Bookin’ It To Financial Freedom: Recent Episodes

The A Team

We explore literature from some of the most successful experts in their field to help you build a blueprint for personal growth and financial freedom. Join us as we examine a new book every month and break down key concepts to help get you out of the rat race and on track to start building a life better than you ever imagined.

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Instead of putting others in their place, put yourself in their place. - Stephen Covey

In this episode we deep dive Habits 4 & 5 of The 7 Habits of Highly Effective People by Stephen R. Covey

HABIT 4: Think Win/Win * Seek mutually beneficial outcomes in all interactions. * If a mutually beneficial solution cannot be reached, it is better to agree on "No Deal" rather than resorting to a win-lose scenario. * Language plays an important role; use inclusive and collaborative language that emphasizes cooperation, understanding, and mutually beneficial solutions.

HABIT 5: Seek First to Understand, Then Be Understood

  • Effective communication and empathetic listening is important to build strong relationships and resolve conflicts.
  • Minimize autobiographical responses and instead focus on empathetic responses to understand a person's unique perspective.
  • Listen with intent to understand, suspend judgment, reflect back and validate and express your own perspective.

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If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster. - Stephen Covey

In this episode we deep dive Habits 2 & 3 of The 7 Habits of Highly Effective People by Stephen R. Covey

HABIT 2: Begin with the End in Mind * Have a clear understanding of your destination so you can begin to take steps in the right direction. * Understand that all things are created twice; first the blueprint and then the product. * Lacking self awareness empowers others & life circumstances outside our Circle of Influence to shape our lives by default. * Become a principle-centered person; principles don’t react to anything or depend on the behaviors of others.

HABIT 3: Put First Things First

  • Focus on activities that align with our values and goals, rather than getting caught up in the busyness of daily life.
  • Utilize the "Time Management Matrix” to effectively put first things first.
  • To be a highly effective individual, spend most of your time in Quadrant II.
  • An effective Quadrant II Self Manager does so by identifying key roles, setting goals and scheduling.

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“Until a person can say deeply and honestly, "I am what I am today because of the choices I made yesterday," that person cannot say, "I choose otherwise.” - Stephen R. Covey

In this episode we deep dive the beginning of The 7 Habits of Highly Effective People by Stephen R. Covey

LESSON 1: Paradigms & Principles * What we are communicates far more eloquently than anything we say or do. * The more aware we are of our paradigms and their influence, the more we can take responsibility for them. * The Way we see the Problem, is the Problem.

LESSON 2: 7 Habits Overview

  • The 7 Habits are a principle-centered, character-based, “inside-out” approach to personal and interpersonal effectiveness.
  • Habits are the intersection of knowledge, skill & desire.
  • The 3 assets in our life, Physical, Financial & Human, must be in balance by ensuring our production and production capacity are maintained.

LESSON 3: Habit #1 - Be Proactive

  • The behavior of Proactive people is a product of their own conscious choice, based on values, rather than a product of their conditions, based on feeling.
  • Do not wait for something to happen or someone to take care of you. Find solutions to your problems instead of being the problem.
  • Focus on your Circle of Influence rather than your Circle of Concern.

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“Results, not effort, is the name of the game. You are rewarded in life by the results you produce, not the effort and time you put in.” - Who Not How

Bryan Yaninek has over 28 years of experience in the mortgage business, consistently ranking in the top 1% of loan officers nationwide. Bryan shares with us how he and his team have been able to do larger volume with better customer service by using the principles taught in 𝙒𝙝𝙤 𝙉𝙤𝙩 𝙃𝙤𝙬.

In this episode we discuss:

  • Building a strong customer-oriented team by identifying strengths, and developing weaknesses.
  • Utilizing your Whos to:
    • Give you Freedom of Time
    • Prevent Decision Fatigue
    • Improve Efficiency
  • Enjoying quality family time and being able to take vacations by trusting your Whos.
  • Implementing Whos in areas other than your business to be the best version of yourself.
  • Identifying metrics for what success looks like for yourself.

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“People who spend most of their time putting out fires are usually also the arsonists.” - Dan Sullivan

In this episode we continue our deep dive of Who Not How by Dan Sullivan & Dr. Benjamin Hardy.

LESSON 1: Time Creates Money * You can’t have money freedom until you achieve time freedom. * Focusing on How will greatly limit your ability to make money. * Improving how you spend your time automatically improves your ability to make money. * If you have enough money to solve a problem, you don’t have a problem.

LESSON 2: Commit to Specific Results

  • Realizing that often others are far more capable of doing most of what you do.
  • Extreme commitment comes from clarity of vision and the autonomy to execute that vision
  • Making the single decision to add a Who to a specific area of your life eliminates decision fatigue in that area.
  • When you begin enlisting “Whos” to support your growing goals, you’ll no longer be distracted and focused on nonproductive activities.

LESSON 3: Be a Good Who For Others

  • Never enter a relationship without having first created value in that relationship.
  • Be a generous giver who is truly committed to service and growth, not status.
  • Surround yourself with people who remind you more of the future than the past.

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“In a world where everyone is competing with their answers, how do you differentiate yourself from everyone else? With a question.” - Dan Sullivan

In this episode we finish our deep dive of Who Not How by Dan Sullivan & Dr. Benjamin Hardy.

LESSON 1: Avoiding the Wrong Whos * Build buffers and systems to ensure you no longer directly work with people who aren’t relevant. * Say no to people and opportunities that don’t align with the vision of your future self. * The right Whos help you see potential in your future & in your work that you can’t presently see for yourself.

LESSON 2: Creating Effective Collaborators

  • Seek other people’s perspectives and solutions. Don’t be afraid to admit when you need help.
  • Avoid over-obsessing and apply the 80 percent rule to move projects forward.
  • Seek to be a hero to those you work with, and you’ll do your best work for them.

LESSON 3: Stop Competing

  • Focusing on how leads you to being isolated in your goals, and ultimately slows your progress.
  • The wrong kind of competition can stunt creative innovation and limit your future.
  • Collaboration can transform the initial intent of the project into something surprisingly better and more impactful than you would have planned on your own.

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“Who” Creates Results, “How” Creates Problems - Who Not How

In this episode we begin our deep dive of Who Not How by Dan Sullivan & Dr. Benjamin Hardy.

LESSON 1: “Whos” Create Abundance and Self Expansion * To increase in all areas of your life, focus on Who you work with and not How you achieve your goals. * Success is not dependent on the effort and time you put in, but the results you produce. * Instead of asking HOW can i achieve this, ask yourself “Who can help me achieve this?” * With the right Whos in place, your vision and purpose will expand dramatically creating Freedom of Purpose.

LESSON 2: Killing Procrastination for Good

  • Procrastination is the by-product of having a goal and asking “How?” instead of “Who?”
  • Procrastination is actually wisdom. It is your inner genius saying, “This goal is amazing! But you’re not the one to do everything involved!”
  • An Impact Filter can help you define your vision or goal and the Whos involved.

LESSON 3: Find Whos for All Aspects of Your Life

  • When you ask “Who?” you can create results 10X or even 100X faster than if you ask “How?”
  • Whos should be used in both your personal and professional life.
  • Utilize a process called “The Moving Future” every 90 days to recognize accomplishment and shift focus when needed.

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“Things don’t matter equally. Success is found in doing what matters most.” - The One Thing

In this episode, Casey Clark, a Keller Williams employing broker and investor, shares how the principles of The One Thing have helped her succeed in both her business and her family life.

In This Episode We Discuss:

  • Using The One Thing to grow professionally without getting overwhelmed.
  • Having a physical boundary as a reminder to separate work from family time.
  • Leaving a Legacy as the driving force behind implementing the principles of The One Thing.
  • Using tools like the Keller Williams 1-3-5 to help you define goals, priorities and strategies in the pursuit of finding your One Thing.
  • How limiting beliefs can prevent us from working on our One Thing.

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“People do not decide their futures, they decide their habits and their habits decide their futures.” - The One Thing

In this episode we finish our deep dive of The One Thing by Gary Keller & Jay Papason

LESSON 1: The Truth * The elements of a great question must be big and specific, and in return it will produce a big answer. * Anytime you don’t know the answer, your answer is to go find your answer. * Our ability to achieve extraordinary results in the future lies in stringing together powerful moments, one after the other. * The most powerful thing you can do to drive success is take complete ownership of your outcomes by holding no one but yourself responsible for them.

LESSON 2: Extraordinary Results

  • Happiness happens on the way to fulfillment.
  • Financially wealthy people are those who have enough money coming in without having to work to finance their purpose in life.
  • Putting together extraordinary results simply comes down to getting the most out of what you do, when what you do matters.
  • The most successful people are the most productive people; not those that put in the longest hours
  • Successful people protect their one thing by time blocking. It’s a way of making sure that what has to be done gets done.

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The key to success isn’t in all the things we do but in the handful of things we do well.” - The One Thing

In this episode we continue our deep dive of The One Thing by Gary Keller & Jay Papason

LESSON 1: The Lies (continued)* Willpower is not always on Will-Call. It must be managed and recharged. * Our lives cannot be balanced. Time on one thing means time away from another. This makes balance impossible. + Counterbalancing is the answer. * Big is not always bad. If you fear big success, you’ll either avoid it or sabotage your efforts to achieve it.

LESSON 2: The Truth

  • Answers come from questions, and the quality of any answer is directly determined by the quality of the question.
  • The Focusing Question: What’s the ONE THING I can do such that by doing it everything else will be easier or unnecessary?
  • Using the focusing question must become a habit.

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“Success is about doing the right thing. Not about doing everything right.” - The One Thing

In this episode we deep dive the first third of The One Thing by Gary Keller & Jay Papason

LESSON 1: Going Small* Extraordinary results are directly determined by how narrow you can make your focus. * Recognize that not all things matter equally and find the things that matter most. * Big success does not have to be time consuming & complicated; this leads to being overwhelmed. * Harness the power of the domino effect and use a single focus to get the biggest bang for your buck.

LESSON 2: Success Leaves Clues

  • Extraordinarily successful companies always have ONE product or service they’re most known for or that makes them the most money.
  • Identify the one person, the one passion and the one skill that will get you where you want to go.
  • Applying The One Thing to your work—and in your life—is the simplest and smartest thing you can do to propel yourself toward the success you want.

LESSON 3: The Lies

  • Lie #1: Everything matters equally.
    • Harness the power of the 80-20 rule to turn a to-do list into a success list.
    • The majority of what you want will come from the minority of what you do.
  • Lie #2: Multitasking.
    • You can do two things, but one is always in the forefront and the other in the background.
    • Research estimates we lose 28% of average workday to multitasking ineffectiveness

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“There is nothing to fear, because you cannot fail—only learn, grow, and become better than you’ve ever been before.” - Hal Elrod

Jess Halfpop, functional nutritionist and performance coach, shares how The Miracle Morning has enhanced her life and business, and continues to improve the lives of her coaching clients.

In this episode we discuss:

  • The importance of sleep, movement, and whole food nutrition.
  • Why you must understand your individual biomarkers, and how “normal” ranges don’t always mean what you think.
  • Cutting sugar and incorporating fat and salt into your diet for optimal performance.
  • The necessity of implementing powerful habits, including blocking the outside world first thing in the morning.
  • Advocating for yourself and why the way you speak to yourself matters.

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“By simply changing the way you wake up in the morning, you can transform any area of your life, faster than you ever thought possible.” - Hal Elrod

In this episode we explore how Audra Holck, teacher, nutrition coach and Autoimmune Nutrition Specialist, has implemented the principals of The Miracle Morning to improve her life and the lives of others. We discuss:

  • How the S.A.V.E.R.S helped Audra get her life on track, and how she uses the same principles with her nutrition clients.
  • The power of food and lifestyle changes to put autoimmune disease in remission.
  • Using affirmations and visualizations to manifest her own nutrition business.
  • Implementing the “MovNat in Schools Program” to help teachers infuse Natural Movement for students into their classrooms.
  • Working with the non-profit, “Mindfulness and Positivity Project,” in Colorado Springs to assist teachers in self-care through mindfulness and positivity.

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“One of the saddest things in life is to get to the end and look back in regret, knowing that you could have been, done, and had so much more.” - Hal Elrod

In this episode we deep dive chapters 6-10 of The Miracle Morning by Hal Elrod.

LESSON 1: The need for the S.A.V.E.R.S* Many live on the wrong side of a huge gap in their potential, a gap which separates who they are from who they can become. * One’s life situation is the set of external circumstances, events, people, and places that surround us. It’s not who we are. * Our life consists of Physical, Intellectual, Emotional and Spiritual (P.I.E.S) parts which must be constantly developed to become the best version of ourselves. * The Miracle Morning S.A.V.E.R.S are a set of 6 simple, life-enhancing, life-changing daily practices which develop our P.I.E.S.

LESSON 2: The Morning S.A.V.E.R.S

  • Silence: Reduce your stress and begin your day with calm and clarity, allowing you to focus on what’s important.
  • Affirmations: We already have a dialogue going in our head, so actively program that dialogue to think positive and proactive thoughts.
  • Visualization: Generate positive results in your outer world by creating mental pictures of specific behaviors and outcomes you want in your life.
  • Exercise: Exercise boosts your energy, enhances your health, improves self-confidence and emotional well-being, and enables you to think better and concentrate longer.
  • Reading: The fastest way to achieve everything you want is to model successful people who have already achieved it.
  • Scribing: Get your thoughts out of your head and put them in writing to gain valuable insights you’d otherwise never see.

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“Your entire life changes the day that you decide you will no longer accept mediocrity for yourself.” - Hal Elrod

In this episode we deep dive chapters 1-5 of The Miracle Morning by Hal Elrod.

LESSON 1: You Can Live a Level 10 Life* Begin with accepting total responsibility for every aspect of your life and refusing to blame anyone else. * If you don’t commit to thinking and living differently than most, you are setting yourself up to endure a life of mediocrity. * You can quickly and easily attract and create anything you want for your life by developing into the person who is capable of doing so. * To achieve what you want, you have to first dedicate time each day to becoming the person you need to be for the level of success you want

LESSON 2: The Importance of How You Wake Up

  • How you wake up and your morning routine (or lack of) dramatically affects your levels of success in every area of your life.
  • When you delay waking up, you are resisting your life.
  • The Miracle Morning can empower you to overcome seemingly insurmountable challenges, make major breakthroughs, and turn circumstances around.

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“It’s more important to get started than to spend an exhaustive amount of time researching” - Ramit Sethi

In this episode we wrap up I Will Teach You To Be Rich by Ramit Sethi with our guest, Alicia Finn, realtor and investor. We discuss:

  • Using credit cards to maximize benefits and build credit.
  • The benefits of a conscious spending plan.
  • Ways to increase the financial IQ of your children
  • The importance of having regular financial planning discussions with your significant other.
  • How to make real estate a successful investment.

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“Let others debate minutiae—all you need to do is open an investment account at a discount brokerage. Sucka.” - Ramit Sethi

In this episode we deep dive chapters 7-9 of I Will Teach You To Be Rich by Ramit Sethi.

LESSON 1: Investing Isn’t Only for the Rich* Pick a simple investment plan and set up automatic contributions. * Be in it for the long game; stick it out even when the stock market goes down. * The investment plan is more important than the investments themselves.

LESSON 2: Maintaining and Growing Your Systems* To grow your systems, you need to define WHY it is you want a certain amount of money. * To grow faster, re-evaluate your spending plan, increase investment contributions and find a way to earn more. * Understand how taxes work and options for tax advantage accounts.

LESSON 3: Other Options for Investing

  • Purchase real estate investments or invest in Syndications.
  • Become a private money lender.
  • Explore energy investments and e-commerce options.

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“Everyone teaches you how to save, but nobody teaches you how to spend .” - Ramit Sethi

In this episode we deep dive chapters 4-6 of I Will Teach You To Be Rich by Ramit Sethi.

LESSON 1: Set a Conscious Spending Plan* Don’t get wrapped up in tracking every penny. * Pay yourself first by saving and investing, and then use the rest for guilt-free spending. * It’s not about cutting spending, but making decisions on what you can live without, and what’s important enough to spend lavishly on.

LESSON 2: Save While You Sleep* We must first do more before we do less; set up your systems now so your future self will thank you. * Create an automatic money flow so that your finances become “set it and forget it.” * As your income grows, your system grows with you and so does your wealth.

LESSON 3: The Myth of Financial Expertise

  • If you use a financial advisor, ensure he/she is a fiduciary.
  • Even experts in the financial industry cannot time the market.
  • Wealth is a long-term game; invest in index funds rather than trying to get in on the next big stock.

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“The single most important factor to getting rich is getting started, not being the smartest person in the room.” - Ramit Sethi

In this episode we deep dive the first three chapters of I Will Teach You To Be Rich by Ramit Sethi.

LESSON 1: Optimize Credit Cards * To reap the benefits, credit cards must be managed correctly * They can give you thousands of dollars worth of perks (travel, cash back) * The provide consumer protection and extended warranties

LESSON 2: Beat the Banks* Bank fees are more important than the interest rate they give you * The psychology of having a savings account at an institution separate from your checking account can help you save * Avoid overdraft fees and don’t be too proud to ask for forgiveness from your bank

LESSON 3: Get Ready to Invest

  • Understand the power of compound interest
  • Never say no to a retirement plan matched by your employer
  • Be aware of the fees charged by financial advisors and ensure they are a fiduciary

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“When people feel safe enough to raise their hands and say, ‘I Made a Mistake’ or ‘I Need Some Help,’ the Leader has created an environment where people feel safe to be themselves.” - Simon Sinek

In this episode we sit down with Chris Sleight, CEO and founder of TRUADVICE. TRUADVICE is a platform to help independent advisors achieve and accelerate their dreams without sacrificing life work harmony.

Chris is the truest example of someone who has put in the work to find his authentic WHY, and although he admits that a WHY is ever-evolving, he uses it to drive his daily interactions with people, run successful businesses and live a fulfilled life.

Listen to this episode and find out the reason Chris feels that “being vulnerable” is the first step to finding your own why, and vital for any successful leader. Chris shared this quote as a value that drives his own leadership:

Your position and your title don’t make you a leader. Leadership has nothing to do with your social status, your bank account or where you reside. It’s all about one life inspiring and motivating another to become the very best version of themselves.” - Gifford Thomas, Leadership First

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The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe. - Simon Sinek

In this episode we sit down with successful real estate investors, Bostyn & Logan Brodine, and explore how their why has led them to:

  • Help others make money
  • Find deals and contractors
  • Organize their time and put family first
  • Continue to grow their portfolio
  • Set goals for the future

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Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them. - Simon Sinek

In this episode we deep dive the rest of Start With Why by Simon Sinek

LESSON 1: Leaders Need a Following* Being THE leader is not the same as leading. * You earn trust by communicating your why and proving it with what you do. * Trust emerges when there is a clear sense that a person or organization is driven by more than their own self-gain.

LESSON 2: How a Tipping Point Tips* A small shift in behavior can lead to a significant change in outcome. * Change happens when a critical mass adopts a new idea or behavior, and change becomes self-sustaining and irreversible. * Don’t hire only for skills, hire for attitude. You can always teach skills.

LESSON 3: The Biggest Challenge is Success

  • There can be an irony to success; many people who achieve great success don’t always feel it.
  • For passion to survive, it needs structure. A WHY without the HOW has a very high probability of failure.
  • The challenge is finding effective ways to keep the founding vision alive forever.

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5: Why, Why? / START WITH WHY“There are only two ways to influence human behavior: you can manipulate it or you can inspire it.” - Simon Sinek

In this episode we deep dive parts 1 and 2 of Start With Why by Simon Sinek

LESSON 1: People don’t buy what you do, they buy why you do it. Starting with why creates a sense of purpose and inspiration and leads to more innovation and success * The Golden Circle explains why some organizations are able to inspire while others are not * Start with Why, then How, and lastly What * Communicating your why* speaks to our limbic brain and allows us to “go with our gut”

LESSON 2: Great Leaders Inspire Action Leadership is not about the person in charge, but the ability to inspire and create a movement * Leaders create a culture that attracts and retains the right people * To build trust and alignment, leaders must clearly and consistently communicate their why to employees, customers and stakeholders * Great leaders remember their why* in the face of distractions and adversity

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“The primary difference between a rich person and a poor person is how they manage fear.” - Robert Kiyosaki

In this episode we deep dive the last two chapters of Rich Dad, Poor Dad by Robert Kiyosaki with our guest, Lindsey Meringer.

Lindsey is a retired Green Beret from 10th SFG who went from growing up with nothing to building a successful asset column in a just a few short years. He owns several real estate investments, is a licensed contractor, built and sold a successful short-term rental property management company, and is now venturing into the world of E-commerce. He also happens to be Amanda’s husband.

LESSON 1: Overcoming Obstacles* Don’t be afraid to let go of relationships that are not surviving you * Evaluate how you spend your time; replace time-wasters with learning something new * Understand that you may need to sacrifice now to have the future life you’ve always wanted

LESSON 2: Getting Started* You (and your net worth) are the average of the 5 people you spend the most time with * Spend your money on people who can help build your assets * Seek out those that are where you want to be * You must give in order to receive

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“The world is filled with talented poor people. All too often, they’re poor or struggle financially or earn less than they are capable of, not because of what they know, but because of what they do not know.” - Robert Kiyosaki

In this episode we deep dive chapters 5 and 6 of Rich Dad, Poor Dad by Robert Kiyosaki.

LESSON 1: The Rich Invent Money* There are opportunities everywhere. Train yourself to see them. * Clinging to old ideas can be your biggest liability. * Money isn’t the greatest asset, it’s the mind; train it well. * The rich are creative and take calculated risks.

LESSON 2: Work to Learn, Don’t Work For Money* Most people are just one skill away from greatness. * Mastering one more skill could increase your income exponentially. * We must learn to be good teachers as well as good students. * Often in the real world, it's not the smart that get ahead but the bold.

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“If you work for money, you give the power to your employer. If money works for you, you keep the power and control it.” - Robert Kiyosaki

In this episode we deep dive chapters 3 and 4 of Rich Dad, Poor Dad by Robert Kiyosaki.

Mind Your Own Business* Know the difference between your Profession and your Business * Run your life like a business * Understand what are real assets * Build a financial foundation with an asset you love

Why the Rich Pay Lower Taxes* The upper-income middle class pay the highest taxes * Corporations offer legal protection and pay lower taxes * Business owners earn, spend and then pay taxes * Employees earn, pay taxes and then spend

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“The poor and the middle class work for money. The rich have money work for them.”

In this episode we deep dive the first two lessons of Rich Dad, Poor Dad by Robert Kiyosaki.

LESSON 1: The rich don’t work for money.* Fear keeps most people working a W2 job. * Most people don’t even realize that they are in the “rat race.” * A job is really a short-term solution to a long-term problem. * Just being rich isn’t the answer; money doesn’t solve problems.

LESSON 2: Financial literacy is the key to breaking out of the rat race* Many of us have high-paying jobs but still struggle financially. * It’s not how much money you make, but how much you keep. * School is important, but for most people it’s the end of their education, not the beginning. * Number 1 rule to financial literacy is knowing the difference between an asset and a liability

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