Content Marketing Archives - Fast Marketing Minute: Recent Episodes
Robin Samora
Looking for video marketing ideas on Instagram? Well, here are 7 ideas to start with.
7 Types of Marketing Videos that Perform Well on Instagram
- Influencer videos: Collaborate with influencers to create videos. It’s a great way to reach a new audience and increase engagement. Find an influencer that shares your audience, values, and mission.
- Behind-the-scenes videos: You’ve seen a million of them. Behind-the-scenes videos give you a glimpse into the day-to-day operations of a brand or company. They humanize your brand.
- Tutorials and How-to videos: A How-to video doesn’t need to be a major production. You can produce these on your iPhone. They provide value to your followers by teaching them something new.
- Time-lapse videos: Time-lapse videos are great for showing the process of making something, plus they’re visually engaging. Experiment on your phone and see what you come up with.
- Product demos: Showcase how a product works. Product demos can help increase conversions and drive sales. Look at Amazon for inspiration.
- User-generated content: UGC or user-generated content is more believable than what you post. Reposting videos from your followers helps build community, increase engagement, and gives your audience social proof.
- Humorous or entertaining videos: Laughter levels the playing field. It’s a universal language and a great way to connect with your audience.
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Want to optimize your search engine ranking? Look at keyword research to improve your marketing strategy. Write a Topical List Begin with a keyword list that describes your business. Say you’re a dentist. Start with services you provide like “Cosmetic Dentistry,” “Dental Checkup,” “or “Dental Cleaning.” Search engines consider the searcher’s location when they display […]
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Want to know how to build a better marketing plan and win more customers? Look at the marketing framework to see if you’re on target. Here are some tips to help you get there. Let’s talk about what it takes to improve your marketing plan framework. Market research is more important than ever Research counts […]
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Want to create sponsored content that doesn’t look salesy? Here’s how. While some savvy social media users can smell a sponsored ad a mile away, not every post needs to look so promotional. Here’s how to combine exciting sponsored content that’s engaging without looking too salesy. Create Value, Not Just Content Before you post anything, […]
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In the market for a new logo or want to rebrand? Here’s a checklist of what you need to know. Want to create an attention-grabbing logo, one that speaks to your brand and your customer? 1. Make a Lasting First Impression A logo is your company’s first impression, so make it visually striking, legible, and […]
The post Marketing Checklist for Logo Designers appeared first on Fast Marketing Minute.
Struggling to come up with topics for your next writing piece? Here are some tips to get your creative juices flowing. If you’re a marketer, sometimes you come up empty handed in the idea department, especially if you’re feeling stressed, overwhelmed or just blah. Here are 3 strategies to keep ideas flowing: 1. Write What […]
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Did you know that 80% of people read emails on their phones? Want to catch more of their attention and build your business? Here are three tips. 3 Tips to Beef Up Your Email Marketing 1. Avoid long messages. Long and wordy sentences are tiring and no one wants to read them. How about adding […]
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Ever notice that your logo and colors look different online. The colors aren’t right, the logo isn’t the most current or it just looks off? Here’s an easy way to fix that. Consistency in marketing is everything, right? Well it should be with your brand, the image of your business, who you are and what […]
The post Easy Simple Brand Guidelines for Marketing appeared first on Fast Marketing Minute.
Would you like to build better relationships with your customers? Think about building trust with social media. Here’s how: 5 Ways Social Media Improves Customer Trust 1. Build strong communication skills. Think about what your customers want to hear from you. What kind of questions are they asking? Find out from your sales team, check […]
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Besides offering a newsletter or some other kind of legal bribe, what are some other ways to collect someone’s email address? We all want a robust mailing list. So how do we collect emails? 4 Ways to Collect Email Addresses 1. Incorporate a squeeze page. Think of it like a preview page. Show just enough […]
The post Sidebars, Floaters and Other Email Marketing Ideas appeared first on Fast Marketing Minute.
Looking for some underrated content marketing strategy ideas? Take a listen. 5 Content Marketing Strategies to Remember 1. Use infographics to present complex content. Visual content is more engaging than text, can be fun and still offers information in a simple format. It also takes less time to look at than reading a full report. […]
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Are you in marketing and always writing, like me? Join the club! So if you’re a writer and a marketer, what are some of the best writing tools out there? Let’s take a look. 4 Best Writing Tools for Marketers 750 Words is a fun, online journaling tool that simply encourages you to write. There […]
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Ready for new clients? Listen for 5 ways to Master Client Attraction. We’re all in this together and doing business in the New Normal. You might be scratching your head thinking, how can I bring in clients or sell my products and services right now? Depending on your business, here are some helpful hints to […]
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Are there secrets to content promotion? The word secret seems so hush hush, but what if I could tell you some easy ways to promote your content. Let’s look at 5 Content Promotion Tactics that Work Don’t skimp on writing high quality content. There are no shortcuts — I wish there were. If you want […]
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Is contribution marketing part of your marketing plan? Contribution marketing is where you contribute to the greater good and offer a product or service that fills an immediate need. If you’re not using that marketing strategy right now, consider it. Jumping on that brand wagon can help position your brand as relevant, caring, and socially […]
The post 3 Ways Contribution Marketing Will Elevate Your Brand appeared first on Fast Marketing Minute.
Have a blog and worried that readership is down? Well before you call it quits, get the facts. I just read a HubSpot blog with some interesting stats. It showed that 40% of people say they never read blogs, but other sources contradict that saying nearly 80% of readers check out read blogs on a […]
The post The Controversy About Who’s Reading Your Blog appeared first on Fast Marketing Minute.
If you’re designing infographics, web pages, and marketing pieces, here are four top visual content mistakes you want to avoid. 4 Top Visual Content Mistakes You Want to Avoid Be careful your content isn’t too busy. Stick to 1 main color with a max of 2 other colors to accent. Adding white space can be […]
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Want to spice up your content? Hell yeah! Tell a personal story. Write about a lesson about what you learned or talk about an ah-hah moment. This can be a stand-alone, or you can back it up with statistics and data to prove your point. You can also solve problems for your readers. This is […]
The post Create Content Your Audience Can’t Put Down appeared first on Fast Marketing Minute.
Want the skinny on Google’s Discover Mobile Feed and what it can do for your business? The Google Discover Feed has been around for a couple years and it automatically loads on mobile when users go to Google.com. If you aren’t familiar with Discover, it’s basically a feed of articles, news and other content that […]
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Content creation is a vital part of content marketing. And, it’s almost impossible to do it all yourself. That’s why savvy marketers build a team of freelancers and outsourced employees to help write and produce blogs, articles, presentations, social media, reports and more. Here are 4 Benefits of Outsourcing Content Creation Hiring a freelance marketing […]
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Texting your customers is a good way to cut through advertising noise, overloaded inboxes, and jibber jabber of social media. There’s just so much information! Texting adds a personal touch to your marketing and 97% of smartphone users text regularly. If you asked me, I’d say most of the day. If you want to message […]
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Every marketer should have evergreen content in their digital library, content that doesn’t go out of date. It’s often put on the ‘later’ plan because there’s such a demand to stay relevant with market trends. But that doesn’t mean it’s not important. Just be sure to put your own spin on it. Here’s How to […]
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Think of how many times you use email in the course of a day. And how many emails you send from your mobile phone. 20, 30, maybe 50 a day? Are you taking full advantage of promoting your personal or professional brand with your email signature? I bet not. Most people don’t even think of […]
The post Make Your Email Signature a Kick-Ass Marketing Tool appeared first on Fast Marketing Minute.
Think of all the time you put into creating content, and specifically email content and campaigns that are written for target audience. We both know that email marketing is highly effective with a ROI of more than $42 per dollar spent, but what if your emails are landing in the spam box? Don’t let that […]
The post Land in the Inbox, Not the Spam Box appeared first on Fast Marketing Minute.
Content is king, queen, emperor, the big kahuna and so much more. Seriously, you spend a bunch of time writing it yourself, or having your team do it for you, so get the biggest bang for the buck by repurposing your content in as many ways as possible. Here are 4 Awesome Ways to Repurpose […]
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Did you know that over one billion hours of video are viewed on YouTube a day? If you’re using video in your marketing strategy, it’s in your best interest to know how to write an effective YouTube description and take advantage of every opportunity to make your brand more searchable. Here are 5 Quick Tips […]
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If you’re a small business owner, speaker or expert who promotes your personal brand, you probably have a bio, and hopefully a shortened version. Let’s talk about 7 ways to use your mini bio A mini bio gives a snapshot of who you are. It’s not a long version of your career path, it’s usually […]
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A strong content marketing strategy will set you apart from your competition, especially if you’re monitoring content that’s popular and getting engagement, and answering customer’s questions. Here are 3 simple content marketing strategies for 2020 that work, without spending a ton of time and resources. Update the current content on your website. If it’s been […]
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Ever hear of the APP Formula of Content Marketing? The acronym was new to me, so I wanted to share it with you. It’s all about making your content crisp. Today, let’s talk about a handful of techniques to make your writing more on point — and crisp, to keep your reader’s attention. Keep it […]
The post A Proven Content Marketing Formula appeared first on Fast Marketing Minute.
If you’re in marketing, you need to be able to write, or at least recognize good copy from bad. You also have to update your content on a regular basis. Even if you haven’t been hired as a copywriter, pay attention to these 5 content marketing tips to improve your writing. First, you need to […]
The post How to Write Better Marketing Copy appeared first on Fast Marketing Minute.
When you think of online quizzes, do you think of the ones that tell you what kind of dog you would be, or which celebrity husband or wife would be the perfect match? Let’s just say, quizzes are not all created equal! Quizzes can actually work to get attention and build engagement. Just be sure […]
The post Add a Quiz to Build Engagement appeared first on Fast Marketing Minute.
If you’ve been writing content and not getting much traction, maybe you’re writing the wrong content. Taking the time to understand your target market is a vital part of connecting with a busy, over-communicated audience. What does your reader want to know? And why is it important? First, what are words and phrases are people […]
The post Write Content your Audience Wants appeared first on Fast Marketing Minute.
When it comes to ads, quick is best, right? Well usually — unless you’re running the Clydesdale commercial for the Big Game. Turns out that isn’t true on Facebook though. Marketers thought it was all about an eye-catching image and a great tagline. But, like everything else on Facebook, we were wrong. AdEspresso recently did […]
The post The Skinny About Long Facebook Ad Copy appeared first on Fast Marketing Minute.
Writing fresh content can be challenging — and time consuming. As an expert or authority in your field, you want to maximize all of your efforts. Double check your writing to avoid these content marketing mistakes. 5 Content Mistakes That Will Drag You Down Writing too much. There’s no such thing as too much content, […]
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Filler words. We use them in our writing and don’t even realize it. I know I’m just as guilty as the next marketer. It’s a blind spot. Now, I proof everything I write, then send it to my team for a second look. Here are a few of the worst offenders to avoid in your […]
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Every marketer knows that you should optimize content for SEO. But are you optimizing images for SEO too? Here are 5 simple ways to get the best SEO for your images: File formatting comes first. To keep file sizes small, resize images to between 1500 and 2500 pixels wide. Set DPI (dots per inch) or […]
The post How to Write SEO for Your Images appeared first on Fast Marketing Minute.
Are outreach emails part of your marketing strategy? If they are, are they working? Some say outreach campaigns are the cold-calling of 2020, but done correctly, you’ll get a response instead of a “delete.” Some basic rules. Don’t use “hello” as the subject line. Longer, detailed subject lines are 25 percent more likely to get […]
The post Write an Outreach Email that Works appeared first on Fast Marketing Minute.
Content is still king, emperor and the Big Kahuna all in one. But, writing a million blogs is exhausting. Sometimes it’s challenging pumping out one per week. The good news is that there are ways to boost your SEO, without writing content. Here are a few ideas to check out: Optimize your page speed. If […]
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If you’re writing amazing content and want to share it with the world, think about adding content syndication to your marketing strategy. Syndication is a process where you take content you’ve already written and post it to third-party sites. It gets your content seen by more people, which ultimately gets you more brand exposure and […]
The post Grow your Business with Content Syndication appeared first on Fast Marketing Minute.
I tell my clients all the time that FAQs are almost always a necessity on your website. And, almost always, I hear the same response. How do I do it? What questions do I ask? How can I make mine better? Here are a few tips to make your FAQs more effective: First, make a […]
The post How to Write FAQs for Your Website appeared first on Fast Marketing Minute.
If you’re a marketer, you know how important it is to have a call-to-action that works. After all, you want your target market to buy, click, read, download, and act now. Without a call-to-action, your copy, ad or promotional message is incomplete and perhaps ineffective. What makes the perfect call to action? Here are 4 […]
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I love the phrase, you are brand wherever you go, because it’s truer than ever, especially if you’re a small business owner or entrepreneur looking to grow your business. Your brand story tells it all. So, be sure that you know it inside and out. What makes you different? How did you get to where […]
The post Create Your Own Brand Story appeared first on Fast Marketing Minute.
If you think that email marketing is dead, you’re dead wrong. Email marketing is alive and well and growing every year. In fact, the power of marketing is greater than you probably ever thought. Here are some stats from HubSpot.com: 4.3 billion+ email accounts send 196 billion emails every day 91% of consumers check their […]
The post Email Marketing Isn’t Dead. Here’s Why. appeared first on Fast Marketing Minute.
Today, we’re going to talk about editorial calendars. So, what’s an editorial calendar and how can it help you grow your business? Think of an editorial calendar as a glorified excel spreadsheet with different tabs. It doesn’t have to be super complicated. And, each tab houses different content. My editorial calendar lives on my Google […]
The post Use Editorial Calendars to Keep Your Social Media Organized appeared first on Fast Marketing Minute.
If you want to catch someone’s attention, use curiosity as a copywriting technique, especially for blog titles and email subject lines. Ask questions. “Do you want to lose 5 pounds this month?” Or “The 3 best exercises to get 6-pack abs. Hint: It’s not crunches.” You can also get negative – in a good way to […]
The post Use Curiosity to Spice up Your Headlines appeared first on Fast Marketing Minute.
ven the most engaged follower will get disillusioned if you keep using the same-old, same-old social media content. Article after article, post after post is so boring. Try some new approaches. Ask for an opinion. Throw out a question and see who jumps in with an answer. People are naturally competitive, so it’s perfectly fine – in fact fun to shake it up with a quiz or contest. Even if you offer a silly prize, you’ll be surprised at the number of responses. People love to win!
The post 7 Ideas to Reboot Your Social Media Content appeared first on Fast Marketing Minute.
Today we’re going to talk about Driving Traffic to Your Website with Content.
Here are 5 great examples of content; Blogs, White papers, Videos, Webinars and Infographics.
The post 5 Types of Content to Drive Website Traffic appeared first on Fast Marketing Minute.