Going the Distance with Alby Salsa: Recent Episodes
Alby Salsa
Alby Salsa talks with Higher Education leaders about the marketing and enrollment topics that you care about the most.
Danielle Bucci is the VP for Enrollment Management, Marketing, & Communications at Nazareth University.
In this episode, Danielle shares how she lowered the discount rate while growing enrollments.
Doug Smith is a foremost thought leader in how AI is transforming the student experience and university operations. You won't want to miss this one.
Rustam is a foremost expert on digital marketing and lead generation within higher education. He joined me to discuss the current landscape of digital marketing, including discussions on AI and changing consumer behavior. If you are a university leader looking for marketing insights, this episode is for you.
In this episode, I speak with two amazing leaders from Antioch University — Zephyr Ethier, AVP of Enrollment, and Diane White, Founding Dean of the School of Nursing and Health Professions.
We discuss the intersection of enrollment strategy and academic leadership, exploring how collaboration between deans and VPs can drive institutional growth.
We skip the program details and get straight to the big questions: How should academic and enrollment leaders work together?
Rock Hall is the VP of Enrollment Management at Ithaca College.
Rock is a visionary and inspirational leader. He is a must-follow on LinkedIn for anyone that enjoys boosts of motivation and insightful musings.
He joined me on the podcast for a wide ranging discussion. Hope you enjoy.
Andrew is a higher education entrepreneur and is the Co-Founder and President at Plaid Analytics.
Plaid Analytics helps their higher education partners make their data work to improve policies, processes, and services.
If you have ever thought about branching out and creating your own business, this is the episode for you.
Jenny Rickard is the President and CEO of Common App.
She is a leading voice on Higher Education enrollment trends.
She joined me on the podcast to talk about the current and future state of the Higher Education industry.
Bill Haley is the President of Allied Pixel. His Ted Talk helped the industry see what's possible when you merge the power of video with personalized student data.
In this episode, I speak with Bill, Tom Mikowski (VP Partnerships) and Ann Paoli (Dir. of Marketing) to learn how Allied Pixel is revolutionizing the student journey.
Jamie Brownlee Turgeon joins me to talk about how Point Loma continues to find success during this period of industry-wide upheaval.
Soup joins me to talk about ZeeMee, the app that is taking Higher Education by storm.
ZeeMee is one of the app store's top rated social apps, connecting students with each other before they arrive on campus. This is a solution that creates a win-win for both the student and the university.
Craig is a successful entrepreneur and executive in the Higher Education industry.
I was happy to welcome Craig as a guest on the podcast to talk about his journey and his approach to finding success within enrollment management leadership.
Dr. Hernan Bucheli is the Interim Vice President for Strategic Enrollment Management and Student Success at Virginia Commonwealth University
There are few people that I’ve encountered who are true enrollment management experts in both the traditional and adult settings.
In this episode, Hernan and I discuss the following:
1. How to build immediate success as you enter an institution as a new senior leader
2. Building trust, community, adapting to a new culture, and driving performance as an enrollment and student success executive
3. The evolution and modernization of recruitment practices within the traditional 4-yr and graduate sector.
Ajay Nair is the President of Arcadia University.
In this episode, Ajay and I have a wide ranging conversation. Here are a few things we talk about:
1 - The inspirational story of Ajay's family and his background.
2 - Ajay's experience of being a first generation college student whose life was transformed by Higher Education.
3 - His deep commitment to providing future learners with the same educational opportunity that he had.
4 - Arcadia's key priorities as they navigate this highly competitive Higher Ed. market.
In this episode, I catch up with Jeremiah Shinn, the VP of Student Affairs and Enrollment Management at Boise State University. He shares many valuable insights into what makes BSU a leading 4-yr university. His passion for BSU is infectious. You won't want to miss this episode.
John Meyer, CEO of CompleteU joins me to discuss how his business is helping colleges and universities add scale to their enrollment and retention efforts.
Erin Stine is an RVP at Motimatic. She is exceptional at what she does and she's a great podcast guest. Listen to this episode to learn more about the interesting things that Motimatic is doing for their clients.
Motimatic combines science-backed strategies with data-driven digital marketing to enable more students to take action and succeed throughout their educational journeys.
Tracey Abell joins me to share how one of the first distance learning colleges in the country has continued to evolve and become a model for building a people-first culture.
In this episode, I talk with Sasha Peterson, CEO at Science Interactive. Sasha is an Ed Tech executive that has led several companies, most within the marketing and enrollment management space. He now leads Science Interactive, which partners with colleges and universities to expand access to STEM courses by offering science kits to online students.
In this episode, I catch up with Roger Lee, the Chief Sales & Marketing Officer at General Assembly. We discuss the growing skills gap and how General Assembly is helping to solve it, and much more.
Kim Hurns is the Vice Chancellor of Student Services at Oakland Community College in Michigan.
After 20 years at Washtenaw Community College, Kim has joined Oakland Community College with a goal of doubling graduation rates. Kim applies business principles to leading the strategy, operation, and team.
In this episode, we talk about the disruption happening in the Higher Education industry, and what lessons we can learn from the fall of Blockbuster video!
Will Miller is a Higher Education consultant with executive leadership experience universities and software companies.
In this episode, we discuss the problem with insular thinking within universities, and how cultural and political diversity helps institutions thrive.
We also discuss various use cases, benefits, and challenges for ChatGPT within marketing and recruitment teams.
Jeff Buening is the COO at Outlier.org.
Outlier, founded by the co-founder of Masterclass, brings an entirely new way of delivering education to the market. They provide accredited university level courses offered a la carte or as an associates degree. These courses are led by accomplished and engaging professors via beautifully designed videos at reasonable price. Their mission is to expand access to high-quality college education while reducing student debt.
Jeff runs the operation at Outlier and has build an incredible team that is laser focused on creating world class student experiences. In this episode he shares more about how the company and his team are advancing the future of higher education.
Chad Bandy is the Managing Director of Higher Education Strategy at KPMG. He is a senior executive with over twenty-five years of experience leading university and service organizations through comprehensive strategic and operational transformation.
In this episode, Chad and I talk about many of the market forces that are putting downward pressure on college and university enrollments. Chad shares some critical strategies and tactics for institutions to thrive in this highly competitive market.
Patrick Green is the VP of Enrollment Strategy at Collegis Education. In this episode he joins me to share how Collegis has emerged as a leader of Higher Education marketing and enrollment services.
Gary Brahm joins me on the podcast to share his thoughts on what is driving the M&A activity within Higher Education, and what we should expect moving forward. He also shares his thoughts on how to create a sustainable adult-serving university.
Gary is the Chancellor Emeritus at UMass Global. Prior to serving as UMass Global's Chancellor, he was the founding Chancellor and CEO for Brandman University, an institution that served more than 12,000 students, 2,500 faculty and staff, and where he oversaw a budget of over $130m annually.
Prior to his time at Brandman, Gary was the Exec VP of Finance and COO at Chapman University. Prior to Chapman, Gary was the CFO at National University.
Gary is an accomplished senior executive who has led with an entrepreneurial spirit and is constantly innovating. You won't want to miss this episode.
Vince Scaramuzzo, President of Ed-Exec, joins me to discuss the current state of the job market in Higher Ed.
In this episode, I catch up with Richa Batra, VP and GM at Blackboard. She is an expert in the field of outsourcing student support. If you are a college or university leader considering outsourcing any aspect of the student experience, this is the episode for you.
Under Stacy Young's leadership, Montcalm Community College has grown their enrollments during a time of industry-wide contraction. What stands out about Stacy is how she runs her college using core business principles and focuses on the staff and student experience.
In this episode, Stacy shares her strategies and tactics for how to get your whole college to embrace strategic enrollment plans.
Alex Kashdin is the Chief Business Officer at AVENU Learning. AVENU Learning is disrupting the market for international students by bringing the university directly to global students with high quality, affordable online programs and personalized support.
In this episode we dive into how AVENU is marketing and recruiting in-market, and how they partner with institutions to expand their international student enrollments.
Sean Nemeth is the Vice Chancellor of Enrollment & Student Success at UMass Global Campus.
Sean is a top industry expert on driving student retention and graduation rates in the adult and online sector of Higher Education. His team consistently delivers industry leading performance in this area, and you will not want to miss the insights that he shares.
Kishia Brock is the Associate Vice Chancellor of Enrollment and Student Affairs at the Maricopa County Community College District.
In this episode we talk about the recent news that MCCCD will be soon offering 4-yr degrees, the enduring impact of COVID on her operation, the challenges with managing enrollments at a system level in a decentralized system, and the looming enrollment cliff.
You won't want to miss this episode.