

CONSULTING SERVICES Link

3 months of 1:1 Consulting | Becoming the CEO (also includes a 3hr Vip day)

3 hr VIP day | Refine & Expand (also includes 3 months of Omni channel marketing content ideas)

CLIENT EXPERIENCE SERVICES

Automate & Elevate: Our client management system setup (Dubsado).

CONNECT WITH ME

Instagram Username @klc.thestudio | @klc.thexperience

Website Address: www.klcthestudio.com

Apply to work with us here

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There is so much stuff online about investing that it can be hard to tell where to put your money. Do you really need a new website? Should you hire a coach? What type of investments should one make during the 2nd year in business anyways?

It can all be confusing and overwhelming which is why I wanted to break down to you what I did in my business and why.

In this episode, we cover…

A monthly breakdown of what I invested in, and how much money I spent.
Hiring for my agency
Investing in long-term projects
Who I hired and why

Ways to work & learn from Me!

FREE 99: The Omni Channel Marketing Quiz

FREE 99 ish : Pricing & Profit Tracker Link

CONSULTING SERVICES Link

3 months of 1:1 Consulting | Becoming the CEO (also includes a 3hr Vip day)

3 hr VIP day | Refine & Expand (also includes 3 months of Omni channel marketing content ideas)

CLIENT EXPERIENCE SERVICES

Automate & Elevate: Our client management system setup (Dubsado).

CONNECT WITH ME

Instagram Username @klc.thestudio | @klc.thexperience

Website Address: www.klcthestudio.com

Apply to work with us here

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Kierra talks about the meaning of not your average brand and why the name is so relevant to her business. She shares the storyline of her upbringing, her relationship with her mother, and how she brings that energy into her business.

She explains how the not-your-average brand mantra is essential to her brand DNA and why everyone should strive to have their own approach in business.

Tune in Now!

Ways to work & learn from Me!

FREE 99: The Omni Channel Marketing Quiz

FREE 99 ish : Pricing & Profit Tracker Link

CONSULTING SERVICES Link

3 months of 1:1 Consulting | Becoming the CEO (also includes a 3hr Vip day)

3 hr VIP day | Refine & Expand (also includes 3 months of Omni channel marketing content ideas)

CLIENT EXPERIENCE SERVICES

Automate & Elevate: Our client management system setup (Dubsado).

CONNECT WITH ME

Instagram Username @klc.thestudio | @klc.thexperience

Website Address: www.klcthestudio.com

Apply to work with us here

Not Your Average Brand: Recent Episodes

Kierra Conover