Digital Marketing Podcast: Recent Episodes
Michael Adeleye
Grow your business, learn new skills, and get marketing insight with Mike. #momentwithMike is created to share my knowledge and marketing skills with business owners and help business owners take advantage of content and the internet to grow leads, increase CTR and increase conversion.
Social media is a fraction of digital marketing and if you want to get the best out of your marketing campaign, it's important you take advantage of the whole digital marketing landscape which includes:
- Search Engine Optimisation (SEO)
- Email Marketing
- Social Media Marketing
- Pay Per Click etc.
I explained the importance of SEO, and how to grow your brand using the digital marketing platform.
Yes, content is important in marketing, whether it is traditional marketing or digital marketing, you will need one content or another. So it means the fliers you share on social media, and the print media you distribute to people in your local community all represent content.
In this episode, I share types of content and how you can optimise content distribution.
Call-to-action is essential for every website, social media channel, and landing page. With the right call-to-action, you can increase your engagement and conversion rate.
I share some call-to-actions you can add to your web pages, landing pages, and social media channels in this podcast.
Digital marketing is essential for business success in 2022 and the future. Digital marketing planning will help you stand out in the crowded marketing space.
Whether you are a small business owner looking for free tools that can help you promote your brand or business online or you have a relatively big business but your customer base is reducing and you’re looking for a cost-effective marketing solution then it’s important to take advantage of the digital space because virtually everybody is coming online and the more people come online the less they use they interact with traditional marketing channels.
In the podcast, I share key elements of digital marketing planning which include.
- Defining your potential customers
- Building the right buyer's personal
- Competitors analysis
- Digital marketing plan
- Setting SMART goals
- Budgeting
- Measuring the performance of your digital marketing strategies
In this episode of momentwithMike's podcast, i shared how I helped a company in Lagos Nigeria improve brand awareness, increase distributors and increase sales with a three months digital marketing plan.