The Product Guy Podcast: Recent Episodes
Thiefaine Magre
The Product Guy Podcast is a weekly show covering the most important aspects of creating a product based company. Do you want to create a product? Are you an Entrepreneur? Then this is the podcast for you!The Podcast is hosted by Thiefaine (TFN) Magré, COO of Prouduct, a Global Sourcing company and a Product Creation Accelerator. Tune in to hear Thiefaine open his playbook and share with you how he built a portfolio of successful product based companies. The Product Guy Podcast features best practices, strategies, and trends to give you a competitive edge to crush the competition.The podcast is insightful, informative, and actionable. Hit subscribe, and get ready to build your business empire.
The jewelry industry is ancient, and the ring market has become controlled by few players selling the same, or almost the same products from a select manufacturers and distributors. That is until a young guy came into the industry making custom rings for fun and who soon found himself selling rings around the world of the most unique materials.
Patrick Adair is the founder of Patrick Adair designs. He makes rings of all sorts of shapes, sizes and materials. His YouTube channel went crazy as people were mesmerized watching the craftsmanship that went into every ring. Today his rings are known throughout the industry to be fun, different, and of excellent workmanship.
Patrick tells us about how he successfully created this business, the challenges involved in managing a custom ring business, and the uniqueness of his supply chain.
Learn more about Patrick by visiting: patrickadairdesigns.com/
What the heck are NFT's and what do they have to do with the future of the workplace? How are NFT launches like physical product launches? Is the metaverse for me or just a bunch of hipster weirdos.
Kahea Kamauu, founder of MetaSuites explains what Web3 offices are and why they are revolutionizing the work place. Metasuites is a utility NFT based company that develops business and community based products for VR/Metaverse experiences. Creating enhanced experiences with cutting edge technology.
To learn more about MetaSuites visit their website: www.meta-suites.io
Follow Kahea on Twitter: @KaheaKamauu
With more than 7,000,000 subscribers, Zack’s channel, JerryRigEverything, has identified multiple multiple opportunities to sell physical products to customers. What started as a youtube channel exploring tech products he loved, he quickly identified that viewers also wanted products. Affiliate programs grew, to brand partnerships, and eventually became fully custom offerings to customers.
Millions of dollars and now a diversified product catalog across multiple brands and marketplaces Zack has built a highly profitable and lean product offering in his niche.
In this episode Zack tells us how he identified the opportunities and validated them as opportunities to pursue. He discusses using his YouTube revenue to bootstrap the business and reinvesting for new products and larger PO's.
More about Zack & JerryRigEverything
Zack Nelson, from the YouTube channel JerryRigEverything, has turned a love of repairing, into the most viewed cell phone repair channel on the internet. His simple explanations and brief tutorials have helped millions of people with repairs of their own. Outside of YouTube, his ‘to-the-point’ style of teaching has created instructional and informational videos for manufacturers and factories around the world. His entrepreneurial spirit has turned a hobby, into a lifestyle.
Just the way it should be.
YouTube: @jerryrigeverything
www.jerryrigeverything.com
Big long lasting business don't just keep doing the same thing forever. They constantly evolve, and grow with the needs of their customers. Most fail because they stop asking the most important questions a business can ask. "What do my customers want and how do they want it?"
This episode is here to help you stay curious and invested in your customer. We cover real world, examples from Apple, Ford, Tesla, and others on how to better know and understand your customers to avoid crippling mistakes and stay on the path of sales and profit. Innovating can be hard, without inspiration or direction, but if you are constantly asking for the what and the how, you are building a foundation of creative and innovative product offerings customers will pay a premium for.
If you want loyal customers you must be loyal to them!
Learn more about the Product Guy Podcast by visiting: www.thiefainemagre.com
Weekly episodes for all the product managers and inventors out there!
DoTerra is among the largest and most successful network marketing companies in the world. Their rise to power and success in the essential oil industry has made shockwaves felt throughout the world. They went from being the new kid on the block to the global pace setter and the benchmark brand, both in product quality, and market reach.
Tim Valentiner, VP of Global Strategic Sourcing DoTerra, joins us to discuss their demanding and robust global supply chain. He shares with us how they effectively work with vendors and implement the Co-impact sourcing initiative at the heart of their supply chain strategy.
You can learn more about DoTerra by visiting: www.doterra.com
You can learn more about Co-Impact souricng by going to DoTerra CoImpact Sourcing
Get to know Tim better you can visit his LinkedIn.
Want to start a business? Need some help from an investor, mentor, advisor, or spouse? Put together a business proposal to help them see the vision. They need to know the Who, what where, why and how of your proposed business.
Business proposals don't need to answer every question and they certainly don't need the detail of a business plan, but they do need to focus on a few key areas of the business that all investors, partners, and stakeholders will want to hear about.
I have the opportunity of reviewing many business proposals for both personal investments, and from customers wanting to create their dream businesses. There is definitely a right way and a wrong way to do a proposal and this episode gives you actionable information you need to create a strong business proposal!
The best businesses sell before they buy. They successfully create revenue, before expensing the buy. This is not only Kickstarter businesses, but true of companies like Tesla, Ford, Nike, and many many more. In the process of creating the revenue before purchasing inventory the businesses optimize cash flow and reduce risk. Today, small, medium, and large businesses are doing the same.
Weekly Episodes on Tuesdays. Download wherever you get your podcasts.
Handles:
➡️ Follow: #productguy
💥 Website: www.tfnmagre.com
🏭 Free Supplier Audit: www.prouduct.com
📷 Instagram: @tfnmagre & @prouduct
💡 LinkedIn: Thiefaine Magre | LinkedIn
When it comes to business there is often times a right way and a wrong way to do things. Such is also the case with Amazon. Not all products are the right fit for the Amazon marketplace, but if they are you want to optimize to make sure you stand out from the noise of potential or direct competitors. It's easier said than done.
You will learn what KPI's to track, and where to focus your efforts on Amazon. You will also learn about how Marketplace Blueprint can help you better list and optimize your products for increased revenue and sales. Regardless your experience with Amazon or e-commerce this podcast has something for you.
About Robyn
Robyn has been heralded as one of the country's foremost leaders on the topic of
selling and marketing products on Amazon.com. Robyn has been a guest on shows
like Entrepreneur on Fire, Confessions of A Marketer, and is a SEMrush Academy
professor.
Robyn is the co-founder of Marketplace Blueprint, a digital agency that specializes in
listing optimization and advertising on Amazon. She has over a decade of
experience of selling online on Amazon, eBay, and other eCommerce venues.
MarketplaceBlueprint.com
Twitter: AMZRobynJohnson
LI: https://www.linkedin.com/in/robynjohnsonaz
FB Group: Marketplaceblueprint.com/facebook
What do the biggest companies like TESLA and Ingersoll Rand do to optimize supply lines? What was working for Elon Musk during Tesla's most challenging and most prosperous times like? These are some of the questions we cover from the interview with Nathan! Listen for his advice for companies trying to scale and that are looking for better data in the process.
Nathan is a Supply Chain consulting executive and entrepreneur, leveraging his knowledge and experience from his corporate supply chain leadership to help growing businesses capitalize on the supply chain and operational wisdom he shares with them. Nathan has worked with major and large corporations like Ingersoll rand in their corporate procurement team specializing in Machined parts, fasteners, and injection molded plastics. He took that experience to Tesla in the capital equipment team and Equipment spare parts. He has been responsible for nearly $1 BILLION in spend over the last 8 years. Nathan is an alumni of BYU-Hawaii and winner of multiple Business competitions.
You can learn more about Nathan by following him on LinkedIn: Nathan Cunningham
Register for our training on June 28th, 2022 by following this link: https://bit.ly/3QsKf2Y
It's been a full year!
1 Year of weekly...mostly weekly episodes. Nonetheless this is episode 52! This has been such a fun, fulfilling and exciting adventure of sharing with you the how, what and why of physical products!
In this special anniversary episode I get on the other side of the microphone and am interviewed by my business partner and mentor Richie Norton! He asks me the fun and tough questions about supply chain, inflation, Podcasting, and product creation. We cover past episodes, and the future!
I had blast being interviewed and loved the way this turned out.
You can learn more about Richie by visiting:
www.richienorton.com
You can get his new book by going to Amazon
Want to be a better business leader, manager, or entrepreneur? Than listen in to this podcast!
What is it about serial entrepreneurs and their ability to turn everything to GOLD? What is their "unfair advantage" and how do they make it work in their favor? How do you transfer what you learned from one business to another? How does your survive when your social platforms are lost or are no longer effective?
Our special guest Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 65 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, LeadPages, Teachable, and other companies in the digital marketing arena.
Get to know pat Flynn by connecting with him on:
Instagram
Twitter
Youtube
www.patflynn.com
Weekly Episodes on Tuesdays 5am EST. Download wherever you get your podcasts.
Handles:
➡️ Follow: #productguy
💥 Website: www.tfnmagre.com
🏭 Free Supplier Audit: www.prouduct.com
📷 Instagram: @tfnmagre & @prouduct
We sometime step over a dollar to pick up a quarter don't we. Why do we do that and how do we prevent it? This podcast is about recognizing the consequences of taking on the wrong opportunities and neglecting the right decisions when it comes to distribution, sales, marketing and supply chain.
You don't need to take every customer and do every part of supply chain to be successful. Focus on what gets you closer to your short and long term goals. It's OK to pass or put on hold.
The last thing we want is something to take you away from profit generating activities.
"Most people overestimate what you can do in a year and underestimate what you can do in a lifetime." Tony Robbins
That statement always stuck out to me and resonated with what I know to be true for product development and building sustainable supply chains.
In this episode we cover the common misuse of time in management of product businesses. Having hard deadlines to develop products. Setting unrealistic expectations, trying to ship quickly, etc.
May entrepreneurs and businesses leave money on the table because they try to go too fast. Don't do that. Start earlier, and plan for success.
Labor day...I mean Labor Week is happening right now in China. Labor Day (劳动节 – láo dòng jié) is almost a full week with mostly radio silence from factories, vendors, etc. The manufacturing and logistics are already slow and the supply lines stretched thin. What do you do to stay ahead of the game and use this holiday to your advantage?
I have wasted away too many labor days in China and at home waiting for responses. Those days are no more. This podcast covers a few strategies you can employ to be most productive and use the holiday to your benefit.
Building a business with a large team is difficult and demanding. But building multiple 8 figure exits with 0 employees is remarkable.
Trevor grew up extremely poor and made the shift from humble beginnings to now achieving great success with balance. He’d appreciate the opportunity to come on your show, The Richie Norton Show, to help your audience and others accomplish a balanced and successful life with financial independence
He has been featured in major media outlets such as Business Insider, Forbes, The Wall Street Journal, CNN, Inc. & more. Trevor is also the author of Secrets to a Successful Startup: A Recession-Proof Guide to Starting, Surviving & Thriving in Your Own Venture & Three Simple Steps: A Map to Success in Business and Life.
Learn more about Trevor by visiting his website: www.trevorgblake.com
You can purchase his book by visiting this link: Three Simple Steps: A Map to Success in Business and Life
Creating a successful business is challenging and a lot of work, but creating a $30,000,000 dollar company is a different animal. And yes that was 7 "0's"
Having helped over 500,000 women, LadyBoss is on a mission to support the busy women who support everyone else. Women join for LadyBoss’s powerful online support community, amazing tasting science-based supplement line, easy-to-follow programs, empowering apparel line, and innovative 1-on-1 virtual coaching.
"Brandon & Kaelin Poulin are a dynamic duo in business and life. They started their business career in network marketing where they grossed over 12 million in sales with thousands of team members under their leadership. Next they founded and lead LadyBoss, a women's health and lifestyle brand, to be the #4 fastest growing privately held company in America in 2019.
Together they have built marketing, sales, service, support, IT, HR, and finance teams that have helped them generate over 200 million dollars in combined revenue through multiple verticals and channels including consumer packaged goods, high ticket coaching, apparel & accessories, digital products, courses, live events, and book sales.
Their Barnes and Noble #1 bestselling book, business and consumer product awards, business profile, and mainstream blog contributions have accumulated 50+ media appearances on major news networks including FOX, ABC, NBC, CBS, Inc Magazine, Entrepreneur, Forbes, PopCulture, TODAY, BuzzFeed, and many others. They have advised and coached dozens of multi million dollar businesses including clients like Russel Brunson and Billy Gene.
As a team they are wholly committed to God, their marriage, their two girls, Roemee & Revlyn, and the highest level of success for their clients and community. To date, they have donated well over 1 million dollars to charity and counting."
Socials
Website: www.ladyboss.com
Instagram: @Ladyboss
Book: Big Fat Lies
Are your customers buying for the same reason you are selling to them? Are they buying your product because it does what you thought it would, or because they are seeing an alternate benefit to it?
We often times, as entrepreneurs or business managers rely too much on our own assumptions to look to better understand our customer and their relationship with our product.
Ultimately the market will do what it does and decide if your product is what they want it to be and use it the way they see fit. You as the product manager need to ensure that you are meeting the needs and finding the demand for your product wherever it may be.
This episode goes great with this Mark Mabry Episode
Are you having Supplychain nightmares? We all are, especially if you didn't take the time to find a plan B. Small businesses are being hit the hardest. Without the volume to really justify building and wholly independent supply line they are forced to resort to burdensome and cash heavy capital investments to buy heavy and stay ahead of the game.
Medium and large companies play a smarter game and invest that hard earned capital into multisource, multiregion supply chains that account for as much foreseeable risk as they can.
They try to think of more than just price gouging and poor performance. They look at geopolitical risk, weather, and economic forecasts to identify where to save and where to invest.
This episode of the Product Guy podcast will tell you what to look for and what to avoid. Things to consider and things ignore.
This episode goes great with episode 36 - Why the shortages? Which covers the COVID Era supply chain risks and how companies can address this.
Some companies seem to have cracked the code and have successful product launch after successful launch. They have learned to know their customers, how to reach them and how to speak to them. Additionally, they create systems to outperform and perform consistently and they hire experts to get them sooner.
Charlene helps companies grow, make executives and entrepreneurs more effective, and increase business’s revenue and profitability. Her systems elevate the elements of a business that are thriving and uplift the parts that need development.
These tested and proven partnerships help hundreds of clients and the processes she has created with these businesses work. She KNOWS they work because they're based on industry best practices, solid marketing principles, and my industry insider knowledge. My system audits give you and your business clarity, strategic affect-focused recommendations, and the leadership mentoring you need to execute the plan and get results.
Learn more about Charlene by visiting her LinkedIn
Charlene LinkedIn
For more on a successful launch and successfully selling a product check out this episode with Holly Kjar from Maeband. Maeband Episode
The dropshipping industry has never been bigger and Facebook is playing a key role in expanding the opportunities for dropshippers and suppliers.
Andrey Kozlov is a full-time eCommerce entrepreneur who specializes in Facebook Marketplace dropshipping and Commerce Manager shops. Prior to quitting his full-time job in Oct 2020 to pursue Dropshipping full-time, Andrey used to work at a variety of digital marketing agencies in Boston, MA, and is also originally from Moscow, Russia.
You Can learn more about Andrey and his course by visiting: https://www.udemy.com/course/your-6-figure-guide-to-facebook-marketplace-dropshipping
LinkedIn: Andrey Kozlov | LinkedIn
What does it actually take to launch a custom product? What are the steps taken by all major companies and brands to ensure a successful launch and source with confidence from reliable suppliers and manufacturers.
This was recorded during a special invite only training for entrepreneurs and CEO's of companies creating physical products. I took so many notes and learned so much I couldn't help myself, but share this.
Grab some pen and paper and get ready to learn from the best
Yesterday a Jpg sold for 8,000 Ethereum or 24,000,000 USD. It was a CryptoPunk and someone spent an obscene amount of money to secure a certain piece of digital art. History was made.
NFT's are the future of the digital economy and the building of that economy is happening RIGHT now. We are literally seeing it develop before our eyes and it's fascinating. NO one could have guessed 5 years ago that these JPG's would be worth as much as the are and the real question is why?
In this episode we cover what the relationship between Blockchain, Cryptocurrency, and NFT's with physical products. The utility, the smart contract, behind the NFT's is really what gives great power to smart contracts. I predict that in the future vehicles will be sold with an accompanying NFT and having access to it means you will be able to start and drive your vehicle. Without it you will be walking.
I predict more and more digital creators and brands will be creating NFT's as a way to give access to the latest and greatest items to their most loyal customers. They will also be using it as a way to reward their customers.
The digital world of NFT's doesn't take away from physical goods, but create new markets, brands, and communities of buyers.
Sales Fix Everything!
Sales are the lifeblood of your business. They keep cash coming in and ultimately keep the doors open. Once you know your customer avatar and understand them, the next step is to send them your message. Those that have their own audience can do that from the podium which best suites them, but the wisest leverage the audiences of others as well as their own.
This episode discusses why we need creators, how they can help, and what we need to do to make the exchange mutually beneficial and profitable. It would be unwise to ignore their ability to promote and create sales, but to do so tactfully and resourcefully is important.
Be sure to leave us a review and subscribe for future episodes
The photography business has always fascinated me. It's a real struggle to scale and grow when you are primarily selling a service linked to time. "You will never become rich if your main source of income is selling your time."
Mark Mabry is an award winning artist and photographer who found success in a photography business, but eventually learned to sell physical products, licensed prints, that took his business to the next level. Outsourcing high grade prints comes with all sorts of problems, including print grade, packaging, logistics, etc. Mark tells us how he overcame these things and what he did to make his photo's not only desirable but more accessible to consumers.
This is a must listen for all those in the service sector looking to identify a scale without selling more TIME. Time is the MOST finite of resources in each of our lives and businesses. Identifying strategies to be the most productive with it is the key to success.
You can learn more about Mark and Reflections of Christ by visiting his website:
ReflectionsofChrist | ReflectionsofChrist
Or his instagram @reflectionsofchrist
Weekly Episodes on Tuesdays. Download wherever you get your podcasts.
Handles:
➡️ Follow: #productguy
💥 Website: www.tfnmagre.com
🏭 Free Supplier Audit: www.prouduct.com
📷 Instagram: @tfnmagre & @prouduct
💡 LinkedIn: Thiefaine Magre | LinkedIn
China is still Manufacturing King! The Great Chinese exodus is still in full effect, but the highest capacity and combined technical capability for all manufacturing is still located in the Peoples Republic of China!
This doesn't mean there aren't quality manufacturer's outside the PRC, it just means as a collective the highest rate of success in manufacturing is in China. Recent geopolitical conditions have further strained relations with China, but if you want to make a good and don't know where to go, there is likely a scalable, affordable, and readily available solution in the PRC.
This episode talks about why. Why is this the case and why is China set up so well to manufacture. This is a replay of a previous episode posted in 2020, but the principles are still true and explain why companies and corporations work in China and why they are trying to diversify out of China.
Definitely worth a listen!
Have you noticed many of your store shelves are empty? From Chicken, to Frozen products, to fewer toys on the shelves for Christmas, every store or retailer is feeling the pinche right now. They just can't keep the shelves fully stocked of all the goods they want to sell.
Stories of people receiving their sectional 6 - 8 months after ordering to not having enough rapid tests to deal with the Omicron surge is really frustrating a lot of consumers and retailers.
Most shortages are caused by 3 reasons Logistics, Manufacturing Concerns, and Changing in Buying habits. Ultimately things will ease and supply with level as supply lines are retooled, but until then we will need to be patient as the shortages continue.
Weekly Episodes on Tuesdays. Download wherever you get your podcasts.
Handles:
➡️ Follow: #productguy
💥 Website: www.tfnmagre.com
🏭 Free Supplier Audit: www.prouduct.com
📷 Instagram: @tfnmagre & @prouduct
💡 LinkedIn: Thiefaine Magre | LinkedIn
2022 is going to be an incredible and highly prosperous year for product junkies everywhere. The world is hungry for innovation and quality products. In this episode we cover our journey through 2020 and 2021. The peaks and valleys that led us to today and we cover what we can expect from 2022.
The data hints to what we can expect to see and what will lead to success this coming year. We talk about the product + service model that is going to grow increasingly throughout the year as well as how selling has never been more accessible with the internet and what web 3.0 will do for distribution and product companies.
Finally we cover the 3 things every business and entrepreneur must focus on in 2022 to not only stay in business but grow and prosper.
Don't forget to share this episode!
Weekly Episodes on Tuesdays. Download wherever you get your podcasts.
Handles:
➡️ Follow: #productguy
💥 Website: www.tfnmagre.com
🏭 Free Supplier Audit: www.prouduct.com
📷 Instagram: @tfnmagre & @prouduct
💡 LinkedIn: Thiefaine Magre | LinkedIn
Overcoming challenges and being flexible is critical when building a company. There are many obstacles that can present themselves and require you to pivot or adapt.
Today's guest is Holly, a true entrepreneur that fought through design challenges, manufacturing fraud, and defects. Despite these challenges, she persevered and built Maeband.
Maeband is an adjustable strap that allows women in pregnancy to continue using their own pants by adjusting waist size.
Holly shares with us how she made tough decisions and what she is doing to stay on the front page of Amazon.
You can learn more about Holly and Maeband
Instagram: Maeband
Website: www.maeband.com
Weekly Episodes on Tuesdays. Download wherever you get your podcasts.
Handles:
➡️ Follow: #productguy
💥 Website: www.tfnmagre.com
🏭 Free Supplier Audit: www.prouduct.com
📷 Instagram: @tfnmagre & @prouduct
💡 LinkedIn: Thiefaine Magre | LinkedIn
Sometimes that idea just hits you and you know exactly what you have to do. To be a successful entrepreneur and business person you have to act. Act on the intuition, spiritual promptings, and visions you see.
Today we listen to Michelle Shumway CEO and Founder of Rad Swim, tell her powerful story that started with an idea and became a huge success. Michelle is one of the most genuine, kind, inspired women you will ever meet. She's the creator & founder of Rad Swim, which makes darling + modest swimsuits for the whole family.
When Michelle was just getting her business established online her very first Rad Swim Instagram post included one of her favorite quotes: "Have the courage to follow your heart and intuition" Steve Jobs
Today Rad Swim is a recognizable brand known for their fun, unique and family friendly swimsuits.
You can learn more about Rad Swim by visiting:
Website: Radswim.com
Instagram: @rad_swim
Weekly Episodes on Tuesdays. Download wherever you get your podcasts.
Handles:
➡️ Follow: #productguy
💥 Website: www.tfnmagre.com
🏭 Free Supplier Audit: www.prouduct.com
📷 Instagram: @tfnmagre & @prouduct
💡 LinkedIn: Thiefaine Magre | LinkedIn
Tiny Homes have become an obsession for many around the world. Especially those looking to have a more simple life without the obligations of a large home. Small homes don't mean less complexity, in fact it's the opposite. The smaller the home the more difficult and the more complex the engineering and precise the build must be.
Our Guest Brian Hawkins talks us through the Tiny House industry and social media marketing. Brian is the man behind the Instagram @TinyHouseMovement, which boasts over 611K followers, and owner of HNH Media. Brian has built, marketed and sold hundreds of tiny homes. He has since built a media company helping business grow their business through UGC and work with digital creators. We also cover the NLI (Name Likeness Image) a new policy allowing NCAA student athletes to do marketing deals with businesses that are willing to pay them. This is new and a very large opportunity, not available until earlier this year.
You can learn more about Brian and HNH media by following them on Instagram:
Tiny House Movement: @tinyhousemovement
HNH Media: @hnh_media
Weekly Episodes on Tuesdays. Download wherever you get your podcasts.
Handles:
➡️ Follow: #productguy
💥 Website: www.tfnmagre.com
🏭 Free Supplier Audit: www.prouduct.com
📷 Instagram: @tfnmagre & @prouduct
💡 LinkedIn: Thiefaine Magre | LinkedIn