Here's What I Learned: Recent Episodes

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Five years. 109 episodes. More conversations than I ever imagined when I hit record for the first time back in 2021.

This is the final episode of Here's What I Learned... and honestly, it feels exactly right.

This season was built around experiments -- intentional engagement, time tracking, group onboarding, image title SEO, and defining what "enough" actually looks like. And somewhere in the middle of all of it, I started feeling the closing of a chapter. This episode is me honoring that feeling out loud.

I'm not disappearing. The work continues. But the podcast as you know it is done, and I wanted to say thank you -- properly -- before I go.

What next?

• For updates on how this season's experiments wrapped up, follow my LinkedIn newsletter: Structure-ish
• Follow me on Instagram at @jackihayes_obm

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What if the answer to burnout isn't doing more... but defining enough?

In this episode, I sit down with Becky Mollenkamp—feminist business coach, author, and liberation advocate—for a conversation that challenges everything we've been conditioned to believe about success, productivity, and money. Becky assigns me a 30-day experiment designed to decondition my brain from capitalism's relentless "more, more, more" and help me discover what enough actually looks like.

This isn't about deprivation or settling. It's about freedom. Freedom from the straight jacket of hustle culture, from chasing arbitrary revenue goals, and from sacrificing sleep, joy, and creativity in pursuit of someone else's definition of success.

If you're a manifesting generator like me (or just someone who constantly feels like you should be doing more), this episode will make you rethink everything. We explore how to define your own enough across money, time, productivity, and values... and why that simple act is one of the most radical things you can do as a business owner.

Topics:

• Why capitalism conditions us to believe "enough" means failure or settling
• The four-week framework for defining and implementing your enough
• How to audit your time and money against your actual values
• Why defining enough is harder (and more liberating) than you think
• The difference between needs, wants, and what capitalism tells us we want
• How Becky's quarterly hotel retreats became part of her enough

You can find Becky Mollenkamp at:

Website: beckymollenkamp.com

Mentioned in the episode:

• Liberate Your Business by Becky Mollenkamp (releasing late April)
• The Enough Experiment details at jackihayes.co/podcasts

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend who needs permission to do less
• Follow me on Instagram at @jackihayes_obm

Credits: Intro and Outro Music: Atomic by Alex-Productions | OnsoundRoyalty Free Music and Sound Effects discover OnSound Music promoted by Free-stock-musicRoyalty-Free Music for YouTube, Social Media & Creators Creative Commons / Attribution 3.0 Unported License (CC BY 3.0) CreativecommonsDeed - Attribution 3.0 Unported - Creative Commons

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Six weeks into the 90 day Intentional Engagement Experiment, I have a surprising update: Instagram is the hardest platform for me to consistently have real conversations on right now. Between ads, suggested content, and the “either I only see my favorites or I see Unstable Unicorns ads” problem, it is tougher to stay focused on the people I actually want to build relationships with.

In this halfway mark check-in, I share what is working better (hi, LinkedIn and Threads), how I am defining a meaningful conversation for this experiment, and the simple tracking system I built in Airtable to keep the whole thing grounded in reality.

Topics:

• What “intentional engagement” means in this experiment (and what doesn't count)
• Why Instagram has been the most difficult place to engage consistently
• Why LinkedIn and Threads have been easier for actual conversation
• How seasonality and real life impacted the experiment (and why that still counts)
• The Airtable Conversation Tracker system I am using to log interactions and follow ups
• The next piece I am building: a weekly rhythm for engagement that does not rely on scrolling

Mentioned in the episode:

• Jessica Lackey, Deeper Foundations membership: DeeperfoundationsMembership | Deeper Foundations — Deeper Foundations
• The Intentional Engagement Experiment: Tracking Conversations That Grow Your Business

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• Find the complete show notes and transcripts atjackihayes.co

Say hi!

• Follow me on Instagram at @jackihayes_obm

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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How much of your SEO is hiding in plain sight... inside your images?

In this episode of Here’s What I Learned, I’m joined by SEO strategist Brittany Herzberg for a real-time experiment: what happens when you stop uploading “IMG4532” and start treating image titles like actual search signals. We get into how Google reads your image file names, what to name them (without turning into a keyword-stuffing goblin), and how to track whether the changes are working using Google Search Console.

If you’re a creative service provider who’s sitting on a backlog of blog graphics, portfolio images, or content assets, this is one of those “small change, big ripple” conversations.

In this episode, we cover:

• Why image titles matter for SEO (and why “IMG_4532” is not helping you)
• How one quick rename can get you showing up in Google Image results
• A simple way to decide what to name images
• Keyword research that does not require a 12-tab spiral
• A practical guideline for image naming length, plus why hyphens matter
• When to use location keywords (and why consistency matters)
• How long to run the experiment and what to track so you actually know if it worked

I’m renaming image titles across my site using Brittany’s approach, then tracking results in Google Search Console for 1 to 2 months. I’ll add my baseline notes and updates after the fact.

You can find Brittany at:

• Website: brittanyherzberg.com
• Instagram: @brittany_herzberg
• Threads: @brittany_herzberg
• The Basic B podcast

Mentioned in the episode:

• Google Search Console (and the “Insights” tab)
• Ubersuggest (free Chrome extension)
• Keysearch (use code KSDISC for 20% off)
• The Energetics & Intention Behind Your SEO Strategy podcast episode

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• This podcast is powered by curiosity—and by listeners like you. Support future episodes at ko-fi.com/jackihayes
• Follow me on Instagram at @jackihayes_obm

Proud member of the Feminist Podcasters Collective, a community of indie creators amplifying each other’s work through collaboration and care.

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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In this episode, I’m joined by Jayci Trujillo, founder of Happy Girl Marketing, for a very practical experiment that sounds simple and gets uncomfortable fast… tracking time.

Jayci is in a growth season. More clients, a growing team, bigger decisions. And like a lot of service business owners, she realized she was making those decisions without really knowing where her time was going or what her actual hourly rate looked like once everything was counted.

So we designed an experiment. For at least two weeks, Jayci is tracking every part of her workday. Not just client work, but the context switching, the quick check-ins, the strategy time, the things that quietly eat up hours without showing a clear return.

We talk about why most business owners underestimate how much they’re working, how tracking time can surface what is no longer worth your energy, and why this kind of data makes scaling decisions clearer instead of heavier.

If you’ve ever felt busy without being sure what’s actually moving the needle, this episode gives you a grounded place to start noticing.

Topics covered:

• Why tracking time is essential during growth and scaling seasons
• What your real hourly rate reveals once everything is counted
• How context switching impacts focus and decision-making
• Choosing tools that make time tracking realistic, not rigid
• How to use time data to decide what to automate, outsource, or let go

You can find Jayci Trujillo at:

• Website: Happy Girl Marketing Co
• Instagram: InstagramLogin • Instagram

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• This podcast is powered by curiosity—and by listeners like you. Support future episodes at ko-fi.com/jackihayes
• Follow me on Instagram at @jackihayes_obm

Proud member of the Feminist Podcasters Collective, a community of indie creators amplifying each other’s work through collaboration and care.

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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Onboarding one client is one thing. Onboarding a group is an entirely different experiment.

In this episode, I’m joined again by Bridget Baker to unpack what really happens when you try to onboard a group program in a way that feels inclusive, clear, and genuinely supportive without turning yourself into a full-time concierge.

Bridget shares what she learned from running her virtual writing retreat, including where things broke down, what surprised her, and how her expectations shifted around tools, timelines, and participant behavior. We talk honestly about Slack resistance, missed emails, manual workarounds, and why “just doing what works for you” often falls apart at scale.

This conversation is about letting go of perfection, designing for real humans with different preferences, and treating your business like a series of experiments instead of a fixed system you have to get right the first time.

Topics covered:

• Why group onboarding requires a fundamentally different approach than 1:1 onboarding
• The hidden risks of manual processes when managing multiple participants
• Designing onboarding that works across different tools, learning styles, and comfort levels
• Managing expectations without forcing everyone into the same container
• How small onboarding gaps compound in short-term programs
• Treating every launch as an experiment you can learn from and refine

You can find Bridget at:

Website: bridgetbakerbranding

Instagram: @bridgetbakerbranding

Mentioned in the episode:

Running a Location Independent Business with Bridget Baker

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• This podcast is powered by curiosity—and by listeners like you. Support future episodes at ko-fi.com/jackihayes
• Follow me on Instagram at @jackihayes_obm

Proud member of the Feminist Podcasters Collective, a community of indie creators amplifying each other’s work through collaboration and care.

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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What happens when you stop letting good conversations get buried in your DMs and actually start paying attention to them?

In this episode, I’m joined by Jayci Trujillo of Happy Girl Marketing to kick off Season 10’s first experiment: intentional engagement. We’re talking about tracking conversations on purpose, not to be salesy or weird, but to understand what’s actually helping your business grow.

We dig into why being strategic about conversations doesn’t cancel out being human, how tracking helps you stop losing connections you genuinely care about, and why relying on memory or the algorithm is a losing game. I also share why this experiment hits one of my biggest avoidance patterns and what I’m hoping to learn by committing to it for 90 days.

If you want more clarity around where leads, collaborations, and opportunities actually come from, this experiment is for you.

What We Covered:

• What intentional engagement actually looks like in a real business
• Why tracking conversations doesn’t have to feel transactional
• Which conversations are worth tracking, even when they start casually
• How tracking helps you see patterns in leads and opportunities
• What I’m testing in my 90-day intentional engagement experiment

Jayci Trujillo is the founder of Happy Girl Marketing, a boutique social media agency helping business owners reconnect with social media in a way that feels fun, human, and sustainable.

You can find Jayci at:

Website: happygirlmarketingco.com

Instagram: @happygirlmarketingco

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• This podcast is powered by curiosity—and by listeners like you. Support future episodes at ko-fi.com/jackihayes

Say hi!

• Follow me on Instagram at @jackihayes_obm

Proud member of the Feminist Podcasters Collective, a community of indie creators amplifying each other’s work through collaboration and care.

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

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This episode is a full, honest debrief of a launch that didn’t convert — and what I learned anyway.

I promoted a brand-new workshop more than any other offer I’ve ever put out into the world. I showed up consistently. I talked about it everywhere. And it got zero signups.

Instead of spiraling or scrapping the idea entirely, I treated the launch like an experiment. In this episode, I walk you through what I tested, what actually happened, the data I’m paying attention to, and the questions I’m carrying into the next iteration so I can learn something real from the experience.

If you’ve ever had a launch that felt disappointing or confusing, this episode is an invitation to step out of shame and into curiosity.

In This Episode, I Talk About

• Why I treat launches as experiments instead of personal verdicts
• The workshop I launched and the problem it was designed to solve
• What “going all-in on visibility” looked like for me this time
• The actual results (including traffic, emails, and conversions)
• The questions I’m asking instead of immediately changing everything
• The one variable I’m changing when I rerun this offer — and why that matters

What I’m Testing Next

I’m not throwing this offer away. I’m rerunning it and changing one thing so I can compare results and actually learn what made a difference. I share what I’m keeping, what I’m adjusting, and how I’m thinking about timing, format, and messaging moving forward.

If This Episode Resonated

I’d love to hear from you. What’s one experiment you’re running in your business right now — or one launch that taught you more than you expected?

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• Find the complete show notes and transcripts atjackihayes.co

Say hi!

• Follow me on Instagram at @jackihayes_obm

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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Welcome to Season 10 of Here’s What I Learned. I’m Jacki Hayes — a systems thinker with a soft spot for smutty fantasy books and anything involving dice rolls. I help creative business owners build systems that feel honest, doable, and actually supportive of the life they want.

This season, we’re leaning fully into the idea that business is one big experiment — made up of dozens of smaller ones happening all the time. Some experiments you plan. Others surprise you. All of them teach you something, if you’re paying attention.

You’ll hear a blend of solo episodes and conversations with founders who are right in the middle of their own experiments — refining offers, shifting habits, testing ideas, rethinking systems, and learning in real time what actually works for them.

We’re digging into the moments that change things: the decisions that bring clarity, the patterns you can’t ignore anymore, the systems you outgrow, and the small adjustments that quietly shift the whole direction of your business.

If you’re tired of “right way” advice…

If you crave clarity without the complexity…

If you want business to feel simpler, more spacious, and more honest…

Season 10 is absolutely for you.

So hit follow, grab your favorite beverage, and join me for the experiments, the lessons, and the insights that keep us moving forward. Let’s get into it.

Season 10 drops January 6, 2026.

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As I wrap up Season 9 and look ahead to Season 10, I wanted to do something a little different — a mixtape of the moments and ideas that still shape how I think about work, rest, and doing business differently.

These clips remind me why I started Here’s What I Learned in the first place: to have honest conversations about what’s working, what’s not, and how we can build businesses that actually fit us.

You’ll hear from some of my favorite past guests whose lessons keep coming up again and again:

• Becky Mollenkamp on how “professionalism” is often code for control — and why it’s worth breaking those rules to make your business more you.
• Amanda Gold on turning work into play with her D&D dice, using small rolls to gamify focus and motivation.
• Patricia Sung on designing for energy, not just time — with white space, buffer, and cycle-aware planning that makes business sustainable.
• Steph Wharton on flipping goal-setting upside down: start with the life you want, then build the business that supports it.
• Tracy Stanger on doing the weird stuff only you can do — and keeping your plans simple enough to survive real life.

Because business isn’t a perfect playbook. It’s a living experiment.

Topics:

• Why “professionalism” often limits creativity — and how to rewrite those rules
• The power of tiny experiments and joyful data
• How to plan for energy, not just time
• What it looks like to reverse-engineer your business from the life you want
• How simplicity protects creativity (and sanity)

Mentioned in the episode:

• Ditching ‘Professionalism’: How Work Norms Hold Us Back with Becky Mollenkamp
• Rolling Dice & Making Business Fun with Amanda Gold
• Failure is Required with Patricia Sung
• Goal Setting for a Whole Damn Vibe with Steph Wharton
• Do the Weird Shit Only You Can Do with Tracy Stanger

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• Follow me on Instagram at @jackihayes_obm
• This podcast is powered by curiosity—and by listeners like you. Support future episodes at ko-fi.com/jackihayes

Here's What I Learned is a proud member of the Feminist Podcasters Collective, a community of indie creators amplifying each other’s work t

Track Your Leads (Your Way) is a live workshop to build your customizable, human-centered lead tracker in Airtable.

Thursday, Dec 4 @ 2pm CT | Live on Google Meet
$97 USD | Includes Airtable template, workbook + replay access

Ready to build a lead tracker that actually works for you? Register here.

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In this final mixtape edition of Here’s What I Learned, three entrepreneurs share the biggest business lessons they’ve learned since their last visit—covering how to redefine success, simplify operations, and build sustainable systems that actually fit real life.

You’ll hear practical insights on shifting from default offers to energy-aligned work, using experiments to “fail faster” and learn smarter, and embracing the natural seasons of business so you can let go of what no longer serves. We dig into ADHD-friendly time management, fractional executive strategy for small businesses, and creative decision-making frameworks that reduce overwhelm, protect capacity, and improve profitability.

Topics:

• Redefining success in real time (and updating your metrics to match)
• Simpler operations for more capacity and less stress
• Seasons of business: what to pause, end, or double-down on
• Confidence by doing: experiments, “fail faster,” and learning loops
• Energy-aligned work: choosing roles and projects that actually fit

Frenchie Ferenczi is a small business strategist, fractional executive, and growth advisor.

You can find Frenchie at:

Website: frenchieferenczi.com

Instagram: frenchie.ferenczi

Patricia Sung is an ADHD Coach for Moms who have ADHD. She supports mamas world-wide through her Top 5 Parenting Podcast with 1M+ downloads, Motherhood in ADHD.

You can find Patricia at:

Website: patriciasung.com

Instagram: motherhoodinadhd

Rachel Lee is an Artist, Designer & Co-Founder of Neo Genesis, a personal branding agency for creatives & misfit entrepreneurs who are ready to own their weird, and (finally) rock it online.

You can find Rachel at:

Website: racheltylee.com

Instagram: @racheltylee

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• Find the complete show notes and transcripts atjackihayes.co

Say hi!

• Follow me on Instagram at @jackihayes_obm

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

Thinking about starting a podcast—but not sure where to begin?

At Podfox Media, I help business owners launch podcasts that reflect their voice, values, and goals. We’re offer a free 90-minute strategy session to help you clarify your concept, define your audience, and map out your next steps—with no pressure and plenty of space for your questions.

Visit launchmypodcast.com.

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This is the second mixtape I'm sharing as we head toward episode ninety-nine. The question this time: How have you evolved as a business owner over the years? You’ll hear short notes on what changed, what stayed, and how that shows up day to day—from editing offers and schedules to trusting your judgment and keeping plans simple enough to follow. If you missed the first mixtape, you can head back and catch it after this one.

Topics

• Redefining “success” so the business supports the life you want
• Editing offers, schedules, and metrics to reduce noise and increase focus
• Trusting your judgment and moving faster to learn faster
• Designing plans that hold on low-capacity days (simple, clear, doable)
• Choosing values-aligned clients and containers as you evolve

Bridget Baker is a collaborative brand + website designer who specializes in working with people who help people.

You can find Bridget at:

Website: bridgetbakerbranding.com

Instagram: bridget-baker-branding

Patricia Sung is an ADHD Coach for Moms who have ADHD. She supports mamas world-wide through her Top 5 Parenting Podcast with 1M+ downloads, Motherhood in ADHD.

You can find Patricia at:

Website: patriciasung.com

Instagram: motherhoodinadhd

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend

Say hi!

• Follow me on Instagram at @jackihayes_obm

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

Thinking about starting a podcast—but not sure where to begin?

At Podfox Media, I help business owners launch podcasts that reflect their voice, values, and goals. We’re offer a free 90-minute strategy session to help you clarify your concept, define your audience, and map out your next steps—with no pressure and plenty of space for your questions.

Visit launchmypodcast.com.

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This mixtape is one of three I'm sharing as we head toward episode ninety-nine. I asked past guests (and I chime in, too): What’s one experiment you tried in your business that didn’t land the way you expected—and how did you respond? You’ll hear quick stories, what they noticed, and the next moves they made so you can translate the lessons to your own context.

Topics:

• Why energy and scope are part of quality control
• Keeping the parts that worked and letting the rest go
• What to do with “failed” assets so they keep paying dividends

Rachel Lee is an Artist, Designer & Co-Founder of Neo Genesis, a personal branding agency for creatives & misfit entrepreneurs who are ready to own their weird, and (finally) rock it online.

You can find Rachel at:

Website: racheltylee.com

Instagram: @racheltylee

Tracy Stanger is an anti-hustle business coach who believes we shouldn’t have to choose between meaningful work and feeling fully present for our own damn lives.

You can find Tracy at:

Website: tracystanger.com

Instagram: @tracy.stanger

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend

Say hi!

• Follow me on Instagram at @jackihayes_obm

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

Thinking about starting a podcast—but not sure where to begin?

At Podfox Media, I help business owners launch podcasts that reflect their voice, values, and goals. We’re offer a free 90-minute strategy session to help you clarify your concept, define your audience, and map out your next steps—with no pressure and plenty of space for your questions.

Visit launchmypodcast.com.

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What if you only marketed your business in ways that actually brought you joy? What if you could ditch the pressure to “be everywhere” and still build a thriving, values-aligned brand?

In this episode, I’m joined by M. Shannon Hernandez—founder of the Joyful Business Revolution and messaging strategist for purpose-driven entrepreneurs. Shannon brings a refreshing, radically human approach to marketing that centers joy, energy alignment, and sustainable growth.

We dive into why doing business your way isn’t just a nice idea—it’s a necessity. Shannon shares her signature “one platform, one email” strategy, explains how she built a business that honors seasonal rhythms, and makes a compelling case for ditching marketing “shoulds” once and for all.

If you’re craving more simplicity, capacity, and joy in how you show up for your business… this episode is your permission slip.

Topics:

• Why joyful marketing is more effective marketing (3:50)
• Her signature “content personality” framework (and how it supports email strategy) (8:27)
• How to define your business seasons—and work with them instead of against them (14:00)
• The real story behind the “M.” in M. Shannon Hernandez (28:28)
• How partial scholarships fuel equity in her business model (24:00)

You can find M. Shannon at:

Website: joyfulbusinessrevolution.com

LinkedIn: mshannonhernandez

Mentioned in the episode:

Is Business Slow? We’ve Been There. Here’s What to Do About It. - Joyful Business Revolution

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend

Say hi!

• Follow me on Instagram at @jackihayes_obm
• Tell me what you loved about the episode at jackihayes.co/contact

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

Thinking about starting a podcast—but not sure where to begin?

At Podfox Media, I help business owners launch podcasts that reflect their voice, values, and goals. We’re offer a free 90-minute strategy session to help you clarify your concept, define your audience, and map out your next steps—with no pressure and plenty of space for your questions.

Visit launchmypodcast.com.

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If leads are slipping and proposals stall, it’s tempting to blame the platform. In this solo episode, I explain why most “tool problems” are really process gaps—and how I use my CARE framework (Clarity, Align, Reduce, Ease) to make the tools you already have work better. I walk you through defining “done,” reducing decision fatigue, setting cues you’ll actually notice, and when it does make sense to pilot new software—without derailing client work.

Topics

• How I gut-check whether it’s a tool gap or a process gap
• My CARE framework in plain language (Clarity, Align, Reduce, Ease)
• When I decide a new tool truly helps—and how I avoid platform churn

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• Find the complete show notes and transcripts atjackihayes.co

Say hi!

• Follow me on Instagram at @jackihayes_obm

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

Thinking about starting a podcast—but not sure where to begin?

At Podfox Media, I help business owners launch podcasts that reflect their voice, values, and goals. We’re offer a free 90-minute strategy session to help you clarify your concept, define your audience, and map out your next steps—with no pressure and plenty of space for your questions.

Visit launchmypodcast.com.

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What if your best marketing strategy isn’t a formula—but your ability to actually care?

In this episode of Here’s What I Learned, website strategist and messaging expert Krista Walsh joins me to challenge the “best practices” baked into online business culture. From canine reactivity to content strategy, Krista shares how empathy—not exploitation—is the key to both personal breakthroughs and sustainable marketing.

This is a must-listen for service providers who’ve ever felt icky about pain-point marketing, uncertain about their message, or trapped in someone else’s strategy.

Inside this episode:

• What reactive dogs can teach us about self-trust in business
• What “doing business your way” really means—and why it matters
• How Krista defines empathy-led messaging
• How to write from compassion, not coercion
• Using AI without losing your message’s soul
• What Krista would tell her earlier self about building a business

You can find Krista at:

Website: kristawalshcopywriter.com

LinkedIn: in/krista-walsh-copywriter

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Thinking about starting a podcast—but not sure where to begin?

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When we talk about building businesses that work for us, what does that actually mean in practice?

This week on Here’s What I Learned, I’m joined by Faith Clarke—organizational culture strategist and co-creator of Feminist Founders—for a deep, energizing conversation about values-led business, strategic collaboration, and how we unlearn the reflex to fix everything... especially when it’s uncomfortable.

Faith shares what she’s actively practicing right now: noticing the pull to fix when discomfort arises, and instead pausing to ask, what does my body need right now? That question alone cracked open so much for me—and I think it will for you too.

We also get into what it really looks like to build a business your way—including letting go of morning meetings, resisting hustle culture, and treating collaboration as co-creation... not another to-do list.

This one is full of grounded wisdom, gentle challenges, and the kind of strategic insight that makes you rethink how you lead, spend, and show up.

Topics:

• The hidden cost of using your strategic brain to avoid discomfort
• What it looks like to design your business around your actual life
• How Faith reframes collaboration as “holding the other corner of the sheet”
• What equity and liberation can look like inside your business (without the overwhelm)
• The weight of invisible labor—and what we can do about it, together

Whether you’re reimagining your business systems, craving more aligned partnerships, or just tired of putting yourself last… this episode is your invitation to do it differently.

You can find Faith at:

Website: faithclarke.com

Substack: faithwithlife

Mentioned in the episode:

• Feminist Founders on Substack

What next?

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When your business relies entirely on your energy—how you feel, how focused you are, how much you can give—your systems need to work with you, not against you.

In this re-released conversation from the Business with Ease summit, I sat down with strategist and Solopreneur Sisterhood founder Becky McCleery to unpack what it really means to design systems around your natural rhythms—not rigid routines.

We talked about:

• Why “systems” aren’t just tech—they’re everything that helps you run your business behind the scenes
• How to create structure that supports your capacity (even when it’s low)
• The #1 question to ask when a system feels broken—but you’re not sure why
• What sustainable backend systems look like when you’re building client-first and energy-first

Whether you're burned out by backend chaos or you’re craving a business that feels less brittle and more breathable—this conversation will help you start small, simplify intentionally, and build systems that actually serve you.

Where to find Becky:

LinkedIn: in/becky-lyter-mccleery

What next?

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Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

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Thinking about starting a podcast—but not sure where to begin?

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What if building a successful business didn’t require you to constantly show up, speak louder, or outwork everyone around you?

In this episode of Here’s What I Learned, I’m joined by Tara Reid—business and marketing strategist for introverted entrepreneurs—who shares how she built a sustainable, visibility-driven business without burning out. We talk about shifting from done-for-you services to scalable offers, how to honor your energy as a core business strategy, and why live visibility isn’t the only (or best) way to grow.

If you’re an introvert, neurodivergent, or just plain tired of the “just show up more” advice, this conversation is a game changer.

Topics covered:

• Why introverts need different visibility strategies (7:18)
• Shifting from 1:1 services to scalable programs and Voxer offers (12:39)
• The burnout that changed everything—and how Tara rebuilt from it (14:10)
• The return to realness in online business and how it helps introverts thrive (18:38)
• Using AI as a support tool, not a replacement (20:32)

You can find Tara at:

Website: thetarareid.com

Podcast: Introvertpreneur

Mentioned in the episode:

Take Tara’s free quiz to discover your introvert business strengths: thetarareid.com/quiz

What next?

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Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

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Thinking about starting a podcast—but not sure where to begin?

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What does it really look like to build a business around your lived experience, your values, and your bandwidth—especially when capitalism tells you to do the opposite?

In this episode of Here’s What I Learned, I’m joined by Megan Dowd—equity-centered coach, trademark Word Nerd, and the kind of business owner who doesn’t shy away from nuance. We dive deep into how to dismantle exploitation in your own business, what the online business industrial complex is actually doing to us, and how Megan burned down her old offers to rebuild a more human, sustainable, values-aligned structure.

This conversation is for every creative business owner who’s tired of forcing a “9 to 5” model into their non-linear, neurodivergent life.

Topics covered:

• Why tools like tarot and human design can unlock powerful self-awareness (4:52)
• How systems of exploitation show up in small business—and how to opt out (9:45)
• Defining coach vs. consultant vs. strategist—and why the language matters (13:01)
• The truth about the online business industrial complex and pyramid schemes (13:55)
• Reframing disability and the idea of “disabling” environments (18:10)
• Why corporate work isn't built for most people—and what we can learn from that (22:02)
• The role of questioning in business-building (25:20)
• Burning it all down: how Megan rebuilt her business after having a child (28:12)
• What she’d tell her past self about time, processing, and emotional bandwidth (37:59)

You can find Megan at:

Website: withmegandowd.com

Instagram: @withmegandowd

What next?

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Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

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Thinking about starting a podcast—but not sure where to begin?

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If business feels quieter right now—more space, fewer deadlines—you’re not alone. And you’re definitely not doing it wrong.

In this solo episode, I’m sharing the small shifts that have helped me (and the solopreneurs I work with) navigate slow seasons with clarity and care. This isn’t about scaling or optimizing every minute of downtime. It’s about noticing what’s already working… and gently building from there.

Whether you’re neurodivergent, guided by Human Design, or just tired of hustle-mode being the default, this episode is an invitation to move differently.

Here’s what I cover:

• Why systems already exist—even if you haven’t written them down (04:07)
• The power of rhythms over routines, especially for energy-led planning (11:22)
• What scaffolding looks like when you’re overwhelmed or foggy (08:38)
• How I build boundaries into my client processes—without overexplaining (16:43)
• What your business safety net could look like at 60% capacity (20:58)
• Micro-shifts that support Projectors, Generators, and neurodivergent solopreneurs (06:55)

This episode is a reminder: slow seasons don’t mean you’re falling behind. They mean you finally have space to shape the business that holds you.

What next?

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Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

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Thinking about starting a podcast—but not sure where to begin?

At Podfox Media, I help business owners launch podcasts that reflect their voice, values, and goals. We’re offer a free 90-minute strategy session to help you clarify your concept, define your audience, and map out your next steps—with no pressure and plenty of space for your questions.

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What if the way you’re “supposed to” grow your business… doesn’t actually work for you?

In this episode, I’m joined by marketing strategist and entrepreneur Sarah Gemmell for a conversation that goes beyond funnels and frameworks. We talk about what it really means to build a business around your strengths, your season of life, and your capacity—especially if you're neurodivergent, caregiving, or just done with the noise.

Sarah gets real about breaking up with the industry norms around offers, marketing, and communication—and how embracing synchronous support and simplified strategy completely changed the game for her and her clients.

If you’ve been trying to follow the “right” path and still feeling stuck, this episode will give you the clarity and permission to do things your way.

Here’s what we cover:

• Starting and scaling while parenting full-time (5:03)
• How life challenges create unexpected business clarity (6:45)
• Redefining what a “successful” offer looks like (8:44)
• Why asynchronous communication doesn’t work for everyone (12:25)
• The difference between coaching frameworks and true strategy (20:47)
• The root of most marketing problems: unclear messaging (25:10)

About Sarah Gemmell:

Sarah Gemmell is a marketing strategist who helps small business owners—especially those who are experts in their field—start marketing like it. She guides her clients from scattered to strategic using custom approaches that work with their brain, business model, and bandwidth. Through her DIY workbooks, 30-day lead generation challenge, and high-level one-on-one consulting (with both done-with-you and done-for-you options), Sarah makes it easier to build marketing that actually lands.

You can find Sarah at:

Website: sarahjeanco.com

Instagram: @sarahgemmell_

What next?

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Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

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Thinking about starting a podcast—but not sure where to begin?

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What does it take to lead a business through seasons of change—and still feel like yourself inside of it?

In this episode of Here’s What I Learned, Katherine Danesi joins me for a candid conversation on navigating uncertainty, evolving your offers, and creating a business that honors your actual life. From her days as a Fortune 500 exec to startup COO to systems-driven coach, Katherine has learned the value of doing business her way—and now helps others do the same.

We explore how human design, agency, and pricing all play into the shift from freelancer to CEO. And why learning to trust yourself is often the hardest—and most necessary—part of entrepreneurship.

If you're ready to stop white-knuckling your business and start building with clarity, this episode is your permission slip.

Topics Covered:

• Relearning how to live and lead through uncertainty (5:02)
• Why surrendering control can actually give you more agency (7:42)
• How human design shapes Katherine’s coaching style and boundaries (9:07)
• Rebuilding your business after stepping away or burning out (18:20)
• Why creative founders struggle with business development—and how to simplify it (21:43)
• Pricing resistance, rebranding delays, and what actually trips people up (23:52)

About Katherine Danesi:

Katherine is a coach and strategist for creative service providers who are ready to structure their businesses for long-term growth. With a background in corporate and startup leadership, she brings practical systems and powerful perspective to every client relationship.

You can find Katherine at:

Website: katherinedanesi.com

Instagram: @katherinedanesi

Newsletter: Business/Women with Katherine Danesi

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Music promoted byhttps://www.free-stock-music.com

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Thinking about starting a podcast—but not sure where to begin?

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What if the way you build your business mattered just as much as what you build?

In Season 9 of Here’s What I Learned, we’re shining a light on the path less promoted—the one paved with sustainable practices, nervous-system-friendly marketing, and business models rooted in your values.

This season, we go beyond strategies and into the systems, beliefs, and lived experiences that shape ethical, sustainable growth. You’ll hear what it means to grow slowly, market joyfully, and lead from values rather than vanity metrics. These are real conversations with entrepreneurs navigating change, redefining success, and leaning into what actually works for them.

And because we’re approaching a big milestone—episode 99—Season 9 also includes something special: three episodes that welcome back past guests. These aren’t replays—they’re reunions with fresh insights, proof that growth is rarely linear but always meaningful.

Season 9 launches Tuesday, August 5th. Make sure you’re subscribed, because this season is full of perspective shifts, strategy upgrades, and permission to build a business that truly fits.

What next?

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Thinking about starting a podcast—but not sure where to begin?

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We’ve made it to the end of Season 8—and today, I’m sharing the biggest themes that came up across every conversation I had with this season’s incredible business owners. These aren’t just talking points; they’re real-world lessons from folks who are rewriting the rules of business in ways that actually work for their lives.

From rethinking what success really means, to drawing clear boundaries, to ditching outdated norms in favor of joy, sustainability, and alignment—this episode is packed with the kind of clarity that changes how you move.

This season taught me a lot about how I want to build going forward—and I’m betting it’ll do the same for you.

Inside, I share:

• Why redefining success has become a non-negotiable for me and my clients
• How boundaries aren’t just self-care—they’re a strategy
• What I’ve had to unlearn to make space for a business that feels like mine
• Why connection-first marketing is more effective (and more human) than ever
• The small changes I made that helped me reclaim energy, time, and alignment

What next?

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Thinking about starting a podcast—but not sure where to begin?

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Can you build a business you love and keep your day job—without burning out?

I sit down with Chelsey Newmyer, behavior change specialist and founder of From Overwhelmed to Under Control, to unpack what it really takes to do both. From redefining productivity to letting go of the shame around evolving your offers, Chelsey offers insight-rich stories and strategies for creatives who are done with hustle culture and ready for a more values-aligned way to work.

If you’ve ever questioned your pace, your path, or your priorities—this episode is your permission slip to do business differently.

Topics:

• Redefining success and letting go of achievement pressure – [03:43]
• Why not getting the promotion was a win – [05:32]
• How Chelsey actually balances a 9–5 with her business – [11:44]
• The real reason time management isn’t enough – [13:43]
• The productivity myth that launched her business – [15:39]
• Six causes of procrastination—and how to stop them – [22:00]

You can find Chelsey at:

Website: chelseynewmyer.com

Instagram: @chelseyncoaching

What next?

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Before You Go—Grab Your Free Tech Audit Workbook!

Ever wonder if the tools you're using are actually the right ones for your business? Not just what’s popular, but what truly fits how you work?

That’s exactly what the Tech Audit Workbook helps you figure out. A straightforward way to assess your tech stack, spot what’s working (and what’s not), and make sure your tools are supporting your business—not adding extra steps.

It’s free, it’s easy to use, and it’ll help you make more intentional tech choices. Grab your copy now and give your tools a refresh!

Download the Tech Audit Workbook here →jackihayes.co/freebies

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Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

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Thinking about starting a podcast—but not sure where to begin?

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When your inbox values don’t align with your ethics... it’s time to change the rules.

In this conversation, Jacki sits down with Bev Feldman—email strategist, tech fairy, and outspoken advocate for human-first systems—to unpack what it really means to run email marketing through a lens of consent, clarity, and care.

Bev isn’t here to shame your funnel. She’s here to reframe it.

We talk about walking away from “bro marketing,” setting boundaries with confidence, and why your opt-in might be doing more harm than good. Whether you’ve been in business for years or are just getting started, this episode offers a grounded, strategic look at how to rebuild your marketing in a way that respects both your values and your audience’s autonomy.

If you’ve ever wondered whether your freebies actually matter—or felt uneasy about your list-building practices—this one’s for you.

Topics Covered:

• Bev’s personal growth and how it’s reshaped her client boundaries (03:33)
• What “consent-based” email marketing actually looks like (05:15)
• Rethinking the freebie-to-funnel pipeline—and why Bev insists on opt-outs (11:07)
• What to audit if your email list isn’t feeling good anymore (15:40)
• Practical tweaks to make your emails feel clearer and more ethical (20:08)

You can find Bev at:

Website: yourpersonaltechfairy.com

LinkedIn: in/beverlyfeldman1

What next?

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Thinking about starting a podcast—but not sure where to begin?

At Podfox Media, I help business owners launch podcasts that reflect their voice, values, and goals. We’re offer a free 90-minute strategy session to help you clarify your concept, define your audience, and map out your next steps—with no pressure and plenty of space for your questions.

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When your business demands more than your body can give, what do you do? In this episode, I sit down with Taina Brown—personal and professional development coach, somatic facilitator, and strategy whiz—for a powerful conversation on sustainable business practices, values alignment, and how Emergent Strategy by adrienne maree brown transformed the way she leads.

After a health crisis forced her to pause her business entirely, Taina reimagined everything. From redefining what success looks like to exploring what it means to lead like a flock of starlings, this episode is a masterclass in adaptation, curiosity, and values-first entrepreneurship.

If you're a creative service provider rethinking how to structure your business in a way that supports you—not just your clients—this one’s for you.

Topics:

• Navigating a full business pause due to a health crisis
• How Emergent Strategy helped Taina rebuild her work around rest
• Breaking free from toxic individualism in entrepreneurship
• Tiny rebellions: Redefining professionalism and challenging white supremacy in business
• 3 lessons Taina would tell her past self about running a business

You can find Taina at:

Website: ifthenand.org/tainambrown

LinkedIn: /in/tainabrown

Podcast: Messy Liberation

Mentioned in the episode:

Emergent Strategy:Shaping Change, Changing Worlds by adrienne maree brown

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Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

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Thinking about starting a podcast—but not sure where to begin?

At Podfox Media, I help business owners launch podcasts that reflect their voice, values, and goals. We’re offer a free 90-minute strategy session to help you clarify your concept, define your audience, and map out your next steps—with no pressure and plenty of space for your questions.

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What if staying solo didn’t mean staying stuck?

This episode is your permission slip to step out of the client-work grind without adding to your payroll. Whether you’ve tried hiring and hated it, aren’t financially ready, or just like flying solo—there’s another path. And it starts with systems.

This isn’t about tech for tech’s sake or hustle culture hacks. It’s about building a business that actually works for you.

If you’ve been craving more space without managing more people, this is your roadmap.

What next?

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Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

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Thinking about starting a podcast—but not sure where to begin?

At Podfox Media, I help business owners launch podcasts that reflect their voice, values, and goals. We’re offer a free 90-minute strategy session to help you clarify your concept, define your audience, and map out your next steps—with no pressure and plenty of space for your questions.

Visit launchmypodcast.com.

View Details

Send us a text

I spent years absorbing corporate “best practices”—how to write emails, how to hold meetings, how to pretend I wasn’t a full human while working. It wasn’t until I started working with creative, values-driven solopreneurs (like you) that I realized: a lot of those norms don’t actually serve us.

In this episode, I’m pulling back the curtain on the corporate habits I’ve consciously unlearned—and how replacing them with more personal, intuitive approaches has helped my business feel more human (and a lot less exhausting).

If you’ve ever questioned whether you really need to respond to emails within 30 minutes, or wondered if you’re “unprofessional” for protecting your boundaries, this one’s for you.

Topics:

• Why “quick response = good business” is a trap I no longer fall for
• How I replaced meeting-heavy schedules with async communication and clear workflows
• The harm of defaulting to “professional” tone over authentic voice—and what I use instead
• How rethinking urgency changed my client experience (and my nervous system)
• Why ditching these norms isn’t lazy—it’s values-led and sustainable

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend

Say hi!

• Follow me on Instagram at @jackihayes_obm

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

Thinking about starting a podcast—but not sure where to begin?

At Podfox Media, I help business owners launch podcasts that reflect their voice, values, and goals. We’re offer a free 90-minute strategy session to help you clarify your concept, define your audience, and map out your next steps—with no pressure and plenty of space for your questions.

Visit launchmypodcast.com.

View Details

Send us a text

What if your social media presence didn’t feel like a chore? In this candid conversation, I’m joined by Jayci Trujillo—founder of Happy Girl Marketing—for a refreshing chat on building flexible businesses, posting like a real human, and designing a social media strategy that works for you. We unpack everything from sourdough starters to sustainable client engagement, content creation myths, and what it actually means to do business your way (hint: it might not involve seven figures or funnels).

Whether you loathe Instagram or secretly love it but don’t have the time, Jayci brings actionable insights with a side of humor, honesty, and heart. If you’re looking for ways to align your content strategy with your energy—and still get results—this one’s for you.

Topics:

• Redefining Success + Doing Business Your Way (02:14)
• Time Flexibility & the Myth of “The Right Way” (05:51)
• Building Client Strategies That Actually Align (10:52)
• What Most Business Owners Hate About Social Media (13:00)
• Showing Up as Yourself (Even if You’re a D&D Nerd) (20:37)
• Avoiding Burnout as a Social Media Pro (27:41)

You can find Jayci at:

Website: happygirlmarketingco.com

Instagram: @happygirlmarketingco

Want to work with Jayci?

If you love Jayci's vibe and want her support with your social media, be sure to mention this episode of Here's What I Learned to get a 15% discount on her management packages.

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend

Before You Go—Grab Your Free Tech Audit Workbook!

Ever wonder if the tools you're using are actually the right ones for your business? Not just what’s popular, but what truly fits how you work?

That’s exactly what the Tech Audit Workbook helps you figure out. A straightforward way to assess your tech stack, spot what’s working (and what’s not), and make sure your tools are supporting your business—not adding extra steps.

It’s free, it’s easy to use, and it’ll help you make more intentional tech choices. Grab your copy now and give your tools a refresh!

Download the Tech Audit Workbook here →jackihayes.co/freebies

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

Thinking about starting a podcast—but not sure where to begin?

At Podfox Media, I help business owners launch podcasts that reflect their voice, values, and goals. We’re offer a free 90-minute strategy session to help you clarify your concept, define your audience, and map out your next steps—with no pressure and plenty of space for your questions.

Visit launchmypodcast.com.

View Details

Send us a text

In this episode of Here’s What I Learned, I sit down with podcast strategist and founder of Galati Media, Alesia Galati, to talk about building a values-first business, scaling intentionally, and why it's okay to burn it down and start again. We dive into doing business your way, creating sustainable systems, and overcoming imposter syndrome—especially when launching a podcast or trying to grow one without selling your soul.

Alesia shares her insights on leading a mission-driven team, offering generous (and free!) podcast education, and how she’s shifted her business to serve impact-focused creators who want to grow their podcasts on a budget.

Topics:

• Doing Business Your Way (3:35)
• Building and Managing a Values-aligned Team (7:00)
• Challenges of Imposter Syndrome and Sharing Your Story (13:52)
• Lessons Learned and Advice for Podcasters (21:48)

You can find Alesia at:

Website: galatimedia.com

LinkedIn: in/alesia-galati/

Mentioned in the episode:

Podcasting Unlocked

15 Ways to Improve Your Podcast

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• Find the complete show notes and transcripts atjackihayes.co

Say hi!

• Follow me on Instagram at @jackihayes_obm

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

Thinking about starting a podcast—but not sure where to begin?

At Podfox Media, I help business owners launch podcasts that reflect their voice, values, and goals. We’re offer a free 90-minute strategy session to help you clarify your concept, define your audience, and map out your next steps—with no pressure and plenty of space for your questions.

Visit launchmypodcast.com.

View Details

Send us a text

I’m sharing how I’ve been using ChatGPT as a judgment-free, burnout-aware sounding board. Not to write content or automate my business systems, but to help me think clearer and make values-aligned decisions without spiraling into overthinking or dumping thousands on a coach every time I hit a fork in the road.

I’ll walk you through how I use it like a meditation app for my business brain:

• to process decisions about capacity
• to evaluate offers based on energy, not just income
• and to support my long-term vision without sacrificing sanity or smutty romantasy breaks.

This one’s for the solopreneurs who love a good DIY session but still want it to feel like collaboration. If you're redesigning your services, restructuring your client journey, or trying to decide whether to scale back or double down—this method might help you hold space for big decisions without getting stuck.

Mentioned in the episode:

Quick Boost Support Pass - A focused 60-minute call to untangle one tricky piece of how you work with clients. Before, during, or after the project. Your pick. We’ll dig into what’s going wrong, and you’ll walk away with a clear plan to fix it—plus any tools, templates, or resources I think will help. (No fluff. No tech soup.)

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend

Say hi!

• Follow me on Instagram at @jackihayes_obm

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

Thinking about starting a podcast—but not sure where to begin?

At Podfox Media, I help business owners launch podcasts that reflect their voice, values, and goals. We’re offer a free 90-minute strategy session to help you clarify your concept, define your audience, and map out your next steps—with no pressure and plenty of space for your questions.

Visit launchmypodcast.com.

View Details

Send us a text

In today's episode, I’m pulling back the curtain on four small (but mighty) systems tweaks that have made my business feel smoother, calmer, and way more me. These aren’t shiny new tools or complicated funnels. I’m talking about simple shifts that helped me stop fighting my own energy and start designing a business backend that supports the way I actually work.

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend

Say hi!

• Follow me on Instagram at @jackihayes_obm

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

Thinking about starting a podcast—but not sure where to begin?

At Podfox Media, I help business owners launch podcasts that reflect their voice, values, and goals. We’re offer a free 90-minute strategy session to help you clarify your concept, define your audience, and map out your next steps—with no pressure and plenty of space for your questions.

Visit launchmypodcast.com.

View Details

Send us a text

What happens when an HR pro leaves the corporate grind to build a business rooted in ethics, empathy, and real talk? In this episode, I sit down with Kirsten Ziegler, an HR consultant who’s rewriting the rules of people management for small business owners. From navigating the difference between contractors and employees (without a legal headache) to building better hiring practices from the inside out, Kirsten breaks it all down in a way that’s clear, calm, and incredibly helpful.

Plus: Kirsten’s sharing a free job description template that’s as practical as it is thoughtful.

Whether you're building your first team or cleaning up some messy legacy systems, this conversation is here to remind you: HR doesn’t have to feel heavy—it can feel human.

Topics:

• Transitioning from Corporate to Entrepreneurship (3:35)
• The Role of HR in Small Businesses (7:54)
• Navigating Contractor vs. Employee Relationships (10:42)
• Hiring Practices and Avoiding Bias (19:01)

You can find Kirsten at:

Website: kdzhrconsulting.com

LinkedIn: /in/kirsten-zeigler-humanresources/

Mentioned in the episode:

Job Description Template

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend

Before You Go—Grab Your Free Tech Audit Workbook!

Ever wonder if the tools you're using are actually the right ones for your business? Not just what’s popular, but what truly fits how you work?

That’s exactly what the Tech Audit Workbook helps you figure out. A straightforward way to assess your tech stack, spot what’s working (and what’s not), and make sure your tools are supporting your business—not adding extra steps.

It’s free, it’s easy to use, and it’ll help you make more intentional tech choices. Grab your copy now and give your tools a refresh!

Download the Tech Audit Workbook here →jackihayes.co/freebies

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

Thinking about starting a podcast—but not sure where to begin?

At Podfox Media, I help business owners launch podcasts that reflect their voice, values, and goals. We’re offer a free 90-minute strategy session to help you clarify your concept, define your audience, and map out your next steps—with no pressure and plenty of space for your questions.

Visit launchmypodcast.com.

View Details

Send us a text

What if everything you’ve been taught about work, success, and professionalism is actually holding you back? In this episode of Here's What I Learned, I sit down with Becky Mollenkamp, an accountability coach and intersectional feminist, to unpack the hidden ways oppressive work norms shape our businesses—and how to break free from them.

Becky shares her journey of unlearning corporate conditioning, rejecting the toxic hustle mindset, and embracing a version of success that actually feels good. We talk about why professionalism is often just a gatekeeping tool rooted in white supremacy, how internalized oppression keeps us stuck in outdated business norms, and why so many entrepreneurs struggle to fully embrace the freedom of self-employment.

Topics:

• Stress Relief and Community Inspirations (1:15)
• Professionalism and Internalized Oppression (5:47)
• Challenges of Corporate Work (8:14)
• Starting the Feminist Podcast Collective (19:52)

About Our Guest: Becky Mollenkamp

Becky Mollenkamp is an accountability coach for high-achieving business owners, helping them stay focused on their goals without burning out or sacrificing their values. With nearly 20 years of self-employment under her belt, she has first-hand experience in unlearning oppressive work norms and building a business that truly aligns with her life. Becky is also the co-founder of the Feminist Podcast Collective, a community of podcasters committed to challenging traditional narratives and amplifying diverse voices.

Find Becky at beckymollenkamp.com

Resources & Links

🔹 Learn more about the Feminist Podcast Collective

🔹 Check out Becky’s Feminist Founders Newsletter & Membership

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• Find the complete show notes and transcripts atjackihayes.co

Before You Go—Grab Your Free Tech Audit Workbook!

Ever wonder if the tools you're using are actually the right ones for your business? Not just what’s popular, but what truly fits how you work?

That’s exactly what the Tech Audit Workbook helps you figure out. A straightforward way to assess your tech stack, spot what’s working (and what’s not), and make sure your tools are supporting your business—not adding extra steps.

It’s free, it’s easy to use, and it’ll help you make more intentional tech choices. Grab your copy now and give your tools a refresh!

Download the Tech Audit Workbook here →jackihayes.co/freebies

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

Thinking about starting a podcast—but not sure where to begin?

At Podfox Media, I help business owners launch podcasts that reflect their voice, values, and goals. We’re offer a free 90-minute strategy session to help you clarify your concept, define your audience, and map out your next steps—with no pressure and plenty of space for your questions.

Visit launchmypodcast.com.

View Details

Send us a text

Show Notes:

In this episode of Here's What I Learned, I’m flying solo to talk about one of my favorite nerdy rabbit holes: personality typologies—and how they’ve helped me design a business that actually works with how I’m wired.

I share what it’s like to be an INTJ, Enneagram 5w6, and Manifesting Generator (4/6 profile, sacral authority), and how these frameworks gave me language for my over-analysis, craving for competency, and need for fast decision-making.

But this episode isn’t just about me—it’s an invitation for you to explore how understanding your own personality can shape how you onboard clients, structure your services, and build a business that supports your energy instead of draining it.

Topics:

• Understanding my Myers-Briggs personality (01:24)
• Exploring the Enneagram (02:07)
• Learning my CliftonStrengths (04:03)
• Human Design and business structure (05:27)
• Discovering my Working Genius (06:55)

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review (it helps more folks find these convos)
• Share this episode with a friend who loves personality deep-dives
• Say hi on Instagram → @jackihayes_obm

Before You Go—Grab the Free Design Your Client Journey Mini Audit

If you’re wondering whether your client journey truly reflects how you work best—this free tool is your starting point.

The Design Your Client Journey Mini Audit blends Human Design insights with ChatGPT-powered prompts to help you evaluate and improve your onboarding, service delivery, and client offboarding process.

It’s not a generic checklist—it’s built to help creative service providers like you spot friction, recognize strengths, and shape a client experience that’s not just seamless, but sustainable and deeply personal.

Whether you're running on Manifesting Generator speed or slow-burning Projector energy, this audit helps you build smarter—not harder.

Grab your free mini audit here →jackihayes.co/freebies

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

Thinking about starting a podcast—but not sure where to begin?

At Podfox Media, I help business owners launch podcasts that reflect their voice, values, and goals. We’re offer a free 90-minute strategy session to help you clarify your concept, define your audience, and map out your next steps—with no pressure and plenty of space for your questions.

Visit launchmypodcast.com.

View Details

Send us a text

In this episode of Here's What I Learned, I'm joined by Melody Johnson, founder of The Course Consultant, to talk about creating courses, redefining success, and designing a business that truly fits your life.

Melody shares her journey of taking a 10-month break from business after adopting two special needs children—and what it meant to return with a new perspective on offers, availability, and boundaries. We dive into the reality of course completion rates vs. customer satisfaction (hint: they're not the same thing), how to build flexible offers that fit your actual life instead of just looking good on a sales page, and the importance of setting boundaries and how to communicate them to clients.

Topics:

• Adjusting her business as a new mom (02:10)
• Setting and communicating boundaries (04:41)
• Transitioning from an agency model to a solopreneur (09:58)
• Considerations for creating courses (11:34)
• Making courses accessible (19:33)

You can find Melody at:

Website: thecourseconsultant.com

Instagram: @thecourseconsultant

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• Say hi on Instagram → @jackihayes_obm

Before You Go—Grab Your Free Tech Audit Workbook!

Ever wonder if the tools you're using are actually the right ones for your business? Not just what’s popular, but what truly fits how you work?

That’s exactly what the Tech Audit Workbook helps you figure out. A straightforward way to assess your tech stack, spot what’s working (and what’s not), and make sure your tools are supporting your business—not adding extra steps.

It’s free, it’s easy to use, and it’ll help you make more intentional tech choices. Grab your copy now and give your tools a refresh!

Download the Tech Audit Workbook here →jackihayes.co/freebies

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

Thinking about starting a podcast—but not sure where to begin?

At Podfox Media, I help business owners launch podcasts that reflect their voice, values, and goals. We’re offer a free 90-minute strategy session to help you clarify your concept, define your audience, and map out your next steps—with no pressure and plenty of space for your questions.

Visit launchmypodcast.com.

View Details

Send us a text

In this episode of Here's What I Learned, I sit down with Casey Eade—connection strategist, professional friend-finder, and advocate for low-capacity business owners—to dive deep into authentic engagement, values-driven marketing, and creating sustainable business relationships. Casey shares her fresh take on collaborations, slow business growth, and why engagement strategies should actually work for you, not against you. We also discuss the importance of community, social media pressures, and how to balance business ambitions with personal capacity. If you're tired of cookie-cutter marketing advice and want to create connections on your own terms, this episode is for you.

Topics Covered:

• Rethinking engagement strategies for low-capacity business owners
• How to build collaborations that actually feel good
• The importance of business values in decision-making
• Navigating social media without the pressure of industry standards
• Slowing down and creating sustainable growth

You can find Casey at:

Website: heyitscasey.com/savvy

Instagram: @caseyconnects

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• Say hi on Instagram → @jackihayes_obm

Before You Go—Grab Your Free Tech Audit Workbook!

Ever wonder if the tools you're using are actually the right ones for your business? Not just what’s popular, but what truly fits how you work?

That’s exactly what the Tech Audit Workbook helps you figure out. A straightforward way to assess your tech stack, spot what’s working (and what’s not), and make sure your tools are supporting your business—not adding extra steps.

It’s free, it’s easy to use, and it’ll help you make more intentional tech choices. Grab your copy now and give your tools a refresh!

Download the Tech Audit Workbook here → jackihayes.co/freebies

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

Thinking about starting a podcast—but not sure where to begin?

At Podfox Media, I help business owners launch podcasts that reflect their voice, values, and goals. We’re offer a free 90-minute strategy session to help you clarify your concept, define your audience, and map out your next steps—with no pressure and plenty of space for your questions.

Visit launchmypodcast.com.

View Details

Send us a text

Welcome back to Here's What I Learned! We’re kicking off Season 8 with a solo episode (because apparently, I like talking to myself). It’s been two years since I started this podcast, and I’m reflecting on the lessons I’ve learned over three years of running my business.

This episode is part storytelling, part real talk, and part “what would 2021 Jacki say if she knew what was coming?” Spoiler: She’d probably be both terrified and relieved. From unexpected pivots to figuring out how not to have a toxic relationship with your business, this episode is packed with lessons I wish I’d known sooner.

What’s inside this episode?

• The winding path from VA to systems strategist—why niching down wasn’t the answer for me
• The myth of stability in retainers (and why you should always be selling)
• Why celebrating small wins actually makes a difference (and how I tricked myself into doing it)
• Business besties: the secret weapon for staying sane as a solopreneur
• Permission to diversify your income (because one offer does not have to be your entire identity)

If you’re in the thick of building your business and wondering if you’re doing it “right,” this episode is for you. Spoiler: There is no right way—just your way.

Hit play, and then tell me: What’s one lesson you’d tell your past self on day one of your business? Find me on Instagram or drop a review—I’d love to hear from you!

Mentioned in the episode:

My Favorite Networking Groups

Big Brave Business Podcast

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend

Say hi!

• Follow me on Instagram at @jackihayes_obm

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

Thinking about starting a podcast—but not sure where to begin?

At Podfox Media, I help business owners launch podcasts that reflect their voice, values, and goals. We’re offer a free 90-minute strategy session to help you clarify your concept, define your audience, and map out your next steps—with no pressure and plenty of space for your questions.

Visit launchmypodcast.com.

View Details

Send us a text

Season 8 is coming soon!

I can’t believe I’ve been doing this for eight seasons, but here we are! Here’s What I Learned is back, and this season brings more of the real, no-fluff conversations you love—plus some new twists.

🔹 More incredible guests sharing their expertise on ethical business, sustainable growth, and doing things your way.

🔹 More solo episodes where I pull back the curtain on what’s working (and what’s not) in my own business.

🔹 More inspiring soap box talks—because sometimes, I just need to say the thing out loud.

If you’re tired of hustle culture, cookie-cutter strategies, and business advice that doesn’t actually fit your life, you’re in the right place.

Hit subscribe and get ready—Season 8 drops March 11!

Let’s do business differently. See you soon.

Want to make sure you don’t miss an episode? Subscribe now wherever you get your podcasts.

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• Come say Hi on Instagram→ @jackihayes_obm

Before You Go—Grab Your Free Tech Audit Workbook!

Ever wonder if the tools you're using are actually the right ones for your business? Not just what’s popular, but what truly fits how you work?

That’s exactly what the Tech Audit Workbook helps you figure out. A straightforward way to assess your tech stack, spot what’s working (and what’s not), and make sure your tools are supporting your business—not adding extra steps.

It’s free, it’s easy to use, and it’ll help you make more intentional tech choices. Grab your copy now and give your tools a refresh!

Download the Tech Audit Workbook here →jackihayes.co/freebies

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

View Details

Send us a text

In this special wrap-up episode, I’m reflecting on the biggest lessons from Season 7 of Here’s What I Learned. This season was all about authenticity, alignment, and building businesses that don’t just work—but work for you. From simplifying services and trusting intuition to creating work-life balance and embracing creativity, the conversations this season were packed with insights and inspiration.

Tune in as I highlight the most impactful takeaways from my chats with incredible guests like Rachel Lee, Lauri Smith, Rosemarie Callender, and more. Whether you’re looking to refine your services, align your business with your values, or simply take a deep breath and trust yourself, this episode has something for you. Let’s wrap up the season by celebrating the power of doing business your way!

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• Find the complete show notes and transcripts atjackihayes.co

Say hi!

• Follow me on Instagram at @jackihayes_obm

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

Thinking about starting a podcast—but not sure where to begin?

At Podfox Media, I help business owners launch podcasts that reflect their voice, values, and goals. We’re offer a free 90-minute strategy session to help you clarify your concept, define your audience, and map out your next steps—with no pressure and plenty of space for your questions.

Visit launchmypodcast.com.

View Details

Send us a text

In this episode, I chat with Rachel Lee, an artist and brand stylist, about her journey from following traditional branding playbooks to creating a business that’s truly her own. Rachel shares how she transitioned from long, exhausting branding projects to offering one-week, live co-creation sessions that bring efficiency and joy back into the process. This pivot has transformed not only her client relationships but also her work-life balance.

Rachel opens up about the power of aligning your business with your values and how simple shifts—like putting on a pair of cat-ear headphones to get in the creative zone—can make all the difference. She also shares thoughtful advice on filtering business advice to ensure it matches your goals and values. If you’re ready to ditch cookie-cutter methods and craft a brand that’s as authentic as you are, this episode is a must-listen!

Topics:

• The Importance of Authenticity in Business (0:16)
• The Role of Co-Creation in Branding (16:35)
• The Impact of Authenticity on Client Attraction (17:05)
• Advice for New Business Owners (25:21)

You can find Rachel at:

Website: racheltylee.com

Podcast: Off Brand

What next?

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Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

Thinking about starting a podcast—but not sure where to begin?

At Podfox Media, I help business owners launch podcasts that reflect their voice, values, and goals. We’re offer a free 90-minute strategy session to help you clarify your concept, define your audience, and map out your next steps—with no pressure and plenty of space for your questions.

Visit launchmypodcast.com.

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In this episode, I talk with Lauri Smith, speaker and creator of the Vocal Presence Path, about embracing intuition in business. Lauri shares how joining a marketing program that didn’t sit right led her to rethink her approach and shift her content strategy. Guided by intuition, she launched the Speakers Studio, an intentional offer that aligns with her values and focuses on purpose over traditional metrics.

Lauri’s advice is simple: trust your instincts, build a business that feels true to you, and don’t let outside opinions pull you off track. This episode is a must-listen if you’re ready to bring intuition into your business decisions!

Topics:

• Challenges and Shifts in Business Strategy (3:31)
• Soul-Driven Business and Intuition (6:14)
• Courage to Go Bigger (8:59)
• Public Speaking and Finding One's Voice (14:25)
• Distinguishing Intuition from Fear (22:10)

You can find Lauri at:

Podcast: Soulful Speaking Podcast

What next?

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• Find the complete show notes and transcripts atjackihayes.co

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Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

Thinking about starting a podcast—but not sure where to begin?

At Podfox Media, I help business owners launch podcasts that reflect their voice, values, and goals. We’re offer a free 90-minute strategy session to help you clarify your concept, define your audience, and map out your next steps—with no pressure and plenty of space for your questions.

Visit launchmypodcast.com.

View Details

Send us a text

In this episode, I chat with Rosemarie Callender, a podcast coach and launch strategist, about her journey from following cookie-cutter business advice to building a business that truly aligns with her strengths and preferences. Rosemarie shares how she transitioned from managing podcasts on a stressful monthly retainer model to offering VIP day launches, where she condenses a six-week process into a two-week intensive. This shift has been a game-changer for her, helping her run a successful business for over 18 months.

Rosemarie also dives into the importance of understanding your strengths and staying true to them, instead of chasing every trend. She offers candid advice on why relying solely on social media isn’t a sustainable strategy and emphasizes the power of mindset work, clear messaging, and leveraging podcasts to attract clients and boost visibility. If you’re looking to build a business that works for you, this episode is packed with insights!

Topics:

• Navigating Business Models (3:02)
• Balancing Retainer Clients and Project-Based Work (6:21)
• The Role of Social Media in Business Success (19:04)
• The Impact of Mindset and Messaging (31:41)
• The Role of Podcasting in Business Growth (34:28)

You can find Rosemarie at:

Podcast: https://the-podcast-to-amplify.captivate.fm/listen

Website: www.toobusytopodcast.co.uk

Instagram: @toobusytopodcast

What next?

• Follow Here's What I Learned on your favorite podcast player
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• Share this episode with a friend
• Find the complete show notes and transcripts atjackihayes.co

Say hi!

• Follow me on Instagram at @jackihayes_obm

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

Thinking about starting a podcast—but not sure where to begin?

At Podfox Media, I help business owners launch podcasts that reflect their voice, values, and goals. We’re offer a free 90-minute strategy session to help you clarify your concept, define your audience, and map out your next steps—with no pressure and plenty of space for your questions.

Visit launchmypodcast.com.

View Details

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In this episode, I’m joined by Sue Almonte, a passionate traveler who’s made the leap from traditional business roles to carving out a space in travel-related entrepreneurship. Sue gets real about the ups and downs of experimenting in business and how aligning your work with your values can make all the difference. She shares some advice on navigating social media without burning out, and for all the solo travelers out there, she’s got tips on how to embrace being alone and ease into it with simple activities. Sue’s also working on a travel course designed to make travel more accessible for women, with big plans for brand partnerships and hosting group trips. Tune in for a conversation about finding your true passion and building a business that supports the life you want to live!

Topics:

• Sue's Entrepreneurial Journey and Personal Growth (0:46)
• Transitioning to Travel-Focused Business (1:04)
• Making pivots (5:02)
• Traveling while running a business (10:04)

You can find Sue at:

Instagram: @suealmonte

Mentioned in the episode:

Check out Sue's free guide on planning a solo European trip

What next?

• Follow Here's What I Learned on your favorite podcast player
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Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

Thinking about starting a podcast—but not sure where to begin?

At Podfox Media, I help business owners launch podcasts that reflect their voice, values, and goals. We’re offer a free 90-minute strategy session to help you clarify your concept, define your audience, and map out your next steps—with no pressure and plenty of space for your questions.

Visit launchmypodcast.com.

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In today's episode, I'm talking with Steph Wharton, leadership and visibility coach. Steph shares the transformative power of trusting yourself in business decisions. She also dives into how going all-in on your own choices, rather than getting swayed by outside opinions, can create true alignment. Steph opens up about the challenges of balancing visibility with personal life, especially after becoming a mom, and how that led her to shift her marketing strategy from social media to focus on speaking engagements and collaborations. Steph also offers actionable tips for maintaining brand presence during life changes, like using pre-scheduled content and celebrating small wins. Whether you're navigating a major life transition or looking to refine your marketing, Steph's advice will inspire you to trust your instincts and build a business that reflects your values and capacity.

Topics:

• Helping Clients Embrace Their Decisions (2:58)
• Overcoming Personal Challenges in Going All In (4:20)
• Flipping the Marketing and Visibility Stack (6:37)
• Balancing Business and Family Life (16:00)
• Preparing for Maternity Leave (20:54)

You can find Steph at:

Website: stephwharton.com

Instagram: @stephwharton_

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• Find the complete show notes and transcripts atjackihayes.co

Say hi!

• Follow me on Instagram at @jackihayes_obm

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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In today's episode, I talk with Tracy Stanger, an anti-hustle business coach about the importance of doing business in the most you way. Tracy shares her journey from a 9-5 job to running her own business and working 10 hours per week. She also talks about why she advocates for focusing on the essentials - offers, marketing strategies, and work routines - based on your individual preferences. We also chat about how taking breaks have helped her create some of her favorite offers and opportunities.

Topics:

• Defining "Most You" business (01:02)
• Plan your year and time management (03:32)
• Focusing on essential tasks (06:44)
• The importance of taking breaks (09:32)
• Personality typologies in business (12:48)

You can find Tracy at:

Website: www.tracystanger.com

Instagram: @tracy.stanger

Mentioned in the episode:

• Plan Your Year
• Sort, Purge, & Organize
• Alicia Peterson Baskel

What next?

• Follow Here's What I Learned on your favorite podcast player
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Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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In today's episode, Bailey Caswell and I discussed her journey from managing a real estate office to starting her own business. Bailey shares how she finds fulfillment working with local businesses and nonprofits. She highlights the challenges of balancing work and family, including setting clear work hours and teaching her child the concept of work time. And she stresses the importance of timing and prioritizing projects.

Topics:

• Assessing Whether a Project Worth Pursuing (4:40)
• Connecting with Local Businesses (11:42)
• Tips for Successful Networking (15:17)
• Balancing Work and Family Life (16:41)

You can find Bailey at:

Website: bloomcreativemarketing.com

Instagram: @hellyeahmarketing

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• Find the complete show notes and transcripts atjackihayes.co

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Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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In today's episode, Jillian and I discussed setting boundaries in business while balancing personal life and prioritizing self-care. Jillian shared her personal journey of learning to recognize and communicate her boundaries, while I talked about the importance of setting clear boundaries with clients and prioritizing self-care to avoid burnout. We also chatted about the importance of being intentional with content posting on social media and using keywords and hashtags to reach the right audience.

Topics:

• Balancing family and business, recognizing and setting boundaries (1:14)
• Setting boundaries with clients and finding the right fit for business (4:43)
• Managing time for work and family while running a business (10:54)
• Work-life balance and giving oneself permission to prioritize self-care and flexibility in business (18:14)

You can find Jillian at:

Website: jillianokeefemedia.mvsite.app

Instagram: @jillianfindinghappy

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• Find the complete show notes and transcripts atjackihayes.co

Say hi!

• Follow me on Instagram at @jackihayes_obm

Credits:

Intro and Outro Music: Atomic by Alex-Productions | https://onsound.eu/

Music promoted by https://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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In today's episode, Katie Carson and I talk about the importance of prioritizing self-care and mindset in business, emphasizing the need to recognize one's worth and take care of oneself. We also discuss the challenges of balancing work and personal life as creative entrepreneurs, highlighting the importance of understanding energy cycles and taking breaks to avoid burnout. And we chat about the importance of striking a balance between consistency and flexibility in marketing strategies.

Topics:

• Self-awareness, energy cycles, and work-life balance for solopreneurs (4:37)
• Entrepreneurship, burnout, and finding balance (8:49)
• Finding a balance between personal and professional goals (16:11)
• Marketing strategies, consistency, and collaboration (20:33)

You can find Katie at:

Website: www.kjcarson.com

Instagram: @ladykatiecarson and @ditchtheickpod

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• Find the complete show notes and transcripts atjackihayes.co

Say hi!

• Follow me on Instagram at @jackihayes_obm

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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In today's episode, I talk with Patricia Sung about the challenges and benefits of starting a business as people with ADHD. Patricia share the importance of seeking support and finding a balance between flexibility and structure when running a thriving business. We also chat about managing energy levels, prioritizing tasks, and creating more balanced schedules. Finally, we discuss the significance of failing early and often to gain data we can use to create success.

Topics:

• Prioritizing white space in schedules for productivity and well-being (06:05)
• Entrepreneurship, ADHD, and finding balance (11:07)
• Embracing flexibility and finding fulfillment in work despite challenges (16:47)
• Embracing failure in entrepreneurship and small business ownership (22:15)

You can find Patricia at:

Website: motherhoodinadhd.com

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• Find the complete show notes and transcripts atjackihayes.co

Say hi!

• Follow me on Instagram at @jackihayes_obm

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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In today's episode, Becky Bullard and I sit down to a conversation about prioritizing community needs in business decision-making. We also talk about the challenges of balancing creativity and financial sustainability in entrepreneurship, highlighting the need for honesty and sustainability in balancing these factors. Becky shares her story of how she turned politics sexy and how others can find their own well of coverage.

Topics:

• Prioritizing business decisions based on community needs and personal well-being (0:00)
• Using unconventional methods to engage people in politics (4:55)
• Creating a business that aligns with personal values and inspiration (8:55)
• Entrepreneurship, productivity, and political activism (15:21)

You can find Becky at:

Website: Democrasexy.com

Instagram: @democrasexy

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• Find the complete show notes and transcripts atjackihayes.co

Say hi!

• Follow me on Instagram at @jackihayes_obm

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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In today's episode, I talk with Sarah K. Heeter about the importance of prioritizing self-trust, emotional resilience, and emotional intelligence in business. We also discuss the various forms of grief entrepreneurs may experience and the importance of acknowledging and processing our emotions. This conversation emphasized the importance of prioritizing your own needs and well-being in business to achieve success and longevity.

Topics:

• Trusting intuition and avoiding negative influences in business. (0:00)
• Marketing strategies and the importance of empathy in business. (4:07)
• Sales calls, strategy sessions, and meeting clients' needs. (12:41)
• Business growth, grief, and change. (20:52)
• Building a successful podcasting business with time freedom. (37:49)

You can find Sarah at:

Website: podfoxmedia.com

Threads: @sarahkheeter

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• Find the complete show notes and transcripts atjackihayes.co

Say hi!

• Follow me on Instagram at @jackihayes_obm

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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In today's episode, Bridget Baker and I talk about the challenges of conforming to traditional business norms, balancing work and life, and creating personalized processes in your business. We also chat about the importance of giving ourselves permission to operate outside the norms and prioritizing personal comfort over productivity. Bridget shares her experience of embracing location independence and navigating midlife as a web designer.

Topics:

• Work-life balance and flexible schedules (03:20)
• Travel full-time after remodeling an Airstream and selling her belongings (5:50)
• Work environments, productivity, and communication styles (10:55)
• Receiving feedback and ego in business (20:30)
• Business growth, pivoting, and ageism in the industry (25:27)

You can find Bridget at:

Website: bridgetbakerbranding.com

Instagram: @bridgetbakerbranding

Mentioned in the episode:

Brand Your Biz course

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• Find the complete show notes and transcripts atjackihayes.co

Say hi!

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Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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In today's episode, I talk with digital illustrator, Kelli Perrault, about the value of embracing creativity and unpredictability in both business and life. We share our experiences with navigating unpredictable situations and Kelli share her personal challenges, including a breast cancer diagnosis and treatment. We also talk about the importance of leaning into natural inclinations and exploring multiple income streams to sustain creative pursuits.

Topics:

• Creative control and metrics in art and marketing (06:48)
• Kelli's breast cancer diagnosis and how she found comfort creating art during her treatments (10:24)
• Creativity, hard work, and getting into a flow state (17:18)
• Creating a community to support low-stakes exploration of creativity (21:33)

You can find Kelli at:

Website: https://www.pleasantcreative.co

Instagram: @pleasantcreative.co

Mentioned in the episode:

Patreon - The Pleasant Creative

Kelli's free community - Witchcraft Wednesdays

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• Find the complete show notes and transcripts atjackihayes.co

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Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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In today's episode, Amanda Gold and I discussed redefining professionalism and business success beyond traditional norms. I shared her experiences with trusting intuition and partnership, while Amanda highlighted the value of collaboration and creativity. We also discussed integrating art and creativity into business to enhance productivity and prioritize tasks.

Amanda is a life coach and artist with a background in social work, community building, and advocacy. She uses a trauma-informed, inclusive, and spiritual approach to help people become truly free, whatever that means for them.

Topics:

• Business growth and self care (03:50)
• Balancing multiple passions and integrating art into business. (07:21)
• Using play and fun in business to make tasks more enjoyable. (11:45)
• Internalized expectations and self-criticism in business. (23:22)
• Finding creativity and inspiration for business owners. (27:14)

You can find Amanda at:

Website: https://amandagoldcoaching.com/

Instagram: @magnificenteverything

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• Find the complete show notes and transcripts atjackihayes.co

Say hi!

• Follow me on Instagram at @jackihayes_obm

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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In today's episode, Ariana Rodriguez and I talk about setting boundaries in your business and how tech can help you uphold those boundaries. Ariana is on a mission to empower BIWOC-led, mission-driven companies. Providing C-suite level support and operational foundations, Ariana aims to help businesses scale sustainably and make their mark on the world. Drawing from personal experiences, including a background in tech solutions and understanding ADHD's challenges, Ariana offers compassionate guidance.

Topics:

• Embracing authenticity in business (03:40)
• Business as self-development (07:45)
• Strategic business growth (12:34)
• Trust and open communication in business (16:56)
• Business strategy and systems thinking (21:36)

You can find Ariana at:

Website: arstrategies.co

Instagram: @arianarodriguez.co

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• Find the complete show notes and transcripts atjackihayes.co

Say hi!

• Follow me on Instagram at @jackihayes_obm

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US

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In today's episode, Growth Strategist Frenchie Ferenczi talks with me about her wants for what she thought she "should" do, aligning her business decisions with her values, and building a business where scaling isn't the most important goal or even a goal at all.

Frenchie is a growth strategist who partners with startups, creatives, and industry experts ready for their next level of growth. Her outside-in approach delivers simple strategies for their bottom lines, clearing all that stands in the way of their business growth.

Topics:

• Business strategy and values alignment (01:23)
• Entrepreneurship, business growth, and avoiding common mistakes (06:44)
• Business growth, scaling, and staying close to the money (11:58)
• Business strategies and values alignment (17:41)
• Starting a business and gathering customer feedback. (22:50)

You can find Frenchie at:

Website: www.frenchieferenczi.com

Instagram: @frenchie.ferenczi

Mentioned in the episode:

• Stay Close to the Money - freebie
• Strategy Snacks - podcast

What next?

• Follow Here's What I Learned on your favorite podcast player
• Leave a review so the podcast is seen by more people like you
• Share this episode with a friend
• Find the complete show notes and transcripts atjackihayes.co

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Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

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Welcome to Here’s What I Learned, where we delve into the lessons my guests have learned when they said 'F it' to the traditional business advice and started running their business their way.

In Season 7, I’ll be talking to people like:

• Growth Strategist Frenchie Ferenczi
• Coach and Artist Amanda Gold
• Podcast Producer Sarah Heeter
• Brand and Website Designer Bridget Baker
• Visibility Coach Steph Wharton
• Artist Kelli Perrault
• COO and Systems Maestro Ariana Rodriguez
• Coach Trac Stanger

And many, many more amazing business owners.

If you’re a coach, consultant, or online service provider who’s tired of business advice that doesn’t align with your values or vision, you’ll want to listen to the amazing conversations I have with my Season 7 guests.

The first episode of Season 7 drops on April 9th.

Be sure you follow so you don’t miss an episode.

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In today's episode, I'm talking with business coach Tracy Stanger about how planning leads to more time, freedom, and flexibility. If you've wondered why you're always putting out fires or wishing you could take time away from your business (without it imploding) then you'll want to listen to this episode.

Topics:

• Why Tracy quit her 9 to 5 job
• How (and why) Tracy created Plan Your Year, an anti-hustle planner
• How using Plan Your Year helped Tracy take all of July off and still run a successful business

Mentioned in the episode:

Plan Your Year - the anti-hustle planner. Get clarity, calm, and carefree time with your family because you’ve planned ahead!

You can find Tracy at

Website: tracystanger.com

Instagram: @tracy.stanger

Next Steps

If you found this episode and others valuable, it would be awesome if you would leave a review so the podcast is seen by more people like you.

Say hi!

Follow me on Instagram at @jackihayes_obm

Complete show notes and transcripts can be found at jackihayes.online

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

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In today's episode, I'm taking you with me while I walk my dog and talk openly about my most recent launch of the Quarterly Launch Planning Collective. I'm sharing the "failed" launch that led to this newest offer, why I chose this particular format, and some of the ways I've promoted the program to reach my enrollment goal.

Topics:

• Reassessing and refocusing after a "failed" launch (02:06)
• Using coworking as accountability for course completion (05:07)
• Do my client prioritize launch planning for investments (07:58)
• Beta-testing my new program (16:15)

Mentioned in the episode

Preparing for your next launch and need support? Join the Launch Planning Collective. It's a workshop series + coworking + support. Learn my Launch Your Way method, set aside time on your calendar for planning your launch, and get support from me and the rest of the collective.

Next Steps

If you found this episode and others valuable, it would be awesome if you would leave a review so the podcast is seen by more people like you.

Say hi!

Follow me on Instagram at @jackihayes_obm

Complete show notes and transcripts can be found at jackihayes.online

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

Music promoted byhttps://www.free-stock-music.com

Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

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Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

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Recently, Gemma Hills and I sat down to talk about the process of creating offers and launching them in a way that feels aligned. Gemma is a business alchemist - an alignment coach, medium, and energy practitioner. She blends the modalities of coaching, mediumship, and EFT to streamline her clients' journey and bring them into alignment and flow.

Topics:

• Seeking alternative ways of living and doing business (05:22)
• Aligning your business with your passions and goals (11:28)
• Being realistic and flexible when launching (17:43)
• Overdelivering in courses and launches (35:31)
• Managing time and expectations (44:23)

You can find Gemma at

Website: gemmahills.co

Mentioned in the episode

Preparing for your next launch and need support? Join the Launch Planning Collective. It's a workshop series + coworking + support. Learn my Launch Your Way method, set aside time on your calendar for planning your launch, and get support from me and the rest of the collective.

Next Steps

If you found this episode and others valuable, it would be awesome if you would leave a review so the podcast is seen by more people like you.

Say hi!

Follow me on Instagram at @jackihayes_obm

Complete show notes and transcripts can be found at jackihayes.online

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If you follow me on Instagram, you've probably seen my Launch Lessons from the Rock Wall series in my stories. I decided to share those lessons with you. I began indoor bouldering in March of this year and I quickly found that the lessons I was learning as a novice climber could transfer to running an online business and planning a launch. In today's episode, I'm sharing eight launch lessons from the rock wall

Topics:

• Be prepared to fail (03:48)
• Just try it (05:26)
• Create a plan (06:47)
• Their way isn't your way (08:53)
• Practice technique (10:25)
• Warm up (11:20)
• Stop before the pump (12:12)
• It might take 300 tries (14:20)

Mentioned in the episode

Preparing for your next launch and need support? Join the Launch Planning Collective. It's a workshop series + coworking + support. Learn my Launch Your Way method, set aside time on your calendar for planning your launch, and get support from me and the rest of the collective.

Next Steps

If you found this episode and others valuable, it would be awesome if you would leave a review so the podcast is seen by more people like you.

Say hi!

Follow me on Instagram at @jackihayes_obm

Complete show notes and transcripts can be found at jackihayes.online

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Even the best-planned launch can be stressful, especially if you're not actively avoiding the five most common launch pitfalls. Avoiding these mistakes can mean the difference between a grueling launch and a hustle-free launch. If you're ready to launch your program, let's keep listening so that you can avoid these pitfalls.

Topics

• The importance of a plan
• Setting realistic expectations
• Estimating future capacity
• Planning for the middle
• Creating a holistic support system

Mentioned in the episode

How to Create Launch Goals That Feel Good, a free workshop on September 21, 2023. Register here. Replays will be available.

Next Steps

If you found this episode and others valuable, it would be awesome if you would leave a review so the podcast is seen by more people like you.

Preparing for your next launch and need support? Join the Launch Planning Collective. It's a workshop series + coworking + support. Learn my Launch Your Way method, set aside time on your calendar for planning your launch, and get support from me and the rest of the collective.

Say hi!

Follow me on Instagram at @jackihayes_obm

Complete show notes and transcripts can be found at jackihayes.online

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In today's episode, I'm talking about the different ways you can measure launch success. Why? Because a $100K launch is not the only way to have a successful launch. Yes, you need to make money because you're running a business. And there are countless other quantitative and qualitative ways to measure the success of your launch. Listen in to hear 14 of my suggestions.

Mentioned in the Episode:

Free workshop - How to Create Launch Goals That Feel Good

Be sure to subscribe and leave a review.

Complete show notes and transcripts can be found at jackihayes.online

Follow me on Instagram at @jackihayes_obm

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In today's episode, I'm sharing the 8 questions you need to ask when you plan a launch. These questions will guide you in creating a launch plan that is comprehensive and tailored to you. It starts with knowing what your offer is and who it helps. Listen in to learn the next 6 questions.

Mentioned in the episode:

Free Workshop - How to Create Launch Goals That Feel Good

Join me on 9/21 at 3:00 pm Eastern to learn how to set launch goals that don't make you feel bad if you don't hit $100K.

Be sure to subscribe and leave a review.

Complete show notes and transcripts can be found at jackihayes.online

Follow me on Instagram at @jackihayes_obm

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Season 6 is all about launching and we're kicking it off by defining what I mean when I say "launch." Why? So we're all on the same page before we start digging deeper into the world of launching. By sharing my definition of the process of launching, you'll understand exactly what outcome I'm trying to achieve when I work with my clients.

Topics:

• Introductions of the new season. 1:06
• My very first experience witnessing a launch. 2:17
• What is a launch? 3:39
• What are the phases of a launch? 5:23
• How long should you keep your cart open? 7:46
• Join the beta group for my upcoming launch planning workshop series. 9:54

Mentioned in the episode:

Quarterly launch planning workshop series waitlist - https://www.jackihayes.online/waitlist

Be sure to subscribe and leave a review.

Complete show notes and transcripts can be found at jackihayes.online

Follow me on Instagram at @jackihayes_obm

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Season 6 of Here's What I Learned is just around the corner. Episodes will begin dropping on August 28th and you'll notice a few changes to the format.

This season will be a mix of solo episodes and guest interviews, shorter episodes, and episodes will release on Mondays.

The best change... each season will be theme-based. And Season 6 is all about running a launch.

I know, you all hate launching. But I've made it my mission to make launching fun so you learn to love it (or at least like it).

If you don't believe that's possible, you'll want to be sure to catch all the episodes. So be sure to follow the show.

In the meantime, find me over on Instagram at @jackihayes_obm and send me a DM with questions you have about launching. 

See you August 28th.

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In today's episode, copywriter Brittany Herzberg is sharing her three most impactful launch lessons from her launch of The Ultimate Case Study Training in the summer of 2022. Brittany is the copywriter service providers call when they want to show up as the answer to a Googled question. She believes your #1 business-building task should be to create a powerful human connection with strangers. You can usually find her sitting on the floor—parked next to her 16-year-old dog, Jac—with an iced oat milk latte in hand.

Topics:

• Ask for support (02:05)
• Create a rough social media plan (04:20)
• If it doesn't feel good, you don't have to do it (05:14)

You can find Brittany at:

Website: https://brittanyherzberg.com

Instagram: @brittany_herzberg

Curious about case studies? Want to be the first to know when doors open to Brittany's The Ultimate Case Study Training again? Be sure to download your Profitable Case Study Roadmap! This is a step-by-step PDF of what case studies are & how to use these powerful marketing tools for your next launch.

Be sure to subscribe and leave a review.

Complete show notes and transcripts can be found at jackihayes.me

Ready to love launching? You can when you Launch Your Way. Launch Your Way is a 6-module course that will help you leverage your strengths, skills, personality, experience in, and values to create a bespoke launch process that embraces your uniqueness. Learn more at jackihayes.online/launch-your-way

Follow me on Instagram at @jackihayes_obm

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In today's episode, Deanna Seymour shares her experiments in launching. Digital Marketing Strategist and host of the podcast, Big Fun Content, Deanna Seymour knows the power of creativity, fun, and lettin' your freak flag fly when it comes to marketing your business. Whether she’s hosting an online coworking sesh or helping a client get over their fear of being on camera, Deanna uses humor and empathy to build a community that helps people feel seen, heard, and ultimately more comfortable in their own skin so they can have more fun getting in front of their perfect-fit clients.

Topics:

• Instagram story experiments
• Using storytelling in your launches
• Launching, ADHD, and Rejection Sensitivity Dysphoria
• How long to keep the cart open

You can find Deanna at

Website: deannaseymour.com

Instagram: thedeannaseymour

Be sure to subscribe and leave a review.

Complete show notes and transcripts can be found at jackihayes.me

Ready to love launching? You can when you Launch Your Way. Launch Your Way is a 6-module course that will help you see yourself as the hero in your launch adventure. Learn how to leverage your strengths, skills, personality, experience in a bespoke launch process designed to embrace your uniqueness. Learn more at jackihayes.online/launch-your-way

Follow me on Instagram at @jackihayes_obm

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In today's episode, visual translator, Laura Matteson is sharing her five most impactful launch lessons. Laura is a neurodivergent white woman with ADHD and Dyslexia, a mom of 2 who can rely on financial support from her partner and who lives in the United States. These bring both challenges and privileges to her launching experiences. She's been an online creative business owner for 11 years in the branding and visual communication industry and has lost track of how many times she's launched because it's happened so many times.

Topics:

• Have fun (0:00:44)
• There isn't one way to launch (0:01:31)
• Self-care during a launch (0:02:31)
• Screenshot everything (0:03:31)
• Have hype people (0:04:04)

You can find Laura at

Website: https://www.illustrative.us

Instagram: @illustrative.us

Join the O.I.C. // An ADHD-friendly membership for intuitive leaders who want to create a learning environment that is kind and inclusive for a greater variety of people - including themselves

Be sure to subscribe and leave a review.

Complete show notes and transcripts can be found at jackihayes.me

Ready to find your unique superhero launch style? Want to feel like your next launch is a bit more fun and a lot more like you? Take the Launch Like a Superhero Quiz to find out how to be a superhero in your next launch.

Follow me on Instagram at @jackihayes_obm

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In today's episode, Steph Wharton is sharing her three most impactful launch lessons. Steph is a quirky Latina known as the queen of leadership + visibility, who thrives on breaking the rules and prioritizing fun in life and business. She specializes in helping folks build confidence, become the go-to leader, and expand their visibility + impact beyond social media without feeling glued to their phone.

Topics:

• Diversifying your goals (01:51)
• Leverage the pre-launch phase (03:55)
• Be resilient AF (07:46)

You can find Steph at:

Website: stephwharton.com

Instagram: @stephwharton_

Podcast: Whole Damn Vibe

Be sure to subscribe and leave a review.

Complete show notes and transcripts can be found at jackihayes.me

Ready to find your unique superhero launch style? Want to feel like your next launch is a bit more fun and a lot more like you? Take the Launch Like a Superhero Quiz to find out how to be a superhero in your next launch.

Follow me on Instagram at @jackihayes_obm

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In today's episode, Miish Grixti is sharing her three most impactful launch lessons. Miish is the copywriting coach for life coaches. A fervent believer that the best copy you'll ever write will come from YOUR own brain, Miish shows coaches and creatives how to use their coaching, empathy, and intuitive understanding of humans to supercharge their written words so they can sell their coaching with copy and have a shirt-load of fun along the way.

Topics:

• Prioritize delight (00:59)
• Detached from but committed to your goal (03:02)
• Evaluate your launch (05:33)

You can find Miish at:

Website: miishgrixti.com

Instagram: @miishgrixti

Take Miish's free quiz and discover your natural superpower when it comes to writing copy for your coaching.

Be sure to subscribe and leave a review.

Complete show notes and transcripts can be found at jackihayes.me

Ready to find your unique superhero launch style? Want to feel like your next launch is a bit more fun and a lot more like you? Take the Launch Like a Superhero Quiz to find out how to be a superhero in your next launch.

Come follow me on Instagram at @jackihayes_obm and say hi.

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In today's episode, anti-hustle business coach, Tracy Stanger shares her three most impactful launch lessons. Tracy believes we shouldn’t have to choose between meaningful work and feeling fully present for motherhood and our own damn lives. She’s on a mission to prove we CAN have time for our dreams when we focus on RESULTS instead of just checking shit off a to-do list. Her Less But Better™ business strategy helps moms make more money and more impact, with more time for rest, and less stress.

Topics:

• Have fun
• Plan around your energy
• There's always something to celebrate

You can find Tracy at

Website: tracystranger.com

Instagram: @tracy.stanger

Check out her program Bounce Back to get back on track quickly after a sucky launch!

Be sure to subscribe and leave a review.

Complete show notes and transcripts can be found at jackihayes.me

Ready to find your unique superhero launch style? Want to feel like your next launch is a bit more fun and a lot more like you? Take the Launch Like a Superhero Quiz to find out how to be a superhero in your next launch.

Come follow me on Instagram at @jackihayes_obm and say hi.

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In today's episode, I'm talking with TaVona Denise about what we're unlearning in life and business. We also explore our common love of Launching. It's from TaVona that I learned to look at launches as throwing a party. TaVona helps coaches and online service providers redesign their businesses so they can have the lifestyle and impact they started the business for. TaVona is the author of Unstoppable Success: How to Finally Create the Body, Business and Lifestyle You Want and the voice behind the podcasts, Breaking Protocol and Coaching & Conversations.

Topics:

• Unlearning that time equals money (02:56)
• How to increase your love of launching (09:50)
• Don't fix what's broken (16:16)
• The sophomore curse of launching (22:49)
• Every launch is preparing for the next one (24:48)
• Business pivots and returning to your roots (29:09)

Mentioned in the episode:

The Launch Clinic

You can find TaVona at:

Website: www.tavonadenise.com

Instagram: @TaVonaDenise

YouTube: TaVona Denise

Be sure to subscribe and leave a review.

Complete show notes and transcripts can be found at jackihayes.me

Follow me on Instagram at @jackihayes_obm

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In today’s episode, Alexandra Raymond and I are chatting about using systems to save time and effort in your business. Alexandra has been a finance professional for 10+ years and her products and services help solopreneurs and small business owners demystify their company’s finances.

Topics:

• Adopting systems and technology to make things faster and more efficient (6:07)
• How to get started with QuickBooks (8:34)
• Moving from spreadsheets to QuickBooks (10:59)
• How to adopt systems into your business (13:21)
• The differences between systems and processes (16:58)

Mentioned in the episode:

The Ultimate Quickbooks Online Setup

You can find Alexandra at

Website: www.trackmymoney.co

Instagram: @trackmymoney.co

Be sure to subscribe and leave a review.

Complete show notes and transcripts can be found at jackihayes.me

Follow me on Instagram at @jackihayes_obm

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In today’s episode, I’m talking with Nadia Anderson about recognizing your capacity and learning that a change in capacity isn’t a failure. Nadia is a calm problem solver and multi-passionate entrepreneur with an accounting business, coworking and event space, and wedding planning services. Nadia protects peace, promotes the value of rest and play in the rhythm of productivity, and chases joy! She’s a bookworm and a live music lover.

Topics:

• A change in capacity is not a failure (1:16)
• Being more conscious of what is filling you up (17:09}
• Entrepreneurship can be isolating (18:44)
• Figuring out your capacity (23:36)
• Advice for multi-passionate entrepreneurs (36:15)

You can find Nadia at

Website: meetnadiaanderson.com

Instagram: @meetnadiaanderson , @vagraceevents, @experiencelavendarhill

Be sure to subscribe and leave a review.

Complete show notes and transcripts can be found at jackihayes.me

Follow me on Instagram at @jackihayes_obm

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In today's episode, I'm talking with Sarah Heeter (she/her) about how podcasting can give you, and your business, a seat at the table and helps you connect with your ideal clients. Sarah is a Podcast Producer and strategic consultant, and the founder and CEO of Pod Fox media. She helps business owners strategically launch, grow and monetize podcasts in order to grow their audiences, establish their expertise and make more money.

Topics:

• Freedom found in entrepreneurship (05:36)
• Hiring your spouse/partner to work in your business (08:31)
• Her entrepreneurial journey (13:25)
• Her favorite things about podcasting (19:30)
• How to get started with podcasting (21:16)
• Mindblowing podcast statistics (25:28)
• How to promote your podcast (28:41)
• Her one piece of advice on starting a podcast (35:05)

You can find Sarah at

Website: sarahheeter.com

Instagram: @sarahheeter

Be sure to subscribe and leave a review.

Complete show notes and transcripts can be found at jackihayes.me

Follow me on Instagram at @jackihayes_obm

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In today's episode, I'm talking with my coach Steph Wharton (she/her) about setting goals for a Whole Damn Vibe. Steph is a quirky Latina known as the queen of leadership + visibility, who thrives on breaking the rules and prioritizing fun in life and business. She specializes in helping folks build confidence, become the go-to leader, and expand their visibility + impact beyond social media without feeling glued to their phone. When Steph isn't coaching clients on all things business, you can find her with a big glass of red wine, watching Spanish shows on Netflix, and dancing the bachata.

Topics:

• Applying Human Design to your business (01:59)
• What is "Whole Damn Vibe" (04:50)
• Making room for life when you love your biz (14:47)
• Creating hobbies based on your real, not idealized, self (19:10)
• Setting up your day for a Whole Damn Vibe (21:55)
• Think outside the box when goal setting (24:52)

You can find Steph at:

Website: stephwharton.com

Instagram: @stephwharton_

Podcast: The Fiercely Visible CEO

Steph's gift to listeners:
30 Ways to Get Visible

Be sure to subscribe and leave a review.

Complete show notes and transcripts can be found at jackihayes.me

Follow me on Instagram at @jackihayes_obm

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In today's episode, I'm talking with Mariko Gordon about the manipulative tactics used to separate us from our wallets, transparency in business, and why you need to work on your financial intimacy. Mariko built a $2.5B money management firm from scratch. When she founded Daruma, only a handful of women of color owned their firms. Today she mentors women who want to start a business, turn their side hustle into a living, better manage their finances, or work through a tricky patch in life or business. She is also a poet, hypnotist, life coach, hula dancer, and Treasurer on the Board of the Asian American Writers’ Workshop.

Topics:

• Tactics used to separate us from our wallets (01:24)
• Transparency in business (08:02)
• Don't be surprised by taxes (11:18)
• What financial intimacy means (17:49)
• Our money stories (20:59)
• The three bodhisattvas of finances (30:59)

You can find Mariko at

Website: https://marikogordon.com

LinkedIn: https://www.linkedin.com/in/mariko-gordon-cfa-a59a20b

Twitter: https://twitter.com/marikogordoncfa

Instagram: https://www.instagram.com/marikogordon

Medium: https://medium.com/@mariko-gordon

Be sure to subscribe and leave a review.

Complete show notes and transcripts can be found at jackihayes.me

Follow me on Instagram at @jackihayes_obm

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In today's episode, I'm talking with Laura Kelly (she/her) about recovering from burnout, outsourcing for business growth, and the art of delegation. Laura Kelly is the Founder and CEO of TulaBooks. Laura has more than 15 years of accounting, finance, and HR experience, and she brings that knowledge to her small business clients every day. She is an expert number cruncher, but her true passion is storytelling and translating your numbers to show you what they really mean for your business and your life.

Topics:

• Recovering from burnout (01:30)
• The impact of small habit and behavior shifts (09:41)
• Outsourcing for business growth (18:36)
• The art of delegation (26:57)
• Spending money for your business growth (30:00)

Mentioned in the episode:

Book a call with Laura

You can find Laura Kelly at

Website: tulabooks.co

Instagram: tulabooks.co

LinkedIn: https://www.linkedin.com/in/lbkelly/

Be sure to subscribe and leave a review.

Complete show notes and transcripts can be found at jackihayes.me

Follow me on Instagram at @jackihayes_obm

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In today's episode, I'm talking with Gail Keyes Allen about working with doubt, shifting out of corporate habits, and experimenting in entrepreneurship. Gail is a multiple 6-figure Life, Business & Money Manifestation Coach. She works with Coaches, Creatives and Consultants to help them generate $100k+  in their business by reprogramming their money beliefs and falling in love with themselves.

Topics:

• Working with doubt (01:14)
• Shifting out of corporate habits (05:14)
• Choosing what we want for this life (09:55)
• Experimenting in entrepreneurship (16:15)
• Believing it's possible (20:57)
• Looking for the evidence (24:34)

You can find Gail at

Website: gailkeyesallen.com

Instagram: @gailkeyesallen

Be sure to subscribe and leave a review.

Complete show notes and transcripts can be found at jackihayes.me

Follow me on Instagram at @jackihayes_obm

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In today's episode, I'm talking with SEO specialist, Danielle Gagnon, about learning how to prioritize yourself in business and life. We cover topics like taking control of your schedule, breaking free of the employee mindset, and growing up without an entrepreneur role model. Danielle started her business in 2018. And today helps female entrepreneurs grow their businesses organically and massively through search engine optimization and content marketing.

Topics:

• Putting yourself first (01:21)
• Breaking the employee mindset as a business owner (05:24)
• The importance of entrepreneur role models (14:19)
• Taking time away from the business (16:40)
• What really matters with SEO (18:10)
• The missing piece with SEO and marketing (18:39)
• SEO is not a quick fix (23:40)

You can find Danielle at:

Website: {insert link}: elevatevirtualmarketing.com

Instagram: {insert link}: @daniellegagnon_seo

Free Resource: Rank Secrets PDF Guide

Be sure to subscribe and leave a review.

Complete show notes and transcripts can be found at jackihayes.me

Follow me on Instagram at @jackihayes_obm

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On today's episode, Holly Morgan (she/her) and I talk about when you should consider paid ads as part of your marketing strategy. Holly is a wife, girl mom, paid traffic strategist, and FB/IG ads expert who helps impact-driven coaches find and connect with their audience through the power of paid advertising. She’s on a mission to help business owners connect with their audience, increase revenue, have more impact, and more time freedom by having profitable launches.

Topics:

• How to know when you're ready for paid ads (03:16)
• What you need to know about your ideal client for successful ads (08:49)
• What ad platform should you use (11:18)
• What it's like to work with an ad strategist (15:14)
• Why it's important to know your numbers (19:14)

You can find Holly at

Instagram: mrshollymorgan1

Be sure to subscribe and leave a review.

Follow me on Instagram at @jackihayes_obm

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On today's episode, I'm talking with Dr. Melissa Bird about the role intuition can play in running and growing your business. As a life coach, lay preacher, author, and keynote speaker, Dr. Melissa Bird is a world-class presenter who has appeared before audiences at universities, conferences, and religious institutions around the world. Her combination of education, real-life experience, and practical advice makes her a powerful force of change in the lives of the people she connects with. She is the author of SAGE Guide to Social Work Careers Your Journey to Advocacy and the co-author of the book Women Connected in Wisdom - stories and resources rooted in the 8 dimensions of wellness.

Topics:

• Her journaling practice (04:41)
• Power of coaching to help you see your patterns (10:52)
• The practice of listening to your intuition (14:20)
• Being your authentic self (23:22)
• Using your intuition in business (29:37)
• Fear as an easy out (41:21)
• What she's learned as a business owner and coach (45:11)

Mentioned in the episode:

Sarah Maas (affiliate link)

Witch by Lisa Lister (affiliate link)

Chani Nicholas

Susan Hyatt

Women Connected in Wisdom

You can find Melissa at

Website: drmelissabird.com

Instagram: birdgirl1001

Twitter: birdgirl1001

Be sure to subscribe and leave a review.

Complete show notes and transcripts can be found at jackihayes.me

Follow me on Instagram at @jackihayes_obm

Music by Alex_MakeMusic from Pixabay

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On today's episode, I'm talking with Laura Matteson (she/her) of Illustrative about the impact visuals play in your business and life. Laura is a visual translator who helps intuitive leaders take complex or jumbled ideas and organize them into understandable visuals to help them boldly take their next steps forward. She loves helping other visually-minded humans think and communicate in their own way so they can make an impact in their world.

Topics:

• Visual thinker vs. visual learner (02:50)
• Self-assessments and labels (04:20)
• Vision mapping (13:55)
• Visuals as a tool of oppression or inclusion (24:10)
• There are no bad ideas (34:24)

Mentioned in the episode:

Designology: How to Find Your Placetype and Align Your Life with Design (affiliate link with Bookshop.org)

Rise Up, Sing Out

The Dim History & Hopeful Future of Visual Persuasion

Why Do Pictures Speak 1,000 Words? Looking At The Connection of Visuals & Emotions

You can find Laura at

Website: Illustrative.us

Instagram: Illustrative.us

Be sure to subscribe and leave a review.

Complete show notes and transcripts can be found at jackihayes.me

Follow me on Instagram at @jackihayes_obm

Music by Alex_MakeMusic from Pixabay

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On today's episode, I'm talking with the MFR Coach, Heather Hammell, about her latest launch experience and her journey from transitioning from 1:1 coaching to group coaching. Heather is a Life and Business Coach for John Barnes Trained Myofascial Release Therapists. She helps MFR Therapists to stop under-earning and burning out by helping them to create the foundation to run six-figure businesses.

As an MFR Therapist herself for over a decade, Heather struggled with how to price her service, get fully booked, and create the type of schedule that still allowed her to enjoy life outside of the office. She knew that things could be different. She wanted to be a high-income earner and went to work figuring out what that looked like. Now she spends her time fully immersed in the coaching world, helping MFR Therapists to do it too! Six figures are possible, and it doesn’t include working any harder or working more.

Topics:

• Choosing your niche
• 1:1 coaching vs group coaching
• Committing to your offer
• Going without coaching support
• Heather's Launch VIP Day experience
• What Heather learned from her latest launch
• Heather's launch advice
• How Heather has removed hustle from her business

You can find Heather at:

Website: themfrcoach.com

Instagram: themfrcoach

Podcast: The MFR Coach

Be sure to follow and leave a review.

Complete show notes and transcripts can be found at jackihayes.me

Follow me on Instagram at @jackihayes_obm

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Amber Taylor (she/her) is a 5'11" purple-haired goddess. Amber is the Pleasure Priority Coach and helps changemakers transform their impact through the vehicle of pleasure to deeply heal their wounds of mind, body, and spirit. Amber is a multi-certified coach that tailors her approach to each client by expertly weaving her unique take on different disciplines to best suit client needs.

Topics:

• What does pleasure mean to Amber? (03:55)
• Pleasure as a form of self or soul care. (10:45)
• How to get back in touch with what's pleasurable. (14:58)
• How to quiet the perfectionist voice that tries to ruin your pleasure (17:50)
• Amber's suggestions on how to find what brings you pleasure. (22:40)
• How is pleasure activism? (24:05)
• How to bring pleasure into your work or business. (26:32)
• Amber's advice on how to start your business with pleasure practices (33:30)

You can find Amber at

Website: ambertaylorcoaching.com

Instagram: @ambertaylorcoaching

TikTok: @ambertaylorcoaching

Facebook: Amber Taylor Coaching

Podcast: The Pleasure Priority

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Complete show notes and transcripts can be found at jackihayes.me

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Today's guest is Rachel Nelson (she/her/hers), a certified life coach, grief guide, and death doula in training. Rachel's own journey with grief led her to where she is today, helping others process their grief. Listen in as we discuss how I worked with Rachel to launch her group program, Welcoming the Waves of Grief. We discuss knowing when it's the right time to do something, some of the processes we did to prepare for the launch, and the lessons she learned from launching her program.

Topics:

• Meet Rachel (00:42)
• Asking for help when preparing to launch (4:08)
• Knowing its the right time to do something despite how busy life can be (8:50)
• The process we did while preparing for Rachel's launch (11:12)
• Why you should rethink consistency and what it means (17:13)
• Lessons learned from launching (22:45)
• Giving information freely, so people can make good choices (25:00)
• About the Welcoming the Waves of Grief program (31:07)
• Advice to anyone thinking of launching a program (37:53)

Mentioned in the episode:

Being Mortal: Medicine and What Matters in the End - Atul Gawande

Welcoming the Waves of Grief program from Rachel

You can find Rachel at:

Website: roots2wingscoaching.com

Instagram: @rachelnelson_

Be sure to subscribe and leave a review.

Complete show notes and transcripts can be found at jackihayes.me

Follow me on Instagram at @jackihayes_obm

Music by Alex_MakeMusic from Pixabay

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On today's episode, Asha Wilkerson (she/her/hers) and I are talking about business law and hiring a contractor versus an employee. Asha is committed to helping entrepreneurs of color not only start businesses but also stay in business for years to come. Asha takes great pride in working with and teaching BIPOC entrepreneurs about business formation, contract creation, and liability reduction. Out of the office, Asha enjoys traveling, reading, Cuban salsa, and throwing parties. She is conversational in many languages and has plans to learn more.

Topics:

• Why is it a good idea to legally form a business? (3:10)
• The differences between different business types (sole proprietor, LLC or corporation) (7:20)
• Contracts versus Terms & Conditions. (14:27)
• Why is it beneficial to work with an attorney? (20:08)
• Changing your mindset about business (25:10)
• Differences between hiring a contractor or an employee. (27:08)
• Being a business owner to build a legacy (33:55)

Mentioned in the episode:

The Millionaire Next Door: The Surprising Secrets of America's Wealthy by Thomas J. Stanley and William D. Danko

Asha's Membership Program: Transcend

You can find Asha at:

Website: WilkersonLawOffice.com

Instagram: @ashawilkersonesq

Podcast: Transcend the Podcast

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Complete show notes and transcripts can be found at jackihayes.me

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On today's episode, Nicole Magelssen and I are talking about when and how to bring on a virtual assistant. Nicole is the founder and CEO of Alpine Virtual. Having been a virtual assistant for eleven years, Nicole created Alpine to bridge the gap between quality, vetted virtual assistants and business owners looking for help. She lives in Denver, Colorado with her husband and two sons.

Topics:

• When should you hire a VA? (2:40)
• Recommendations for onboarding a VA. (5:36)
• Different types of VAs. (10:20)
• Tips on communicating with your VA. (13:05)
• How to find a VA. (19:21)
• The process of hiring a VA with Alpine Virtual. (21:12)
• VA agencies pros and cons. (26:45)
• A VA is a contractor and how that's different than an employee. (30:25)

Mentioned in the episode:

The Genius Zone: The Breakthrough Process to End Negative Thinking and Live in True Creativity by Gay Hendricks Ph.D. (affiliate link)

You can find Nicole at

Website: Apline Virtual

Instagram: @alpinevirtual

Be sure to subscribe and leave a review.

Complete show notes and transcripts can be found at jackihayes.me

Follow me on Instagram at @jackihayes_obm

Music by Alex_MakeMusic from Pixabay

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In this week's episode, Megan Kierstead and I are talking about running a business with a neurodivergent brain. Megan Kierstead is a certified life coach with ADHD, chronic illness, and cool hair. She helps multi-passionate rulebreakers create an empowering, playful relationship to getting shit done that is compatible with their unique body and brain. Meg's coaching incorporates over a decade of experience of advising tech leaders in strategy and user experience, as well as deep expertise in human behavior and social science. She's a big nerd (especially about neuroscience and the human mind), and lives in Sonoma, California with bunnies and lots of glitter.

Topics:

• Masking neurodivergence when you are socialized as a girl/woman (7:52)
• Your most important assets as a CEO (13:05)
• How to lead a neurodiverse team (17:25)
• Make your own rules (20:32)
• Building a relationship with yourself (29:32)
• Should you pursue a diagnosis (30:25)

Mentioned in the episode:

Black Sheep Playground

Instagram Live - Should I get a diagnosis

You can find Megan at

Website: MeganKierstead.com

Instagram: @megkierstead

Be sure to subscribe and leave a review.

Complete show notes and transcripts can be found at jackihayes.me.

Follow me on Instagram at @jackihayes_obm

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In today's episode, Amanda Kingsley and I are talking about finding your niche in coaching, life after an abortion, using a podcast to change lives, and being a badass feminist. Amanda is a Certified Feminist Life Coach and Doula. She is the host of the Speaking Light Into Abortion podcast. And the Author of ‘What I Wish: 100 love notes to help you survive, come alive, and thrive after abortion.’ After her own unanticipated abortion as a mother of three, she recognized the need for a wider conversation around the complex emotional landscape of life after abortion.

Topics:

• Our mission as humans (6:38)
• Being "good" feminists (12:51)
• Life after an abortion (13:36)
• Finding the most authentic version of you (17:50)
• Starting a podcast (22:31)
• Providing value (28:35)

Resources for locating safe abortion options:

To find an abortion clinic: abortionfinder.org

Resource on abortion pills: plancpills.org

Resource for financial assistance: 800-772-9100

Resource for legal assistance: reprolegalhelpline.org

Mentioned in the episode:

Speaking Light Into Abortion podcast

What I Wish: 100 love notes to help you survive, come alive, and thrive after abortion

You can find {Insert Guest Name} at

Website: www.amandastarkingsley.com

Instagram: @amandastarkingsley

Be sure to subscribe and leave a review.

For show notes and transcripts visit jackihayes.online/podcast. While you are there, be sure to subscribe to my Mindset+Strategy email list.

Follow me on Instagram at @jackihayes_obm

Music by Alex_MakeMusic from Pixabay

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On today's episode, I'm talking with Emily Feairs about how to be a feminist leader, as a coach, as an employer, and even as a team of one. Emily is a coach for smart women who want to make an impact on the world WITHOUT exhausting themselves in the process. A former executive and senior political advisor with two small kids, Emily knows what it is like to juggle all the things and feel like you are failing at each one. With her background in psychology and feminist policy, Emily's coaching makes doing what you love without sacrificing your life both simple and doable for even the busiest of us.

Topics:

• Defining feminist leadership
• The feminist version of delegation
• Being a feminist leader as a team of one
• The expected expectation of perfectionism
• Defining wins on your terms
• Defining confidence

You can find Emily at

Website: EmilyFeairs.com

Instagram: @EmilyFeairs

Be sure to subscribe and leave a review.

Complete show notes and transcripts can be found at jackihayes.me

Follow me on Instagram at @jackihayes_obm

Music by Alex_MakeMusic from Pixabay

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In today’s episode, I’m talking with brand and digital marketing consultant, Kristin Lawton.

Kristin is a brand and marketing professional with 15+ years of experience directing communications and branding strategies. With her marketing and project management expertise, she is able to leverage consumer insights to drive brand and campaign strategies, shaping future marketing plans. As a strategic leader who builds and manages relationships with internal and external stakeholders, she helps create a culture of open dialogue to achieve your goals.

In this episode, we talk about...

• Brand 101 (2:00)
• Why you should start your brand planning with your audience (3:23)
• The awareness journey (6:52)
• Using your uniqueness in your marketing (9:46)
• Creating a brand experience (13:56)
• The “perfect brand” procrastination (21:16)
• Making marketing effortless (27:25)
• How to find your audience (36:41)

Mentions:
The Entrepreneur’s Marketing Checklist

The Marketing Bar

Where you can find Kristin...
IG: @districtbrandbar

Website: TheDistrictBrandBar.com/hello

And follow me at:
@JackiHayes_OBM

Be sure to leave a review and subscribe.

Music: Happy by MBB https://soundcloud.com/mbbofficial

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In today’s episode, I’m sharing my four-step launch process so you can create a sustainable and fun launch of your group coaching program.

In this episode, we talk about...

• What is a launch (1:32)
• Understanding where you are now (2:23)
• Applying your core values to your launch (3:15)
• Show up as an ally to your super client (5:04)
• Taking action (6:19)

Mentions:
Launch Strategy VIP Day

And follow me at:
@JackiHayes_OBM

Be sure to leave a review and subscribe.

Music: Happy by MBB https://soundcloud.com/mbbofficial

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In today’s episode, I’m talking with business coach, Elisa Owen.

Elisa’s coaching career began in 2019 after 6+ years of running her first business, a thriving papercraft shop. As an accomplished online business owner, and natural teacher and guide, she transitioned into coaching where she could help others create their magic in the world. In just over a year, Elisa has become a fully booked coach, where multiple 5-figure months are the new normal. She has mastered authentic marketing and selling and teaches her clients how to do the same. She specializes in quickly weeding through overwhelming problems, presenting simple solutions, and getting astonishing results. Her success includes plenty of space for her family, jigsaw puzzles, and crime dramas.

In this episode, we talk about...

• How to talk about consultation calls (9:18)
• Addressing pain points and transformation in marketing (13:45)
• Where Elisa gets her ideas for content (15:55)
• You bring your uniqueness to your business (19:04)
• Being in the moment (23:15)
• Leveling up (28:15)
• Elisa's biggest win was a $0 month (33:45)
• Advice when starting your coaching business (41:30)

Mentions:
Secrets of Self Concept Shifting Facebook Group

Where you can find Elisa...
IG: @elisaowencoaching

Website

And follow me at:
@JackiHayes_OBM

Be sure to leave a review and subscribe.

Show notes and transcripts can be found at jackihayes.online/podcast.

Music: Happy by MBB https://soundcloud.com/mbbofficial

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In today’s episode, I’m talking with life coach Doreen Korba about creating company culture, her evolution as a coach, and how your business can be your greatest spiritual teacher.

Doreen is a life coach for female entrepreneurs, helping them take their business and life to the next level using advanced mindset and nervous system techniques. Her clients are pioneers who change the lives of many, and along with that responsibility comes the need for deep inner work, which is Doreen’s specialty. She is also a wife and mom of 4 who talks openly about the loss of her stillborn daughter Harper. Doreen has the unique ability to weave in her Master’s in counseling, her 15 years in Corporate as VP of Marketing, and her own emotional grief journey into one package to help women build their million-dollar businesses.

In this episode, we talk about...

• Transitioning from corporate American to being a business owner (8:48)
• Creating company culture (12:46)
• How to know when a potential hire is a good fit (16:45)
• Whether you need a niche when you start coaching (19:19)
• Doreen’s evolution as a coach (21:37)
• Following a plan on limited knowledge (24:34)
• Following your genius (30:00)
• Quantum leaps (31:48)

Mentions:
What I Learned from my Two Week Break

Where you can find Doreen...
IG: @coachkorba

Website: https://coachkorba.com

Podcast: Million Dollar Mamas in the Making

And follow me at:
@JackiHayes_OBM

Be sure to leave a review and subscribe.

Music: Happy by MBB https://soundcloud.com/mbbofficial

Transcripts of this episode can be found at https://jackihayes.online/podcast/season2-episode1-doreenkorba

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In today's episode, I'm talking about goal setting. Too many of us set tasks as goals, like going to the gym three times a week. That task is how you will achieve your goal, not the goal itself.

Follow me at
@JackiHayes_OBM

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In today's episode, I'm talking about a recent quote from Gail Keyes-Allen. According to Keyes-Allen, our goals should be pee-our-pants scary. Not an easy guarantee.

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@JackiHayes_OBM

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In today's episode, I'm talking about impact in our world of likes, shares, and comments.

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@JackiHayes_OBM

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In today's episode, I'm talking about the terminology we use when trying to describe the people we work with and serve as clients.

Specifically, I'm addressing the terminology used by some, "women+", when trying to signal that they are open to serving more than those who identify as women.

Article Mentioned:
Uplifting Diverse Genders: Beyond “Women and Non-Binary” byQuinn Crossley

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@JackiHayes_OBM

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With Season 1 wrapped and Season 2 in the planning stage, I decided to drop a few mini-episodes.

I’m calling these “Here’s What I (Unlearned” because sometimes what we unlearn is as important as what we learn.

In today’s episode, I’m talking about unlearning what success looks and feels like. Aka, it’s not all rainbows and unicorns.

And follow me at
@JackiHayes_OBM

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Today's episode is with feminist business coach, Melanie Childers.

Melanie is a multi-6 figure business coach for feminist entrepreneurs and F-bomb enthusiast. She's fucking up hustle culture and helping her clients create businesses that feel energizing so they can make bank and give back in big ways without burning out.

In this episode, we talk about...

• What has created our current hustle culture
• How stopping the hustle will help your business grow
• Hard work vs hustle
• Leading without hierarchy
• Self-validation and its impact on your biz
• Focusing on the long-term
• How to adopt feminist business guidelines

Mentions:
Feminist Business Guidelines - Episode 36 of the Bad Bitch Entrepreneur Podcast
12 Must Reads for Your Biz in 2022 - Episode of the Bad Bitch Entrepreneur Podcast
Do Nothing: How to Break Away from Overworking, Overdoing, and Underliving by Celeste Headlee
Patriarchy Stress Disorder: The Invisible Inner Barrier to Women's Happiness and Fulfillment by Valerie Rein, Ph.D.
Proposals for a Feminist Economy by Jennifer Armbrust
Feminism: A Key Idea for Business and Society by Celia V. Harquail

Where you can find Melanie...
IG: @melaniechilderscoaching
FB: facebook.com/melaniedc
Website: www.melaniechilders.com

And follow me at
@JackiHayes_OBM

Be sure to leave a review and subscribe.

Music: Happy by MBB https://soundcloud.com/mbbofficial

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Today's episode is with business coach, Leah Wiseman Fink.

Leah is a mom of two kids, a New Yorker, and a serial entrepreneur. Her background focuses on training leaders both in academic settings and out in the field, and she has turned her knowledge and experience into a robust coaching career where she takes fellow entrepreneurs from point A to point B.

In this episode, we talk about...

• how her background in education led to coaching
• the importance of learning to fail well and take risks
• the importance of trophies
• being a life-long learner
• the power in being part of a group

Where you can find Leah...
Website: leahwisemanfink.com
Instagram: @leahwisemanfink

And follow me at
@JackiHayes_OBM

Be sure to leave a review and subscribe.

Music: Happy by MBB https://soundcloud.com/mbbofficial

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Today's episode is with leadership coach, Jen Milnes.

Jen is an ICF-certified Leadership Coach championing change in the lives of her clients and community through coaching, education, and facilitation. She was called to coaching after 15+ years as a leader in global corporate retail companies responsible for supply chain, strategy, and operations. She believes we are all leaders – both in our own lives and influencing those around us. Jen enjoys helping clients increase fulfillment in their careers and personal lives by being more grounded in the present, creating a vision of where they want to go or who they want to be, and then creating an actionable plan to get there. She understands being in high-stress situations, juggling multiple roles, and feeling overwhelmed. She loves helping clients build personalized tools to feel more resilient and confident to take on whatever changes come your way. Positive change is possible - one conscious choice at a time.

In this episode, we talk about...

• the importance of celebration
• the challenges of tech when starting your business
• learning to establish boundaries
• inner critics and self-sabotage

Where you can find Jen...
Website: jenmilnes.com
Instagram: @jen.milnes

And follow me at
@JackiHayes_OBM

Be sure to leave a review and subscribe.

Music: Happy by MBB https://soundcloud.com/mbbofficial

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Today's episode is with money mindset coach, Serena Hicks.

Serena is a biracial Biz Coach for intentionally inclusive Coaches who know that their making, having and stewarding #BIGHappyMoney is actively changing the world. Serena began her career at MTV News in NYC in 2000. After earning a daytime Emmy award as the sponsored content producer at The Tyra Banks Show, she left her corporate job to freelance and then began her Coaching practice in November 2019. Since then, she has created a seven-figure Coaching Biz and is working on her first seven-figure cash collected calendar year in 2022.

In this episode, we talk about...

• the importance of proper pricing
• self validation
• debt as a neutral tool
• ending the “just grateful to be here” mindset
• transitioning from 1:1 coaching to group programs
• how it’s really never about the money

Where you can find Hailey...
Website: www.serenahicks.com
Instagram: @xoxoserenahicks

And follow me at
@JackiHayes_OBM

Be sure to leave a review and subscribe. 

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Today's episode is with Hailey Thomas, CEO and head coach of One Year from Now, the business residency for first-generation entrepreneurs.

Hailey's work helps her clients gain the business proficiency & mental maturity to build whatever the hell they want for the rest of their lives. Highly profitable business assets, deeply impactful nonprofits, narrative-shifting special projects… None of the audacious dreams are off the table.
⁠
In addition to her multiple six-figure coaching business, she co-owns Podcast Production School, a brand that is home to a digital course and membership community. ⁠When she's not building businesses, Hailey loves to read fiction, watch bad horror movies and lift weights.

In this episode, we talk about...

• Lessons Hailey's learned as a virtual assistant and project manager
• Experimenting over the long-term
• The "it's not working" mindset
• The importance of evaluation
• How to get clear on your offer
• Rest-first planning

Where you can find Kim...
Website: www.brainspaceoptimized.com
Instagram: @BrainSpaceOptimized

To listen to more episodes visit...
JackiHayes.me

And follow me at
@JackiHayes_OBM

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Music: Happy by MBB https://soundcloud.com/mbbofficial

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Today's episode is with Kim Trathen, owner of Kim Trathen Coaching LLC, and business coach for female entrepreneurs.

Kim is a wife, mom, and mentor for female entrepreneurs. After working as head of marketing in corporate for nearly a decade, Kim was unhappy and knew there was more to life than working a job she didn’t enjoy. Society loves to tell women that we need to choose between making money and raising our families. Kim believes you get to have both; a business that makes a lot of money and gives you the time to enjoy it. Kim combines her marketing knowledge, humor, and mindset principles to help other women scale -NOT HUSTLE! - to their goals.

In this episode, we talk about...

• Kim's personal story with the hustling mindset
• The benefits of investing in mentors early in your business
• Tips for doing live streams
• Strategy vs mindset
• How overworking is often about filling a void
• Making the coaching business harder than it is

Where you can find Kim...
Website: www.kimthebusinesscoach.com
Instagram: @KimTheBusinessCoach
Email: Info@kimtrathen.com

To listen to more episodes visit...
JackiHayes.me

And follow me at
@JackiHayes_OBM

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Welcome to the Here's What I Learned Podcast, a show for coaches who want to build a thriving, sustainable business without the hustle.

My guests share their experiences with building and running successful coaching businesses. They share their wins, the challenges, their strategies. Sit back, take notes, and apply what YOU learn to your business, so you can spend more time doing what you love.

You can find me at:
Website: JackiHayes.me
Instagram: @jackihayes_obm

Be sure to subscribe so you don't miss an episode.

Music: Happy by MBB https://soundcloud.com/mbbofficial